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Editor’s Note

Let’s Unfold Colossal Chapters of Entrepreneurialism Together

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Editor In Chief

Ankur Mishra

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Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

As the title says, we will be unfolding chapters that tell us stories of serial entrepreneurialism and give us a true picture of what happens when persistence and vision come together. Being a forum that sources its enthusiasm from the inspiring tales of entrepreneurialism, each time we bring these editions, we are profoundly amazed by the personas of these dynamic business leaders. The Indian business ecosystem has witnessed proactive transformations with technology and automation over the past decade. Today businesses have diversified and are empowered with IT services that speed up their processes and operations.

But it’s also evident that the IT space is inching towards its saturation and the competition is becoming denser. In the IT industry, to stay two steps ahead of the competition, unfaltering determination, ceaseless creativity, and long-term vision are mandates. Here we are back again with another specially curated magazine edition for our global readership panel. Like always, this time also, our editorial team rolled out some changes in this latest edition as per the comprehensive feedback of our readers given on the previous publications.

Talking of the IT industry above, one such powerhouse of innovation in the realm of upgrading the digital marketing industry, InSnap Technologies Private Limited has been featured on the cover page of this edition. Our editorial team got the opportunity of interacting with the Co-Founder and Managing Director of InSnap Technologies Private Limited- Mr. Syed Abrar Ameen who walked us through the different chapters of InSnap’s journey so far.

InSnap has grown to be a family of some of the best talent from around the world who empowered thousands of businesses to achieve their digital marketing goals. Driven by business intelligence data, vision, and out-of-the-box thinking, InSnap provides innovative solutions and tools to rest all the business intelligence and digital marketing worries for every B2B enterprise. The journey began in 2016 when a group of forward-thinking professionals saw a gap in the market for niche business intelligence (BI), Data solutions, and Digital Marketing services. At the time, the market lacked promising players who could provide these high-quality services at an affordable cost. Motivated to bridge these prominent gaps, Mr. Junaid Syed laid the foundation of InSnap Technologies. Since its inception, the team of InSnap has dedicated itself to offering unparalleled solutions to its clients. Indeed, the journey of InSnap is a testament to the power of a bold vision and unwavering commitment to excellence. Initiatives and strategies to increase revenue, profits, and market share are already in full swing. Various new-age products and services intended to strengthen the rapport of InSnap Technologies are also in the pipeline.

Wrapping my words, on behalf of the entire team of Prime Insights Magazine, I would like to express our heartfelt gratitude to all our esteemed readers. We hope that these inspiring tales of entrepreneurial triumphs will motivate you to continue striving for your dreams and embrace the aura of technology. Keep us in the feedback loop and keep us updated about the improvements we need to roll out in our upcoming editions. So keep working hard and never let that fire of persistence flicker!

Bidding adieu…until next time...

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“Dreams are not just figments of imagination. Dreams have the power to shape our thoughts and keep us on the correct path”

Prakriti Gupta Editor

In search of a brand whose existence is a testament to ardent perseverance and resonance of value addition, we came across the brand story of Shriram Properties Ltd. (SPL).

Eatopia A Promising Endeavour to Carve Nutritious and Sustainable Snacking Experiences Since 2021

In Conversation with Mr. Kailash Desai Carving An Epitome of Excellence in India’s Process Industry

