P R E SKIT S
Mode City & Interfilière Paris 8.9.10 july 2017
#TOMORROW THE INNOVATIVE EXCHANGE AND EXPERIMENTAL WAY DESIGNERS OF THE YEAR
Rocle by Isabella Raffaela d’Angelo Mode City Focus
EXPERTISE IN SWIMWEAR CORSETRY In france and abroad
Interfilière Paris Focus
PRINTS ON PARADE CREATIVE LABELS Exclusive interview
MARKET STUDY
SWIMWEAR 2016 SWIMWEAR KEY FIGURES
Content.
3. 5. 6. 9. 10. 17. 18. 21.
Introduction
Swimwear key figures
Finished Product Trends S/S 2018 Fabric Trends F/W 2018-19
22. 29.
Designers of the Year
30. 41.
Printing
42. 45.
Tomorrow
46. 53.
Colombia 2017
54. 59.
Expertise in Swimwear Corsetry in France and abroad
60. 63.
Raffaela d’Angelo / Mode City Rocle by Isabella / Interfilière Paris Prints on parade The innovative exchange and experimental way Swimsuits in the spotlight
Exposed
A new alternative approach
64. 69
Creative labels
70. 75.
Sportiv’
76. 79.
Adinea Reay interview Creativity is contagious! Pass it on Healthy is the new sexy!
Trade shows
Mode City & Interfilière Paris
80. 87. News from exhibitors! Mode City &Interfilière
Calarena
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Introduction. MODE CITY & INTERFILIÈRE PARIS, POWERFUL BUSINESS ACCELERATORS For the newest editions of the Mode City and Interfilière Paris July trade shows, Eurovet, the world’s leader for bodyfashion events and networks (lingerie, beachwear, and activewear), is delighted to present new forward-thinking services. These initiatives help visitors, brands, distribution channels, and industry weavers to develop their business and image throughout the year. EUROVET, GUIDED BY ITS VALUES OF SHARING AND CONVIVIALITY, SEEKS TO CREATE NEW EXPERIENCES FOR VISITORS AND, AT THE SAME TIME, HELPS EXHIBITORS ENTER NEW MARKETS. Attuned to the latest challenges industry professionals face, Eurovet has expanded its teams with new visionary fashion talents. Vanessa Causse, who also collaborates with Li Edelkoort’s Trend Union agency, brings fresh energy to the trade shows thanks to her fashion and design expertise. Buyer Matthieu Pinet, founder of The Shape of the Season website, returns with his experienced eye and new perspectives for the second session of the Exposed space. Exposed, in the heart of Mode City, rounds out the trade show offer with a cutting-edge, international selection. Expert style and new ideas are the key themes for this refined choice of consumer products. Exposed is also dedicated to inspiring trade show visitors throughout the year with its Discovery Shop at exposedparis.com.
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DISCOVER NEW PROJECTS RICH IN INNOVATIVE CONTENT!
A FIRST-TIME, SELECT INVITATION TO THE PUBLIC
Welcome to the Media Room, the next generation of the Press Club based on the concept of sharing key industry information and content. The Media Room hosts personalities with inspiring stories for all types of media to use when talking about the future and illustrating the market’s inevitable evolution.
Since women make fashion move, when we talk about lingerie, swimwear, and activewear, we talk first about women and their changing roles in society. So women consumers have their rightful place in the trade show. With this initiative, Eurovet shares the behind-the-scenes stories on the industry’s biggest brands and star designers. Two exceptional event are opened to the public:
Tomorrow! The Innovative Exchange and Experimental Way, is an original new area to spark collaborations. Tomorrow!’s experimental outlook focuses on textile and manufacturing breakthroughs and puts industry start-ups and innovations in touch with brands.
Ò On Saturday at 7:30 pm, «Rock My Swim», the first ever multi-brands fashion show, welcomes press, influencers, and special guests from the public. The event will be broadcast live on social networks.
The Sportiv’ zone is back in a second edition to celebrate modern, active women who have high expectations for their activewear and accessories choices. Lingerie and swimwear both take ideas from the sport world with its top performance products, stylish cuts, and ultra-comfortable fabrics. The Sportiv’ workshop program enhances the trade show experience with overviews on the latest retail and merchandising solutions for better sales to consumers.
Ò On Sunday afternoon, a group of active women is invited to discover the trade show’s Sportiv’ space and a unique experience including a giant yoga class, sport demonstrations and a fashion show.
The Trend & Selection space gives buyers three complementary tools to better understand their role and improve buying for and selling in physical and virtual boutiques. Eurovet’s expert eye, The Selection, features the trade show’s most promising collections, both in design and quality. Trends information analyzes society’s aspirations with material from designers, stylists, illustrators, and other professionals. A presentation of summer 2018 trends inspires and informs visitors. And finally, the Retail Academy gives retailers step-by-step advice on optimizing the consumer experience in their boutiques.
For three days, the entire international community of lingerie, beachwear, and activewear professionals comes together in Paris to create, innovate, and share. This unique event gives them an opportunity to discover the market’s most comprehensive offer.
Eurovet wishes you a wonderful visit and hopes you’ll enjoy this new trade show experience!
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5th Position
5
Arabella London
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KEYSWIMWEAR FIGURES 2016 The swimsuit remains a pleasure purchase, made while thinking about good times to come. Above all, it’s associated with summer, sunshine, and lazing around, which ties it to a particular season weather.
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KEY FIGURES
SWIMWEAR 2016
THE TWO SUMMER MONTHS ARE STILL THE MOST IMPORTANT TIME FOR SWIMWEAR SALES
Suro
QUALITY OVER QUANTITY
Ò July was slightly stronger than its average over the past five years (25.5% volume of purchases in 2016).
The number of purchased pieces declined even more (approximately 15%) than the drop in overall sales. The mid- to upscale market segment remains the most dynamic. Of note: the cut and look of a swimsuit are more important than the price and the fabric:
57% of French women say that a swimsuit’s fit
and flattery are very important and
96% say that comfort is a priority.** Moreover, strong growth in the purchase of
Ò August followed closely behind (16.6%). Ò April marked the start of the summer season (11.2%), while september, meant back-to-
school (10.7%).
Ò Rainy, gloomy weather in June 2016 did little to stimulate swimwear purchases that month (8.4% of the volume of sales for 2016).
one-
piece swimsuits over the past few seasons (more
than 4 million pieces sold on average per year) is in line with the quality over quantity trend. This ultimate fashion purchase primarily involves a mid- to upscale range product.
Ò Also noteworthy was a rise in sales in November and December (12% of 2016 purchases compared to 6% on average for the past five years), which was linked to the growth of sun and spa destinations in winter.*
*IFM for Mode City International Salon de la Lingerie et du Swimwear **IPSOS Study for the Mode City Salon International de la Lingerie et du Swimwear and Interfilière
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FINISHED PRODUCT S/S 2018
Mymarini
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#WILD ARTISTIC DESIRES
#SHINE AND METALLICS
#MINIMAL BUT PROVEN VALUE
#CREATIVE & INVENTIVE
4 MAJOR TRENDS ABOUT DETAILS AND CREATIVITY Details make lingerie exceptional. Swimwear takes shape with curves and ornamentation. For collections with savoir-faire and fashion.
See all the trends at the Trend & Selection space BE CREATIVE BE LUMINOUS BE DESIGN BE UNIQUE
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TRENDS
Artistic finishing touches
be creative
_____________________________ Summer 2018 awakens our creativity with in-depth, widely diverse proposals. The products are designed down to the smallest detail with creative finishings and trims. In an instable social context and uncertain economic period, creativity is a reference for the market and proof of humans’ vast resources and promise. The collections are exceptional and the details express the attention given to design. Summer 2018 promises lingerie products that are feminine, innovative, and as surprising as the new generation of aware, modern female icons. Brands use details and savoir-faire to put their own signature on quality products. Swimwear and beachwear reflect this major trend with iconic products that combine precious fashion details with eyecatching customisation. Cut-outs and pleats showcase curves to reveal and celebrate femininity.
Mey
Elise Anderegg
#3D printing #embroidery highlights figures #new femininity #mix of materials #focus on curves #close-fitting cuts #hemstitched, pleated, designed
Thaikila
Wacoal
Iconique By Vacanze Italiane
Aubade
Larissa Minatto
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FINISHED PRODUCT
S/S 2018
Luminous & metallic finishings
be luminous
_____________________________
Luna Splendida
Collections sparkle with metallic accents, sequins, and shine to attract the eye but also celebrate life. Object design has opened the door to coppery, golden, chrome, and silvery colours that bring a pleasing festive, uplifting feeling to stellar collections. Like a diamond, lingerie sparkles with accessories that create luxurious, couture pieces. Beachwear presents warm metallics and shine everywhere.
Gottex
#couture inspiration #metallic warmth #contrasting materials #matte and shiny #flamboyant femininity #embroidery #evening lingerie #couture #under-outer #ornamentation #coatings #contrasting materials #iconic silhouettes
Moeva
Ocean Couture
Harlow & Fox
Lise Charmel
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TRENDS
Minimal finishings
be design
_____________________________ Lightness and soft lines are still priorities for beachwear and lingerie products designed to flatter figures and reinvent comfort with new symmetric and asymmetric cut-outs. The use of neutral colours balanced with pastels shows an increasingly sophisticated evolution of casual codes. #colour combinations for graphic effects #symmetric and asymmetric shapes #contrasting lines #mix & match techniques
Biliblond
La Dea
iodus
Paula Beachwear
Miradonna
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FINISHED PRODUCT
S/S 2018
Collect and combine trims & finishings
be unique
_____________________________ Women follow their hunting instincts to pick out bespoke products. ÂŤExceptionalÂť is the key word for these avant-garde collections. All the codes are challenged and only feminine creativity is respected. #avant-garde #committed #creative #unique #contrasting materials #close-fitting cuts #eclecticism
Mar Dali Salt Sun & Bikinis
Noblesse Oblige
Seaster Waterwear
Fleur Of England
Watercult
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TRENDS
Focus on two summer beachwear trends
METALLIC SHINE AND BOLD SHOULDERS
A conversation with
Sophie Malagola
Sophie Malagola, a lingerie, beachwear, and homewear designer, works with numerous lingerie, swimwear, and ready-to-wear brands, bringing them her expertise in style, trends, and materials, and designing their collections. She recently signed several capsule collections for La Redoute. She’s a trend-savvy perfectionist and her style reflects a subtle mix of humour, modernity, and ultra-sensuality.
A conversation with
Xavier Chaumette
fashion historian, author of «Le Costume Tailleur».
‘It’s really the variety of new materials that allows so much creativity’
‘Clothes are designed starting with the shoulders’ Yves Saint-Laurent
«Fashion has never been so pluralistic. Lingerie and beachwear are two worlds that are increasingly close to ready-to-wear. Both are influenced by couture, design, the street scene, art, and other sources. Lingerie and beachwear are pleasure buys that reflect what trends female consumers notice, their tastes (with all the intimacy tied to these kinds of products), and what they want to show or hide. What has changed is these wardrobes’ place in daily life. The inner-as-outer wear style is not new. Yves Saint Laurent is considered as a pioneer in showing lingerie and exposing the body, all with sensuality. Today’s female consumer has fun and is introduces another way to wear swimwear and lingerie, as seen in the return of bodysuits and bra tops. But it’s really the variety of new materials that allows so much creativity. Technical progress makes it possible to present products that are comfortable and appealing (that’s no longer a choice, it’s an obligation). Metallic effects, Lurex, and lacquered finishes are all great examples! Finally, I think the trend of showing off shoulders is related to several influences: some very spectacular pieces from designers at the last shows; higher waists that call attention to the upper body; and, of course, sport with all its codes such as cut-away armholes, racerbacks, and asymmetric necklines. The new lingerie and beachwear pieces present silhouettes with a healthy feeling that’s in line with a desire for a body that’s vigorous, sexy, and natural».
«In every era, shoulders have played an important role in costume and fashion. By turns hidden, showcased, exposed, dropped, and tattooed, shoulders have always been at the centre of garment construction. They’ve also been a reflection of different periods and of women’s morphologies: the Renaissance admired narrow shoulders; the 19th century exaggerated them with gigot sleeves; the Second Empire exposed them at night. But it was Paul Poiret who, beginning in 1903, offered a new vision with shoulders as the anchor of a silhouette that freed up the waist. We can’t forget the broad shoulders of the 1940s with tightly belted waists, or the very structured shoulders of the 1980’s «wonder executive women». We can say that fashion today pays homage to sporty, sensual women and it’s completely natural that the shoulder is in the spotlight and is still the key to summer beauty».
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FINISHED PRODUCT
S/S 2018
Melissa Odabash
METALLIC SHINE
Calarena
Maryan Mehlhorn
The metallics so favoured by Tom Dixon have inspired glowing beachwear collections that pay homage to femininity and are summer’s success story! Gold, silver, copper, and bronze add a precious feeling and luminosity to the pieces. The lingerie, beachwear, and activewear market is clearly turning to a new creative approach where design is a source of inspiration and the impetus for a market more connected to people with products that are almost bespoke!
Feba
BOLD SHOULDERS, THE KEY TO SUMMER BEAUTY!
Summer 2018 symbolises an openness to modernity and a market ready to change. Designers expose the beauty of the body’s shape by focusing on shoulders, which have become the beauty focus for the season. Designs flatter the shoulders with skilful draping or asymmetric cut-outs. And all eyes are seduced by shoulders that confirm a winning fashion statement that looks to the future! Suro
Vanity Fair
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TRENDS
FABRIC TRENDS A/W 2018-19 A CHANGING MARKET
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FABRIC TRENDS
A/W 2018-19
A «NO-NO» HERE, BUT A SUCCESS ELSEWHERE
REVIVAL
we’re talking about green, a colour we never expected to see in the collections, since it seems so incompatible with the mood and feel of lingerie. Except that Asia loves green. And it would be silly not to take on board the preferences of this sprawling market. From khaki to bronze, bluish green to menthol, the whole palette is there to be enjoyed.
the 70s are back with a vengeance with a faux-vulgar style that makes an impact through colour. Turquoise, orange, terracotta, yellow and deep red combine for an effect that’s somewhere between chic and shock. Gucci fantasy becomes an unexpected reality, where colour combinations break all the rules.
