BEST EXPOSURE TO DECISION MAKERS
Our audience contains a large number of senior buyers and purchase-influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
We are known for producing the highest quality content and events, both inperson and digital.
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement. WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
Transport News (ATN) and its more recent addition, Australasian fullyloaded.com.au, has been the leading source of intelligence for owners and managers of medium to large trucking and logistics businesses for more than 31 years.
This audience is a key market segment for suppliers to the industry as research shows these decision makers account for 40 per cent of operators, but 80 per cent of industry income!
The Fully Loaded website and the six-day-a-week ATN e-newsletter deliver the latest news and information about the transport and logistics industry along with in-depth articles on key issues and profiles of key industry movers and shakers.
The landmark Transport Census (2012), a survey of almost 1,000 transport operators, found 70 per cent of respondents read the ATN newsletter “frequently” or “regularly” and described Fully Loaded as a top resource to keep abreast of industry news.
Adding another layer to the digital equation, ATN has seen positive growth in its social media presence, particularly in LinkedIn and Facebook, bringing more and more readers along for the ride every week.
With such breadth and depth of content, delivered at high frequency across multiple platforms to an unrivalled audience, it’s no wonder the smart suppliers choose ATN to keep their businesses fully loaded!
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITHIN YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
CHRISTINE CLANCY Chief Operating Officer
CROCKETT Managing Editor
DANNY HERNANDEZ Group Sales Manager
CON ZAROCOSTAS Business Development Manager
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT REFLECT WHAT’S HAPPENING IN THE INDUSTRY.
B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
ABOUT PRIME CREATIVE MEDIA
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
OUR PURPOSE:
GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
2 X
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as well
