premierimtexpressrelease

PREMIER LTD. About PREMIER • • • • •

Formerly known as Premier Automobiles Ltd. Currently has 3 core businesses: CNC Machine Tools, Heavy Engineering and Utility Vehicles which collectively post a turnover of close to Rs 300 crore.

Recognized as a pioneer in the Indian Machine Tool Industry.

The Heavy Engineering Division specializes in components for the wind energy, power generation and infrastructure sectors.

The Vehicles Division recently launched a compact diesel SUV called Premier RIO and includes a 1.5 ton light commercial vehicle called Premier Roadstar.

PREMIER & IMTEX • • • •

Associated with IMTEX since its inception in 1969.

The late Chairman Mr Vinod Doshi was a founder member and former President of the Indian Machine Tool Manufacturers Association (IMTMA), which promotes IMTEX. The ‘Vinod Doshi Outstanding Entrepreneur Award’, conferred every year, was instituted in Mr. Doshi’s honour by IMTMA. This year Premier will display 8 different technologically cutting edge machines at its stall no. B 109 located in Hall 1A.

PREMIER’s Machine Tool Business • • • • • •

Started operations in 1961 under the reputed ‘Cooper’ banner synonymous with technical capability and reliability.

Dominant player in gear cutting machines, with more than a 70% market share providing a complete range of gear solutions, i.e. hobbing, shaping, shaving, gear tooth chamfering and rounding.

Also manufactures very large heavy duty CNC machines such as vertical turning centres and customised special purpose machines used in heavy engineering sectors such as railway workshops, heavy machinery manufacture, earth moving equipment etc.

Client list includes Ashok Leyland, Mahindra, L&T, Godrej in the private sector and the Indian Railways, BHEL and defence organisations in the public sector.

Has a strategic alliance for marketing and component outsourcing with IMT, Italy, who own famous brands such as Morara, Favretto, among others.

Colgar, MCM, FASPAR are other leading Italian companies working with Premier.

PREMIER’s New Machines & Technology • • • • •

Premier will showcase three new CNC machines, along with a host of new technologies developed in‐house, at IMTEX 2011.

The PHC 150 is a gear hobber, completely designed in‐house, with dry cutting technology at extremely high speeds, in line with international standards.

The PSC 250 is a gear shaper featuring an electronic helical guide, offered for the first time in India.

The PHA 400 is an intermediate range gear hobber, meeting the needs of medium‐sized gear applications, for both the automotive and general engineering industry.

The PVM40 small vertical machining centre (completely revamped with significant technical upgradation), developed with in‐house R&D caters to the fast‐moving, high‐ volume small machining centre business.

PREMIER’s Machine Tool Infrastructure • • •

In the last three years, has invested nearly Rs 300 crore to expand and modernize its Pune plant, of which nearly Rs 150 crore is exclusively used to expand its CNC machine building capability.

The Machine Tool division occupies nearly 2 lakh sq. ft. of shed space and employs close to 800 people, including nearly 200 engineers.

Recently opened technology centres in Pune, Delhi and Bangalore to fortify its marketing and after sales service infrastructure. Also planning centres in Ahmedabad, Kolkata, Chennai, to widen its nationwide presence and penetration.

Chairman, Mr Maitreya Doshi’s Quote “CNC machines are a key focus area for our company and we are actively looking for domestic and global acquisition opportunities to supplement our organic growth. We believe that there is a significant manufacturing cost advantage compared with Europe and our long‐term plan is to enter other markets beyond India.”

PRESS RELEASE Premier Ltd. to launch 3 high‐technology CNC machines at IMTEX 2011

Bangalore January 20, 2011: Engineering and automobile company, Premier Ltd. (formerly known as Premier Automobiles Ltd.), plans to showcase three new CNC machines, along with a host of new technologies, developed in‐house, at IMTEX 2011 – the international machine tool show being held in Bangalore. Although not commonly known, Premier is a pioneer in the Indian machine tool industry, having started operations in 1961 under the ‘Cooper’ banner. Cooper machines are reputed for their technical capability and reliable performance. The brand name was changed to ‘Premier’ in 2005, under which the entire range of machines is now marketed.

Premier is the dominant player in CNC gear cutting machines, with a more than 70% market share in India. It provides a complete range of gear solutions: hobbing, shaping, shaving, gear tooth chamfering and rounding. This year, Premier will present the PHC 150 gear hobber that has been completely designed in‐house, with dry cutting technology at extremely high speeds on par with international products. It will also present the PSC 250: a gear shaper with electronic helical guide; this technology will be offered for the first time in India. The third machine; the PHA 400 is an intermediate range gear hobber to meet the needs of medium‐sized gear applications in both the automotive and general engineering industry.

Premier is also a leading manufacturer of very large, heavy duty CNC machines such as vertical turning centres and customised special purpose machines, which will be on display at IMTEX. These machines are generally used in heavy engineering sectors such as railway workshops, heavy machinery manufacture, earth moving companies etc. Two years ago, Premier forayed into the fast‐moving, high‐volume small machining centre business with its own PVM40 machining centre, developed entirely by its in‐house R&D. This model has now been completely revamped with significant technical upgradation to penetrate the SME customer base and will debut at IMTEX 2011. Premier’s stall no. B 109 located in Hall 1A will display 8 different machines, with the latest, cutting‐edge technologies.

Premier has been associated with IMTEX since its inception. Its late chairman Mr Vinod Doshi was one of the founder members and former Presidents of the Indian Machine Tool Manufacturers Association (IMTMA), which promotes IMTEX. In fact, in his memory, IMTMA has instituted the ‘Vinod Doshi Outstanding Entrepreneur Award’, which is conferred every year.

In the last three years, Premier has invested nearly Rs 300 crore to expand and modernize its Pune plant, of which nearly Rs 150 crore is exclusively used to upgrade its CNC machine building capability. This division occupies nearly 2 lakh sq. ft. of shed space and employs close to 800 people, including nearly 200 engineers. To fortify its marketing and after sales service infrastructure, Premier has recently opened technology centres in Pune, Delhi and Bangalore. It has also planned technology centres in Ahmedabad, Kolkata and Chennai, to widen its nationwide presence. Its client list includes leading corporate Ashok Leyland, Mahindra, L&T, Godrej in the private sector and the Indian Railways, BHEL and defence organisations in the public sector.

According to Chairman and Managing Director, Maitreya Doshi, “CNC machines are a key focus of our company and we are actively looking for domestic and global acquisition opportunities to supplement our organic growth. We believe there is a significant manufacturing cost advantage compared with the West and our long‐term plan is to enter markets beyond India.” As the first step, Premier has a strategic alliance involving marketing and component outsourcing with IMT, Italy, who own famous brands such as Morara, Favretto, among others. Colgar, MCM, FASPAR are other leading Italian brands working with Premier.

In addition to CNC machines, the company is also involved in heavy engineering and vehicles. The heavy engineering business provides components for the wind energy, power generation and infrastructure sectors. The vehicle division recently launched a compact diesel SUV called Premier RIO. Its portfolio also includes a 1.5 ton light commercial vehicle called the Premier Roadstar.

PR Contact:

Erica deSouza Head ‐ Corporate Communications Premier Ltd + 91 9930830093 / 91 22 61179009

Diana Fernandes Vice President ‐ Media ICPAR ‐ Planman Marcom Pvt. Ltd. + 91 9819576890 / 91 22 30263862

Pankti Ashar Creative Head ICPAR ‐ Planman Marcom Pvt. Ltd. + 91 9920906074 / 91 22 30263872