VENDOR OPPORTUNITIES Experience the Power of a Premier Partnership with Kansas City’s Largest Grocer 1
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Individual Channels A La Carte Programs
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Utilizing a combination of Broadcast and Cable television, we will deliver a high-impact, 1 week schedule that delivers
Target Rating Points and 315,000 impressions.
reach our target consumer
With a Reach of 30% - your message
times.
Your :07 brand
to our “Low Price”
90
will
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message will be tagged
branding TV spot. A LA CARTE TV COMMERCIAL TAG Build your brand with one of the highest reaching vehicles. COST: $8,000 4
VENDOR OPPORTUNITIES GATHERINGS MAGAZINE The Price Chopper Gatherings Magazine is distributed in all 52 Price Chopper stores on a quarterly basis. With 50,000 printed copies and a digital extension on our website at mypricechopper.com, consumers have expressed positive feedback with this unique, high-end publication. COST: FULL-PAGE $6,500 HALF-PAGE $3,500 Connect with consumers wherever they are by delivering seasonally relevant editorial content. These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises. 5
A LA CARTE DIGITAL OUTDOOR BOARDS Grab consumers’ attention all around the metro with digital outdoor boards. 5 outdoor boards One week rotation Extended into the digital space at mypricechopper.com Over 1 million Impressions COST: $8,000 Take advantage of this hyper-local, high-reach vehicle that targets hungry Kansas City shoppers throughout the metro. 6
VENDOR OPPORTUNITIES SOCIAL CHANNELS • Sponsored post for 1 week • Co-branded • 83K audience COST FOR ALL 3 SOCIAL CHANNELS: $2,500 • Sponsored post for 1 week • Co-branded • 45.6K monthly pin views • Sponsored feed post for 1 week • Static or reel available for additional cost • Co-branded • 5,300 follows Total Impressions for all 3 Channels +1.0 million Facebook Pinterest Instagram These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises. Through our concentrated effort of utilizing Facebook, Pinterest and Instagram we will deliver a co-branded message that exceeds more than 1 million impressions. With engaged and established audiences, your message will connect with consumers in a highly interactive media channel. Each channel will be supported with a one-week effort of co-branded support. Engage with an active audience in a space where you won’t want to miss out on the conversation! 7
“FOODIE” VIDEO
Let your brand experience what the power of personality can do for you.
The well-loved Price Chopper Fresh Dish Foodie series is a great way for one of our “foodie” personalities to highlight your brand as a key ingredient in one of our simple recipes consumers are sure to try…and love.
Foodie videos are used across our social channels and garner more than 50,000 views each month. Each month our talented food experts delight consumers with their charm and create simple dishes that consumers can easily prepare in their own kitchens. Your product can be featured in a video clip and be a key ingredient in the monthly recipe!
COST: $2,500
Scan the code to view more of our Foodie videos
A LA CARTE
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The
is
of being
of
VENDOR OPPORTUNITIES REWARDS PROGRAM Featured Product in Seasonal REWARDS Programs -Spring -Summer -Holiday COST PER SEASON: $5,000 These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises.
program
simple for consumers to use — earn points on every shopping trip with the opportunity to redeem points for savings on fuel at our partner QuikTrip or on free grocery items. From in-store signs at the point-ofpurchase, to digital and email advertising, your brand will reap the benefits
part
the REWARDS Program across all of our marketing channels within the program. Become a featured product in Kansas City’s first and favorite grocery rewards program. 9
A LA CARTE EMAIL PROGRAMS: WEEKLY PRICE AND ITEM Single insertion in weekly, Wednesday morning email Audience: Approx. 235,000 subscribed shoppers Banner ad at bottom of email or featured product COST: $1,000 Every Wednesday our weekly Price/Item email is sent out to 235,000 shoppers who have opted in for weekly deals. With 66,000 unique opens every week (which dramatically outperforms industry benchmarks), your brand can be featured via an item or banner ad, and be one of the key items consumers see when they open our email. Be top of mind as consumers make their weekly shopping lists. 10
EMAIL PROGRAMS: NEW ITEMS
Our monthly New Item email is sent to 225,000 subscribers. With an average open rate of 56,000 unique opens, the new item email is one of our most popular emails — proving that consumers like new products!
your brand within this email with your new product
VENDOR OPPORTUNITIES
COST PER ITEM: $500 These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises.
Feature
offering. Become a featured product to hundreds of thousands of subscribers. 11
EMAIL PROGRAMS: KID’S CLUB
Have a direct connection to our core shoppers: parents.
Approximately 45,000 parents receive our Kid’s Club email each month, providing everything from kid-friendly recipes to fun coloring sheets, to special offers their kids will love. This email has proven to be our highest open rate of all Price Chopper emails. Feature your product, brand, or recipe in this email and directly connect to our core shopper — parents with kids in the household!
COST: $500
A LA CARTE
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EMAIL PROGRAMS: FREEBIE FRIDAYS
Everybody likes getting something free and we like making it happen! Every Friday we send out an email to 240,000 shoppers with a free offer.
