MICE 2025 Showguide

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COME OUT TO PLAY

The countdown to the 12th edition of Melbourne International Coffee Expo is on. Lock in your coffee friends, build up your caffeine tolerance, and prepare to dive into the most jam-packed lineup to date of the Southern Hemisphere’s largest dedicated coffee show.

From 20 to 22 March 2025, the international coffee community will gather at Melbourne Convention and Exhibition Centre in the heart of the city for three days of fun, flavour, education, networking, and business. For the global industry, MICE is an annual opportunity to catch up with friends, discover new products, and grow the community they are so proud to be part of in a city that’s been integral to its success.

If you’re returning this year, welcome back to the new era of MICE. And if you’re new, we’re thrilled to have you here. Everyone is welcome: from newbie brewers and café enthusiasts to barista champions, coffee farmers, and equipment specialists. MICE is a space to connect, share ideas, and be inspired –whatever your coffee background.

This year, MICE introduces the new Roasters Playground and its biggest lineup of Australia’s favourite roasters. The unique addition to the show – supported by La Marzocco, Riverina Fresh, and Milklab – will see a rolling schedule of coffee roasters take over their own space for half-day sessions, where attendees can sample their latest beans,

glean brewing tips, and chat all things coffee. In total, more than 40 roasters will make an appearance at MICE2025, with a star-studded lineup of brands filling the Roasters Villa for even more tasting opportunities.

The Roasters Playground isn’t the only fresh addition for 2025. As part of MICE organisers’ major drive to satiate the industry’s increasing appetite for educational content, a new demonstration stage supported by Breville will host a series of tutorials, demonstrations, and workshops. With a custom-made mirrored backdrop, audiences will be able to watch all the action behind the machine while international coffee talent share their skills and knowledge.

What’s more, there’ll be more chances to get a bite of the educational cherry at the Café Education Series and Global Coffee Report Breakfast Symposium panel discussions. Come to watch some of the industry’s most prominent CEOs, thought leaders, and experts discuss timely and relevant topics and issues, such as the coffee pricing conundrum, scaling up café businesses, menu design, and more.

All good things must come to an end, but we’ll be eking out the feelgood MICE vibes a few hours longer at the Official MICE After-Party – and you’re invited. Join the rest of the coffee community at Showtime Events (a stone’s throw from the main event) from 7.30pm on Saturday 22 March for this ticketed event. And it’s not just going to be espresso

martinis and catch ups. The Official MICE After-Party will also host the inaugural Coffee Industry Heroes awards, recognising those in the coffee and café world who have displayed commitment and made positive impacts towards their craft, the industry, and the people around them.

Ready to get stuck in? Secure your ticket in advance online or chance it at the door. Share your best coffee moments at MICE:

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PLAYGROUND

13 MICE, MICE, BABY

With a host of exciting new events, awards, and exhibitors, Australia will once again become the global destination for coffee when MICE returns in March

18 THE COFFEE PRICING CONUNDRUM

Is it time for coffee prices in Australia to increase and, if so, how should cafés go about making the change?

22 ON THE WORLD STAGE

How Australia led a specialty coffee revolution and continues to be a global icon of independent café culture

27 CLOSING THE LOOP

For the first time in the event’s history, single-use cups will not be available. Discover how Huskee is driving this initiative

30 BREWING CHANGE

CafeSmart on a successful year of fundraising, its growth curve, and what’s in store for its 15th anniversary

34 HUNGRY FOR KNOWLEDGE

MICE is serving up an educational feast with industry leaders set to take the stage

36 THE PEOPLE’S CHOICE

This year, MICE is celebrating Australian coffee icons with three new award categories

The inaugural event introduces even more opportunities for athome coffee lovers to connect, learn, and create at MICE

40 MUST SEE AT MICE

Live DJ sets, special guest appearances, and a Squid Game collaboration – discover what exhibitors have in store

44 WHERE’S WALLY?

Discover how La Marzocco’s automatic steamer introduces endless possibilities for milk service 46 DOUBLE TROUBLE

MONIN shares its Spiced Caramel

Foam Cold Brew and Cascara

Highball recipes 48

TO STEAM MILK FOR LATTE ART

Riverina Fresh’s step-by-step guide to creating silky milk, perfect for latte art 50 MATCHA MADE IN HEAVEN

Learn how to recreate the drink of summer at your venue, or at home, with MILKLAB’s easy-tofollow recipe

REINVENTING THE WORKFORCE

How can new technology help café owners retain staff? 55 ESPRESSO, MEET YOUR BATCH

In a country where espresso is king, one filter-coffee machine brand is going against the grain 57

BOUNDARIES

How Roasters Only is breaking down the barriers of high MOQs 58

Discover which brands are going to be at the hottest coffee expo in town this March 84 CAFÉ CRAWL

You be the judge with Melbourne’s hit-list of CBD coffee shops to explore

86 SHOW FLOOR PLAN

Where everyone is located at the Melbourne Convention and Exhibition Centre

87 QUICK REFERENCE LISTING

Find exhibitors, fast!

Roaster Royale Tasting Experience

Our expert baristas will guide you through a flight of coffee blends from the top 5 MILKLAB Roaster Royale finalists paired with MILKLAB Oat. Cast a vote for your favourite and help us crown the ‘2025 MICE Favourite’ and send an extra $1K cash their way!

DAY 1 - GRAND FINAL 2PM THURSDAY 20TH MARCH

After a phenomenal response last year, the MILKLAB Roaster Royale is back! Watch the top 5 finalists compete head-to-head to be crowned 2025 champion. Don’t miss your chance to be part of this exciting competition and see who will take the title in 2025!

LOCATED AT G2 – LOOK FOR THE MILKLAB HALO

$500up for grabs each day!

Latte Art Workshops

11AM – DAILY

Some of the best latte art experts in the business will showcase the tips and tricks behind their signature pours and challenge baristas to replicate their design. The best pour each day will win $500!

DAY 2 - NATIONAL FINAL 2PM FRIDAY 21ST MARCH

DAY 3 - INTERNATIONAL FINAL 2PM SATURDAY 22ND MARCH

Tune in to witness the ultimate latte art smackdown and crown the 2025 MILKLAB National & International Barista Battle Champions.

WELCOME

Welcome to Melbourne International Coffee Expo 2025.

For the three days each year that Melbourne International Coffee Expo (MICE) takes over the Melbourne Convention and Exhibition Centre, there’s a palpable buzz of excitement in the city that helped establish the specialty coffee culture we now find right across the world.

As the Southern Hemisphere’s largest dedicated coffee event, we recognise the role MICE plays in connecting international players, breeding innovation, and sharing knowledge to ensure the industry continues to thrive. This year, to make sure MICE remains a valuable opportunity for those who attend, we introduced an Advisory Board of industry leaders to help us make 2025 the best show yet.

Their expert feedback, experience, and ideas exceeded our expectations and we cannot wait to share the results with you when the doors to MICE2025 open on Thursday 20 March. This year, we’ll welcome a record number of roasters in both the Roasters Village and the new Roasters Playground, which will see 36 of Australia’s best coffee companies rotate to offer a rollcall of tasting experiences.

Aware of the growing appetite for knowledge in the coffee sector, in 2025 we’ll also be delivering even more educational content than ever before. The Café Owners Education Series and Global Coffee Report Breakfast Symposium panel discussions will return with extended schedules, covering timely industry topics, trends, and challenges with a lineup of international thought leaders and trendsetters. What’s more, in 2025 we’re opening up MICE to an even larger audience. As quality coffee continues to diffuse from café settings into the domestic market, we’ve teamed up with Breville to introduce the Melbourne Coffee Festival – a place for at-home coffee lovers to taste, explore, and learn. We’ve also partnered with the Restaurant & Catering Association of Australia to introduce MICE to a broader sweep of the hospitality industry, including restaurants, hotels, and any venues that serve coffee.

We can’t wait to welcome you to what’s set to be the best MICE yet.

Follow us on Instagram and Facebook to stay up to date with the latest information and announcements before it all kicks off on 20 March.

See you there.

Lauren Chartres MICE Show Director

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ON THE FRONTIER

It’s how you make people feel, not just what they taste, that truly builds brand loyalty . ”

What an amazing opportunity for us to come together and celebrate our proud Australian coffee industry, which originated here through the bold and courageous efforts of Italian migrants and is now recognised globally for its innovation and exceptional quality. It is comprised of thousands of artisans and businesses, and this collective genius deserves a moment in time to unite and celebrate their crown as the world’s best, while also exploring through their shared curiosity how to push the boundaries even further.

In mid-2024, the team at MICE reached out to a diverse range of coffee industry players – myself being one of them – to participate in the creation of an Advisory Board tasked with reimagining a new era for MICE. A key question was posed: what should a coffee show look like in today’s world, especially for the most sophisticated and mature specialty coffee market, where standards are already so high?

we will continue to elevate our industry’s profile, attract everyday coffee lovers, and educate consumers about the efforts that go into the miraculous coffee journey. We aim to position our coffee on par with high-quality wine, warranting a similar price.

The diversity of the show enables coffee roasters to engage with a broader range of businesses attending than ever before. Leaders are there to learn how integrating coffee as part of the customer experience can grow their respective businesses. We are seeing luxury car manufacturers, AFL teams, and fashion retailers integrating coffee into their customer journeys and workplace experiences, and welcoming the sense of community coffee brings with it into their businesses.

MICE thanks the Advisory Board members for their contribution to this year’s event: Barry Moore of La Marzocco Australia, Nick Calabrisello of San Remo Australia, Craig Shapiro of Riverina Fresh, Lachlan Ward of ST.ALi, Mike Brabant of Single O, Trent Knox of St Remio, Maurizio Marcocci of Service Sphere, Craig Dickson of Veneziano, and Bernard Peters of Bombora Supplies.

The group was bustling with ideas on transforming the show. First and foremost, it was about putting specialty coffee at the centre while adding high-value content that would genuinely interest and serve café and venue operators. How can MICE help their businesses thrive, not just survive, especially in light of the current micro- and macro-economic conditions impacted by extreme climate effects and rapidly changing geopolitical events affecting the livelihoods of those in the complex coffee economic chain.

What you can expect from this edition of MICE is a show curated around some of Australia’s best roasters, along with an education series that provides leading industry insights and inspiration.

At the same time, by activating the vibrant ‘coffee loving’ city of Melbourne,

I believe you will find this edition of MICE exuding a real hospitality vibe – beyond just amazing coffee. Both elements are interconnected. After all, it’s how you make people feel, not just what they taste, that truly builds brand loyalty and subsequently sustainable businesses.

At La Marzocco, we have a manifesto: “The frontier is a zone typically touched on by artisans. Difficult and dangerous, invisible to the naked eye, and practically inscrutable to market research, the frontier can, at best, be sensed by using qualities that are rarely accepted by present-day industrial culture: intuition, sensitivity, and a desire to accept managed risk as an essential part of our work.”

I truly believe the Australian coffee and hospitality industry is on its very own frontier, and we will witness this at MICE2025.

Barry Moore

La Marzocco Australia Managing Director and MICE Advisory Board Member

Image: La Marzocco.

Stand H1

MICE,

MICE, BABY

Ready to deep dive into the world of coffee? With a host of exciting new events, awards, and exhibitors, MICE is back with a bang for 2025. Here’s what to expect from 20 to 22 March.

The coffee industry’s fast-paced, innovative nature means it constantly adapts to deliver the best products to its increasingly discerning customers. Over are the days when quality coffee was only available to a niche audience in specialty shops. In 2025, consumers expect high-quality coffee from all manner of venues and in a wide variety of serves.

The coffee landscape has evolved – as has the tradeshow that puts Australian café culture on the world stage.

Over the past year, the organisers behind Melbourne International Coffee Expo (MICE) have been collaborating with key players in the industry to ensure the three-day event continues to deliver value to those who exhibit and attend.

Images: Prime Creative Media.

With a new advisory board of coffee professionals providing feedback and ideas, MICE2025 is set to be the best yet and include a jam-packed schedule of new events, educational content, awards, competitions, and – of course – a killer after party.

COME TO PLAY

One of the most exciting new elements to be rolled out at MICE2025 is the Roasters Playground. Supported by La Marzocco, Riverina Fresh, and MilkLab, the new

Exhibitors will host competitions, tastings, tutorials, and more from their stands.

section of the show gives attendees the opportunity to discover a whole host of roasters they might not have come across and try a kaleidoscope of coffees.

Over the show, the Roasters Playground will welcome 36 roasters to showcase their products, host tasting sessions, and interact with the coffee community. The roasters will change throughout the day, so attendees will have a rolling selection of beans to sample and brands to discover.

“We know roasters are the heart of the Australian coffee industry and

they deserve to be front and centre at Australia’s only dedicated coffee expo,” says Lauren Chartres, MICE Show Director.

“Thanks to the generosity of our partners at La Marzocco, roasters can access MICE without having to sacrifice too much time spent away from their roastery or café. We want roasters to be able to focus on what they do best, which is to provide Australians with delicious coffee.”

La Marzocco will provide all the equipment for the roasters to craft excellent coffee, while Riverina Fresh and

MilkLab will supply dairy and alt-milks for the baristas to fashion flatties and lattes for attendees.

But the coffee exploration doesn’t stop there. At the Roasters Villa, attendees will be able to immerse themselves in the caffeinated world as some of Australia’s best loved roasters takeover stands for the entire show. Expect immersive events, barista showcases, interactive tastings, and so much more.

COME TO LEARN

The coffee industry is hungry for knowledge and MICE is dishing up a feast for those who attend in 2025. Building on its popular educational content in 2024, the 12th edition of the tradeshow will feature even more opportunities for knowledge sharing and skills building.

“We’re imbedded in the Australian coffee community and what’s clear is that there’s a huge desire for educational content right now,” says Lauren.

“People not only want to learn from their peers but also from other players in the

to navigate coffee pricing to making a business go viral on social media.”

The Café Owners Education Series and Global Coffee Report Breakfast Symposium are both set to return with extended programs of panel discussions and case studies. Industry and thought leaders from across Australia and beyond will deep dive into topics such as menu curation, the rise of signature drinks, how to go viral on social media, the role of automation in the café, and so much more.

Entry to the Café Owners Education Series is free, but seats are expected to fill fast and are available on a first come first served basis. Tickets for the Global Coffee Report Breakfast Symposium can be purchased in advance from the MICE website.

Alongside the panel discussions, a new Demo Stage will give attendees the opportunity to learn new skills firsthand. The sessions within the Melbourne Coffee Festival area, supported by

and will cover all manner of topics – from tutorials on steaming non-dairy milk to how to become a world-class barista.

“We’ve created an amazing mirrored stage, so viewers will be able to see everything that’s going on behind the espresso machine,” says Lauren.

“As well as tutorials, the stage will also be used to do interactive tastings and host other hands-on educational sessions.”

COME TO DO BUSINESS

One of the main draws of MICE is the national and international exhibitors who gather at the Melbourne Convention and Exhibition Centre to share their products and services with the thousands of coffee enthusiasts and professionals who visit. Over the years, the tradeshow has become the place to do business, and to reflect its role, organisers have introduced a dedicated Espresso Bar, sponsored by specialty roaster The Bean Cartel, within Melbourne Coffee Festival.

More than 120 companies will be exhibiting at MICE2025.

MICE2025 will feature the show’s biggest educational lineup to date.

The new addition is a space for attendees and exhibitors to relax, have a coffee, and talk business.

“ We wanted to introduce an interactive space where people can gather to network or simply chill out,” says Lauren.

“In the mornings, there’ll be an espresso bar fuelling the conversation, while in the afternoons there’ll be DJs and drinks to create a social vibe.”

COME TO CELEBRATE

The inaugural Australia’s Favourite Coffee awards were such a hit at MICE2024 that the attendeevoted competition will return this year – alongside an extended lineup of accolades.

To finish MICE2025 with a bang, the MICE Awards will be held at Showtime

Events Centre, a stone’s throw from the main tradeshow. As well as naming Australia’s Favourite Coffee and the winner of the Product Innovation Awards, the ceremony will see the coffee community acknowledged in new categories including Lifetime Achievement, Next-Gen Talent, and Community Champion, as part of the Coffee Industry Heroes awards.

“We’re really excited to present the new awards to acknowledge some of the incredible talent in the coffee community. The winners will be decided by an independent judging panel and announced at the afterparty event,” says Lauren.

“The aim is to be inclusive of the whole industry. We’re not just celebrating amazing baristas but also marketing

managers, equipment technicians, packaging designers, and more.”

After the awards ceremony, which will be open to anyone in the industry, the Official MICE After-Party will go into full swing at the same venue. Everyone’s invited to mingle with fellow coffee folk, celebrate the winners, and raise an espresso martini to MICE2025. Tickets can be purchased in advance from the MICE website.

MICE2025 takes place at the Melbourne Convention and Exhibition Centre from 20 to 22 March 2025. Tickets are selling like hot cakes, purchase yours now from internationalcoffeeexpo.com

THE COFFEE PRICING CONUNDRUM

Is it time for coffee prices in Australia to increase and, if so, how should cafés go about making the change?