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

SERVICES

GENOTOXICITY ACUTE TOXICITY ECOTOXICITY

• Ames Test

• Micronucleus Test

• Cell Gene Mutation Test

• Ch. Aberration Test

• Oral Toxicity

• Eye Irritation

• Dermal Toxicity

• Dermal Irritation

• Skin Sensitization

• Inhalation Toxicity

• Fish Toxicity

• Bird Toxicity

• Honeybee Toxicity

• Earthworm Toxicity

• Alga Growth Inhibition

• Daphnia Immobilisation

PHYSCHEM STUDIES

• Viscosity

• Surface Tension

• 5 Batch analysis

• Stability

• Solubility

• Foam Persistence

INSNAP TECHNOLOGIES PRIVATE

LIMITED

A Front-Runner in the Fields of Business Intelligence Data and Digital Marketing

With a mission to upgrade the digital marketing industry with profound practical expertise and innovation, InSnap Technologies started its operations in 2018. Founded as a subsidiary of Spokesly INC (based in California USA), InSnap has grown to be a family of some of the best talent from around the world who empowered thousands of businesses to achieve their digital marketing goals. Driven by business intelligence data, vision, and out-of-the-box thinking, InSnap provides innovative solutions and tools to rest all the business intelligence and digital marketing worries for every B2B enterprise

Hence our editorial team took the opportunity of highlighting the phenomenality of InSnap Technologies Private Limited. We arranged a virtual conversation with Mr. Syed Abrar AmeenCo-Founder and Managing Director of InSnap Technologies Private Limited. In addition to his inspiring business acumen, we were immensely inspired by the incredible insights from InSnap’s journey so far. Hence we decided to feature the dynamic leadership story of Mr. Syed Abrar Ameen on the cover page of the enticing segment of “Entrepreneur of the Year 2023”.

A Quick Snapshot of the Company

InSnap’s story is one of foresight and determination. The journey began in 2016 when a group of forward-thinking professionals saw a gap in the market for niche business intelligence (BI), Data solutions, and Digital Marketing services. At the time, the market lacked promising players who could provide these high-quality services at an affordable cost. Motivated by this market gap, the Founder of Spokesly (parent company of InSnap) Mr. Junaid Syed decided to build a team of experts that could offer comprehensive BI Data solutions and Digital marketing services. Since its inception, the team of InSnap has dedicated itself to offering unparalleled solutions to its clients. Indeed, the journey of InSnap is a testament to the power of a bold vision and unwavering commitment to excellence. InSnap holds indomitable experience in delivering highquality Business Solutions, Digital Marketing, and Software Development services. The company’s vision is to secure better business opportunities for its clientele to experience tremendous growth in their revenues while lowering their marketing and sales costs. Despite being a continuously evolving player in its industry, InSnap has always stood true to its core founding principle: “Better solutions and convenient services at lower prices.”

The Inception Tale

Being born into an entrepreneurial family, Mr. Syed Abrar shared that his grandfather was an entrepreneur. He was his first inspiration. He didn’t have any clue how to be any other way. He also hadn’t been employed for a longer period in his professional career.

“Being from a developing country people quickly learn that they cannot depend on others if they want to be successful in life and not just be a survivor. Here you either find your way to become successful or suffer the consequences of being a survivor. A common man surviving on a 9 to 6 job was never my forte. Also, I always had the natural inclination towards serving the community at large and not just thinking about myself and my immediate family’s needs. Hence that mindset became the driving energy to begin my journey as an entrepreneur and lay the foundation of InSnap Technologies Private Limited.”

A Sneak Peak into InSnap’s Prolific Work Culture

At InSnap the work culture is all about curating new opportunities for growth and learning. Sincere dedication is poured into building the talent of its workforce irrespective of the background or location they’re coming from. This eliminates all circumstances of the urban-rural divide. InSnap embraces a collaborative and apolitical culture that grounds its

business strategy. Making realistic predictions and promises, based on astute strategies, guides the final financial results.

Elucidating this further, Mr. Syed Abrar Ameen says, “The company holds negligible attrition rates, credits to the culture fostered by our founder Mr. Junaid Syed. Our founder has always laid strong emphasis on providing excellent employee care, an adaptable team navigating sociotechnical changes, and a commitment to serving the world’s top organizations. We are proud to say that InSnap Technologies Private Limited has served some “Fortune 500” clients and our dedication speaks for itself, as evidenced by the company’s success so far. InSnap has a strong support of a technologically adaptable and energetic team of professionals who share a common vision of serving clients with the best of the best! Our work ethics motivates the entire team to address the needs of the consumer most cost-effectively and engage with them through authentic communication.”