The emails are highly popular, with 4,250 clipped coupons weekly and an average of 2,000 redemptions each week. A free item to a consumer is a great way to put a smile on our customer’s face as they head into the weekend!
COST: COST OF ITEMS REDEEMED
VENDOR OPPORTUNITIES
These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises.
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EMAIL PROGRAMS: PERSONALIZED
Personalized emails ensure our customers’ savings on items we know they like. Each month we send out more than 240,000 emails with items we know consumers want to buy.
In addition, we place a special coupon at mypricechopper.com for 1 full month. On average, we receive 550 total clicks on the email and approximately 500 coupon redemptions from the website.
COST: COUPON REDEMPTION + $200
A LA CARTE
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EMAIL PROGRAMS: CO-BRANDED RECIPES
Sharing recipes is a great way to connect with consumers. Our co-branded recipe email does just that and provides the option for a Price/Item listing.
More than 200,000 shoppers receive the email generating 1,400 unique clicks and 2,150 page views to the recipe listed at mypricechopper.com
COST: $1,000
VENDOR OPPORTUNITIES These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises.
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A LA CARTE SHOP.MYPRICECHOPPER.COM COST OF HOMEPAGE BANNER: $1,000 Upgrade your online shopping presence! Homepage banners at the top of the page average 189,000 page views, every three months. Content blocks, located lower on the page, link directly to a product listing page. These blocks average 2,500 views and provide access to product revenue, transactions and quantity by brand, allowing you to easily measure the success of campaigns. COST OF CONTENT BLOCK ON PRODUCT PAGE: $2,000 16
Help
out on our virtual shelves. Sponsor the header for a whole department (like Alcohol) or a sub-category (like Water.)
By also sponsoring a search on mypricechopper.com, you can ensure your product comes up first. For example, Sparkling Ice Water sponsored the word “Soda” and took positions 1-2 and 7-8 in the results.
COST OF DEPARTMENT HEADER: $500 COST OF SUB DEPARTMENT HEADER: $300 COST OF SUB-SUB DEPARTMENT HEADER: $200
VENDOR OPPORTUNITIES SHOP.MYPRICECHOPPER.COM These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises.
your products stand
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IN-STORE RADIO
Price Chopper stores welcome nearly 1.5 million customers each week. Reach an audience already in the act of shopping through in-store public address announcements featuring your message.
These pre-recorded reads run twice per hour throughout the day for an entire month. Length is variable depending on your message.
COST PER MESSAGE:
$2,500 A LA CARTE
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VENDOR OPPORTUNITIES ROYALS IN-STORE DISPLAY Free-standing display 12’x4’ walk-around low shelf gondola End-cap display Grocery/Dairy/Frozen display COST PER 4-WEEK CYCLE IN 90% OF STORES: $20,000 These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises. Tap into the popularity of the Royals and participate in 4-week cycles that celebrate our hometown team. Opportunities exist within a variety of in-store display options, including: 19
MLB BALLPARK APP
Connect with customers at Kauffman Stadium with coupons in the MLB Ballpark app. Fans attending games receive one in-app offer at every home game throughout the 2023 season. Availability to be featured in the app is on a “first come, first serve” basis.
A LA CARTE
COST: COST OF ITEMS REDEEMED These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises.20
Vendor Partnerships Packages 21
PACKAGES “NEW PRODUCT” PACKAGE New product email Coupon on mypricechopper.com and in Personalized email In-store radio :07 TV tag (with Low Price brand spot) COST: $10,000 + COUPON REDEMPTION VALUE: $13,500 Have a new product coming to market? Let Price Chopper shoppers know all about it through this package! 22
DIGITAL
Unleash the power of a digital partnership with Price Chopper. Get your products featured across a variety of online and social media channels.
Through our concentrated effort utilizing Facebook, Pinterest and Instagram we will deliver a co-branded message that exceeds more than 1 million impressions. With engaged and established audiences, your message will connect with consumers in highly interactive media channels. Each channel will be supported with a one-week effort of co-branded support, with 1.25 mm impressions.
Media
option for video/reel production.
includes recap of performance across all channels.
Email mypricechopper.com
PACKAGE COST: $3,800 These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises.
