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April 2016 Issue 165
Looking at Laminitis Inside...
NUTRITIONAL SUPPLEMENTS Digestion and Gut Health
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Let’s Talk Products
Spring Clothing for Horse & Rider
fly control Banish those bugs
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uk news A round-up of the UK’s equestrian trade news
If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet@EBMonthly
FORWARD FEATURES May 2016 ❚ Equine Nutrition Leisure Riding
❚ Tackling Summer Ailments ❚ Equine Supplements - Laminitis ❚ Let’s Talk Products: Coat Care
June 2016
Trilanco inspires…again!
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rilanco is delighted to announce that it has made it into London Stock Exchange’s 1000 Companies to Inspire Britain report for a second consecutive year. The report identifies and celebrates the UK’s fastest growing and most dynamic small and medium sized businesses (SMEs). To be included in the list, companies need to show consistent revenue
❚ Equine Nutrition - Stud ❚ National Pride: Best of British Manufacturing
❚ Equine Supplements Skin and Coat
❚ Best Foot Forwards: Hoof and Leg Care
❚ Let’s Talk Products: Numnahs and Saddle Pads
growth over a minimum of three years and significantly outperform industry peers. Martin Balmer, Managing Director of Trilanco said: “We are delighted to be recognised in this report again. 1000 Companies to Inspire Britain is a well respected list that allows small and medium businesses to receive the recognition they deserve. We’re very proud to have been identified and included.” 2016 is set to be a big year for Trilanco. The company is currently in the middle of a seven million pound relocation project
SMS Anniversary Dinner T
his year the Society of Master Saddlers celebrates its 50th Anniversary with a glittering dinner and dance. Held at The Forest of Arden Hotel and Country Club, Bickenhill, Warwickshire on November 19, this celebratory occasion will showcase the 50 years of the society set up in 1966. Hazel Morley, SMS Chief Executive said: “The evening really will be a great celebratory
occasion and we will enjoy a threecourse meal and a live band and entertainment. “We will also have some archive material and photographs to reminisce over old times and we would like to invite everyone to come along and celebrate the evening with us.” Tickets cost £65 each, which includes pre-dinner drinks and wine at the table.
BEDMAX Young Rider Scholarship B
Our media pack and a full list of features for 2016 is available. To get your hands on either of these, email: allison@ebmonthly.co.uk Furthermore, give us a call and see what we can do for you over the next 12 months.
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edmax has announced the winner of its 2016 Young Rider Scholarship. Elspeth Jamieson, an 18–year–old event rider from Ayrshire, and her leading horse Dasset Cooley Designed (Jamie) will represent the company throughout the coming Eventing season. Tim Smalley, Managing Director of BEDMAX said: “The Scholarship programme aims
that will see it move to a new, bigger, purpose built facility towards the end of the year. In addition to this, the company has recently won BETA Business Awards’ Trade Supplier of the Year Award for a third time.
New look for The Pony Club
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he Pony Club ‘roundel’ has been redesigned as part of an on-going review. Most regularly seen on its badge, the traditional tudor rose and horse flanked by spokes has been streamlined with a design that depicts what the organisation offers, whilst still ‘tipping its hat’ to the traditions that will always underpin the organisation.
BEDMAX Young Rider Scholarship winner Elspeth Jamieson
to support and educate the next generation, and the response we had was outstanding. Reviewing the applications we received it is obvious that British equestrianism has a bright future. Elspeth is an outgoing person who is knowledgeable and enthusiastic about the welfare issues surrounding stabled horses and I know that she will be a great ambassador for Bedmax.”
Equestrian April 2016 Business www.ebmonthly.co.uk
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news
Spoga Horse Autumn S
poga horse autumn 2016 (September 4-6) opens its doors in around six months and already boasts very good numbers: 250 exhibitors had registered their participation after the expiry of the early bird period at the end of February. Numerous national and international top companies have already reserved their stand areas. The interest from abroad is especially high: 70 percent of the applications come from abroad. In total, over 80 percent of the planned exhibition space is already booked. The
relocation to Hall 11 has paid off for the exhibitors as the layout planning over the increased floor space enables more scope for individual stand preferences and spoga horse has already been able to take several new exhibitors into account. The companies that have already confirmed their participation include among others Ariat, Bucas, Ekkia, Equiline, Horseware, Kask, Mountain Horse, Passier, Pikeur, Sprenger, Uvex and Waldhausen. Further information is available at www.spogahorse.com.
Dengie Fit Club condition scoring
Dengie launches Fit Club
SCT seminar success D S
tubbing Court Training Ltd (SCT) hosted an exclusive, day-long seminar for its apprentices, employers and staff called “Winning Ways” at the Hotel Van Dyk, Chesterfield. Featuring lectures and sessions with six leading figures from the equestrian world, it aimed to provide its equine apprentices and employers with access to the top figures in the horse world SCT Chief Executive Belinda Turner said: “We have had excellent feedback from those
who attended the seminar. All of the sessions were inspiring and interesting and we were delighted to be able to offer our apprentices and employers this opportunity to learn from the best and improve their own standards and the standards of training they offer.”
Customer Care I
f you’re looking for help and advice with Customer Care issues in the saddlery world, the Society of Master Saddlers is holding an event that’s just right for you. The ‘Confidence and Professionalism’ seminar, with the theme of ‘The Art of Customer Care’ takes place on June 9 at Sandford on Thames in Oxford and looks set to provide an interesting array of topics and discussions. Said Hazel Morley of the Society of Master Saddlers: “Sooner or
later everyone in business will have to deal with a customer complaint. “Having confidence to handle the situation in a way that leaves the customer thinking you run a great company is quite an art. “Successfully resolving issues can even encourage a previously disgruntled customer to become a promoter of your business.” The cost is £30 with lunch and refreshments provided. To book a place contact the SMS office on +44 (0)1449) 711642.
espite increased publicity on the dangers associated with overfeeding and obesity, there has been an unprecedented increase in the number of investigated cases relating to obesity and laminitis. The latest research published by the National Equine Health Survey (NEHS) 2015 stated that, of the 15,000 horses included in the study, 23% were described as overweight – up from 16.9% the previous year. Being overweight predisposes
horses to diseases such as laminitis, EMS and PPID (Cushing’s Disease). Dengie’s mission for 2016 is to help raise awareness and battle this issue with their Fit Club initiative. Designed to help educate owners, the Fit Club will provide nutritional help and support, not just to Dengie customers. Armed with the weighbridge Dengie’s team will impart the benefits of a low-calorie, high-fibre diet and carry out condition scoring workshops, aiming to improve the health and general wellbeing of the UK’s horses and ponies.
Welcome reaction to recommendations on animal welfare
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he British Veterinary Association (BVA) and BVA Northern Ireland Branch welcomed the publication of DARD and the Department of Justice’s Final Report of the Review of the Implementation of the Welfare of Animals Act (Northern Ireland) 2011. They agreed with the report’s 68 recommendations, including
tougher sentencing for those convicted of animal cruelty. Welcoming the report, Seamus O’Kane, BVA Northern Ireland Branch President said: “We are very pleased with these recommendations and the way in which DARD and the Department of Justice have worked together so quickly to put these recommendations into practice.”
Inspirational Proprietor receives NEF Award S
ue Martin, who is a BHSII and runs Trent Park Equestrian Centre in London, received the Sir Colin Spedding Award at the National Equine Forum (NEF), on Thursday March 3. Selected from a shortlist of three nominated candidates, the other two being Hon. Walter Gilbey and Baroness Ann Mallalieu, this special commendation was given
in recognition of Sue’s efforts to improve equestrian learning and training. Sue said: “I am truly honoured. I feel I am receiving this on behalf of the hardworking team of dedicated professionals from across all equestrian disciplines who have given their precious time and effort to bring the new trailblazer apprenticeship into fruition. I believe the late Sir Colin
would have felt we had succeeded in maintaining his ethos of ‘considering and speaking in a coordinated voice on matters of the moment’. I hope to retain this unity of professionals and work together in the future for the good of the industry.”
Sue Martin BHSII receiving the Sir Colin Spedding Award from HRH The Princess Royal, President of the National Equine Forum
April 2016 www.ebmonthly.co.uk
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KL KAOLIN POULTICE K C O T S B AC K I N Available in 150gm pouches, 1kg tub & 4kg tub.
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www.animal-health.co.uk 01787 476400 sales@animal-health.co.uk 31/03/2016 15:55
news
Equine Industry agrees strength in unity
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trength in unity was the prevailing theme at the 24th National Equine Forum, held in London on March 3. Government officials, vets, trainers, charities and industry leaders all concurred that working collectively and communicating effectively can achieve so much more for the health and welfare of the horse and the future of equestrianism in the UK. A full house of more than 200 of the country’s most prominent members of the
Trilanco appoints new Brand Manager
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equestrian industry, including NEF President HRH The Princess Royal and George Eustice MP Minister of State for Farming, Food and the Marine Environment, benefited from diverse and candid presentations and discussions. The event included a pictorial tribute to NEF’s former Vice President and Honorary Fellow Richard Matson, who passed away at the end of last year. The CVO panel and auditorium, photo by Craig Payne Photography
rilanco has announced that Jessica Balmer has joined the team as Brand Manager, meaning three generations of the same family are now working for the award winning wholesaler. Originally started by Jessica’s grandparents, the company has a strong family support chain, with her father Martin as Managing Director and her mother,
Lisa, is also a Director. “Working at Trilanco is perfect for me, especially in the role as Brand Manager,” says Jessica. “This means that I am involved in the creation of industry changing innovative products and new brands, and help them along their journey to market. I’m currently working with our new brand Clipperman and on new products for our established brand Easidri.” Jessica Balmer
Virbac offers online CPD
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irbac is delighted to announce the launch of its online CPD module for Equine SQPs. Well known for leading the way in innovation and for their support for SQPs through the Virbac Equine SQP of the Year Award, the NEW online module will focus on the 3D Worming approach and be worth 5 points
New era for Frank Baines F
rank Baines, one of the UK’s leading figures in the saddle industry, is retiring as managing director of Frank Baines Saddlery Ltd. The company, which he started in 1980, is now one of the world’s leading makers of hand-crafted saddles. Frank, 68, is officially handing over the reins to his two children who have been involved in the business for many years. Garry Baines will oversee development of new saddle designs and the workshop, whilst Victoria Coleman will manage sales, marketing and accounts.
Frank Baines with Gary and Victoria
Serious About Safety
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Frank said: “I’m delighted with how the company has grown over the years and that our name is synonymous world-wide for high quality and innovative
saddle designs. I believe the time is now right to let the next generation steer the next 35 years of our company history.”
New rider for Aloeride A
Eliza Stoddart
to SQPs. Consistent with the company’s ethos on training and education, the new online module will offer SQPs an unrivalled resource to further their knowledge and development. For further details contact Virbac on +44 (0)1359 243243 or e-mail enquiries@ virbac.co.uk
loeride, the natural equine aloe vera supplement, is supporting a new rider for 2016 in the guise of young eventer Eliza Stoddart. Stoddart was a member of the silver medalwinning GB Team at the Pony European Championships in 2008 and Under 18 National
Champion in 2010. In 2015, Eliza continued to establish herself on the eventing circuit with a number of high profile placings at International level with a string of young horses and is now based at former Badminton and Burghley winner, Oliver Townend’s yard for 2016.
o celebrate its 125th anniversary year, Harry Hall is thrilled to announce a major and unique new safety initiative — the Harry Hall Serious About Safety tour. The SAS Tour operates from a horse box that’s been converted into a state-of-the-art mobile safety centre. The lorry — you can’t miss its Harry Hall SeriousAboutSafety logo — will tour over nationwide with trained fitters offering a completely free opportunity to check safety equipment. “Safety and style for every rider is what Harry Hall is all about,” says Harry Hall Sales and Marketing Director Rachel Bowles. The Serious About Safety tour is a logical next step to educate busy riders about safety, right on their own doorstep.” For more information visit: www.harryhall.co.uk/ seriousaboutsafety
April 2016 www.ebmonthly.co.uk
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news appointments Dengie appoints Sam Forrest PR Dengie, has appointed Cheltenham based, Sam Forrest PR to handle its public relations. With a remit to ensure that Dengie is recognised as the ‘No 1 Branded Feed Manufacturer’, Sam Forrest PR will use their expertise and international contacts to promote the nutritional importance and benefits of fibre feeding with particular emphasis on alfalfa.
New Manager appointed by Scottish Racing After a successful 2015, when more than 300,000 people visited its five racecourses, Scottish Racing announced the appointment of a new Manager, Delly Innes. By marketing the quintet of tracks, lobbying on political issues, assisting with media coverage, group sponsorship and providing big screen hire, Scottish Racing plays an integral part in delivering long-term prosperity and sustainability to the sport in Scotland.
Olympic dressage rider and trainer Richard Davison has become the latest rider to publicly endorse ArcEquine’s innovative technology as beneficial by joining the company’s high profile stable of Rider Advocates. Richard said: “ArcEquine plays an important role in my competition horse management regime, especially in injury prevention and accelerating recovery after training and competitions.”
Ellis Rugby Attract National Sales Manager Brian Davies has joined Ellis Rugby as National Sales Manager UK. Brian was previously with Supreme Products in a similar sales role and prior to this he worked with specialist Equestrian group Matchmakers International. Kevin Ellis, Ellis Rugby MD, said: “We see the appointment of Brian as a significant step in building our wholesale distribution business.”
British Showjumping is delighted to announce that Zebra Products Ltd has joined its Business Partnership, which underpins the sport’s performance pathway programme. Brand ambassadors are a key part of what Zebra does and they work with a number of top showjumpers including Brits Scott Brash and Ben Maher. Simon Middleton, Managing Director of Zebra Products said: “We’re really excited about this new partnership working with British Showjumping. Our ranges of brands and products have mass appeal with showjumpers, and so it made sense to support the affiliated body.”
ccountants and tax advisors James Cowper Kreston has announced the launch of a dedicated rural business women’s group, Women in Wellies. Initiated by the Rural Business Services team, Women in Wellies is a networking group for women who make a living in or from the land or have an interest in countryside matters, providing a platform for women in rural work to meet, share and learn. If you would like further information or would like to join Women in Wellies contact Penny Bowen at James Cowper Kreston by email: PBowen@jamescowper.co.uk.
Saddles Direct supports new talent
Richard Davison joins ArcEquine stable of advocates
Zebra Products Joins Partnership
Women in Wellies A
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addles Direct has announced its sponsorship of three talented riders Vikki and Amy Smith will be representing Saddles Direct in the showing ring, while Lottie Flinn will be representing the company in dressage.