When you compare average coffee prices in similar markets across the world, the cost of a coffee purchased from an Australian café is one of the lowest. According to Friendly Finance, the average small flat white in Australian capital cities comes in at $4.78, but there are fluctuations in different states and territories, with the number closer to $4 in New South Wales and the average just over $5 in Victoria and Queensland.

Despite the slight regional differences across the country, Australia still comes out towards the bottom of international rankings. Data acquired by Sydney-based roaster Pablo & Rusty’s suggests the median price of a flat white in cafés in 11 countries with similar coffee cultures was AU$7.43 – more than $2.50 more expensive than the average here.

Queenstown, New Zealand, had the lowest median price of the comparison countries at AU$5.10, while the three highest were Dubai, United Arab Emirates,

(AU$9.39); Athens, Greece, (AU$9.91); and Basel, Switzerland (AU$10.32). While Australia’s low coffee prices may seem like great value for consumers, some professionals believe they pose a serious threat to the country’s coffee industry.

STAGNANT PRICING

Abdullah Ramay, CEO of Pablo & Rusty’s, thinks it’s an issue that’s been swept under the carpet for too long.

“For a long time, coffee prices haven’t changed in Australia and that’s not good for any industry – let alone one that’s seen the cost of its core ingredient steadily rise,” says Abdullah.

“Over the past five years, inflation has gone up a couple of per cent each year, but because these numbers were on the lower end, no one was increasing their prices, despite energy bills, rent, wages, and the cost of ingredients going up.”

It wasn’t until mid 2024, when green bean prices reached record highs, that the issue gained widespread attention – from

both people in the industry and the public. With the cost of Arabica coffee rising more than 60 per cent in 2024, coffee roasters around the world are paying more for their raw materials.

The global price rises in green coffee have been sparked by a number of factors, including extreme weather events in Brazil, Vietnam, and Colombia – the world’s three largest coffee producers. Transportation costs have also increased due to disruption to shipping routes and most the world’s coffee stocks have decreased while demand has grown.

“It’s been suggested that roasters will need to raise their bean prices by around 25 per cent over the next year. I don’t think we’ll see that level here in Australia, but prices will go up,” he says.

Abdullah, and many others in the industry, believe it’s got to the point that café owners will no longer be able to absorb the cost and will need to pass on the increase to their customers.

“This has been a problem we’ve been talking about for years and the recent market prices have brought it into sharp focus,” he says.

“The current prices don’t add up when you’re considering a beverage that requires a barista to make it, using $40,000 worth of equipment, and

sourcing high-quality specialty-grade beans. Compare this to something such as bubble teas, which cost around $6, and it simply doesn’t make sense.”

THE FEAR FACTOR

According to Andrew Low, CEO of Coffee Supreme, there’s more to the issue than inflation and rising costs. He believes there’s an emotional and cultural value tied to coffee, especially in countries like Australia that are known for their café culture.

“Coffee isn’t just about the cost of green beans, milk, and labour,” he says. “It’s about the service, the craftsmanship, and the sense of community that cafés create. Yet, many café owners are stuck in a hand-to-mouth survival cycle, fearing that customers won’t pay more for better quality. This must change.”

Both Andrew and Abdullah believe many café owners are fearful of losing out to competitors if they increase their prices. Cafés are locked in a race to the bottom in order to keep their customers happy.

“Café owners are afraid that they’ll lose customers, while consumers complain about the cost of their daily ritual, comparing it to making coffee at home,” says Andrew.

“We are at a critical juncture in the

specialty coffee industry. If we want to support the diversity of small businesses and artisan roasters, we must increase prices. The alternative is decreasing quality, decreasing farmer conditions, and going back to chains because they do this better.”

PRICE INCREASES 101

So, as a café owner or manager, how do you go about increasing prices? Is it a rip it off like a Band-Aid situation, or take it slow and steady? Andrew and Abdullah agree that making small, regular changes is the best strategy.

“As a café owner, you know prices need to rise, but you can’t afford to lose too many customers or anger them. It’s better to try something new than hope for different results from the same old methods. So go slow, but do something,” says Abdullah.

To start the process, he advises café owners compare their prices to other venues in their area, assess the competitors’ quality and online reviews, and then analyse their own coffee prices. Next up is planning where they want the café to be in 12 months’ time and making a roadmap on how to get there in three or four stages. He suggests small increases of around 15 to 20c every quarter.

“You probably won’t lose many customers, especially if you provide a great experience and friendly service,” he says.

“However, you must shift your mindset from volume at all costs to sustainable pricing. You should be willing to lose some volume in exchange for sustainable pricing. Without change, the quality of your café may decline – or it may shut down.”

One of the most nerve-wracking parts of increasing prices for some café owners is explaining the change to customers. Andrew believes that messaging shouldn’t focus on the cost of ingredients but instead the experience of the product.

“It’s not about explaining the cost of farming or labour as people get bored and turn off. Comparison is a great tool because what something is worth is a relative thing. I like to use simple

Abudllah Ramay is the CEO of Pablo & Rusty’s.

Image: Pablo & Rusty’s.

examples, such as why am I OK paying $5 for a bottle of water, which costs about 40c to make, but I’m upset paying $5 for a coffee that’s hand- picked, processed, roasted, and brewed in front of you? It defies logic,” he says.

“We are at a critical juncture in the specialty coffee industry. If we want to support the diversity of small businesses and artisan roasters, we must increase prices.”

At the Café Owners Education Series at MICE2025, industry leaders will be diving into this topic and offering practical advice. See the MICE website for details on discussion timings.

We’re shaking things up. See you at the bar! We do things differently. This year is no exception.

Andrew Low is the CEO of Coffee Supreme.

Image: Coffee Supreme.

Melbourne’s specialty coffee culture has been highly influential around the world.

How Australia led a specialty coffee revolution and continues to be a global icon of independent café culture.

For a country of just 27 million people spread across 7.7 million kilometressquared, Australia punches well above its weight in the global coffee scene. The country’s thriving café culture isn’t just respected: it’s been replicated in cities, towns, and villages across the world, where baristas craft flat whites and long blacks to be served alongside Aussieinspired brunch dishes.

But what is it about the Australian coffee scene that’s made it such a trendsetter?

Sarah Baker, MICE Education Moderator and BeanScene Publisher, believes the country’s independent spirit and community focus have paved the way to its success.

“Unlike the European and American markets, what’s unique about Australia’s coffee culture is its specialty coffee scene, celebrated by independent coffee shops with their own individual style, design, and boutique coffee offerings that celebrate community and their customers,” says Sarah.

“For years there was a resistance to coffee chains here, which helped shape the DNA of the Melbourne coffee scene in particular. It also built the city’s reputation for having a discerning market that is truly locally supported without international influence.”

Despite Australia being a largely consuming country with a very small producing community, this focus on specialty products, small-scale roasting,

an unparalleled reputation as a market influencer for beverage trends, equipment, café design, and barista skill.

“For a long time, Australian baristas have been sought out on the international scene with signs on café doors citing, ‘Australian baristas wanted’. There is a strong commitment to training and education of Australian baristas that makes their penchant for quality coffee production in high-volume environments extremely desirable on the international stage,” Sarah says.

“For this reason, it’s common to see Australian-inspired specialty coffee venues pop up in tourist hotspots, such as London, New York, Tokyo, and Bali, providing a sense of trust and relief in cup quality and overall customer experience.”

While the third wave coffee movement of the early 2000s has shaped the ‘antipodean’ coffee experience that’s now prevalent across the globe, the origin of Australia’s coffee culture goes back to the 1950s.

“There’s been an intense debate between Australia’s coffee capital, be it Sydney or Melbourne, but it’s thanks to early Italian migrants in the 1950s and 1960s who brought with them a love for espresso culture that started the espresso movement from what was originally a British-influenced tea-drinking demographic,” says Sarah.

“Espresso culture continued to evolve, and with access to such high-quality dairy production and quick turnaround from crop to cup, the country fell in love with milk-based coffees such as flat whites and lattes, which still dominate consumer preferences.”

The jury may still be out on which country originally masterminded the flat white (New Zealand also lays claim to the title), but Australia’s influence on the size, composition, and style of coffees being served across the world is indisputable. This influence over international trends has seen the country become a testing ground for equipment innovation and new technology.

“International manufacturers have been known to look to Melbourne and Sydney markets to experiment with machine prototypes, from new steam wand technology to flow meter systems, signature beverages, and espresso chilling devices,” says Sarah.

“It’s thanks to the country’s passion and innovation that industry barriers continue to be pushed, and why international collaborators look Down Under as the gold standard of coffee excellence.”

According to Maurizio Marcocci, Managing Director of Service Sphere, one of the country’s leading coffee equipment and service providers, the contrast of Australia’s coffee habits compared to traditional coffee-drinking countries such as Italy has seen many manufacturers modify their equipment to the Australian market.

“In Australia we are lucky to have very good quality milk available nationally, which traditionally wasn’t the case in Italy. Therefore, in Italy milk-based beverages weren’t often on the menu, and when they were they were short six-ounce cappuccinos or caffè lattes,” he says.

“With a quality supply, Australia has been able to finesse its milk and now we have a population who largely favour milk-based drinks. However, this calls for equipment, specifically espresso machines, that can handle high volumes of milk steaming, and manufacturers have had to adapt equipment to cater to this demand.”

The home market here is also influential. Maurizio says brands use Australia as a

testing ground for new products.

“We have a very interesting market with a switched-on customer base. There are many coffee lovers in Australia with more than one coffee preparation apparatus in their home, who enjoy producing coffee in lots of different ways,” he says.

“I think that comes from our thriving café culture, which has been able to communicate and educate the population about quality and pass on a passion for the craft.”

This focus on community, connection, and education is what inspired the launch of Melbourne International Coffee Expo (MICE) in 2013. According to Sarah, it originated as a platform for Australia’s independent roasters to connect with national café operators.

“MICE was a destination to do business, create connections, network, and celebrate the fabric of our coffee community. It has since evolved as a global destination to connect buyers and sellers, and remains the largest dedicated coffee tradeshow in the Southern Hemisphere,” she says.

“MICE continues to be a showpiece for Australia’s coffee culture, and an annual celebration of the people, products and innovation that makes our industry so admired at a national and global level.”

The ever-evolving nature of the coffee industry means knowledge-sharing is one of the keys to success. As a long-time supporter of the event and a member of the MICE Advisory Board, for Maurizio education is where MICE attendees get the most value.

“I’ve been in the coffee industry for more than 25 years and I haven’t stopped learning,” he says.

“MICE is a hub for anyone in the sector, whether they’re baristas, decision makers, consumers, or café owners. It’s a space to ask questions, solve problems, and share skills. It’s also an opportunity to get together with the wider coffee community to talk coffee and see what can be achieved together.”

To quench the industry’s thirst for knowledge, in 2025 MICE is hosting its largest ever lineup of educational content. Panel discussions will take place every day of the event and will cover topics such as navigating menu pricing, how to

Sarah Baker is the MICE Education Moderator.

Image: Prime Creative Media.

utilise social media, and the future of the coffee industry. There’ll also be a new demo stage where attendees can watch tutorials and talks to upskill and learn from some of the best in the industry.

“MICE2025 is shaping up to be the most value-driven expo to date. It’s not only a hub to celebrate coffee, but to empower the industry with knowledge that can help business owners and operators thrive and survive in this challenging market climate,” Sarah says.

“We’re excited to have the attention of the international market, to welcome new visitors, and re-energise the industry for a big year ahead.”

Both Australia and New Zealand lay claim to inventing the flat white.

As a first for MICE, Huskee Borrow cups will replace single-use versions.

CLOSING THE LOOP

Huskee and MICE are teaming up to set a new benchmark in sustainability at this year’s event.

Very few names have managed to become synonymous with the concept of circularity. Yet, reusable cup brand

Huskee has done just that.

The company has carefully curated a range of reusable products with an ethos to make sustainability accessible to all. This includes its HuskeeOriginal range made from waste coffee husk, the HuskeeRenew range which is certified 50 per cent recycled plastic, and its latest HuskeeSteel range made from 91 per cent post-consumer recycled stainless steel. However, among the company’s hallmarks is its cup exchange program, HuskeeSwap,

which is designed to replace single-use by having customers present a used HuskeeCup to a café that will swap it for a clean one. This simple, opt-in ownership model offers additional benefits to BYO and can be seamlessly paired with order-ahead apps.

The company also has a solution for end-oflife cups.

“We offer different incentives depending on the customer – such as free cup replacements for sites in our HuskeeSwap program or wholesale credits for cups returned to us,” says Michael McFarlane, Huskee Head of Sales and Marketing.

Image: Huskee.

Huskee Borrow is an app-based model in which consumers download the Huskee app, borrow a cup from participating cafés, and have 14 days to return it.

“This system helps close the loop on our products, ensuring cups returned to us are recycled into new products and keeping them out of landfill.”

To build on their service offerings, Huskee has addressed the two main barriers for reuse at scale: customers forgetting their cup, and cafés having to wash cups. In February 2025, Huskee’s new program Borrow will be launched, designed to make reuse even more convenient.

Borrow is an app-based model in which consumers download the Huskee app, borrow a cup from participating cafés, and have 14 days to return it. Cups can be returned either to the café or to one of the brand’s smart bins, which are placed in various locations such as cafés, corporate buildings, university campuses, and airport lounges. Huskee then collects the cups from the bins, washes them, and repacks them into reusable tubs for cafés to reorder.

through the consumer app.

“We call it a turnkey reusable program because we handle everything: the washing, collection, tech, and providing the cups,” says Michael.

And this year, Huskee is showcasing a culmination of years of sustainability experience at full scale at MICE. As a first for the tradeshow – and for any Australian events close to this scale – single-use cups will not be available as the Borrow program will be in full force.

“Borrow builds on our years of experience in the reusable space. After promoting BYO and the successful HuskeeSwap program – now with more than 1000 sites registered worldwide –Borrow aims to bring reuse to scale, with the goal of 100 per cent adoption and city-wide implementation,” says Michael.

“The goal is to replicate the single-use journey but with reusable cups,” says Michael. “For the consumer, it’s the same experience: order a drink in a cup, enjoy it, and then drop it in a bin. The difference is that with Borrow, it’s with a reusable cup and the process is tracked via the app.”

The café will order and receive boxes of washed cups, similar to how they would receive single-use cups. They unpack the cups, place them next to the POS, and they’re ready to go. There’s no hardware or additional technology required – everything runs

He adds that the reason the app is used in the Borrow program is to ensure there’s real value to the cup and to incentivise its return. Without holding the consumer accountable for returning the cup, Michael says the return rates wouldn’t be high enough because a reuse system requires a return rate of at least 95 per cent to be effective.

“If cups are simply handed out and not returned, it defeats the purpose of reuse and contributes to environmental waste – essentially flooding the world with plastic cups. We need the cups back to continue the cycle of reuse and our wash hub also helps remove any cups that have reached the end of their life, adding a quality control element,” he says.

For events, whether open or closed, Michael says the app is optional, but the cups can still be returned through smart bins or regular bins, where they’ll be

Image: Elin Bandmann.

collected and washed by Huskee.

At MICE, consumers won’t need to download the app, since the event is closed with controlled entry.

“We’re partnering with MICE organisers to provide our cups to all exhibitors serving hot beverages. Attendees will receive their drinks in a Borrow cup and once they’re done, they’ll drop them in designated bins across the event grounds,” he says.

However, there will be incentives and rewards to the value of $750 for those

clean and ready to use,” he says.

Michael says MICE is a rare opportunity for a diverse array of companies to come together, connect, and learn from each other, especially in terms of sustainability.

“There’s the ‘alt milk movement’, which highlights the growing trend in sustainable products. Espresso machine and coffee equipment manufacturers are also increasingly focused on creating more energy-efficient products, or at least equipment that doesn’t

anyone interested in learning more about the system, the cups, and how the smart bins work. We’ll be available to answer questions and demonstrate how the program operates,” says Michael.

Another section will focus on the HuskeeSteel range. On display will be the company’s new 12-ounce HuskeeSteel cup, alongside the upcoming 6-ounce and 3-ounce sizes.

“These are brand-new products, so many visitors will be seeing them for the first time,” says Michael. “This is a pivotal moment to showcase the power of circular economy and innovative solutions. By bringing our reusable coffee cup model to life, we’re not just setting a new standard for the coffee industry in Australia but inspiring others to embrace a more responsible future.”

Michael’s vision is to demonstrate elegant reuse at scale, inviting everyone to experience first-hand the efficiency of a circular system.

“As we expand our offerings,” he says, “we’re excited to share how Huskee is leading the way in forwardthinking solutions.”

Huskee smart bins can be found in various locations such as cafés, universities, and airport lounges.

Image: Huskee.

BREWING CHANGE

CafeSmart on a successful year of fundraising, its growth curve, and what’s in store for its 15th anniversary.

Over its 14-year history, CafeSmart has grown from a grassroots campaign into a movement embraced and celebrated by the coffee industry across Australia.

What started as a simple idea to leverage the coffee industry for social good has evolved into a beloved fundraising event, supporting grassroots community partners dedicated to combating homelessness.

