How to Let for a good rent, to a good tenant – quickly Maximise and protect your rental income Complete Property Management The affordable must-have
Landlord Property Portfolio: ‘My Account’ online Everything is at your fingertips VOIDS LOW
We have an industry leading track record LO
W AR R E A R
Our Story 1st to market
S
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ludlowthompson understands what today’s landlord needs from a letting agent
Excellent service: it’s official 21 awards from independent customer review website allagents.co.uk including ‘Gold, Best London Letting Agent (Firm) 2012’ ‘Gold, Best UK Letting Agent (Firm) 2012’ See Landlords and Tenants comments at www.allagents.co.uk/ludlow-thompson/
Design & Prin Copywriting
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INSIDE What’s important to you
Established
Over 40,000+
120,000+
Experts
400,000+
Over 20 years
Tenancies arranged
Customer moves to date
Lettings & Risk Management
Tenant Database
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Our focus: speed of Let, reliability, maximum rent, minimum risk = complete reassurance.
Letting with ludlowthompson
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At a glance flow chart.
Our unique service
8
10
For faster Letting + expert people.
Maximised marketing
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10
Maximum interest = maximised price.
ludlowthompson
London
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From major websites to national press, high street offices and our nippy VW beetles, we’ve got London covered.
Maximise & protect rental income
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ludlowthompson adopts a 360º approach.
Tenants Move-in
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From start to tenancy, to relet arrangements.
My Account:
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You are always in the know with ‘My Account’, anytime during the transaction and tenancy.
Complete management
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The affordable must-have to safeguard your interests throughout the tenancy.
Buy-to-let Club
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Join for free today.
Property news and advice for the London property market
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Our story – why we’re London’s Letting Agent
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We are one of the first to deliver what the market needs.
A nice little earner
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Landlords referral scheme.
Follow us on Twitter
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https://twitter.com/ludlow_thompson
Lettings Area Offices across London
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Contact details and addresses for our 11 Offices in London.
Design & Print: www.prestigeprint.biz Copywriting by: www.keymarcoms.co.uk
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What’s important to you? Speed of let
Reliability
OUR FOCUS Maximum rent Minimum risk
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How to rent to a good tenant, for a good rent, quickly • Prospects database of 400,000 + tenants • Cutting edge website • 24 hr online appointments • Wide promotion
• Expert staff • Professional credit referencing • Complete Property Management: the affordable must-have
• Marketing to maximise interest and maximise rents
• L andlord Protection with Rental & Legal Warranty •M aximised occupancy – 99% of our managed property is void free • L ow arrears – industry leading rates of between 1-3%
We subscribe to the highest industry standards
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At a glance letting with ludlowthompson.com Here’s how we let your property, from marketing to the key letting stages throughout the tenancy term. You can monitor progress via your online ‘My Account’ at any time.
YOUR ENQUIRY
AGREEMENTS SIGNED ON RENEWAL
NEW TENANT AGREEMENT MOVE-IN
TENANT RENEWS
TENANT CHECK-OUT INVENTORY CLEANING
TELEPHONE VALUATION
V
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NO RENEWAL
RENEWAL/ END OF TENANCY
CLIENT LIAISON
VOIDS LOW
We have an industry leading track record LO
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REPAIRS REPORTED ONLINE OR VIA HOTLINE
PROPERTY INSPECTIONS/ MANAGEMENT
W AR R E A R S
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E N
BUY TO LET SERVICES MULTINATIONAL TRANSLATION FOR OVERSEAS CLIENTS
VISIT PROPERTY VALUATION
TENANT ENQUIRIES 24/7
PROPERTY MARKETING
PROPERTY VIEWINGS
TENANT RESERVATION FEE TAKEN
DATABASE OF 17,000+ POTENTIAL TENANTS
REVIEW AFTER 2 WEEKS IF NO OFFERS
TO LET BOARDS
OFFER ACCEPTED RESERVE DEPOSIT
AL
S/ NT
PROPERTY MARKETING OUR WEBSITE DETAILS LISTINGS AT MAJOR PORTALS AUTO EMAILS TO POTENTIAL TENANTS MOBILE WEBSITE - LUDLOW.MOBI AUTO TEXT TO TENANT MOBILES RSS FEEDS
HIGH STREET OFFICES IN LONDON MARKETING ACROSS LONDON OFFICES
RENT RECEIVE & ACCOUNT
TENANT MOVE-IN & CHECK-IN & INVENTORY
PROPERTY PORTFOLIO ACCOUNT REVIEW PROGRESS AT ANYTIME
SAFETY CERTIFICATES
UTILITIES CLEANING
FURNISHING
PROPERTY PREPARATION
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TENANT REFERENCES SUBMITTED/ ACCEPTED
AGREEMENT SIGNED DEPOSIT PAID
LET BY BOARDS
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Faster Letting = Lower voids Over 135 employees focused on letting
Even when Offices closed, we’re on mobile phones + email
Property appointments online speeds up enquiries
Online referencing speeds up application process
Online payments speeds up tenants’ payments
our
unique service
We seek customer feedback on each transaction
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Expert People All our property consultants expected to complete industry qualification NFOPP
For our excellent training: Investors in People accreditation for the last 10 years
All our Managers have been with us an average of 5 years
Our experience of running sealed bids can encourage higher rental offers All our people are motivated by long-term incentives
VIEW DEMO
www.ludlowthompson.com/letting
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HEIGHTS
Great
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Stephen Ludlow comments:
“Every year, ludlowthompson invest hundreds of thousands of pounds in marketing and Information Technology. Our systems make it quicker and easier for tenants to find and move-in to property; our marketing raises awareness of this superior service: a winning combination for our landlords who want to rent quickly, to a ‘quality’ tenant for a good rent.”
