Marketing Guide 2025
Smarter B2B marketing with Utility
Utility is a title of choice for decision-makers across water and energy utilities, as well as other major players such as consulting engineers and first-tier contractors.
Our circulation, web traffic and audience engagement provide an effective option, and our audience of senior decision-makers turns to Utility for our coverage of the latest news, developments and policies shaping the industry.
Whether you need to build brand awareness, educate the market, establish authority or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment.
How does Utility get real and measurable marketing results?
Our audience is engaged
We are a must-read publication in the utility industry, with a focus on quality content and timely news
We are integrated across print, online and digital marketing
We have an innovative range of marketing options, from traditional advertising to content to custom digital solutions
We listen to you
We work with our clients to find the right marketing solution for their goals, and can customise campaigns to suit their needs
Utility Audience
Utility is a channel of choice for senior decision-makers in the utility sector. Many water and energy utilities, councils, engineering consultants and large contractors get their information from Utility magazine, website, newsletter, social media, and live and virtual events.
Senior management (23%)
Engineer/project manager (53%)
Technician/superintendant/ operator (19%)
Other (4%)
State
Job Role Company Sector
NSW (33%)
VIC (30%)
SA (5%)
QLD (20%)
WA (8%)
Other (4%)
UTILITY IS READ BY ALL WATER UTILITIES AND COUNCILS, INCLUDING:
Actew Water, Barwon Water, Central Highlands Water, City West Water, Coliban Water, East Gippsland Water, Gippsland Water, Gladstone Area Water Board, Goulburn Murray Water, Goulburn Valley Water, Greater Wellington Water, Hunter Water, Linkwater, Lower Murray Water, Melbourne Water, Midcoast Water, Mt Isa Water Board, North East Water, NT Power And Water Corporation, Queensland Urban Utilities, Queensland Water Commission, SA Water, Seqwater, Shoalhaven Water, South East Water, South Gippsland Water, Southern Rural Water, Southern Water, State Water NSW, Sunwater, Sydney Water, Taswater, Unitywater, Upper Parramatta River Catchment Trust, Wannon Water, Water Corporation (WA), Watercare, Yarra Valley Water.
Water/sewer (32%)
Energy (35%)
Communications (17%)
Multi-disciplinary (16%)
WEB TRAFFIC
72,657
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS people each month
Average monthly pageviews: 29,856
Utility (28%)
Consulting engineer (25%)
Construction contractor (39%)
Equipment supplier (8%)
UTILITY IS READ BY ALL ELECTRICITY AND GAS DISTRIBUTION COMPANIES, INCLUDING:
TransGrid, Ausgrid, Endeavour Energy, Essential Energy, Ergon Energy, Energex, Powerlink, ElectraNet, SA Power Networks, TasNetworks, CitiPower/Powercor, Horizon Power, Western Power, Power and Water, Actew AGL, United Energy/Multinet Gas, AusNet Services, Jemena, Australian Gas Networks, TasGas, and ATCO Gas.
UTILITY IS READ BY ALL ENERGY RETAILERS, INCLUDING: AGL, Momentum, Simply Energy, Red Energy, Powershop, Click and Tango.
Integrated Packages
Industry Leader
Growth & Visibility
Integrated packages take the best of all worlds, giving you a consistent campaign across print and digital, making use of display advertising and content as well as giving you access to our dedicated marketing help and social media channels.
Small Business
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• MREC banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
• Wide web banner on website for the quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Inline banner on website for the quarter
• One quarter of remarketing – use the combined power of Utility and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Utility
Price: $7,330 per quarter for four quarters, or $26,380 to pay upfront for one year
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.
$6,190 per quarter for four quarters, or $22,280 to pay upfront for one year
$4,800 per quarter for four quarters, or $17,280 to pay upfront for one year
Price: on application
Custom Digital Options
Digital Industry Leader Package
Inclusions
• Web leaderboard banner on website for the quarter
• One month of newsletter banners per quarter
• One website editorial inclusion per month
• Remarketing campaign to our audience via the Google Display Network (estimated 20,000 impressions per quarter)
If you are looking for a trackable and measurable marketing solution, our digital options allow you to deliver your message directly and include full reporting on all opens, clicks and leads. These options are focused on maximum impressions.
Digital Growth & Visibility Package
Inclusions
• Web wide banner on website for the quarter
• One website editorial inclusion per quarter
• Remarketing campaign to our audience via the Google Display Network (estimated 10,000 impressions per quarter)
Inclusions
• Send to our highly engaged distribution list
• Custom EDMs can include whatever message you provide (subject to editorial approval)
• Provide your own html file, or get our help to create your EDM (price on application)
Price: $6,070 per quarter for four quarters, or $21,850 to pay upfront for one year
Price: $4,160 per quarter for four quarters, or $14,975 to pay upfront for one year
Price: $5,650
Tailored digital solutions
Utility also offers a range of sophisticated digital marketing products such as lead generation and remarketing that allow you to further build on the solid platform our magazine, website and enewsletter offer. If you’re interested in taking your Utility campaign to the next level, get in touch for a personalised consultation that will help achieve your marketing goals. Brand Awareness Educating the Market Good for:
Print Rates
Advertising Rates
Premium Page Rates
Technical Specs
• Preferred format is print-ready PDF.
• Full page ads should include 3mm bleed on all sides, which is trimmed after printing
• Use process colour (CMYK) only. We will convert spot colours to CMYK
• Avoid placing text within 15mm of edge
• Please submit articles in Microsoft Word format
• Images can be TIFF, EPS or JPG and must be at least 300 DPI
The preferred option for senior executives, Utility in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the print magazine to really get your message across.
Share your story
High-quality content is a powerful way to engage and educate your target market, and we’re proud to offer select partners the opportunity to work with us on exclusive content for Utility. Reserved for Integrated Industry Leader, Integrated Growth & Visibility and Annual Magazine Partners, our in-house journalists will work with you to create content that fits naturally into the magazine, while achieving your own marketing goals.
Utility Features Schedule
February 2025
Features
Water operations
Energy networks
Cyber security
Disaster management
Sustainability
Jobs, training and safety
Event Distribution
WIOA Vic
WIOA SA
ADGO
Smart Energy
Booking
Email Newsletter Schedule
Utility News and Tenders
• Weekly on Thursdays at 8am
• Materials due 5pm the previous Friday
• Bookings due 5pm the Friday before that
May 2025
Features
Sustainable water
Future energy
Circular economy
Demand management
Gas
Monitoring and maintenance
Event Distribution
OzWater’25
Australian Energy Week
Locate
August 2025
Features
Water networks
Grid security
Asset management
Energy storage
Digitisation
Trenchless technology
Event Distribution
WIOA Qld
Asia Pacific Hydrogen Summit
No Dig Down Under
November 2025
Features
Water management
Renewables
Smart meters
Customer advocacy and retail
Waste management
Project delivery
Event Distribution
All Energy
WIOA NSW
Waste Expo
Booking
Booking
Booking
Web Schedule
• News updates daily Social Schedule
• Tweets daily
• LinkedIn updates shared weekly