3 minute read
Technology
LIVENow to offer flexible access to best LIVE entertainment & events
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Global investment platform Aser Ventures has officially launched its new streaming service LIVENow.
LIVENow will offer flexible pay-per-view access to a host of live events – from sport, to music, to fitness, to industry conferences. Content will be available through LIVENow’s D2C platform as well as through a global network of digital platforms, social channels and mobile companies.
In a period where the pay-tv industry is increasingly stagnant, LIVENow provides easy access to the events viewers want to consume, on the platforms they want to consume them. LIVENow is committed to helping people enjoy the experience and emotion of live events in a new and exciting way.
Andrea Radrizzani, Aser Ventures Founder and Executive Chairman, said of the service: “We built LIVENow because we understand the incredible power that the best LIVE content has to bring people together and we want to make access to this content easier and more flexible for consumers globally.
“LIVENow will serve everyone involved in the streaming of live events. It offers event organisers and rights holders a new and flexible way to make content available to their viewers. It gives viewers easy access to the events they want to watch, on the platforms they want to watch them. And it offers media partners the chance to host great content and share in the revenue generated from pay-per-view.
“We’re excited by the opportunities available to disrupt the current Pay TV market with an innovative new service that democratizes access to LIVE content and we will be building out our offering rapidly in the coming months.”
LIVENow has undergone an extensive testing phase, following its soft launch in 2019. LIVENow has broadcast live Serie C and Coppa Italia football from Italy, La Liga from Spain, the FA Cup from England and regular matches from the Chinese Professional Baseball League in Taiwan. Last week LIVENow streamed the UK Pro Series - Classic Week to tennis fans globally.
LIVENow launched its music offering with the One World: Together At Home concert, in support of the World Health Organisation’s Covid-19 relief efforts in April 2020 and recently streamed a oneoff virtual concert with Ellie Goulding to her fans globally. More high profile music events are planned in the coming months. LIVENow has also steamed corporate events, including the FT Business of Football Summit.
LIVENow is now committed to rapidly expanding its portfolio of content across sport, fitness, music and lifestyle verticals, as well as its corporate events offering.
ABOUT LIVENOW
LIVENow is a new distribution network and platform providing flexible pay-per-view solutions for sport, music, fitness and corporate content. LIVENow services fans with the best LIVE content through its own platform and a growing distribution network of digital publishers, social media channels and mobile companies. In a period where the pay-tv industry is increasingly stagnant, LIVENow provides easy access to the events viewers want to consume, on the platforms they want to consume them. LIVENow is committed to helping people enjoy the experience and emotion of live events in a new and exciting way. Visit www.live-now.com
ABOUT ASER VENTURES:
Aser Ventures is an investment platform specialising in sports, media and entertainment. Aser marries investment with deep market expertise, making it uniquely placed to drive value for its partners, companies and their end users. Aser provides portfolio companies with strategic support, access to its global network of contacts and membership to an ecosystem of organisations that embrace cutting edge technologies. Aser’s portfolio includes Premier League club Leeds United, ELEVEN SPORTS, Whistle, Easyprod, Hellodi, Sports Data Labs, One Football, BASE and Epico, as well as LIVENow. Aser’s strategic partnerships include Corrum Capital and 49ers Enterprises, an investment entity affiliated with the San Francisco 49ers. For more information on Aser and its portfolio visit www.aser.com
