Celebrating 10 years of MICE in 2023

Food & Beverage Industry News reports.

responsible and sustainable to create a truly regenerative brand, one that creates products that are as safe and healthy for people as they are for the environment.

ADM Packaging Automation has also committed to the expo in August. The packaging company innovate flexible packaging solutions.

ADMPA packaging machines supply customised flexible packaging solutions for dry and liquid products such as coffee, confectionery, food, cosmetics, pet food, pharmaceutical and building products and service a diverse range of manufacturing industries across Australia and South East Asia, making the company a perfect exhibitor for MICE 2023.

Maltra Foods, Kerry Ingredients, Naked Syrups, and Stuart Alexander will also be showcasing flavouring and syrup options to the industry.

Maltra Foods is an Australian based manufacturer of bespoke drinking chocolate and chair powders, supplying to the highly regarded Melbourne café scene.

Meanwhile Kerry Ingredients specialise in innovation around a string of areas including clean label, consumer insights, culinary and mixology, food safety and quality, manufacturing, and regulation. All of these factors are perfectly suited to manufacturers and producers in the coffee sector, especially with changing trends.

This year Kerry Ingredients will be showcasing its DaVinci Syrups.

Naked Syrups are experts in premium flavoured syrups, beverage powders, toppings and sauces, and merchandise. The selection of interesting flavourings from Naked Syrups includes turmeric, beetroot, chai powder, and frappe. Interesting new flavours which will no doubt be on show at MICE 2023.

And finally, Stuart Alexander, one of Australia’s oldest and most respected importers and distributors of global brands across a variety of sectors, including unique and premium beverages. This year Stuart Alexander will be showcasing its Monin syrups range.

As demonstrated above, key stakeholders within the coffee industry have already committed to MICE 2023, indicating the upward growth of the international expo continues to grow.

As well as the key stakeholders showcasing at the event, premium espresso equipment is also set to be displayed at MICE 2023.

Whether you are in search of top-quality equipment or looking to showcase your business alongside other top-tier companies, MICE2023 is the place to be.

Join MICE2023 and connect with leading brands and distributors, including Coffee Work Express, Espresso Company Australia, Frank Coffee Systems, and EspressoDECK.

The MICE Product Innovation Awards will also return in 2023 to recognise the best innovations from exhibitors.

The Awards offer the chance for exhibitors to showcase their newest products to the wide-ranging MICE audience and be recognised for their innovation and commitment to progressing the coffee industry.

Product Innovation Awards entries will be judged by an independent panel throughout the expo.

In addition, all finalists are eligible to be considered for the People’s Choice Award. The People’s Choice Award will be decided by votes from attendees.

The Richest Barista Competition will also its debut at this year’s expo, with experts being encouraged to submit an application to judge the competition, and volunteers being sought to help.

The competition will run for three days, plus a day for competitor practice time. Volunteers can sign up for a minimum of one day and a maximum of four days.

If you are a coffee lover and want to meet other passionate industry members, or if you want to find out more about what happens behind the scenes at a coffee competition, sign up to take advantage of this opportunity.

Volunteers who commit to and attend two shifts will receive a complimentary pass to attend MICE2023.

MICE was developed as Australia’s first and only coffee-dedicated trade show; a time for the coffee industry in Australia to come together in one place, at one time.

As an annual event, it also provides an anchor point for international guests to connect with new and existing Australian customers, which has taken on added importance in recent years.

With so much of the coffee community brought together annually, the opportunities to generate businesses, to start partnerships, and for the coffee community to network continued to grow year over year.

MICE has evolved to become an exciting part of the Australian and world coffee community fabric and is now the largest dedicated coffee show in the Southern Hemisphere. F