Teambook 8z

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Bio

Brigitte Furst I enjoy selling real estate & making the process of buying or selling homes a pleasant and rewarding experience for my clients. I am honest, hardworking, knowledgeable, enthusiastic, personable & competitive, as well as a great negotiator! I care about my clients and am happy to help them achieve their goals. I possess the expertise to help you sell or a buy a home anywhere in Boulder County. If you are looking for an experienced broker that will get your home sold for the highest price in the shortest time, I am confident that I can help. I am an aggressive advocate and negotiator for my sellers, and my deep market knowledge, experience, and large network of potential buyers from the 8z and COhomefinder.com websites ensure that your home will receive maximum market exposure.

Office: 4041 Hanover Ave, Suite 200 Boulder, CO 80305 Cell: 720-244-4411 Office: 303-543-3083 Email: Brigitte@8z.com


M y Exper i en ce

My Clients Say it Best "We happily recommend Brigitte based on our experience with her on the recent sale of our home. We interviewed a few REALTORs and selected Brigitte based on her organized approach, COhomefinder access, and pricing recommendations. With Brigitte's assistance, we received a solid offer on our home four days after the listing went into the MLS. Overall, Brigitte was very professional, very responsive, and great to deal with through the entire process." - Denise and David "Our house had been on the market for some time with no real interest shown, so we decided to make a change. The first thing we did was contact Brigitte Furst, with whom a family member had worked previously. Brigitte assessed our home and our situation with an expert eye and told us frankly and without reservation what we needed to do to sell the house. Within days of the new listing with Brigitte, agents were regularly showing the house. Within mere weeks, we had an offer and ultimately a deal. With Brigitte's invaluable assistance, it all

happened quickly and the sale was concluded to our satisfaction. Brigitte is enthusiastic and efficient in her representation of her clients. She has a keen understanding of the housing market and simply knows how to sell a home. Whether you are selling or buying, we highly recommend Brigitte." - Michelle "We immediately contacted Brigitte Furst to represent us as sellers. We were very impressed with her attention to our specific wants and needs and her diligence in pursuing new leads that might satisfy our requirements. She gave us her full attention and focused on our needs. We believe that Brigitte's innovativeness in marketing the property, persistence in pursuing a buyer, and conscientiousness in business matters was a major contributing factor toward the successful sale of our property. We highly recommend Brigitte Furst whether you are selling or buying." - Linda and Paul


Real Estate is broken, and we’re fixing it.


The 8 z Revolut ion

The Revolution Begins Here Well into the New Millennium, the real estate industry still clings to professional standards set in the last century. We believe there’s a better way. So we’re reenvisioning the entire experience from the ground up. Here’s how we do real estate different.


T h e 8 z Revo l u t i o n

Clients First We put the client's interests above our own. Our primary goal is helping them make the best decisions possible.

Integrity

Innovation

Distinction

Our core principle is as simple as it is groundbreaking: What’s best for our clients is also what’s best for our business.

Digital marketing innovations have exposed more buyers to more listings and data in less time than ever before, but they’ve failed to convey the experience—the emotional story—of a home. And as any real estate pro knows, emotion is the crux. Which is why we’re a stunning new narrative approach to selling real estate online and in print. Prepare to be entranced.

Because we’re a true team, our message is never mixed or dull; every agent, every office, helps build a signature identity that will distinguish your home from every other property on the market.

Transparency We provide buyers and sellers with as much information as possible about market inventory, comparable properties and the transaction process. We’re completely open about what we do and why we do it. That’s a guarantee.

Commitment Fixtures begging for an update? Weeds need whacked before tomorrow’s open house? Want pricing feedback before your house hits the MLS? Our agents will prep your home to perfection. Standard.

Presence WIth half a million visits a month to 8z websites and partnerships with local and international networks of top real estate portals, our online presence has both power and depth.

Unity In a typical real estate office agents are pitted against each other in a slugfest for business. The competition benefits no one, least of all the client. In an 8z office, each agent has his/ her own exclusive service area. The resulting team is a streamlined machine geared toward a single task: client success.

Local Expertise Our professionals not only specialize in neighborhoods, they live in the areas where they work. Real estate doesn’t get more local than that.

