Ludlow Thompson Sales Guide

MAKE US WORK

FOR YOU Estate agency services for busy people

SOLD for a good price: Marketing for best results

My Account

Sales progress at your fingertips

Expert Selling Advice Mobile Internet marketing – reach home buyers on the move

Our Story Valuation Update Club

Join for free

The Customer is King –

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From major websites to national press, high street offices and our nippy VW Beetles, we’ve got London covered.

Established

Credentials

120,000+

Experts

Pioneers

Almost 20 years exp.

We invest in the best staff

Customer moves to date

Managers have an av. 5 yrs exp

Market Leaders

Our experience means we are regularly quoted in the national press

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What’s Important to You

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INSIDE 4

ludlowthompson understands today’s property seller. A premium service without the extra charge.

Maximum Exposure = Maximised Price

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How and where we promote your property First class promotion & expertise.

Great Heights

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With proactive IT we reach places others don’t. Systems for easier & quicker transactions.

Activity & Marketing

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We will not stop activity and marketing until we sell your property.

Location, Location, Location

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We market more than just your property: Schools, transport, local cinemas and more nearby.

Selling Process at a Glance

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A flowchart view from valuation to Sale completion.

Property Tracker My Account

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Sales progress at your fingertips You’re always in the know with your My Account.

Buy-to-let Club

Location

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- View all feedback

Exterior

10%

Join free today. Designed for professional investment landlords. Special BTL finance.

The Customer Is King

Viewing Feedback (based on 10 feedbacks received)

Interior

5%

Size

10%

Price 5%

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25% 50%

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Excellent (10%) Good (40%) Average (50%) Below Average (0%)

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Excellent (50%) Good (30%) Average (20%) Below Average (0%)

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Making your life easier is what we do best – but don’t take our word for it, see what our customers say.

Property News & Expert Advice

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How we keep you up-to-date with the property market.

Our Story

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How it all started, our ethos, what we stand for. ludlowthompson supports Centrepoint charity.

Sales Area Offices across London Contact details and addresses for our 10 Offices in London.

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Design & Print: www.prestigeprint.biz Copywriting by: www.keymarcoms.co.uk

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WATCH THE VIDEO

www.ludlowthompson.com/selling

When you sell with us, you will receive a premium service without the extra charge. You will always be kept up to date with progress on your sale by your own dedicated Property Consultant and online Property Tracker.

What’s

important to you?

Through your online personal account you will be able to review all your web marketing stats and property visit ‘viewings’. And you will receive handy hints throughout the Sale including feedback from potential buyers who have visited your property. With us, selling your property in London will feel surprisingly easy from start to finish.

ludlowthompson understands today’s property seller 100% free marketing No hidden costs No long tie-ins

“...kept us informed and always maintained constant contact doing whatever he could to keep things on track” MR V, FINSBURY PARK

Competitive flexible fees to suit you

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Valuation Update Club Keep track of your property’s price every 6 months

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First class promotion and expertise Marketing to maximise interest & price inc. 30+ web property portals.

Evening Standard Ads & Open House days

Almost 20 years experience with over 120,000 customer moves Expert Managers – NFOPP qualified and an av. of 5 years experience Your own Property Consultant & online Account to track progress

Enhanced listings and slick slide shows with professional photography

Readership:

1.5m Source: NRS March 2012

3D

Flo or pla n

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Zoom map with amenities and transport route planner

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RSS Marketing on major and wide reaching property websites

Maximum Exposure = Maximised Price Mobile phone internet marketing: ludlow.mobi Fully interactive website property details via mobile phone.

F ull details of your property are easily accessible for buyers who are ‘out and about.’

Major property portals and search engines Your property is included in key UK property listings across the World Wide Web. Ten

high-street based Offices – open late

We’re open 6 days a week, until late Monday – Thursday and Saturdays for more time to sell your property.

Property

Alerts! By Email

We match and send full details for your property details by email to any potential buyers. The email is fully interactive for booking a viewing, emailing a friend or requesting a call.

