WHY PARTNER WITH TRADIE OUR BRAND PROMISES
BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOUR INDUSTRY
We are known for producing the highest quality content and events, both in-person and digital.
PUBLICATION PROFILE
For more than 20 years, The Tradie magazine and What Tradies Want have grown to become the most trusted resources for the Australian tradesperson.
From young apprentices learning their trade in TAFE, to those growing their trade business, both magazines have been with all tradies throughout their journeys.
What Tradies Want, now combined with The Tradie magazine presents the very best of both publications, with an emphasis on appealing to the lifestyle of modern Aussie tradies.
The magazine, both in print or online, reaches tens of thousands of readers nationwide, providing them with entertainment as well as insight into products used throughout the industry.
Almost 60% of our readers are aged from 25 – 45. They are mostly married, earn above average income in the building and construction trades, like a drink, regularly purchase new vehicles and work contractually or own their own business.
Whether it’s what tradies are using, what they’re driving or even what they’re wearing, the Tradie magazine – featuring What Tradies Wanthas what your customers are looking for. The magazine is teeming with chances for manufacturers to present their products directly to their consumers.
LIFESTYLE
One thing we understand at Tradie magazine is our readers aren’t always on the clock.
When the weekend comes, the magazine provides tradies with plenty of material revolving around what they do during down-time including 4x4ing, fishing or playing club sports.
THE BEST POWER AND HAND TOOLS
What’s a tradie without their tools? Thankfully, Tradie magazine has them covered with a plethora of stories about the latest tools.
It’s a growing market full of innovation, and our readers will be looking to have the best of the best in their toolbox.
TRADIE PROFILES
Tradie magazine takes a deep dive into this important industry, and puts a human face on the many professions that exist within it. They may be a young apprentice easing into concreting, or a savvy contractor with a handful of subcontractor, Tradie magazine chats with them all!
SAFETY
Ensuring a workplace is safe is as vital as it’s always been across the trades industry.
The Tradie magazine – featuring What Tradies Want provides readers with the latest news and tips on staying atop of their industry’s safety regulations and products.
HEALTH
The Tradie magazine is very conscious of the importance of health among tradies, both physical and mental. The magazine provides tips on how tradies can be at their best, as well as spark proactive conversations about how to better the overall health of the industry.
WE
CONNECT
WITH DECISION MAKERS
Followers
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
139,064
Followers
THROUGH ASSOCIATION
PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
Numbers accurate as of 13 September 2024. Circulation includes total readership, inclusive of digital edition reads of print magazine and pass on rate
TARGET READERS
Tradies including carpenters, electricians, plasterers, welders, plumbers, concreters, glaziers, painters and heavy equipment operators
Apprentices and trainees
Building and construction industry
Earthmoving and landscaping industries
Distributed directly to apprentices and TAFE students
Tool tests, reviews and real-world application
Tradie profiles including apprentices
Available at break stops and tool shops nationwide
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get extensive access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF B2B READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