Saracen welcomes new Ambassador Saracen Horse Feeds has welcomed Swedish Show Jumper Peder Fredricson to its team of brand ambassadors. Based in Sweden, Peder has represented Sweden at both the 2004 and 2008 Olympics, as an integral part of the successful team securing silver medals. Michael Bacon, Sales and Marketing Director of Saracen Horse Feeds commented: “We are very pleased to welcome a European rider of Peder’s calibre to our team, this is real testament to the Saracen Horse Feed brand and how we are supporting riders globally.”
Amy Smith
Lottie Flinn
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Out of date web site?
Get mobile responsive. Google’s new update, rolling out in May 2016, will penalise businesses without a mobile-friendly site. You need to act now to prevent loss of traffic and potential customers. We specialise in giving your website’s viewers and customers exactly what they demand, on the go, when they want it.
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Affordable online solutions for your business April 2016 Equestrian www.wiserweb.co.uk/equestrian enquiries@wiserweb.co.uk 01953 852939 www.ebmonthly.co.uk Business
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news sponsorship news Brand Ambassador Nicolle Begovic
Berney Bros Announce Tattersalls Sponsorship Berney Bros, the well known saddlery business, based in Kilcullen, Co. Kildare, is to take over the sponsorship reins of the CCI1* for Ponies Class at the Tattersalls International Horse Trials and Country Fair 2016. The saddlery has a long association with Tattersalls and has been supplying the equine industry since 1880.
Dodson & Horrell Continue’s Sponsorship British Showjumping is delighted to announce Dodson & Horrell’s continuation as the title sponsor of the British Showjumping National Amateur & Veteran Championships for a further three year period.
Equestrian.com Supports Liverpool Organisers are delighted to announce that the Equestrian.com Liverpool International Horse Show will make its eagerly awaited return, with leading online retailer Equestrian. com as the title sponsor for a second year.
Equisafety teams up with Lee Pearson Equisafety has signed a sponsorship deal with the 10x Paralympic Gold Medalist Lee Pearson CBE. The year-long sponsorship will see Paralympian Lee Pearson promote the company’s high visibility equine product range for horse and rider. Nicky Fletcher, MD of Equisafety said: “I am truly delighted to be working with a world class Paralympic legend. Lee’s infectious personality and his phenomenal success in para dressage make him truly stand out from the crowd.”
HorseHage Supports BSNC & Stoneleigh HorseHage has announced it will be continuing support for the British Showjumping National Championships and Stoneleigh Horse Show (BSNC) this year as the show’s ‘Official Forage Supplier’. Chris Tar of HorseHage, said: “We are very happy to be able to continue our support at these important Championships and hope it offers an opportunity for more horses and ponies to benefit from HorseHage’s dust-free properties.”
Très Health teams up with Jay Halim Très Health, the health and fitness centre for equestrians working or living in London and the Home Counties has announced a new association with international showjumper Jay Halim. Jay, who is based in Oxfordshire, will be the equestrian face of the brand, as the company continues its expansion across a variety of sports.
Ariat moves into dressage A
riat has announced the addition of dressage rider Nicolle Begovic to their team of brand ambassadors. Nicolle has ridden all of her life and at the age of 12 she developed ‘the bug’ for dressage during a training session with
Air Ambulance Official Charity
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erbyshire, Leicestershire & Rutland Air Ambulance (DLRAA) has been named as the official charity this year for The Dodson & Horrell Chatsworth International Horse Trials taking place from May 1315. This is the second year that the charity has benefitted from the Horse Trials. Sam Horrell, CEO at Dodson & Horrell, said: “The air ambulance plays a crucial role in ensuring that the very best medical care is on hand at the Horse Trials as well as providing this essential service to the local community. We are delighted to be able to support their work and look forward to meeting the team on hand at Chatsworth in May”.
International Grand Prix rider Tina Layton. “I am delighted and honoured to join the Ariat team,” said Nicolle. “A sponsorship of this caliber will support the continuation of my rapid progression to the very top of Dressage.”
New Look for Mountain Horse
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he new Mountain Horse starts with this year’s spring collection under the banner “less is more”. The collection is functional, well thought-out and coherent with a wide range. The focus for equestrian products has been on integrating technical design and technical textiles, while the clothing will be made more functional and their men’s range will be increase. Mountain Horse also plans to improve sustainability and continue their efforts to make a positive environmental impact.
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ROUTINE TESTING, NOT ROUTINE WORMING
By Austin Davis Biologics Ltd.
EquiSal Tapeworm
The saliva test for tapeworm Offer your customers a more complete worm control package • Scientifically validated and easy to use • Have results emailed to you to advise your customers or simply sell kits where the owners are emailed directly
Visit www.equisal.com enquiries@equisal.com
Now available at trade prices to veterinary surgeons, SQPs and retailers
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Stock both products and ease your customers’ fly problems in and out of the stable with…
Feed-Thru Fly Control Breaks the Fly Life Cycle. Prevents the Development of Stable Flies and House Flies in the Manure of Treated Horses. Highly Palatable Feed Additive.
For our complete range see our website www.lesliesutcliffe.com LS Sales (Farnam) Ltd. Bloxham Mill, Oxon, England, OX15 4FF T: +44 (0) 1608 683855 E: orders@lesliesutcliffe.com 12 Equestrian April 2016 Business www.ebmonthly.co.uk
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Flying insects
Banish Flies
During the summer months, flies are an annoyance to horses as well as owners. With a vast range of options currently on the market, it can be challenging to know what exactly should be going on shelves.
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lies can cause a range of problems for horses, ranging from minor irritations to more severe skin conditions such as sweet itch and infection, so it is vital stock contains items suitable to treat all manner of issues.
Management
Before selling customers products designed to repel flies, it is worth addressing the current fly population. Maintaining good field management, especially in regards to drainage and fencing off marshy areas, will reduce the contact between horses and flies. Reducing the impact of flies in the stable environment will depend upon the location of the muck heap. For maximum relief, muck should be positioned as far from the stables as possible, and
owners may want to consider stabling horses in the evening as this is when flies are most active. Mucking out should be regular and thorough, and products such as fly papers and fly traps can be set up to capture the remaining flies. Disposable fly traps are one of the best methods to trap horse flies as they contain an attractant that gets activated by sunlight and water, which lures the flies to enter the trap where they become trapped.
Repellents
Fly repellents are the most common product horse owners use, so stocking those which are effective and long lasting, will certainly provide good sales. Most repellents come ready-touse in a pump-spray bottle, but stock should also contain wipes, roll on formulas and creams to
Products such as fly papers and fly traps can be set up to capture the remaining flies.
If left uncontrolled, flies can drive a horse mad
be used on more sensitive areas. The most common ingredients include DEET and Permethrin, which are safe for use on animals and are effective against a wide range of horse pests. However, minor skin irritations may occur if overused or when the recommended usage is ignored, therefore stocking fully natural products may be a good addition to your range, especially for sensitive horses. If any customer is worried about potential reactions, advise them to always carry out small patch
April 2016 www.ebmonthly.co.uk
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Fly Prot
Flies are an annoyance to horses and their bites can be a major irritation
tests before using a new product. Understanding the ingredients of the repellents on your shelves is especially important when recommending items for competition horses. As legislation is regularly changing, the chemical products used within products may become prohibited for certain disciplines so always remind customers to check with their governing body when choosing new products. Due to the chemical content, all insecticides and repellents should be applied wearing adequate protection, and so gloves and applicatory mitts are well worth stocking up on.
Fly rugs make up a considerable percentage of the fly protection market
removed regularly to check for signs of rubbing. Also on the market are fringes that attach to the horse’s head collar, made from a string of tassels that mimic them movement of the horses tail to deter flies from the sensitive eye area. Fly rugs make up a considerable percentage of the fly protection market therefore it is vital your stock contains a suitable selection. While lightweight turnout rugs offer some protection from flies, specifically designed fly rugs provide a more reliable level of protection. These rugs provide added material around the neck, belly and give horses prone to sweet itch far greater relief. Rugs currently come in a variety of materials and designs depending on the brand. Many opt for a tightly woven polyester mesh that gives protection as well as breathability, with added lycra to give a good fit. As usage of technical material in horse and rider clothing increases, many brands have decided to reinvent the traditional fly sheet. For example, Premier Equine have developed a range of lightweight nylon fly rugs which keep horses cooler than traditional rugs, as well as reflect far more UV rays, and Bucas have seen continued success with their Buzz Off Zebra Rug, which was developed on the
basis of research results showing why zebras aren’t plagued by flies. While reflective rugs and summer sheets offer some protection throughout the summer, it is likely fly rugs will bring in greater sales, especially when partnered with well designed masks.
Supplements
Another option for deterring flies is by feeding a specialised supplement. ‘Internal’ fly repellents have the effect of either causing the horse’s body to secrete oils that will repel flies, or raise the pH of the horse’s blood enough to put flies off from biting. Such repellents take time to produce an effect so combining these with other protection methods initially is recommended. The most common ingredient to feed is garlic, which also has benefits for the respiratory system and blood pressure as well as antiseptic, antibiotic and anti-inflammatory properties. Also rich in sulphur and selenium, garlic is believed to have blood cleansing and pain relief qualities. It can be fed in granulated, powdered or shredded forms, but recommended feeding rates must be kept to otherwise owners have the risk of causing anaemia by over consumption.
Fly rugs are a good option for those prone to sweet-itch
Rugs and masks
Many owners use repellents in addition to fly rugs, to ensure their horse has maximum relief. Rugs and mesh masks provide a physical barrier to fly contact, and become very useful for those with horses that are allergic to the ingredients within repellents. Masks are available in a range of designs, offering complete protection to the eyes as well as UV rays. While most masks cover the whole head, some are available without ear or nose covers, but need to be fitted correctly to ensure flies cannot become trapped inside and
T P
O E
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Fly Protection Ad CDM UK 001_Layout 1 22/03/2016 09:18 Page 1
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Our entire range of premium Carr & Day & Martin products are supplied only to Wholesale and Retail. We supply to you so you can supply the consumer. For more information contact our Customer Services department on 0800 867 283
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Understanding the ingredients of the repellents on your shelves is especially important when recommending items for competition horses. Many owners are reported to be using supplements containing turmeric to repel attention from flies. However as this carries a pungent smell, it may not be suitable for all horses so samples should be available.
After care
sweet itch Sweet itch is an allergic reaction of horses to the saliva of the culicoides midge. Also known as pruritus, the name describes the unpleasant sensation that leads horses to bite, scratch or rub at their
skin. It can affect all breeds of horses, but is more commonly seen in cob types than in thoroughbreds. Treatment is usually aimed at preventing the midge biting or, if this fails, limiting the effects of the reaction with topical ointments.
Fly bites can often cause irritation to the horse’s skin, and if left, can develop into major problems that require veterinary treatment. The most common reaction to bites is sweet itch and those prone to developing the condition require a more extensive range of products to help control the itchy sensation. (We are covering sweet-itch to a greater extent next month) For owners looking for products to give their horses relief after a bite, there are many shampoos on the market, specifically designed to cool the skin and reduce irritation. These can come in a range of scents, with different
active ingredients, as well as in non-rinse formulas, so stocking a variety will ensure they suit the majority. Topical ointments may also be very useful items to have in store for treating minor reactions, especially those containing cooling ingredients such as arnica and witch hazel. Fly repellent products ought to be staple stock for all equestrian retailers, at this time of year until the temperatures drop. Offering products in a range of forms, including protective wear, sprays, lotions and feed supplements will allow owners to make suitable choices as well as experiment to find the best combination. Those needing advice on ingredients should be be directed to their disciplines governing body and for any customers with horses showing signs of major irritation or allergic reaction, it is best to advise arranging an appointment with the vet.
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All the best ingredients are found in nature That’s why all 21 of our grooming and skin-care products are plant-based. Give your customers a chemical-free choice without the organic price tag.
To become a stockist contact sales@safecare-equine.com
www.safecare-equine.com
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Flying insects
Pick of the products
Every horse is irritated by flies – so make sure you have the right products on the shelf to assist customers.
Tri Tec Fly Control
Killitch
The USA’s number one fly killer, Tri Tec, in the silver bottle, kills all types of pests from disease carrying flies, ticks, mosquitos and midges. It kills them dead, no question. Tri Tec stays on up to 14 days and is available in a 473ml or 946ml spray, and an economical 3.8L refill bottle. Available from Battles, Trilanco, WEFI and other wholesalers.
A veterinary-licensed product for the treatment of sweet itch in horses containing benzyl benzoate to provide instant protection from midges. With horses which are known to suffer from sweet itch, it is recommended that Killitch is applied in the early spring before symptoms become evident, so that the condition may never take a hold. Size: 500ml or 1 litre
www. lesliesutcliffe.com
Snuggy Bug Body
www.carrdaymartin.co.uk
The Snuggy Hoods Bug Body offers protection from flies and the elements. Providing all over coverage while giving customers choice on what fly mask to use (including Snuggy’s). The Bug Body offers durability, breathability and water repellency. Not only does the Bug Body keep the horse fly free and clean, the rug also prevents coats bleaching in the sun.
www.snuggyhoods.com
Z-itch Pour-On Lillidale Fly Repellent Z-itch Pour-On is a ready to use pour-on liquid that aids the control of sweet itch in horses. The solution contains permethrin and should be applied weekly for maximum benefit. It’s easy to measure out thanks to the integral measuring chamber, which also makes it easy to apply down the horse’s back when needed. Ideally, Z-itch should be used before the horse starts to show symptoms of sweet itch, but can be used from any point in the season. Size: 250ml
www.z-itch.co.uk
S.W.A.T. Automatic Insect Killer Help is at hand this fly season with S.W.A.T – a flying insect killer whose active ingredient is derived from flowers. The automatic dispenser releases a measured quantity of Pyrethrin which is extracted from a specific strain of chrysanthemum. SWAT is non-toxic and safe to use around livestock yet delivers knockdown insect power. Available sizes are 5kg and 15kg.
www.coxagri.com
Available in 500ml and 1 litre spray dispensers, Lillidale Fly Repellent is a long acting, unique formulation for use against flying insects. Lillidale Fly Repellent is water based and ready to use, providing lasting protection and a shiny coat. Using Citriodiol (Oil of Lemon Eucalyptus) as the active ingredient means that Lillidale Fly Repellent is the ideal natural alternative to Citronella or other plant based repellents and due to its low level of dermal absorption, is kinder to sensitive skin. Lillidale Animal Health Equine products are exclusively distributed in the UK by Battles.
www.lillidale.co.uk
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business matters
Many shades of grey Mark Lumsdon-Taylor ❚ Director of Finance and Resources, the Hadlow Group He attended Keele University where he read Law and Economics. ❚ On leaving, he joined Macintyre Hudson a leading London accountancy firm undertook an ACA training contract and quickly rose to become a director of audit. ❚ Joined Hadlow College with an initial brief as a ‘troubleshooter’ to design and implement fiscal recovery and to effect change within the College’s central services. ❚ Appointed Director of Finance & Resources in 2004 after extensive work involving further recovery and reorganisation of the college’s activities, (Hadlow is rated Outstanding by Ofsted) ❚ Awarded Accountancy Age UK Finance Director of the Year (Public Sector) in 2007, was a runner up in 2010 and was shortlisted for the 2013 Award. In 2008, Hadlow College was awarded the title ‘KEIBA Large Company of the Year’ for its performance in business. Awarded the Business Finance Awards 2014 title ‘UK Finance Director of the Year Public Sector and Voluntary’. ❚ Shortlisted for the Institute of Directors’ London and the South East Young Director of the Year Award 2014 and the Institute of Directors’ London and the South East Chairman’s Award for Leadership in Corporate Responsibility 2014.