Text/SMS to mobile Property Updates

Our website features the latest technology to promote all the best features of your property: Professional photos, slideshows & 3D floorplans.

All nearest public transport types (cycle routes, tube, DLR, train, tram, bus stops & river taxis) & integrated London Journey Planner from TFL to plot and time routes.

I nteractive ZoomMap plotting nearest amenities e.g. supermarkets, convenience stores, bars, restaurants, cinemas, public parks and gyms.

Area guides for your area.

High resolution Satellite and Aerial Photography.

S chools in the area (public and private) – including results and performance tables.

Online Book a Viewing request.

Call Me Request.

Email A Friend.

Printable PDF brochure.

Buyers signed up for SMS will receive details of your property if it matches their requirements. Your ‘My Account’ for sales progress will even tell you how many SMS/Text we have sent.

RSS

feeds

Reaching people who prefer not to receive email or Text Property Alerts, we capture this growing market of web users.

High street offices across London

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HEIGHTS

Great

“Ludlow Thompson achieved £30,000 more than the highest estimates from two rival estate agents” MR JH, DULWICH

With proactive web, email, SMS and telemarketing we’re reaching places others don’t.

SOLD for a good price “Every year, ludlowthompson invest hundreds of thousands of pounds in marketing and Information Technology. Our systems make it quicker and easier for buyers to find and move-in to property; our marketing raises awareness of this superior service: a winning combination for our sellers who want to sell quickly, for a good price.”

We’re pro-active in keeping and regenerating business from our buyer database, growing it day by day. From attractive prize draws to targeted property lists, we send thousands of emails and RSS feeds every week. The resulting figures speak volumes – we make ourselves stand out. In doing so we attract more buyers for our sellers property which equals better prices.

ludlowthompson Property Market Newsletter – average readership: 15,000 page views per month Source Google analytics 2012

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Communication

Expert property consultants + 24/7 online My Account

Best price

Marketing and viewings management to maximise interest and maximise price

Value for money

No extra or hidden charges 100% free marketing No compromise on service

Confidence

Professional credentials accredited qualifications trusted sales process

Activity and Marketing does not stop until

we sell your property

“A 6 star service.

Kept me well informed and answered all my questions in a frank and honest way�

MS S, CITY DOCKLANDS

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N SIG

U P F OR FR EE

Valuation Update Club Keep track of your property’s price every 6 months

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ZoomMap with map and satellite images

Location, Location, Location We market more than just your property.

Schools, transport, local cinemas & restaurants nearby Buyers can see and plan journey times – even cycling and walking – from all our property details.

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YOUR ENQUIRY

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TELEPHONE VALUATION

P F OR F R EE

PROPERTY MARKETING CUTTING EDGE WEBSITE LISTINGS

Valuation Update Club Keep track of your property’s price every 6 months

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VISIT PROPERTY VALUATION

U P -T O

LISTING ON MAJOR PORTALS AUTO EMAIL TO BUYER MATCHES AUTO SMS TO BUYER MOBILES MARKETING ACROSS LONDON OFFICES MOBILE INTERNET WEBSITE FOR SALE BOARD

TE - DA

At a glance

DATABASE OF THOUSANDS OF POTENTIAL BUYERS

selling with ludlowthompson.com Here’s how we sell your property from valuation and marketing to completion.

You will receive regular updates and can monitor progress via your online ‘My Account’ at any time.

How do we attract thousands of buyers?

WEEKLY UPDATE TO SELLER AND BUYER

How do we show property 24/7, 365 days a year?