Led by Liz Bayrak, the non-profit organisation’s Community Campaign and Events Coordinator, the campaign has experienced a surge in popularity, fundraising, and community involvement.

The concept is simple: participating cafés donate $1 for every coffee sold during CafeSmart Week, which takes place in August.

The campaign takes advantage of Australia’s ingrained coffee culture to make a tangible difference in the lives of those experiencing homelessness. Most people are going to grab their morning coffee anyway, so why not contribute to a good cause while doing it?

But according to Liz, it’s not just about the money raised: it’s also about creating a community of people coming together for a common cause.

Since its inception in 2011, CafeSmart has raised a cumulative total of $2.2 million, with 2024’s efforts bringing in $210,000. Liz says the manpower behind this latest effort is just as impressive as the donations.

“2024 was incredible. We had 800 cafés participating, 50 roaster partners, and hundreds of thousands of coffee drinkers supporting the cause,” she says.

“The response from the coffee community was overwhelming. It really felt like there was a renewed energy around the campaign.”

These numbers are swelling each year as more cafés and roasters join the cause, with a 10 per cent increase in participation from the previous year.

“We had 80 more cafés join in 2024, which was amazing,” says Liz. “And we’re aiming even higher for 2025, with a goal to reach the 1000 café mark for our 15th anniversary.”

Participation is simple, according to Liz, with CafeSmart doing lots of the heavy lifting – cafés just need to show up ready to make a difference.

“It’s about making it easy for cafés to participate, and making sure everyone feels like they’re part of something bigger,” she says. “We send all marketing material to the venues, and they make the event their own.”

While CafeSmart started with a strong base in Melbourne, the initiative now spans across Australia with cafés in every state and territory joining the cause.

“We have some great regional involvement. It’s been fantastic to see all corners of the country getting behind the campaign,” says Liz.

“But our goal is to expand even further, especially in remote areas where community support can have such a profound impact.”

One of the standout features of CafeSmart is the support from roaster partners, who play a vital role in recruiting cafés to join the campaign. In 2024, brands such as Zest, Locale, and Seven Miles helped recruit their wholesale networks to significantly expand the campaign’s footprint.

“Our roasters help spread the word so we can reach so many cafés,” says Liz.

Each year, the funds raised through CafeSmart are distributed to local charities that work on the frontlines

In 2024,

had 800 cafés and 50 roaster partners participating to raise a total of $210,000.

Image: The Court Coffee Bar.

CafeSmart

While

CafeSmart started with a strong base in Melbourne, the initiative now spans across Australia.

of homelessness. Liz and the team at StreetSmart, the organisation behind CafeSmart, are dedicated to directing funds where they are most needed, with a focus on supporting local communities through targeted assistance designed to make a meaningful impact.

“We always prioritise smaller, local grassroots charities,” says Liz. “Homelessness is a complex issue and each community faces different challenges. By keeping the funds local, we ensure they go directly to the organisations best positioned to support people in need.”

Across Australia, this means funds may support food relief services in some suburbs, while in other regions donations might go towards emergency housing or domestic violence services.

Liz adds these grassroots organisations often don’t receive government funding, so they rely heavily on community support.

While CafeSmart’s coffee-loving supporters are the backbone of the campaign, Liz says that collaboration is key to its continued success and wider reach.

“It’s about building relationships, whether with cafés, roasters, brands, or local charities,” she says.

In the lead-up to CafeSmart Week in 2024, the team had the help of partners such as Vitasoy and La Marzocco to pack hundreds of event packs, including posters, stickers, and other materials for the participating cafés.

During the campaign week itself, Liz says the energy is palpable.

“The social media buzz is crazy, with photos of cafés dressing up in yellow, putting up posters, and getting creative with their fundraising ideas,” she says.

Some cafés go the extra mile by hosting events such as bake sales, live music, or raffles to engage their customers. One of the most memorable moments for Liz in 2024 was a pop-up café event in collaboration with Golden Brown and La Marzocco in Melbourne, which included a DJ set, a raffle for a La Marzocco coffee machine, and an opportunity for the public to donate to the cause through coffees, paninis, and merch sales.

“StreetSmart is a small team based in Melbourne, so it’s amazing for us to

see involvement from a café in Western Australia or the Northern Territory,” says Liz.

“Our cafés send us messages, wishing us ‘good luck’, or thanking us for hosting the event. It’s happening all over the country and it’s fulfilling to know everyone is enjoying getting involved.”

At the conclusion of CafeSmart week 2024, regional Victorian café Allee Espresso raised more than $4500 and took top spot for its fundraising efforts.

“It’s amazing to see cafés like Allee really get behind the cause,” she says.

“They have built such a strong community and are the ones making it all happen on the ground.”

As CafeSmart prepares for its 15th anniversary in 2025, Liz and the team are already thinking about how the campaign can continue to grow and evolve.

“We want to keep pushing the envelope, collaborating with new partners, and reaching more people,” she says. “We’d love to do more events in major cities next year, especially pop-up cafés, to really amplify the campaign.

“It’s a fun, simple, and impactful way to make a difference. And, let’s be honest, we all love having an excuse to drink more coffee.”

To get involved with CafeSmart 2025, visit

Participating cafés donate $1 for every coffee sold during CafeSmart Week, which takes place in August.

Image: The Old Corner Shop.

Image: The Store Room.

HUNGRY FOR KNOWLEDGE

Amid a heightened appetite in the coffee industry for educational content and knowledge-sharing platforms, MICE is serving up a feast for those who attend the event from 20 to 22 March.

One of the best things about the coffee world is that it’s always evolving. Whether it’s the latest brewing techniques, automatic equipment, varietal research, or processing methods, industry players continue to experiment and innovate to not only create the best products possible but also to protect the future of the planet and the people in the coffee supply chain.

This constant progression means the coffee craft is constantly shifting. To keep up with the changing landscape, knowledge sharing is essential. Aware of this growing appetite for educational content, MICE organisers have made it a key element of the 2025 tradeshow, with

MICE2025 will create more opportunities to learn, discuss, and collaborate.

more opportunities to learn, discuss, and collaborate than ever before.

“We’re embedded in the international coffee community and what’s clear is there’s a huge desire for educational content right now,” says Lauren Chartres, MICE Show Director.

“People not only want to learn from their peers but also from other players in the supply chain. Industry insights, practical advice, and successful case studies are invaluable for the business owners and decision makers who convene in Melbourne for MICE.”

The main educational hub will be the series of panel discussions taking place across the three-day event. Following the

Image: Prime Creative Media.

success of the Café Owners Education Series and Global Coffee Report Breakfast Symposium at the 2024 tradeshow, both panel sessions will return in 2025 with extended programs.

The Café Owners Education Series is designed to explore content that will benefit café owners and managers, while the ticketed Global Coffee Report Breakfast Symposium has an international angle and investigates themes across the supply chain.

“We’ve worked with the industry to curate an amazing schedule of engaging topics and themes we know baristas, café owners, roasters, and anyone in the industry are hungry for more information on,” says Lauren.

The Café Owners Education Series is designed to give café owners practical information that will help their businesses thrive. As part of the 2025 schedule, there will be discussions on menu curation, the rise of signature drinks, how to go viral on social media, the role of automation in the café, and so much more.

La Marzocco will also host sessions that discuss coffee as part of high performing teams, perfecting hospitality workflow, the importance of incorporating social responsibility into your business, and coffee traceability and sustainability.

“We know café owners are often so busy that they have little time to talk to people in the industry and find out how others are addressing problems such as rising coffee prices. These knowledge-sharing sessions are designed to give café owners all the information they need from industry leaders in one 45-minute discussion,” says Lauren.

Alongside the Café Owners Education Series will be the Global Coffee Report Breakfast Symposium, which sold out in advance of the 2024 event. The 2025 program of discussions will cover a wide range of relevant and timely industry topics. From thriving international markets and coffee pricing volatility to how businesses can prepare for turbulent times, thought leaders and experienced professionals from across the industry will share their opinions and advice.

The hand-picked panelists will represent

a range of businesses, positions, and links in the supply chain to give attendees a balanced representation of each issue.

are extremely valuable for attendees, as they can get real-world and relevant advice for their businesses,” says Lauren.

which demonstrates the engagement of the attendees and how important the topics are. There are lots of discussions online about the trends and challenges the industry is experiencing, but it’s rare to have so many experts in one room to discuss the issue in real time and get instant, constructive feedback.”

As part of the event’s focus on education, MICE2025 will welcome a new demo stage, supported by Breville, where attendees can experience IRL tutorials and inspiring talks to upskill and learn from some of the best in the industry.

The sessions are designed for both home enthusiasts and professionals, and will cover all manner of topics – from tutorials on steaming non-dairy milks to how to become a world-class barista. The best bit is that attendees get a unique view behind the espresso machines, thanks to a mirrored stage which provides a bird’s eye view.

“As well as tutorials, the stage will

tutorials, latte art competitions, and much more.

“Each year, our exhibitors step up their presence at the expo and put on an incredible line-up of events. They know engagement is the key to success and that people in the coffee industry are always eager to get stuck in,” says Lauren.

“We’re thrilled to be able to offer so much educational content for MICE attendees in 2025. The sessions are expected to fill up fast, so don’t miss your spot. Tickets are available on the MICE website now.”

For more information on the educational content at MICE2025, visit internationalcoffeeexpo.com

MICE is collaborating with Breville to host a new demo stage.

Image: Breville.

THE PEOPLE’S CHOICE

MICE awards season has been revamped this year, with three new categories focused on the people who continue to evolve the industry and their communities.

For MICE2025, show organisers have introduced three new awards to celebrate outstanding individuals in the coffee and café sector. Professionals from across the industry have nominated their peers in three categories of the inaugural Coffee Industry Heroes awards: Community Champion, Lifetime Achievement, and Next-Gen Talent.

Lauren Chartres, MICE Show Director, says the new awards are a way to celebrate everyone who contributes to the coffee industry – from marketing and sales to baristas and roasters –because each role is vital to its success.

“The Coffee Industry Heroes awards are an opportunity to recognise the passion, dedication, and innovation that drive the industry forward,” she says.

In a people’s choice style, nominations were submitted through the MICE website, with entries closing on 14 February. An independent judging panel was selected to decide the Coffee Industry Heroes, with the winners to be announced at the Official MICE AfterParty on Saturday March 22.

“We’re thrilled to see such strong participation in the nominations process, and it’s exciting to recognise the incredible individuals who make a real impact in the coffee industry,” says Lauren

“The independent judging panel has a tough job ahead, but we look forward to celebrating the winners at the MICE After-Party.”

COMMUNITY CHAMPION

The inaugural MICE Community Champion is an individual within the coffee and café industry who displays acts of community service and devotion to a social cause. This award recognises someone who volunteers their time towards a charity, community organisation(s), and/or is involved in a social service outside of their own business or company for the

greater good of the community and its members.

“We created the MICE Community Champion Award to recognise the unsung heroes who make a real difference in their communities,” says Lauren.

“It’s so important to celebrate those who use their position in the coffee industry to give back, inspire others, and drive positive social change – reminding us all that success is about more than just business.”

LIFETIME ACHIEVEMENT

The Lifetime Achievement award recognises an individual who has been a part of the coffee and café industry for more than 20 years and has made positive contributions towards the Australian and/or global coffee market. The recipient’s long-serving career will be honoured for championing growth, innovation, and serving the coffee community.

“These heroes have shaped the coffee industry over decades with their dedication and vision,” says Lauren. “They have not only helped grow the industry but have also paved the way for future generations of coffee professionals.”

NEXT-GEN TALENT

The Next-Gen Talent award recognises an individual in the coffee and café industry under 30 years of age, who exudes passion for their craft and has made a significant contribution to the business they are part of. This could be via financial growth, successful social media campaigns, positive client feedback, product innovation, implementation of new technology, and/ or a positive influence on their peers.

“These individuals bring fresh ideas, passion, and innovation, and are making a lasting impact on their businesses and the industry as a whole,” says Lauren. Alongside the fresh accolades,

MICE2025 will also feature the popular Product Innovation Awards, which highlights boundary-pushing products or services, and Australia’s Favourite Coffee, which puts the power of judging in the hands of the public.

PRODUCT INNOVATION AWARDS

The Product Innovation Awards recognise the best innovations from exhibitors at MICE2025 and offer the chance for exhibitors to showcase their newest products to the wide-ranging MICE audience. The award celebrates products that have stretched the boundaries of what currently exists on the global coffee market, or provided an upgrade or updated service to the industry.

Products will be judged by both a independent panel of industry leaders.

AUSTRALIA’S FAVOURITE COFFEE

Australia’s Favourite Coffee will be judged by consumers and café owners. The competition, now in its second year, will be open to all roaster exhibitors at MICE2025, with any category of coffee eligible to enter.

Visitors will vote for their favourite coffee throughout the event from 20 to 22 March, and the roaster with the highest number of public votes via the MICE app, or through QR codes at roasters’ stands, will win the title of Australia’s Favourite Coffee.

“Australia’s Favourite Coffee puts the power in the hands of coffee lovers and café owners,” says Lauren. “It’s all about discovering which roaster truly captures the taste of the nation.”

Secure your spot at the Official MICE After-Party and the Coffee Industry Heroes ceremony at internationalcoffeeexpo.com

INTRODUCING MELBOURNE COFFEE FESTIVAL

Brought to you by Breville, Melbourne Coffee Festival introduces even more opportunities for at-home coffee lovers and baristas to connect, learn, and create at MICE.

How do you choose the perfect coffee machine for your home setup? And once you’ve picked, who do you turn to for advice to produce the best coffee for your morning flattie or long black?

While the internet has some answers, when following a YouTube tutorial you can’t ask the host to pause and explain something in layman’s terms, or ask a barista on TikTok to slow down and show you the technique from another angle.

Aware of the need for more accessible, in-person educational opportunities for the hundreds of thousands of people who craft coffee across Australia, the organisers of Melbourne International Coffee Expo (MICE) partnered with leading domestic and professional equipment manufacturer Breville to establish a space at MICE where at-home brewers and coffee professionals could learn from experts, meet other coffee enthusiasts, and discover new drinks trends.

“We are really excited to be launching Melbourne Coffee Festival at MICE. We know how important crafting a beautiful cup of coffee is to Australia’s home brewers and baristas, so we wanted to create an area of the expo that specifically catered to their interests,” says Lauren Chartres, MICE Show Director.

“Partnering with Breville, we want to help consumers unlock professional performance at home and in their cafés. There’s a lot of information out there, but there’s nothing like learning something firsthand from the professionals, in an environment that welcomes questions and curiosity.”

The Melbourne Coffee Festival will feature a Demo Stage where attendees can check out the latest equipment, watch tutorials from leading industry experts, and take part in hands-on tastings and activations. There will be plenty of opportunities to chat to the experts and ask specific questions.

“Espresso is at the heart of Breville’s product portfolio, and there’s no better place to celebrate that than the Melbourne International Coffee Expo. MICE is a key opportunity for us to engage with Australia’s passionate coffee community, connect with industry leaders, and demonstrate how our products empower coffee lovers – at home and in cafés – to achieve barista-quality results,” says Candi Hart, Breville’s General Manager of Marketing & Speciality Coffee for Australia.

“This year, we are thrilled to bring our four core coffee brands – Breville, LELIT, Baratza, and Beanz.com – together

under one roof at MICE. This is a unique opportunity to showcase our full ecosystem of specialty coffee solutions, from precision grinding to barista-quality espresso and curated beans, all designed to elevate the coffee experience for professionals and home enthusiasts alike.

“MICE is a cornerstone event for both the Australian and international coffee community, and we are delighted to be playing a significant role as a Platinum Sponsor for 2025.”

Alongside the Demo Stage will be the Espresso Bar, sponsored by Melbourne specialty roaster The Bean Cartel. In the mornings, the team will be slinging shots and serving top-notch coffees, while in the afternoon the baristas will be shaking up espresso martinis and other coffee-infused drinks as well as what they’re tipping to be ‘the next big thing’ in signature drinks. And to keep the good vibes flowing, there’ll be a DJ behind the decks.

Access to Melbourne Coffee Festival is free for all MICE ticket holders, as are the demo stage sessions. Secure your ticket for MICE at internationalcoffeeexpo.com

Melbourne Coffee Festival, supported by Breville, will feature a Demo Stage where attendees can check out the latest equipment and watch tutorials.

Image: Breville.

MUST SEE AT MICE

BIALETTI

At MICE, Bialetti will showcase an exciting selection of its signature products, blending creativity with the brand’s rich history. The iconic Moka Express will take centre stage, celebrated for its classic design and exceptional brewing performance. Bialetti will also introduce its newly launched premium coffee range, carefully selected for a rich, aromatic brewing experience.

Additionally, Bialetti will debut a collaboration with Netflix’s Squid Game, unveiling a limited-edition moka pot inspired by the globally hit TV series. This exclusive design adds a bold, pop-culture twist to the brand’s classic moka pot, making it a must-have for both Squid Game fans and coffee lovers alike.

Bialetti will also feature its exclusive collaboration with Dolce & Gabbana, offering a limited-edition moka pot collection that fuses luxury fashion with the art of coffee.