DECORATION LEFT, RIGHT AND CENTRE
IT’S NOT ABOUT WHAT’S «THE FASHION» ANY MORE. IT’S NOT ABOUT «THOSE TRENDS» THAT DOMINATE THE SEASON. NOWADAYS, THERE IS A MULTITUDE OF MARKETS, AND EACH HAS ITS OWN DIRECTION - ITS OWN THEMES, INFLUENCES, AND COLOUR CODES. There’s the very influential streetwear market, which has set itself apart through its preference for cotton and natural materials. Then there’s the loungewear market, with its increasing penchant for ethnic styles. And the athleisure market is stronger than ever, heavily influenced by sport. It’s just lingerie in its most traditional form that seems to be facing a crisis of identity. «There is a kind of uncertainty. Women no longer seem to know what to go with» says Jos Berry, Director of the Concepts Paris firm.
no doubt, this year’s collections pack some punch. Whether it be ribbons, lace, embroidery, or something more, everything is decorated - it’s hard to know what to focus on. But the season is making the most of it, taking on a new lease of life.
600 MILLION USERS PER MONTH, AND ME AND ME AND ME
the world has changed, and the lingerie market has had something of a wake-up call. The dictates of fashion are no longer imposed by designers or prestigious brands. Roles have reversed! Enter the internet and the mighty Instagram which has recruited the female sex (65% of users are women).
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TRUE TO LIFE... AND NATURE
synthetics are in decline, despite their proven performance. Instead we’re seeing a rise in natural fabrics, led by cotton, with cellulose fibres entering the race, and evolving at an impressive speed. Also in the mix are modal, Tencel, rayon, acetate, and silk for the high-end.
TRENDS
DISCOVER THE PRESTIGIOUS GUESTS FROM THE INTERFLIÈRE PARIS GENERAL FORUM
#lesyeuxlesyeux
Iris Fabre
ESMOD _____________________________
WHAT ARE YOUR INSPIRATIONS, AND WHO ARE YOUR ICONS? WHICH FABRICS ARE USED MOST BY YOUR BRAND LES YEUX? WHY ALL THE DIFFERENT SHADES OF WHITE IN YOUR COLLECTION?
THE ART OF BLENDING
During my training, I was able to clarify what it is I like about fashion. What I love is to tell and adapt the stories that unfold around us (a culture, a movement, an idea...), and to make them into something tangible. As well as my attraction to the fields of art and aesthetics, I am passionate about human sciences (sociology, psychology, philosophy, etc.), and especially the phenomena of society, which have proved to be my main source of inspiration. As for the style of the brand, the pieces I offer are primarily from the world of casual fashion and streetwear, with ready-towear fabrics, even for lingerie. Natural materials dominate (jersey, denim, etc.), but are enhanced by more technical and contemporary fabrics, such as translucent PVC in this collection, and a second skin-like mesh for lingerie. I decided to work with shades of grey to give a soft and airy look to the designs. I also consider these colours unisex, which was important to me, because I didn’t want a «girly» look, even for a lingerie collection. Les Yeux is aimed at women seeking to achieve a wardrobe of original and attractive clothing, without compromising on comfort, a key priority for them. They live in urban environments and are keen to distance themselves from the sexualisation of women so often seen in the world of fashion and lingerie, instead preferring neutrality - sometimes bordering on unisex.
Forum Interfilière Paris & Momenti di Passione. Trends Beyond Seasons with special guest, Ellen Haeser.
A prestigious guest: Ellen Haeser, Dutch designer She will exhibit her giant collages and print designs, a key element in the forum.
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FABRIC TRENDS
A/W 2018-19
#caerien
#la_vie_de_la_lingerie
Carmen Matefi
Anastasia Aleksova
ESMOD _____________________________
LA VIE DE LA LINGERIE _____________________________
WHAT IS YOUR CREATIVE IDENTITY, WHERE DOES YOUR PERSONAL STYLE COME FROM? PRINTS ARE AT THE HEART OF OUR INTERFILIÈRE PARIS TRADE SHOW THIS YEAR, WHY ARE THEY IMPORTANT TO YOU? HOW ARE THEY LUXURY?
WHERE DO YOU GET YOUR STYLE? WHAT ARE YOUR INFLUENCES?
First of all, it is a great honour for me to expose my work on Interfilière Paris. For my board in the Phantom theme the main inspiration was «The Burning Times» a period in the late Middle Ages when the women were persecute fiercely for witchcraft throughout Europe. I created the bra shapes that release the female body from rigid forms and that it has all the hot requirements: comfort and beauty. I was also influenced by powerful, beautiful, and mysterious paintings and prints by Francisco Goya. «Woman is goddess and witch for Goya, sinner and saint, lover and procurer, mysterious and enigmatic». I created no wire, non padded bras that can work also for bigger cups sizes. The form of the bras I borrowed from the lines of arches of cathedrals they have the shape, lightness and strong foundation which I needed. I mixed the past and the future - from one side I have new technologies and light but powerful microfiber, feel is suitable for raw cut garments, and from the other side I have the beautifull lace made using Leavers loom. Geometric lace pattern embellished with a shiny blue print reminds me of the spider web, and at the same time resembles the structure and light of stained glass windows of chapel. Fine French tulle gives the collection an effect of fog and mystery. Accessory - the triangle made of stained glass symbolizes mystical light and femininity. Design, innovation, and comfort: what shapes, fabrics and solutions do you envisage for the bra of the future? I think the future bra will be made from innovative light but powerful materials which will simultaneously support the breast without changing its natural contours. Bra will be comfortable like a second skin. I believe that some resemblance of a wire in the bra will be preserved especially for bigger sizes but will be made from some innovative material without damaging the breast tissue. I think knitted bra with varying net has also a big future. And, probably 3D printing will be playing at least some role in the production of the bra.
I’m very thankful for this amazing opportunity, to present my collection in Interfiliere! Before I studied fashion I painted and I danced classical and jazz ballet. This collection is a fusion of painting, music and literature. The theme is: What if I fly. The collection is about a woman inner feelings, how she deals with anxiety, daily life stress but keeps her dreams always in her heart. My customized lingerie is created for modern woman in order to feel always precious and unique. Her lingerie are about her hidden dreams what she is keeping inside. When you are dreaming, you don’t feel anything, therefore my fabrics are always the finest silk and soft lace. It is a luxury because I used only 100% silk and the finest lace. I won a competition and I worked together with Lesage Atelier (Chanel’s group) and I made handmade embroidery. I’m very often inspired by art deco/ and art nouveau, so this time my embroidery motif was also based on art deco glass window motif what I developed… So that is my first impressions to answer for your question. As I designer I have a lot of thoughts, emotions and feelings about my collection and my brand…
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#SWIMWEAR CATEGORY
RAFFAELA D’ANGELO DESIGNER OF THE YEAR
On 8, 9 and 10 July 2017, Mode City, a leading global event in the swimwear and summer lingerie market, will unveil up-and-coming trends in Pavillon 1 of the Paris Expo at Porte de Versailles. Over the course of the show, Mode City will announce its designer of the year, in partnership with Paris Capitale De La Création. This year, the trade show is honoured to present the prize to an Italian swimwear and beachwear brand that is a regular fixture at Milan Fashion Week: RAFFAELA D’ANGELO.
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Raffaela D’Angelo
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DESIGNER OF THE YEAR - MODE CITY
A HIGH-END BRAND MADE ENTIRELY IN ITALY
Created by Raffaela D’Angelo in 2004, in a small workshop in the north of Milan, the products of this eponymous swimwear and beachwear brand are entirely made in Italy. It is the fruit of expertise acquired over more than twenty years’ experience in prestigious Italian, French and Israeli fashion houses. Since 2009, production and distribution have been managed by the Valery Group, and the brand is now sold in more than 350 outlets throughout the world, with the bulk of its sales made in Italy, Russia, Benelux, France and Germany. Greece, Switzerland and the United States are its main ‘Women developing markets. Today, Raffaela D’Angelo and her team create the collections in a Milan design studio, blending innovation and tradition for clothing that makes an impact.
SICILIAN INSPIRATION FOR SUMMER 2018 Inspiration for the Raffaela d’Angelo summer 2018 collection comes from Sicilian architecture, with its rich ornamentation and multi-coloured decorations. Prints are reminiscent of marquetry and mosaics from the past, and the designer skilfully experiments with details and accessories by adding jewellery and charms. When it comes to colour, the range is a bit like a postcard, with citrus colours, cactus pear green and deep sea blue. Pink, orange, sea-green and light blue will also be featured, reflecting the changing light from dawn to sunset. The brand’s iconic and recurring «White» theme promises wonderful surprises and contrasts, with the addition of black lace who wear for the upcoming collection.
Raffaela d’Angelo enjoy being courted and loved. They are very feminine, and like their clothing to reflect their personality’
The embroidery, lace and prints are all inspired by the history of her country. Through her designs, Raffaela d’Angelo wants to make an emotional impact by combining innovation and tradition. Every season, the designer draws her inspiration from Italian arts and crafts, and sketches her exclusive embroideries and prints herself. The search for beautiful materials is key, and sees her join forces with her main Italian suppliers: Ratti, Jersey Lomellina, Mantero, Junior SRL by Adele Zibetti and EuroJersey.
Raffaela D’Angelo
For Raffaela d’Angelo, Italy is much more than a production location; it’s also an important asset and a valuable resource that feeds into each item of the collection.
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RAFFAELA D’ANGELO
SWIMWEAR CATEGORY 2017
AN INTERVIEW WITH THE DESIGNER
You have been named MODE CITY’s designer of the year for 2017, what does this mean to you?
I am delighted to be receiving such a prestigious award. I have given my life to creativity, and recognition like this makes me even more enthusiastic about my work and my future projects.
Can you describe the creative process behind your collections: prints, inserts, embellishments, etc.?
I have a small team that works with me in Milan, in the workshop, my little creative studio. We work together on designs according to the way I want to express my sources of inspiration. The design studio is constantly buzzing - I am inspired by so much in life that I find sources of inspiration all around me. I draw all my own prints and embroideries, and I sketch the designs of models in the collection. Everything is done using traditional methods, before entering into the industrial phase with Valery.
How would you describe the Raffaela d’Angelo brand?
Raffaela D’Angelo is a contemporary swimwear brand. It blends romanticism, originality and elegance with a sense of excitement. Its exclusive lace and print designs are a feature of my collections.
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Can you sum up your brand in 3 words? Tradition, Innovation, and Femininity.
The tradition is reflected in our love of old embroideries; innovation refers to the advanced techniques used to create embroideries, and femininity is about our passion for women in all their forms of beauty.
You show your designs at Milan Fashion Week in Italy, what does this mean to you?
The brand is a fixture of the catwalks of Italian Fashion Week because I want to draw women’s attention to the importance of the swimsuit in the world of fashion. I would like the swimsuit to become more highly regarded in the industry. It should be viewed as a flagship piece, a state of mind, and not just an accessory. Federica Pellegrini, the famous freestyle swimmer and winner of multiple world championship medals, is taking part in the show, to help encourage a deeper connection between women and water. I love this image of the strong, determined woman who achieves her dream through hard work.
What can we wish for you in years to come?
You can wish me continued success as a creative woman!
#BEACHWEAR CATEGORY
ROCLE BY ISABELLA DESIGNER OF THE YEAR INTERFILIÈRE PARIS
Interfilière Paris pays tribute to the french company Rocle by Isabella designer of the year 2017, beachwear category» as part of Paris Capitale de la Création.
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Rocle by Isabella
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DESIGNER OF THE YEAR - INTERFILIÈRE PARIS
Year Takeover of the company Roule by Cotton/Creation of Rocle by Isabella
20 07 Year
20 10
First design with Aubade: «la dame de flandres»
Year
ROCLE BY ISABELLA IN A FEW KEY DATES
The «Tour Eiffel» design with Aubade…: Emblem
20 12 Year
20 14
Printing of a placed pattern for Van de Velde, Marie-Jo/technical development of engraving
Year Creation of a printed and jacquard swimsuit line
20 16 Year
10
years
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20 17
Ten years of Rocle by Isabella!
ROCLE BY ISABELLA
BEACHWEAR CATEGORY 2017
Taken over in 2007 by a team of two passionate women Emmanuelle Bonnetin, then export manager, and Isabelle Rivier, stylist, the company has completely devoted itself to the lingerie market, creating new and exciting prints. Rocle by Isabella entered the swimwear market in 2015 at the request of their Lingerie customers. With their prints excelling in lingerie, the same could be expected on the swimwear market. Success was immediate. From that point on, specialist Swimwear brands now specifically turn to them.
explain Emmanuelle Bonnetin & Isabelle Rivier, from Rocle by Isabella
It is also a story of women: A team of four women at the start and seven women today, who work with prestigious customers such as Aubade, Van de Velde, Dim, Lise Charmel Group, Empreinte, Anita and many more.
100% «MADE IN FRANCE», ROCLE BY ISABELLA IS A PRINTING SPECIALIST BASED IN LYON 29
10
years
creativity
services elegance
finesse modernity
qualitystandards
This year at Interfilière Paris, Rocle by Isabella is celebrating its 10th anniversary, and is launching its first collection of bi-stretch warp and weft fabrics with LYCRA® fibre for swimwear and lingerie, as well as its prints & jacquards for swimwear! Rocle by Isabella
‘«Prints contrast with plain colours, in order to tell a story (…) Brands have understood the importance of having a graphic identity that tells a story through their products’
Profile Sport by Gottex
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Special file
PRINTING PRINTS ON PARADE An artistic expression now prospering on beachwear, printing truly is an applied art. But it’s also a technique. A technique that is rapidly evolving, incorporating various processes. A technique that inspires creativity and is expanding the realm of possibilities. A technique that is permeating the lingerie, loungewear and activewear market.