Email and text marketing to 100’s of enquiries every day

Extended open hours to 8pm most days – open Saturdays

Professional PR + adverts raise our profile in the national press

F ull website property details with photo tours, 3D floorplans + ZoomMap

Well-located offices in prime locations across London Proactive database marketing + leaflet drops Powerful website and portal marketing Area guides; where to live in London

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SEEK EXCHANGE/ COMPLETION DATES: ADVISE SOLICITORS

Property is automatically emailed/text messaged/RSS Mobile website with photos for 3G phones A dedicated property consultant

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T PROPERTY ALUATION

TING

STINGS

S

PROPERTY MARKETING

BUYER ENQUIRIES 24/7

PROPERTY VIEWINGS

FOR SALE BOARD

IF NO VIEWING REQUESTS: REVIEW AFTER 2/4 WEEKS

LT GIVES FEEDBACK TO SELLER

REMARKETING

IF NO OFFERS: REVIEW AT 6-8 WEEKS

CHES

ES

ON OFFICES

MY ACCOUNT PROPERTY TRACKER REVIEW PROGRESS AT ANYTIME

EEKLY TO SELLER BUYER

REVIEW REVIEW OFFERS OFFERS

OFFER ACCEPTED

WEEKLY UPDATE FROM SOLICITORS

CHASE SURVEYS

SELLER COMPLETES PROPERTY INFO FORMS

WE SEEK YOUR FEEDBACK

LT FOLLOW UPS:

SOLICITOR STARTS CONVEYANCING

What are our professional credentials?

Membership to Ombudsman for Estate Agents

BUYER OFFERS

SELLER INSTRUCTS SOLICITOR

For more details about selling with us visit: www.ludlowthompson.com/selling

I nvestors in People: accreditation award for excellence in training Successfully trading for nearly 20 years ur customer feedback: read what they say about us O at our website

Terms & Conditions available on request.

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M

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You’re always in the know with ‘My Account’ It’s the answer you’re looking for...

Monitor marketing activity and progress, anywhere, anytime with your Property Tracker

VIEW DEMO

www.ludlowthompson.com/selling

Your ‘My Account’ features a real-time property tracker which is connected to our live system. You will have everything you need at your fingertips whenever you need it.

Current status of your property transaction.

F ull marketing breakdown figures – website views, email alerts, text alerts. See how many people look at your website property details minute by minute. onitor property viewings, appointments, M buyer feedback and ‘offers’.

F eedback and viewing figures – times and dates of future & past viewings.

E asy access to documents and contact details for all parties.

“I liked being able to login to My Account and follow marketing and viewing progress” MR C, LONDON

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We are always available to speak to you in person; your online Account is the icing on the cake offering you the best of both worlds.

Viewing Feedback (based on 10 feedbacks received)

Location

- View all feedback

Exterior

10%

Interior

5%

Size

10%

Price 5%

20%

15%

25% 50%

40%

40%

40%

50%

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Excellent (10%) Good (40%) Average (50%) Below Average (0%)

Excellent (40%) Good (30%) Average (25%) Below Average (5%)

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Available to buy-to-let: A variety of properties and yields across London, including flats above shops

Buy-to-let Club Join free today

“LT has been a fantastic source of information over the last few years and has been a major driving force in allowing me to run 2 successful BTL properties securing the best possible yields and tenants.

Free annual bespoke BTL health check Specialist BLT finance BTL Finders Club Valuation Club 6 monthly price updates We believe that buy-to-let Landlords should receive the same level of expert professional advice as other commercial investors.

As early adopters in the buy-to-let arena with years of experience we are geared to the needs of investors. Our buy-to-let specialists will appreciate and support your yield and property portfolio targets.

With our extensive database of tenants across London we can rent your new investment from day one. And our pre-emptive re-let strategy will ensure we minimise any void rental periods to maximise your returns.

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Be it phone calls, texts or emails, LT has always responded to my every query and question with both enthusiasm and speed second to none.

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Did you know?

We search the London market and not just property For Sale with us...

