BIG
RIGS
IS THE ‘TRUSTED VOICE OF THE TRANSPORT INDUSTRY’
. Known as The Trusted Voice of the Transport Industry, for over 30 years.
Big Rigs is the most frequently published national transport title, with the largest reach of any commercial road transport media brand in Australia.
Big Rigs has a highly engaged audience, reaching Key Decision Makers across multi media platforms.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
Big Rigs is reknowned for producing the highest quality content in print, online, tri‑weekly eNewsletters and socials.
BEST EXPOSURE TO DECISION MAKERS
Big Rigs audience includes decision makers and a large number of purchase influencers
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Big Rigs team of trusted advisors will work with you through out the year
CIRCULATION
22,500 per edition
*Publishers Claim
Subscribers
1,243,706 MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
accurate as of 22 October 2024.
We ensure engagement with Key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12 month partners get the benefit of this engagement.
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
Amplification of print content across web sites, newsletters and social media channels.
Your content linking back to your website for ongoing SEO benefit.
Preferential pricing opportunities to secure positions.
Exclusive access to direct mailouts to our database.
CASE STUDIES
Working with your clients to highlight shared successes.
PROFILES
Have your company’s story documented and distributed to the industry through a trusted third party.
PRODUCT RELEASES
Guaranteed coverage of all your new product releases.
COMPANY
UPDATES
Take your place as an industry thought leader.
CAREERS & TRAINING
Fortnightly opportunities to advertise your available positions. Showcase your training and employment opportunities in Rigs Showcase Edition
Driving Australia’s Future
INDUSTRY EVENTS
Insights into upcoming events. Highlight your presence at events
FEATURES
Feature your products and services.
AT PRIME CREATIVE MEDIA WE EMPLOY INDUSTRY-LEADING JOURNALISTS AND EDITORS, WHO CRAFT OUR CONTENT IN HOUSE THROUGH INTERVIEWS AND IN CONSULTATION WITH OUR CLIENTS.
12 month Partners get premium access to our team, to create stories and content proven to gain traction with our audience of Decision Makers:
APPRENTICESHIPS IN HIGHER
REAL ESTATE
List your commercial properties.
EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS AT INDUSTRY EVENTS WE HOST AND ALSO ATTEND THROUGH PRINT AND DIGITAL CONTENT.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
HOCKINGS General Manager
HEIT Business Development Manager
CAUSER Client Success Manager
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
TRANSPORT & LOGISTICS
MANUFACTURING
OUR PURPOSE:
GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
ABOUT PRIME CREATIVE MEDIA
PRIME CREATIVE MEDIA IS AUSTRALIA’S LEADING B2B MEDIA AND EVENTS COMPANY.
We are 100% Australian owned. All of our digital assets are created and maintained in house, and all our magazines are designed and printed in Victoria. For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
PRINT MATERIAL:
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information.
Material that does not adhere to this criteria will be rejected.
SUPPLYING YOUR ARTWORK:
1. Media is to be supplied to the correct publication page size. Exclude bleed, trim and registration marks.
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
ADVERTISING MATERIAL FOR IN-HOUSE
DESIGN:
Charges Apply
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
1040px(w) / 2080px(w)
No Ad content to go here white space #FFFFFF
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h)
WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
Solus EDM:
• HTML file with associated images hosted by client
• Provide subject line
• Test email address/es
• Material must be received on week before send
• Limit the width of email blast 600px
• Images (GIF and/or JPEG) are optimised for web
• INLINE CSS, please do not use style sheets
Native Article Package:
• Digital article published online at www.bigrigs.com.au with in article hyperlink to your website
• Digital MREC
• eNewsletter article to Big Rigs subscriber base
• Article sent out via Big Rigs social media audience
• Big Rigs Facebook article boost to target audience by age, gender and location
1 FRIDAY 17 JANUARY 2025
2 FRIDAY 31 JANUARY 2025
12 DECEMBER 2024
THINGS LIQUID
16 JANUARY 2025 3 FRIDAY 14 FEBRUARY 2025
SERVICE & REPAIRS
30 JANUARY 2025
4
28 FEBRUARY 2025
5 FRIDAY 14 MARCH 2025
27 FEBRUARY 2025 6 FRIDAY 28 MARCH 2025
7 FRIDAY 11 APRIL 2025
& TECHNOLOGY THURSDAY 13 MARCH 2025
THURSDAY 27 MARCH 2025
8 FRIDAY 25 APRIL 2025 THURSDAY 10 APRIL 2025
9 FRIDAY 9 MAY 2025
6 JUNE 2025
FRIDAY 20 JUNE 2025
4 JULY 2025
FRIDAY 18 JULY 2025
FRIDAY 1 AUGUST 2025
and EOFY
3 APRIL 2025
24 APRIL 2025
22 MAY 2025
5 JUNE 2025
19 JUNE 2025
3 JULY 2025
17 JULY 2025 16
15 AUGUST 2025
31 JULY 2025 17 FRIDAY 29 AUGUST 2025
14 AUGUST 2025 18 FRIDAY 12 SEPTEMBER 2025 DRIVING AUSTRALIA
SHOWCASE EDITION THURSDAY 28 AUGUST 2025 19 FRIDAY 26 SEPTEMBER 2025
THURSDAY 11 SEPTEMBER 2025 20 FRIDAY 10 OCTOBER 2025 KEEP IT COOL THURSDAY 25 SEPTEMBER 2025 21 FRIDAY 24 OCTOBER 202
9 OCTOBER 2025 22
7 NOVEMBER 2025
THINGS LIQUID
23 OCTOBER 2025 23 FRIDAY 21 NOVEMBER 2025
FRIDAY 5 DECEMBER 2025
THURSDAY 6 NOVEMBER 2025
SERVICE & REPAIRS THURSDAY 20 NOVEMBER 2025
25 FRIDAY 19 DECEMBER 2025 THURSDAY 4 DECEMBER 2025
GENERAL MANAGER / ADVERTISING
PETER HOCKINGS
E: peter.hockings@primecreative.com.au
PH: 0410 334 371
EDITOR
JAMES GRAHAM
E: james.graham@primecreative.com.au
PH: 0478 546 462
ADVERTISING
TREENA HEIT
E: treena.heit@primecreative.com.au
PH: 0403 626 353
CLIENT SUCCESS MANAGER
KATHARINE CAUSER
E: katharine.causer@primecreative.com.au
PH: 0423 055 787
JOURNALIST
DANIELLE GULLACI
E: danielle.gullaci@primecreative.com.au
PH: 0478 844 797
JOURNALIST
KAYLA WALSH
E: kayla.walsh@primecreative.com.au
PH: 03 9690 8766