Support Our centralized marketing, client care, and tech teams operate like a well oiled machine, generating everything from creative content to finding buyers for your home. This allows our agents to focus solely on what they do best: selling your home.

Evidence All 8z agents are full time Realtors. They sell far more properties per Realtor than the competition. We know how to do real estate right.


Why List With 8 Z

Why list with


Wh y L i st Wi t h 8 Z

BEYOND THE YARD SIGN Listing with 8z empowers you with the strongest home sales-kit in the business. Here’s what we’ll deliver and how you’ll benefit:

• A rigorously trained agent who specializes in your neighborhood. Our agents’ unique blend of professional skills and local expertise means your home is marketed right. From the start.

• A unique preview program. Our preview marketing program enables us to build momentum for selling your home before it's even placed on the MLS.

• Absolute transparency between seller and agent. It’s a sad industry fact: agents often keep secrets from sellers. And what you don’t know can cost you. With 8z, you’ll know it all.

• Comprehensive market analytics. We do more than deliver data. Our sophisticated modeling systems turn numbers into smart pricing.

• Unparalleled Marketing Strategy. Your home will be marketed with Just Listed postcards, attractive flyers, advertising on social media, and professional photography.

• An unrivaled online presence. Your home will receive maximum exposure to thousands of buyers online.

• An industry leader in digital innovation. With our signature blend of interactive tech and quality design, buyers won’t just see your home--they’ll make an emotional connection.

• Professional photography and staging. Homes that look good, sell quickly. We'll make sure your home looks good.

• A yard sign. We do that too.


Test imonial

Jeanne

8z C lient

"8z Real Estate is the total package everything and every service you need is under one roof. Everyone I dealt with knew their stuff, were friendly, and very helpful to me. I think another real estate company would not have sold my house so fast."


On l i n e Bu yer s

Where are buyers? Online. Last year 92 percent of home buyers began their search online. Clearly, choosing a brokerage with a powerful digital marketing platform is critical to your success. At 8z, our websites receive a half million

hits per month, and our listings are syndicated across a deep network of local, national and international portals.


Onlin e Marketing

Online Marketing We pack more than a prodigious web presence-we’re an industry leader in digital innovation. Our singular blend of integrated technology and quality design entices buyers into a home’s emotional story. In effect, we conjure the experience of your

property. And the evidence proves this experiential approach works. The typical buyer spends only 30 seconds on an online listing; that same buyer lingers on an 8z digital brochure for 4 to 6 minutes. And while the average online brochure loses viewers on

the first page, an interactive 8z brochure persuades 80 percent to stay and dream. With this enhanced engagement comes an emotional connection that puts your home on a buyer’s short list.


S yn di cat i o n an d A n al yt i cs

Syndication and Analytics The Revolution Continues Our powerful syndication network broadcasts your listing across a vast range of online portals, giving you wide exposure to buyers. And our optional analytics tracks buyer engagement levels with your property, allowing you to fine tune your selling strategy. Which means your home's exposure is both strong and smart.


Off line Market ing

Offline Marketing Our signature blend of top quality content and distinctive design creates print marketing brochures that inspire buyers’ emotions. Think of these as vivid take-home memories; we’ll have a stack right inside the front door at your open house.


Test i m o n i al

Brad 8 z C l i en t

“My 8z Realtor has helped me to buy one property and sell two properties over the past eight years, and in each case their professionalism, knowledge of the market and experience helped make the transactions go smoothly. They're easy going, responsive, confident, and fun to work with — highly recommend!”


Pricing

The synergy of pricing Pricing right demands a smart, subtle, multi-pronged approach. List a property just 10% too high and only 30% of potential buyers will even consider your home. We understand the unique challenges of pricing like

no one else. That’s one of the reasons we sell more than 150 properties per month, one of the best success rates in the country. The secret is in the interplay between our sophisticated price

Asking Price

Percentage of Buyers

+15%

10%

+10%

30%

Market Value

60%

-10%

75%

-15%

90%

modeling, our agents’ unparalleled local expertise and our exhaustive market data research. Let us bring your home into the synergy.

10 above to 70 below: why a slight overpricing will leave you in the cold. Pricing demands a delicate touch. 10% too high and 70% of potential buyers won't peek at your property. Even pricing at market value doesn't guarantee exposure to 100% of the buyers.