With proactive web, email, SMS and telemarketing we’re reaching places others don’t.
Location, Location, Location We market more than just your property. Schools, transport, local cinemas & restaurants nearby. Tenants can see and plan journey times – even cycling and walking – from all our property details. Journey planners now include Barclays Bike Docking Stations.
ludlowthompson Property Market Newsletter – average readership: 15,000 page views per month Source Google analytics 2012
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RSS
Marketing on major and wide reaching property websites
Cutting edge marketing for letting your property in London obile phone internet M marketing: ludlow.mobi Fully interactive website property details via mobile phone
High street offices across London and eye-catching VW Viewing vehicles
F ull details of your property are easily accessible for tenants who are ‘out and about’
Our website features the lastest technology to promote all the best features of your property: Full description with photos All nearest public transport types (tube, DLR, train, tram, bus stops & river taxis) & integrated London Journey Planner from TFL to plot and time routes
let by
Interactive ZoomMap plotting nearest amenities e.g. supermarkets, convenience stores, bars, restaurants, cinemas, public parks and gyms and Barclays Bike Stations Area guides for your area High resolution Satellite and Aerial Photography Schools in the area (public and private) – including results and performance tables
Major
property portals and search engines Your property is included on 30+ property portal websites. Eleven
prominent high-street based Area Offices across London We’re open 6 days a week, until late Monday – Thursday and Saturdays for more time to Let your property. Property
Alerts! By Email
We match and send full details for your property details by email to any potential tenants. The email is fully interactive for booking a viewing, emailing a friend or requesting a call. Text/SMS
Updates
to mobile Property
Tenants signed up for SMS will receive details of your property if it matches their requirements. Your Property Portfolio Account will even tell you how many SMS/ Text we have sent. RSS
feeds
Reaching people who prefer not to receive email or Text Property Alerts, we capture this growing market of web users.
Online Book a Viewing request Call Me Request + Email A Friend Printable PDF brochure 11
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From major websites to national press, high street offices and our nippy VW Beetles, we’ve got London covered.
Our experience means we are regularly quoted in the national press
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VOIDS LOW
We have an industry leading track record LO
W AR R E A R
S
Maximise & Protect Rental Income ludlowthompson adopts a 360° approach
Once the best possible rental is achieved through high profile marketing, we put measures in place to protect your income throughout the tenancy.
Protecting your rental income
Why do you Rental Warranty?
ludlowthompson adopt the following strategy to minimise landlords exposure to unpaid rents:
If your tenant suffers redundancy, divorce, separation or ill-health, it may no longer be possible to comply with the terms of the Tenancy Agreement.
obust credit reference scoring to check R that the tenant can afford to pay the rent – they must earn 2.5 x the annual rental Thorough PDQ referencing: bank statements, employers references, wage slips, photo ID, utility bills irect debit mandates for rental payments D are always encouraged apid response rent arrears follow up R system minimises further delays ental warranty & Legal expenses cover R Covers you for up to six months unpaid rent (for sums covered – ask us), whilst we ‘manage-out’ the arrear. With rises in unemployment a rental warranty and legal expenses insurance package for rented property is now more important than ever. The cost can be offset against income tax liability for rental property.
he tenant may be unable or unwilling to T pay the rent he tenant may not move out at the end T of the tenancy here may be delays in regaining T possession of your property isputes between yourself and the tenant D may arise
“Excellent service, professional manner and a pleasure to deal with” MR C, LEWISHAM
It can take up to three months or more to regain possession of your property, during which time the tenant may not be paying any rent. Rental warranty covers your unpaid rent and legal expenses for advice and eviction of the tenant. Details of coverages are available upon request – ask your local Office.