INTERFILIĂˆRE PARIS FILE 31
INTERFILIÈRE PARIS FOCUS
A BRIEF HISTORY The year 2000 marked a turning point for the printing market. It seemed only a matter of time until traditional European printing expertise would fall at the stumbling blocks of galloping globalisation. «The open border policies that have transformed the textile world have not spared the printing market. From 1998 onwards, many pivotal customers went to print in Asia. For many companies, the arrival of digital printing, just a few years later, was the final blow, since this technique allows printing without cylinders» explains Marie-Pierre Dumaine, CEO of Valtex, one of the last two remaining cylinder engravers in France. There were more than 25 in the industry just 20 years ago! With an inkjet process (similar to the paper printers in our offices), digital printing has revolutionised the printing world (see insert 1). It has considerable benefits: an unlimited number of colours (unmatched in rotary printing, which is limited to 12 colours), the possibility of application on all substrates, great industrial versatility (from 2 metre samples to small series all the way to large series), excellent design resolution with a quasiphotographic print, no issue of pattern repeats (since the printing is done without a cylinder). The only drawback is the slow print. The arrival of a new generation of faster machines (Konica) has already significantly improved the efficiency of digital inkjet printing. Other printing machines, such as Jotta’s new Monna Lisa, can now print 80 metres per hour (vs. 72 before). «As good as it is, digital printing will never match traditional printing «deep down», since it uses the drawing in its raw state. There is no engraver reproducing the design, there isn’t that unique, exceptional mark», adds Emmanuelle Bonnetin, CEO of Rocle By Isabella. Digital printing has enabled a substantial leap to be made in terms of cost-effectiveness and colour variants. In particular, it has allowed printed materials to move into new markets. For some, however, digital printing remains a modern technique of ‘substitution’ where the most important thing is lacking: texture. It doesn’t allow the print to penetrate the fabric. The print remains on top. The reverse makes no impact. Whereas a traditional print, thanks to the work of the engraver on the cylinder, offers a depth, a finesse in the detail, which is surely what makes it so magic
Rocle by Isabella
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PRINTING Prints on Parade
USE WITHOUT MODERATION In the past few seasons, the print has become much more than a fun summer trend, explosive, cheerful and bright. It offers freedom of expression. Freedom in its style and choices, as well as its themes: romantic or playful, exciting or emotional, understated or bold, the print is a wonderful way to illuminate swimwear and beachwear collections. Today stylists like to interpret it, and strive to make an impact by playing with style codes, combinations, and nuances. «Banana Moon has appropriated the 70s trend by combining its legendary design codes with its own Californian style. It’s all about vibrant colours, floral prints, tie dye, stripes and denim. Prints are put together like a patchwork», explains Justine Flachaire, Brand Director. The large tropical flowers of the summer now take on a retro feel. The ethnicstyle geometric patterns combine and contrast with monochrome flowers and palm leaves in black and white. In a market as demanding as lingerie, the print has nevertheless managed to make itself indispensable. Either as a main feature - on a bra for example, where it completely takes over the piece, or accompanied by an embroidery or a lace. In the latter case, the print should blend in with delicacy and finesse. But the print has more than one trick up its sleeve. «In some cases, prints can help give a new lease of life to a line initially developed in plain fabric, that’s already doing well. When they’re reinterpreted in prints, the pieces are nothing like the originals. And yet they’re the same pattern», explains Emmanuelle Bonnetin. Some of Rocle By Isabella’s customers (brands) have fully un-
derstood the value of this choice: they can recreate a collection without having to re-invest in development and fitting costs, processes that also take time. Prints are versatile, and the result can be both playful and chic, featuring effects made possible by specific techniques and inks: glazed, glittered, laminated, embossed. Patterns can then play with textured effects, opaque and transparent, shiny and matt. These multiple variations mean there are plenty of opportunities for prints to find their way in today’s nightwear and loungewear market. It’s a market in high demand and some parties have already established their position. «There aren’t many specialised creative studios in our nightwear and loungewear market. Many designs need to be reworked in-house, to better adapt to the market, and above all to better respond to the demands of our customers. The most important thing is not necessarily the design itself, but the combination of the pattern, its dimensions, its repeat, the colours with the chosen printing technique and the item to print», explains Bertold Bischof, from Rueff Textil. Established in 1962, the Austrian company prints more than 3 million metres per year on a variety of knitted fabrics and elasticated jerseys in its Zwischenwasser factory, mainly for the day and night lingerie market and loungewear.
Print: Rocle by Isabella Embroidery: Oriental Lace: Femina
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INTERFILIÈRE PARIS FOCUS
A NEW DEMAND
The explosion of the activewear market promises good times ahead. More and more sports brands are scouring the aisles of Interfilière Paris in search of something beautiful, to illuminate their collections and ensure a successful season. «Prints are taking up more and more space in our market. They serve several purposes: they provide visibility in store, they’re a valuable merchandising tool - especially in window displays, and they create stand-out products that allow the brand to offer its customers and consumers «the» piece that stands out from the rest’, explains Mélanie Valle, head of materials sourcing at Aigle. Though aesthetically-driven, the brands are also attentive to the technical qualities of the print: the materials have to be reliable in terms of functionality and resistance. Like those of the company JY Textile, specialist in functional printed knits for swimwear, activewear and spacer fabrics, available in digital prints, jacquard, metallic, flocked, and ‘shark skin’ effect. JY Textile offers high quality knit fabrics with different functionalities (antibacterial, antistatic, UV protection, anti-yellowing, resistant to chlorine, mosquito repellent, water repellent, breathable, and more). Decorative, laminated and sparkly prints are also becoming more high quality and reliable. Lior, a family business located near Como, specialises in printing and metallic lamination, with its own production line. Today it offers a wide range of colours and designs for the swimsuit market, with more than 200 new designs per year, as well as in lingerie (150 new designs each year) and sports (dance, skating, gymnastics, etc.) on a wide variety of materials: polyamide/lycra and polyester/lycra blends, cotton, viscose, and 100% polyester.
collections, far beyond trends and inspirations. ‘Aqua Mirage’, launched by JY Textile, combines two techniques: Hydrochromic Reversible Wet Printing - where the print disappears when the fabric is dry - combined with One-Way Moisture Transfer Fabric technology, which makes the striped pattern appear once the fabric is moist.
ALMOST PERFECT
However, prints still face one major challenge: sustainable development. Many companies have attempted to use green inks. «But we are still encountering major problems of industrialisation. For the moment, they exist only in pigment form, but have no solidity. Producing madder or cochineal for red, or indigo for blue, has a far greater environmental impact than chemical, reactive, acidic, dispersed or sublimation inks», argues Emmanuelle Bonnetin (Rocle By Isabella). «If a brand wants an ‘organic’ print, I would recommend a laser print. This process uses neither pigment nor solvent», explains Nicola Ma, project manager at JY Textile. Rueff prefers to wait for a change in legislation: «We have produced organic prints in the past, without success. The market is secretive, and information from labels is still not very transparent or reliable. The best way to be environmentally friendly for the moment is to print with pigment inks on a cotton certified Oeko-Tex 100 class 1», confirms Bertold Bishoff. But we will undoubtedly need to go further to meet the demand for ecological products, a demand that is sure to grow. In the meantime, at the show, we can watch the response to the new collection from Banana Moon, Limited Series, made from artisan dyes.
There is little doubt about the future of prints: truly remarkable innovations are helping to renew brands’
Banana Moon
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PRINTING
Prints on Parade
Printslab
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INTERFILIÈRE PARIS FOCUS
TRADITIONAL PIGMENT
_____________
Printing with surface application, polymerisation, and reamer finish. All materials.
BETTER UNDERSTANDING THE DIFFERENT PRINTING TECHNIQUES
INKJET
_____________
Direct printing on cloth or on paper, reactive or pigment finishes. Fabric: all materials (depending on dye class). Paper: polyester and some polyamides. +
Unlimited colours
-
Costly inks and printheads
STENCIL
_____________
Dry printing using stencils (silk or cellulose screens) with dye application. Cotton (T-shirts and other advertising media). +
Possibility of small series Substantial flexibility of application
-
Limited volumes Limited durability
-
Less durability Limited number of colours
_____________
Printing with localised dyeing of the fibre, fixing, washing, and reamer finish. Cellulose fibres (reactive dyes). Polyamide and silk (acid dyes). Polyesters (dispersed dyes). +
Better sustainability
-
Flatter designs with less relief
TRANSFER SUBLIMATION _____________
FLOCKING
_____________
Placing of flocks (short-haired velvet motifs) on a glued backing. Polyesters or polyamides. +
Very attractive result
-
Careful maintenance
GLITTERY
_____________
Surface application with paper printing, thermofixing on fabric, and reamer finish. Polyesters (some exceptions on polyamide 6.6). +
Timeliness
-
Limited to polyester fabrics because the heat transfer is at 180° by calender
AUTOMATED TABLE _____________
+
Pretty effect
Electronically controlled screen printing. Synthetics.
-
Low durability
+
Good industrial profitability with optimum fabric penetration
-
Space taken up (machines over 20m long) Colours limited to 16 on average (1 screen per colour)
Decorated with glitter covered in glue.
SILKSCREEN PRINTING
Finesse and texture of the design
REACTIVE
DECORATIVE
DIGITAL
+
LAMINATION
_____________
Metallic printing. +
Aesthetic
-
Low resistance to washing
EMBOSSING
_____________
Printing with stamped motifs. +
Texture
DISCHARGE
Printing using ink that «devours» the dye. Cellulose fibre blends. +
Very attractive result
-
High cost
Polymerisation: high temperature fixing in dry conditions Fixing: high temperature fixing in wet conditions Reamer finishing: operation giving the correct parameters to the fabric in terms of dimensional stability, elasticity, etc.
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_____________
PRINTING Prints on Parade
DIGITALE TEXTILE ‘Biosfera ‘: more than 80 timeless digital printings on polyester (ecofriendly ink and ecological process). FIERATEX Dye sublimation printing on Easycare jacquard knits, with perfect color fastness. JY TEXTILE Aqua Mirage, a hydrochromic print that appears on a wet base and disappears on a dry base; and Metallic Mirage, a metallic print that produces an iridescent effect. JOTTA Flocked prints on printed bases, or metallic or embroidered bases. LIBERTY TEX An irregular digital print used as a base for printing under engineered embroidery. RITEX 2002 Thermochromic digital prints with iridescent tones that shift according to body temperature.
EXHIBITOR’S OFFER
ROCLE BY ISABELLA 100 new prints available in 3 ranges: Brume (the fragile woman), Amazone (the warrior woman), and Opium (the androgynous woman).
A SELECTION AMONG THE EXHIBITORS*
RR COLLECTION (CONVERTEX) Flocked prints that feature ultimate wash durability, metallic prints, and lacquered prints. RUEFF TEXTIL A new range for Yogawear. Dévoré prints with 3D optical effects, and iridescent prints with an ultrasoft hand. SATAB Glitter prints appliquéd on ribbons. SEIREN Digital dévoré prints for the compression market. SPORTWEAR ARGENTONA Clean-cut printing bases and the new Lolita printing base that provides exceptional color brilliance. * Partial list: many new products await your discovery at print specialists’ booths
JY Textile
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INTERFILIÈRE PARIS FOCUS
1\ Photoengraving on flat screens 2\ Etching on copper rolls 3\ Etching on wooden planks 4\ Electroplate etching 5\ Laser etching 6\ LEX laser etching
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PRINTING Prints on Parade
THE ENGRAVER, ENGINEERING THE PRINT
Located near Lyon, Valtex Group is one of the last manufacturers of rotary cylinders for fabric printing, distributed under the Michel Graveur brand. Led by the daughter of its founder, MariePierre Dumaine, the company (certified Entreprise du Patrimoine Vivant) owns 70% of the French market. The result of extensive experience, engraving requires expert control, meticulousness, patience and a capacity for anticipation like no other. The engraver is the one who brings the design to life using a simple template, fabric or file. «The cylinder is a stencil, on which a smooth emulsion is deposited, filling in the holes. Using specific tools, the hand of the engraver will give life to the drawing. There are different engraving techniques: the «Len», a laser beam that burns the emulsion, and the «Lex», a light beam that sets the emulsion», explains Marie Pierre Dumaine, who hopes to one day create a training centre and pass on the artistic and technical skills of engraving that she has acquired over more than 30 years. Depending on the complexity of the pattern, it takes an average of 1 to 2 hours to etch a cylinder. Something like a Toile of Jouy design requires 1 month of work. Engraving represents half of Valtex’s business, after the group cleverly shifted its focus to digital printing since the early 2000s. Under the brand name ‘Grain de Couleur’, it prints on natural materials - cotton, linen and silk - in small and medium series. For the past ten years, Valtex has also created finished interior décor products under the brand name ‘Un rendez-vous français’.
Words to the wise Bertold Bischoff Rueff Textil «Prints are the Air Force of the textile industry. Printing is an art. It is also a crazy job. But we’re crazy enough to love it!». Emmanuelle Bonnetin Rocle By Isabella «Prints are a bit like children to me. I give birth to them, I see them grow, I see them succeed. Putting aside the techniques, which are all so different, what I love is the design, its industrial implementation, and its colour». Yorker Chen Jotta «I always feel a sense of ‘a job well done’ when I see our printed fabrics in stores or on the street. You relive all the excitement of giving life to the fabric, from white to an explosion of colour». Marie-Pierre Dumaine Valtex Group «I am passionate about this artistic and technical work: you have to anticipate the blend of colours by working on tones of black and grey, then anticipate the result in printing and engraving. Artistic interpretation and decomposition are important: the result must satisfy the customer’s expectations».
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Silvia Fernandez Studio Fennec «Creating a print is like making a cake. You take the best ingredients, let your imagination run free, and find the right balance of quantities, mix well, and look for advice in your grandmother’s recipe book if needed, before adding your finishing touch. Sometimes you already know how it will taste, otherwise you’ll have to wait until you’ve tried it». Isabel Gibson Gibson Design Studio «We are the globetrotters of design. Designing a print is like absorbing and filtering all the different influences in the world to extract the most important. The print is the result of the aesthetic metamorphosis of our emotions into something beautiful, commercial, and attractive to our customers». Nicola Ma JY Textile «We like to use vibrant colours to build our prints. It’s incredible how it makes you feel more positive, happier, and more gratefult».
INTERFILIÈRE PARIS FOCUS
INNOVATION FORUM ON PRINTING
«PATTERNS ARE BECOMING STRATEGIC» ANNOUNCES THE AGENCY NELLY RODI IN ITS LATEST PRINTS & PATTERNS STUDY FOR THE 2019 SPRING-SUMMER SEASON.