For more information, visit bialetti.com.au or stand B10.

MILKLAB

Join the team at MICE 2025 for the MILKLAB MilkCLUB – a unique blend of great coffee, live DJ sets, and creative energy. Experience dynamic performances in a café transformed to reflect global trends, celebrating music, creativity, and coffee culture. Taste blends from the Roaster Royale finalists, vote for your favourite, and help crown the 2025 MICE Favourite. Don’t miss daily latte art workshops, a chance to win $500, or the exciting MILKLAB Roaster Royale and Barista Battle Finals. Be part of the movement and immerse yourself in innovation, community, and sensory delights.

For more information, visit milklab.com or stand G2.

Image: Bialetti.

Image: Milklab.

THE ALTERNATIVE DAIRY CO.

‘Stay fussy’ and visit The Alternative Dairy Co. team for your barista-made plantbased morning brew. Come and see the favourite limited-edition Mulga merch with a café community designed to match your favourite plant-based milk: oat, almond, soy and coconut.

Make sure to follow the company’s Instagram account @thealternativedairyco to keep up to date on what’s happening on its stand each day, including a special guest appearance from 2024 Australian Barista Champion Jack Simpson.

For more information, visit altdairyco.com or stand G8

MELITTA PROFESSIONAL

Melitta Professional is proud to introduce Caffè Corsini in Australia. Roasted in Tuscany and with more than 70 years of expertise, this Italian brand produces blends designed for businesses that demand quality, consistency, and a unique edge in an increasingly competitive coffee market.

Join the team at stand H1 to taste the difference and discover how Caffè Corsini can bring authentic Italian craftsmanship to your coffee offering.

For more information, visit melitta-professional.com.au or stand H1.

Image:

The Alternative Dairy Co.

Image:

Melitta

Heat and Control will bring its latest inspection, packaging and food cutting innovations to MICE, showcasing its solutions that drive efficiency, sustainability, and food safety specifically for the coffee and tea industry.

As a global leader in food processing technologies, Heat and Control offers a portfolio of fast, accurate, and reliable solutions for coffee and tea applications.

“We’re excited to showcase how our equipment enhances production efficiency and strengthens food safety,” says Robert Marguccio, Heat and Control Business Manager -

RIVERINA FRESH HEAT AND CONTROL

Packaging and Inspection Systems. “Our solutions empower manufacturers to tackle today’s biggest challenges with precision and reliability.”

At MICE2025, attendees can experience the CEIA Metal Detector and Checkweigher combo unit, Oxipack leak detection unit, and Urschel Comitrol cutting heads for the coffee industry.

Live demonstrations will take place on the Heat and Control stand.

For more information, visit heatandcontrol.com or stand B13.

At MICE, attendees can find Australian dairy icon Riverina Fresh nestled within the Roasters Playground. The brand will showcase its award winning range – including Full Cream, Light, Lactose Free, and Gold milk.

The thousands of café owners and roasters who attend MICE are sure to find a milk to match their flavour and roast preferences.

Attendees can also enjoy crema caffe – a deliciously whipped coffee dessert at the Riverina Fresh milk bar. Riverina Fresh milk is sourced from Australian dairy farms in the Riverina region, and are known for their premium quality milks.

For more information, visit riverinafresh.com.au or the Roasters Playground.

WHERE’S WALLY?

La Marzocco’s Wally Milk automatic steamer introduces endless possibilities for milk service.

Since its launch in 2021, the team at La Marzocco say the Wally Milk has introduced a sense of freedom to baristas and café owners globally.

Handcrafted at the manufacturer’s Florentine headquarters, the automated milk steamer was developed to revolutionise the workflow of the modern-day barista.

Covering a small footprint with its simplistic design, Wally Milk enables baristas to steam milk at an exceptional standard – no matter their skillset or the variety of milk is being used.

Just like any barista, Wally Milk plays a key part in the coffee offering of a café or hospitality venue. It’s compatible with any brand or model of espresso machine and can preset up to 20 customisable recipes, allowing users to seamlessly switch between milk varieties, preset temperatures, and programmed textures.

Using the automated steamer, baristas have the freedom to personalise their milk-based beverages with confidence in every pour. Wally Milk was designed to steam milk to the highest standard with no specialist training required from the user – whether it’s an oat cappuccino or extra hot soy latter, it’s unfazed by complex orders.

To avoid accidental burns when steaming, it’s fitted with a Pro-Touch Steam Wand that uses stainless steel double-wall technology to ensure no heat is transferred to the exterior of the wand and remains cool to touch. Developed to be OH&S safe, the steam wand is also programmed to self-purge between uses to avoid cross-contamination between milk varieties.

What’s more, it’s simple to program and operate, and avoids the need for any complex routine maintenance. Treating the product as an additional steam wand, baristas are encouraged to wipe down Wally Milk’s steam wand after each use and soak it to ensure quality and consistency for years to come.

Four years on from the launch of the innovative milk steamer, the La Marzocco team say Wally Milk has grown to be recognised as a dynamic product and has been embraced by a broad range of hospitality venues.

Wally Milk can preset up to 20 customisable recipes.

offering of all manner of out-of-home venues, Wally Milk is used to support a café’s entire milk service during peak hours, allowing specialty coffee venues such as Maker Coffee in Melbourne to focus on the extraction of its incredible coffee. Other notable businesses embracing Wally Milk include the Soul Origin franchise, which has begun installing the automatic milk steamer across its locations to ensure a high level of consistency and service.

are endless.”

To experience Wally Milk for yourself, visit the La Marzocco stand (I3) and the Roasters Playground at MICE2025, or visit lamarzocco.com.au

Images: La Marzocco.

To modify the Spiced Caramel Foam Cold Brew as a hot beverage, gently warm the cream and serve over batch brew.”

DOUBLE TROUBLE

Danni Choy, MONIN Brand Ambassador, shares two signature drinks recipes guaranteed to cause a stir in any setting.

SPICED CARAMEL FOAM COLD BREW

INGREDIENTS

10ml MONIN Sugar-Free Caramel Syrup

60ml plant-based cream or dairy cream

¼ tsp ground cardamom

¼ tsp orange zest

• Pinch of salt

• 100ml cold brew coffee

PREPARATION

1. Pour the cold brew into a glass with ice.

2. In a jug, whisk together the MONIN SugarFree Caramel Syrup, cream, cardamom, orange zest, and salt using a handheld milk frother until light and fluffy.

3. Using a spoon, gently pour the cream mixture on top of the cold brew.

4. Garnish with crushed pistachios and a dehydrated orange slice.

Images: Hugh McDonnell.

For a non-alcoholic adaptation, leave out the whisky and add an extra 5 millilitres of MONIN Fuji Red Apple Fruit Mix.”

CASCARA HIGHBALL

INGREDIENTS

• 5ml MONIN Elderflower Syrup

• 15ml MONIN Fuji Red Apple Fruit Mix

• 60ml strong cascara tea (1:10 ratio) 40ml whisky Soda water

PREPARATION

1. In a highball glass, combine the MONIN Elderflower Syrup, MONIN Fuji Red Apple Fruit Mix, cascara tea, and whisky.

2. Add ice to the glass and top with soda water.

3. Garnish with fresh apple slices and a sprig of rosemary.

HOW TO STEAM MILK FOR LATTE ART

Riverina Fresh shares its step-by-step guide to create silky milk, perfect for latte art.

ONE

The most important thing is high quality milk. The balance of fat and protein is what will create a perfectly silky texture for latte art.

THREE

not allowing any more air to enter the milk.

milk will become. Warming the milk to 55 to 60 degrees is the best for latte art.

FIVE

After texturising, continue to swirl your milk to keep it homogeneous and you should be left with incredible silky milk for latte art.

Place the wand to one side of your jug, just near the surface of the milk. When you turn on the steamer, you want to allow little ripples of air for two to three seconds.

Images: Riverina Fresh.

Image:

MATCHA MADE IN HEAVEN

This eye-catching strawberry matcha cooler was the drink of summer. Learn how to recreate it at your venue, or at home, with MILKLAB’s easy-tofollow recipe.

INGREDIENTS

• 1 teaspoon matcha

• 1 tablespoon strawberry puree

• Ice • MILKLAB of your choice

PREPARATION

1. Sieve the matcha and place it in a bowl with 40 millilitres of 80°C water. Whisk to combine.

2. In the serving cup, add strawberry puree to the base and sides and then fill with ice.

3. Pour over MILKLAB of your choice and then pour the matcha on top for a layered effect. Serve immediately.

“The drink of 2024, Strawberry Matcha popped up in cafés across Australia. The distinct colours and layers offer a visual element that your customers will love,” says MILKLAB Brand Manager Melanie Ung.

“Instead of strawberry puree, you can use strawberry syrup or a blend of strawberry syrup and strawberry jam to add your own spin.”

Try the Strawberry Matcha for yourself at MILKLAB Stand G2 near the Roasters Playground.

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REINVENTING THE WORKFORCE

Barista Group introduces new technology it believes will provide a solution to current labour shortages and help café owners retain skilled staff.

Joe Chalhoub is a problem solver. As the Founder of Barista Group, one of Australia’s leading café equipment suppliers, he loves nothing more than finding solutions to the issues café owners experience every day – whether they’re technical hurdles, streamlining workflow, or finding the best-looking piece of kit.

Joe says the economic pressures of rising coffee prices and the persistent shortage of skilled staff are creating a tough environment for café owners.

So, as labour costs increase due to staffing shortages and the price of coffee remains high, cafés are looking for solutions to streamline operations, reduce the burden on their staff, and maintain profitability.

For Barista Group, the solution is the Übermilk Plus. As an early adopter of the original Übermilk automatic milk steamer and having introduced it to hundreds of cafés across Australia and New Zealand, the company has been heavily involved in the development and testing of the product’s second generation.

“It’s called the Übermilk Plus because it adds so much value to cafés,” says Joe. “What started as a straightforward milk foaming product has developed into a complete liquid-dispensing solution. It can not only deliver two different types of warm, perfectly textured milk side by side, but also up to seven liquids such as cold brew, chilled milk foam, syrups, and other drinks.”

One of the key selling points of the

café’s menu. The basic unit delivers a single variety of steamed milk, alongside up to six additional modular units for hot or cold liquids dependent on the needs of the venue. Each unit independently delivers its contents to a singular spout through a dedicated tube to eliminate any risk of cross-contamination.

“The beauty of the product is that the café can start with just the one module, and then add more as and when they are ready to expand their menu. Most people choose to start with two or three so they can offer two different milks alongside something like cold brew,” says Joe.

The under-bar concept ensures most of the machine is hidden from the customer’s view, freeing up space for baristas to prepare other drinks. While the minimalist unit looks slick as part of a coffee shop’s aesthetic, for Joe the most valuable thing the Übermilk Plus delivers is time.

“It’s a fantastic tool to speed up workflow as the user only has to press a button, rather than standing around while the milk

staff as it’s very simple to use,” he says. The flexibility of the machine also enables café owners and managers to update their menu seasonally. The modules for chilled liquids can hold a whole spectrum of readyto-pour options, from signature drinks and iced teas to chilled chocolate and specialty cold brew.

With the Übermilk Plus, Joe says café owners can give their customers more choice without needing to invest in multiple pieces of equipment. An automated internal cleaning system makes switching up the menu easy and ensures there’s no risk of cross contamination. It also ticks off another job on the barista’s end-of-day checklist.

And with new coffee modules to pave the way for the next generation of coffee machine, the Übermilk Plus is designed to grow with businesses.

Visit Barista Group and check out the Übermilk Plus at MICE2025 at stand E4.

The Übermilk Plus has been developed to help café owners deliver a broader menu with fewer staff.

Image: Barista Group.

THE LATEST INTERNATIONAL COFFEE INFORMATION, DELIVERED TO YOUR DOOR

Global Coffee Report is the leading business magazine covering the international coffee industry. In‑depth features explore on‑the‑ground developments at origin, coffee pricing issues, technology updates, research breakthroughs, and much more.

gcrmag.com/subscribe

ESPRESSO, MEET YOUR BATCH

In a country where espresso is king, one filter coffee machine brand is going against the grain.

Australia is a nation of espressobased coffee drinkers, with filter coffee often overlooked. Yet, Dutch machine specialist Moccamaster believes it can shift the opinion of the nation.

The established brand has created a filter coffee machine that incorporates a minimalist design while still prioritising consistency and precision. Moccamaster Australia Director Josephine McKayEngdahl says the machines are built for coffee lovers who appreciate the finer details, as it is designed to extract the full flavour potential of each bean.

According to Josephine, what sets this machine apart isn’t just its sleek design or accurate brewing capabilities but the philosophy behind it. With a design that’s remained mostly unchanged since its prototype in 1968, the machines stand the test of time and are still hand-built in the Netherlands.

“Founder Gerard Clement Smit said he wanted to create a coffee machine that would be the last one anyone would ever need to buy,” she says.

“It brews at the correct temperature and uses a copper element – finer details that ensure optimal flavour extraction without the risks of wear and tear that come with some tech-heavy machines. It’s simple, but ingenious. There are no moving parts, electronics, or screens that can deteriorate. The design is durable and timeless.”

Moccamaster made its Australian and New Zealand debuts in 2010, around the time when specialty coffee culture was burgeoning. This, according to Josephine, set the stage for the rise of alternative brewing methods.

“The beauty with filter coffee is that

it lets you taste the true essence of the coffee bean, especially in single-origin brews,” she says.

Josephine says the Moccamaster celebrates each cup, allowing coffee enthusiasts to appreciate the nuances of high-quality beans. She believes the Moccamaster is an asset to any café’s portfolio, especially those that offer single-origin coffees.

Alongside its well-known domestic range, the company produces larger commercial brewers, such as the 1.8-litre-capacity Thermoserve and the CDT Grand.

The Thermoserve has a capacity of 144 cups per hour while the CDT Grand can brew 1.8-litres in eight minutes, making the machines ideal for fastpaced environments.

From cafés in Melbourne’s laneways to high-end offices in Sydney and beyond, Moccamaster machines have become the go-to choice for those who appreciate both the art of coffee and the craft of brewing.

“Our customer base is broad and includes people of all ages and demographics who value good design and function. Our machines aren’t just in cafés, they’re also in many homes, universities, architect’s and engineers’ offices – for people who love iconic design and dependable performance,” she says.

While espresso remains a cornerstone of the Aussie coffee scene, Josephine assures there is ample space for filter coffee to thrive.

“I truly believe we’re just scratching the surface with filter coffee in Australia,” she says.

“There’s so much potential for filter coffee to grow.”

Moccamaster Select.

The Model 68 is a replica of the original machine.

Images: Moccamaster.

BREAKING BOUNDARIES

How premium packaging supplier Roasters Only is breaking down the barriers of high MOQs.

For years, small- to medium-size coffee roasters have faced a frustrating dilemma: meeting the high minimum order quantities (MOQs) for custombranded coffee bags. Traditional packaging suppliers often require orders of 10,000 pieces per design and size, creating a significant financial burden to cashflow.

“At Roasters Only, we recognised this industry-wide pain point and set out to find a solution,” says Ryan Touliatos, Director of Roasters Only.

“After extensive collaboration with leading manufacturers and discussions with coffee professionals across Australia, we have successfully secured a gamechanging partnership with a world-class digital printing company. This allows us to offer cost-effective, low-MOQ packaging solutions tailored to the needs of modern coffee businesses.”

THE PROBLEM WITH HIGH MOQS

Historically, coffee roasters ordering custom packaging had to commit to massive quantities – sometimes up to 40,000 bags just to accommodate multiple blends. Slowmoving sizes, such as 250 or 500 grams, often became a long-term liability, sitting in storage for years and forcing roasters to rely on plain stock bags with stickers.

Moreover, the rigidity of large bulk orders meant roasters were locked into specific blends longer than they anticipated, stifling their ability to experiment with new origins or seasonal offerings.

THE

ROASTERS ONLY SOLUTION

Roasters Only believes its latest partnership brings unprecedented flexibility to Australian coffee roasters. As of late 2024, the company can now offer custom-branded coffee bags with MOQs as low as 1000 pieces, while allowing those units to be split across multiple blends.

“Previously, a roaster with four blends might have had to order 40,000 bags to brand their full range. Now, that same order can be achieved with a significantly lower buy-in. Roasters can now have their entire suite of packaging – from wholesale to retail bags – fully branded without the massive upfront investment,” says Ryan.

He says this shift empowers coffee brands in several key ways: more financial flexibility, enabling roasters to allocate resources more effectively instead of tying up capital in excessive packaging stock; great creative freedom – with lower MOQs, seasonal or limited-edition blends can now have fully branded

packaging instead of generic bags with stickers; improved storage efficiency – no more sitting on years’ worth of bags; and consistency across product lines – from wholesale bulk packaging to retail-ready designs, every aspect of a roaster’s brand can be unified.

THE FUTURE OF COFFEE ROASTING

Since rolling out the digital print solutions, Roasters Only has seen overwhelming enthusiasm from the roasting community. Ryan says the ability to order smaller, more flexible quantities has already transformed the way many businesses approach their branding and product development.