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Tenants Move-In Your property consultant will assist you with preparing your property for tenants. From instruction manuals to supplying keys and deposit arrangements we will guide you throughout the moving process.
Utilities Prior to the Tenants moving in, we work with various suppliers to ensure the smooth and efficient management of the hand over of utility bills to tenants. In almost all cases the Tenant has to pay gas, electricity, telephone, water and local authority council tax.
Check-In/Out & Inventory We will arrange to be at the property when the tenants move in and move out with our Check-In and Check-Out services. We will arrange for an Inventory document to be prepared on your behalf; this records the general condition of the property at the start of the tenancy. At the end of the tenancy should there be a dispute over the condition of the property, the Inventory could be used as evidence for the Tenancy Deposit Scheme.
At the end of the tenancy/renewal Towards the end of the Let, we will discuss with you whether you wish to renew the Tenancy or Relet the property and if so, on what terms. We will arrange the necessary formalities with you i.e. signing of new agreements and finding new tenants as required, minimising any rental voids between occupancy.
What tenants say about ludlowthompson
“Deposit disputes can be one of the biggest problems for both parties involved in any rental property, and many potential issues can be avoided if a professional inventory is prepared” Ian Potter Operations Manager of ARLA
“Excellent service from both staff – made the whole lettings process simple and easy”
“Professional, does what it says on the tin” MR L FROM DULWICH
MR J FROM WANDSWORTH
“I thought service was excellent better than other agents” MR B FROM DULWICH
“With the website, everything is presented in a clear fashion and it is easy to navigate” MR N FROM WIMBLEDON
“Professional and attentive” MR P FROM CITY
“My Account: It’s very easy to use and I like the idea of having your own account and managing to see the progress on the moving in and also just a lot of very good advice” MR P FROM FINSBURY PARK
“He was quick to update on the properties available, but also went out of his way to search for a property” MR B FROM LONDON
“We’ve had nothing but 1st class service from ludlowthompson and shall definitely be recommending everyone to needs a property” MR D FROM WALTHAMSTOW
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“I think LT was very helpful and I was pleased that the whole process took less then a week to turn around” MS J FROM OVAL
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M
Y
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T
A
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A
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T
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M
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N
T
S
?
You’re always in the know with ‘My Account’ It’s the answer you’re looking for... Monitor the marketing activity and progress of any property, anywhere, anytime during the transaction and tenancy. Your My Account features a real-time ‘property portfolio tracker’ which is connected to our live system. You will have everything you need at your fingertips. Current status of all your properties in one ‘My Account’ Full marketing breakdown figures – website views, email alerts, text alerts witness how many people look at your website property details minute by minute Monitor property viewings, appointments, tenant feedback and ‘offers’ Viewing figures – times and dates of future & past viewings Tenants names, email addresses and contact telephone numbers Rental statements can be viewed and printed – handy to pass to your accountant Store tenancy documents – gas certificates, tenancy agreements, agency contracts, Inventory and Check-In reports View specific details such as: type of let, rental, occupants, break date, length of tenancy/end date Contact details of staff looking after each property across London L andlord information – Tenancy Deposit Scheme, handy reminders and tips on ‘things for you to do’ throughout the letting process
We are always available to speak to you in person; your online Account is the icing on the cake offering you the best of both worlds.
VIEW DEMO
www.ludlowthompson.com/letting
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Complete Management The affordable must-have Once your property is let, the work does not stop there. Today’s tenants can be quite demanding, expecting maximum value for their rental. Whether it is fridge failure or a leaking shower, you can be sure the tenant will demand a swift repair – however inconvenient the moment may be for you. As a Landlord you need to meet your legal obligations to the Tenant. You will want to avoid tenants stopping paying the rent because of delayed repairs; under the Landlords and Tenants Act (1985) there are certain areas where tenants may be able to withhold rental payments. For us, property management is not a side-line: we have over 20 years experience and a dedicated in-house team based at HQ Apex House – providing complete reassurance for our Landlords.
VOIDS LOW
We have an industry leading track record LO
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W AR R E A R
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Peace of mind for busy Landlords With our Complete Management service, all you have to do is sit back and enjoy the rent, whilst your dedicated Property Manager keeps you fully informed of any issues.