Social
•
•
•
With
Package
VENDOR OPPORTUNITIES VALUE: $5,000 23
PACKAGES “GATHERINGS” PACKAGE Gatherings Magazine full page in 1 issue Custom “Foodie” recipe video - :90 - 2:00 minutes Short form video for Instagram reels Single email send @ 250,000 Social channel distribution Native digital ad COST: $12,000 VALUE: $20,000 Total Impressions: 1.2 million Co-branded content will highlight your product in our quarterly magazine, influencer content and social channels. Incorporating your product in recipes helps inspire customers to reach for your product on the shelves. 24
VENDOR OPPORTUNITIES “GATHER ALL YEAR LONG” PACKAGE COST: $32,000 VALUE: $46,500 Total Impressions: 4.8 million These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises. Co-branded content will highlight your product in our quarterly magazine, influencer content and social channels. Incorporating your product in recipes helps inspire customers to reach for your product on the shelves. Gatherings Magazine full page in all 4 issues 2 “Foodie” videos - :90-2:00 video 2 Short form videos for Instagram reels Single email send @ 250,000 Social Channel distribution: 2 campaigns Native digital ad 25
PACKAGES “ROYAL IMPRESSIONS” PACKAGE Inclusion in one ½ inning of lower home plate signage • Total impressions: 150 million • Media value @ $1.4 million Inclusion in 1 Crown Vision Feature for 35 home games Ribbon Board Inclusion during one ½ inning 4 Crown Tickets for 2 games 4 Dugout Plaza Tickets for 4 games COST: $150,000 ANNUALLY VALUE: PRICELESS Root-root-root for the home team while sharing your brand message with shoppers outside of the store. This package will maximize your reach to Royals fans at a fraction of the cost of a direct sponsorship. 26
“KC SPORTS COLLABORATION” PACKAGE Inclusion in one ½ inning of upper home plate signage during every home game Inclusion in one :30 radio sport on Royals Radio network for every regular season game - reaching 80,000 listeners. 4 MVP Diamond Club Tickets for 2 games COST: $150,000 ANNUALLY Royals Inclusion in :30 of ribbon board signage per home match 4 match tickets for 2 games Sporting Kansas City Inclusion in one :30 radio/webcast spot for each game broadcast 4 tickets for 2 games KC Monarchs VENDOR OPPORTUNITIES These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises. Sports fans are loyal fans, and with this package you can connect with them at three stadiums across the KC metro. 27
PACKAGES SPORTING KC “PC MARKETPLACE” PACKAGE Product Integration at Price Chopper Market inside Children’s Mercy Park Product signage opportunities at the “Price Chopper Market” IPTV Network messaging :30-seconds per match “Surprise and Delight” for Price Chopper South Stand ticket holders: Product/Premium giveaway for 3 matches/season 1 match day mobile push One (1:00) minute Upper Level LED messaging per match 4 match tickets to 2 games COST: $65,000 28
SPORTING CLUB SPECIAL EVENT PACKAGE Co-Partner of Sporting Club Special Event • Logo inclusion on all event marketing materials (social media, digital media, potential earned media etc.) • Product integration during event run-of-show • Activation and sampling opportunities Sporting KC Youth Soccer Tournament Activation • Tabling/sampling opportunity at a major Sporting KC Youth Soccer tournament (i.e. Sporting Classic) • Reach families directly! 1 match day mobile push 4 match tickets to 2 games COST: $25,000 VENDOR OPPORTUNITIES These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises. 29
PACKAGES SPORTING KC DIGITAL PACKAGE COST: $20,000 One (1) Sweepstakes activation • Activation examples: • Ten (10) reserved tickets to a mutually agreed upon Sporting Kansas City home match • Pre-game field access for up to ten (10) guests • “Meet & greet” with Sporting KC players for up to ten (10) guests One (1) Social Series to be posted on the SKC social channels “First Team Recipes” • Collaboration to promote recipes using brand specific products in SKC first team meals created. by the team nutritionist • 3 posts in one month during season IPTV Network messaging :30/match for 3 matches 1 match day mobile push One (:30) minute Upper Level LED messaging per match for 3 matches 4 match tickets to 2 games 30
VENDOR OPPORTUNITIES “PLAY BALL” PACKAGE Exposure on all pre-event promotions: social media, e-blasts, website, and/or newsletter 50 tickets Participation in the ceremonial first pitch Minimum of three (3) videoboard & public address announcements COST: $5,000 These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises. The Kansas City Monarchs are pure family fun. Reach this key group of shoppers with this package that allows you to become a featured sponsor for a game. 31
KANSAS
PIONEERS
Reach
in just
PACKAGES
CITY
PACKAGE COST: $20,000
across the globe with Kansas City’s premier esports organization. With the ability to hit 1.4 million impressions and 300,000 video views
one quarter, get your brand in front of kids, teens, and adults everywhere. One (1) social media post with product or brand placement/integration Co-sponsor of one (1) Pioneers and Boys and Girls Club event • Logo inclusion on marketing materials • Opportunity for booth activation at event to provide snacks and products to participants 32
KC MAVERICKS PUCK SHUFFLE PACKAGE COST: $20,000 VENDOR OPPORTUNITIES These materials are confidential and are intended for internal use only, not to be copied or distributed unless exclusively requested by Price Chopper Enterprises. One Company/Brand logo to be displayed on ribbon board during Moment of Exclusivity Brand to be featured as co-sponsor for “Puck Shuffle” in-game promotion 4 tickets to 2 games Ribbon board: approx. 150,000 impressions/season 33
PACKAGES COST OVERVIEW Disclaimer: Marketing opportunities are subject to change based on availability.34
VENDOR OPPORTUNITIES Chuck Paolucci VP of Grocery Merchandising 913.381.2325 cpaolucci@pcekc.com Contact Information: For an electronic copy of this document go to: mypricechopper.com/vendor Keith Sisk Director of Fresh: Meat/Deli/Bakery/Floral/Produce 913.333.3097 ksisk@pcekc.com Garry Anderson Director of GM/HBC/Specialty 913.333.3095 ganderson@pcekc.com 35
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