Standing Strong In Challenges

Amidst the changing market trends, flexibility becomes indispensable. These changing facets of the corporate ecosystem demand an inventive mindset and openness toward making improvisations. When it comes to keeping up with the changing market trends, InSnap Technologies establishes an ardent balance between its core strength in BI Data and Digital marketing service offerings. The company offers a diverse service portfolio that is well-equipped to cater to any new market demands. InSnap leverages its “Augmented Analysis” to gain knowledge and prepare beforehand to tackle the changing market trends swiftly.

Implementing Assertive Team-Building Initiatives

Behind any successful organization, there is a team built of like-minded people who are passionate to deliver services that add value to businesses. But building the “dream team” that delivers what it promises, requires dedicated mentorship and persistent efforts. For InSnap Technologies, finding the right talent committed to the company’s vision was a challenge, especially in the early stages.

But once obtained, the top brass of the company also needs to ensure that employees enjoy a productive and fruitful workplace. InSnap acknowledges employee contentment as an essential contributor to its success. The company invests in hiring, building capabilities, and forming partnerships to retain and engage its employees, even during challenging times. To strengthen employees’ existing potential, the company provides developmental support through training, mentoring, and a broad spectrum of growth opportunities.

“Frequent feedback is also taken from the employees to further elevate the work environment. Based on their respective performances, InSnap values their efforts through monthly and yearly rewards under their Rewards and Recognition programs. This further motivates the employees to thrive back and forth. InSnap’s commitment to its employees’ growth and happiness is unwavering as we believe it is the key to our continued success as a company. We strive to create a positive work environment where our employees feel valued, appreciated, and motivated to contribute their best”, says the Managing Director Mr. Syed Abrar Ameen.

InSnap balances the old and new generations of employees to achieve corporate goals by providing individualized attention. Department-level strategies are given a free hand to realize corporate goals, ensuring stickiness and buy-in. Workforces must be adaptable to the changing technology ecosystem, and resources must be cross-skilled to stay relevant to customers. InSnap Technologies has established the trust factor in the market by constantly fulfilling the promises made to employees as well as customers. Building a strong reputation in the market comes through honest communications, transparent business practices, and high-quality products & services. The company has succeeded in making an ebullient mark in the industry by providing a unique value proposition that addresses the needs of the consumer and engages with them via authentic communication.

Effectual Marketing Initiatives

InSnap’s most effective marketing channels are in the digital sphere. The company profoundly relies on organic search and also invests occasionally in paid search and other social media advertisements such as LinkedIn, and Facebook. Right from the beginning, InSnap Technologies has been a digital-first brand and deploys the maximum of its marketing budgets on a digital medium, as it is the most ROI-positive medium for their digital marketing teams.

Future Prospectus

InSnap is spearheading the path of excellence. The team is working comprehensively to increase revenue, profits, and

market share along with expanding its business portfolio with new products and services. Various action plans that are intended to establish better branding are in the pipeline. InSnap is strategically positioned for growth, including expanding its workforce and exploring opportunities for mergers and acquisitions to gain a competitive edge in the market. In line with its expansion plans, InSnap is also committed to establishing fully owned office space in Bangalore, India to secure and support its long-term growth trajectories. In addition, the team is working diligently on improving recruitment and retention strategies, offering employee training and development opportunities, and fostering a positive work environment.

Admirable Achievements

InSnap boasts an impressive track record of achievements, including serving Fortune 500 companies in the first 3 years of its operations. The company currently employs 130+ successful professionals, with little-to-no attrition in its five years of operation, establishing a reputation for delivering exceptional digital marketing solutions.