From domestic appliances to cosmetics, decor and even food, all sectors are succumbing to this wave of ornamentation, largely initiated by the world of fashion. As such, it is no longer unusual to be able to «shop by print» on the websites of our favourite brands. Technological advances in the field of textile printing have undeniably contributed to this colourful surge, and have helped the lingerie sector to change its attitude to prints, previously «snubbed» in favour of lace and embroidery. At a dedicated forum, the Interfilière Paris exhibition, in partnership with the Fédération de la Maille & de la Lingerie, will showcase the techniques and know-how of its exhibitors in the field of textile printing: flat screen, rotary screen, direct digital or transfer printing.
Nicole Ferrari
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INNOVATION FORUM
INTRIGUING
More than 200 samples of fabrics and accessories from Interfilière Paris exhibitors classified by printing process and technique: pigment printing, reactive printing and even discharge printing, carried out on the rotary screen or inkjet printer… A selection of printed products for «beach and sportswear» from Mode City brands such as Ocean Couture, Albertine, Sirun and Mandala.
On printing
UNDERSTANDING AND EXPLORING
In partnership with Michel Gravure, an «original» presentation that illustrates the rotogravure process for rotary printing and the technical nature of this expertise. For each printing technique, clarification of the various processes, from the drawing to the finished product, in collaboration with the printer Rocle by Isabella and the lingerie brands exhibiting at Mode City such as Empreinte, Maison Lejaby, Lise Charmel, Dim, Anita, and more. Information panels and videos that explain the latest technological advances in textile printing, as well as printing on accessories.
In addition, an educational information leaflet will help visitors who are looking for innovation and excellence to find all these high-performance products on the stands of exhibitors at the Interfilière Paris and Mode City shows. So why wait? Come and admire the exceptionally beautiful prints from exhibitors at Interfilière Paris and Mode City, from 8 to 10 July!
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SURPRISING AND INSPIRING
A special focus on 3D printing thanks to the contribution of the company Eastman, which will model and produce accessories for lingerie, live over the three days of the show. The latest innovations from 3D printing, applied to textiles and more particularly to lingerie and corsetry thanks to the support of Prodways and Mesh Lingerie.
Conference
Do not miss on Monday 10th July 12.30 pm – 13.30 pm Ò Prints on Parade By DLD CONSULTING, Eurovet, Dominique Demoinet
With Emmanuelle Bonnetin, Director of Rocle By Isabella; Bertold Bischof, Associate Director of Rueff Textil; Asun Panero, Brand style manager for the VFB Group; AnneMagali Lestin, Style Director of Lou and Vanity Fair; Luc Eckenfelder, CEO of Pordways; Silvia Fernandez, Design Studio Director of Studio Fennec & Marion Dumaine, Design-Marketing Associate of Michel Graveur
‘Human interaction is at the heart of business development and innovation.’
Alex Knight
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New!
TOMORROW! THE INNOVATIVE EXCHANGE AND EXPERIMENTAL WAY
Interfilière Paris is launching a new inspiration area, dedicated to innovation. Highlighting the expertise and new technologies available to the world of lingerie and swimwear, this is the primary objective of this new and prospective space.
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FOCUS INTERFILIÈRE PARIS
IT IS ESTIMATED THAT 90% OF THE PRODUCTS WE WILL BUY OVER THE NEXT YEARS HAVE NOT YET BEEN DESIGNED.
That means that the period we are in now will be characterised in all sectors of activity - by a continuous and exponential surge of technical innovations. Research and development budgets are continuing to grow and are now an essential part of the life and survival of industrial enterprises. Each year, they allow the filing of more than 2,900,000 patents (including 1,100,000 for China alone and 275,000 for France, which currently ranks sixth in the world), mostly from high-tech industries such as aeronautics, space, automotive, chemical, digital, pharmaceutical, etc.
‘In these times of crisis, Eurovet brings together international talent to galvanise companies and find new keys to development.’
These patents naturally call into question existing technologies. It is this fact that has led us to organise a technical event at the show, where new methods of fabric treatment and new technologies in manufacturing will be presented.
WHAT IS THE CONCEPT?
Ò Schools, startups and innovative specialist companies are coming together to give you their vision of the raw materials of the future, «new» services and futuristic solutions: connected, smart, and emotional textiles, medical research and 3D printing. Ò Each participant selected will present his/her innovation: presentation, demonstration, tests…
Ò A forum for collaboration and discussion, which will help to kick start the innovation of the future.
INTERFILIERE PARIS WILL INAUGURATE THIS NEW COLLABORATIVE SPACE
in July 2017 and will track the growing innovation of these companies over time. Startups and innovations in the sector can continue to interact with brands under a new experimental forum.
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TOMORROW!
The Innovative Exchange and Experimental Way
DISCOVER THE PIONEERS OF THIS NEW SPACE THE FAMOUS CENTRAL SAINT MARTINS IN LONDON, A PIONEER IN THE FIELD OF TEXTILE INNOVATION AND EDUCATION, THROUGH THEIR MATERIAL FUTURES MA, LED BY CHLOE GRIFFITH AND KIEREN JONES, WILL PRESENT THE FIVE MOST PROMISING END-OF-CURRICULUM PROJECTS BY THEIR STUDENTS. Students question and experiment with the potential offered by the materials of tomorrow for an innovative textile industry. They address recycling, but also the possible processing of information by textiles, also illustrating the possible bridges between textiles and electronics, medical and technological. Angela Mathis: ECTOSYMBIONT Exploring the technique of decellularisation on plant tissue and its apllication for the human body. Jenny Banks: #SUSTAINABLE FAST-FASHION Can we use 3D-printing technology to recycle waste textile fibres info fast-fashion garments? Margaux Hendriksen: SCRAMBLE FOR THE MOON What could be the long-term impact of mining space? Maria Idicula Kurian: SUPER-SYNTHETICS Re-engineering existing ecological materials to provide a more sustainable to single use synthetic ones. Sandra Pihlak: BLACKLIGHT MIRROR – Harnessing black light to help us better understand the health of your skin.
Spartan
THE YOUNG PARISIAN START-UP SPARTAN IS WORKING ON INNOVATIVE TEXTILES TO PROTECT US FROM WAVES. THE FIRST SPARTAN PRODUCT IS HIGH-TECH AND STYLISH BOXER SHORTS THAT PROTECT THE WEARER’S FERTILITY AND HEALTH FROM MOBILE PHONE AND WIFI WAVES. Numerous recent studies show that men who keep their mobile phones in their pockets see their fertility greatly reduced (up to 50% decrease in sperm production), or their risk of testicular cancer increase. That’s why SPARTAN has created boxer shorts that protect without having to change your habits. The challenge was to recreate the principle of a Faraday cage in a fabric while maintaining optimal comfort. To achieve this, silver fibres have been incorporated into the cotton fabric to act as an electromagnetic shield and keep all the waves out. This unique fabric is composed of 35% silver fibres, thus blocking more than 99% of mobile phone and WiFi waves. That’s the challenge facing these textiles of the future which this young Parisian company is developing! Interfilière: a key event for Spartan. «Interfilière is a wonderful opportunity for SPARTAN to showcase its technology to an expert audience. Aside from providing fantastic exposure for the brand, it is also important to us to be able to meet other brands and key players in the industry, to possibly develop collaborations in the future. The chance to spend time with the main players in our industry will help us discover new innovations, new trends, new suppliers and will be very useful for the evolution of our range in the future. SPARTAN’s aim is to become a dominant player in the activewear underwear sector. Whether it involves protection (like our first product), measurement or well-being. Our anti-wave technology will be applied to other clothing, including a women’s range, but we will take this further in the long term». Thomas Calichiama, Spartan Super-Marketer
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Agua Bendita
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Cross Years
2017MADE COLOMBIA IN COLOMBIA SWIMSUITS IN THE SPOTLIGHT!
Inspired by patterns and weaving techniques from traditional crafts, Colombian swimsuits stand out with great aesthetics, colours, and fabrics with excellent technical qualities. Monokinis, bikinis, trikinis or tankinis – Colombian swimwear has all styles for all body types! As Mode City guests of honour, 23 Colombian brands present their summer 2018 collections showcasing the qualities of Columbia’s textile industry, one of the country’s most important sectors.
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FOCUS MODE CITY
CREATIVITY, QUALITY, AND SUSTAINABLE GROWTH – THE STRENGTHS OF THIS IMPORTANT COLOMBIAN INDUSTRY
Entreaguas
The Colombian fashion sector is expected to grow 20 percent by 2024, thanks to new business opportunities arising from a more stable political environment. To reach this goal, Colombia is betting on the creativity of its designers, the qualities and technical properties of its apparel materials, and the competitiveness of its companies, which are distinguished by a highly skilled workforce and fast delivery times.
DISCOVER THESE LABELS ON THE CATWALK EVERY DAY IN THE MORNING AND AFTERNOON FASHION SHOWS!
AGUA BENDITA ● ANN CHERY ● APRIL SWIMWEAR ● CAFFE SWIMWEAR ● DULZAMARA ● ECCELLENZA ● ENTREAGUAS ● FAJATE ● GAROTAS ● KULTURBELA ● LAU DE LA ● MAAJI ● MALI ● MOLA MOLA ● MUNDO UNICO ● ONDADEMAR ● PHAX ● PRINTSLAB ● SAHA ● SLENDER TOUCH ● TOUCHÉ ● WAIMARI ● SUTEX
Colombia has already conquered the United States, Mexican, and Ecuadorian markets, which account for 55.2 percent of its textile exports. Now Colombia wants to take advantage of the France-Colombia Year to strengthen its presence in France. Colombia is Latin America’s leading exporter of shapewear (corsets, bodysuits, etc.) and number three worldwide. The country is a major player in swimsuit manufacturing and exported US$ 57.5 million in swimwear to 41 countries in 2016. In 2016, France imported US$ 287.4 million in swimsuits. It’s the second biggest European customer for swimwear, accounting for 15 percent of the European market.
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What’s more, as consumers become increasingly concerned about making responsible purchases, Colombia is focused on promoting a textile industry highly committed to the three pillars of sustainable growth. The country is Latin America’s leader in the use of ethical and responsible practices in the textile sector. It advocates inclusive growth by hiring artisans, members of indigenous communities, and single mothers; respects the environment by following an eco-friendly and fairtrade philosophy; and is economically responsible, with certifications such as BASC or ISO 9000, which aim to prevent illegal practices.
PRESENTATION: “COLOMBIA: THE BEST KEPT SECRET OF THE AMERICAS” Monday, 10 July 11 am to 12 pm the conference room Juliana Villegas, Vice President of Exports, PROCOLOMBIA (a government agency in charge of marketing Colombia internationally), will present the strengths and potentials of the Colombian textile industry!
COLOMBIA
Made in Colombia swimsuits in the spotlight!
DISCOVER COLOMBIAN BRANDS AT MODE CITY!
ANN CHERY
_____________ Since 1981, Ann Chery has been offering shapewear collections for men and women. The brand is recognised for the design of its products with their excellent quality and use of exclusive materials. It offers confidence accessories for all body shapes. APRIL SWIMWEAR
_____________ Since 2013, Adriana Gaviria has been designing high-end bathing suits and bathing accessories in Medellín, Colombia. April Swimwear offers ranges for men, women and children, characterised by a perpetual search for comfort and a rich palette of shimmering colours.
DULZAMARA
_____________ Launched in 2012, Dulzamara is a premium and socially responsible swimwear brand. This label works in close collaboration with women’s workshops which, using their years of experience and their passion, produce swimwear and beachwear collections of a very high quality. ECCELLENZA
_____________ Eccellenza is an innovative brand in the health sector and develops smart textile products for men and women. The brand has four lines of bras and bodies: post-operation, thermal, oncological and maternity, made in fabrics with anti-bacterial and refreshing properties.
Dulzamara
_____________ With its rock, chic and glamour, and bohemian themes, the Agua Bendita brand, created in 2003, combines technology with laser cutting and craft manufacturing with entirely handmade embroidery. Every year, Agua Bendita offers a mix of colours, vibrant prints, ornaments, original accessories and high-quality materials. Sexy, glamorous and luxurious, each item is a true work of art.
ENTREAGUAS
_____________ Since its creation in 2012, the brand concept has always rested on the sober, refined and organic richness provided by its creator Nathalie’s favourite material: macramé. Each piece is carefully designed and hand-crafted in terms of weaving, dyeing and assembly. Inspired by Colombia’s magical realism, the original and colourful prints are a tribute to the roots and culture of the country.
April Swimwear
AGUA BENDITA
CAFFE SWIMWEAR
_____________ Caffé Swimwear is the brand famous for raising beachwear to the level of haute couture thanks to its complete range of sophisticated, sexy and refined swimwear. Created in 2004, Caffé Swimwear wants to give women the power to be beautiful and elegant both on the beach and by the pool. It’s aimed at travellers and jet-setters who create their own style.
Caffé Swimwear
FAJATE
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_____________ Fajate is a brand of lingerie and bathing shapewear. Fajate also has a strong social commitment, convinced of the importance of creating jobs in Colombia, thanks to the continuous improvement of its products through research and development.
FOCUS MODE CITY
GAROTAS
_____________ Created in 1990, the brand offers swimwear, beachwear and activewear lines, entirely produced and manufactured in Colombia. The Latin spirit, love of summer, smiles, sun and positive emotions are the main sources of inspiration for the brand, transcribed through ultracolourful prints.
KULTURBELA
_____________ Marque éco-responsable colombienne dotée de plus de 20 années d’expérience dans le shapewear, Flexibela propose des lignes invisibles et confortables grâce à une technologie avancée et des produits exclusifs développés dans son laboratoire R&D.
LAU DE LA
_____________ This swimwear and beachwear brand has been available for women, men and girls since 2000. Made by craftsmen, each swimsuit is designed with high-quality materials from Colombia. Lau draws its inspiration from the planet’s biodiversity and offers a range of explosive colours from Colombia’s natural world.
Garotas
Kulturbela
MAAJI
_____________ Created in 2002, Maaji is a brand that aims to inspire and surprise “RealMermaids” (true sirens). Each collection draws its inspiration from a magical and surrealist story and is the result of a precise creative process. The original prints, designed internally, reflect the theme of the season. Proud of its Colombian origins, Maaji claims on all its labels «Made in Colombia with Love».
Maaji
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COLOMBIA
Made in Colombia swimsuits in the spotlight!