“Gone are the days of rigid 10,000-piece MOQs. With Roasters Only, coffee roasters now have the freedom to scale at their own pace, adapt to market demands, and bring their unique brand vision to life without compromise,” he says.

“We have seen a huge uptick since our roll out of digital options. Moving from 90 per cent rotogravure printing and 10 per cent digital printing, to now 70 per cent rotogravure and 30 per cent digital with our anticipation for this to keep growing.”

For more information, visit roastersonly.com

36TH PARALLEL COFFEE ROASTERS

Family-owned and roasted in Melbourne, 36th Parallel is dedicated to delivering exceptional quality and consistency in every cup. Its specialty-grade coffees are fairly traded, fully traceable to the farm or co-op level, and crafted with a strong commitment to eco-friendly practices. The team pride themselves on creating a rich, smooth coffee experience that you can rely on, time after time. For their wholesale partners, they offer more than just great coffee – they’re here to support your entire coffee journey. The expert team are always on hand to provide guidance and ensure you receive the best service and insights, helping elevate your coffee offering every step of the way.

36parallelcoffee.com.au

Preserve natural flavours. Enhance distinctive characteristics.

ACOFFEE is a boutique coffee roastery based in Melbourne, sourcing premium raw beans and thoughtfully roasting in small batches to reflect their origins and distinctive characteristics. The team is committed to revealing each bean’s unique qualities and natural flavours by highlighting the stories they have to tell.

The company was founded by Byoung Woo Kang, who became the first Asian to win the Australian Cup Tasting Championship in 2014. The next year, he ranked fifth in the World Cup Tasters Championship. He has served as a judge in various competitions. In 2016, he founded ACOFFEE, leading it to become one of the most esteemed roasteries in the Australian coffee industry.

acoffee.com.au

AeroPress has been helping coffee lovers in more than 60 countries ‘Press for better coffee’ since 2005. The company has more than 55,000 five-star reviews online from people around the world who love the rich flavour, versatility, and ease of use of AeroPress products. Visit the AeroPress stand to say hello and taste some delicious AeroPress-brewed coffee.

aeropress.com.au

Allpress Espresso, roasting specialty coffee for the best independent cafés in the world – and your kitchen too.

From humble beginnings as a little coffee cart in Auckland, New Zealand, Allpress’ commitment to flavour has enabled it to evolve into a global brand. With 35 years of roasting expertise, the brand’s iconic flavour experience is built on consistency, relied upon by coffee lovers everywhere.

You’ll find Allpress in the cultural hubs that connect the world, roasting specialty coffee for more than 2,200 of the world’s best independent cafés and restaurants.

allpressespresso.com

With more than 30 years of experience, ADM Packaging Automation is the leading manufacturer of automated packaging equipment for coffee roasters in Australia and New Zealand. Since its introduction in 2014, the ADM-DP3 Series has expanded and become highly popular among coffee roasters. This versatile machine offers packing weights from 200-grams to 2-kilograms for all pre-made coffee gusseted and doy-style bags.

Moreover, ADM’s new range of locally made Vertical Form Fill and Seal machine models can elevate your operations, allowing you to experience the power and speed of automation over the next decade. At ADM, quality, reliability, and support are always nearby.

admpa.com.au

AMC Roastery Supply has served the Australian and New Zealand specialty coffee markets for more than 60 years, supplying high quality packing, grinding, and brewing equipment.

Over the decades, it has built up an enviable stable of brands, which are all backed with local spare parts, expert product knowledge, and technical training and support.

AMC’s premium brands include: ActionPac Packaging Scales, Mahlkoenig Coffee Grinders, Ditting Coffee Grinders, HeyCafé Coffee Grinders, Fetco Coffee Brewers, Luxus Coffee Servers, and Brew-Rite Coffee Filters.

amcrs.com.au

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C10

H20

Roasters Playground

Roasters Playground

Assaggia is a premier importer and distributor of authentic Italian food and coffee. The company offers high-quality products that celebrate tradition and evoke the senses, elevating the art of living la dolce vita. Assaggia’s selection includes specialties from all the Italian territory – from truffles and gourmet foods to premium coffee. As the exclusive distributor of Caffè Borbone, it brings the finest espresso blends, capsules, pods, and beans to the Australian market. Assaggia has a special commitment to quality and innovation. Every product is made with the utmost attention to detail, ensuring the exceptional Italian experience for everyone.

assaggia.square.site

Axil Coffee Roasters, home to 2022 World Barista Champion Anthony Douglas and two-time Australian Barista Champion Jack Simpson (2023, 2024), is one of Australia’s top specialty coffee roasters. Its passion is delivering the best coffee experience by sourcing directly from producers around the world, ensuring sustainable, high-quality coffee with every cup.

Founded in 2011 with a flagship store in Hawthorn, Axil has grown to 16 cafés across Melbourne. The experienced team is dedicated to coffee excellence, from farm to cup. “Stop by, enjoy a brew, and meet the team – we can’t wait to see you.”

axilcoffee.com.au

AT Pack is a professional supplier dedicated to providing one-stop coffee packaging solutions for global coffee brands and coffee companies.

Established in 2016, AT Pack aims to help clients solve the pain points of a wide range of products and procurement difficulties, and provide the best quality of coffee packaging.

AT Pack has successively constructed and produced a complete range of coffee packaging products, including coffee bean bags, takeaway cups, PET cold cups, hand paper bags, drip coffee boxes, and more. It also offers a low minimum order quantity (MOQ) on both recyclable and traditional options.

atpack.com.au

AU KJ Group is a comprehensive company that integrates research, design, and sales, specialising in disposable paper products such as paper cups, bowls, coffee cups, milk tea cups, and other paper-based food packaging. It has the most advanced production lines for these products, including biodegradable materials and various cups, and lids – gaining recognition globally. Driven by the spirit of perseverance and ambition, the AU KJ Group team say they hold the lifeblood of top-quality and customer satisfaction at their core. Committed to bold innovation and excellence, AU KJ Group strives to deliver premium, efficient, and professional services to its customers.

kjgroup.com.au

Founded in 1999, Baratza revolutionised the specialty coffee industry with its precision grinding technology and commitment to sustainability. Models like the Encore, Virtuoso+, and Sette series offer consistent grind quality across various brewing methods, from espresso to French press. Baratza grinders are designed for ease of use, featuring precise adjustments and durable burrs. With a strong focus on innovation, customer support, and repairability, Baratza has built a loyal following among coffee enthusiasts who seek reliable, highperformance grinding solutions.

baratza.com/en-au

Created in 2024, Melbourne brewed Cold Brew Company partners with Melbournebased roasters – some of the best in the world.

The team created Barista Cold Brew because they were tired of coffee products that were loaded with sugar, calories, harmful chemicals, and words they couldn’t pronounce.

Nitrogen gives a frothy and creamy head, making its cold brew coffee an indulgent experience without any calories. “After experiencing the nitrogen cold brew while working in Austin, Texas, we wanted the Australian community to experience this for themselves.”

BARISTA GROUP CO BEANZ

Barista Group, a leader in workflow optimisation, offers some of the most innovative and advanced coffee systems and resources in the industry. Its primary goal is to provide cutting-edge tools and devices to the Australian coffee sector. Barista Group specialises in precisionengineered solutions designed to enhance workflow efficiency, saving both time and money. Notable examples include the Übermilk automated milk dispenser, the Markibar coffee grinder, and the Tone Swiss brewer.

Beanz is a specialty coffee brand offering a curated selection of premium coffee beans tailored for home brewing. Backed by Breville, Beanz collaborates with top roasters to provide ethically sourced, high-quality coffee suited for various brewing methods, including espresso and filter coffee. The brand emphasises freshness, transparency, and traceability, ensuring consumers receive the best beans from renowned coffee-growing regions worldwide. Through an easyto-use online platform, the Beanz team help customers discover new flavors and brewing techniques while pairing the right coffee with their equipment. By bridging the gap between specialty coffee and home convenience, Beanz elevates the at-home coffee experience.

With more than a century of history, innovation, and passion in the world of coffee, Bialetti is a leading brand in the market of coffee-making products. Bialetti has expanded its expertise to include a premium range of coffee blends, offering rich, authentic flavours that perfectly complement its brewing devices. As part of the prestigious Bialetti Industrie S.p.A Group, the company has earned a reputation for excellence in coffee culture worldwide.

In Australia, Bialetti has built a strong presence, becoming a favourite among coffee enthusiasts who appreciate the quality and craftsmanship of its products. With a focus on delivering both exceptional coffee-making devices and a variety of premium coffee blends, Bialetti continues to elevate the coffee experience in homes across the country, solidifying its place in Australia’s vibrant

Roasters Playground

At BENCH COFFEE CO., coffee is the team’s craft, passion, and ritual. Each cup begins long before it reaches you, shaped by the nuances of origin, climate, and processing.

In the roastery, the team unlock each coffee’s fullest potential. With a balance of precision and intuition, they craft roasts that highlight elegant familiar flavours, evoking both comfort and clarity. This approach reflects their belief in simplicity done exceptionally well.

Beyond the cup, they embrace coffee’s ability to nurture connection and calm. By designing thoughtful spaces and fostering a contemplative experience, the BENCH team aim to enhance your day and spark joy.

BOMBORA COFFEE + WATER SUPPLIES

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Bombora Supplies is a trusted leader in the distribution of premium barista tools for both commercial and home users, alongside coffee machine cleaning solutions, specialty brewing equipment, machine parts, and water filtration products. Since 2003, it’s been at the forefront of the specialty coffee industry, delivering high-quality products that meet the evolving needs of baristas, cafés, and coffee enthusiasts.

Based in Newcastle, New South Wales, Bombora Supplies proudly serves a growing international customer base, offering reliable technical solutions, customised support, and expert advice. The team are committed to keeping the coffee industry thriving by providing access to the tools and solutions its customers need to succeed – locally and globally.

bomborasupplies.com.au

BREVILLE

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Established in 1932, Breville has gained global recognition for blending advanced technology with user-friendly design. The brand’s coffee equipment, such as the Barista Express and Oracle series, is favoured by both home baristas and professionals. Breville products emphasize precision, ease of use, and durability, incorporating features like PID temperature control and integrated grinders. With a commitment to enhancing the at-home coffee experience, Breville continues to set industry standards, delivering premium appliances that bridge the gap between convenience and café-quality results.

breville.com/au/en/home

BOSTON BEAN COFFEE COMPANY

Roasters Playground

Located in Port Lincoln on the beautiful shores of Boston Bay, South Australia, Boston Bean Coffee Co. started in 2015 with the knowledge that there are many people who, having experienced carefully sourced, roasted and brewed specialty coffee, find it impossible to go back to the ordinary flavourless offerings.

The Boston Bean team are passionate about coffee and source ethical and sustainable specialty coffees from around the world, roasting it to ensure customers are left with a memorable coffee flavour experience.

bostonbean.com.au

CAFÉSMART

Roasters Playground

CaféSmart is an annual fundraising campaign, run by not-for-profit StreetSmart Australia, that unites roasters, cafés and coffee lovers around Australia to fight homelessness and support those at risk. Since 2011, CaféSmart has grown into a beloved annual event, raising more than $2.2 million to fund more than 1100 grassroots community programs. At MICE2025, the CaféSmart team is excited to connect with the coffee community, share how easy it is for cafés and roasters to join this year’s campaign, and celebrate the incredible industry partners who make this impact possible.

streetsmartaustralia.org/cafésmart

CHAI SPICE BEVERAGES

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This year, Chai Spice Beverages attends MICE for the eighth consecutive year. As a Melbourne born boutique manufacturer, specialising in authentic chai tea, chocolate, superfood latte blends and syrups, the team love seeing the smiles on their customers’ faces. Its brands include Chai Spice, Firehorse, Hushblend, Vedic, Good Syrup Co, and Chaily.

“We just love bringing our customers all natural, gratifying, and delicious tasting products, where only the greatest ingredients are used to create authentic recipe blends. Lovingly made locally in Melbourne, for locals to enjoy.”

chaispice.com.au

COFFEE WORKS EXPRESS

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Coffee Works Express (CWE) is an independent importer and distributor of premium coffee systems, supplying equipment solutions and technical service to the hospitality industry, coffee roasters, corporate and domestic markets.

The CWE range includes traditional coffee machines, coffee grinders, and fully automatic coffee machines.

coffeeworksexpress.com.au

CHANGE COFFEE

Roasters Playground

Change Coffee is a social enterprise by World Vision Australia. It roasts and sells award-winning specialty coffee wholesale to offices, cafés, and corporates – and direct to consumers. The team also collaborate with brands to create products using its coffee and chocolate as an ingredient, such as ice creams and readyto-drink products, working alongside likeminded businesses that want to create delicious products that don’t compromise on quality while creating meaningful change to help lift families out of poverty. One-hundred per cent of profits support the lives of vulnerable children.

changecoffee.com.au

CLARK ST COFFEE

Roasters Playground

Clark St Coffee is a Melbourne-based specialty coffee roaster committed to exceptional quality, sustainability, and ethical practices. It sources and roasts distinctive coffees with full transparency and traceability, fostering strong connections with farmers.

The team’s dedication to sustainability drives innovation to reduce environmental impact. In 2010, it became Australia’s first coffee roaster with high-barrier, fully compostable packaging.

Beyond roasting, the brand actively minimises the supply chain’s carbon footprint and strives to create a circular economy. Through waste solutions and sustainability initiatives, it creates positive environmental and community impacts.

clarkst.coffee

COFFEE SUPREME

Roasters Playground

Coffee Supreme is a coffee roaster known for its commitment to quality and innovation in the coffee industry.

Founded in 1993 in Wellington, Supreme has since expanded to Australia and Japan, and is renowned for its dedication to every step of the coffee experience, from the bean to the cup. Coffee Supreme prioritises sustainable and ethical practices, working directly with farmers to ensure fair trade and highquality harvests.

Its approach to coffee focuses on the craft of roasting and brewing, offering unique blends and single-origin options that appeal to coffee connoisseurs.

coffeesupreme.com

COOKIE MAN

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Get ready for a sweet treat at MICE2025. Cookie Man, the iconic Australian bakery, is bringing its irresistible range of New York and bite-size cookies to the event. For decades, Cookie Man has been synonymous with quality and deliciousness, crafting melt-inyour-mouth cookies using premium ingredients. From classic chocolate chip to traditional shortbread, there’s a flavour to satisfy every craving. Visit the Cookie Man stand to sample the signature cookies and discover exciting new flavours. Whether you’re looking for a quick pick-me-up, a delightful gift, or simply a moment of pure indulgence, Cookie Man at MICE2025 is a must-visit for all cookie lovers. Don’t miss out on this opportunity to taste the magic of Cookie Man.

cookieman.com.au

COFFEEQUIP AUSTRALIA

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CoffeeQuip Australia is an importer of quality coffee making equipment and will be showcasing the new MilkPal automatic milk frother at MICE. Make sure to come and see the amazing capabilities of this revolutionary product. There will be other exciting products on display that will be new to the industry. The team are excited to welcome you and share their new products.

coffeequip.au

COFFEETOOLS

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CoffeeTools is a leading supplier in the Australian coffee industry, specialising in the wholesale distribution of highquality coffee tools and equipment. With a commitment to excellence and a passion for all things coffee, CoffeeTools has established itself as a trusted partner for coffee roasteries, cafés, and coffee enthusiasts Australia wide. CoffeeTools has carefully curated its product selection, offering a wide range of brands known for their superior craftsmanship and innovative designs. The portfolio includes renowned brands such as Wacaco, GROSCHE, Subminimal, Barista Hustle, and Able Brewing, among others.

coffeetools.au

CORE ROASTERS

Roasters Playground

Core chooses coffees that are expressive of their origin and roast them with care to showcase and celebrate what’s important: people and flavour.

The team make conscious choices about the raw ingredients they buy, the people they work with, and even the boxes they put their coffee in – knowing each decision will have a lasting impact on the environment.

They’ve spent more than a decade cramming like it’s the night before an exam, learning everything they can about how to make sure you get the best experience. They love nothing more than the look on someone’s face when they take that first sip, first bite, or first sniff and are transported to their happy place.

coreroasters.cc

CRITERIA COFFEE

Roasters Playground

Criteria Coffee helps coffee professionals create exceptional coffee with a focus on collaboration, quality, and innovation. Based in Port Melbourne, Criteria offers state-of-the-art co-roasting facilities and education to support roasters and café owners in refining their craft. Founded in 2018 by Craig Simon, a multi-award-winning coffee professional, Criteria combines expert knowledge with a dedication to sustainability and excellence. In addition to leading the way for communal roasting, Criteria Coffee offers a range of premium coffee roasted in Craig’s signature style, available online and through wholesale partners.

criteriacoffee.com

DAVINCI GOURMET

With the vision to delight the senses and inspire new experiences, DaVinci Gourmet combines craft, science and art to provide an amazing palette of flavours to empower beverage artists to create their own masterpieces. A complete beverage brand that not only offers a diverse range of syrups, sauces and powder mixes crafted for cafés and foodservice businesses, Davinci Gourmet goes beyond these high-quality products into holistic services and consumer expertise delivered to its partners.

apmea.davincigourmet.com

DAWN

PATROL COFFEE

Roasters Playground

Dawn Patrol was established in 2014 in Kangarilla, South Australia. Centred in one of the state’s finest wine regions, it now operates from its permanent head quarters in scenic Mclaren Vale.

