School Compare Media Kit

wwww.whichschoolmag.com.au

WHICHSCHOOL?

MAGAZINE IS A PREMIUM GUIDE TO PRIVATE SCHOOLS IN VICTORIA, NEW SOUTH WALES AND QUEENSLAND

Today’s parents are informing themselves on their education choices through a variety of media, including websites, print magazines and more.

WhichSchool? utilises all modern mediums of communication. It is now encouraging schools to take advantage of these options by facilitating the creation of your own customised content across its channels.

BEST EXPOSURE TO AUSTRALIAN PARENTS

WhichSchool? Magazine is a valuable resource for parents making decisions about their children’s education across non-government schools Australia-wide.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES

WHY PARTNER WITH WHICHSCHOOL?

WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES

12-MONTHS EXPOSURE. GUARANTEED.

WhichSchool? is an annual publication for each of the Australian states in which it is produced and it’s available across multiple channels all year round. This way, advertising schools can book just one advertisement for a full year of visibility in the market.

TARGETED DISTRIBUTION

In partnership with Guardian Childcare & Education, WhichSchool? is distributed to parents actively saving for their children’s education. With an estimated pass-on rate of x4, we have a total readership of over 50,000 parents.

EXCLUSIVE MARKET PARTICIPATION

WhichSchool? is a platform designed for participation by non-government schools only, making it easier for those institutions to share their message.

HIGH QUALITY EDITORIAL

We are more than a directory publication. WhichSchool? also provides its readers with valuable, timely content in a way that facilitates their school selection process.

EXCEPTIONAL PRINT-TODIGITAL INTERACTION

Our print publication is supplemented by the WhichSchool? website. By combining these communication channels, a school’s brand awareness is increased dramatically.

PREMIUM PRODUCTION AND BRAND SYNERGY

WhichSchool? is a magazine that takes pride in providing an active, relevant platform for schools to engage with and communicate to parents in a way that fits their brand and core values.

WEBSITE

www.WhichSchoolMag.com.au

Our new content-driven website delivers resources to parents across Australia, including education news, features, trending topics, school Open Days, plus our new Teacher Profiles, where parents can learn more about who is leading in education. Our new website also houses School Compare, Australia’s top database of nongovernment schools, built to ensure maximum SEO. Parents can search schools by state or suburb.

PRINT MAGAZINE

Available at key distribution points to target audiences. A combination of print and editorial ensures maximum readership cut-through.

WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES

MAGAZINE CIRCULATION - VIC

8,450 print

MAGAZINE CIRCULATION - NSW

7,200 print

MULTI-PLATFORM EXPOSURE

MAGAZINE CIRCULATION - QLD

7,900 print

AVERAGE YEARLY PAGE VIEWS   52,000+

Numbers accurate as of 15 September 2023. Circulation in total print numbers and digital reads of print magazine

WE CONNECT WITH DECISION MAKERS BY WORKING WITH INDUSTRY ASSOCIATIONS AND MEASURE ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS

We work with industry associations to support sector growth, and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.”

HIGHLIGHT YOUR TEACHERS TO AUSTRALIAN PARENTS.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

At Prime Creative Media we employ industryleading journalists and editors, who craft our content in-house through interviews and in consultation with our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers, including:

Case Studies

Working with your Students to tell about shared successes.

Profiles

Have your School’s story documented and distributed to the industry through a trusted third party.

Product Releases

Guaranteed coverage of all your new product releases.

Company updates

Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

“

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.”

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.” “

GLENN

DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

TOM ANDERSON Graphic Designer

BEA BARTHELSON Art Director

TOM BUCHANAN Videographer

DAZ WOOLLEY Art Director

KERRY PERT Graphic Designer

MICHELLE WESTON Art Director

BLAKE STOREY Head of Design

PAUL BREEN Imaging Specialist

CATERINA ZAPPIA Graphic Designer

www.whichschoolmag.com.au

Our new content-driven website delivers resources to parents across Australia, including education news, features, trending topics, school Open Days, plus our new Teacher Profiles, where parents can learn more about who is leading in education.

Our website also houses School Compare, Australia’s top database of non-government schools, built to ensure maximum SEO. Parents can search schools by state or suburb.