Mali Swimwear
MALI SWIMWEAR
_____________ With constant innovation in the design of its products and genuine ethical values, this swimwear brand produces comfortable designer collections. MOLA MOLA BEACHWEAR
_____________ In 2008, the creative spirit of Caribbean designer Adriana Dangond merged with another of her passions, the sea, to help develop a sparkling brand. With its Pink World slogan, Mola Mola moves with the waves, water sports and fashion to bring to life bathing suits and beach accessories. With her sister Ana Cecilia Dangond, Adriana has developed a «fair» brand with an alternative design to respect the marine environment.
Mola Mola Beachwear
Mundo Unico
MUNDO UNICO
_____________ A Colombian brand of underwear and swimwear for men since 1996. It develops four underwear collections: basic, sophisticated, fun and colourful. A brand that manufactures timeless pieces with an innovative design, in a somewhat graphic style, with varied prints (stripes, tribal look, check) at affordable prices.
Touché Balnéaire
TOUCHÉ LINGERIE ET TOUCHÉ BALNÉAIRE
_____________ Since 1987, Touché Lingerie has been celebrating the sensuality, beauty and romance of women. Delicate materials and precious finishes, the brand strives to stand out by its sophistication. To complement the offer, the brand created Touché Balnéaire in 2000. This range of swimwear and beachwear brings a new sophisticated, glamorous offer with exclusive prints on high-quality fabrics. 51
FOCUS MODE CITY
SAHA
_____________ Since 2006, nature, meditation, yoga, well-being and romance have been the key words of the brand, which has made it a true concept. Saha woman is in harmony with herself and with the world in which she lives, constantly seeking the perfect balance between comfort and style.
Saha
Ondademar
ONDADEMAR
_____________ Founded in 2000 in Colombia, this luxury swimsuit brand has expanded its range to include a beachwear and resortwear collection. All items are meticulously designed and developed for a relaxed, sophisticated lifestyle. This care taken with the design is supported by a unique style with exotic, captivating motifs. Waimari
WAIMARI
_____________ In 2013, sisters Maria Catalina and Stephanie Martinez created a luxury brand with a bohemian spirit that offers the perfect wardrobe when travelling: cotton tunics, lace kaftans and coloured kimonos. Waimari is deeply inspired by the rich Latin cultural heritage of women from Colombia and the Caribbean. The designers work in close collaboration with local craftsmen in their workshop in Barranquilla.
PRINTSLAB
_____________ Since 2014, Printslab has been designing and producing swimwear, beachwear, shoes and leather goods through its brands: Queen’s Lab for women and King’s Lab for men. Memories, history, photographs and drawings are the main sources of inspiration for the prints made by Printslab. The innovative side of the company is based on the development of new, comfortable, designer items made with smart textiles. SLENDER TOUCH _____________ American-Colombian in origin, Slender Touch is a brand of shapewear that’s dedicated to shaping the feminine silhouette by enhancing self-confidence with a modern design and absolute comfort. 52
COLOMBIA
Made in Colombia swimsuits in the spotlight!
ENCAJES S.A.
Phax
PHAX
_____________ Harmoniously blending sharp, colourful prints with a range of bright colours, Phax offers a complete collection of swimwear and a collection of beachwear for women and teens. Since its creation in 1990, the brand has combined technologies and hand finishing to offer quality swimsuit lines, blending European-made prints with a collection of permanent one-colour models.There is also a broad collection of beachwear and accessories, so you can move easily from beach to town and play the mix & match game. La participation de la Colombie à Mode City s’inscrit dans les activités programmées par ProColombia pour promouvoir le pays en France, dans le cadre de l’année France-Colombie 2017. Cette célébration a pour but de renforcer les relations bilatérales établies entre ces deux pays il y a plus de 120 ans et de stimuler le commerce et les exportations. Le marché français est le second plus grand importateur de maillots de bain en Europe (287,4 millions de dollars en 2016), ce qui suppose une opportunité exceptionnelle de présenter l’offre et le potentiel créatif de la Colombie dans ce secteur. Parmi les autres activités programmées cette année
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Founded in 1978 in Bogota, Encajes S.A. is the largest lace manufacturer in the Americas. A familyowned company that employs 500 people, Encajes produces 800 tons of lace per year. The company is led by Leon Bibas, and owns two factories in Colombia (20,000 sqm) and in China (25,000 sqm). Its equipment includes latest-generation 60 machines. Their total capacity is 1200 tons. Encajes designs 4 collections per year, that is to say, 600 designs, with a wide range of Fascination, Raschel, Textronic or Jacquardtronic laces, both stretch and rigid. Their collections offer, among other things, highlytechnical, lightweight and highly elastic laces, shapewear laces, and laces featuring fibers with a special cashmere effect (Skin Soft) or with a woven effect (The Exclusives). Their main clients are: Victoria’s Secret, PVH, Calvin Klein, Wacoal, Gap, Princesse Tam Tam, Etam, M&S, and H&M. Export markets represent 80% of their business.
Encajes
Sutex
SUTEX
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This company was founded in 1985. Their main business is the creation of collections and the production of textile products for the lingerie, ready-to-wear, carpet, and leather goods markets. Driven by a real passion for fashion, Sutex has decided to perfect their business practices to remain in the lead in terms of innovation in the textile market. These manufacturers follow fashion cycles very closely to pick up on the very latest trends and react instantaneously, offering their clients just the right products. Their factories are located in the Cota Cundinamarca area, where they work with high-tech tools to guarantee the effectiveness and quality of their products.
Ò Vitrine de produits de Colombie chez Colette du 10 au 22 juillet,
Ò Salon Maison & Objet
du 8 au 12 septembre,
Ò Salon Mipcom
du 16 au 19 octobre,
Ò Salon du Chocolat de Paris
du 28 octobre au 1er novembre,
Ò Convention d’affaires à Paris du 25 au 26 octobre.
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Maison Lejaby
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Special file
EXPERTISE IN
SWIMWEAR CORSETRY
LThe profession of «corsetier» is about a spirit of craftsmanship, a passion for excellence, and precise, bespoke work. It’s a traditional, manual and technical craft, with unrivalled expertise handed down from generation to generation. But it also has its eye on the future and on research, requiring the use of advanced technology and a need for strong creative potential in the field. And finally, it’s a profession of aesthetics, refinement and luxury. It must constantly invent new models that require innovation and creativity. In the world of swimwear, this unique know-how involves an exemplary culture and heritage. This year, Mode City is honouring French savoir-faire in this field by paying tribute to it in the finale of the «Summer Dream» show. Every day at 11 am in the Catwalk area!
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MODE CITY
BRIGITTE BARDOT PARIS
Expertise in making swimwear is a continuation of the savoirfaire developed in lingerie. It’s about designing a swimsuit that fits perfectly, and combines creativity, well-being, and quality, especially for swimsuits with cups. You’re not born a corsetier, it’s a trade. Expertise in this field is the result of a team effort involving several professions. The brand Brigitte Bardot swimwear is part of the group V2D LINGERIE, a lingerie specialist for 20 years. The group values creativity and quality. At Brigitte Bardot, we are lucky enough to have a dedicated team: stylists, model makers, quality manager, a design studio to produce all the prototypes, etc.
Traditional savoir-faire, brought into modern times
Brigitte Bardot Paris
Chantelle Eminence
CHANTELLE
Chantelle swimwear benefits greatly from its corsetry expertise in lingerie. The teams of modellers who work on developing products, also work on corsetry to capitalise on our processes. We want to put all our expertise and our corsetier savoir-faire to use in our swimwear line so that our Chantelle customers find the same standard of fit regardless of the collection. 56
EMINENCE
With more than 70 years’ experience in men’s underwear,Eminenceis applying its 40-year expertise to the world of men’s swimwear.We create swimwear that give confidence and style to all body shapes without forgetting the quality of materials and a focus on optimum comfort.
EXPERTISE IN
Swimwear corsetry !
EMPREINTE
For Empreinte, swimwear expertise is about finding the right balance between expertise and modernity; Our expertise is the result of years of experience in the development of our lines, in work on beautiful materials, in attention to detail and in the modernity of a lifestyle product that evokes pleasure, dynamism and holidays! Creating a piece of swimwear requires technical expertise and sound skills. Many professions work together over many months to offer the best: there are 30 successive operations and 15 parts to be assembled for each swimsuit, 35 fittings and 250 hours of development to create each shape, this is how we fulfil our standards to make clothing for women that’s just right. The secret of well-being is also in the detail; every choice is of extreme importance to us: interior corsetry-style construction is essential for offering support without squashing the bust, stitched seams highlight the figure, always adjustable straps to adapt to the wearer, materials with low elongation to ensure the expected shapewear effect, and so much more. It is meticulous work that requires extreme dexterity and patience.
Empreinte
LISE CHARMEL & ANTIGEL
_____________ The Lise Charmel Group, with its brands Lise Charmel and Antigel, was one of the very first underwear makers to have grasp the benefits interest of offering its customers bathing suits created through the expertise of a corsetier. For the past 19 years for the eponymous brand and 18 years for its brand for young women, the Group offers «real beachwear collections» with swimwear and beachwear lines for each of them. Its corsetier expertise in swimwear is a guarantee of longstanding expertise in comfort, their perfect adaptation to the body, the selection of materials used to protect it, and expert shaping of the silhouette.
Lise Charmel
Antigel
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MODE CITY
Lou
LOU
The excellence of Lou’s corsetier expertise is now available in a swimwear line, for collections combining purity and a graphic structure in an elegant style that is always elegant, for French designs marked by femininity and character.
Maison Lejaby
MAISON LEJABY
Our profession of corsetier enables us to have a perfect and sensitive knowledge of women’s bodies, a deep respect for its natural curves and an enthusiastic desire to flatter their shapes, meaning the swimwear collection is perfectly precise, down to the smallest detail. Our swimwear style manager starts off with the art of the body and corsetry, which she revisits in a contemporary way, for women seeking support and freedom of movement, and a seductive style when they’re wearing a swimsuit.
SIMONE PÉRÈLE
Above all, what has never changed and will never change at Simone Pérèle, is our attention to women, and the way we work together to create collections that reflect and evolve with their style. The legacy of the two generations before us has forged the expertise of our brand, and this expertise is also that of all our employees, which I am sure explains the craze for French design. For example, each brand has its own ways of assembling and finishing its pieces, and it is this kind of detail that, it seems to me, becomes a signature. It is in this sense that we still focus on craftsmanship, hand-making pieces in our workshops, even as we continue to grow in France and worldwide. We have taken advantage of this expertise to apply it in our bath collections by combining style and comfort with a more important fashion guarantee.
Simone Pérèle
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LE SAVOIR-FAIRE
Corseterie bain !
Over in Germany... Let’s find out more! The swimwear expertise of MARYAN MEHLHORN Maryan Mehlhorn is a German brand specialising in women’s swimwear and beachwear. Thanks to its corsetry expertise, Maryan Mehlhorn is a benchmark in the field of swimwear. Its elegant lines and beautiful necklines are designed to flatter women’s bodies, and for all women, with swimsuits available as one or two pieces, from A cup to F.
Maryan Mehlhorn
adhesive finishes... How do we look after such technical materials? The expertise of underwear makers in the
development of their swimwear collection
THE WORK OF THE SWIMWEAR WEAVER Interview with Xavier MINSAC Sales Director at BILLON Design
The requirements for choosing fibre are crucial for swimsuits - it’s these high standards that make all the difference to consumers: for a fashionable and contemporary look that incorporates technicality and performance. Ò XM: French women say that after comfort and well-being, the look, price and material are very important for 51%, 42% and 35% of them. Source: IPSOS for Mode City & Interfilière July 16 What are the main qualities of a swimwear fabric: lightweight, quick drying, capable of retaining the swimsuit’s shape, resistant to chlorine and sea water, offering UV protection and comfort thanks to thermo-
Ò XM: When we develop our fabrics, we obviously think about the look. All of our fabrics are very visual, but this alone isn’t enough, as the fabric must also be pleasant to the touch and needs to keep its shape. It must follow the movements of the body, without discomfort. It should be completely forgotten, but still flatter the body... The swimsuit really has become a beauty item. It needs to be simple to look after. This too should be forgotten... Simply rinsing with water after swimming then drying it flat is enough. For the rest, we take care to make it durable. Are you attentive to the DNA of the brand that orders your fabrics? The identity of the lingerie brand should be found in its swimwear products... Do the brands require you to keep innovating? Ò XM: The DNA of our customers is our DNA too!! In today’s highly competitive, and totally open, world without borders, the Brand is the only benchmark left for consumers. When buying a branded product, the consumer should identify with the concept and values of the Brand. Each collection should therefore tell a story that’s part of the brand’s DNA. Our customers need us, the knitter (BILLON offers a wide range of knitting and dye finishing solutions) to invent the fabric, supporting this story. It has become our job. We no longer sell our collections, they serve as a basis for further in-depth work. We no longer just meet a need; we need to anticipate a demand. For each Brand, we must have a different, specific and tailored creation.
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A CONCEPT SUCCESSFULLY UNVEILED IN JANUARY... A SPACE CONFIRMED IN JULY‌ About forty swimwear, lingerie, accessories and beauty brands to discover. A comprehensive selection of brands as well as more exclusive designers. A unique and eclectic new vision for anticipating changes to consumer behaviour With the uncompromising creative signature of Matthieu Pinet, founder of the website The Shape of the Season, and guardian of both fashion and talent!
a new alternative approach
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LEAH SHLAER
COLLAR
THE NICE FLEET
DORA LARSEN
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MODE CITY
BOWER
MR.BOHO
ALBERTINE
MIMITIKA
PALOMA CASILE
HESPER FOX
VERONICA DREYER
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EXPOSED A new alternative approach
MAISON LEJABY
SURO
PALM SWIMWEAR
REARD
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www.exposedparis.com
buy now at...
Adina Reay
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CREATIVE LABELS Mode City, which encourages and supports young designers every year, has updated its showcase area by renaming it «Creative Labels». This season the show is highlighting the industry’s most promising French and international labels in an event that’s all about creativity.
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MODE CITY
INTERVIEW WITH SHARON LAKE,
CREATOR OF ADINA REAY A NEW TAKE ON PLUS-SIZE LUXURY
What is the origin of your brand and its positioning? Ò SL: The brand was launched as a result of personal frustration. Once you go over a DD cup, lingerie changes in terms of cut and feel. Our goal was to shake up the «fuller bust» market by creating an ambitious plus-size brand. Adina Reay offers lingerie collections from 28 DD to 36 G that are delicate, luxurious and desirable. Everything looks beautiful because the technology is hidden! Our pieces are created to fit all sizes while maintaining a perfect fit. So when you see a DD cup bra, it will be the same in a G cup! In 2013, the collection was presented at Selfridges for the opening of their Body Studio. We were lucky to get this opportunity; it proved invaluable for promoting our brand and establishing its luxury positioning. Since then we have penetrated many high-end retail outlets in England, the US and Europe.
