Marketing Guide 2025
Smarter B2B marketing with Energy Magazine
Energy is a thought-leading, issues-focused magazine, developed to assist the industry as it works through the challenges of energy transformation.
Our circulation, web traffic and audience engagement provide an effective option, and our audience of senior decision-makers turns to Energy for our coverage of the latest news, developments and policies shaping the industry.
Whether you need to build brand awareness, educate the market, establish authority or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment.
How does Energy get real and measurable marketing results?
Our audience is engaged
We are a must-read publication in the energy industry, with a focus on quality content and timely news
We are integrated across print, online and digital marketing
We have an innovative range of marketing options, from traditional advertising to content to custom digital solutions
We listen to you
We work with our clients to find the right marketing solution for their goals, and can customise campaigns to suit their needs
Energy Audience
Energy is a title of choice for decision-makers at all levels of energy asset owners, as well as other major players such as consulting engineers and contractors. We closely track and independently audit our audience across our print, web, email and social channels to ensure we keep delivering relevant content, and keep delivering exceptional results to advertisers.
Job Role
Senior Management (53%)
Engineer/
Project Manager (31%)
Other (16%)
Company Type State
Other (4.59%)
Utilities/Distributors (18%)
Contractors (16%)
Generators (16%)
Renewable Energy (12%)
Retailers (8%)
Energy Users (7%)
Consulting (6%)
Investors (5%)
Government (5%)
Suppliers (4%)
Academic (2%)
Other (1%)
ENERGY IS READ BY ALL EXPLORERS, GENERATORS, TRANSMISSION AND DISTRIBUTION COMPANIES AND RETAILERS, INCLUDING:
Energy Queensland Limited, AGL, Powerlink, Ergon Energy, Jemena, Western Power, SA Power Networks, Citipower & Powercor, Ausgrid, Aurecon, Shell Australia, EnergyAustralia, Energex Limited, Stantec, ausnet services, Essential Energy, Stanwell Corporation Limited, Australian Energy Market Operator, Santos Ltd, Origin Energy, APA Group, TasNetworks, ConocoPhillips, CS Energy, Horizon Power, Hydro Tasmania, ActewAGL, Yurika, Transgrid, Alinta Energy, ElectraNet SA, Clean Energy Regulator, Goldwind Australia, Powercor, Snowy Hydro Limited, Aurora Energy, WINconnect/ WINenergy, Vestas, Tilt Renewables, Vestas, Neoen Australia, Edify Energy, Spark Renewables, Acciona, Entura, ENGIE and Pacific Hydro. MONTHLY OPPORTUNITIES FOR EXPOSURE FOR
Integrated Packages Growth & Visibility
Industry Leader
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• MREC banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonus
• One quarter of remarketing – use the combined power of Energy and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Energy.
Price: $7,330 per quarter for four quarters, or $26,380 to pay upfront for one year
Optional add-on
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.
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Integrated packages take the best of all worlds, giving you a consistent campaign across print and digital, making use of display advertising and content as well as giving you access to our dedicated marketing help and social media channels.
Small Business
• Wide web banner on website for the quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
• Inline banner on website for the quarter
Price: on application
Price: $6,190 per quarter for four quarters, or $22,280 to pay upfront for one year
Price: $4,800 per quarter for four quarters, or $17,280 to pay upfront for one year
Custom Digital Options
Digital Industry Leader Package
Inclusions
• Web leaderboard banner on website for the quarter
• One month of newsletter banners per quarter
• One website editorial inclusion per month
• Remarketing campaign to our audience via the Google Display Network (estimated 20,000 impressions per quarter)
If you are looking for a trackable and measurable marketing solution, our digital options allow you to deliver your message directly and include full reporting on all opens, clicks and leads. These options are focused on maximum impressions.
Digital Growth & Visibility Package
Inclusions
• Web wide banner on website for the quarter
• One website editorial inclusion per quarter
• Remarketing campaign to our audience via the Google Display Network (estimated 10,000 impressions per quarter)
Inclusions
• Send to our highly engaged distribution list
• Custom EDMs can include whatever message you provide (subject to editorial approval)
• Provide your own html file, or get our help to create your EDM (price on application)
Price: $6,070 per quarter for four quarters, or $21,850 to pay upfront for one year
Price: $4,160 per quarter for four quarters, or $14,975 to pay upfront for one year
Tailored digital solutions
Energy also offers a range of sophisticated digital marketing products such as lead generation and remarketing that allow you to further build on the solid platform our magazine, website and enewsletter offer. If you’re interested in taking your Energy campaign to the next level, get in touch for a personalised consultation that will help achieve your marketing goals.
Price: $5,650
Print Rates
Advertising Rates
Premium Page Rates
Technical Specs
• Preferred format is print-ready PDF.
• Full page ads should include 3mm bleed on all sides, which is trimmed after printing
• Use process colour (CMYK) only. We will convert spot colours to CMYK
• Avoid placing text within 15mm of edge
• Please submit articles in Microsoft Word format
• Images can be TIFF, EPS or JPG and must be at least 300 DPI
A preferred option for senior executives, Energy in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the print magazine to really get your message across.
Share your story
High-quality content is a powerful way to engage and educate your target market, and we’re proud to offer select partners the opportunity to work with us on exclusive content for Energy. Reserved for Integrated Industry Leader, Integrated Growth & Visibility and Annual Magazine Partners, our in-house journalists will work with you to create content that fits naturally into the magazine, while achieving your own marketing goals.