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Influence The New York Times delivers a highly loyal and engaged audience of influencers. In Fact, half of nytimes.com users are considered “influential”, about five times the national average*. NYTimes.com is a leader in developing innovative, result-driven advertising programs. From building a consistent voice throughout a user’s session to creating a unique customized program specific to your needs, NYTimes. com creates programs that build brand awareness, generate leads and increase recall.
to the power of the times nytimes.com
Reach
(nyt) San Francisco Premium Reach Program
Reach a sophisticated, educated and affluent audience in the San Francisco DMA that visit the NYTimes.com the #1 Newspaper Website in the world Only people in the San Francisco Bay Area (589,000 unique users and 40 million page views a month), will see your ad. This reduces your cost because the ads are geo-targeted. We track readers by IP address or registration data to accurately target your ad to them.
YOUR YOUR AD HERE AD HERE
NYTimes.com is the #1 Newspaper Web Site. Source: Nielsen NetRating NetView, November 2008
Target
(nyt) Content Section Targeting
San Francisco Premium Reach Program:
World US News Health Science Real Estate
Through reader surveys and registration data analysis, we can offer you access to your ideal audience.
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Audience ADULTS Men Women AGE 18-49 25-54 35+ Median HOUSEHOLD INCOME $75,000+ $100,000+ Median EDUCATION Any College+ Grad College+ Post Graduate Degree OCCUPATION Professional/Managerial Education Executive or Managerial Professional Technical Self-Employed
Demographic Profile
Unique Audience [000]
Coverage (%)
Unique Audience Composition (%)
Composition Index by Unique Audience
17,183 8,777 8,405
8.7 9.5 8.1
100 51.1 48.9
100 109 92
9,820 10,795 12,895 47 yrs.
9.6 10.4 10.9 —
57.2 62.8 75.1 —
110 119 125 114
8,352 5,276 $75,265
10.9 12.7 —
48.6 30.7 —
124 146 113
14,493 9,343 3,876
12.6 18.4 21.0
84.3 54.4 22.6
144 211 241
4,767 1,126 2,133 2,634 1,143 860
15.2 12.6 15.7 14.8 15.1 13.6
27.7 6.6 12.4 15.3 6.7 5.0
174 145 180 170 173 156
Source: Nielsen NetRatings March 2009
nytimes.com The New York Times has a net unduplicated print-online audience in the U.S. of 22.4 million. Source: Nielsen Online Netview, November 2008
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Affluent
Sample of Advertisers
You’re in good company with... Bergdof Goodman Bloomingdale’s Neiman Marcus Tiffany’s Movado Swarovski Estee Lauder Calvin Klein J. Crew Banana Republic Northface General Electric Apple Computer HP hewlett Packard Intel Dell Samsung
AT&T Blackberry Sprint Best Buy Kodak Canon Range Rover Audi Toyota General Motors Cadillac Well’s Fargo Bank of America HSBC Premier Bank ING Ally Bank Credit Suisse
Schwab Fidelity Investments Liberty Mutual E*Trade AmeriTrade C-Span2 UPS FedEx Continental Airlines Lufthansa Airlinnes Emirates Airline The Metropolitan Opera Philadelphia Museum of Art Discovery Channel Merck United Health Care
nytimes.com Nearly half of the visitors to NYTimes.com (47%) have purchased a high end luxury item online. Source: Monroe Mendelsohn Research, Inc. May 2007
nytimes.com For more information, contact your sales representative or call 707.526.8570