CSR Activities

InSnap is committed to corporate social responsibility (CSR) and strives to give back to society in various ways. This includes offering internships to candidates, donating to NGOs, and conducting programs that provide educational and learning opportunities to underprivileged communities. The company also actively recruits from Tier 3/Tier 4

Team - InSnap Technologies

cities, creating job opportunities for talented individuals and improving employee retention. InSnap promotes diversity and inclusivity in the workplace through diversity programs that raise awareness of civil rights.

A Thoughtful Memento from the Managing Director’s Desk

“As the top brass of the organization, define your corporate culture and communicate to all concerned. It comes extremely beneficial in encouraging the overall performance of the organization. It brings every associate under the nutshell of the company’s values and streamlines their ideologies in the correct direction. Employee empowerment and business alignment should go hand-in-hand. Be the best manager of your own time and that of your organization. When it comes to Organizational Time Management, doing the right things at the right time is key without harping on time constraints.”

The Magnificent Entrepreneurial Journey of Mr. Syed Abrar Ameen

Having traced a dynamic entrepreneurial journey over these years, we asked Mr. Syed Abrar Ameen to describe in a few words, what he feels about the same.

“A strict interpretation of the word entrepreneur would disqualify me from eligibility – after all, the financial risk and investments are not mine. Having said that, our investors and my CEO Mr. Junaid Syed have been very clear in how they outlined my deliverables to the company. It was a 25-year horizon to build a legacy for future generations and an expectation to create a valuable company and not a valuation-driven company. This has allowed me to take every decision with a long-term benefit in mind thereby creating a solid foundation on which we can scale at pace and with the confidence of doing the right thing by all our stakeholders – our customers, our team

members, and through them, our investors. We are currently at the scaling stage of our business, my journey through our ideation, validation, planning, launch, and growth stages has been nothing less than a roller coaster ride with challenges so exhilarating sometimes making me reach my ‘burnout’ levels. However, with persistence, resilience, and willingness to learn and adapt, I’m grateful for the opportunity which the Almighty has bestowed upon me to make a positive impact in the world from the business.”

Words of Intellect for the Readers

There is no better way of wrapping a magnificent read like this, with some words of wisdom coming right from the dignitary. Hence to enlighten the young minds of our global readership panel we asked Mr. Syed Abrar Ameen to share some insights from his corporate journey so far.

The dignitary quotes, “The secret yet common sauce of expanding your business is to be ardently passionate about your idea. Starting a business is not a cakewalk; it requires extreme levels of hard work and dedication. Build a persona that sees failures as an optimistic opportunity to tap those weak points. Seek the right mentorship, surround yourself with productive people, build a strong team, and embrace innovations. For entrepreneurs and young individuals facing doubts during challenging situations, it’s important to remain resilient, focused, and open to feedback along with sidelining negative people around them. Embracing a long-term vision, staying decisive under pressure, and investing in continuous learning are keys. By staying engaged, adaptive, and resilient, leaders can navigate the dynamic business landscape and achieve remarkable achievements. Remember, challenges are inevitable, but with determination, perseverance, and a forward-thinking approach, entrepreneurial endeavors can thrive.”

Olive Technohut

Where Astute Marketing and Pioneering Technology Creates a Dynamic Impact on the Business Ecosystem

Theinside story narrates the success tale of a company and the plunge taken by its leader to build a thriving business right from scratch. Olive Technohut is the sheer outcome of a resilient entrepreneurial spirit and passion to innovate the digital marketing industry par excellence. Olive Technohut (formerly known as Olive Media & Marketing) began its journey in 2017 but fully started its operations in 2018.

Offering cutting-edge services around IT, Digital Marketing, Website Development, Social Media Marketing, and E-Commerce, Olive Technohut started when there wasn’t a specific industry for digital marketing in India. 2017-18 was the era when people weren’t aware of the benefits of digitalization.