The name ‘Selfridge’ features pretty highly in TV viewing ratings – and it’s a fact that the well-known Oxford Street store made some innovations and changes that influenced the retail sector. One of the most famous – adopted by large and small companies – was the phrase ‘The customer is always right’, a policy initiated and professed by Mr Harry Gordon Selfridge way back in 1909. Since then consumer rights and legislation have developed and extended way beyond anything contemplated in the early part of the twentieth century. As an example, customers who buy online, by mail order or over the telephone are further protected by the Consumer Contracts Regulations which are complex and all embracing. But does the maxim that, in effect, the customer always has the last word really hold good? Is it effective in today’s marketplace? Does it help to retain customer loyalty? Is it something that is either totally white or black – or are there many shades of grey? There is little doubt John Lewis instils confidence because customers are very aware that the ‘return goods’ policy implemented by the company is very much in their favour. It is something for which the firm is famous and it seems to work very well for them. Investigating a list of polices adopted by some of the UK’s leading retailers, I was surprised by the numbers that employ generous and open-handed policies – often with what amounts to special dispensation around Christmas and the New Year when the exchange of duplicated and unwanted presents is virtually taken for granted! The policy of ‘the customer is always right’ works very well for a lot of SMEs – especially in saddleries and other equestrianrelated shops when customer loyalty really is the bedrock of the business. Regular customers are
known by name, many become friends and they appreciate and, with a few exceptions, rarely abuse policies that are pretty open-handed. Another advantage often enjoyed by many small businesses relates to the fact that, knowing their customers well, they are pretty quick to recognize when a particular client intends taking dishonest advantage. It’s gone out of fashion compared with a few years back when a large proportion of the retail trade displayed signs stating ‘the customer is always right’. But is it true? Objectively no – it’s simply not possible. Looking at the bigger picture: one well-known equestrian retailer never argues with customers on the basis that it wastes his and his staff’s time – and stories relating to ‘disputes’ will always be totally slanted to favour the customer. But not all retailers agree – and some perceive fundamental flaws in this argument. Inevitably when a retailer – large or small – displays such a sign they are bound to attract a few customers who deliberately test the pledge to an absolute extreme. This can be very upsetting and demoralising for staff – especially when one of them is involved in a conflict that unfairly reflects on the services they are providing. And
of course, there are customers who are deliberately rude, abrasive – even aggressive – and who make a game of behaving badly. Situations of this type can undermine company culture leaving staff feeling demoralized, unsupported - and in extreme cases – even bullied. Are some customers bad for business? If results are based simply on footfall and the bottom line is represented only by profit - and the ways, it is achieved is an irrelevant detail – then company culture will be of little importance. ‘The triple bottom line’ may be more significant in today’s business sectors. 3BL is an accounting framework with three distinct but comprehensively linked and coordinated products – social, environmental and financial – and is thus a more compressive evaluation of company performance. It is possible that a lot of SMEs, although not recognizing the term, instinctively fulfil the philosophy?
Selfridges
“John Lewis instils confidence because customers are very aware that the ‘return goods’ policy implemented by the company is very much in their favour” April 2016 www.ebmonthly.co.uk
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April 2016 www.ebmonthly.co.uk
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They’ll be coming from everywhere when they hear you’re stocking Dodson & Horrell
We offer a complete range of feeding solutions to suit your customers’ needs.
Contact us now to find out more about our range of horse feed
0845 345 2627 | www.dodsonandhorrell.com
A SAFE FIBRE SOURCE FOR LAMINITICS Speedi-Beet
• • • •
t
Up to 80% total fibre Non-heating 95% sugar free Suitable for laminitics
vs.
Spring Grass
• Up to 50% total fibre • Can cause excitable behaviour • High sugar levels • Implicated in laminitis
+44 (0) 1765 680 300 www.facebook.com/britishhorsefeeds
w
www.britishhorsefeeds.com
Scan to watch laminitis video
Ideal for horses with Cushing’s Disease
22 Equestrian April 2016 Business www.ebmonthly.co.uk
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Equine Nutrition
L
aminitis is caused by inflammation and weakening of the sensitive tissues (laminae) that fix the pedal bone to the hoof wall, and when left untreated, leads to separation of the pedal bone, causing it to rotate or drop towards the sole. The weight of the horse and its workload exacerbates the condition, as it applies more pressure to the weakened tissues but through proper management, horses with acute laminitis are able to remain sound and pain free.
Causes
xxxxxxx
S
Research has found that although laminitis is multi-factorial, the two major causes are from hormonal disorders and inflammatory response. When the normal balance of hormones is disturbed, which can be caused by a horse carrying excess body fat, administering certain steroid medications and through illnesses such as Equine Metabolic Syndrome (EMS) and Pituitary Pars Intermedia Dysfunction (PPID, or Cushing’s Disease), the risk of a horse developing laminitis increases dramatically and so preventative measures must be adopted quickly. Inflammatory responses occur following a carbohydrate overload, such as excessive intake of grass or concentrated feeds. The watersoluble carbohydrates in grasses and the starch in processed feeds both provide the horse with an abundant supply of sugar. The A low calorie, fast soaking fibre feed that is balanced with vitamins and minerals is often ideal for laminitis sufferers
Looking at Laminitis
Laminitis is an extremely painful condition that can affect any horse and is often career ending. Understanding the importance of diet as a prevention method will ensure you give customers sound recommendations, enabling them to reduce the risks and improve wellbeing alongside veterinary advice when confronted with the condition.
April 2016 www.ebmonthly.co.uk
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Equine Nutrition
“When feeding good-doers, the emphasis should always be on a nutrient-rich, calorie-considered approach” starch in grain is broken down into simple sugars such as glucose within the digestive tract, whereas lush grass provides high levels of readily available sugars, directly in the digestive tract. With an excessive amount of carbohydrates ingested, it overloads the digestive system with undigested sugar and starch, which is then pushed through to the hindgut. Excessive sugars arriving in the hindgut trigger laminitis when the absorbed sugars lead to hyperinsulinaemia especially in susceptible individuals. If the cause of laminitis can be identified and addressed promptly, the horse is more likely to recover, but will still need careful management for the remainder of its life as it will be at greater risk of developing it again. Due to the severity and poor prognosis of the illness, it is vital all horse owners understand how to reduce the associated risks, and stockists must be aware of the suitability of feeds recommended for laminitis prone horses.
Good feeding practices
The first step to preventing laminitis is ensuring horses are the correct weight. Stocking weight tapes and feed scoops with accurate measures, as well as supplying the relevant information of how to correctly use them, will give customers more insight into what changes
they need to make, as well as become more exacting with feeding habits. The main features of a diet suitable for a horse prone to, or suffering from, laminitis is to give high fibre and low starch chopped feeds, alongside limited forage and a constant supply of fluids. Feed portions for horses that are also overweight, should usually be based on 1% of body weight per day, in addition to a balancer. Jane Buchan, of Baileys Horse Feed says: “A mild winter, such as the one we’ve just experienced, sees equines, who carried excess condition at the outset, remaining overweight and risking
“lush grass provides high levels of readily available sugars, directly in the digestive tract”
potentially “fattening” soluble carbohydrates, whilst alternative fibre sources can be fed in a bucket to other options to keep chewing. “Soaked unmolassed beet pulp is low in sugar and starch and, when a small volume, say a mugfull, is soaked, can represent a good scoop or more of fibre to chew on. Branded quick-soak products are more reliable as far as their nutritional contribution is concerned, while “light” chaff options are also useful to combine with a balancer to ensure the horse gets all he needs and something to chew on at the same time.”
Only horses that are in hard work should require hard feed, but those needing extra calories will benefit from the addition of vegetable oils. For customers with horses whose workload necessitates the inclusion of hard feed, low sugar feeds should be made the priority. Dr Tom Shurlock of British Horse Feeds explains: “As the horse evolved as a stocky individual existing on a low energy feed, which demanded limited energy expenditure, the digestive tract did not develop to cope with high energy, that is fat or starchy feed. Enzyme production from the pancreas and cell linings is limited and digestion and absorption of sugars and oils is more than some horses can cope with. Large influxes of these energy sources at best lead to fat animals and at worst can trigger conditions such as IR (insulin resistance) or EMS. “This leads to the problem of increasing energy intake without increasing the sugar/starch content of the diet. Both high quality grasses and performance hard feeds may have high levels of fructans or starch, or high levels of oil that can, in some situations, impact on fibre fermentation. “There is a group of products that can claim to be super-fibres. Beet pulp, alfalfa and soya hulls are all low sugar products whose fibres have high levels of fermentability. For example, the effective degradability of fibre in beet pulp can be 50% greater than that of forage, giving more energy from
F
Stocking a range of strong grazing muzzles will enable customers to limit the amount of grass their horse consumes
problems, like laminitis, as spring approaches. When feeding these good-doers, the emphasis should always be on a nutrient-rich, calorie-considered approach, as supplied by the recommended amount of a low calorie balancer, alongside controlled forage intake. “The forage fed should provide maximum chew time while providing minimum calories. Hay should be soaked for around 12 hours to “wash out”
Fo nu or
Qu
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Fastfibr
FAST FIBRE Suitable for horses prone to laminitis
“
Spread the word...
”
Fast Fibre®
Suitable for horses and ponies prone to laminitis • • • •
Only 7.5% combined starch and sugar levels High fibre, low calorie Barley and molasses free Super fast soak, in just 30–60 seconds
For friendly and helpful advice, contact our award-winning nutrition helpline today on 01362 822 902 or email helpline@allenandpage.co.uk Quote Ad Reference: STW Fast Fibre
www.allenandpage.com April 2016 www.ebmonthly.co.uk
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Natural Dust Free Grass Forage Looking for retail stockists across the UK
•
One of the largest producers of premium quality haylage in the UK
•
Now with a full range of 'Handy' bag haylage to suit the equestrian retail market
•
Analysed , every bag is guaranteed and fully traceable
•
Dust free, no additives, easy manageable size
01472 398 696 sales@bailliehaylage.co.uk
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Equine Nutrition the generated VFA.” While some traditional methods of reducing weight include keeping horses in starvation paddocks, or left for long periods without forage, owners need to be warned about the dangers attached, as starvation can lead to hyperlipaemia (a severe metabolic disorder which results in multi-organ failure).
Stock up
When considering stock to suit laminitic horses, the stand out products will be beet, alfala of soaked high-fibre feeds, as long as the sugar/starch deceleration is less than 10%. Offering feeds that differ in soaking time will provide customers with an option to suit their regime. For those with horses requiring more energy for their workload, a low sugar feed with higher calorie content could be recommended. Oils, such as vegetable, linseed and soya, can be good options for those needing to increase calorie content without adding carbohydrates. Products that are easy to measure, such as those in pumps or dispensing containers, will be more popular as owners can be more accurate with feeding levels. As diets for laminitic horses are usually deficient in micronutrients, offering broad-spectrum supplements is essential to enable proper tissue repair and maintenance to take place. Research has shown that feeding pre and pro biotics after bouts of laminitis can be beneficial to restoring the balance of the gastrointestinal tract. A pelleted, fully comprehensive supplement that includes yeast products and The first step to preventing laminitis is ensuring horses and ponies are the correct weight
optimum levels of the nutrients needed to improve hoof quality is ideal. Those with high levels of anti-oxidants are helpful in removing excess free-radicals and products containing magnesium may help to increase insulin sensitivity. Most advice regarding laminitis treatment and prevention contains restricting the horse’s time at grass. Recommending customers reduce turnout is usually unwelcome advice but
providing small holed nets, which will remain durable for long periods of soaking, as well as unmolassed fibre blocks and other hay replacers may ease the transition. For those with horses in need of the exercise turnout gives, stocking a range of strong grazing muzzles, in a variety of sizes, will enable them to limit the amount of grass consumed. When it comes to laminitis, prevention is certainly more
effective than finding a cure, so efforts should be made to educate customers and advocate the importance of correct weight management. While laminitis is still an extremely common cause of pain and lameness in horses, many cases can be prevented as long as owners are given correct advice, the products they need to keep horses safe and referred back to their vet at the first cause of concern.
Pick of the products Dodson & Horrell Safe & Sound Packed with vitamins, minerals and antioxidants, Dodson & Horrell Safe & Sound is the perfect balanced diet for horses and ponies prone to laminitis. Providing recommended levels of biotin as well as MSM, Safe & Sound is a low calorie (50% less than comparable products) fully supplemented, long fibre, complete feed that is low in starch and sugar. Safe & Sound is ideal for stabled horses and ponies or those on restricted turn-out as its long fibre content encourages chewing and saliva production. This market-leading product was launched as a result of Dodson & Horrell led international laminitis studies and is formulated to be fed at less than 1kg/day for ponies. RRP £12.20, 18 kg bag
dodsonandhorrell.com
Lo-Cal balancer
Speedi-Beet A highly nutritious, quick soaking beet pulp feed, with no added molasses, Speedi-Beet is 95% sugar free and because it is also starch free it is safe for laminitics. Speedi-Beet is extremely versatile and can be fed in small amounts to overweight horses as a carrier for a multivitamin and mineral supplements.
britishhorsefeeds.com
Baileys Lo-Cal balancer is ideal for providing the laminitis-prone with essential nutrients, without unwanted calories, and is simple to feed, alongside forage, to ensure the horse of pony is getting what it need. It is fed by the mug full and can be mixed with as much or as little low calorie Baileys Light Chaff as the owner chooses.
baileyshorsefeeds.co.uk
Quick soak fibre fix Allen & Page’s Fast Fibre is a barley and molasses free ‘quick soak’ feed that is ideal for the good doer. It’s a must for any feed room, especially when good forage sources are limited and is also particularly useful for horses with dental problems as it can be used as a partial or complete hay replacer. In addition, as it’s high in fibre and very low in starch and sugar, it’s a great feed for those prone to laminitis.
allenandpage.com April 2016 www.ebmonthly.co.uk
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animalhealthco.pdf
1
17/03/2016
14:47
Westgate Laboratories POSTAL WORM COUNTS & TESTS
more than just a worm count
ASSOCIATE MEMBER
C
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Y
CM
MY
CY
CMY
K
RUG CLEAN NON BIOLOGICAL LIQUID WASHING DETERGENT EFFECTIVE EVEN AT LOW TEMPERATURES MACHINE WASH OR HAND WASH NOT ONLY FOR RUGS, BUT DOG BEDS, BLANKETS, NUMNAHS ETC USED BY PROFESSIONAL RUG CLEANERS & KENNELS. SIZES 1LT, 5LT & 20LT.
tailored retail worm count options • • • • • • • •
www.animal-health.co.uk sales@animal-health.co.uk Tel: 01787 476400 28 Equestrian April 2016 Business www.ebmonthly.co.uk
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Retail worm count kit; everything to take and send a sample. Order , through Westgate EFI Trilanco or direct.