As a result, Ludlow Thompson will always be my first point of reference when buying/selling/letting all of my properties going forward as I look to expand my portfolio.�

MR G, LEWISHAM

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6 good reasons to evaluate your buy-to-let property portfolio today 1

Rents may have risen since your last tenancy renewal

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Underperforming buy-to-lets can be sold or relet

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If your rental voids are high or if you suffer rental arrears

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To plan and support your buy-to-let portfolio expansion

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To check your buy-to-let mortgage is the best value at www.ludlowthompsonmortgages.com

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To check you have the right tenants and bring current rental income up to its maximum potential

Find out more at www.ludlowthompson.com/buytolet/buy_to_let_club.htm

VOIDS LOW

We have an industry leading track record LO

W AR R E A R

S

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Putting customers first is what we do best – but don’t take our word for it: read what our customers say “... was very friendly and efficient in dealing with the sale, getting the house on the market quickly. Succeeded in finding a buyer quickly” MISS E, OVAL

nt : I could u o c c A y “M nd plan monitor a wings. It’s an around viestop for any all-in-onendence” correspo M R F, LO

N DO N

The Customer is

KING ludlowthompson is accredited with the Investors In People award.

Investors In People provide straightforward, proven frameworks for delivering business improvement through people.

All our staff undergo professional training courses and we regularly reward evidence of ‘excellent’ customer service.

We ask every single one of our customers to provide feedback and rate our service performance.

Customers reviews published weekly at our website www.ludlowthompson.com/vendor/reviews.htm

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g able to in e b d e k t “I li y Accoun g M o t in g lo marketin and follow g progress” and viewin M R C, LO

N DO N

“I received excellent service in the space of two weeks. They had a fantastic offer for me. Thumbs up to Ludlow Thompson!”

MS M, OVAL

“...did a grea difficult salet job even with a professiona . Always entirely Should the l and accommodating. definitely ussituation arise, I would in the futur e Ludlow Thompson without hese. I would recommend should be r itation. These guys anked No.1 for sure”

MR R, CITY

DOCK LA ND

S

tification n e id k ic u “Very q ntial buyer and of a pote up with him followed to obtain an promptly offer” acceptable M RS P, CI

TY DOCK

“...highly professional throughout the process and provided an excellent service. Very good at keeping you informed – whether by phone, email or text – provide regular updates and is quick to respond to any messages. Of particular note is the effort that went to matters when problems arose (so often the case in conveyancing). Highly recommended” MR I, TOOTING

LA N DS

“This agent was faultless.

Well managed and caring staff. Extremely hard working easy to deal with all staff.

Very focused and always having a drive to achieve a Sale. I have dealt with lots of agents... this Agent floors them all”

than I’d ever r e k ic u q ld so se “...my hou ry professional ve e ar y e h T . d e imagin e been friendly av h d an , h it w al e to d business-like in d an t n ie c ffi e t u b ith them. I would all my dealings wing to them first if recommend talk sell a property” you’re looking to MIS S S, OVA L

MISS S, DULWICH

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Source: ludlowthompson website 2012

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Property News & Advice Need an answer to a question about selling?

Ask away using our free online Property Advice facility, and see our news at: www.ludlowthompson.com/news

Property News & Views Available for free by RSS feed or Email Weekly updates featuring:

Regular updates about London’s housing market Buy-to-let Top 20 Property List with gross rental yield Property Tips Our News Expert Property Advice Crazy But True property stories House price and lending report

“Always insightful about the London property market” MR G, LONDON

Sign up for free at www.ludlowthompson.com/news

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Our Story Drive Graduates of Royal College of Estate Management

40 years of combined industry experience

Respected industry commentators

Passion Stephen Ludlow

David Thompson

Chairman

Chief Executive

NFOPP Professional Industry Qualification ludlowthompson supports Centrepoint charity helping London’s young homeless since 2004

To date over £55,000 has been donated Stephen Ludlow, Chairman of ludlowthompson, says:

“Centrepoint is such a valuable charity and it’s great to support their work. We spend our days helping Londoners find their ideal home, but it’s important to remember those who are not as fortunate.”