Adina Reay
What are the expectations of your customers? Ò SL: They are looking for lingerie that is beautiful in its own right, regardless of its size. We have been surprised by the number of customers who have told us that they have actively and regularly bought bras in the wrong size in order to obtain a certain appearance, despite an incorrect fit and poor hold. The psychological impact of lingerie is interesting and complicated, especially on the plus-size market! We love it when our consumers feel supported, reassured and delighted by our collections!
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CREATIVE LABELS
Can you explain the complexity of how your pieces are made, combining femininity, transparency, support and comfort? Ò SL: The manufacturing time and costs are doubled compared to most brands because we don’t use the standard bra bases. Each piece is designed to be well adjusted, while providing proper support and appropriate functionality. It is a labour of love and a daily challenge for our team of design experts, who have many years of experience in the lingerie industry. To me it’s pointless wearing a great outfit if you have to keep pulling your knickers up all day! We like to add minor details for comfort and little tricks that create the illusion of beautiful curves exactly where it’s needed!
Supports young designers
What is the inspiration behind your new 2018 summer collection?
What are you expecting from this year’s Mode City event?
Ò SL: The spring-summer 2018 collection is inspired by a new form of feminism and the «Wonder Woman» in all of us! Displaying our strength no longer means hiding our graceful, soft and seductive side. In addition, there is an extreme desire to rediscover «real lingerie»: to slip into something complex that makes you feel powerful, beautiful and sexy! This season, the collection is full of surprises with neon touches on metallic pink embroidery and hide-and-seek effect tulle for a barely-there effect.
Ò SL: We are looking forward to meeting with independent retailers to present our new collection. We love the positive energy of the show, which brings together all the important players in the market in a friendly and professional atmosphere.
What is your vision of summer lingerie? Ò SL: Summer lingerie should be like the season - full of excitement and the promise of fun times ahead. This is the season when we can create more flexible lingerie for inside and out, peeking over top or under a transparent mesh. Our summer collections are designed for curvy figures, featuring bright colours, modern straps and details highlighting the back.
Adina Reay
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What does the future hold for you? Ò SL: We hope to continue to develop the brand at our own pace both in England and abroad. We believe in our success! Our goals are to stay true to our values, and create quality relationships with our business partners.
MODE CITY
«CREATIVITY IS CONTAGIOUS. PASS IT ON!» Albert Einstein
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Creativity blends the obvious with imagination, to express spirit and passion.
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EVERYONE HAS THEIR OWN DEFINITION OF CREATIVITY!
For us, creativity means being true to yourself and living out your passions. It’s not a question of following trends, but rather of following your heart and mood. Oxana FOMINA AFINA LONDON
Netta ZIV NAYA SWIMWEAR
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Maria REPAINTED
Igor, Martin et Martin NOBLESSE OBLIGE
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It’s a different way of looking at what’s around us. Creativity is what generates original ideas, in order to create new opportunities. This means moving outside of your comfort zone to change your current thinking and bring something fundamentally new into existence.
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In addition to being the life force that drives us as designers, it is a complex, eclectic, idiosyncratic blend of emotion, intelligence and cultural references, deeply entrenched in the essence of our being. It represents endless ideas and impulses, a positive mindset and an ability to embrace risk... And finally, it crystallises the shared passion and vision of three boys seeking a utopia of beauty and pleasure.
There is nothing more subjective than creativity! It’s about renewing yourself, and constantly imagining new things, always looking further ahead to surprise and delight! Juliette BIGOT-PALLARD LES ULTRAVIOLETTES
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Creativity means being different from the rest. For Moeva, it means introducing the concept of a couture line in their swimwear assortment, as well as the use of bold accessories and embellishments. Creativity is the combination of many different worlds.
Damla Zirh, Yagmur Zirh and Burcu Togay MOEVA LONDON
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A bubbling and positive energy that gives us the power to transform the ordinary into the extraordinary. Janet MUDGE BLUEBELLA
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Supports young designers
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CREATIVE LABELS
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It’s the art of transforming what exists: nothing is created, everything is transformed. It’s all about individuals, backgrounds and feelings. Caroline JUVIN FLEURS POIS & CIE
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It’s about trying to show a product through your eyes, your filter… It’s the freedom to assemble the pieces of lego in your own way, without following the rules of the game. It’s the joy of expression...
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It is about being happy and making women smile. All we want is to make women happy when they wear our pieces.
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Nar JABER GOOSHWA
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It’s the unique combination of colours, shapes, fabrics and accessories to create a harmonious product.
Maria VANKOVA LA DEA
Naoko SUZUKI PREMIER
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Perrine TULASNE SOWE
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It’s a sense of imagination combined with talent and a passion for what you do!
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We like to leave creativity to our consumers by letting them mix and match according to her personality. It’s the whole concept of our brand!
Raquel OVADIYA FIFTH SENSE LINGERIE
Creativity involves market knowledge, perception, imagination and originality. I believe that the creative process is successful when we are able to come up with a unique and original product that is accepted by a large number of women. Giovanna Franchini Gomes Corsi SEASTER
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DO NOT MISS! On Sunday 9th July From 2pm to 3pm Giant Yoga lesson by the Lolë brand
Lolë
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SPORTIV’ HEALTHY IS THE NEW SEXY! This year, Mode City, the International Lingerie and Swimwear Trade Show, will present the 2nd Sportiv’ event, 100% dedicated to sporty women and fashion. Where beauty and fashion meet sport, SPORTIV’ brings an enlightened look at this new feminine lifestyle. Sport has penetrated all aspects of the feminine world and is very much a new social trend. As a result, «Wear Anywhere» is emerging and is bringing activewear into the streets, even into our offices, and, more generally into our lives. The athleisure and workleisure trends are a result of this new lifestyle and have brought with them a breath of fresh air: sports clothing is now fashionable, technical, powerful and seductive.
16 marques Ò 10 Talks dont - Le Running chic et mode par Ly Pribile, Co-fondatrice du blog www.run-chic.fr Ò
- La communauté athleisure par Géraud Maréchal, Directeur général Europe & - Charlie Desclaux, Responsable commerciale et marketing Europe, Lolë - La cosmétique athleisure par Marianne Brasse, Yoga Searcher Beauty 71
MODE CITY
THEY’RE EXHIBITING! BRO FITWEAR
_____________ Founded in 1995 in Rio de Janeiro, Brazil by Bro Alencar, Bro Fitwear is a brand dedicated to all urban women who want an active life! With audacious and positive identity, Bro Fitwear offers original pieces made from innovative fibres; UV protection 50, or antibacterial. CARDO PARIS
_____________ CARDO Paris offers swimwear and accessories for water enthusiasts who don’t want to give up their look during their training sessions. From swimsuits matching their swimming caps to towelling accessories for poolside, Cardo Paris revolutionises the swimming pool experience, bringing elegance and technicality. LOLË
_____________ At Lolë, well-being is a way of life. It is this philosophy that has driven the Canadian brand to create women’s fashion sportswear. It is also what motivates Lolë to organise wellness initiatives throughout the world like the large yoga gatherings of the Lolë White Tour. Modern and inspiring, the Lolë approach is also committed, with a real concern for the quality of its products and their impact on the community and the environment.
Cardo Paris
Offbeatmode
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Lorna Jane
LORNA JANE
_____________ Lorna Jane Clarkson is the creator of a brand offering women the opportunity to combine fashion with sport without compromise. N° 1 in the world of fitness and fashion in Australia, the brand offers a selection of feminine, sporty, sexy and elegant pieces. Lorna Jane encourages all women to be the best they can be, through an active life and a philosophy based on three pillars: MOVE, NOURISH, BELIEVE: MOVE every day, EAT healthily and BELIEVE in yourself. A real way of life!
OFFBEATMODE
_____________ This Danish brand is aimed at women who live by their own rules: for those who dare to be different, for those who want to go against the grain. OffbeatMode has a philosophy of true freedom of spirit and a positive attitude every day, offering products without compromise, combining design and technicality with a «quality before quantity» mindset!
SPORTIV’
Healthy is the new sexy! FREYA ACTIVE
_____________ Freya Active offers sports lingerie and swimwear tailored to each sporting activity, based on two levels: dynamic for those who do gymnastics, indoor classes, sports and moderate exercise, and intense for daily training or competition. From B to K cup, and 80 to 100 cm at the back, Freya Active offers a wide range of products: Bras, spacer fabrics, leggings, shorts, cropped trousers, tank tops and more, the brand uses soft and breathable microfibres and antibacterial, anti-odour, anti-humidity, fast-drying materials. Benefiting from the underwear expertise of its lingerie lines, Freya Active offers invisible anti-rub stitching for the skin, perfect support, reinforcement strips inside, and specific reinforcements... enough to make every woman’s sports session a comfortable and enjoyable experience!
Freya Active
ELLASWEET
_____________ Founded by two sports textile professionals who wanted to commit themselves to more ethics and quality, Ellasweet is a French sports brand exclusively for women. The brand offers sports clothes that are both technical and ethical with a certain je ne sais quoi, combining performance and style. Specialising in the fields of fitness, yoga and running, Ellasweet enhances its pieces with voile inserts or perforated detailing, satin materials, reflective finishes and soft colours. Each model is tested by their sport ambassadors. Ellasweet
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MODE CITY MANDALA
_____________ Mandala is an eco-friendly German brand specialising in yogawear, offering stylish and high-end sportswear. With green certification. Mandala actively supports the protection of the environment, using organic cotton, merino wool, and materials made from recycled plastic bottles.
OXSITIS
_____________ Oxsitis is a French company, originally from Auvergne, specialised in the sports hydration market since 2008. Led by Fabien Andrieux, founder of the brand, the company offers a complete range of products and services: sports nutrition, technical hydration luggage, personalised nutritional coaching and personalised physical preparation. Oxsitis brings a global response to the needs of top athletes and amateurs alike by combining added value, innovation and performance. Q-LINN
_____________ «A chance to shine, especially during exercise! « Q-LINN strives to create high-performance sports lingerie by combining the latest innovations and creative techniques associated with stylish designs. In 2009, Equi Linn created its first specialist underwear for equestrian sports (Equi means «horse» in Latin). After three years of development, the first two of sports bra were launched, with two briefs and a sports top. In 2016 the brand changed its name to become Q-Linn, with demand much wider than the equestrian market. Today this brand from the Netherlands offers a wide range of underwear and accessories for sports: riders, runners and yogis alike!
Mandala
SI RUN
_____________ Or the sportswear brand dedicated to women who run for fun! Created by Sichen Wang, mother of two children and with a passion for exercise, the brand designs bras, leggings and T-shirts in limited editions featuring pattern-rich and colourful pieces. UNOELLE
_____________ Since 1976 the Unoelle brand is specialized in the production of underwear for man, woman and children. «Quality, service and price» are the key words of this Italian brand. VEVIE
_____________ Vevie is a stylish and elegant high-end activewear brand. At the heart of the design, its founder, Caroline Greenslade, pays special attention to the «fit» of their products to combine performance and style. The result is athleisure collections for sport or holidays. 74
Si Run
SPORTIV’
Healthy is the new sexy!
ZSPORT
_____________ From its inception, Zsport has benefited from the medical and technological expertise of Medical Z®. Its high-tech sports bra collections are developed in collaboration with the world’s leading specialists in breast surgery and sports medicine. Tested and approved by professional athletes prior to commercialisation, Zsport sports bras and crop tops take into consideration the weight/volume ratio of the breast. So the collections offer unprecedented support, while respecting the woman’s anatomy, for all sizes from 80A to 110E.
ZSport
Yoga Searcher
YOGA SEARCHER
Bro Fitwear
_____________ A project born between land and sea, in Hossegor! Bénédicte Peroz, a yoga enthusiast, and François Payot, founder of the Rip Curl brand, decided to transform a farm in Les Landes into a centre for yoga retreats. Seduced by the concept, Sandrine Schiele (designer) and Dune Payot (CEO) teamed up to offer a collection of yoga clothes. The goal? To take the yoga state of mind beyond the mat. From bras to tops, sweatshirts and leggings, all products are manufactured in Europe from natural materials (bamboo, wool, cotton) and vegetable dyes in ECO-TEX certified workshops. 75
YVETTE
_____________ This Chinese brand, with 18 years’ experience in the design and manufacture of women’s sportswear, brings comfort, safety and professionalism to all sports. Through its collections, Yvette wants to encourage women to express their freedom and independence.
MODE CITY &
IT’S A NEW EXPERIENCE! THE ESSENTIALS & COCOONING Lingerie and swimwear essentials: summer lingerie and underwear, swimsuits, ready-to-wear beachwear, homewear. Chantelle, Simone Perele, Lise Charmel, Lou, Empreinte…
400
exhibiting brands
72%
JUST FASHION A 100% swimwear area: fashion swimsuits, activewear and trends. Seafolly, Banana Moon, Pain de sucre, Luli fama… DESIGNER LABELS The premium collections of swimwear designers. Gottex, Maryan Mehlhorn, Twin Set, Melissa Odabash, DnuD ACCESSORIES The most fashionable accessories on the market. Le comptoir de la plage, Kamoa, Calao, Always the sun, Ira Salles
International
CREATIVE LABELS Young fashion designers in Lingerie & Swimwear. Damaris, Mabi Swimwear, Fleur of England, Les ultraviolettes, Serge Guilloux
France
RETAIL EQUIPMENT The complementary world of store equipment. Atelier mannequins, Sos cintres, Steam one, Valplastick, Cofrad
28%
AND ITS 2 ALTERNATIVE SPACES! SPORTIV’: Healthy is the new sexy EXPOSED: A “showroom” spirit! 76
INTERFILIÈRE PARIS
A real networking platform, it is the meeting place for all the international stakeholders on the market: manufacturers, embroiderers, lacemakers, designers, trend offices, etc. An incubator for forward looking reflection, the exhibition deciphers the expectations of consumers and anticipates the key market developments in constant flow driven by innovation and performance. Interfilière Paris July is the trade show which launches the season’s beachwear!