Bespoke merchant service; all you need to offer your own brand worm count service. Equisal saliva test; complete the picture with the revolutionary test for tapeworm
Make ‘Routine testing, not routine worming’ your mantra in 2016. All good, modern, worm control programmes now start with tests not wormers. Only worm as needed. Easy to start, time saving, excellent customer interaction Quality tests from a reliable, established lab You sell the test, customer sends in sample, results come back to you All materials, customised for your business, supplied FOC at set up Itemised billing at end of the month Advice always available from our experienced team of SQPs
h their Get your customers on track wit 2016 worming programmes... contact us
01670 791994 info@westgatelabs.co.uk | www.westgatelabs.co.uk
31/03/2016 15:52
Equine Nutrition
feeding
Smart Horse Nutrition Launched on March 20, after extensive trials, Smart Horse Nutrition is a brand new feed company that says its overarching mission is to allow horse owners to ‘take control of their horse’s diet’.
D
eveloped by Robert Fowler, in conjunction with Hay and Brecon Famers, Smart Horse Nutrition claims to offer the trade a ‘simple, innovative and profitable feed range’ and the brand is now looking for stockists throughout the UK. Robert Fowler has an extensive background within the feed sector. He has been involved with both merchandising and brand development for a number of successful feed companies, the most notable of which was his involvement with the launch of
professional riders and trainers, we have been able to design a truly premium range of feeds right from the start.” Smart Horse Nutrition started with the premise that a horse already receives a substantial proportion of the nutrition it needs, before anything is ever mixed in a bucket. This is because good quality forage provides the vast majority of a horse’s daily nutritional needs. As a result, the Smart Horse nutritionists formulated rations from
“This principle is founded on the nutritional benefits of using only feed that has been minimally processed as raw ingredients” The Pure Feed Company back in 2008. Following this he spent three years working in the US where he identified a growth in the wholefood approach to feeding horses. This principle is founded on the nutritional benefits of using only feed that has been minimally processed as raw ingredients. Robert comments, “in formulating the Smart range, we set ourselves the task of making the best quality feed we possibly could. We set out with a blank page and, with the help of a number of
the bottom up, by analysing what the horse is missing once forage is taken into account. At the heart of the Smart Horse concept is the fact that there are two key elements missing from the diet of a horse fed on an unsupplemented forage based diet: micro nutrients (key vitamins and minerals) and macro nutrients (protein and energy), that are needed for reproduction, growth and an intense work load. While the majority of horse feeds
tie these two elements together, the Smart Horse Nutrition range has been formulated to keep them separate. It provides horse owners with the three essential building blocks of a balanced diet – micro nutrients, macro nutrients and fibre. In addition to the nutritional benefits offered to customers’ horses, Smart Balance offers merchants a margin of £9.30 per bag, when sold at the recommended retail price of £36.25. Smart Horse Nutrition is a joint venture between Fowler and Hay & Brecon Farmers – an organisation with over 100 years’ experience in the agricultural
and equine sectors in both South Wales and the Welsh boarders. Hay & Brecon Farmers have developed the Castle Horse Feeds brand over the last 15 years, which is distributed throughout Wales with the long term leadership of Leighton Jones. In addition to Leighton, Smart Horse Nutrition has recently recruited Jenny Fitzpatrick to the role of Sales Manager. Having previously managed territories for both Spillers and Topspec, Jenny will undertake the phased roll out of the brand, initially focusing upon the South West of England. The Smart Horse Nutrition range will be distributed through the trade and will be supported through the use of social media, an informative website and ongoing PR and targeted marketing. The company says it is ‘looking for retailers interested in giving their customers’ horses the very best in nutrition whilst also improving their margins and profits’.
For more information on Smart Horse Nutrition, see www.smarthorsenutrition. com, Tel 01497 570345 or Email theteam@ smarthorsenutrition.com
April 2016 www.ebmonthly.co.uk
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Grassland Management
Electric fencing is the most popular option
Electric fencing
Paddock safety and security With grazing restored in March’s issue, we review everything you’ll need to help customers make their paddocks safe and secure for the year ahead.
M
aintaining good pasture is paramount for equine wellbeing, but similar attention must also be paid to field amenities. Secure fencing, safe gateways, adequate shelter and reliable water supplies are all necessary features for any pasture and offering products to help with their upkeep with be great sellers, all year round.
major investment for many horse owners and factors such as purpose, budget, safety, installation, durability, and appearance will all be important considerations. Understanding which options are most suited for an individual needs will allow you to give unique recommendations to suit situation as well as budget.
Fencing
One of the most popular fencing options is post and rail. Commended for its security and safety, this fencing is highly visible and strong. However, it can become very expensive if re–fencing the entire field, so
The current options for fencing are diverse, each with a number of advantages as well as disadvantages to their use. Selecting a specific fencing material is usually a
Post and rail
for those on a tighter budget it can be used very effectively as a perimeter fence, opting for cheaper options to divide the pasture within. Post and rail fencing that wasn’t originally made from treated timber needs periodic preservative treatment, to keep the wood from rotting, therefore stocking a small selection of wood treatments will be very useful, as long as they are safe for use for equestrian purposes. As many horses use wooden fencing to crib or windsuck, carrying deterrent paints such as Cribbox will also be very useful for many customers.
For many in the equestrian community, electric fencing is the most popular option. The main selling point is its versatility and the ability to move it quickly when needed, sectioning off restricted areas or for dividing paddocks. A run of electric fencing can also be used to protect more expensive wooden fencing from being chewed, or offset to deter contact over the fence. While it can be insecure in bad weather and wet soil, if maintained properly and replaced when needed, electric fencing can be very durable, but is not necessarily suitable as the sole boundary fence. The fence is powered by an energiser, which is the unit that creates the high voltage pulse shock. Energisers can be either mains or battery powered, which is usually determined by availability of a power source. If mains electricity is available to the pasture, it is usually the better option as it is more convenient, doesn’t need to be checked or replaced on a regular basis, and is more secure. For those wanting to use electric fencing, they will also need adequate reels of electric tape, enough posts to be positioned every 8–10 metres, an earth stake and accessories such as
fence specifications The BHS recommends that fences should be 1.25m (4ft) high with the lower rail set 0.5m (1ft 6in) above the ground. Recommended fencing heights are: ❚ Horses: 1.08m–1.38m (3.6ft–4.6ft) ❚ Ponies: 1m–1.3m (3.3ft–4.3ft) ❚ Stallions: 1.25m–2m (4.1ft–6.5ft)
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a secondary fence line made up of electric fencing is ideal to position within the boundary to prevent horses reaching the stock fencing. Barbed wire should never be used around horses due to its severity and potential to cause permanent injury. If it is being used for security reasons, like stock fencing a second fence should be run within the pasture to stop the horse injuring itself, but it should never be recommended.
Hedgerows
It is imperative that there is a constant supply of fresh clean water
connector wires and fence leads. It may be useful to offer such products as all-inclusive bundles as well as sell them individually as replacements. For customers looking to use electric fencing on a permanent basis, the plastic posts ought to be replaced with wooden stakes, with the tape running through insulators that are screwed or nailed to the posts.
Wire options
Recommending installing wire fencing is a very precarious option as when it isn’t maintained properly and is allowed to go slack, it can cause serious accidents and so other options should be made the priority. However, for those using wire fencing who aren’t willing to change, you should endeavour to offer them advice about preserving safety. Plain wire fencing should only be used if it is kept completely taut, and with at least a top rail of timber. Stock fencing, or mesh fencing, is potentially injurious for horses, with particular risk of hooves becoming caught. However, if it has to be used to secure other animals in the field, such as sheep,
Planting hedges or maintaining established hedgerows can be a beneficial option, for both the horses’ wellbeing and green credentials. While growing, customers will be in need of basic gardening tools, fertilisers and composts. Once the hedgerow matures, they will require trimming (usually done mechanically, on a 2–3 year rotation), coppicing or laying, both excellent ways to rejuvenate old hedges, carried out on a 7–20 year rotation. However, caution needs to be taken where hedgerows are used as the sole boundary as they can become weak and gapped so may require reinforcement via post and rail fencing.
Water supplies
It is imperative that there is a constant supply of fresh clean water available for grazing horses. As a supplier, offering options for both large buckets and automatically filling troughs will suit the majority of the market, as long as all containers are sturdy, free from sharp edges and won’t become brittle or crack in colder weathers. Those with natural water supplies such as streams, rivers and ponds may seem to provide an easy and readily available supply of water, but they are often not suitable and can easily become contaminated, polluted or stagnant. Where natural water supplies are available it is usually advised that they are fenced off and an alternative supply is provided.
The land around water supplies needs to be kept well draining or else it can quickly become boggy and potentially attract flies in the summer. Using grass mats or laying down bark can be a useful solution and ought to be laid in the spring to have maximum benefit as winter approaches.
“As a supplier, offering options for both large buckets and automatically filling troughs will suit the majority of the market”
An option that will suit most, is installing field mats. If laid in the spring, it gives the grass time to grow up through the holes and create a solid carpet effect, but customers shouldn’t place them once the ground is wet, or else they will likely sink into the mud and stick up at the corners.
Gateways
Shelter
Muddy gateways occur because of soil compaction, and erosion caused by frequent traffic. The disturbance creates low lying areas in and around the gate, and as the ground becomes increasingly compacted with use, drainage gets worse and water is more likely to pool. For those using electric fencing, the easiest solution is to move the location of the gate before any substantial damage is caused. However, those with fixed gateways will instead rely on adding a ground covering to reinforce the area. For areas of light traffic, a layer of stone can be added, but care must be taken with the size and quality of the stone, so as not to damage horses’ delicate soles. For a shortterm solution, a pile of woodchip can be used but overtime it will need topping up or replacing with a more substantial covering. Customers with a larger budget can opt for using hardcore, but must be aware that flat concrete will become very slippery when wet and safety measures must be taken into consideration before installing.
Safety, installation, durability, and appearance are all important considerations
Field mats should be laid in spring
Horses need access to shelter not just from the winter weather but also during the summer from the sun and flies. Shelter can either be man-made in the form of a field shelter or natural, for example trees or hedges, as long as they aren’t toxic.
Maintenance
Like grass management, pasture amenity maintenance is an on–going process, but offering advice on how to keep products, especially fencing, weather proof and durable will be vital. Stocking a range of useful supplies and replacements, covering the main areas of interest, as well as tools and accessories to keep them in proper working order will be very popular additions, suitable for sale all year long.
field shelter specifications ❚ Made to a size large enough to safely accommodate all horses in the field ❚ Minimum depth of 3.65m (12ft) and width of 3m-3.65m (10ft–12ft) ❚ Extra width of 1.5m (5ft) should be added for each additional horse ❚ Roofs should have a minimum clear space to the eaves of 60–90cm (2–3ft) ❚ Situated on hard standing or at least a free draining site ❚ Adhere to local council planning regulations
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veteran
serious tools for serious work
Ragwort & Weed Remover
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• Ideal for use in the field or garden • Easily removes the most difficult and toxic weeds eg. ragwort, thistle and dandelion • Removes the whole weed – disturbs the minimum of soil • No need to use harmful chemicals
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Tel: +44 (0) 1789 764848 • Email: sales@fynalite.co.uk
www.stockshop.co.uk Tel: 01392 460077 Fax: 01392 460966 Email: sales@stockshop.co.uk
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Supplements
Digestion and gut health Understanding the equine digestive system can be a complex task but incredibly rewarding for all manner of horse owners, making effective stock a vital investment.
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quine digestion is a vast topic, with each digestive chamber carrying out a variety of processes, but keeping each element functioning well can be relatively simple and enhanced through the use of supplements. Understanding how the supplements offered affect the body and benefit the horse, will provide you with the confidence to encourage and inform customers on the importance of good gut health.
Chewing
The first stage of equine digestion is one of the most important. Like humans, horses produce saliva primarily to moisten and soften food, which in turn eases its passage from the mouth through the oesophagus and into the stomach. There are three salivary glands in the horse’s mouth, which can produce up to 10 gallons of saliva per day, and two ingredients that help to launch the digestive process. One ingredient is bicarbonate, which buffers and protects against amino acids in the stomach, and the other is the enzyme amylase, which assists with carbohydrate digestion.
Digestion
Chewed food proceeds to the stomach, which pre-digests proteins and fats before carrying out further physical breakdown of feed before it hits the small intestine. Stomach acids activate the enzymes that break down the proteins in feed, and kill any microorganisms within the feed thus reducing the potential for
infection. Making up about 10% of the horse’s digestive tract, the stomach functions best when it is no more then three-quarters full, else food may pass into the small intestine before it has been treated by the stomach’s digestive juices. Due to its limited capabilities, it is vital owners feed small amounts of food regularly to maximise energy absorption and limit the amount of time the stomach is empty, which can lead to the common equine digestion issue, gastric ulcers.
Absorption
The partially digested feed passes into the small intestine, where most of the breakdown and absorption of feed occurs. Enzymes act on the food to produce material that is absorbed into the bloodstream, including proteins, simple carbohydrates, fats, and essential vitamins.
Fermentation
On reaching the hindgut, which is composed of the cecum, colon and rectum, the remaining food is fermented slowly. Microbial fermentation in the hindgut by billions of microorganisms (bacteria and protozoa) breaks down the fibre present and produces volatile fatty acids that are absorbed into the bloodstream, providing an important source of energy. However, the hindgut is also home to harmful bacteria, which remains in healthy balance with beneficial bacteria unless is it disrupted. As explained by Coopers Gut Research: “If
Lactobacillus bacteria
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supplements the pathogenic or bad bacteria are allowed to dominate within the hindgut this will cause a local reduction in the pH and consequently varying degrees of hindgut acidosis. This in turn can disrupt the lining of the large intestine leading to colonic ulceration.”
Digestive Imbalance
An overload of starch reaching the cecum and colon is a primary cause of digestive imbalance in the hindgut. Starch-digesting bacteria produce lactic acid and that increases the acidity of the hindgut, commonly known as hindgut acidosis. This increase in
Making up about 10% of the horse’s digestive tract, the stomach functions best when it is no more then three-quarters full acidity kills the beneficial, fibredigesting bacteria and the toxins released during this process can result in colic. Furthermore, hindgut acidosis is also thought to be a precursor to ulceration. Customers who experience performance issues such as lethargy, irritability, girthiness, difficulty in bending or collecting, and general discomfort in the horse, may need to address the balance of microorganisms in the hindgut.
