MAGAZINE IS A PREMIUM GUIDE TO PRIVATE SCHOOLS IN VICTORIA, NEW SOUTH WALES AND QUEENSLAND
Today’s parents are informing themselves on their education choices through a variety of media, including websites, print magazines and more.
WhichSchool? utilises all modern mediums of communication. It encourages schools to take advantage of these options by facilitating the creation of their own customised content across its channels.
BEST EXPOSURE TO AUSTRALIAN PARENTS
WhichSchool? magazine is a valuable resource for parents making decisions about their children’s education across non-government schools Australia-wide.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
12-MONTHS EXPOSURE. GUARANTEED.
WhichSchool? is an annual publication for each of the Australian states in which it is produced and it’s available across multiple channels all year round. This way, advertising schools can book just one advertisement for a full year of visibility in the market.
TARGETED DISTRIBUTION
In partnership with Guardian Childcare & Education, WhichSchool? magazine is distributed to parents actively saving for their children’s education. With an estimated passon rate of x4, we have a total readership of over 50,000 parents.
EXCLUSIVE MARKET PARTICIPATION
WhichSchool? is a platform designed for participation by non-government schools only, making it easier for those institutions to share their message.
HIGH QUALITY EDITORIAL
We are more than a directory publication. WhichSchool? magazine also provides parents and carers with valuable, timely content in a way that facilitates their school selection process.
EXCEPTIONAL PRINT-TODIGITAL INTERACTION
Our print publication is supplemented by the WhichSchool? website and School Compare search engine. By combining these communication channels, a school’s brand awareness is increased dramatically.
PREMIUM PRODUCTION AND BRAND SYNERGY
WhichSchool? is a magazine that takes pride in providing an active, relevant platform for schools to engage with and communicate to parents in a way that fits their brand and core values.
WEBSITE
www.whichschoolmag.com.au
Our content-driven website delivers resources to parents across Australia, including education news, features, trending topics, school Open Days, plus our new Teacher Profiles, where parents can learn more about who is leading in education. Our website also houses School Compare, Australia’s top database of non-government schools, built to ensure maximum SEO. Parents can search schools by state or suburb.
PRINT MAGAZINE
Available at key distribution points to target audiences. A combination of print and editorial ensures maximum readership cut-through.
MAGAZINE CIRCULATION - VIC 8,450 print
MAGAZINE CIRCULATION - NSW 7,500 print
MAGAZINE CIRCULATION - QLD 7,700 print
AVERAGE YEARLY PAGE VIEWS 62,000+
Numbers accurate as of 1 September 2024. Circulation in total print numbers and digital reads of print magazine
WE CONNECT WITH PARENTS BY WORKING WITH INDEPENDENT ASSOCIATIONS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We work with independent associations to support sector growth, and ensure engagement with parents and carers. We use advanced CRM and information systems to ensure schools and parents are reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.”
HIGHLIGHT YOUR TEACHERS TO AUSTRALIAN PARENTS.
AMPLIFICATION OF PRINT CONTENT ACROSS WEBSITE AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industryleading journalists and editors, who craft our content in-house through interviews and in consultation with our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of parents and carers, including:
Case Studies
Working with your students to tell about shared successes.
Profiles
Have your school’s story documented and distributed to parents and carers through a trusted third party.
Press Releases
Guaranteed coverage of your school’s news.
Innovation
Take your place as a thought leader in education.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
“AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.”
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.”
KYLIE NOTHROP Business Development Manager
MYLES HUME Managing Editor
RHIANNON BOWMAN Editor
COURTNEY WALKER Sales Manager South
DESIGN SERVICES
SPECIALISING IN B2B AND INDUSTRIALS
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
www.whichschoolmag.com.au
Our content-driven website delivers resources to parents across Australia, including education news, features, trending topics, school Open Days, plus our new Teacher Profiles, where parents can learn more about who is leading in education.
PREMIUM PROFILE
• Our most popular display listing.
Our website also houses School Compare, Australia’s top database of non-government schools, built to ensure maximum SEO. Parents can search schools by state or suburb.
• Your listing is displayed with your school logo and is boxed out for maximum impact.
• Click through to your school’s own dedicated page. Includes basic school information, photos, a direct link to your website, google map, latest news and much more.
• Option of a one minute video.
• Option to include a PDF of your school prospectus.
EDUCATION
VICTORIA NEW SOUTH WALES QUEENSLAND WHICHSCHOOL?
EDUCATION MATTERS (PRIMARY)
EDUCATION MATTERS (SECONDARY)
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow individuals, organisations and industries.
Please allow a 20mm safety gutter in the center of double page spread
10mm Margins
W: 243mm
H: 155mm
W: 233mm
H: 145mm SAFE AREA
W: 213mm
H: 125mm 1/2
W: 102mm
307mm TRIM
W: 233mm
H: 297mm SAFE AREA
W: 213mm
H: 277mm
Print SPECIFICATIONS
PRINTING: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
SUPPLIED MATERIAL
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
TERMS & CONDITIONS
All advertisements for Education Matters are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control. TRIM/SAFE AREA
NEED YOUR ADVERT DESIGNED?
Prime Creative Media’s design studio is here to help. Our team of experienced designers know our dedicated industries well, and can help design your advert. Speak to your client success representative to find out more information.
* Images and logos used on websites are not acceptable for printing purposes
SIZE SIZE: 2000px(w) x 1250px(h)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MREC 300x250px 200kb max gif, jpeg, png, HTML5 LDR 728x90px 200kb max gif, jpeg, png, HTML5
MOBILE MINI 320x50px 150kb max gif, jpeg, png, HTML5
WEBSKIN 2000x1250 1MB max jpeg, png
/ 2080px(w)
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated.
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the clickthrough URL:
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times) SVG and WebFonts are not accepted
No strobing effects on All HTMLor rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC.
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested.
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
ADVERTISING MATERIAL FOR IN-HOUSE
Images (High resolution)
Text, or key messages
Call to action (i.e. contact us today, get a free quote, etc.)
Click Through URL
WHO IS WHICHSCHOOL?’S AUDIENCE?
Parents or guardians of children at or near school age (primary and secondary school ages included) and education professionals.
HOW MANY PEOPLE READ IT?
WhichSchool? magazine has a total readership of more than 50,000 parents. This is partially achieved through our partnership with Guardian Childcare & Education, distribution in targeted airline lounges and hotels and select preschools. WhichSchool? is also sold at news agents through Are Direct.
HOW REGULARLY IS WHICHSCHOOL? PRODUCED?
WhichSchool? is published and distributed annually.
WHAT IS GUARDIAN CHILDCARE & EDUCATION?
With over 110 childcare centres across Australia, Guardian Childcare & Education is a place that families can trust, where educators thrive, and children feel safe and secure to be themselves. A place where children can be curious, imaginative and brave in their learning
CAN THE MAGAZINE BE FOUND
ELSEWHERE?
Beyond our major distribution partner, we also distribute the magazine through non-government schools, childcare centres, kindergartens and various education institutions and relocation agents.