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THE PLUS OF THIS EDITION? - Artistic and technical textile printing on lingerie, beachwear and sportswear - An increasing amount of fabric designers with the arrival of «first-time exhibitors» like See Creatures, Nicole Ferrari, Studio Fennec, etc. - A exhaustive fibre hub: Eastman is makings its entrance with its Naia fibre alongside Asahi Kasei, Hyosung, Invista, Nilit and Lenzing. - A Sourcing sector which is coming together with the arrival of 3 specialised Asian exhibitors like Fansl Clothing, specialist in shapewear products and techniques, who is also providing technical solutions like laminating or hot melt glueing, etc.
+ A NEW SPACE FOR COLLABORATIONS Where start-ups and innovations in the sector can interact with the brands under a new experimental voice: «TOMORROW ! The innovative Exchange and Experimental Way …»
exhibiting brands
50 new exhibitors for the 1st time at the trade show!
28
countries represented
15%
International
85%
France 77
MODE CITY & INTERFILIÈRE PARIS
THE CATWALK SHOWS
All the best lingerie and swimwear brands come together and take to the catwalk in a 30 minutes show based on the themes presented on the Trends Forum.
Every day / 3 catwalk shows .
2pm-3pm Ò ’SUMMER DREAM’ An opening dedicated to Colombia as part of the ProColombia partnership for the year France-Colombie. And ending with a tribute to French beachwear expertise. 2:30pm Ò ’VIBRANT MIAMI ’ An opening dedicated to Colombia as part of the France-Colombie years and in partnership with ProColombia. Ending with Maryan Mehlhorn, showcasing her beachwear expertise. 4:30pm Ò ’THE SELECTION’ A finale presenting the most beautiful pieces by the Designer of the Year: Raffaela d’Angelo. Unabella
THE TRENDS AREA: TRENDS & SELECTION
In the Trends area, there are three personalised services Ò The Trends area guides visitors through the latest must-haves in stores for summer 2018. Ò The Selection area: brings The Selection Guide to life through the season’s most iconic products. Ò The Retail Academy is intended to provide concrete and immediately applicable solutions to its participants. Created by the agency 79C, this academy offers seven key insights that combine learning and fun. A personal coach is available on request to perform merchandising for stores.
Not to be missed! 2 fashion show events Saturday 8 July at 7.30pm Ò ROCK MY SWIM ! The unprecedented «100% ROCK, SUMMER & FASHION» event The first public catwalk show consisting entirely of swimwear. Get ready for the holidays! This multi-brands catwalk show will present a specialist selection of the most beautiful summer silhouettes, including French and international swimwear such as: Antigel, Banana Moon, Billabong, Caffé Swimwear, Calarena, Cardo Paris, Coco Rave, Contours by Coco Reef,,Empreinte, Fantasie, Freya, Hateia, Iodus, Jolidon, Lise Charmel, Lou, Luli Fama, Maison Lejaby, Maryan Mehlhorn, Panarea Couture, Paula Beachwear, Prelude, Raffaela D’Angelo, Simone Pérèle, TwinSet, Vanity Fair With our guests: Alizée and Denitsa Ikonomova Special guest: Pamela Anderson Monday 10 July at 3pm Ò THE BALNÉAIRE BRAND PERFORMS ITS LIVE SHOW, BROADCAST on Tmall in China from 9pm!
We wish to thank Val de Rance Ò For moments full of a nomadic free spirit, Val de Rance ciders are taking on a new shape...in cans! So fruity, So brut, So sweet.... 78
MUCH MORE THAN JUST A TRADE SHOW...
It’s a new experience!
NEW!
THE MEDIA ROOM
This year, the Media Room is repeating its press club to welcome innovative players in the market with a view to sharing information and key content from the industry. On the agenda: presentations and talks on topical subjects! Sneak a peek at the Media Room programme! __________
SATURDAY 8 JULY
10-10.30am Ò Intelligent innovation to improve our future wardrobe Roica™
ROICA™ is a fibre with excellent stretching and recovery properties, using the science of Asahi Kasei polymer. Supported by sound, high quality technology, it’s a fibre that meets many needs.
11.45am-12.30pm Ò Welcome speech by MarieLaure Bellon Chair of the Eurovet Management Board and the Mode City and Interfilière Designer of the Year Awards Ceremony 2.45-3.15pm Ò Buying less but better: no more Fast Fashion! Loom, Guillaume Declair Founder of LOOM
The planet hates overflowing cupboards. With fast fashion inciting us to buy more and more, Loom is encouraging us to buy less and better with quality products at the right price... for clothing that lasts! (swimwear, shirts, chinos, etc.)
4pm-4.30pm Ò #Wondersportwomen Emmanuelle JAPPERT, Author
This original work on women and sport is more than just a beautiful book. «Wonder Sport Woman» tells the stories of 23 talented women of all ages and from
different backgrounds. The book’s goal is to illustrate the benefits of sport and its impact on well-being, productivity, and creativity. The subjects were chosen for their roles in society and are presented through personal interviews and photos in their workout clothes. They all talk about their professional success and how being active helps them meet all their goals.
5.30-6pm Ò Research into future uses Wair, Caroline Van Renterghem CEO
Clothing was designed to protect us from our environment. It has evolved a lot in recent decades, and yet our wardrobe has progressed very little! That’s why WAIR has joined the FASHION TECH movement, which is introducing innovation in fashion. WAIR is the first anti-pollution scarf. Protecting us in style from the main harmful elements of air pollution, and gives information on air quality through its SUP’AIRMAN app by WAIR.
__________
SUNDAY 9 JULY
10.30-11am Ò Textile and medical innovation Spartan, Arthur Menard Co-founder & CMO
Dozens of scientific studies have shown that electromagnetic waves have a strong impact on male fertility. In order to block the waves emitted by mobile phones and WiFi, SPARTAN has developed a unique hightech fabric. This is achieved by incorporating fibres of pure silver into the cotton of the underwear. This silver fibre knit acts as an electromagnetic shield that prevents the waves from reaching the genitals. Result: A high-quality product resulting from French expertise with high-end design and comfort.
1.15-1.45pm Ò Alternative Beauty JOLI MOI, Isabelle Rabier Founder
3 women. 3 backgrounds. 3 areas of expertise. 3 daring women! Ever since they met, they have been driven by the same desire to revolutionise the lives of women in their own way. Together they have launched a new form of beauty distribution in France, personalised and intimate. Jolimoi is a new way to discover beauty products, to test them before buying and to benefit from personalised advice thanks to a Beauty
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Stylist.
5.15-5.45pm Ò What is the future of retail in tomorrow’s digital world? Oxymore, Jean-Christophe Bonis - Founder & CEO
Since the advent of the internet and the resulting digital revolution, the world is changing profoundly and at an everincreasing pace. The challenges for organisations are substantial, as expected given the potential of this new economy. An adventurer, nomad, tireless traveller, and blogger, technology enthusiast, speaker, author and PhD graduate, Jean-Christophe, an analyst who specialising in new technology for over 15 years, has devoted his career to analysing the consequences of new technologies on consumer behaviour and the strategic implications for organisations and business. He advises several organisations in France and abroad.
__________
MONDAY 10 JULY
10.30-11am Ò Overview of the textile industry: political and economic support for innovation UIT, Emmanuelle Butaud-Stubb, General delegate
General delegate of the Union of Textile Industries. Innovation is a key priority. As part of the release of the White Paper on Intelligent Textiles, an interview on the evolution of this industry.
1.30-2pm Ò State-of-the-art cutting systems to revolutionise manufacturing Lectra, Philippe Ribera, Vice President of Innovation
World leader in integrated technology solutions for the textile sector (cutting, design and development of parts).
MODE CITY
HAPPY BIRTHDAY !
DAVID 65TH ANNIVERSARY
_____________ The Italian brand David celebrates this year its 65th anniversary! Founded in 1952, this is the first swimwear brand of the AFS-International group. Specializing in high-end swimwear for women and men, it continues to draw inspiration from the vibrant colors and colorful prints of Italian fashion.
David
ANTIGEL 18TH ANNIVERSARY
_____________ The brand of the LISE CHARMEL group, created in 1999 embodies fashion for natural, spontaneous and engaging young women. With each new season, ANTIGEL creates irresistibly seductive ensembles, ripe with pastel or flashy colors, original designs and ultra comfortable materials. For 2018, the mantra of the 18th Beach collection of the brand is «Anti-spleen, anti-routine, ANTIGEL !» A major collection, bursting with the most joyful creative freedom and fundamentally modern, ANTIGEL ads its original and impertinent touch to everything. Stay tuned for positive and creative energy, style and chic for all young women, regardless of their morphology!
Antigel
COAST SOCIETY WINS THE 2017 TALENT INTIMA PRIZE!
Coast Society
_____________ INTIMA magazine supports young fashion creators and, each session, distinguishes a particularly creative young brand. This award provides a real boost in terms of support to a young label of lingerie or swimwear. Davide Jais decided to found Coast Society in 2014, in Milan. An ideally masculine symbol of a contemporary farniente, highlighted with iconic references, the jubilant expression of an inspiring savoirvivre, Coast Society embodies the supreme values ??of timeless chic and all its shared brand affinities. Through its collections Men and Junior «swimwear for all-seasons» as well as beachwear, resortwear and accessories, the Coast Society brand strongly displays its Italian roots. Swimshorts, polo shirts, beach towels, sneakers and sunglasses are designed for today’s contemporary nomads. 80
EXHIBITORS NEWS
2017
THE MOST EXPECTED COLLAB’S OF THE SHOW! CALARENA
CARDO PARIS X FUSALP _____________ This year, Cardo Paris is launching a high-end collaboration with the Fusalp skiwear brand. The results are stunning: a capsule collection of 4 sports-chic swimsuits: moulded Injection Zippers, figure flattering stretch material, a nod to the softshell of the tight ski pants, all in a range of blue white and red colors. Tested and approved by Claudia Riegler Dénériaz, Alpine ski champion and Clementine Lucine, world champion in water skiing, the range combines visual impact and technical features.
_____________
Launches its «capsules» collections of sunglasses...
Since its inception, the Calarena brand has enjoyed spectacular success in the women’s fashion swimwear, in France as well as abroad. To expand its beachwear range and continue to showcase its distinctive holiday lifestyles, the Corsican brand has quite naturally chosen to create a capsule collection of sunglasses. ...And a nice collaboration with MarieAnge Casta Top-model, actress and daughter of the Corsican island, the beautiful MarieAnge Casta signs with Calarena a capsule collection in the form of a holiday suitcase: bikinis, one-piece swimsuits, t-shirts, dresses and accessories. A magnificent encounter with Corsican creativity embodied in an elegant suitcase declined in white, gray and black tones. Don’t miss it!
Calarena
Cardo Paris
VILEBREQUIN PRESENTS 3 ICONIC COLLAB’S
_____________ Since 1971, the swimwear and beachwear brand that was dreamt up by Fred Prysquel while sitting on the terrace of Café Sénéquier, has come a long way. X SUNNYLIFE A ramped-up collaboration with Sunnylife, Australia’s leading brand for inflatables and beach accessories. In vibrant 3D, the iconic turtle is the XXL companion for all type of bathing, relaxing or playful activity, but also a party highlight, with a glass-holder version for a successful pool party! X LA TARTE TROPEZIENNE A breath of pleasure and indulgence refreshes the summer with this sweet-sour collaboration in the colors of St-Tropez! Vilebrequin X La Tarte Tropézienne have launched a surprising collaboration, combining swimwear and pastries, treats to enjoy and to pamper your friends and family.
Seafolly
SEAFOLLY X CHANDON _____________ The Australian beachwear brand gives the Chandon sparkling wine bottles from the prestigious winemaker Moêt & Chandon a new look! Seafolly presents its inspiring range of «Palm Beach» and «Modern Love» designs by covering the bottles with plant designs and romantic rose prints. Be sure to sample them, next October!
Vilebrequin
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X KARL LAGERFELD This Vilebrequin X Karl Lagerfeld capsule collection is based on a combination of bright blue, white and black colors, for men as well as for women: polo, bathing shorts, bikini, tunics, beach towels and bags ... you can’t miss them!
MODE CITY
SOWE
_____________
The freedom of Mix&Match After 10 years in the world of sports brands, Perrine Lacombe Tulasne has decided to devote herself to a product she has always loved and that has been with her in all her travels: the swimsuit. «Sowe» is the contraction of «South» and «West» since the brand was born in the South-West of France, and more specifically in Biarritz, in 2014. The Basque Country providing the backdrop for its collections, Sowe Biarritz illustrates its mantra «Sowe imagine, so you create» through a new concept of mix & match swimwear. The brand offers a collection of swimwear giving to all the possibility to affirm their personality, by mixing shapes, prints and colors in an infinity of ways! Not to be missed: a new active range in the Sowe Biarritz collections, dedicated to the practice of water sports such as surfing or stand up paddle. Sowe
LORNA JANE
Fifth Sense Lingerie
Empreinte
EMPREINTE
_____________
Leads its revolution! Empreinte highlights its range of seamless lingerie, newly renamed REVOLUTION. Combining invisibility, comfort and a lifted silhouette, the new Empreinte range offers figure flattering performance. Sporting a unique fit and comfort, precious materials, a variety of styles, contemporary color ranges and a size line-up going all the way to the H-cup. Five different themes make up the REVOLUTION range, five complementary styles, five identities: Cassiopée, Melody, Nikki, Verity and Grace.
_____________ Unveils an «elevate» collection of sports shoes This year, the Australian brand is enlarging its offer by creating its very first line of sports shoes, in order to make it a point of honour to complete every woman’s sportswear wardrobe.
FIFTH SENSE LINGERIE _____________ Lingerie launches a swimsuit collection! A brand dedicated to well being and to pleasure for the ladies who wear these garments, Fifth Sense Lingerie has always been concerned with the comfort the product procures, taking advantage of ultra-quality material and good fitting. This year, the brand will be launching its first Swimsuit collection consisting of 10 bathing suits, a towel, a fouta and a bathcloth with exclusive patterns in blue and red shades. At the same time, Fifth Sense is launching its «Bridal» capsule collection to highlight the pleasure of each woman to relive an unforgettable moment of her life: her marriage.