Coopers Gut Research explains further: “Many modern feeding and management practices can play havoc with this microbial balance allowing the bad bacteria to take over and dominate over the healthy bacteria which has obvious consequences for fibre digestion and the health of the hindgut. “We refer to these management and feeding practices which alter the microbial balance within the hindgut as dysbiosis factors.” “These factors include several common management and feeding practices which whilst most owners are aware about they often struggle to control such as: high cereal/low forage diets, stress (eg sudden onset box rest or the hunt passing through), strenuous exercise or competition, transport, diet and management changes, antibiotic therapy or even worming treatment. “Essentially they all work like a seasaw to reduce or kill the healthy bacterial population and thereby allow the bad or pathogenic bacteria to dominate.”
Gastric Ulceration
Equine Gastric Ulcer Syndrome (EGUS) refers to lesions of the tissue lining the stomach and although they have recently gained more coverage, they have been afflicting horses for decades. As increasing amounts of research and endoscopy are being carried out, our understanding of the severity of the issue has increased there are limited treatments. The stomach contains two distinct tissue types, the top
Stressful situations such as travelling can affect gut health
region comprising of a simple squamous mucosa, while the bottom is covered in a more complex glandular mucosa, which produces an alkaline mucus lining to protect from acid erosion. Due to these different tissue types, there are two main causes of ulceration. The first, squamous ulceration, occurs after the stomach lining is damaged by excessive exposure to stomach acid, and lesions develop near to the oesophagus, and at the junction between the squamous and glandular tissues. Glandular ulceration follows damage to the protective mucus layer of the stomach, a potential side–effect of certain medications, thus
Horses love to get out in the field, roll and play - which helps to keep them stress free.
allowing erosion to the stomach wall. Unfortunately ulcers aren’t contained to a certain breed or discipline; instead they can effect any horse, making it a very important issue to be aware of. However, there are several factors that make a horse more prone to developing ulcers and if these can be managed, owners can effectively prevent the illness. The major cause of EGUS is a disruption to the horse’s natural trickle grazing behaviour. Horses that are stabled throughout the day and have limited access to forage are most at risk as they may go for long periods without processing food, leaving the stomach empty. For those with unlimited forage, the presence of fibrous material in the stomach acts as a physical barrier, effectively stopping the acid gaining contact with the stomach lining, and the saliva produced from constantly chewing helps neutralise the stomach acid.
Treatment
For those with little choice about restricting turnout, such as horses on box rest or those on strict training regimes, using a feeding regime designed to reduce stomach acidity can prevent development of ulcers. Offering abundant low energy forage and hay, along with small feeds throughout the day will keep the horse’s digestive tract active.
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supplements
Horses that are stabled throughout the day and have limited access to forage are most at risk of EGUS
When offering feeds to horses prone to ulceration, stock with low levels of sugar and starch should be recommended. Jane Buchan of Baileys Horse Feed explains: “Part of the management regime for horses known to be prone to gastric ulcers is to keep starch intake to a minimum and for those requiring even lower levels of starch in the diet, a combination of a balancer, soaked beet or alfalfa and a high oil supplement is an ideal option. The balancer provides essential protein, vitamins and minerals, whilst beet or alfalfa supply
Essentially they all work like a seasaw to reduce or kill the healthy bacterial population slow release calories. A high oil supplement also supplies slow release, non-starch calories and feeding quantities of this and the beet or alfalfa can be adjusted according to requirements.” Endorsing high fibre diets provides a range of benefits to all horses, especially those prone to ulceration as when fermented in the hindgut, the fibre produces volatile fatty acids (VFAs) that are weaker than those contained in starch, and so the gut is kept at
an acceptable range of acidity. Stress can also be a contributing factor to ulceration, so owners should be encouraged to maintain a regular routine with their horses, as well as offer stable toys as distractions. There are currently a large number of toys on the market and stocking a selection of edible, unmollased options, as well as options containing no additional food will prove very popular.
Prebiotics, Probiotics and Postbiotics The two most common ingredients included in digestive wellness products are prebiotics and probiotics, and becoming familiar with them will allow you to tailor your recommendations to every owner. Prebiotics are the food that powers the good microbes in a horse’s gut, usually in the form of special types of fibre that travel to the hindgut and support the horse’s natural bacterial environment. Probiotics are live bacteria used to populate the horse’s hindgut with good bacteria, keeping infectious bacteria from colonizing and causing illness. In order for a probiotic to be successful, it must reach the horse’s hindgut in a live, viable state, else it will have no biological effect. Jane Buchan, comments: “The general aim of pre and probiotics is to enhance the bacterial population in the horse’s
digestive tract. These beneficial bacteria perform a variety of roles including, producing certain vitamins, an involvement in the immune system and fibre fermentation so helping them flourish should lead to a healthier horse. “Probiotics contain live bacteria, such as Lactobacilli, Bifidobacteria and Enterococci, and aim to restore a healthy population of bacteria in the horse’s digestive tract. They are particularly beneficial after a serious challenge to the health of the bacterial population from, say, a stressful competition, a bout of laminitis or after a course of antibiotics. “Prebiotics is a term used for two types of oligosaccharides (simple sugars) that have slightly different modes of action. FOS (fructo-oligosaccharides) provide a food source that only beneficial species can utilise which allows the bacteria to flourish thereby keeping pathogenic (harmful) species at bay. MOS (mannanoligosaccharides) actually bind to harmful bacteria preventing them from colonising the horses gut. “A fairly new concept, Postbiotics are beneficial components such as bacterial metabolites and cell structures made during the production process which have a positive effect on the healthy gut bacteria,” explains Vicki Farr BVetMed MRCVS, Equine
Veterinary Advisor for the new Coopers Gut Range, further adding: “Postbiotics support healthy bacteria by helping build their structure. They protect healthy bacteria against bad bacteria, support gut wall barrier and support the gut’s natural immune system. If a prebiotic and postbiotic is used, then there is no need to use a probiotic.” Jane continues: “Yeast cultures produce a peptide (protein) that beneficial bacteria can utilise which increases their activity; hence an increase in fibre
a high oil supplement is an ideal option
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supplements
digestion is often evident when yeast cultures are fed. Because they need to be live to bring digestive benefits, yeast cultures are also often referred to as probiotics. There are certain strains, like Yea-Sacc®1026, approved for use in horse feed which are robust enough to
FEED back… As an experienced equine vet I have always been very interested in the use of calmer supplements and their safety and efficacy. I joined Nettex two years ago as Veterinary Technical Manager and as part of my role I produce AMTRA accredited CPD. Following my interest as a practicing vet I decided to research and produce CPD on calmer supplements in horses and carried out an in depth review of all of the available research. Unfortunately there is only a small amount of peer reviewed research on this subject, but gradually more is being produced. Therefore I read the article ‘Taking the confusion out of calmers’ in March’s Equestrian Business Monthly with interest. I was disappointed to find inaccuracies quoted from industry sources within the article and I would like to correct these. The article correctly suggested that the horse’s diet, environment and management should be addressed before considering feeding a calmer supplement. I think it is important to consider that some behaviours can be due to pain rather than stress and in these cases veterinary attention is required, so it is sensible for the retailer to ask whether the end user has consulted their
withstand the manufacturing process.” “Feed manufacturers often include “maintenance” levels of prebiotics and yeast in their compound feeds but, where a horse has suffered a significant upset, it will be more beneficial to feed a supplement to give the bacterial population a boost.” There are currently many supplements available that vet. Also, some horses find certain events so stressful that prescription drugs are needed to sedate the horse to prevent it becoming dangerous. In the article the information on L-Tryptophan, given by Peter Jackson of Chia UK Ltd, is out of date and now incorrect. The response to L-Tryptophan supplements is actually species dependent. In humans, dogs, pigs, poultry and fish it has been shown to decrease aggression. In calves, vixens and poultry, research shows it may reduce fearfulness. However, behaviours linked to excitability are not modified in any species1. Recent research shows that it is absorbed by horses and that there is no beneficial behavioural effects2. In horses, low doses were shown to actually cause mild excitement while high doses can reduce endurance capacity and cause acute haemolytic anaemia1. As the article discussed, many calmer supplements contain B vitamins, however no research exists to determine whether they are beneficial. B vitamins support nervous system functions and deficiencies create nervous system effects. Without any research it is impossible to tell whether they are beneficial in calmer supplements, however they have no negative effects.
Malcolm Green of Calinnova suggested that magnesium has negative effects and could have dangerous and risky behavioural effects, however there is absolutely no scientific basis behind these sensationalistic claims. If magnesium is overfed, the horse’s kidneys will safely remove it from the blood and it will be excreted in the urine. Malcolm Green also quotes research on calcium versus magnesium. This is not independent and has been carried out by Calinnova and is unpublished and not available anywhere and not peer reviewed. There is no scientific evidence linking calcium deficiency with anxiety or behaviour problems. Grass and hay are high in calcium so deficiency is incredibly rare in horses in the UK. There is also no evidence that calcium compounds have any effectiveness as a calmer supplement. As a vet I believe it is extremely important that companies stay up to date with the latest research and submit any novel research for peer review to ensure information is scientifically sound. References: 1Grimmett A, Sillence MN. Calmatives for the excitable horse: a review of L-tryptophan. Vet J. 2005. 170(1):24-32.
compromise, whilst prebiotics will support indigenous populations and encourage them to flourish. Prebiotics can also be fed on an ongoing basis, to offer long term support, or as a short term aid at times of stress.”
Prevention
Advising customers to adopt correct management practices and avoiding unnecessarily stressful situations wholly benefit horses in their wellbeing and ridden behaviour. Any customers planning on making changes to diet or management ought to carry them out slowly to allow the horse and its intestinal microflora to adapt.
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Grinding the teeth is a sign of stress
give benefits to gut health, and selecting products from already popular brands will encourage customers to make the addition to their horse’s diet. While supplements shouldn’t be overused, for those needing the help, it can be a very wise investment. “Since their benefits to the horse include, aiding fibre digestion, manufacturing B vitamins and an involvement in the immune response, any reduction in numbers of beneficial gut bacteria can directly influence the horse’s well-being,” explains Jane. “Anything that increases the rate of passage of material through the gut risks compromising their populations as they may be expelled more quickly than they can reproduce. “The stress and excitement of competition can do just this, whilst illness, like laminitis, or a course of oral antibiotics, is likely to directly reduce beneficial bacterial populations. Probiotics containing a range of live bacterial species are useful to re-colonise the gut after serious
Dr Becky Lees BVSc Cert AVP (EM) MRCVS Becky is an experienced equine vet who works as Veterinary Technical Manager for Nettex. Before joining Nettex Becky spent 10 years working in specialist equine practices and has a post graduate qualification in equine medicine. She also enjoys dressage and has two horses and two Shetland ponies of her own.
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2Noble GK, Brockwell YM, Munn KJ, Harris PA, Davidson HP, Li X, Zhang D, Sillence MN. Effects of a commercial dose of L-tryptophan on plasma tryptophan concentrations and behaviour in horses. Equine Vet J. 2008. 40(1): 51-56.
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Over 80% of users report amazing changes in their horses Coligone is a multifunctional digestive feed supplement used by International riders, trainers, studs and vets.
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www.coligone.co.uk sales@hbradshaws.co.uk @coligone 01274 688911 07986183616
A HORSE’S WELLBEING STARTS
A COMBINATION OF PREBIOTICS AND POSTBIOTICS
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Introducing NEW Coopers Gut Range Coopers Gut is a new range of feed supplements containing a blend of prebiotics and postbiotics. Designed to help maintain a healthy gut flora and hindgut function, Coopers Gut works to help keep horses healthy from the inside out. Contact your MSD Animal Health Account Manager today to find out more or visit www.coopers-range.co.uk
HELPING MAINTAIN A HEALTHY GUT www.coopers-range.co.uk
Further information is available from MSD Animal Health, Walton Manor, Walton, Milton Keynes MK7 7AJ. Tel 01908 685685 Coopers Gut Equalise, Support and Assist are dietetic complementary feeds. Coopers® is the property of Intervet International B.V. or affiliated companies of licensors and is protected by copyrights, trademark and other intellectual property laws.
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supplements
Pick of the products Digestive Support Dodson & Horrell’s Digestive Support has been carefully formulated to deliver a combined approach in supporting a healthy and balanced digestive system. A complex blend of nutritional factors is added, including live Actisaf yeast to help maintain the population of beneficial bacteria in the hind gut, pre-biotics FOS and MOS to help create the optimum conditions for the correct microorganisms to thrive in and Psyllium seed to help optimise gut transit time. Size: 1.5kg
Baileys Digest Plus
Coopers Gut Support The prebiotic and postbiotic pellets are fed daily, with or without feed, to help maintain normal gut function. They are naturally rich in free amino acids and amino acid derivatives including GABA, which is involved in maintaining a normal emotional state. Suitable for maintaining optimum body condition during periods of high energy requirements such as in-foal mares, youngsters and competition horses as well as for nutritional recovery, convalescence and for horses finding it difficult to maintain condition. Size: 5kg
Baileys Digest Plus acts as a food source for beneficial gut bacteria so they can thrive at the expense of pathogenic species. This prebiotic supplement contains FOS and can be fed in the short term, to support recovery from stress or illness, or on an ongoing basis, for example, to older horses whose digestive efficiency may be failing. Digest Plus supports a healthy microbial balance and therefore, improved digestive efficiency. Size: 1kg or 5kg
www.baileyshorsefeeds.co.uk
www.dodsonandhorrell.com
www.coopers-range.co.uk
Coligone Oral Syringe Coligone paste is designed to be administered orally to combat bloated, gassy or tucked up tummies, which can be associated with stress. It contains active natural ingredients, which help maintain healthy acid levels and support a healthy digestive tract. It’s unique action coats the stomach and provides a buffer-raft, to protect the delicate upper areas of the stomach from excessive gastric acid, helping to maintain healthy acid levels in the gut and may be used during periods where disturbance of the microflora has occurred within the digestive tract. Size: 50g
www.coligone.co.uk
Super Concentrated Balancers
Gut Balancer
Blue Chip have three super concentrated balancers in the range which are; Calming Balancer, Senior Balancer and Daily Health Balancer. Each balancer is designed to target a specific issue and contain functional ingredients. The range comes in handy, stackable tubs that are easy to display in store and catch the customer’s eye. Size: 3kg
Nettex Gut Balancer is a prebiotic and probiotic, natural yeast formulation that balances and enhances digestibility for all round health and vitality. It will help maintain normal stomach acid levels and help keep the gut functioning at its best all year round. Nettex Gut Balancer may help to calm irritable horses and can be fed after periods of illness or medication to restore the overall balance of a horse’s health. Size: 750g, 1.5kg or 3kg
www.bluechipfeed.com
www.nettexequine.com
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company profile
The origins of FowlerUK go back to 1966 when the father of the present managing director, David Fowler established to company. In 2005 David took over the running of the business and decided to focus exclusively on the supply and maintenance of commercial laundry and catering equipment.
