Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile's Super Bowl Ad
Kim Kardashian West, Famous Person, would like a word. First, she rocked a controversial cover of Vogue with hubby Kanye West. Then she teamed up with Paper Magazine to break the Internet. Now, Kim Kardashian can add an amusing Super Bowl ad for T-Mobile to her list of conquests. The 30-second spot, by Publicis Seattle, premiered Monday night on Conan O'Brien's TBS show Conan and will air during the Super Bowl as well. Kardashian tweeted about the spot Monday afternoon, and included a photo of her on set. In the hilariously on-point spot, "Kim Kardashian West, Famous Person" pleads with viewers to pretty please, save your unused data—in pitching T-Mobile's Data Stash offer. T-Mobile ran three Super Bowl spots last year, including one starring Tim Tebow. This year, in Kardashian's faux PSA, she explains the tragedy that occurs when wireless companies take back unused data from customers, as a depressing piano melody plays.
Kim—who also starred in an underwhelming Skechers Super Bowl ad in 2011—points out here, in mock seriousness, that if you lose all that precious data, you might also miss out on the chance to waste hours looking at snapshots of her trendy outfits and luxurious vacations. Because honestly, who doesn't love checking up on Kimye on Instagram every once in a while? Don't lie, you totally do. CREDITS Client: T-Mobile Agency: Publicis, Seattle Production Company: Pretty Bird Director: Paul Hunter Head of Production: Tracy Hauser Production Designer: Michael Gaw Co-Founder, Executive Producer: Kerstin Emhoff Line Producer: Julia Roberson Director of Photography: Jeff Cronenweth