Emo press release international in english

Premier to showcase 2 high‐technology, competitively priced CNC Gear Cutting machines at EMO 2011 Premier Ltd., a pioneer in the Indian Machine Tool and Automobile Industry, will be participating at EMO – Hannover for the very first time. The Company will display 2 technologically advanced and competitively priced machines at their stand no. H‐18 located in Hall 26.

This year’s EMO theme ‐ “More than Machine Tools” completely captures Premier’s product portfolio and its design capabilities.

"We are participating in EMO to showcase our technical capabilities; develop strategic marketing and component outsourcing alliances, find R&D subcontractor; and joint manufacturing with international players", says D. D. Mulherkar, Vice President Machine Tools, Premier Ltd. Both machines on display at EMO are 5/6‐axis CNC Gear Hobbers reflecting advanced technologies, developed in house, on par with international standards yet very competitively priced. The Premier PHA 250 is technologically suitable for a job shop while the Premier PHC 150 has state‐of‐the‐art technology demanded by the automobile and aerospace industries.

PHC 150 – 6‐Axes High Speed Gear Hobber (The PHC Series)

• • •

One of its kind in India with unparalleled technology (designed completely in‐house).

Dry Cutting Technology capable of extremely high speeds up to 4000 rpm.

Attractive price of € 195,000 onwards, nearly 50% lower than comparable international products.

PHA 250 EGB– 5‐Axes Gear Hobber (The PHA Series) • Suitable for small and medium level businesses • Standard and optional features, available at extremely affordable prices.

• Features EGB for synchronized hob spindle and work table rotation with 3 linear axes viz. Table slide Radial (x‐axis), Hob Slide Vertical (z‐axis) and Tangential Slide Tangential (y‐axis), with facility for hobbing Helical Gears.

• Pricing from € 98,000 onwards is very competitive Keeping in mind globally varying customer needs, and benefiting from the 50 years of machine building experience, Premier ensures that every customer receives a “value‐for‐the‐money” product. Its innovative manufacturing methods and tight control of quality, enables it to provide highly complex technical machines, comparable with international options, at much lower prices.

Historically, Premier has collaborated with global leaders like Hermann Pfauter Gmbh, Schiess, Hitachi Seiki Co Ltd etc, since 1941 for technical proficiency, which has enabled the company become a pioneer in India. In recent years, it has forged numerous strategic alliances for marketing and component

outsourcing with several famous international brands, IMT (Italy), MCM (Italy), Rafamet (Poland) and FPT(Italy) enabling its ability to offer a wide range of international products in India.

Using EMO as a platform, Premier seeks to enhance its global presence, actively seeking acquisition opportunities to gain advantages in R & D through technology transfer and marketing alliances.

According to the Chairman and Managing Director, Maitreya Doshi, “CNC machines are the sole focus of our company; we are actively looking for domestic and global acquisition opportunities to supplement our organic growth. We believe there is a significant manufacturing cost advantage compared with the West and our long‐term plan is to enter markets beyond India. We look forward to a rewarding experience at the EMO.” Premier's core strength lies in its design and development capability and strong focus on innovation. Its design centre boasts of one of the most advanced R&D facilities in India with a team of more than 50 talented design engineers. In line with its commitment to strengthen its technology, over the last three years, Premier has invested nearly € 45M to expand and modernize its Pune plant, of which nearly € 22.5M was exclusively used to upgrade its CNC machine building capability. This division occupies nearly 200,000 sq. ft.(60,060 sq. m) of shed space and employs close to 800 people, including nearly 200 engineers. To fortify its marketing and after sales service infrastructure, Premier has technology centres in Pune, Delhi and recently inaugurated an 8000 sq ft (2400 sq. m) technology and design centre in Bengaluru. Plans are underway for developing similar centres in Ahmedabad, Kolkata and Chennai (within India), to widen its nationwide presence.

Amongst its many firsts, Premier brought India the first CNC Vertical Turning Lathe, the first CNC machining center, and the first CNC gear hobbing machine. Recently, it introduced India’s first CNC gear shaper with an electronic guide. Premier was the proud recipient of the FIE Foundation Award at IMTEX 2011 (India’s largest Machine Tool Trade Fair) in the ‘Technologically Innovative Product’ category for its CNC High Speed Gear Shaper. It is currently working on large sized machines which have strong demand in the Heavy Engineering sector in India.

For further information about Premier Ltd. log on to www.premier.co.in

RSVP: Ms. Erica DeSouza Head ‐ Corporate Communication Premier Ltd. Mobile No. + 91 9930830093 Landline: + 91 22 61179009 Email: ericadesouza@premier.co.in www.premier.co.in

About Premier Ltd. Established in 1944, Premier Automobiles Ltd. pioneered automobile manufacturing in India. It is now called Premier Ltd., focussing on three core businesses, namely CNC Machine Tools, Automotive and Heavy Engineering. The heavy engineering business provides components for the wind energy, power generation and infrastructure sectors. The automotive division recently launced a compact SUV called the RiO. Although not commonly known, Premier is a pioneer in the Indian machine tool industry, having started operations in 1961 under the ‘Cooper’ banner. The brand name was later changed to ‘Premier’ in 2005, under which the entire range of machines is now marketed. Premier is the dominant player in the CNC gear cutting machine industry, with more than a 70% market share in India. It provides a complete range of gear solutions: hobbing, shaping, shaving, gear tooth chamfering and rounding. It is also a leading manufacturer of very large, heavy duty CNC machines such as vertical turning centres and customized special purpose machines generally used in heavy engineering sectors such as railway workshops, heavy machinery manufacture, earth moving companies etc. Two years ago, Premier forayed into the fast‐ moving, high‐volume small machining centre business with its own PVM40 machining centre, developed entirely by its in‐house R&D. This model has now been completely revamped with significant technical upgradation to penetrate the SME customer base.