Businesses were reluctant to grow their online presence and were complacent doing marketing in the old-school fashion. That’s when Olive Technohut’s Founder- Ms. Bidisha Bose decided to make people understand the potential of digital marketing and empower businesses with digitalization. Our editorial team had the privilege of having a conversation with Ms. Bidisha Bose regarding the entire journey of Olive Technohut. The conversation gave us many deep insights into the evolution of the Digital Marketing industry over the years. She also shared many lesser-known facts about her entrepreneurial journey so far. Motivated by her dynamic words, we took the opportunity of featuring Olive Technohut under the exclusive segment of “The 30 Most Trusted Brands to Watch in 2023”.

Company’s Preface

Starting the read with a brief about the company in focus, the Mumbai-based emerging digital marketing company, Olive Technohut holds a team comprising Social Media Experts, Search Engine Optimization Experts, Certified Google Consultants, Web Developers, Graphic Designers, Internet Marketing Experts, Amazon Experts, e-Commerce Experts, CRM & LMS Experts, Software Integration Experts, and Branding Experts. The adroit team of experts holds comprehensive experience in serving local and overseas clients to present them digitally eye-catching.

Ms. Bidisha Bose Founder Olive Technohut

The service portfolio covers a wide range of services like

• Tech-Driven Marketing Techniques and IT Solutions

• Website Development and Integration of CRM, ERP, and other related systems.

• The company also offers a 360-degree suite of digital marketing solutions that includes SEO, SEM, SMM, sponsored ads, and e-Commerce Solutions. In particular, the e-commerce solutions cover everything from Product Listing on self-websites and various marketplaces like Amazon, LinkedIn, Nykaa, Myntra, and Flipkart, to Ad Campaign creation on all social media platforms, to Management and other related activities.

The experts at Olive Technohut understand every minute expectation of its clients and assist them with solutions that are tailored with an all-inclusive approach. The company solely aligns its processes with a growth-driven mindset to meet its client’s goals for the long term. Without any further ado, let’s dive straight into the read and have an interesting glimpse of the conversation we had with the lady entrepreneur.

Prime Insights: To begin with, what were the initial challenges you faced during the early chapters of your entrepreneurial journey?

Ms. Bidisha Bose: Back in 2018, I started building my business venture from the ground level. At that time people were not much acquainted with the digital marketing industry. Introducing the algorithms of digital marketing, spreading awareness about leveraging social media for business expansion, and onboarding clients on various digital channels were major challenges.

Being a newbie in the industry, clients also did not show much trust in us. They were confidently inclined towards the already established giants of the marketing industry. But over these years Olive Technohut has succeeded in proving its extraordinary competencies by enhancing the digital presence of its clients to newer heights. The team has etched a mark of excellence by inculcating technologies like Machine Learning, Data Analytics, and Database Management in our services.

Prime Insights: What stands behind the uniqueness of the company?

Ms. Bidisha Bose: Being an organization that is committed to adding value to its customers’ lives, is our significant USP. We are always at the forefront to deliver what we promise. We fulfill the affirmations of giving swift responses to our clients and providing state-of-art quality services. Our adroit team takes every concern of the client with utmost seriousness and brings result-oriented solutions. We never say no to any opportunity unless and until we can do it. Even if a client with a low budget has shown the slightest faith in our services, we promptly accommodate and provide them with top-notch solutions. The relationships we have built with our clients are prospering on the grounds of pure integrity and the entire team takes sheer pride in it.

Prime Insights: Can you please give us some insights into Olive Technohut’s work environment?

Ms. Bidisha Bose: I do not believe in setting high bars of hierarchy within an organization. We try to keep our work culture as light as possible. We ensure that every employee has their own liberated space where he/she can experiment with their abilities and put forward their ideas without any fear. Many times

amidst a strong hierarchy, employees hold their ideas back with a fear of non-acceptance. Olive Technohut is more of a family and every employee has an equal contribution to the company’s success so far.