PREMIUM PROFILE

• Our most popular display listing.

• Your listing is displayed with your school logo and is boxed out for maximum impact.

• Click through to your school’s own dedicated page. Includes basic school information, photos, a direct link to your website, google map, latest news and much more.

• Option of a one minute video.

• Option to include a PDF of your school prospectus.

EDUCATION

ABOUT PRIME CREATIVE MEDIA

QUEENSLAND WHICHSCHOOL?

VICTORIA NEW SOUTH WALES

EDUCATION MATTERS PRIMARY

EDUCATION MATTERS SECONDARY

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow individuals, organisations and industries.

Please allow a 20mm safety gutter in the center of double page spread

10mm Margins

NEED YOUR ADVERT DESIGNED?

Prime Creative Media’s design studio is here to help. Our team of experienced designers know our dedicated industries well, and can help design your advert. Speak to your client success representative to find out more information.

Print

SPECIFICATIONS

PRINTING: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

SUPPLIED MATERIAL

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

ADVERTISING MATERIAL FOR IN-HOUSE DESIGN:

• Logos (ai, pdf, eps or “working files”) • Brand guidelines

• Images to be supplied as jpegs*

• Text, or key messages

* Images and logos used on websites are not acceptable for printing purposes

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h)

WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN

2 X HIGH-DENSITY STANDARD SIZE

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated.

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the clickthrough URL:

<a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

1040px(w) / 2080px(w)

•

•

 Can contain animation & loop twice (play through 3 times)  SVG and WebFonts are not accepted

 No strobing effects on All HTMLor rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC.

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested.

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

FRONT COVER $15,000

DOUBLE PAGE ADVERT

4 X PAGES EDITORIAL

DOUBLE PAGE PRINTED PROFILE

PREMIUM PROFILE WEBSITE LISTING

4 X TEACHER PROFILE HIGHLIGHT

12 X SUPPLIED CONTENT ON WHICHSCHOOL.COM.AU

INSIDE FRONT COVER $7,519

DOUBLE PAGE ADVERT

DOUBLE PAGE EDITORIAL

DOUBLE

RATES

WHICHSCHOOL? MAGAZINE PRINT AND DIGITAL

GOLD $10,961

DOUBLE PAGE ADVERT

DOUBLE PAGE EDITORIAL

DOUBLE PAGE PRINTED PROFILE

PREMIUM PROFILE WEBSITE LISTING

2 X TEACHER PROFILE HIGHLIGHT

12 X SUPPLIED CONTENT ON WHICHSCHOOL.COM.AU

SILVER $6,255

FULL PAGE ADVERT

FULL PAGE EDITORIAL

FULL PAGE PRINTED PROFILE

PREMIUM PROFILE WEBSITE LISTING

1 X TEACHER PROFILE HIGHLIGHT

8 X SUPPLIED CONTENT ON WHICHSCHOOL.COM.AU

BRONZE $4,400

HALF PAGE ADVERT

HALF PAGE EDITORIAL

HALF PAGE PRINTED PROFILE

PREMIUM PROFILE WEBSITE LISTING

6 X SUPPLIED CONTENT ON WHICHSCHOOL.COM.AU

WHO IS WHICHSCHOOL’S AUDIENCE?

Parents or guardians of children at or near school age (primary and secondary school ages included) and education professionals.

HOW MANY PEOPLE READ IT?

WhichSchool? has a total readership of more than 50,000 parents. This is partially achieved through our partnership with Guardian Childcare & Education, distribution in targeted airline lounges and hotels and select preschools. WhichSchool? is also sold at news agents through Are Direct.

HOW REGULARLY IS WHICHSCHOOL PRODUCED?

WhichSchool? is published and distributed annually.

WHAT IS GUARDIAN CHILDCARE & EDUCATION?

With over 110 childcare centres across Australia, Guardian Childcare & Education is a place that families can trust, where Educators thrive, and children feel safe and secure to be themselves. A place where children can be curious, imaginative and brave in their learning

CAN THE MAGAZINE BE FOUND ELSEWHERE?

Beyond our major distribution partner, we also distribute the magazine through: non-government schools, childcare centres, kindergartens and various education institutions and relocation agents.