INVENTORY SOFTWARE
Covering all bases with inventory software
Because Eloments took off so quickly it was important to have an inventory software that could keep up with the fast-paced nature of the business.
When Julie Hirsch and Nicole Lamond started vitamin- and mineral-infused tea company Eloments, they knew that keeping on top of logistics was paramount. Mike Wheeler explains why.
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tarting a new company is risky – and the food and beverage industry is no exception. It pays to have done your research and development into the product you are hoping to sell. If that isn’t hard enough, then adding in specific conditions to how the food is made produces a new set of challenges. When Julie Hirsch and Nicole Lamond started tea company Eloments, they didn’t just want to make it different in terms of what it delivered in taste and health benefits; they also wanted to make sure that the ingredients for its range of patented vitamin- and mineralinfused teas were sourced ethically and via fair trade agreements. “Tea is a beautiful, healthy beverage and we know that a lot of people like tea, enjoy tea, and love it for its health benefits as well as the taste,” said CEO Lamond. “It seemed like a perfect medium to add vitamins and minerals to. So, we developed Eloments, which contains nine essential vitamins in every cup.” “We would often talk about how
hard it was to focus on our health as busy professional women,” said COO Hirsch. “Sure, vitamin supplements were there, but we often forget to take them and didn’t like swallowing tablets. When we were looking at the fact that five per cent of Aussies aren’t eating enough fruit and veg for their general health, we thought we could combine our love of fair trading with our love of healthy products and put natural vitamins in a fair trade cup of tea.” Lamond and Hirsch found it a challenge to blend the tea leaves with the natural nutrients so they could be put into teabags. They spent two years on research and development and came up with a patent-pending process on how to do it. “We had a lot of fun blending. We partnered with members of fair trade collectives around the world to source some truly beautiful fair trade-certified ingredients,” said Hirsch. “We sourced vanilla from Madagascar, Egyptian mint and fantastic cardamom, cloves and cinnamon from Sri Lanka.”
26 Food&Beverage Industry News | March 2020 | www.foodmag.com.au
With these range of selfimposed conditions for making sure the ingredients were sourced ethically, as well as making sure they were giving the consumer a refreshing and healthy experience, Unleashed software helps Eloments keep track of stock and shipments.
both Lamond and Hirsch knew the logistics of keeping track of all the different aspects of their business was going to be tricky. Enter Unleashed inventory software. “When we launched the product
