Audiobooks Are Growing
BY Leaps and Bounds 50%
WHO’S listening to audiobooks? The average American listens
4 hours a day,
of Americans ages 12+ have listened to an audiobook
51%
of frequent listeners are between ages 18 and 44
23%
of that time to spoken word
WHY do people #LOVEAUDIOBOOKS?
89%
56%
88%
say you can listen wherever you are
say you can do other things while listening
say audiobook listening = more reading time
WHERE do readers listen to audiobooks?
74%
listen in the car
68%
listen at home
www.booksontape.com
34%
listen on a plane
21%
listen at the gym
Source: 2019 APA Audiobook Survey