““As Export Manager of Librelato S.A. in Brazil, I use to read Global Trailer monthly and also read some interesting articles in the newsletter to be aware of the trailer market trends around the world. It is very important to count on a reliable source of information regarding our industry to align our moves with the global market.”
Librelato Export & Libreparts Manager Daniel Zilio
““Global Trailer filled a void as the first publication to cover the international trailer & component industry. It provides a truly unique perspective and access to overseas information that would otherwise not be available.”
Charles Dutil President & CEO Manac Inc.
““As Lecitrailer Export Director, I am very happy to read all issues and articles from Global Trailer, as it gives a global view of the market, not only for some sectors or countries, but a general overview as it is very interesting to follow and be aware about all trends and markets moves.”
Lecitrailer Export Director Guillermo Maestre.
“““I’ve been working in the commercial vehicle industry for almost two decades and joined JOST in 2019. Reliability and trust are core values in this industry, but it also requires continuous adaptation to a fast changing environment. Therefore information is key and for me Global Trailer has proven to be a great asset as it always presents recent news and interesting features with insights into many companies worldwide.”
JOST CEO
Joachim Dürr
““As Marketing and communication director, I have been a subscriber to Global Trailer for many years.
I refer to this publication to keep us informed about the latest developments in our industry. It is a magazine that we read with pleasure every month.
It is a reliable source of information with particularly interesting and various topics.”
CHEREAU / The Reefer Group Marketing and Communications Director Christophe Danton
CIRCULATION
CIRCULATION
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
61,466
AVERAGE MONTHLY PAGE VIEWS 18,839 TWITTER Followers, 1,223
Numbers accurate as of 1 September 2024. Circulation in total print numbers and digital reads of print magazine
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We partner with industry associations to support sector growth and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
SECTOR
DIGITAL AUDIENCE
DIGITAL AUDIENCE
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Market Reports
Working with your clients to share regional successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF GLOBAL TRAILER READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
400mm(w) x 265mm(h) BLEED
410mm(w) x 275mm(h)
SAFE TYPE AREA: 380mm(w) x 245mm(h)
200mm(w) x 265mm(h) BLEED:
210mm(w) x 275mm(h)
SAFE TYPE AREA: 170mm(w) x 235mm(h)
1/2 HORIZONTAL TRIM:
200mm(w) x 135mm(h) BLEED:
210mm(w) x 145mm(h) SAFE TYPE AREA: 170mm(w) x 115mm(h)
1/2 VERTICAL TRIM:
100mm(w) x 265mm(h)
BLEED:
110mm(w) x 275mm(h)
SAFE TYPE AREA: 95mm(w) x 250mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
1/3 HORIZONTAL TRIM:
200mm(w) x 88mm(h)
BLEED:
210mm(w) x 98mm(h)
SAFE TYPE AREA: 190mm(w) x 78mm(h)
1/3 VERTICAL TRIM:
68mm(w) x 265mm(h) BLEED:
78mm(w) x 275mm(h)
SAFE TYPE AREA: 58mm(w) x 255mm(h) JUNIOR (Insert) TRIM:
125mm(w) x 88mm(h) SAFE TYPE AREA: 115mm(w) x 70mm(h)
TERMS & CONDITIONS
All advertisements for Global Trailer are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
2
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
ON SALE: JANUARY
• Market Report
• Tippers & Moving Floors
• Axles & Suspensions
• Decarbonisation & Sustainability
• Event Focus: Cemat Asia, Intermodal Europe
ON SALE: MARCH
• Market Report
• Tankers & Silos
• TPMS
• Event Focus: ExpoCam, Work Truck Week
ON SALE: MAY
• Market Report
• Low Loaders & Heavy Haulage
• Braking Technology
• Event Focus: TMC, Bauma, CV Show
ON SALE: JULY
• Market Report
• Refrigerated Transport Technology
• Body Hardware, Extrusions and Lights
• Event Focus: Transport Logistic
ON SALE: SEPTEMBER
• Market Report
• Rigid Bodies & Linehaul
• Asset Security
• Event Focus: NUFAM
ON SALE: NOVEMBER
• Market Report
• Rentals
• Telematics
• Event Focus: SOLUTRANS
Global OEM Ranking List
BOOKING: 19 NOV 2024 MATERIAL: 26 NOV 2024
BOOKING: 28 JAN 2025 MATERIAL: 04 FEB 2025
BOOKING: 25 MAR 2025 MATERIAL: 01 APR 2025
BOOKING: 27 MAY 2025 MATERIAL: 03 JUN 2025
BOOKING: 29 JULY 2025 MATERIAL: 05 AUG 2025
BOOKING: 30 SEP 2025 MATERIAL: 07 OCT 2025