Not only does FowlerUK specialise in washing facilities for horse rugs, they also supply laundry equipment for veterinary practices, kennels and catteries as well as camp sites and farms.
Living the Life of
Laundry T
he business continues to trade on family values such as reliability, and trustworthiness. The secret to FowlerUK’s success lies in building a personal connection with each customer. The most important element in this is recruiting people who fit with the company values, and who demonstrate these to customers and colleagues on a daily basis. Not only does FowlerUK specialise in washing facilities
for horse rugs, they also supply laundry equipment for veterinary practices, kennels and catteries as well as camp sites and farms. As well as these agricultural based industries, FowlerUK is one of the UK’s leading suppliers of commercial laundry and catering facilities in the Care Industry, supplying and maintaining equipment in care homes and hospitals nationwide. The product range that FowlerUK has made available to all of these
industries is extensive and varies through different specialist requirements specific to each industry. FowlerUK is constantly searching the markets for new technological developments to assist in saving their customers money as well as providing the same fantastic results. The results of FowlerUk’s determination to stay true to
its family roots are impressive; the business has seen annual turnover double in the last four years. FowlerUK is undoubtedly a local business making a national impact.
www.fowleruk.com
“The secret to FowlerUK’s success lies in building a personal connection with each customer”
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Rug Care and Repair
Investing in rug renovation
After an incredibly wet winter, many owners will be sending rugs away for cleaning and repair. Expanding your range or business to include aspects of rug care will provide you with supplementary income from a developing area of horse care.
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ithin the equestrian industry, there is a growing trend for owners to send away rugs for professional cleaning. Not only does this save time for horse owners, it also allows them peace of mind that their expensive rugs will last them for years. Winter is a tough time for rugs, with mud and rain damaging stitching and the material getting tested to the limits by energetic horses and playful field companions. Very dirty
rugs lose their breathability, which can prevent the horse’s skin from breathing properly as sweat cannot escape. This leads to a build up of bacteria and can result in skin infections and itchy scurf on the horse, so it is vital to keep levels of bacteria down. The bacteria also damage a rug’s lining, causing them to delaminate inside, and once the inner membrane in rugs breaks up, it will fail to keep the horse dry. Cleaning rugs is an increasingly profitable area, with increasing
numbers of saddleries and tack shops offering rug repair and cleaning services, on top of their leatherwork and sales. While this proves the value in setting up a rug care service, it also means competition is ever increasing, therefore services need to be of a
The basics
Rug care services are expected to clean and repair rugs to an ‘as new’ standard, maintaining the waterproofing and overall effectiveness. As good rugs are
Repair work can grow to include other horse and rider clothing
an investment for most horse owners, ensuring they remain durable and weatherproof is very important and so many are happy to pay well for the service. For those interested in expanding their business, testing the water by offering a limited range of services to a relatively small location, will allow you to assess the demand. Most rug washing services start covering a selection of towns local to their premises, before progressing to incorporate entire counties or regions. Social media is usually the driving force behind expansion, allowing active communication between business and clients as well as free forms of marketing, therefore developing a habit of using it effectively can prove very useful.
Initial expenses Before considering the finer details regarding a new service,
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Rug Care and Repair
Considerations
Many owners will have rugs repaired time and again rather than replacing them
it is imperative any existing premises has enough space available for the necessary appliances. Commercial washing machines and dryers are much larger than their domestic counterparts, but it is the process of drying rugs that requires a large amount of floor space. Without space, air will fail to circulate and the rugs will remain damp, become musty and in some cases, require re-washing. Therefore, the constraints of space are usually the deciding aspect as securing a new location close to existing premises can prove too difficult or financially dangerous. Once an adequately sized space is secured, attention will
“Those with adequate space may be more interested in hanging options such as rails and racks� be turned to initial expenses. Washing machines and dryers can be bought new, in a refurbished condition or through a lease agreement (a more likely scenario for those unsure of popularity), providing an option for most financial situations. For repairs, sewing machines and additional materials will be compulsory purchases so will likely be the cheaper area of rug care, and the primary option for start-ups. In addition to business insurance, budgeting for increased water and electricity bills will also need careful consideration to ensure the scheme has potential.
The main downside to setting up a rug care business is that the income is seasonal. With most repair and cleaning work carried out within the Spring and Autumn months, profits can fluctuate dramatically. During the quieter months, trade can be slow as owners will only be needing emergency repairs, therefore maintaining a strong second business will be crucial for year round success.
Building a client base
After considering the financial validity, developing a presence in the market will determine future success. Having strong business aims, realistic pricing and quality assurance is becoming increasingly important as the rug market is saturated with cheaper products. Many owners now compare the costs involved with cleaning, repairing and reproofing to the price of purchasing a new rug, and some will opt to replace rugs if it is the cheaper option. To maximise appeal, ensure customers are aware of cleaning products used, how they benefit their horse and what they can expect from the outcome. One main complaint about rug services is the time it takes some companies to deliver the cleaned rug. As expected, the weather and outside temperature usually dictates the speed at which rugs dry and clients should be made aware of the estimated drying time frame, so as not to damage the businesses reputation at an early stage.
Maximising profit
To entice new as well as retain existing custom, many rug care businesses offer loyalty cards. These usually qualify the holder for discounted or free services after completing the outlined requirements and have become very popular
for individual horse owners. To appeal to those owning a number of horses, such as livery yard owners, riding school proprietors and racing yard managers, offering bulk discounts and fast turnaround will be most notable. While many established services offer pick up and drop off schemes included in the price, it may take time to establish a large enough customer base to warrant the added expenditure of vehicle costs and therefore offering a central drop off point, at a popular venue or store, will be a more cost conscious option. Over time, repair work can grow to include other horse clothing, such as travel boots and leatherwork, to rider wear, in the form of zips and damaged Velcro. If ability permits, alterations and fitting adjustments for both horse and human clothing can be pursued, as long as quality of work reflects the price asked. While many feel sending rugs away is the most cost-effective methods, some owners prefer cleaning rugs at home and so offering domestic cleaning items will ensure you meet the needs of all customers. Carrying a small selection of cleaning products from a reputable brand, most importantly an antibacterial wash and turnout reproofer, ought to satisfy needs but
ensure any stock carried is safe for use on equestrian wear. Aside from the cleaning process, rug products that have very wide appeal are storage systems. Stocking rug boxes or trunks will be a necessity for many horse owners and products made from strong plastics with lockable lids will accumulate most interest. Those with adequate space may be more interested in hanging options such as rails and racks, which allow air to circulate around the material to dry it out completely between uses. There are also heated options currently on the market but as these are more expensive, it is worth waiting for interest before stocking. While it may be difficult to start a rug care service with limited connections, growing it from an already established business may prove financially rewarding in the long run. It is worth noting that repairs will likely return more profit due to the smaller start up costs and general ease of running in comparison to the washing aspect of the service, but if the demand is apparent, there may well be very positive growth. Rug washing machines
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product watch Go slow with HayLo HayLo Slow Down Hay and Haylage feeder is suitable for both indoor and outdoor use. It is designed to simulate natural grazing patterns, allowing a horse to eat little and often from a low head position. HayLo removes the stress and boredom caused by long periods without food and is said to prevent dental problems and associated neck and back pain by allowing a horse to use the same natural jaw action as when grazing. It virtually eliminates all waste by keeping forage contained, which saves time and money too!
Saddle Soap
www.hay-lo.com
Natural glycerine and lanoline make this soap ideal for cleaning all smooth leather. A high quality leather soap it is based on traditional products and methods. A light foaming action gets to work cleaning leather and tack effectively, ensuring longevity of service. Size: 350g
www.stormcare.co.uk
Take a seat! Looprints is a family business run by Amanda Mason based in the village of Marsh Gibbon, Bicester, Oxfordshire. All of the company’s toilet seats are of a solid moisture resistant MDF construction to give years of service, no flimsy plastic seats! Each seat is then digitally printed then hand lacquered before being packed for distribution. Individual designs are applied using the latest technological advances in digital imaging giving incredible levels of detail in the finished print. Stockist are welcome.
Wolseley Electric Fencers The Wolseley range of Electric Fencers from Stock Shop are compact, versatile and perfect for paddocks and strip grazing. Ranging from 0.25 joules to 2.0 joules and offering fencers powered by mains, battery or solar, Wolseley have a fencer to meet all requirements. Wolseley fencers are easy to use and come with clear instructions. Their circuit boards are potted in resin, which protects them from the ingress of water and makes them extremely reliable. All Wolseley fencers come with a 2 year guarantee.
sales@stockshop.co.uk
www.looprints.com
Nick Skelton Jumping Saddle This soft calfskin jumping saddle was developed from a long-standing partnership with show-jumper, Nick Skelton, and features IGS technology - cushioned inserts to absorb shock and pressure from the rider’s seat bones while promoting optimal posture. It has a medium-deep seat and, on the bottom sides of the flap, a rubber insert, which is signed by Nick Skelton, enhances grip whilst reducing wear and tear near the leg area. It is available in Brown or Black and can be customised with the flag of the rider’s country.
www.fearnsfarmpartnership.co.uk
Aqua Boredom Breaker This new aqua addition to the Likit range was voted for by the brand’s fans. The Likit Holder is designed to be hung freely in the stable from the rope provided and used in conjunction with a Likit Refill, sold separately. As the horse plays with the toy the Likit Holder will move, making them work harder for their reward. The Boredom Breaker in a combination toy that includes a Likit Holder and a robust ball with inserts for two Little Likits.
www.likit.co.uk
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launch it
Perfect poultice
The Animal Health Company is pleased to announce the long awaited arrival of its K L Kaolin Poultice.
H
ugely popular with owners across all disciplines and stockists alike, this effective natural product can be used as a standard poultice and to ease strains, sprains and help to reduce inflammation. K L Kaolin Poultice is very popular in the competition world, as an external aid to healing, which does not affect blood tests under competition rules. It is also quick and easy to use, and stores well in the resealable tub as supplied. Stock is available to order in all three sizes (150gm pouch, 1kg tub and 4kg tub).
Dual Power Fencer The new Wolseley DX200 Dual Power Fencer is the latest addition to the Wolseley range of compact, powerful electric fence energisers.
T
he DX200 is extremely versatile, operating off mains electricity or a 12v battery. Microprocessor controlled, the unit has an energy saver mode which draws less power at night by slowing down the pulse of electricity through the line. This unit does not compromise on power, delivering 2.0 joules of output energy, 3.2 joules of stored energy and it will power over 50km of single strand galvanised wire. It also features
an on/off switch, a fence warning light and a light to alert the user if the battery is running low. The electronics are potted in resin to provide high level protection against water ingress, and the unit comes with a 2 year guarantee. A bespoke earth stake is available and can be fastened to the fencer. It has an integral carry handle for convenience. The Wolseley DX200 is perfect for paddocks and strip grazing and is available now.
Find out more at www.animal-health.co.uk
Find out more at www.stockshop.co.uk
To order your stock call +44 (0)1787 476400
Email: sales@stockshop.co.uk Tel: +44 (0)1392 460077
Safe-Care offers great value, naturally! Safe-Care Equine Ltd, the family business specialising in natural grooming and skin care products for horses, has seen significant growth in the last 18 months and is now looking to add more retailers and European distributors to its stable.
“
We’ve been overwhelmed by the feedback we’ve had from customers and it’s clear that people are looking for a natural choice but without the traditional ‘organic’ price tag,” says Rebecca D’Arcy, Director and Head of Brand and Marketing. Safe-Care Equine has a number of well established agents working on their behalf and there’s over 40 UK tack shops now selling the range. “We had a successful year building our brand at some of the major equestrian events in 2015 and building our profile in the media. We know that equestrians still purchase a high number of products through their local saddlery or tack store so we’re increasing our high street presence and retailers seem to be
selling the products successfully”. Additionally, Safe-Care now has an exclusive distributor in the Netherlands (stateofnature.nl) and is in negotiation for licenses to several other EU countries as part of their expansion plan.
\ Safe-Care Equine is a family business based in North Ayrshire in Scotland. They manufacture a range of 22 grooming, skin-care and stable management products that are chemical-free, hypo-allergenic and fully biodegradable.
Find out more at www.safecare-equine.com For more information contact sales@safecare-equine.com April 2016 www.ebmonthly.co.uk
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marketing
Getting the most from your email campaign The medium of email has stood the test of time and for many, it’s been their go-to form of marketing throughout the years. If you’re new to it, or want to get the most from your efforts, you might want to follow these top tips from PressPoint Countryside & Equestrian. Build email lists
Maybe you’ve already started gathering an email list, or you have a few for different audiences (which is great!), regardless, the most important thing is to ensure the addresses on that list belong to people who are interested and have previously opted in to receive the communications. No one, including you, likes to receive irrelevant emails that are of no interest. Ultimately, you’ll get a bad name for your company as people will believe you are spamming them with junk mail. To be extra safe and avoid annoying people, include an optout option in the emails you send as part of your campaign.
Always remember that an email list full of uninterested recipients does absolutely nothing for your business. It’s a complete and utter waste of time. For those who do willingly choose to opt into your email communications, follow up by sending them a welcome email. Even if it is an auto responder, it shows that you are excited to have them on board.
What’s the goal of your campaign?
Have a think about what the goal of your new email campaign is. Do you want to announce a new product or service? Are you trying to increase traffic to your website?
In order to make this clear, ensure your email directly addresses what the main objective is. By using email campaign software, you should be able to accurately measure the results.
Grab attention with a punchy subject line
The copy in the body of your email could be wonderfully engaging and very interesting; however, if your subject line doesn’t grab the reader, it’s instantly ineffective. Keep the subject line short and sweet with a sense of urgency while trying to avoid sounding spammy or misleading. Studies have shown that over 60% of people open an email due to the subject line only.
style. Specifically with email campaigns, you should sign the email off from an individual as opposed to the business name itself as it gives the email a personal touch.
Automate your campaigns
Most online email campaign software allows you to automate your campaigns so that you don’t have to worry about time management. Automating this process will also allow you to focus on other aspects of your business like organizing your next email campaign!