P r i ci n g

Week 6

Showing Activity

30 days

Showing Activity VS Timing The first 30 days are critical for maximizing the number of showings.

- 4.60% - 7.80%

Sale Price

- 11.5% - 13.3% 0-29 days

30-59 days

60-90 days

Sale price VS initial Listing Prices Every 30 days, your property spends on market, you're walking away with less money at the closing table.


Ph otograph y

Professional Photography Of course, beyond the paper there's the people. Any agent can schedule a photographer, but 8z agents ensure the quality of the photography meets our standards. And when your home is

finally ready to hit the market, our cutting-edge preview program provides critical feedback-including feedback on pricing--before a permanent record lodges in the MLS. Given that

previewed listings sell 63% faster than regular listings, this is a dress rehearsal not to miss.


Test i m o n i al

Becky

8 z C l i en t

"There are three main reasons why my 8z Realtor is such an effective agent. They are careful listeners, know people who can get things done and is on the cutting edge of real estate technology. Buying and/or selling a house can be stressful and intimidating but because my agent is so very competent and confident with a clear picture of real estate trends, they made this experience as fun and exciting as possible."


St aging

Why Staging Your Home Matters At 8z, we think staging your home before putting it on the market is so important that we provide you a staging consultation – on us! A study by the Association of Staging

Un - St aged

Professionals of over 1,000 homes across the Continental US and Canada showed dramatic results, with an 83% reduction in time on the market for staged vs. unstaged homes.

Additionally, a 2013 Home Gain survey of Realtors found that staging a home increased selling price $3-4k on average. That's why 8z offers every customer a free staging consultation.

St a g e d

- Jessica


Test i m o n i al

Penny 8 z C l i en t

"My 8z Realtor did everything they said they would and more--a person of the highest integrity. They intelligently determined the proper pricing for our home and hired professional photographers for marketing in flyers and on the internet. More than qualified, they were delightful to work with and always had a shining smile and attitude."


8Z Preview Mar k e ting P rogr a m

The 8z Preview Marketing Program 8z’s Preview Marketing Program enables us to market your home to eager buyers who are looking for new listings before they are even placed on the MLS. This includes visitors to our home search websites, and on social media. Our data has shown that previewed listings sell 63% faster than regular listings. Benefits of marketing your property before it goes "public" in the MLS include:

A preview creates a unique opportunity to sell your property quickly. Serious buyers who are interested in having the inside track in may want to purchase your home before others have a chance. Your home will already be in demand the day it hits the market – and even before!

You have an opportunity for a “dress rehearsal” to get everything perfect before “opening night” on the MLS.

You are able to test your home’s pricing without creating a permanent record in the MLS.

Your home will be marketed exclusively on 8z’s highly trafficked websites, as well as on social media and online classifieds. In addition, a post card announcing your home hitting the market will be sent to homes in your neighborhood.


C al i fo r n i a- S t yl e

Listing Your Home "California-Style"

The Right Market for California-Style

Benefits of Listing California-style

Pricing When Listing California-style

No relief to our inventory shortage is in sight, so you may want to consider listing your home California-style! California-style is not appropriate for every listing, so your 8z Realtor will use their market knowledge and expertise to advise you whether they think it’s a good fit for you and your home.

A California-style listing can maximize your sales price and help you avoid leaving money on the table. Significant swings to the upside on your sales price are possible today’s market environment! Plus, you can pick and choose from offers so that you get the best terms (for example, if you’re worried about appraisal you may choose to only take offers with no appraisal contingency). A California-style listing also lets you select the buyer who can bring the highest and best terms, rather than the buyer who can move the fastest.

Pricing is crucial when listing Californiastyle. Think of the list price as the minimum bid, and your 8z Realtor will help you set a price where the listing will be attractive. You definitely don’t want to overprice or you will decrease your odds of generating multiple offers.

What makes California-style Listings Different? A time and date is set for all offers to be received and considered.

Other Considerations When Listing California-style Showing condition is critical …. Your home needs to be “10 out of 10” in showing condition before you go on the market!


