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petalumans are affluent. Petaluma is the second largest city in Sonoma County with a population of 54,404. Petaluma is home to successful, welleducated people who enjoy the finer things in life.
Average HH income $89,576 Average HH net worth $670,537 20,668 Households 12,612 Owner occupied households 4,856 Have been in home for 10+ years Petaluma Residents
Source: DemographicsNow.com 2009; Petaluma city
AGE 18-34 35-54 55-64 65+
25% 30% 13% 13%
GENDER Men Women
49% 51%
Income Less than $50K $50-$100K $100K+
29% 34% 36%
educated. active. accessible. 1% 2%
1%
bodega bay
healdsburg
penngrove
1% glen Ellen
12%
1%
5%
forestville
Cotati
other
13%
santa rosa
Where do Shoppers Come From?
39%
petaluma
25%
rohnert park
Source: American Opinion Research Study 2008; shopped at the Petaluma Outlet in the past 30 days.
Petaluma Argus Courier is the #1 City Weekly reaching 15,122 Adults in their respective markets. Petaluma Argus-Courier
Sonoma Index-Tribune
The Commuity Voice*
Sonoma Sun Healdsburg Tribune Sonoma West News & Times** Windsor Times Petaluma Post***
15,122
13,095 12,720
9,905
7,306
5,260
3,933
650
* Rohnert Park Weekly ** Sebastopol Weekly ***Petaluma Post is a Monthly Source: American Opinion Research Study 2008 [WEEK OF[APRIL ] 2008] DECEMBER 2, 2003 11-17,
NEWS
COMMUNITY
STEPPING OUT
SPORTS
Beating of teen stemmed from previous conflict
Craft Mafia strikes again
‘Nutcracker’ season
St.Vincent rules NCS football
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Police hunt for shooting suspects Phoenix Theater management might implement closer scrutiny of performers By DAN JOHNSON ARGUS-COURIER STAFF
The Petaluma Police Department continues to search for suspects in Saturday’s incident in which two people were shot after attending a hyphy show at the Phoenix Theater, which
might be more closely scrutinizing groups that perform there and the crowds they attract. “We’re continuing to investigate the incident,” said Capt. Dan Fish, adding that detectives have received differing reports as to where one suspect, a black male adult, is from. The incident was not gang related and might have involved more than one shooter, according to police sources. Two men, ages 18 and 19, from outside the Petaluma area, were shot at 11:59 p.m. on Saturday in the Keller Street garage in downtown Petaluma after attending a
hyphy concert at the Phoenix. Manager Tom Gaffey rented the Phoenix to hyphy promoter Daniel Gelotte for the show, which featured Mistah F.A.B., J. Diggs, Rydah J. Klyde and Glasses Malone. Unbeknownst to Gaffey and other Phoenix management personnel, the show was advertised as “Merry Thizzmas 2.” “Thizz” refers to the effects felt from consuming the drug ecstasy, according to the “Urban Dictionary.” “The audience consisted mainly of 15- and 16-year-olds, and they weren’t kids who normally come
here,” said Amber Faur, executive director of the Phoenix Theater. “And it was a pretty small crowd for us (350 to 360 people, according to police sources).” Toward the end of the show, a fight broke out involving four or five young men. “The security guards, who were hired by the promoter, then did the right thing by separating the groups, and escorting one of them out of the club and to their car,” Faur said. “But the security guards didn’t know that the other See SHOOTING, page A7
City weighs next step for freeway ramps Funding shortfall for E. Washington project will be topic of Monday’s meeting By COREY YOUNG
Recent pit bull attacks rekindle controversy Victims blame lax owners for scary
ARGUS-COURIER STAFF
Faced with a potential $5 million shortfall for one of the city’s top traffic fixes, local and regional officials will meet next week to decide how to move the project forward. With plans for new freeway
440,617
14,213
Monthly page views
Page Views per day
61,226 Monthly Unique Users
Avg. Time Spent (minutes)
17.74
Avg. Pages per visit
5
Source: Comscore January 2010
6% newsstands around Petaluma 4% premium tourist locations high profile community 3% leaders
Petaluma magazine offers an up-close look at the Petaluma scene. It reflects this community’s rich tapestry of life - people, the arts, the outdoors, homes and gardens, food and local events. Each issue is infused with lively writing, beautiful photography and inspired design. You’ll find out some things you didn’t know about some very interesting people. You will also see a marketplace of advertising that reflects the best our city has to offer.
GREEN CONSTRUCTION: STRAW BALE HOME
Petaluma
2%
waiting rooms around petaluma
43%
43%
Argus-Courier Insertion
targeted direct mail
GEARING UP: THE THRILL OF MOUNTAIN BIKING DINING AT DE SCHMIRE: CULINARY CLASSICS MOM�AND�POP STOP: LARRAY’S MARKET AND TAVERN
Distribution
DAIRY DYNAMO HIGH�TECH AND SAVVY, JANA MCCLELLAND IS THE NEW FACE OF LOCAL DAIRY FARMING
SPRING ����
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Petaluma Magazine’s 12,500 circulation provides significant coverage of the Petaluma market. Our distribution strategy combines the power of the Argus-Courier subscriber with direct mail targeting capabilities to provide the affluent and influential audience to match your marketing needs. Petaluma Magazine is the only advertising vehicle in the market to provide significant reach with this valuable demographic.
FRONT COVER
Petaluma visitors guide This annual Official Visitors Guide is the best pre-planning tool and resource guide for visitors to Petaluma and is distributed monthly at high-visibility locations, including more than 80 sites in Sonoma County, such as hotels, motels, retail shops, restaurants and all visitor centers throughout the county. The Petaluma Visitors Guide is also sent in response to all inquiries generated by the marketing programs, public relations efforts and media contacts from the Petaluma Visitors Program and will be inserted in the Argus Courier on April 1, 2010. The Petaluma Visitors Guide will be posted in its entirety on petaluma360.com and pressdemocrat.com. Publication Date: April 1, 2010
Deadline: February 22, 2010 Petaluma-Visitors-20
Butter & Eggs Days
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The 2010 Butter & Egg Days Parade pays tribute to the city’s vibrant history and heritage with the theme “Petaluma’s Shining Moments.” The Argus Courier will be publishing this special pull out section promoting the parade and the surrounding events. Be a part of this exceting section… call your advertising representative today to reserve space! Publication Date: April 22, 2010
Deadline: March 22, 2010
Petaluma Chamber Almanac The 2010 Petaluma Chamber Almanac captures the distinctive flavor of this city’s neighborhoods, lifestyle and culture in an award-winning and vital resource. Display advertisers will be part of a special Petaluma Chamber Supporters page that will be up for one full year with a link to their own website directly form the page. Each Chamber member is listed in the Membership Directory at no charge. Display Advertiser Listings are highlighted and refer readers to their ad page. Publication Date: October 7, 2010
Deadline: August 30, 2010
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For more information, or to advertise, contact: 707.526.8565 or email: anastasia.pryor@pressdemocrat.com