Converse with readers
In order to engage readers, you must communicate with them in a conversational tone. The copy must be easy to read and understand. While adding a little bit of humour where appropriate can be a good thing, always stay true to your businesses
If you need some help with getting your e-shots up and running, specialist agency PressPoint Countryside and Equestrian is only a call or an email away. Tel: 01953 851513. Email: mail@presspoint.co.uk
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April 2016 www.ebmonthly.co.uk
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Let’s Products WhatTalk to stock for successful sales.... Bucas
Sweet-Itch Zebra Made from specially developed fabric that blocks entry from even the smallest of insects, this full body rug prevents the scratch cycle of Sweet Itch and gives UV protection, preventing sunburn and coat bleaching. It incorporates a neck that reaches the ears, detachable belly flap and padding across the chest, ensuring the horse stays comfortable throughout the summer.
Spring Rugs
As the weather improves, customers will be looking for new rugs for everything from travelling to keeping flies at bay, make sure your stock suits all.
S
pring weather brings the need for an extensive collection of lightweight coolers, fleeces, turnouts and fly rugs. As this is such a wide market, stocking products that are eye catching yet functional will prove to be very popular. Wicking fleeces for use for travelling and competitions ought to be smart and well designed, such as the JHL Striped Fleece Rug that retails at just under £40 and comes in a stylish burgundy and cream stripe. For stock that suits a younger audience, the Dinky Classic Check Fleece Rug will be a very good addition due to its affordable price and selection of colourful designs, fitting ponies as small as 2’9”. Of course there are customers that prefer more subtle designs and colours, and the Deluxe Half Mesh Cooler from the Mark Todd Collection fully satisfies such tastes with a smart navy design and useful cooling capabilities. A rug worth looking at for those horses with sensitive skin is Herbb’s Body Hugger, a lightweight and stretchy 100% cotton rug that provides a great
under rug with no rubbing points, and can also be used as an effective summer sheet. Turnout rugs needs to be lightweight but durable to last the longer turnout hours, and fly rugs ought to be well stocked as demand will increase as the weather improves. The SweetItch Zebra from Bucas would be a great addition, with its specially developed fabric that keeps out all insects and protects those affected by Sweet Itch. For customers with horses bothered by flies while being ridden, HKM Sports Equipment have developed the Ride-On Fly Sheet, made from rip-proof fabric and has a fixed full neck to provide maximum protection, all at a very competitive price. Value for money is still key for customers and so rugs that suit a range of different uses or that are particularly hardy will be popular and it is these points that are worth an ‘upsell’. To persuade customers to spend more, explain the benefits of versatility and durability for rugs so that customers have faith that they will get their money’s worth.
Sizes: Full Neck: 85 – 170 / 3’6” – 7’2” / 42” – 86” Colours: Black and white Zebra Stripe £130 RRP:
TACK & TURNOUT
Dinky Classic Check Fleece Rug This smart and practical multi-purpose fleece rug is ideal for use as a cooler, travel rug, show rug or under-rug. It is carefully shaped with darted hindquarters, to give a good fit and has anti-rub nylon shoulder lining. Other features include a front strap, cross surcingles and a fillet string.
Sizes: 2’9” – 5’0” Colours: Navy/Rust, Green/White, Blue/White £30.00 RRP:
TACK & TURNOUT
Dinky Classic Fly Sheet Made from strong polyester mesh fabric, this carefully shaped fly sheet features darted hindquarters for a perfect fit. The generous tail flap protects the top of the tail and the anti-rub nylon shoulder lining and shoulder gussets aid comfort and prevent restriction of movement. An adjustable front strap, cross surcingles and leg-straps keep the rug securely in place.
Sizes: 2’9” – 5’0” Colours: Blue £25.00 RRP:
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Let’s Talk Products TACK & TURNOUT
Equisafety Limited
Dinky Classic Traditional Checked Sheet
360° Lightweight Wraparound Sheet
Made from a quality heavyweight cotton mix fabric, this attractive traditional summer sheet is ideal as a lightweight stable rug, travel rug or under-rug. It has darted hindquarters to give a great fit as well as shoulder gussets and a silky lining inside the shoulder area help prevent rubbing, and the generous tail flap provides protection for the top of the tail during travelling.
Made using a lightweight and wickable fabric, this sheet gives protection from biting insects while keeping the horse cool. The fully adjustable chest protector is detachable and doesn’t compromise movement, while the cut is very generous to ensure all horse shapes are suited. It can be used with or without a saddle and has webbing straps for flashing attachments.
Sizes: 2’9” – 5’0” Colours: White/Navy check £28.00 RRP:
Sizes: 6’ /Cob - 6’ 3” / Full – 6’ 9” / XFull 7’ Colours: Hi Vis Pink, Hi Vis Yellow £38.99 RRP:
Herbb
HKM Sports Equipment
Body Hugger
Ride-On Fly Sheet
All Herbb rugs are natural fibre stretch cotton and offer an effective breathable layer against the horse’s skin. The Body Hugger is an International Registered Design; simple to use and wash and can be used in multifunctional ways. Ideal for many uses including an extra layer under rugs to protect the horse’s shoulder and wither from rubbing or as an extra layer for warmth.
A ride on fly sheet with a cut away saddle area it is made from rip proof fabic and has a fixed full neck and tail strap for a good fit. Aimed to provide a stress-free summer of hacking and exercising out at a competitive price. In a funky zebra style, the rug can be washed at 30 degrees and tumble dried, so maintenance is also hassle free.
Sizes: 5’ – 7’ Colours: Black, White, Red, Royal Blue £39.99 RRP:
Sizes: 4’5” - 7’3” Colours: zebra, black, white £31.95 RRP:
B Jenkinson & Sons
B Jenkinson & Sons
Elico Brighton Fleece Rug
Elico Dartmoor Show Rug
An attractive, brightly coloured range of fleece rugs in oranges and lemons. They come complete with cross surcingles, two breaststraps, neck fur and are bound with a black binding with inset reflective horses. Matching headcollar/rope sets and lunge reins are also available.
An attractive fleece rug with double breaststraps. Features include a flap over the front buckles, double rope piping and hip ornament for that extra special look. The rug comes complete with a fillet string. Colours are complimented with ice blue/grey rope (black rug) red/gold/ black rope (red rug) and navy/gold/white rope (navy blue rug). Matching bandages and horse bonnets are available separately.
Sizes: 5’ - 7’ Colours: Orange or Lemon Rug: £21.95, Headcollar/Rope set: £10.95 RRP:
Sizes: 5’ - 7’ Colours: Black, Navy or Red £34.95 RRP: April 2016 www.ebmonthly.co.uk
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Let’s Talk Products B Jenkinson & Sons
Jumpers Horse Line
Elico Zebra Fly Rugs
JHL Striped Fleece Rug
A good quality, heavy duty mesh cooler rug in an attractive zebra design which is designed with summer in mind. This cool mesh fabric also keeps flies at bay. Featuring double breast straps, cross surcingles, belly flap and tail flap, it also has a lined neck to avoid rubbing and a loop fastening is provided at the top of the neck to fasten the neck piece to the headcollar to avoid slipping. A matching fly mask is available in sizes: s, m, l and xl.
This quality fleece can be used as a smart show rug, as well as being lightweight, breathable and wicking which makes it suitable for use when travelling or after exercise. Features include double chest fastenings, cross surcingles and filet string. A matching exercise sheet is also available.
Sizes: 5’ - 7’ Colours: Black/White Zebra design Rug: £43.95, Fly Mask: £12.95 RRP:
Sizes: 5’6” - 7’0” Colours: Navy, Burgundy & Cream £39.99 RRP:
Mark Todd Collection
Mark Todd Collection
Deluxe Half Mesh Cooler
Showerproof MultiPurpose Rug
This smart rug has a breathable ‘Cool Plus’ upper to wick moisture away from the skin, whilst the lower mesh section allows the air to circulate. Featuring double front buckles and anti-rub shoulders, this rug is ideal for use when travelling or after exercise and exertion.
This handy lightweight fly sheet is manufactured in 600 denier showerproof and breathable fabric along the back, with mesh sides and lining. The rug can be used for turnout on those unpredictable summer days as well as being ideal for use at shows and events. A matching neck cover is sold separately.
Sizes: 5’6 - 7’0 Colours: Navy £48.99 RRP:
Sizes: 5’6 - 7’0 Colours: Navy £62.99, neck cover £26.50 RRP:
Masta
Pessoa
Star Fleece and Mesh Cooler Rug
Fly Sheet
This 300 GSM suede fleece and mesh cooler has contoured mesh sides allowing airflow around the horse’s sides, perfect for warmer weather. The cooler rug features a single front surcingle fastening and low cross surcingle complete with a fillet string. It’s thermal and versatile properties make this a great rug to keep horses cool throughout Spring and Summer.
With a waterproof 600D Polyester top section and 300g mesh lower section, this rug is perfect for those showery spring and summer days by combing the benefits of a lightweight turnout with a fly rug. It has a double buckle fastening, cross surcingles, anti-rub Nylon lined shoulders and neck and is UV protective.
Sizes: 4’6 – 7’6 Colours: Navy £45.00 RRP:
Sizes: 5”9 – 7” Colours: White & Blue £69.00 RRP:
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Let’s Talk Products
Spring Clothing for Riders
Ensure your stock covers all bases from lightweight jackets to breathable jodhpurs, to keep riders cool and comfortable throughout the spring.
T
his season’s clothing incorporates stylish design with high tech materials to provide riders with products that are functional yet tailored. A stand out product from this selection is the Freedom Jodhpurs from Equetech, designed from sporty microfibre, these give excellent stretch and comfort to the rider for a range of disciplines, at a reasonable price. Competition wear from Mountain Horse will certainly turn heads with elegant designs, most notably the Posh Event Jacket with its sparkling details that are subtle enough to appeal to a wide customer base. Another impressive product from them are the Amy Breeches, partly made of
bamboo fibres, which is becoming an ever popular material due to its antibacterial and moisture wicking properties. For leisure riders, there are many eye-catching products on the market this season, and one particularly vibrant addition comes from Horses With Attitude. The Alex Foster Hooded T-Shirt comes in a range of bright colours and the beautiful print is bound to be popular with younger riders. For more conservative riders, the Ariat range boasts more muted designs, such as the Egan Jacket which combines a wind and water resistant outer with stretch microfleece to keep riders warm, whilst remaining breathable. Gilets are becoming more popular with the warmer, yet changeable weather, so stocking a variety of designs may prove worthwhile. The Harcour Havana Ladies Gilet offers a flattering yet practical design, while the Air Shell Gilet by Helite suits those looking for the added protection of an air jacket. An area of stock frequently overlooked, but is growing in popularity is reflective wear. Equisafety Limited have an extensive range of products to keep riders seen whilst out hacking, but their lightweight Aspey Jacket is predicted to be a big seller and ought to be an essential item in every rider’s wardrobe. Fully waterproof and designed with a range of useful products, this jacket retails at just under £60 and is vital for those regularly riding on roads. Style and function are important for most customers but affordability is usually the deciding factor, therefore stocking a range of products suitable for the lower and higher areas of the market will give you a good indication on your customers’ tastes and influence how you buy for the following seasons.
Ariat Europe Ltd
Ariat W’s Cambria ¼ Zip For a sporty look, both in the saddle and out, the Cambria ¼ Zip Top is made from stretch jersey and features breathable mesh at full back and side panelling making it versatile enough for riding, yet stylish enough to wear casually.
Sizes: XS-XL Colours: Flame, White, Bluebird £44.99 RRP:
Ariat Europe Ltd
Ariat W’s Caprilli Waterproof Jacket Made from a stretchy, wind and waterproof outer shell keeps the wearer dry and comfortable. The breathable jacket is ideal for working and riding in and features a removable hood that fits over a helmet, chest pocket, adjustable storm cuffs, saddle vents, back vents and zippered hand pockets, making it versatile and stylish.
Sizes: XS-XL Colours: Black £169.99 RRP:
Ariat Europe Ltd
Ariat W’s Egan Jacket Made from a smooth twill softshell outer with bonded mesh lining, the Egan is a sporty item of outerwear, which is designed to perform. The wind and water resistant outer will protect against the elements and a stretch microfleece backing retains heat, whilst remaining breathable. Features such as a contrast zipper, logo details and sporty rib inset detail at the hem make this ideal for the stylish rider.
Sizes: XS-XL Colours: Navy, Bluebird £89.99 RRP: April 2016 www.ebmonthly.co.uk
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Let’s Talk Products Ariat Europe Ltd
Caldene
Ariat W’s Olympia Acclaim Regular Rise Full Seat
Milia Mid Rise Breeches
These breeches incorporate the patented V3 technology which uses an elastic ‘V’ panel in the back of the waistband offering multi-directional stretch to accommodate riders’ varying hip angles and ensure total freedom of movement when riding. Made from Schoeller, a prestige four-way stretch nylon and cotton twill fabric, they feature a stretch Clarino full seat, faux back pocket and contrasting detail at front and back pockets.
These fashionable mid rise demin breeches are made from a 4 way stretch woven denim fabric. They feature a silicone printed knee patch for improved grip and close contact stretch cuffs for a comfortable and sleek look under boots, as well as jean style front and rear pockets.
Sizes: 22-36 regular and long Colours: Granite/Flame, Navy/Bluebird £149.99 RRP:
Sizes: 24R – 32R Colours: Denim £100.00 RRP:
Equetech
Equisafety Ltd
Freedom Jodhpurs
Air Waistcoat
Made from sporty microfibre, these stretch pull-on tights have 4-way stretch and excellent shape retention. Designed for endurance, le trec and leisure activities, they are breathable and quick drying. They also feature contoured contrast leg panels, a wide waistband with integral pocket and self fabric knee patches.
A very stylish and comfortable waistcoat, cut ergonomically fit the body and fastened by a front zip. It is fully adjustable at the back, giving freedom in what is worn underneath. The two zipped hidden pockets at the front are large enough for car keys, phone or money.
Sizes: XS - XL Colours: Black/Sky, Black/Mulberry £35.50 RRP:
Sizes: S - XXL Colours: Hi Vis Pink, Hi Vis Yellow, Hi Vis Orange £24.99 RRP:
Equisafety Ltd
Equisafety Ltd
Lightweight Aspey Jacket
Quilted Gilet
Lightweight, 100% waterproof, extremely breathable and unlined, this jacket is cut lower at the back, allowing it to fall over the saddle, and also comes with an elasticated draw-cord at the waist enabling it to be fitted to suit the wearer. It features four large vents on the back to let out heat and moisture, perfect for high impact sports such as Endurance. The jacket also offers an inside mobile phone pocket and two front faced large, hidden pockets.
This fitted gilet is comfortable to wear. The two hidden zips at the back allow for extension over the back of the saddle and the 3oz padding gives the wearer warmth without overheating. The deep storm, wind-shield collar is curved around the chin for extra comfort and comes with extra reflective piping. It also features two large, waterproof front zipped pockets.