The 8 z Revolut ion

: A Revolution Built to Last In the teeth of the Great Recession, as the number of real estate transactions in the U.S. had fallen by half and agents were flocking to greener careers, 8z was born in a cramped Boulder, CO office with 30 agents and 1 revolutionary notion--consumers deserve both the best technology and the highest caliber professionals.

mission and its roots. 8z’s founding was not a response to a fleeting market opportunity; rather, the brokerage came into being to address a fundamental flaw in the way the real estate industry served its customers. That flaw was fixed, and a business designed to thrive in all market conditions was born.

Five years later the company has 17 offices throughout Colorado and California and its hundred-plus brokers close more deals per year than any others in the business.

As for the company’s roots, they’re set deep in the culture of digital innovation. In the late nineties 8z’s founder helped create Zip Realty, a California “e-brokerage” and one of the first real estate companies to put the MLS online. And Zip was followed in 2002 by another industry game-

A startling success story, until you look closer at the company—its

changer--cohomefinder.com, which remains one of the most-visited real estate sites in Colorado. Given 8z’s story, it’s no surprise that the Great Recession turned out to be a grand opportunity. And now that 8z is one of the most successful real estate brokerages in the country, they’ve got their sights on a new goal: to become an organization that outlives any individual team member. A revolution, in other words, that’s built to last.


Gi vi n g Back

Paying it Forward 8z team members do more than market neighborhoods to buyers. We support them.

At 8z, community is not just a buzzword--it’s a fundamental value. After all, our agents live in the neighborhoods where they work. So we support a wide range of community-focused groups, from local food growers to veterans, scholars and athletes. Here’s a few.


Listing

110%

of asking price

3180 Redstone Rd Boulder, CO 80305 Breathtaking panoramic views from this like-new Shanahan Ridge home across from trails & open space. Soaring ceilings, spacious open living space, & walls of windows capture views from every room. Great floor plan for everyday living or entertaining! Private main flr master yet close to other bdrms. Lower level is perfect guest suite. Patio & deck views create 2 outdoor living spaces. S150K+ upgrades & landscaping in 2013. Rare 3-car garage. Not a drop of water from 9/13!

SINGLE FAMILY 4 BDRMS | 5 BATH Sold: $ 1,206,000 List: $1,099,000


L i st i n g

95%

of asking price

1275 Wildwood Rd Boulder, CO 80305 Near net zero energy green home. Backing to open space w/gorgeous views of the foothills, this beautiful contemporary is comfortable all year long. Wide open floor plan, light-filled, walls of windows, eco-conscious non-toxic sustainable materials such as mulberry wood, marmoleum & natural cork flooring, lyptus wood & beetle kill pine cabinetry, clay walls, geothermal heating/cooling, solar electric/hot H2O, new windows/sliding doors, central vac, storage galore. Steps to Bear Creek Elementary!

SINGLE FAMILY 4 BDRMS | 4 BATH Sold: $ 1,230,000 List: $1,299,000


Listing

1727 View Point Rd Boulder, CO 80305 100%

of asking price

BEST VIEWS IN SOBO! Understated & tucked at the end of a CUL-DE-SAC in prestigious DEVIL'S THUMB, this ENTIRELY REBUILT in 1995 TO MAXIMIZE VIEWS 2-story may be sitting on the BEST LOT IN BOULDER! Enjoy UNRIVALED VIEWS from this PRIVATE MOUNTAIN SANCTUARY right out your back yard which BLENDS SEAMLESSLY w/ GORGEOUS OPEN SPACE. Setting is beyond compare. DRAMATIC VAULTED ceilings & curbed WALLS OF WINDOW flood this home w/NATURAL LIGHT. SPACIOUS ROOMS. Community pool & tennis.High-ranking schools.

SINGLE FAMILY 4 BDRMS | 5 BATH Sold: $ 1,995,000 List: $1,995,000


L i st i n g

115%

of asking in 3 days

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350 E 73th Street, Unit 28C 5RMS | 5 BR | 3.5 BA Sold: $ 770,000 List: $799,000


Cont act Us

Get in touch with us

8z Real Estate Client Care 1.800.231.9153 | ClientCare@8z.com | 8z.com 4041 Hanover Ave, Suite 200 | Boulder, CO 80305

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