IN FOCUS / MILKIN & CO
Providing merchandise to match any budget is no problem for Miklin & Co.
DRESSED TO LIFT AND SHIFT
Bringing the crane sector quality merchandise and work gear, to meet any budget, is the focus for Miklin & Co. SHAYNE AND MICK MESSER FORMED their business, Miklin & Co, 14 months ago, with a vision to provide quality merchandise to a booming market. The company name is a hybrid of their children’s names and, to date, is proving to be a winning combination. Shayne and Mick are no strangers to the crane industry. Mick has been heavily involved in the construction industry, and the crane sector in particular, for over 30 years. “We know what appeals to these industry sectors so, 12–18 months ago, we decided to start a business specialising in catering for the merchandise and uniform requirements in these markets,” said Shayne. Shayne explained how the service 70 / CAL January 2022
from Miklin and Co can benefit a crane business. “Our website, Miklin.com.au, includes an area where interested customers can view a large variety of merchandise. When they find something that appeals, they simply click on the item and ‘request a quote’. “We also have people contacting us direct by phone or email with what they are interested in and we provide a quote that way. Not all customers are sure of what they want, but they know they need some sort of branded promotional item. We will discuss their aims and expectations and make recommendations on what we feel will work best for them. “We have many different factories and suppliers, so our ability to brand products
is almost unlimited. We screen our suppliers and factories to ensure they use ethical practices as this is something we feel is important and, of course, quality is key. We really only want to supply quality gear that is not tossed to the side after one use. We want our customers gear to be an item that gets used again and again, so brand exposure is capitalised.” With regards to uniforms, there are a number of options when it comes to branded clothing, explained Shayne. “With uniforms, it works best to be supplying customers on a regular basis. This way, we are able to offer a very competitive price [and] the customer knows we can turn the order around quickly because we are not having to recreate the job from scratch. www.cranesandlifting.com.au
