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SERIOUSLY BADASS.
WHEN ONLY A REAL TRUCK WILL DO.
The most-tested Western Star ever, the all-new X-Series is seriously tough. Boasting our legendary Star durability, the X-Series features a powerful integrated driveline, advanced safety systems, and superior comfort - even in the most rugged of applications. But talk is cheap. Experience it for yourself.
Era Of The
Meet The Team
Australia’s leading truck magazine, Prime Mover, continues to invest more in its products and showcases a deep pool of editorial talent with a unique mix of experience and knowledge.
John Murphy | CEO
John has been the nation’s foremost authority in commercial road transport media for almost two decades and is the driving force behind Prime Creative Media becoming Australia’s biggest specialist B2B publishing and events company. Committed to servicing the transport and logistics industry, John continues to work tirelessly to represent it in a positive light and is widely considered a true champion for the growth of the Australian trucking and manufacturing industry.
William Craske | Editor
Over the past two decades William has published widely on transport, logistics, politics, agriculture, cinema, music and sports
He has held senior positions in marketing and publicity for multinational businesses in the entertainment industry and is the author of two plays and a book on Australian film history. Like many based in Melbourne he is in a prolonged transition of either returning or leaving.
Peter Shields | Senior Feature Writer
A seasoned transport industry professional, Peter has spent more than a decade in the media industry. Starting out as a heavy vehicle mechanic, he managed a fuel tanker fleet and held a range of senior marketing and management positions in the oil and chemicals industry before becoming a nationally acclaimed transport journalist.
Peter White | Journalist
Having recently completed his Bachelor of Media and Communication (Media Industries) degree at La Trobe University, Peter brings a fresh perspective to Prime Mover. Invaluable experience obtained during his time at upstart, La Trobe’s newsroom, has been supplemented by direct industry experience in a Council placement. Peter is looking forward to contributing to the magazine’s image as the leading publication for commercial road transport with his developed skills.
Ashley Blachford | Business Development Manager
Handling placements for Prime Mover magazine, Ashley has a unique perspective on the world of truck building both domestically and internationally. Focused on delivering the best results for advertisers, Ashley works closely with the editorial team to ensure the best integration of brand messaging across both print and digital platforms.
ceo John Murphy john.murphy@primecreative.com.au editor William Craske william.craske@primecreative.com.au managing editor, Luke Applebee transport group luke.applebee@primecreative.com.au senior feature Peter Shields writer peter.shields@primecreative.com.au business Ashley Blachford development ashley.blachford@primecreative.com.au manager 0425 699 819 art director
Blake Storey blake.storey@primecreative.com.au design Kerry Pert , Louis Romero, Tom Anderson journalists
Peter White peter.white@primecreative.com.au
Anjali Behl anjali.behl@primecreative.com.au design production
Michelle Weston manager michelle.weston@primecreative.com.au client success Salma Kennedy manager salma.kennedy@primecreative.com.au head office 379 Docklands Drive, Docklands VIC 3008 enquiries@primecreative.com.au subscriptions 03 9690 8766 subscriptions@primecreative.com.au articles copyright
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Prime Creative Media will not accept responsibility for errors or omissions or for any consequences arising from reliance on information published. The opinions expressed in PRIME MOVER magazine are not necessarily the opinions of, or endorsed by the publisher unless otherwise stated.