The team seek to only buy, roast and deliver exceptional and delicious coffees sourced from some of the best coffee growers in the world, who strive to produce their coffee beans ethically and sustainably.

DOUBLE ROASTERS

Roasters Playground

Double Roasters is a specialty coffee roaster based in Marrickville, Sydney. Its goal has always been to roast great coffee, teach baristas how to use it, and serve delicious coffees from the front of its warehouse.

doubleroasters.com

Dukka Coffee is a shining example of the rich coffee culture in Ethiopia. Grown in the highlands with care and expertise, the distinct flavors and aromas of dukka coffee showcase the unique terroir of Ethiopia, making it a truly special and sought-after brew.

Ethiopian coffee has a rich cultural heritage. It has a deep-rooted history that dates back centuries, with traditional coffee ceremonies playing a significant role in Ethiopian culture. Ethiopian coffee is known for its diverse range of flavors, offering a unique and complex taste profile.

Ethiopian coffee is grown in ideal conditions, with high altitudes, fertile soil, and perfect climate contributing to its exceptional quality and authenticity, making it a top choice for coffee enthusiasts worldwide.

ESKO Australia is your complete innovative coffee processing, roasting and end-of-line packing solution provider. With its partners IMA Coffee Petroncini and other European equipment suppliers, it handles green bean receiving, cleaning, roasting and processing of your coffee into capsules, sachet, pods, pouches, jars and end-of-line packaging requirements. ”Coffee capsules, pods, jars, pouches, stickpacks, sachets, into retail cartons and shippers onto Pallets; we have an innovative packing solution for your ideas. Our automatic solutions are efficient, compact and customisable. ESKO Australia is your turnkey solutions provider.”

and serving since 2013, Everyday Coffee goes by the mantra ‘Drink Coffee Everyday. Drink Everyday Coffee’.

EVOCA GROUP EXPAT. ROASTERS

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EVOCA Group is a leading multinational company in the out-of-home coffee machine sector, providing comprehensive range of coffee machines and payment solutions for the vending, HoReCa and office coffee services markets. The company is also a world leader in the production of automatic snack and beverage vending equipment. EVOCA group is the proud manufacturer of Gaggia, Necta, Saeco, Caféction, Wittenborg, Futurmat, Visacrem and Newis brands.

evocagroup.com/en

Roasters Playground

Expat. Roasters is a specialty coffee producer driven by desire to produce an exceptional, unpretentious brew – from the ground up.

As residents of “the island”, Expat. Roasters works closely and respectfully with Balinese farmers and producers to source the finest local product to complement their nomadic collections of beans around the globe.

Expat. Roasters strive to foster the burgeoning coffee and barista community of Indonesia. Introducing the culture of making a good brew across the island, its mission is to give access to education and training to coffee professionals and coffee lovers.

au.expatroasters.com

Roasters Playground

Fieldwork Coffee is a micro-roastery founded by Tim Williams, whose career spans leadership roles at Intelligentsia Coffee, Square Mile Coffee, and Workshop Coffee.

Fieldwork roasts on a Probatone 12-kilogram roaster in Fitzroy North, where the team’s focus is on sourcing and roasting clean, elegant washed process coffees. This approach celebrates the clarity and complexity of each coffee, and Fieldwork’s annual transparency report shares detailed insights into how coffee is bought.

Fieldwork’s coffee is available at its two Melbourne shops. Fieldwork also connects with customers through its online store, a growing subscription service, and wholesale partnerships with cafés and restaurants across Australia.

Experience love at first sip. Committed to the perfect brew, First Love Coffee spares no attention to detail, taking pride in every roast. Each roast must reach the team’s strict criteria, tasted and evaluated on site by before leaving the roastery doors.

First Love Coffee was created by Drew Gibbs and Brenton Lang, who are also behind the Rustica Sourdough empire. First Love Coffee was started so things could be done a little differently, with the focus being able to have control and gain a better understanding of the cup.

”Our true love story begins with fresh crop green beans. Meticulously selected from all over the world, ensuring you have a premium coffee offering at an affordable price. We source, roast and deliver the highest quality, ethical and sustainable coffee.”

Foshan BN Packaging is a manufacturer of flexible packaging bags in Foshan, China. Main products include flat bottom pouches, stand up pouches, side gusset pouches, spout pouches, film rolls, vacuum bags, retort pouch, biodegradable (compostable) bag, child resistant bag, and recyclable bags. The markets we serve include industries such as coffee, tea, specialty and natural foods, nutrition powder, confection, medical, pet food, and more.

Finca Dulcikafe is a producer and exporter specialty coffee.

FOSHAN

FLOW POWER

B30

Flow Power is an electricity, technology and engineering company reshaping energy for Australia. Since 2008, Flow Power has found new and better ways to deliver reliable, renewable energy that brings costs down and puts the power back in customers’ hands. With a renewable energy portfolio encompassing wind, solar and storage, Flow Power is one of Australia’s fastestgrowing energy retailers, serving some of our best-loved organisations including Asahi Beverages, Pernod Ricard Winemakers, The Sydney Opera House, Snack Brands, Westpac, The City of Sydney, and Newcastle Airport.

flowpower.com.au

FRESH LIFE PACKAGING

Fresh Life is a family-owned company with more than 30 years of experience in the packaging industry. Specialising in the production of pouches, aluminum foil capsules, and a variety of related packaging materials, Fresh Life has built a strong reputation for delivering high-quality, innovative packaging solutions. With a focus on sustainability and durability, the company serves a wide range of industries both locally and internationally. Fresh Life maintains local storage facilities, ensuring quick and efficient delivery to customers. Through decades of expertise, Fresh Life continues to lead the market, providing reliable and tailored packaging solutions.

GROUNDED PACKAGING

Grounded is a pioneering force in sustainable packaging and technology. Its range of compostable and recyclable solutions, crafted from renewable and recycled materials, empowers businesses to embrace environmental responsibility without compromising performance or aesthetics. Grounded’s suite of software tools remove the guesswork for brands shifting to new materials by providing tangible and in-depth impact data.

Grounded’s dedication to transparency and data-driven decision-making ensures each packaging choice aligns with both business goals and ecological impact. By seamlessly merging functionality with sustainability, Grounded is leading the transition towards a regenerative future for packaging.

Since 2013, Jetinno is an intelligent equipment company focused on building commercial coffee machines and solutions that are needed for the market. It produces coffee machines for vending, HoReCa and OCS deployments. Jetinno consistently focuses on manufacturing exceptional coffee machines to bring a more convenient and better coffee drinking experience for everyone.

HAPPY HAPPY SOY BOY

Happy Happy Foods’ mission is to make plant-based food and beverages tastier, fun, more mainstream, and better for the environment than the products of the generation before us.

eatdrinkhappyhappy.com

HARIO AUSTRALIA

HARIO has been crafting high-quality heatproof glass products since 1921. From the 1950s, the brand has led the specialty coffee industry with its products.

This year, the company celebrates the 20th anniversary of the V60 Dripper, its signature product that’s helped redefine coffee brewing. Visit the HARIO booth to discover the history and legacy of the V60. The team will also be showcasing the SUIREN Dripper, a standout addition to the series that blends elegance and  functionality.

Join the team at the Brew Bar, where top baristas from Australia’s renowned roasters and cafés will demonstrate their craft using HARIO’s diverse range of products.

harioaustralia.com.au

HEAT AND CONTROL

HAVEN COFFEE

Roasters Playground

The team at Haven Coffee take great pride in serving coffee enjoyed with ease – a cup that is familiar, elegant, and true to its origin. Reflecting on the journey coffee takes from farm to cup, sourcing remains at the core of what the roaster values. It works exclusively with specialty importers who have lasting relationships at origin and share the team’s commitment to transparency and sustainability. Through roasting, it focuses on honouring each origin and faithfully representing the hard work of its producers.

”Our spaces are built around the idea of creating a safe haven where people can gather, connect, and feel at home. Guided by craftsmanship, hospitality, and minimalism, we aim to offer more than just coffee. “

havencoffee.com.au

Established in 1950, Heat and Control is a privately-owned company with 12 manufacturing facilities, 13 test centres, and more than 30 offices globally. Its international team has developed extensive knowledge and a wealth of experience in the engineering and manufacture of modern industrial processing, conveying, weighing, packaging, inspection and food reduction systems specifically for the coffee and tea industry.

Heat and Control can provide an individual solution or an entire integrated production line for ultimate efficiency and performance. It is supported by a network of engineers, food technicians, field service technicians, skilled tradespeople, and support teams providing food manufacturers with confidence to achieve production goals.

Its brand family consists of FastBack, Spray Dynamics and Mastermatic, along with technology partner brands of Ishida, CEIA and Urschel.”

heatandcontrol.com B13

HONEYBIRD COFFEE

Roasters Villa

Honeybird Coffee is a local specialty coffee roaster and tea brewing specialist.

The team are passionate about creating quality products that are great for the environment.

They are dedicated to developing holistic solutions and partnerships with farmers at origin to support coffee production for future generations.

honeybirdcoffee.com.au

HRVST ST

HRVST ST Cold Pressed Juice is 100 per cent Australian-made and owned.

It sources produce directly from local Australian growers to ensure the freshest and highest quality ingredients.

”Healthy drinks shouldn’t compromise on taste, join our street and taste the HRVST ST difference.”

hrvstst.com.au

HUM CONCEPT

J3

Hum Concept is a studio that helps you turn your brand story and designs into tangible goods. It has a range of daily basics that are made with high quality materials and grounded in the sustainability mindset. “Co-brand” offers the service to customise Hum products with your branding designs, while “Co-create” takes it further by offering product design and development services to craft your exclusive product range. With strong partnerships and an innovative OEM process, Hum Concept collaborates with you to bring your unique products to life. Its service is led by the mind of sustainability, creativity, and collaboration to make our journey together fun and meaningful.

humconcept.com.au

HUSKEE

E2

Huskee designs functional and beautiful products that utilise waste and recycled materials to accelerate a transition to a waste-free world.

Its journey began with the iconic HuskeeCup. A modular, reusable cup for homes, cafés, and takeaway that recycles coffee husk, a waste product from the production of coffee.

Through the company’s scalable reuse solution, Borrow by Huskee, its cup exchange program HuskeeSwap, and end-of-life recycling program HuskeeLoop, it delivers circular economy outcomes with the lowest possible environmental footprint and ultimately enable the transition away from single-use products.

huskee.co

Roastquip is the exclusive Australasian agent for IMF Roasters. IMF roasters are state-of-the-art roasting machines that incorporate the afterburner, loader and destoner in one compact roasting plant. IMF uses its exclusive Vortex and Equalizer technology to roast the coffee consistently to one degree accuracy. Its pioneering recirculating heat technology saves up to 47 per cent in gas consumption. The roaster arrives fully assembled minimising installation time and cost. IMF also manufactures 6-kilogram and 15-kilogram shop roasters that use the same technology as its industrial roasters. Integrated silos, blenders and packaging machines also available. IMF SRL/ ROASTQUIP roastquip.com.au

IT’S JUST COFFEE

J2

Whether you’re a world barista champion brewing a $150 rare coffee from the hills of Panama, or you’re stirring a spoon of instant coffee in boiling water, at the end of the day, It’s Just Coffee. It’s just Coffee is a podcast for all those coffee lovers out there on a journey to find the perfect cup. Not only are do the team talk to the world’s best coffee makers and roasters, they’re talking to athletes, comedians, celebrities and anyone that just loves a great cup of coffee. The coffee community around the world is engaged and passionate (sometimes to a fault), and It’s Just Coffee explores some of the biggest debates that happen across the internet.

linktr.ee/itsjustcoffeepod

INDONESIA PAVILION

The Consulate General of the Republic of Indonesia in Melbourne is the representative of the Government of the Republic of Indonesia accredited to the State of Victoria and Tasmania. One of its missions is to promote stronger economic and social relations between Indonesia and Victoria as well as Tasmania. The Consulate General is also responsible for the consular services for Indonesian citizens in Victoria and Tasmania. Tanamera Coffee Indonesia has won 51 international coffee awards since 2015 and prides itself on producing world-class coffee from renowned coffee growing regions in Indonesia. Ariga Coffee started its journey in Australia in 2021 and partners with local cooperatives in Takengon, Central Aceh.

kemlu.go.id/melbourne

JIANGMEN MST PACKAGING GROUP

MST is located in Guangdong Province, in southern China. It’s equipped with 10 colour rotogravure printing and lamination lines, including dry lamination, extruded lamination and solvent-free lamination. The annual production capacity is more than 5000 tons. It is designed according to the international standard on sanitary, healthy and secure environment, and certified by ISO22000, BRC and HACCP. Furthermore, most of its packaging materials are complied with US-FDA and EU standards. MST is devoted to different packaging for many industries, including food and non-food.

mstpack.com

Since opening its doors in 2017, Inglewood Coffee Roasters has become the fastest growing roastery in Australia. Its focus is a balance between delivering elite service, roasting high quality coffee, and offering a diverse range of unique, world-class blends and single origin coffees.

With direct connections to farms and goals to attain long term relationships, the team are committed to supporting the people who are responsible for growing the coffee that you enjoy.

inglewoodcoffeeroasters.com.au

KALEIDO ROASTER AUSTRALIA INGLEWOOD COFFEE ROASTERS

Kaleido has been committed to coffee roaster innovation for more than a decade.

With the growing demand for home roasting and high-quality coffee, Kaleido developed a versatile range of coffee roasters, catering to needs from home use to industrial levels.

Products include: Mini Series, compact, user-friendly, and perfect for beginners; Sniper Series, Kaleido’s flagship, known for precise control and efficient roasting. With its stability and high-standard certifications (such as CB), it has become the ideal choice for professional roasters; and Storm Series, the Kaleido Storm 3KG is designed for commercial coffee shops, roasteries, and businesses with highcapacity roasting needs.

groovebeans.com.au

KINDRED COFFEE

Roasters Playground

Kindred Coffee was born in 2019 with a clear mission: Brew Good. Do Good. For the Kindred team, this simple motto captures their love of finding, roasting and sharing tasty coffee as responsibly and ethically as possible.

The team have worked in and around specialty coffee for more than 15 years. During this time, they’ve been wholeheartedly dedicated to forging strong relationships with people who share their love and respect for coffee. From suppliers, brokers and farmers to professional baristas and home-brewing enthusiasts, these relationships drive their passion.

kindredcoffee.com.au

LA MARZOCCO AUSTRALIA

La Marzocco Australia is home to two branch offices of La Marzocco in both Sydney and Melbourne, distributing high quality coffee machines, espresso equipment, and genuine parts throughout Australia. The sales team is based both in Naarm/Melbourne and Eora/ Sydney.

LELIT

D18

Lelit is an Italian brand specialising in high-performance espresso machines and grinders designed for home and professional use. With a strong emphasis on craftsmanship and precision engineering, Lelit integrates Italian espresso tradition with modern innovation. Known for machines like the Lelit Bianca and Elizabeth, the brand caters to coffee enthusiasts seeking manual control and superior extraction quality. Lelit’s products feature advanced pressure profiling, stainless steel builds, and PID temperature control, ensuring consistent and high-quality espresso shots. Proudly made in Italy, Lelit stands out for its dedication to espresso excellence, combining elegant design with state-of-the-art technology for passionate coffee lovers.

lelit.com/en-au

LORING SMART ROAST

The branch offices in both cities are the home of La Marzocco’s showroom, technical workshops and offices. The company’s growth has been tied to its strong partnerships with outstanding leaders in the coffee industry and its machines have supported the advancement of quality in coffee and service throughout Australia.

au.lamarzocco.com

Loring Smart Roast offers efficient, sustainable, virtually odorless coffee roasters. Its roasters offer unmatched quality, unheard-of efficiency, and unparalleled control. All Loring’s roasters are built in the United States.

Its global team provide world-class sales, service and training, creating value, quality and sustainability.

loring.com C5

MADAME TIGER

Madame Tiger makes the world’s first barista tiger nut milk. Made using organic tiger nuts ethically sourced from a female farming collective in Burkina Faso, West Africa, Madame Tiger makes milk locally in Melbourne. Using olive oil – and no seed oils – Madame Tiger’s barista milk tastes neutral in coffee, has a low climate footprint, and is allergen free. Try a Tiger latte at MICE2025.

madametiger.com

The team at made by Fressko believe it’s the little things we do better together that keep us moving forward forever.

As an award-winning name in the coffee industry, it’s dedicated to creating premium, sustainable drinkware that complements the craft and care you put into every cup. Every decision the team makes reflects their commitment to quality and style – from using materials that last to designing products with elegant simplicity and timeless appeal.

”Our mission is to craft portable solutions that perform beautifully anywhere, anytime – helping customers carry your coffee experience with ease and confidence, all the while making a better choice for themselves and the planet. Forward. Forever.”