Lorna Jane
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EXHIBITORS NEWS
MIRADONNA BY MIRACLESUIT
_____________ The brand is the offspring of a marriage between two successful companies in the swimsuit creation line: Miraclesuit, the American leader of the sheathing swimsuit, and AFS International, one of the major Italian players on the market. The name Miradonna itself brings on a message in two parts which tell the brand’s story. Mira is an invitation to admire those superb Italian creations which underline Donna’s beauty, the sensual woman which this line would like to celebrate. Miraclesuit puts all its know-how – acquired over the last 20 years – to offer a complete range, the finality of which is to refine and add curves to silhouettes. In one word, to place itself as a discrete ally of women, enabling them to feel beautiful and confident.
2017
THE ACCESSORY PUTS ON ITS SHOW! AMADORIA
Amadoria
_____________ is an English brand of aesthetic jewels. Amadoria teams travel around the world to look for qualified artisans to create original designs by using crystals, rockery pearls, seeds or natural stones.
CAIA
_____________ Since the summer of 2013, Caia brings you comfort for those lazy days! Beach cushions have become an indispensable fashion accessory for those who abandon neither comfort nor style, even when relaxing on a beach of golden sand. Combining design and quality in a cushion which is both waterproof and easy to transport, Caia beach cushions are manufactured in Portugal, their home country.
Miradonna
Caia
SEA YOU SOON
THE 3 IN 1 FEMININE GARMENT SIGNED PANOS EMPORIO
_____________ The history of the Swedish brand Panos Emporio is intrinsically linked to that of its creator. Panos Papadopoulos left his native Greece and founded the Panos empire in record time in his new country, Sweden. Since 1986, innovation, quality and style resume the brand’s philosophy. It’s with a stunning continuity that Panos Emporio is launching a very new concept in 2017. It’s called Paillot: a feminine multiwear garment which can be worn in three different ways, as a one piece suit, as a bikini, but also as a top and a miniskirt. A conceptual and innovating ensemble for women who wish to ally tendency and style to practicality. Panos Emporio mixes different genres with an innovating and original three-inone.
Sea You Soon
UZURII
_____________ In the course of the summer of 2013, Grigoris and Constantinos Samaras founded Sea You Soon: a brand of quality beach towels with a minimal and natural aesthetic and a true nomad spirit. Created by cosmopolitan travellers throughout the world, they are over dimensioned, light and resistant to the elements. You’ll find audacious stripes or motifs and exclusive designs for elegance in every fibre of the towel.
_____________ This brand of beach shoes comes with a clear and powerful signature: the ultimate combination of relaxed glamour and timeless elegance. In the beginning, the fashion designer Shieglee Ferreira dos Santos developed Uzurii so that women may feel elegant, attractive and feminine on the beach!
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INTERFILIÈRE PARIS
Cadica
Nicole Ferrari
BILLION UNION
Ò A new unit in Vietnam
Equipped with cutting-edge machines for elasticated mesh fabrics, the company now produces 2.5 million metres of plain fabrics and 1.3 million prints per month.
CADICA
Ò First time at the show
Established in 1974, this large and growing Italian company produces labels and markings for fashion: hanging and stitched-on labels, patches, metal and leather labels, RFID and bar code labels, packaging, and more. It has 7 production and logistics centres (Italy, Turkey, China, Hong Kong, Romania, Bangladesh and India).
DARQUER
Ò An historic monument
CORPORATE
Ludlow 1867
HONGYUE TEXTILE
RITEX 2002
A newcomer to the show, Hongyue presents its collection of jacquards and printed mesh fabrics for swimwear, lingerie, sportswear and leisurewear: functional elasticated mesh, soft and highly breathable, with 3D effects in nylon, polycotton, Modal, Tactel, Supplex, Coolmax and more.
A special anniversary for this family business that has quickly become known as a specialist in circular knits for swimwear: 30 people, 900,000 metres per year and a turnover of nearly 8 million euros.
Ò Technical jacquards
Ò The Spanish brand celebrates its 15th birthday
JOTTA
ROJA TEXT
With Monna Lisa, a digital machine for high-volume, fast and accurate production, with a capacity of 80 metres per hour, the Taiwanese specialist prints more than 600,000 metres per month.
This Turkish family embroidery and lace business has just invested in a vast software programme that gives all of its customers access to the 30,000 designs in its archives.
Ò Investing in equipment
LUDLOW 1867
Ò A century and a half of expertise
Ò Online
SERAM
Ò 30 years’ old and already a name for itself
In one of the pavilions framing the porch of the 18th century Hôtel de Vibraye, Dentelles Darquer has opened its Parisian lace showroom, presenting the fruits of 180 years of experience and know-how.
And a first range entirely dedicated to lingerie and swimwear to celebrate the 150th anniversary of the British accessory specialist: tassels, embroideries, hooks, sequins, pearls, macramé, and more...
GAYOU LACE
NICOLE FERRARI
SOFILETA ET HYOSUNG
The Asian lace-maker has invited its entire 30-strong creative team to participate in the company’s new push in Europe: creativity-exclusivity-responsibility, three key words and 240 designs to attract and convince buyers.
This Barcelona-based design studio, founded in January by designer Nicole McLeish, is making its début at the show. Its vast collection of 300 handmade designs features tropical flowers, geometric patterns, abstract designs and paisleys...
With 25 years of marriage under its belt, this wonderful union has given the French knitter the chance to launch a new collection of high-performance knits with creora® Fresh. Thus sealing a successful partnership, set to last for many years to come.
Ò European aspirations
Ò Brand new
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Champagne and exceptional designs to celebrate three decades of success: 800 people, 7 sites, showrooms around the world, innovative collections and prestigious partners.
Ò Silver wedding anniversary
EXHIBITORS NEWS
TECHNOLOGICAL INNOVATIONS
2017
INPLET
Ò It’s all clear
PAYEN
Ò High performance
ART MARTIN
Ò Shape memory
Soft Tech, the new cup from the Function range, made using ultra-soft and malleable foam with superb shape memory, perfectly adapts to your body shape thanks to its elasticity.
BRUGNOLI
Ò Finer and finer
Brugnoli’s new technology combines extra-fine knitting and advanced colour work to offer a new ExtraJacquard range of finer knits and more toned colours, customisable on demand.
MUELHMEIER
Ò A perfect symbiosis
The new Casual wireless cup offers a contemporary design, perfect stability due to its supportive foam, and maximum comfort thanks to its ‘gradual’ neckline.
Nothing can stop Payen: its ESF brand of high-tech bi-stretch weaves is innovating with a double-faced fabric in wool and polyamide with Lycra. A great, more light-weight alternative to the classic bonded cottons.
PRYM INTIMATES GROUP Ò A new patent
After the SoftSeal Hook&Eyes™, an extra-soft bra extender, here is the allnew Sleek SoftSeal™, an extremely clean, flat and soft bra extender, ideal for the seamless bra.
RITEX 2002
Ò Thermochrome
The specialist in printed circular knit for swimwear is launching a new fabric whose colour changes according to the temperature of the body. Watch out for sunburn.
ENVIRONMENTAL COMMITMENT
ILUNA
Ò Even better
Brugnoli
Six months after the launch of its GreenLabel range, Iluna Group has obtained STeP (Sustainable Textile Production) certifications from Oeko-Tex. The company founded by Luigi Annovazzi in 1969, one of the main European producers of lace, embroidery, mesh, and jacquards, is making a giant leap forward toward sustainable development in partnership with Asahi Kasei: Iluna has decided to use ROICA™ Eco Smart «ecological» stretch fiber for nearly its entire range.
Ritex 2002
Inplet is already very committed to a ‘clean’ production policy and is now developing part of its collection in recycled polyamide yarns. The new extra-light, elastic or rigid tulles, perfect for embroidery stockings, are already a bestseller.
KEWALRAM
Ò Uncontaminated
Its size (800 people, 57 embroidery machines, and 365,000 metres per month) is on a par with the ecological commitment made by this Indonesian company that uses ‘uncontaminated’ cotton certified by the BCI (Better Cotton Initiative).
RITEX 2002
Ò Off to a great start
The first 190 g/m² recycled stretch fabrics at Ritex 2002, in plain colours and print bases, are made from a new recycled polyamide yarn (81% PA/19% EA).
SANKO
Ò Very committed
Sanko, certified by Oeko-Tex, STeP, GOTS and ISO 9000, offers an eco-responsible collection of organic cotton and recycled polyester. It offers various stretch and rigid knits in cotton, Supima, polycotton, Modal and microModal, viscose, Tencel and silk.
TAUBERT
Ò A natural touch
A strict sustainable development policy (renewable energy sources, certified production chain, rigorous selection of suppliers) and a new ‘Natural’ range made from renewable yarns to complement the silk collection.
Sanko
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INTERFILIÈRE PARIS
NEW PRODUCTS ANTIK DANTEL Ò Ode to women
The embroidered lace specialist (4 million metres of lace strips, 250,000 metres in all-over prints and more than 10,000 motifs) is releasing a new and (even more) improved collection of high quality fabrics, to highlight the beauty of women.
CHEYNET Ò A must
Tech & Design: a collection totally dedicated to the presentation of Cheynet’s expertise, bringing added value to elastic ribbons and making a variety of creations possible: assemblages, cut-outs, finishings.
JY TEXTILE LIMITED
ROJA TEXT
The specialist in functional mesh fabrics is launching a new line of ultra-fine satin-touch knits, with the finest linear fabrics on the market, a new collection of flocked printed knits and a new 1-3 mm spacer.
Geometric motifs and oversized flowers make their mark in the collection of allover laces and braids. Bright colours take pride of place on traditional and vintage embroidery, with motifs largely inspired by nature.
LEGOPLAST
SATAB
A new polypropylene for the pockets of the Italian specialist: The PP smokes. Note that the pockets can be decorated with coloured zips, and personalised with digital prints at the request of the customer.
Two new collections: sporty and romantic with Pulsation (laces and cords in graphic, geometric, flashy or patriotic tricolour prints). And Emotion (soft, matt, textured romantic ribbons, metallic cords).
Ò Good news comes in threes
Ò Smoking
With a new version of the wiring protection to reduce pressure on the body, Devsel has succeeded in combining comfort, softness and elegance for the wearer, including for large sizes.
ODEA
Ò Making an impact
There are several new products to discover: Skin Soft, a lace made with very special thread, as soft as cashmere. A new collection of woven-effect Jacquard lace and a collection of very lightweight and adaptable all-over Raschel lace with high elongation. Also worth noting is a first capsule collection of very stretchy shapewear lace.
FISCHER TEXTIL Ò Swimmingly
The leading specialist in underwear fabrics is launching a first collection of materials for swimsuits, and is refreshing its underwear range with new spacers, embossed fabrics, new tulles, and more.
Satab
Ò For athleisure
A new line of very stretchy, very lightweight lace, designed especially for athleisure, activewear and sports bras.
ENCAJES
Ò One and the other
MACRA LACE
DEVSEL
Ò Complete comfort
Ò All about colour
Ò A resounding success
The new EasyTube wiring protection launched a few months ago has been a clear success: its resistance, comfort and customised dyeing on demand have seduced many of the major players in lingerie and swimwear.
PAPILLON
Ò Inside the box
The new leather-effect Ceco Box™ with 3D printed ribbon: the latest addition to Papillon’s packaging brings a stylish personalised touch to lingerie pieces. Ideal for special occasions or for a high-end clientele.
SERAM Ò Online
Seram has taken its collections online with a catalogue of more than 5000 products on www.seramonline.com: item searches by market, product type, material, season or keyword, online sample orders and creation of wishlists.
SWF
Ò New-look press stud tape
SWF’s polyester satin press stud tapes now offer the ability mix and match the colours of the press studs and the satin strip.
RIMTEKS
Ò Hidden functionality
Two new collections of high-performance elastics, boasting ‘invisible’ features developed in line with the successful Pure Style collection: Street Style for the sports market, and Oriental Feeling for lingerie.
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Piave Maitex
EXHIBITORS NEWS
CONVERTEX
CONVERTEX
Ò Flocked
New flock printing with very high resistance to washing.
BROWNE DOG STUDIO Ò Multicultural
A strong reputation in the Surf-SwimStreetwear markets, plus celebrity customers and an extensive collection influenced by the multicultural inspirations of its team of international designers.
DEA DESSIN
Ò Seventies styles
A Swiss design studio created in 2008 by Andrea Buck, Dea Dessin stands out for its responsiveness and speed of execution. It has a veritable treasure trove of designs with huge archives from the 50s, 60s and 70s.
DIGITALE TEXTIL Ò Technique
2017
Timeless and technical digital prints: UV50+ protection, antibacterial and moisturising treatment with Aloe Vera, chlorine resistance with Creora Highclo® elastane fibre, and high elas-
ticity with Creora Power Fit®.
JOTTA
Ò On-trend
Flock patterns on printed backgrounds, with metallic or embroidered prints.
JY TEXTILE Ò Impressive
Two new decorative prints: Aqua Mirage, a hydrographic print over chrome that appears and disappears, and Metallic Mirage, metallic printing with a multicoloured changing effect.
L’ATELIER DU DESSIN TEXTILE
Atelier du Dessin
drawings: ethnic, tribal, tropical, animal, geometric, abstract, bohemian, figurative, floral and more.
LIBERTY TEX Ò Embroidered
Embroidery placed on a digitally printed background with an irregular pattern.
SEIREN
Ò High-tech
Viscotecs® digital prints, obtained using a patented Viscomagic® process which dissolves polyester through treatment, with technical performance for the compression market: power control, ventilation, 3D effect, and more.
Ò Free
A duo of textile designers who set themselves apart through their freedom of creation and the way they mix up techniques, both digitally and by hand: flowers, ethnic, graphics, cashmere, and more.
LAURA CAMPION Ò 300 to 400 draws
The British studio offers a vast repertoire of 300 to 400 freely inspired JY Textile
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CONTACTS MODE CITY
Ò AKAGENCY 48, Rue Greneta 75002 Paris +33 (0)1 44 88 21 25
Aleksandra Kawecki
aleksandra@akagencyparis.com +33 (0)6 82 30 35 57
Jennifer Sieng
jennifer.akagency@gmail.com +33 (0)6 80 90 48 11
INTERFILIÈRE PARIS Ò PRESS PROMENADE
Claire Correia Santos
claire@presspromenade.fr +33 (0)6 13 61 22 00
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