South West Airlines takes pride in its dedication to giving customer service with a heart. This high quality service comes with friendliness, and warmth, which is why they have loyal customers.
Custom Chrome Emblem Design The company decided to go for a major re-branding and their customers were quick to notice that their chrome plastic emblems were heart-shaped.
General Specifications All parts of flights should pass American NASA FLAME TESTING, nobody can make chrome plastic parts to pass this test except Premium Emblem Co. ltd.
Re-Branding Competitors attacked by offering plane fares that were far cheaper. But, they treat their customers like family so they decided to focus on that when they were re-branding.
Contribution To Chrome Design One more thing that deserves recognition is the search for the right finish that will make the emblem an excellent tool for brand recognition. Paying attention to small details, like transitions and mounting was a huge factor, too.
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