Complete Management What we do/inclusive
Repairs† – arrange quotes and book appointments 24 hour emergency response Only use approved contractors Reliable, guaranteed quality †
(cost of repair is not included)
The benefits for you Saves you the time of liaising with all parties No unwelcome interruptions any time of day or night A tried and tested service Quick appointments and repairs 12 months guarantee on all repairs You can remain at arm’s length
Ensuring your legal obligations are met year to year Arrange for Gas and safety tests and certificates
These are loaded to Your My Account, a handy and reliable storing place, where pdf copies can be printed
Arrange Check-in and Check-out reports Arrange Inventories Legal Expenses up to £10,000 & Rental Warranty up to £7,500 Arrange Tenants Deposit Scheme
Quarterly inspections and reports
Protects your interests and income You can remain at arm’s length and let us deal with any disputes The TDS allows you to spread our fees
Reassurance and peace of mind Saves you time – no need to visit the property yourself Tenants prefer to rent managed properties
Rent collection on your behalf
Our licensed credit rating status encourages timely payments
An expert, dedicated Property Manager
No doubt you have better things to do with your time
All our property managers complete
Remember our fees are fully tax deductible unlike
NFOPP training
your time!
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Available to buy-to-let: A variety of properties and yields across London, including flats above shops
Buy-to-let Club
?
Join free today
Did you know?
Free annual bespoke BTL health check
We search the London market and not just property For Sale with us...
Specialist BLT finance BTL Finders Club Valuation Club 6 monthly price updates
We believe that buy-to-let Landlords should receive the same level of expert professional advice as other commercial investors. As early adopters in the buy-to-let arena with years of experience we are geared to the needs of investors. Our buy-to-let specialists will appreciate and support your yield and property portfolio targets. With our extensive database of tenants across London we can rent your new investment from day one. And our pre-emptive re-let strategy will ensure we minimise any void rental periods to maximise your returns.
6 good reasons to evaluate your buy-to-let property portfolio today
“LT has been a fantastic source of information over the last few years and has been a major driving force in allowing me to run 2 successful BTL properties securing the best possible yields and tenants. Be it phone calls, texts or emails, LT has always responded to my every query and question with both enthusiasm and speed second to none. As a result, Ludlow Thompson will always be my first point of reference when buying/selling/letting all of my properties going forward as I look to expand my portfolio.” MR G, LEWISHAM
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Rents may have risen since your last tenancy renewal
4
Underperforming buy-to-lets can be sold or relet
2
If your rental voids are high or if you suffer rental arrears
5
To plan and support your buy-to-let portfolio expansion
3
To check your buy-to-let mortgage is the best value at www.ludlowthompsonmortgages.com
6
To check you have the right tenants and bring current rental income up to its maximum potential
Find out more at www.ludlowthompson.com/buytolet/buy_to_let_club.htm 18
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Property News & Advice Need an answer to a question about letting? Ask away using our free online Property Advice facility, and see our news at: www.ludlowthompson.com/news
Property News & Views Available for free by RSS feed or Email Weekly updates featuring:
Regular updates about London’s housing market Buy-to-let Top 20 Property List with gross rental yield Property Tips Our News Expert Property Advice Crazy But True property stories House price and lending report
“Always insightful about the London property market” MR G, LONDON
Sign up for free at www.ludlowthompson.com/news
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Our Story
Drive Graduates of Royal College of Estate Management
40 years of combined industry experience
Respected industry commentators
Passion Stephen Ludlow
David Thompson
Chairman
Chief Executive
NFOPP Professional Industry Qualification ludlowthompson supports Centrepoint charity helping London’s young homeless since 2004
To date over £55,000 has been donated Stephen Ludlow, Chairman of ludlowthompson, says:
“Centrepoint is such a valuable charity and it’s great to support their work. We spend our days helping Londoners find their ideal home, but it’s important to remember those who are not as fortunate.” 20
Managers with av. of 5 years experience
We subscribe to the highest industry standards
Accredited with Investors in People For over 10 years
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n
Why we’re London’s Letting Agent One of the 1st to deliver what the market needs Hot off the
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a nice little earner Our popular property referral scheme for Lettings in London
We put money in your pocket when your friends or colleagues Let property with us If you refer a property owned by a family member, friend, colleague, previous landlord or even a second property you have not Let with us before – and the property is then successfully Let by us – we will pay you every month direct into your bank account for the next three years.
To find out more and how to refer properties to us, contact your local office.
Property referral earnings
The sky’s the limit...
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F
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Hot off the press market commentary Latest Letting trends, Legislative updates Property hotspots, Buy-to-let updates
https://twitter.com/ludlow_thompson
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All of our property details now include access to a cycle route journey planner related to each property. Barclays Cycle Hire Stations & Cycle Journey Planner.