Another imperative aspect of Olive Technohut’s work culture is the team’s investment in Research and Development. We believe that Research & Development is the only way to stay relevant in today’s changing corporate world. Our team conducts in-depth analysis to curate strategies for client onboarding, introduce quintessential service improvisations, and gather knowledge about recent market perspectives.

Prime Insights: What are the future outlooks of Olive Technohut?

Ms. Bidisha Bose: Olive Technohut has immaculately ascended post-2020. We are working diligently to grab bigger digital and technical collaborations with established tycoons of the business fraternity. To simplify the lead management processes for our existing and new clients, we have launched an inhouse LMS (Lead Management System) named “SalesGenieX”. This ultimate Lead Management System is meant to bring a dynamic shift in the way businesses capture, nurture, and convert leads. SalesGenieX also has the potential to optimize the client’s sales pipeline and at the same time maximize their revenue. We are in the process of bringing more such projects backed with technology and further strengthening our rapport in the digital marketing industry.

Prime Insights: Being a serial entrepreneur yourself, what is the one piece of advice you would like to give to aspiring entrepreneurs?

Ms. Bidisha Bose: My journey as an entrepreneur has brought me immense fortes! I started back in 2018 when I did bounce back from lapses. I started everything from scratch, with fewer resources without thinking of what the outcomes would be. So taking action is what counts! For me being a leader or an entrepreneur means being a mentor and a friend to whom my associates, juniors, employees, or anyone for that matter, can come up and speak anything and everything they want to. I avidly believe that as an entrepreneur one needs to perceive things differently. You should be proactive about focusing on the solutions and learning from your mistakes.

With that, we have come to the end of the article but before that, we asked Ms. Bidisha Bose to share a few words of intellect for all the young minds out there, to which she said, “Many of us are still confused about what we want to do in our lives. It is also evident that people do have a lack of awareness about the plethora of opportunities waiting to be explored with an open mindset. So I strongly believe that one must seek the right mentorship at the earliest, to find the best suitable path. If something is not working for you despite giving it a fair amount of chance and pouring in consistent hard work, then it’s probably time to explore other opportunities side by side. You can continue doing it but solely holding on to it isn’t the right idea in today’s highly ever-changing.

Success Story of Sundar Pichai

The Journey of Becoming the CEO of Google

Sundar Pichai, the CEO of Google, is one of the most successful and influential leaders in the tech industry today. His journey from a small town in India to the helm of one of the most valuable companies in the world is nothing short of inspiring. In this article, we will take a closer look at the life and career of Sundar Pichai, his struggles, and his path to success.

Early Life and Education

Pichai Sundararajan was born on July 12, 1972, in Chennai, India. His father, Raghunath Pichai, was an electrical engineer, and his mother, Lakshmi, was a stenographer. Pichai grew up in a middle-class family in a small apartment in Ashok Nagar, a neighborhood in Chennai.

Pichai showed an early aptitude for academics and was always at the top of his class. He attended Jawahar Vidyalaya, a wellrespected school in Chennai, where he excelled in math and science. After completing high school, he earned a Bachelor of Engineering degree in metallurgical engineering from the Indian Institute of Technology (IIT) Kharagpur, one of the top engineering colleges in India. Pichai was a distinguished student at IIT and was awarded a Silver Medal for academic excellence.

After completing his undergraduate degree, Pichai moved to the United States to pursue higher education. He received a scholarship to study at Stanford University, where he earned a Master of Science degree in materials science and engineering. He then went on to study at the Wharton School of the University of Pennsylvania, where he earned an MBA with distinction.

Early Career

After completing his studies, Pichai started his career in product management at Applied Materials, a semiconductor equipment company based in California. He then joined McKinsey & Company as a management consultant, where he worked with clients in the technology and healthcare industries.

In 2004, Pichai joined Google, a relatively small but rapidly growing search engine company at the time. He started as a product manager, working on Google’s search toolbar and web browser. Pichai quickly became known for his analytical skills and his ability to understand the needs of Google’s users.