Managers with av. of 5 years experience

We subscribe to the highest industry standards

Accredited with Investors in People For over 10 years

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N SIG

“Very efficient, painless to deal with. Responded quickly with any queries, and found a buyer very quickly”

U P F OR FR EE

Valuation Update Club Keep track of your property’s price every 6 months

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MS S, OVAL

Sales Area Offices across London Open late most weekdays until 8pm and Saturdays until 5pm

Acton Area & Surrounds

Kilburn Area & Surrounds

Acton, South Acton, East Acton, Ealing, West Acton, North Acton, Gunnersbury, South Ealing, Chiswick, Ravenscourt Park, Ealing Common, West Ealing, Shepherds Bush, White City, Hammersmith

Kilburn, Queens Park, Brondesbury, Maida Vale, St Johns Wood, Marylebone, Cricklewood, Hendon/Harlesdon, Kensal Green, Kensal Rise, Bayswater, Notting Hill

City Docklands Area & Surrounds

Lewisham/Greenwich & Surrounds

Tower Hill, City of London, Wapping, Isle of Dogs, Bow, Bethnal Green, Aldgate, Stepney, Brick Lane, Mile End

Lewisham, Greenwich, Blackheath, New Cross, Hither Green, Lee, Deptford, Kidbrooke, Eltham, Ladywell, St. John’s, Catford,Woolwich,Thames Mead, Plumstead

Dulwich Area & Surrounds

Walthamstow Area & Surrounds

Dulwich, Herne Hill, Forest Hill, Brockley, Peckham, Sydenham, Crystal Palace, West Norwood, New Cross, Nunhead, Tulse Hill, Herne Hill

Walthamstow, Wanstead, Leyton, Clapton, Chingford, Dalston, Hackney, Stratford, West Ham

Finsbury Park Area & Surrounds

Wandsworth/Tooting & Surrounds

Finsbury Park, Stoke Newington, Islington, Highbury, Crouch End, Tufnell Park, Holloway, Hampstead, Camden Town, Highgate, Hornsey, Muswell Hill

Wandsworth, Balham, Tooting Broadway, Tooting Bec, Colliers Wood, Streatham, Earlsfield

Kennington Oval Area & Surrounds

Wimbledon Area & Surrounds

Kennington/Oval, Stockwell, Clapham, Battersea, Brixton, Camberwell, London Bridge, Pimlico, Waterloo, Walworth

Wimbledon Village/Town, Southfields, South Wimbledon, Raynes Park, Merton Park, Earlsfield, Putney, Fulham, West Kensington, Chelsea

172 High Street, London W3 9NN T. 020 8752 9999 F. 020 8752 9977 E. actonsales@ludlowthompson.com Coverage includes:

3-5 Dock Street, London E1 8JN T: 020 7480 0170 F: 020 7480 0106 E: docksales@ludlowthompson.com Coverage includes:

81-83 Lordship Lane, London SE22 8EP T. 020 8299 8300 F. 020 8299 8787 E. dulwichsales@ludlowthompson.com Coverage includes:

8 Blackstock Road, London N4 2DL T. 020 7704 5788 F. 020 7704 5787 E. finsburysales@ludlowthompson.com Coverage includes:

12 Clapham Road, London SW9 0JG T: 020 7820 4100 F: 020 7820 4111 E: ovalsales@ludlowthompson.com Coverage includes:

381 Kilburn High Road, London NW6 7QE T. 020 7604 5111 F. 020 7604 5140 E. kilburnsales@ludlowthompson.com Coverage includes:

258 Lewisham High Street, London SE13 6JX T. 020 8613 9677 F. 020 8613 9699 E. lewisham@ludlowthompson.com Coverage includes:

159 Hoe Street, London E17 3AL T. 020 8509 6677 F. 020 8509 6688 E. walthamstowsales@ludlowthompson.com Coverage includes:

62 Tooting High Street, London SW17 0RN T. 020 8772 7200 F. 020 8682 2222 E. tootsales@ludlowthompson.com Coverage includes:

43-45 Wimbledon Hill Rd, London SW19 7NA T. 020 8405 5454 F. 020 8405 5455 E. wimbsales@ludlowthompson.com Coverage includes:

See Area Office location maps at: www.ludlowthompson.com/contactus ludlowthompson.com Limited is registered in England at Ground Floor, 3 Apex Park, Wainwright Road, Worcester WR4 9FN. Registered Number: 6959011, VAT Number: 100106501.

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