Lettings Area Offices across London Open late most weekdays until 8pm and Saturdays until 5pm
Acton Area & Surrounds
Kilburn/West Hampstead Area & Surrounds
Acton, South Acton, East Acton, Ealing, West Acton, North Acton, Gunnersbury, South Ealing, Chiswick, Ravenscourt Park, Ealing Common, West Ealing, Shepherds Bush, White City, Hammersmith
Kilburn, Queens Park, Brondesbury, Maida Vale, St Johns Wood, Marylebone, Cricklewood, Hendon/Harlesdon, Kensal Green, Kensal Rise, Bayswater, Notting Hill
Bow Area & Surrounds
Lewisham & Surrounds
Bow, Bromley By-Bow, Victoria Park, Docklands, Bethnal Green, Haggerston, Dalston, Hackney, Stratford, Manor Park, East Ham, and Forest Gate
Lewisham, Greenwich, Blackheath, New Cross, Hither Green, Lee, Deptford, Kidbrooke, Eltham, Ladywell, St. John’s, Catford, Woolwich, Thames Mead, Plumstead
172 High Street, London W3 9NN T. 020 8752 9988 F. 020 8752 9977 E. actonlet@ludlowthompson.com Coverage includes:
634-636 Mile End Road, Bow, London E3 4PH T. 020 8150 3325 F. 020 3667 5929 E. bowlet@ludlowthompson.com Coverage includes:
Docklands Area & Surrounds 3-5 Dock Street, London E1 8JN T: 020 7480 0120 F: 020 7480 0106 E: docklet@ludlowthompson.com Coverage includes:
Tower Hill, City of London, Wapping, Isle of Dogs, Bow, Bethnal Green, Aldgate, Stepney, Brick Lane, Mile End
Dulwich Area & Surrounds 81-83 Lordship Lane, London SE22 8EP T. 020 8299 8777 F. 020 299 8787 E. dulwichlet@ludlowthompson.com Coverage includes:
Dulwich, Herne Hill, Forest Hill, Brockley, Peckham, Sydenham, Crystal Palace, West Norwood, New Cross, Nunhead, Tulse Hill, Herne Hill
Finsbury Park Area & Surrounds 6 Blackstock Road, London N4 2DL T. 020 7704 5777 F. 020 7704 5787 E. finsburylet@ludlowthompson.com Coverage includes:
Finsbury Park, Stoke Newington, Islington, Highbury, Crouch End, Tufnell Park, Holloway, Hampstead, Camden Town, Highgate, Hornsey, Muswell Hill
381 Kilburn High Road London NW6 7QE T. 020 7604 5100 F. 020 7604 5140 E. kilburnlet@ludlowthompson.com Coverage includes:
258 Lewisham High Street, London SE13 6JX T. 020 8613 9696 F. 020 8613 9699 E. lewishamlet@ludlowthompson.com Coverage includes:
Walthamstow Area & Surrounds 159 Hoe Street, London E17 3AL T. 020 8509 6666 F. 020 8509 6688 E. walthamstowlet@ludlowthompson.com Coverage includes:
Walthamstow, Wanstead, Leyton, Clapton, Chingford, Dalston, Hackney, Stratford, West Ham
Wandsworth/Tooting & Surrounds 62 Tooting High Street, London SW17 0RN T. 020 8682 1234 F. 020 8682 2222 E. tootlet@ludlowthompson.com Coverage includes:
Wandsworth, Balham, Tooting Broadway, Tooting Bec, Colliers Wood, Streatham, Earlsfield
Wimbledon Area & Surrounds
43-45 Wimbledon Hill Rd, London SW19 7NA T. 020 8405 5432 F. 020 8405 5455 E. wimblet@ludlowthompson.com Coverage includes: Wimbledon Village/Town, Southfields, South Wimbledon, Raynes Park, Merton Park, Earlsfield, Putney, Fulham, West Kensington, Chelsea
Kennington Oval Area & Surrounds 12 Clapham Road, London SW9 0JG T: 020 7820 4141 F: 020 7820 4117 E: ovallet@ludlowthompson.com Coverage includes:
Kennington/Oval, Stockwell, Clapham, Battersea, Brixton, Camberwell, London Bridge, Pimlico, Waterloo, Walworth
See Area Office location maps at: www.ludlowthompson.com/contactus ludlowthompson.com Limited is registered in England at Ground Floor, 3 Apex Park, Wainwright Road, Worcester WR4 9FN. Registered Number: 6959011, VAT Number: 100106501.
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