The MILKLAB family of plantbased and dairy milks has been developed to complement espresso coffee. With their signature creamy taste and high performance, MILKLAB milks not only taste delicious but are perfect for texturing, stretching and creating latte art.

The team colLABorate extensively with the coffee industry to create their products. The result? Milk that’s made especially for coffee – whether you enjoy MILKLAB in a barista jug or a coffee cup.

MAKESHIFT COFFEE

Roasters Villa

Makeshift Coffee, located in Preston, Victoria, is a café roastery renowned for its expertly crafted coffee. Its skilled team roast and blend ethically sourced beans to create a variety of coffee options.

makeshiftcoffeeroasters.com.au

madebyfressko.com

MARKET LANE COFFEE ROASTERS

Roasters Playground

Founded in 2009, Market Lane Coffee is an independently owned roaster, retailer and wholesaler of specialty coffee, with ten shops located in special pockets around Melbourne/Naarm. Market Lane is proudly B Corp-certified and carbon neutral, and deeply committed to sourcing, roasting and sharing delicious coffee in a sustainable, respectful and responsible way. With an emphasis on quality, transparency, community, and environmentally sustainable practices, Market Lane actively works to create a future in which good coffee is good for everyone – from the individuals and communities that produce the coffee to the team members who roast and brew it, through to the customers who drink and enjoy it.

marketlane.com.au

MELITTA PROFESSIONAL

Melitta Professional is a trusted partner for businesses worldwide, offering premium coffee solutions tailored to meet the needs of hospitality, office, and retail sectors. With a commitment to quality, innovation, and sustainability, it provides advanced coffee machines, expert service, and exceptional coffee blends.

In 2025, Melitta Professional is proud to introduce Caffè Corsini to the Australian market. With more than 75 years of tradition, Caffè Corsini is renowned for its Italian craftsmanship, using carefully selected beans roasted in the heart of Tuscany. This premium range reflects a dedication to quality and sustainability, making it an ideal choice for businesses seeking to elevate their coffee offerings.

melitta.com

Since its inception, MHW-3BOMBER has continuously focused on specialty coffee wares. While maintaining high quality, it has revolutionised traditional concepts by redefining coffee aesthetics through innovative product designs. With a 20,000-metre squared self-owned factory, it has successfully penetrated the global market, achieving strong sales in more than 80 countries and regions.

mhw3bomber.com

Discover the essence of flavour with MONIN at MICE2025. For more than a century, MONIN has led the industry with premium flavours and textures crafted from the finest natural ingredients.

With more than 120 flavours, from classic to exotic, MONIN offers endless possibilities for creating signature drinks. From trending coffee serves to dynamic sun-downers, MONIN’s versatility elevates all beverages across your café’s menu.

MONIN is a partner in craft; anticipating trends and inspiring new serves. This is the MONIN way.

stuartalexander.com.au/pages/monin

MINAS HILL

G12

Redefining excellence in Brazilian coffee sourcing. At Minas Hill, the team connect roasters with the finest sustainable offerings while upholding social and environmental responsibility and fostering a fair environment for all involved.

minashill.com.au

MUVNA

D6

MUVNA, a pioneer in coffee equipment innovation, specialises in a full range of espresso and pourover tools. With meticulous craftsmanship and exceptional quality, each piece is imbued with a unique soul.

Guided by the principles of innovation, individuality, and quality, MUVNA carefully refines every detail, creating an experience where customers can fully immerse themselves in the joy of coffee brewing. Its products have evolved through countless iterations, becoming trusted companions that witness the growth of coffee enthusiasts.

MUVNA invites like-minded souls to join them in co-creating and exploring the world of coffee.

muvnacoffee.com

ONEMUSIC

OneMusic Australia provides businesses with the right to play the vast majority of popular and well-recognised music from around the world – the music you likely play in your business. A OneMusic Australia music licence allows music users to satisfy their copyright obligations for the use of musical works, sound recordings and music videos, regardless of the source.

onemusic.com.au

NAKED SYRUPS

D4

Get bear naked with Naked Syrups. Ditch the ordinary and dive into the extraordinary – where bold flavours meet big personalities.

Why Naked? Because it’s all about keeping it real, including natural flavours and colours (because your tastebuds deserve the best), gluten-free and vegan certified (yep, everyone is covered), and proudly Australian made (crafted with heart, soul, and sunshine).

Whether you’re shaking up creamy frappes, swirling flavourings into sodas, crafting killer iced teas, or dreaming up bakery magic, Naked Syrups is your secret weapon to unlock endless menu possibilities – all year round.

nakedsyrups.com.au

NEPAL COFFEE PRODUCERS ASSOCIATION

K2

Nepal Coffee Producers Association (NCPA) has been instrumental in unifying coffee producers for the past three decades, with 2000 active members. Nepal’s coffee plantations are located in the high-altitude regions. The combination of altitude, cool temperatures, and distinct soil types contributes to the unique flavors found in Nepalese beans. Nepal primarily produces Arabica coffee, which is known for its delicate flavours and complexity. Farmers in Nepal use various processing methods for their coffee and its specialty coffee is gaining popularity among enthusiasts and buyers. Coffee producers in Nepal have been adopting environmentally sustainable practices, including organic and Fairtrade. principles.

coffeenepal.org.np

OOLIO

F14

Oolio is a group of some of the top Australian-owned hospitality POS solutions: Bepoz, Deliverit, Idealpos, Oolio, Ordermate, and Swiftpos.

Visit stand F14 to see Oolio and Ordermate - brewed specially for cafés.

oolio.com

NOTES

F11

NOTES is a beverage brand with two locations in South Korea. The name NOTES reflects the plural form of NOTE, symbolising a collection of curated experiences. The brand stands out with its unique concept, offering a menu presented in the style of a ‘note’ or ‘magazine’. Guests can enjoy a diverse selection of beverages, including highquality coffee crafted from NOTES’ in-house production.

instagram.com/notes_seoul

OLD QUARTER COFFEE MERCHANTS

Roasters Playground

Old Quarter Coffee Merchants is a pioneer of Southeast Asian specialty coffee. Since 2017, it has exclusively sourced and imported 100 per cent of its coffee through direct, long-term partnerships with producers in Vietnam, Myanmar, Laos, Thailand, India, Sumatra, and China. This hands-on, relationship-driven approach ensures better outcomes for farmers, consistent quality, and a deep connection to origin.

Old Quarter supplies its unique coffees to some of the busiest cafés on the East Coast and proudly operates four of its own cafés in the Northern Rivers and Gold Coast.

oldquartercoffee.com.au

In addition to rescuing surplus food post event, OzHarvest’s friendly volunteers will be sampling The Sustainable Coffee Company’s ‘Coffee for a Cause’. Every kilogram of Coffee for a Cause sold allows OzHarvest to deliver eight meals to an Aussie in need. OZHARVEST

PABLO & RUSTY’S COFFEE ROASTERS

OzHarvest is Australia’s leading food rescue organisation on a mission to ‘Nourish our Country’ by stopping good food from going to waste and delivering it to charities that help feed people in need. OzHarvest’s yellow vans are out and about in communities every day, collecting quality surplus food from a network of donors. This food is delivered directly to charities that help feed people in need across the nation, free of charge.

Pablo & Rusty’s Coffee Roasters (P&R) is a Sydney-based pioneer in specialty coffee, renowned across Australia for its delicious coffee. Dedicated to creating positive change, P&R is a proud B Corporation, a 1% for the Planet member, and Australia’s first roaster to be certified Carbon Neutral Organisation by Climate Active, placing sustainability at the heart of its mission.

With venues in Sydney and Brisbane, and partnerships with cafés locally and globally, P&R has become an iconic Australian coffee brand. P&R empowers its café partners with coffee expertise, technology, enhanced customer experience, and advocacy for sustainable pricing. P&R’s offerings extend to private label solutions and a growing presence in homes, offices, and supermarkets.

pabloandrustys.com.au

PATH

Roasters Playground

Path is a specialty coffee brew bar and micro roaster based in North Melbourne. Established in 2020 with the idea of creating distinctive and memorable experiences, Path’s goal is to showcase and share unique origins, processes, and varietals.

Path’s expressive coffees are born from the idea of low impact roasting, highlighting generations of exceptional work of the farmers and producers. It focuses on selecting coffees that align with the goal of creating bright, vibrant, and striking flavours and textures.

pathmelbourne.com

PROCAL DAIRIES

PELICAN ROUGE

C7

Pelican Rouge has been delivering exceptional coffee experiences for more than 25 years. It specialises in advanced automatic coffee and milk systems, and premium equipment designed for commercial use.

Driven by a passion for exceptional coffee and a commitment to excellence, Pelican Rouge was founded to provide innovative coffee solutions with a personal touch.

The Pelican Rouge team are experts in cutting-edge automatic coffee systems, trusted importers and distributors of premium coffee equipment, and accessories sourced from leading manufacturers.

Exceptional service is the cornerstone of Pelican Rouge.

pelicanrouge.com.au

PENTAIR

H13 D8

Procal Dairies is one of the last 100 per cent Victorian family-owned milk manufacturers. Owned by the Thyssen family since being established in 2003 , Procal has grown to become one of the largest privately owned fresh milk dairy companies in Victoria that solely sources its milk from Victorian farms.

Procal’s award winning range of fresh milk, yogurt, creams and sour creams are recognised in the Dairy Industry Association Awards (DIAA) as well as many other industry forums. It has received gold medals in nearly every category it has entered products, including the top scoring milk and yogurt.

procal.com.au

Everpure is one of the most recognised brands among foodservice operators and facilities managers, and one of the most trusted brands by those who serve the foodservice industry, including consultants, dealers, service providers, and original water-using equipment manufacturers.

”Come and see the latest in water purification technology and try out our purified water yourself using our custommade water dispenser. See if you can pick the flavour change in coffee with different water quality.”

pentair.com/en-us/commercial-filtration

PROJECT PARGO PT. INDOGLOBAL GALANG PAMITRA

Project PARGO designs premium, insulated drinkware that keep your beverages hot or cold for hours. As a B Corp certified company, it’s committed to environmental and social impact.

With a focus on quality, its products feature pro-grade stainless steel, scratch-resistant PARGO Ultra Coat, zero condensation design, and BPAfree materials.

Since its inception, Project PARGO has positively impacted more than 55,000 lives, delivering clean-water solutions in countries such as Indonesia, Fiji, the Philippines, and Uganda.

By choosing PARGO, you’re not just choosing exceptional drinkware - you’re contributing to a world where clean water is accessible to all.

J4

PT. Indoglobal Gelang Pamitra is one of the leading tea producing and marketing companies from Wonosobo, Central Java, Indonesia. The company owns three tea plantations situated in Central Java (Tambi, Bedakah, Tanjung Sari). All the gardens have gone through HACCP and Rainforest Alliance (RA) audits. The company was born out of a passion for creating exceptional beverages and a commitment to supporting and promoting holistic wellness. Driven by the spirit of innovation, the team endeavour to create refreshing and energising drinks that nourish the body and mind without preservatives and chemical additives.

PUREZZA PREMIUM WATER

F20

Purezza Premium Water offers highquality, sustainable water dispensing solutions and reusable bottles, enabling hospitality venues to replace costly single-use water bottles and eliminate transport and delivery expenses. Purezza water systems allow you to dispense unlimited sparkling and still water on-site, with system sizes available to suit any space and output requirement.

Visit the Purezza team at stand F30 at MICE and taste their delicious chilled still and sparkling water.

purezza.com.au

REGROUND

REUBEN HILLS

Roasters Playground

Great coffee requires great milk, and Riverina Fresh milk delivers precise quality and unrivalled taste. It is smooth and full bodied in flavour. To ensure Riverina Fresh produces consistently excellent milk, it has on-site technical staff who test the quality of its milk for functional performance every day.

Riverina Fresh Gold has been crafted to deliver a rich, creamy mouthfeel that complements strong coffee blends, yet allows light, subtle flavours to shine.

Its Full Cream, Light, and Skim milks are tailored to complement quality coffee, while Riverina Fresh’s Lactose Free milk is available for lactose intolerant customers. Its milks are available in two-litre and 10-litre formats.

riverinafresh.com.au

Reground is a social enterprise born out of Melbourne’s specialty coffee industry that has become one of Australia’s most progressive waste organisations.

Reground’s hyper-local resource recycling model is miles away from traditional waste practices and unique in the way that it centres connection, community, and the circular economy.

To date, Reground has diverted more than 1.5 million kilograms of coffee away from landfill, supporting hundreds of local businesses to reduce and avoid waste.

The recipient of the 2022 Melbourne Award for Sustainability, the Reground team is passionately shaping the growth of the circular economy through their waste education, advocacy, and resource recovery projects.

reground.com.au B15

Roasters Playground

Reuben Hills is a specialty coffee roastery and café in Surry Hills, Sydney, renowned for sourcing coffees that are clean, complex, and highlight the unique flavours imparted by the terroir of where the coffee is grown. With a strong commitment to ethical sourcing, Reuben Hills works directly with producers to ensure transparency, sustainability, and quality in every batch. This approach not only allows the café to showcase the distinct characteristics of each origin but also enables its wholesale customers to share these stories with their own communities. By offering coffee that tells the tale of its land and the people behind it, Reuben Hills is helping to elevate the global coffee conversation. The stylish, industrial-inspired space is the perfect place to enjoy expertly brewed coffee.

reubenhills.com.au

RIVERINA FRESH

ROASTAR COFFEE PACKAGING

ROASTING WAREHOUSE SPECIALTY COFFEE

Good for the beans, good for the planet. Roastar Coffee Packaging offers locally made and sustainable solutions for everything coffee - without compromise. With a coffee focused strategy, Roastar will deliver value, innovation, and specific technical advice tailored to customer needs.

A subsidiary brand of Australian-owned MPM Marketing Services, Roastar has entered the Australasian coffee market to challenge the status quo. Roastar custom printed café products are manufactured locally, supporting jobs and the economy. The company’s local and blended logistics model reduces risk, improves speed to market, and boosts customer cashflow.

roastar.au H14

SAMPLE COFFEE ROASTERS

At Sample Coffee, the team aim to make each cup a joyful, exciting experience, supported by a global network of artisans. Their mission is to create a coffee experience that delights every drinker while being kind to those who make it possible. Based in Gadigal Country/ Sydney, Sample Coffee is an independent coffee roaster providing high-quality, consistent, and transparent beans to customers worldwide, both wholesale and retail. “Our approach involves sourcing, roasting, brewing, and serving the coffees we love. We partner with trusted importers to bring in green coffee and roast it to highlight its natural flavours, ensuring every cup reflects our passion for detail and quality.”

samplecoffee.com.au

Roasters Playground

With more than three generations of experience, Roasting Warehouse has grown from a boutique micro-roastery in North Melbourne to a state-of-theart facility in Airport West. The team pride themselves on building strong relationships within the local and wholesale communities. Their passion for coffee drives them to ensure every bean is expertly crafted. Whether it’s the rich Evolve or smooth Early Bird blend, Roasting Warehouse guarantees a unique, perfectly extracted cup. “With a dedicated team involved in every step of the way – working directly with farmers and overseeing in-house roasting, packing, and brewing – we ensure quality and consistency in every batch.”

roastingwarehouse.com.au

SERENITEA RUMBLE COFFEE ROASTERS

SereniTEA is an Australian owned company that sells a premium selection of organic and Fairtrade certified teas. It is a familyowned business, passionate about the taste and quality of its products. What started off from a phone conversation between a mother and son grew into an exciting business idea to what it is today: a business focused on the values of sustainability, consistency in product, and reliability of supply. Its marquee brand, SereniTEA, operates in the boutique tea segment and exudes quality and luxury. Its subsidiary brand, Zoetic, is an organic tea catered for the bulk and FMCG space. It stocks a range of tea and accessories to suit retailers, foodservice outlets, and the hospitality industry. The team don’t simply strive to create the world’s best tea blends: they live for what it inspires beyond the cup.

Beginning in 2014, Rumble Coffee Roasters is an independent roastery with a dedication to do more to support the café owners and coffee growers who make the coffee industry what it is. Sourcing green coffee from talented specialty coffee farmers across the globe, Rumble produces consistently delicious coffee blends and unparalleled single origins.

Rumble’s unwavering goal is to help create an economically and environmentally sustainable future for the coffee industry, ensuring you can enjoy delicious coffee for many years to come.

Service Sphere specialises in the supply and service of national coffee roasters and franchise groups, offering customised preventative maintenance solutions. Tailored preventative maintenance schedules are implemented with a 24/7 reactive service program through a comprehensive national network of factory-trained technicians; and range from planning and consultancy, equipment, procurement, inventory, asset management, preventative maintenance, parts and ad-hoc services.

