Guide
Smarter B2B marketing with Infrastructure Magazine
Infrastructure is an industry-leading magazine that brings together asset owners, statutory bodies, consulting engineers and first-tier contractors to explore the biggest news and issues across Australia’s infrastructure sector.
Our circulation, web traffic and audience engagement provide an effective option, and our audience of senior decision-makers turns to Infrastructure for our coverage of the latest news, developments and policies shaping the industry.
Whether you need to build brand awareness, educate the market, establish authority or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment.
How does Infrastructure get real and measurable marketing results?
Our audience is engaged
We are a must-read publication in the infrastructure industry, with a focus on quality content and timely news
We are integrated across print, online and digital marketing
We have an innovative range of marketing options, from traditional advertising to content to custom digital solutions
We listen to you
We work with our clients to find the right marketing solution for their goals, and can customise campaigns to suit their needs
Infrastructure is a title of choice for decision-makers at all levels of infrastructure asset owners, as well as other major players like consulting engineers and contractors. We closely track and independently audit our audience across our print, web, email and social channels to ensure we keep delivering relevant content and exceptional results to advertisers.
Company Type
Infrastructure Audience State
Sector
Transport Asset Owner/Operator (26%)
Government Agency (10%)
Utility (6%)
Local Government/Council (5%)
Other Asset Owner (2%)
Top Tier Contractor (4%)
Specialist Contractor (8%)
Consulting Engineer (9%)
Professional Services Provider (10%)
So ware vendor (3%)
Equipment supplier (13%)
Education or non profit (5%)
Multi-disciplinary (32%)
Rail (28%)
Road (9%)
Local Government (8%)
Energy (7%)
Water and Wastewater (6%)
Airport (4%)
Ports (2%)
Communications (2%)
Other (2%)
Job Role
INFRASTRUCTURE IS READ BY INFRASTRUCTURE AND TRANSPORT ASSET OWNERS, INCLUDING: Queensland Rail, TfNSW, Sydney Trains, Transurban, V/Line, Australian Rail Track Corporation, Aurizon, Pacific National, Vicroads, Main Roads Western Australia, Sydney Airport, Metro Trains Melbourne, Infrastructure Australia, Roads and Maritime Services NSW, WorkSafe, Level Crossing Removal Project, Australian Maritime Safety Authority AMSA, all major Ports corporations, metropolitan regional airports and Federal and State government infrastructure and transport departments.
Senior management (27%)
Technician/operator (15%)
Other (9%)
WEB TRAFFIC
Senior management (27%)
Technician/operator (15%)
Other (9%)
INFRASTRUCTURE IS READ BY ALL MAJOR CONSULTING ENGINEERS AND CONTRACTORS INVOLVED IN INFRASTRUCTURE, INCLUDING: GHD Pty Ltd, Aurecon, AECOM, WSP, Arup, Jacobs, Downer Group, Cardno, Fulton Hogan, UGL, Laing O’Rourke Australia, BMD Constructions, Beca Ltd, CPB Contractors.
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS people each month
134,695
Average monthly pageviews: 73,521
E-NEWS SUBSCRIBERS/EDM LIST
Average open rate: 21%
Subscribers: 11,808
Print circulation: 6,963 PRINT
DIGITAL MAGAZINE
Average impressions per issue: 139,715
Average reads per issue: 2,165
Average read time per issue: 7:10 minutes
SOCIAL AUDIENCE
LinkedIn: 6,254
Integrated Packages
Industry Leader
Growth & Visibility
Integrated packages take the best of all worlds, giving you a consistent campaign across print and digital, making use of display advertising and content as well as giving you access to our dedicated marketing help and social media channels.
Small Business
• Full page ad in every print edition (4 per year)
• Print ad repeated in digital replica edition
• Editorial opportunity in every edition
• Full page ad in every print edition (4 per year)
• Print ad repeated in digital replica edition
• Editorial opportunity in two editions
• MREC banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonus
• One quarter of remarketing – use the combined power of Infrastructure and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Infrastructure.
Price: $7,330 per quarter for four quarters, or $26,380 to pay upfront for one year
• Wide web banner on website for the quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
• Half page ad in every print edition (4 per year) • Print ad repeated in digital replica edition
• Inline banner on website for the quarter
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.
Price: $6,190 per quarter for four quarters, or $22,280 to pay upfront for one year
Price: $4,800 per quarter for four quarters, or $17,280 to pay upfront for one year
Price: on application
Custom Digital Options
Inclusions
• Web leaderboard banner on website for the quarter
• One month of newsletter banners per quarter
• One website editorial inclusion per month
• Remarketing campaign to our audience via the Google Display Network (estimated 20,000 impressions per quarter)
If you are looking for a trackable and measurable marketing solution, our digital options allow you to deliver your message directly and include full reporting on all opens, clicks and leads. These options are focused on maximum impressions.
Digital Growth & Visibility Package
Inclusions
• Web wide banner on website for the quarter
• One website editorial inclusion per quarter
• Remarketing campaign to our audience via the Google Display Network (estimated 10,000 impressions per quarter)
Inclusions
• Send to our highly engaged distribution list
• Custom EDMs can include whatever message you provide (subject to editorial approval)
• Provide your own html file, or get our help to create your EDM (price on application)
Price: $6,070 per quarter for four quarters, or $21,850 to pay upfront for one year
Price: $4,160 per quarter for four quarters, or $14,975 to pay upfront for one year
Price: $5,650
Tailored digital solutions
Infrastructure also offers a range of sophisticated digital marketing products such as lead generation and remarketing that allow you to further build on the solid platform our magazine, website and enewsletter offer. If you’re interested in taking your Infrastructure campaign to the next level, get in touch for a personalised consultation that will help achieve your marketing goals. Brand Awareness Educating the Market Good for:
Print Rates
Advertising Rates
Premium Page Rates
Technical Specs
• Preferred format is print-ready PDF.
• Full page ads should include 3mm bleed on all sides, which is trimmed after printing
• Use process colour (CMYK) only. We will convert spot colours to CMYK
• Avoid placing text within 15mm of edge
• Please submit articles in Microsoft Word format
• Images can be TIFF, EPS or JPG and must be at least 300 DPI
A preferred option for senior executives, Infrastructure in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the print magazine to really get your message across.
Share your story
High-quality content is a powerful way to engage and educate your target market, and we’re proud to offer select partners the opportunity to work with us on exclusive content for Infrastructure Reserved for Integrated Industry Leader, Integrated Growth & Visibility and Annual Magazine Partners, our in-house journalists will work with you to create content that fits naturally into the magazine, while achieving your own marketing goals.
Infrastructure Features Schedule
March 2025
Features
Software, connectivity and digital twins
Condition monitoring and maintenance
Mapping, GIS and surveying
Training and skills
Construction outlook
June 2025
Features
Intelligent transport systems (ITS)
Smart cities
Freight and logistics
Decarbonisation
Waste management
Event Distribution
ITS Australia Summit
September 2025
Features
Asset management
Artificial intelligence Roads and traffic
Sustainability
Event Distribution
National Roads & Traffic Expo
November
2025
Features
Email Newsletter Schedule
Infrastructure News
• Weekly on Wednesdays at 8:30am
• Materials due 5.00pm the previous Friday
• Bookings due 5.00pm the Friday before that Web
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