Colleges/DMOs Partner to
SHOWCASE FACILITIES E
Developing mutually beneficial relationships leads to a win-win partnership
very young athlete dreams of playing where his or her sports heroes play. Those dreams become much closer to reality when those young athletes can compete on the campus of their favorite college teams, where their favorite athletes compete. And creating these experiences for young athletes also provides remarkable
By Peter Schmidt benefits for both communities and colleges alike. Communities benefit economically from tourism revenue while colleges reap the benefits of exposure. While the opportunity to utilize the top athletic facilities at local colleges for outside competition is clearly advantageous, it isn’t as easy as unlocking the gate to the community park and rolling the ball out. Therefore, it is imperative for local CVBs and DMOs to establish and develop trusting relationships with local institutions.
MUTUALLY BENEFICIAL RELATIONSHIPS AND PARTNERSHIPS
The biggest key to unlocking the potential to hold events at collegiate athletic venues is to establish mutually beneficial relationships. While one-off events held on a college campus can happen, destinations are better served by developing partnerships that maximize the benefits for both the community and the college. Colleges need to see how your event will add value beyond just goodwill, and outside athletic competition can do Hayward Field in Eugene, Oregon Photo courtesy of the University of Oregon
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Sports Planning Guide
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