2022 Sports Planning Guide

Page 10

SPORTS ETA LEADS INDUSTRY WITH INNOVATIVE PROGRAMMING AND RESEARCH

Sports ETA, the only trade association for the sports events and tourism industry, leveraged the pandemic to create a new industry-leading education and research platform to reposition the organization to guide its members for the hospitality restart. Last year, the Sports Tourism Learning Institute (STLI) was launched and includes a variety of online self-paced and self-guided education certificates. The STLI is the exclusive educational platform offered by

Sports ETA. Currently, nine new courses are available with topics ranging from Innovation to Sports Facility Management, Crisis Communications, and Esports for Business. All of these courses were created by industry experts from the following: 4FRONT, Destinations International, Game Day, GameChanger Consulting, Kansas City Sports Commission, P7 Content and Tourism Economics.

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Sports Planning Guide

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