Sizes: S - XL Colours: Hi Vis Pink, Hi Vis Yellow £59.99 RRP:
Sizes: M - XXL Colours: Hi Vis Pink, Hi Vis Yellow, Hi Vis Orange £39.99 RRP:
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Let’s Talk Products Helite
Horses with Attitude
Air Shell Gilet
Alex Foster Hooded T Shirt
The first of its kind this gilet doubles up into an air jacket as well as stylish gilet for every day riding. The airbag is simply zipped in and out. Helite’s Tekseries fabric gives enough stretch to allow for outward expansion when the air jacket inflates, and for ordinary use, the material offers flexibility and comfort. It is permitted for use in British Showjumping competitions when worn over a show jacket.
Made from 100% ringspun cotton, this lightweight hoodie is perfect for warmer weather. It has a semi-fitted, relaxed shape and funky coloured drawcords. With signature detail to arm, this hoodie features an exclusive Alex Foster print with colour match headcollar and glitter studs.
Sizes: Child Large – Adult Extra Large Colours: Blue, blue/red, black, black/blue, black/grey Child: £133 (no airbag), Adult: £160 (no airbag) RRP:
Sizes: S - XXL Colours: Neon Pink, Sapphire, Red, Purple £24.99 RRP:
Jack Murphy Clothing
Kastel Denmark
Jack Murphy CECILIA Jacket
Charlotte Collection UV Protective short sleeve polo shirt
The Cecilia is a playful take on rainwear, which features in-house designed Summertime Buckley printed lining, detachable hood, gathered detail to back waist for a flattering drape and dipped hem to reverse. It is waterproof and windproof, as well as breathable and comes with an YKK Zip and detachable hood.
With an ultra comfortable fabric blend and mesh inner sleeves, this polo keeps the wearer cool but stylish. Made from a breathable, lightweight Nylon/Spandex blend, it gives 30UPF UV protection and features a quarterzip neckline and antibacterial odour reduction technology.
Sizes: 8 - 18 Colours: Must-Have Blue, Perfect Red, Retro Dot £89.99 RRP:
Sizes: XS - XL Colours: Purple, Peach and Mint Green £49.00 RRP:
Mountain Horse
Mountain Horse
Amy Breeches
Posh Event Jacket
Trendy low waist breeches with four silver metallic zippers, partly made of bamboo fibres, antibacterial and special grip technology for a better grip in the saddle. Choice of full seat or knee grip.
Sizes: 34 - 46 Colours: Black, White & Golden bronze £119 (Knee Pads) or £129 (Full Seat) RRP:
Elegant competition jacket with sparkling details at collar, buttons, pockets and back. The stretch lining gives great freedom of movement, making this jacket stylish and functional.
Sizes: XS – XXL Colours: Black £189 RRP: April 2016 www.ebmonthly.co.uk
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Let’s Talk Products Mountain Horse
Mountain Horse
Rose Tech Top
Vienna Jacket
This functional tech top features mesh fabric insertions for extra comfort during warmer days.
This versatile quilted ladies jacket has rib fabric at sides for a stylish look when riding, as well as two roomy front pockets and a twoway front zipper
Sizes: XS – XXL Colours: White, Spring Blue & Navy £49 RRP:
Sizes: XS – XXL Colours: Navy & Golden Bronze £119 RRP:
Harcour
Mark Todd Collection
Harcour Havana Ladies Gilet
Mark Todd Bomber Jacket
This lightweight ladies gilet is both flattering and practical, providing additional warmth combined with stylish design. Features include a high collar with soft, contrast lining and stud detail, two-way front zip fastening and zipped pockets both inside and out.
Combining classic Italian design with high quality performance fabrics, this lightweight jacket is stylish enough for the high street and practical enough for wearing on the yard or between classes at competitions. The jacket features zipped pockets and two-way front zip with double stud fastening on the collar.
Sizes: XS - XXL Colours: Khaki, Fuchsia, Navy £62.60 RRP:
Sizes: XS – XL (ladies) and S – XL (mens) Colours: Navy £178.00 (ladies) and 186.99 (mens) RRP:
Mark Todd Collection
Finest Brands International
Mark Todd Second Skin
Toggi Alassio
From the new Mark Todd Italian Collection, this technical base layer is ideal for working, fitness training, riding and competing. The comfortable, four-way stretch fabric is breathable with wicking properties and is machine washable and quick drying, making it a practical top for the active equestrian.
Alassio is a beautiful sleeveless polo in cotton pique fabric and fabulous seasonal colours. The added stretch in this fabric makes Alassio very versatile, with a slimline placket that features contrast fabric for a flash of colour. Toggi embroideries in gold thread enhance the sophisticated yet sporty feel of gorgeous summer polo.
Sizes: S - L Colours: Blue, Green, Orange £49.99 RRP:
Sizes: 8 - 20 Colours: Gerbera, Peacock Green £32.50 RRP:
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Let’s Talk Products Finest Brands International
Toggi Badia Fully waterproof, lightweight and breathable, this jacket will keep customers dry and comfortable. The practical ripstop fabric has a durable water repellent finish, while a pack-away hood with elasticated adjustment and shaped peak gives extra protection. With shaped sleeves, an elasticated adjuster at the hem, a 2-way YKK zip and a handy internal mp3 player pocket, Badia provides comfort and ease of movement.
Sizes: 8 - 20 Colours: Night Blue, Shadow £95.00 RRP:
Finest Brands International
Toggi Canevo Perfect for a day at the yard, the Canevo gilet is padded throughout to keep your customers warm on chillier days. The practical ripstop fabric has a durable water repellent finish to ensure it works as hard all season long. Finished with a super soft jersey rib trim for added comfort, useful hand warmer pockets and popper fastenings at the front for ease of wear.
Sizes: 8 - 20 Colours: Amaranth £70 RRP:
contacts: HKM Sports Equipment Eu
Ariat Europe Limited +44 (0)1367 242818
www.ariat.com
+44 (0) 1952 691784
www.hkm-sports.com
B Jenkinson & Sons Ltd +44 (0)1924 454681
Jack Murphy Clothing
www.jenkinsonsequestrian.co.uk
+44 (0)1768 867590
www.jackmurphy.eu
Caldene
+44 (0)1274 711048
www.caldene.co.uk
Masta
Equisafety Limited
www.masta.co.uk
+44 (0)1274 711048
+44 (0)1516 787182
www.equisafety.com
Mountain Horse
Equetech
www.mountainhorse.se
+46 300 566222
+44 (0)1296 688966
www.equetech.com
Tack & Turnout Ltd +44 (0)1279 410300
Fieldhouse Riding Equipment
www.dinkyrugs.co.uk
+44 (0)1922 616777
Treehouse Sporting Colours
www.gfsriding.co.uk
+ 44 (0)1299 851625
Finest Brands I nternational
www.treehouseairjackets.co.uk
+44 (0)1132 707000
Westgate EFI
www.toggi.com
+44 (0)1303 872277
www.wefi.co.uk
Herbb Horse Rugs +44 (0)1243 551580
Zebra Products Ltd
www.herbb.co.uk
+44 (0)1352 763350
www.zebraproducts.co.uk
Horses with Attitude +44 (0)1274 852139
www.horseswithattitude.co.uk
Coming next month....
Finest Brands International
Toggi Orvieto Orvieto is a stylish waterproof and breathable jacket with feminine seam lines and a practical hood. A back zipped vent allows freedom of movement and an easy fit over the saddle. The textured fabric has taped seams and a durable water repellent finish that enhances the jackets performance. With zip pockets, tab adjusters at the cuffs and a zip fasten internal pocket with MP3 patch, Orvieto features a beautiful horse bit print lining that adds a stylish twist.
Sizes: 8 - 20 Colours: Night Blue, Chestnut £115.00 RRP:
In the May issue, Let’s Talk Products brings you coat care. If you want to get involved and have your product included, but haven’t yet received an invitation, please contact: letstalkproducts@ebmonthly.co.uk.
April 2016 www.ebmonthly.co.uk
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ken lyndon-dykes
People power
I am amused – or is it ‘bemused’ – when I visit a yard where there are a lot of children. Inevitably there are two or three little girls working very hard grooming their ponies. The odd boy or two, meanwhile, can be found in supervisory roles watching their mothers working strenuously looking after the young master’s pony! It’s a fact that the females of the species throw their all into stable work whilst the males – young and old – prefer to watch – play with their telephone or iPod – find somewhere to buy a hamburger or hotdog – and quite
healthy. People looking after their own horses – or working in a yard – probably don’t actually need to join a health club in order to remain trim and fit. Stable work requires a fair amount of energy and it is very much on a daily - no slacking or time-off – basis. I don’t doubt someone with an entrepreneurial mind could set up a centre where people paid to muck out, groom, clean tack, fill hay nets, sweep yards – and all the many other exhausting jobs involved in
“How wonderful to coin in the money paid by members for the privilege of undertaking all the hard work” generally play truant. When I was eventing I have to admit my then wife undertook a lot of the hard work although, defending myself somewhat, I will say that this wasn’t entirely due to laziness and skiving on my part. I was actually working long hours to earn sufficient money to keep horses, wife, the farm - and everything else – fully operational. ‘Going to the gym’ or running or cycling are all popular activities in the name of keeping fit and
equine management. No doubt sophisticated ways of measuring their work output and fitness levels could be found and, to make the enterprise more authentic, certificates would be awarded on a progressive basis. Of course, a lot of would-be new entrants to the scheme won’t have any of the skills needed to perform the tasks satisfactorily – and teaching them would be another way of deriving an income. It would be necessary to adhere to health and safety
“People looking after their own horses – or working in a yard – probably don’t actually need to join a health club”
regulations and, for a small fee, one work session would be preceded by a talk about these! Surely someone with Richard Branson’s ability to grow a business might extend into other workplaces that demand the use of similar energy levels? Marketing smart uniform gear to the punters who work on the yard – selling ‘healthy eating’ lunches and snacks. It could all become the in-thing with people queuing up to become members of this very exclusive – and very expensive - club! Just in case – I am joking - but it really does make one think! How wonderful to coin in the money paid by members for the privilege of undertaking all the hard work. Before I have the stable workers’/grooms’ unions after me for jeopardising their jobs, I repeat, this is a joke. But it does make me wonder if there aren’t ways we could utilise the energy put into rowing machines, exercise bikes, treadmills – and so on? ‘No, we haven’t bothered with solar panels, we generate our electricity with our exercise programmes……’ sort of thing! Weights and measures may not be suitable exercise to produce the results but surely there is
KEN LYNDON-DYKES ❚ Ex-international level three-day-event rider. ❚ Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, ❚ Owns and runs SaddleWorld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes. ❚ He is also well-known as an inspirational and interesting lecturer/speaker. a way of utilising running to generate usable energy? It sounds incredibly far-fetched doesn’t it? But finding ways of producing energy more sustainably is a serious matter because the world’s needs are expanding - and so far don’t have the answers! Oil prices may be at their lowest for a very long time but this won’t continue.
The females of the species throw their all into stable work Running is a popular activity in the name of keeping fit and healthy
56 Equestrian April 2016 Business www.ebmonthly.co.uk
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W F Young, Inc Saracen Horse Feeds +001 413 526 9999 + 44 (0)1622 718 487 www.absorbine.co.uk www.saracen-horse-feeds.co.uk Wahl Seaquim +44 (0)1227 740555 +353 (0)8623 64609 www.wahl.co.uk www.seaquimequine.net Westgate EFI Ltd Science Supplements +44 (0)1303 872277 +44 (0)8456 800606
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April 2016 www.ebmonthly.co.uk
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interview
C
5 minutes with...
Ian Sear
Event Director at The Pet Show, which is actively looking to develop its equestrian activity.
H
uddle Events Organises the UK’s Largest Indoor and Outdoor Family Pet event, The Pet Show. Though the company is based in Cheshire, The Pet Show is held annually at Stoneleigh Park in Warwickshire. This year the event takes place on July 23 and 24 at a phenomenal venue which is already famed for equestrianism. Stoneleigh Park is home to some of the most important organisations in the equestrian industry and hosts a number of equine events including Your Horse Live.
What is your role? As one of the Event Directors here at Huddle Events my role covers all elements of the show, including booking talent, show content, sponsorship, and marketing amongst other things. The varied nature of the role is what I enjoy the most, each day is different and having amassed a number of different skills through a combination of education and work it allows me to take on most tasks.
What advice would you give to your younger self? If I was to advise my younger self on what to pursue in terms of helping to develop a career I think that would be my main message, get involved in as many different things as you can! The more you do, the more skills you acquire, the more career doors open.
What new innovations have you brought to the company? The industry we work in is very fast paced with new innovations almost on a daily basis. We try and keep up with those changes and push the company forward in line with new trends and where possible initiate new trends. For example, we have added a brand new event to our portfolio this year and there are more in the pipeline.
What business innovations have caught your eye recently? There have been some interesting
Staff at la st year’s pe t show innovations in the equestrian industry in the last twelve months reaching as far as alternative energy supply for stable lighting.
How do you feel the equestrian industry can impact on your industry? Although we are a multi pet show and there are many superb equestrian events throughout the year we always try to provide our visitors with great equine content. For example, this year Former Olympic Team Rider Beverley Brightman will be performing Dressage to Music and we will be supporting a charity to try and find homes for some ponies in their care amongst other things. It is an area of the show that we are actively looking develop and grow, as a result support from the industry is key. We are currently looking to develop new partnerships with companies and charities in this sector.
What do you think is the secret to your company’s success? The Pet Show continually strives to offer more and more value to their visitors and that in turn provides value to their commercial partners. That is the key to the success of the event, keep the people coming back for a great day out which by proxy keeps exhibitors and sponsors happy.
Dressage to music event
What are you most proud of about your company? I think that is what makes the
team most proud, being able to see 10s of thousands of people enjoying themselves at an event that we have organised from start to finish. If in 10 year’s time we are still able to have that feeling we know that we have had the continued support of the industry so we are doing a good job for them too. As a group we are very passionate about The Pet Show as we are all avid pet owners ourselves. In particular, the equestrian elements as myself and the Operations Director are both horse riders in our spare time. This helps us to deliver interesting and exciting attractions as we book the same kind of things that we would like to see. We know what the equestrian community wants as we are part of that community.
What do you do in your spare time? That passion for pets and animals in general extents to all areas of my life and not just to work. Even the majority of holidays are chosen based on safari, trekking or what wildlife you can go and see.
When you were a child, what did you want to be when you grew up? From an early age I wanted to be a vet so that enthusiasm has always been there and whilst I didn’t quite make it to medicine I hope that lifelong interest comes through when people visit The Pet Show.
58 Equestrian August April 2016 2015 www.ebmonthly.co.uk Business
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A A K T W E
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April 2016 www.ebmonthly.co.uk
Equestrian 59 Business
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April 2016 www.ebmonthly.co.uk
Equestrian 52 Business
13/04/2015 11:33 31/03/2016 16:32