Leading the Luxury Real Estate Market With Purpose

The Corcoran Group, the #1 residential brokerage in Manhattan, operates in more than 170 offices across the United States and the Caribbean

Founded in 1973, The Corcoran Group is one of the largest residential real estate firms in New York. After expanding to other luxury markets and acquiring leading firms in the Hamptons and South Florida, Corcoran’s ambitious affiliate strategy launched in 2020 and has since become a franchise success story. Additionally, Corcoran Sunshine

Marketing Group is the recognized industry leader in the planning, design, marketing and sale of new luxury residential development. Led by

President and CEO, Pamela Liebman

Right (pictured), Corcoran remains a dominant force in its original markets, and now two years into targeted affiliate expansion, they now operate in more than 170 offices across the United States and the Caribbean.

Purpose is deeply ingrained in the brand’s culture

Corcoran’s ‘Live Who You Are’ brand philosophy is really what sets the firm apart and has been ingrained in their culture for almost 20 years. More than just a tagline, ‘Live Who You Are’ is a purpose-driven call to action that colors everything the team does and empowers Corcoran agents and employees to forge emotional connections with their team, clients and communities. Nothing says more about you then where you live and Corcoran is the real estate brand that will take the time to understand that. Most firms are focused on simply closing a deal, but they are all about people and their individual needs. Corcoran agents can help you find the home that’s just right for you – whether in an urban, suburban or resort market. Purpose isn’t ingrained in Corcoran’s culture – it is their culture.

The Corcoran Difference

Corcoran is also a step ahead of the competition due to their market expertise, neighborhood fluency and agents’ ability to forge strong relationships with their clients. Liebman has based their entire business model around prioritizing relationships over transactions and earning and keeping clients’ trust through an unwavering commitment to integrity and innovation. “I’ve always reinforced the importance of bringing value to every conversation which is why we were the first New York City brokerage to release a market report and the first to launch a dedicated business development and training center,” said Liebman. “At Corcoran, we prioritize developing our agents’ skills and our ability to bring their businesses to the next level is exactly why we continue to lead the industry.” For the second year in a row, Corcoran was named the #1 residential real estate brokerage in Manhattan by The Real Deal. With 200 fewer agents than their closest competitor, they continue to close more sales volume defining quality over quantity.

Prioritizing Corporate Responsibility

Corcoran has a long history of leading in corporate social responsibility through Corcoran Cares, the brand’s highly regarded philanthropic arm. Corcoran Cares was developed as a way for the firm’s agents and employees to be able to directly support the local communities they operate in, in the areas that matter most. All of the charities and organizations that they work come via personal recommendation from the team and they are vetted by the Corcoran Cares Executive Committee to ensure they align with the firm’s overarching goals. Ultimately, Corcoran Cares’ mission is to positively impact the communities where they live and work and since its inception, has raised over $4 million for worthy charities in New York City, on the East End of Long Island, and across South Florida. “Our agents and staff are always acting in service of our communities and that commitment speaks volumes about who we are and what we stand for,” said Liebman. “I am continuously in awe of the passion our team has to help others in need.”

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