SHENZHEN ESUN INDUSTRIAL

J15

Shenzhen Guanghua Weiye Co., eSUN, was founded in 2002 with a focus on environmentally friendly materials. Specialising in biomaterials and green solvents, it is a national high-tech enterprise and green manufacturing leader.

brightcn.net

SLINGSHOT COFFEE

SINGLE O

Roasters Playground

Single O is a coffee-crazed crew who source and roast specialty grade beans, while prioritising supplier transparency and environmental stewardship through their No Death To Coffee initiative. Since 2003, Single O has been championing single origins, supporting World Coffee Research, and bringing rotating artists’ works to the café world via its Art Bag Project. From cultivating coffee-loving communities at the flagship cafés in Australia and Japan to challenging the status quo to improve the industry, Single O likes to brew things up differently.

singleo.com.au

SLAYER ESPRESSO AUSTRALIA

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SLAYER is the machine for the discerning coffee professional. Its beauty and craftsmanship command attention. Most importantly, coffee and bar flow are truly exceptional.

Created by coffee lovers for coffee lovers, handcrafted with no compromises to quality.

“SLAYER expertly achieves our goal and yours to MAKE COFFEE BETTER.”

slayerespresso.com

SMALL BATCH ROASTING CO.

ST REMIO COFFEE

Roasters Playground

The idea for Slingshot originated in 2015 with a simple goal: to create a coffee grinder accessible to all, from seasoned baristas to newcomers. The team’s vision was to design a grinder that is intuitive, efficient, and consistently delivers the perfect dose of coffee without unnecessary waste. The result was Dosis, a grinder that disrupted the industry. Since its inception, Slingshot Coffee has broadened its product range to include innovative solutions such as the automatic tamping device, Kilo, and the highly acclaimed on-demand espresso grinder, Talis.

”At Slingshot, innovation is at the core of everything we do. We are committed to continuously improving our existing product range and exploring new avenues for innovation in future products.”

slingshot.coffee D16

Roasters Playground

Small Batch has been roasting exceptional coffee since 2009, celebrating socially positive and agriculturally sustainable sourcing.

smallbatch.com.au

St Remio Coffee is a sustainable and ethical roaster designed to celebrate the coffee farmer, invest in communities at origin, and change the conversation away from commodity and back to community.

stremiocoffee.com

SOUTHLAND MERCHANTS

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Southland Merchants was founded in 2017 by Brazilians passionate about coffee and people. It connects Australian roasters with specialty Brazilian green coffee while staying true to its core values of transparency, traceability, reliability, and sustainability.

The Southland Merchants team work with spot coffees for immediate needs and forward contracts directly with farmers, offering customised options to meet customers’ specific goals. Their mission is to be facilitators, ensuring a smooth and reliable process.

”Looking for exceptional coffee and strong partnerships? Let’s connect to create something remarkable. Get in touch.”

southlandmerchants.com.au

THE ALTERNATIVE DAIRY CO.

ST. ALI COFFEE

Roasters Playground

ST. ALi’s mission is to feel good, drink great coffee, and share it with the world.

Founded in 2005, ST. ALi was (and remains) a pioneer in the specialty coffee space, and a name synonymous with Melbourne’s famous laneway coffee culture.

The journey began from humble beginnings roasting amidst tables on the floor of the original South Melbourne café. Fast forward almost 20 years to the global brand that ST. ALi is today – operating in four different countries and servicing hundreds of customers around Australia and the globe.

Using coffee as the medium, ST. ALi celebrates the endless possibilities that come with each cup: hospitality, connection, design, and storytelling.

stali.com.au

Stay Fussy and visit The Alternative Dairy Co. team for your barista-made plant-based morning brew. Come and see limited edition Mulga merch with a café community designed to match your favourite plant-based milk: oat, almond, soy, and coconut.

Follow the Instagram account @thealternativedairyco to keep up to date on what’s happening on the stand each day, including announcements of a special guest appearance and exciting stand activations.”

altdairyco.com

STITCH COFFEE

Roasters Playground

Stitch Coffee was born of an idea that coffee doesn’t need to be a standalone – it can be mixed together. The team stitch together origins of different flavours to bring forward the ultimate cup characteristics for everyone to enjoy.

Stitch Coffee aims to break the mould and bring specialty coffee to all through creating connections from the beginning of the coffee supply chain to the end of the consumption process. The team’s sustainable and ethically-sourced products – from rotating single origins and signature blends to ready-to-brew and ready-to-drink collections – enable special moments shared over coffee.

“Creating these cherished relationships has made us well known as specialty coffee roasters that are bold, fun, and quality focused. We are here to bring people together through coffee.”

stitch.coffee

SUPERKICK

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Superkick’s mission is to make healthy eating more accessible for everyone. In line with this vision, the team have created ready-to-blend smoothies, shakes, and frappes made from only raw, natural ingredients. This year, Superkick is excited to introduce its new frappe range, featuring delicious flavours like Coffee Caramel, Mocha, and Matcha.

“Fuel your day with a healthier choice – because at Superkick, we believe in making better happen.”

superkicksmoothies.com

THE FOLK ROASTER

Roasters Playground

Founded in 2023 by Leihn Mansley, The Folk Roaster’s journey began in regional New South Wales. Dissatisfied with the coffee options available, Leihn invested in a roaster and dedicated himself to creating the ideal brew. After ten months of meticulous experimentation, Leihn perfected and released the roaster’s first product – the Saturday Light Roast: SingleOrigin Aussie.

Since then, Leihn and team have been committed to offering quality coffee. Their approach combines traditional roasting techniques with modern technology, utilising beans from the finest farms with rich, fertile soils. This ensures every cup you drink is an experience, not just a routine.

thefolkroaster.store

THE BAG BROKER

THE BEAN CARTEL

Espresso Bar

The Bag Broker is a leading provider of custom packaging solutions, specialising in high-quality coffee bean bags and other tailored packaging products. The team work closely with customers to deliver innovative, eco-friendly, and durable packaging options that meet both functional and aesthetic needs

thebagbroker.com.au J7

Based in Melbourne’s inner South East, The Bean Cartel started from humble beginnings. The journey commenced with office coffee supply in 2008, then moving to contract roasting in its state-of-the-art roastery in Notting Hill. Having worked in cafés and alongside many café owners and baristas, Founders Stacy and Alison are committed to their talented, growing team and making a positive impact to the growth of coffee businesses across Australia. This is their passion.

thebeancartel.com.au

Voted best sticky chai at Australia’s biggest tea competition, The Fresh Chai Co. is chai’s answer to craft small-batch beer or locally roasted coffee.

The team start with the best 100 per cent organic whole spices, precision grind them to release the aroma and flavour, and then preserve the full vibrant flavour of the spices in local organic raw honey or agave nectar. Add long-leaf Assam tea leaves, and either warming ginger, rich cocoa, or whole vanilla bean pieces, and the result is a sticky delectable concoction with a flavour that just gets better and better the longer it sits.

For more than 140 years, traditional drum roasting has been the standard in coffee roasting, but it comes with inherent flaws that impact the taste and quality of the coffee. Typhoon Roasters reimagines this process with fluid-bed technology, eliminating long contact between beans and metal. This breakthrough reduces 75 per cent of common defects, ensuring a cleaner roast and consistent flavour in every cup. Cubbyhouse Coffee is now the proud distributors of Typhoon Roasters in Australia and New Zealand.

cubbyhousecoffee.com.au/ collections/typhoon-roasters

VENEZIANO COFFEE ROASTERS

Roasters Playground

The team at Veneziano reckon everyday things, like your daily cuppa, are actually a bit special. It’s a little pause just for you, your pal on the morning commute, or something delicious you brew up with your mates.

Since 2002, they’ve been roasting some of the world’s best coffees, supporting cafés, and creating a community of coffee lovers across Australia. Founded by Rocky Veneziano and Craig Dickson, Veneziano began with a mission to help cafés discover better ways to work. Fast forward 20 years, and it’s grown into a passionate team dedicated to making meaningful, positive change for coffee lovers and businesses alike.

Veneziano is proud to be a B Corporation and Carbon Neutral, accredited by Climate Active.

venezianocoffee.com.au

VORTX KLEANAIR SYSTEMS INC.

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Scientists have been warning us for many years that climate change is an existential threat and that we can, we must, do something about it. Every day this deep concern drives the team at VortX KleanAir Systems to help their customers – the specialty coffee industry – play a leading role in reducing greenhouse gas emissions while keeping a commitment to clean air and a safe operation.

The company continues to serve the retrofit market and is now building products for roaster manufacturers that are bringing to market a new generation of smokeless/odorless roasters.

vortxkleanair.com

Founded in 2005, WPM set out to revolutionise the art of coffee brewing. With a focus on innovation and unwavering commitment to quality, it offers a comprehensive range of equipment, including grinders, coffee machines, and specialty milk pitchers. Trusted by champions in latte art competitions, WPM’s industryleading milk pitchers are designed for seamless control to create the most complex patterns.

wpmcoffee.com.au

WHITE HORSE COFFEE

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White Horse Coffee, founded by Matt and Dom in 2008, started with a single espresso bar in Sutherland and a twogroup La Marzocco machine. Their goal was simple: to serve the best coffee to their local community. In 2024, the roaster achieved a major milestone by becoming the Overall Champion at the prestigious Golden Bean Australasian Roasting Competition. This win reflects the team’s ongoing commitment to excellence and constant improvement. White Horse Coffee continues to embody its core belief: you’re only as good as your last cup. With a focus on quality, hospitality, and community, the team remain dedicated to sharing their love of coffee with every customer.

whitehorsecoffee.com.au

Winner of the iF design award, the Red dot design award, China Red Star, and Golden Dot Award, zeroHero is a light luxury coffee gear brand founded in 2012 by Zhang Xiaoguang.

In line with the persistent pursuit of the coffee industry, the recognition of coffee aesthetics and culture, the belief in product innovation and challenges, and the keen insight into the continuous improvement of Chinese people’s coffee quality needs, zeroHero has gathered a group of people who love coffee and enjoy the design of coffee culture. Relying on the belief that good products are the foundation of all brands, after more than 10 years, zeroHero has become a representative of light luxury aesthetics in the coffee utensils category, turning easyto-use coffee utensils into artworks.

zeroherocoffee.com

ZEST SPECIALTY COFFEE ROASTERS

Zest Specialty Coffee Roasters is dedicated to helping cafés thrive in 2025 and beyond. As a trusted partner to specialty cafés, the team deliver exceptional coffee blends crafted to “sell the second cup” while supporting café owners in building thriving, profitable businesses. With award-winning blends, tailored barista training, and innovative tools like its Coffee Success Plans, Zest empowers café owners to master flavour, streamline operations, and create community-driven spaces that keep customers coming back. Its team of coffee experts, including international flavour judges, is committed to sustainability, innovation, and providing an exceptional coffee experience from bean to cup.

zestcoffee.com.au

CAFÉ CRAWL

CBD

Axil Coffee Flinders Lane

Don’t just come for MICE, discover some

76 Flinders Lane Melbourne, 3000

Bench Coffee Co

321 Little Collins Street, Melbourne, 3000

Brother Baba Budan

359 Little Bourke Street, Melbourne, 3000

Brick Lane Melbourne

33 Guildford Lane, Melbourne, 3000

Brunetti Oro Flinders Lane

250 Flinders Lane, Melbourne, 3000

Dukes Coffee Roasters

247 Flinders Lane, Melbourne, 3000

Everyday Midtown

213 Little Collins Street, Melbourne, 3000

Higher Ground

650 Little Bourke Street, Melbourne, 3000

Industry Beans Collins

345 Little Collins Street, Melbourne, 3000

Liminal

Ground Level, 161 Collins Street, 3000

Little Nooky Café

62 A'Beckett Street, Melbourne, 3000

Little Rogue

12 Drewery Lane, Melbourne, 3000

Manchester Press

8 Rankins Lane, Melbourne, 3000

Market Lane Coffee

8 Collins Street, Melbourne, 3000

Patricia Coffee Brewers

493-495 Little Bourke Street, Melbourne, 3000

Image: Coffee

Supreme.

St. Ali Canteen

30 Collins Street, Melbourne, 3000

The Hardware Société

10 Katherine Place &, 123 Hardware Street, Melbourne, 3000

The League of Honest Coffee

8 Exploration Lane, Melbourne, 3000

Traveller

2/14 Crossley Street, Melbourne, 3000

Vacation

1 Exhibition Street, Melbourne, 3000

NORTH

Code Black Coffee

15-17 Weston Street, Brunswick, 3056

Disciple Roasters

16 Black Street, Brunswick, 3065

Ona Coffee Melbourne

22 Ovens Street, Brunswick, 3056

Wide Open Road

247 Barkly Street, Brunswick, 3056

Core Roasters

14 Barkly Street, Brunswick East, 3057

Padre Coffee Brunswick East 438-440 Lygon Street, Brunswick East, 3057

Seven Seeds Coffee

114 Berkeley Street, Carlton, 3053

Vertue Coffee Roasters

8 Raffa Place, Carlton, 3053

Auction Rooms

103-107 Errol Street, North Melbourne, 3051

Café Tesorina

52 Morrah Street, Parkville, 3052

NORTH-EAST

Au79

27/29 Nicholson Street, Abbotsford, 3067

Coffee Supreme

28-36 Grosvenor Street, Abbotsford, 3067

ACOFFEE

30 Sackville Street, Collingwood, 3066

Aunty Peg’s

200 Wellington Street, Collingwood, 3066

Everyday Coffee

36-38 Sackville Street, Collingwood, 3066

Proud Mary Coffee

172 Oxford Street, Collingwood, 3066

Terror Twilight

11-13 Johnston Street, Collingwood, 3066

Quiet Time

656 Smith Street, Clifton Hill, 3068

Calēre Coffee

Shop 1/166 Gertrude Street, Fitzroy, 3065

Industry Beans Fitzroy

70-76 Westgarth Street, Fitzroy, 3065

Stagger Lee’s

276 Brunswick Street, Fitzroy, 3065

Toby’s Estate Coffee Roasters

35 Rose Street, Fitzroy, 3065

Standing Room Coffee

187 St Georges Road, Fitzroy North, 3068

EAST

Axil Coffee Roasters Café & Roastery HQ

322 Burwood Road, Hawthorn, 3122

Piccolo Panini Bar

636 Glenferrie Road, Hawthorn, 3122

Au79

240 Church Street, Richmond, 3121

Maker Coffee

47 North Street, Richmond, 3121

Top Paddock

658 Church Street, Richmond, 3121

Veneziano Coffee Roasters 16 River Street, Richmond, 3121

SOUTH-EAST

Monk Bodhi Dharma Rear, 202 Carlisle Street, Balaclava, 3183

Campos Coffee South Yarra 572 Chapel Street, South Yarra, 3141

SOUTH

Leaps and Bounds Albert Park

84 Bridport Street, Albert Park, 3206

Clement Coffee Roasters

South Melbourne Market, 89/116 Cecil Street, 3205

Cottle Coffee

300 Coventry Street, South Melbourne, 3205

Padre Coffee South Melbourne

Stall 33, South Melbourne Market, 3205

St Ali

12-18 Yarra Place, South Melbourne, 3205

The Kettle Black

50 Albert Road, South Melbourne, 3205

WEST

Rudimentary 16-20 Leeds Street, Footscray, 3011

Peregrine Social Club

45 Valley Lake Boulevard, Keilor East, 3033

Udom House

343 Victoria Street, West Melbourne, 3003

NORTH-WEST

Luncheonette

173 Rankins Road, Kensington, 3031

Rumble Coffee Roasters

8 Thompson Street, Kensington, 3031

The Premises

202 Bellair Street, Kensington, 3031

THE FLOORPLAN

DEMO STAGE ESPRESSO BAR

MELBOURNE COFFEE FESTIVAL

ROASTERS VILLA ROASTERS PLAYGROUND

CAFE CORNER

QUICK REFERENCE LIST

36th Parallel Coffee Roasters F12

ACME Cups H6

ACOFFEE RP

ADM Packaging Automation H20

AeroPress Australia C14

Allpress Espresso RP

AMC Roastery Supply C10

Assaggia - Caffé Borbone E14

AT PACK F18

AU KJ GROUP J5

Australia-Latin America Business Council I2

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Baratza D18

Barista Cold Brew F9

Barista Group Co E4

BeanScene Magazine B2

Beanz D18

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Bialetti B10

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Esko Australia C9

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Fieldwork Coffee RP

FINCA DULCIKAFE J1

First Love Coffee RP Flow Power B30

Foshan BN Packaging K42

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HARIO Australia E8

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Honeybird Coffee RV

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Huskee E2

IMF SRL/Roastquip C4

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JIANGMEN MST PACKAGING GROUP I5

Kaleido Roaster Australia F8

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La Marzocco Australia I3

Lelit D18

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made By Fressko F6

Makeshift Coffee RV

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Minas Hill G12

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Nepal Coffee Producers Association K2

NOTES F11

Old Quarter Coffee Merchants RP One Music

Reuben Hills

Roastar Coffee Packaging

Roasting Warehouse Specialty

Shenzhen Esun Industrial J15 Single O

Slingshot Coffee

Small Batch Roasting Co.

ST. ALi Coffee

Co.

Bag Broker

Cartel

The Folk Roaster

Chai Co.

Veneziano Coffee Roasters

VortX KleanAir Systems Inc. F4

White Horse Coffee

Zest Specialty Coffee Roasters