Rise at Google

In 2008, Google launched its own web browser, Chrome, and Pichai was put in charge of the project. Chrome quickly became popular with users, and Pichai’s leadership on the project earned him recognition within the company.

Pichai was later put in charge of Google’s suite of apps, including Gmail, Google Drive, and

Google Docs. He was also responsible for the development of Google’s mobile operating system, Android. Pichai’s leadership on Android helped the operating system become the most widely used mobile platform in the world.

In 2013, Pichai was promoted to senior vice president of products, where he oversaw Google’s core products, including search, maps, and Google+.

CEO of Google

In 2015, Google underwent a major corporate restructuring and became part of a new parent company, Alphabet Inc. Pichai was appointed as CEO of Google, while Larry Page, one of Google’s co-founders, became the CEO of Alphabet.

As CEO of Google, Pichai has led the company through a period of rapid growth and innovation. He has overseen the development of new products and services, such as Google Assistant, Google Home, and Google Pixel, and has continued to invest in the development of artificial intelligence and machine learning technologies.

In 2018, Pichai testified before the United States Congress on issues related to data privacy and censorship. He defended Google’s practices and emphasized the company’s commitment to user privacy and security.

Personal Life

Pichai is known for being a very private person, but he has shared some details about his personal life in interviews. He met his wife, Anjali Pichai, while they were both studying at the Indian Institute of Technology in Kharagpur. They have two children and are known to be devoted parents. Pichai has also spoken about his love for soccer and his passion for the sport. He played soccer as a child and still follows the sport closely.

Despite his busy schedule as the CEO of Google, Pichai is known for his humble and down-toearth personality. He has been described as a

thoughtful leader who values collaboration and teamwork. He is also known for his philanthropic efforts, including donations to education and technology-related causes. In 2020, Pichai announced a $12 million donation to support organizations working to address the COVID-19 pandemic.

Overall, Sundar Pichai’s journey to becoming the CEO of Google is a testament to the power of hard work, dedication, and perseverance. From his humble beginnings in Chennai, Pichai has risen to become one of the most influential and respected leaders in the tech industry. His leadership at Google has helped shape the way we use technology, and his commitment to innovation and user privacy continues to inspire others in the industry.

Mr. Samir Shah

A STELLAR PERSONA BRINGING THE IMAGINATIONS OF LUXURY HOME FURNITURE TO REALITY

“The actions of a visionary leader inspire others to dream big and dream more!”

With that being said, today we present the story of an entrepreneur who has traced a remarkable journey in the corporate world by combining experiences of working across multiple industries and carving an impeccable entrepreneurial persona. Our editorial team had the privilege to interact with Mr. Samir Shah- Co-founder and Managing Director of Plank and Weave. Having him on board, we explored the diverse facets of the company’s profile. Plank and Weave specializes in curating luxurious furniture with state-of-art quality and magnetizing designs.

In today’s read, we will be exploring many knowledgeable nuggets from Mr. Samir Shah’s entrepreneurial journey and witnessing how the dignitary is revolutionizing the luxury furniture industry with his astute business acumen. The conversation was filled with a strong breeze of a future-sighted ideology intended to add value to people’s lives and we couldn’t miss the opportunity of inspiring our global aficionado with the same. Hence, we are elated enough to feature Mr. Samir Shah’s dynamic words under the exclusive edition

of “Entrepreneur of the Year 2023”. Without any further ado, let’s dive straight into the fascinating draft and explore the legacy created by him!

The Tale Behind Company’s Inception

Prior to founding the company, Mr. Samir Shah had handled many senior leadership roles in domains like Liberty Securities, Chase Investment Service, National Discount Brokers, and Deutsche Bank. After years of working as a seasoned corporate professional, he culminated his broad spectrum of experiences and moved ahead to venture into the era of startups. This bodacious decision was driven by his passion for guiding new ventures and the opportunity to create, build, and scale businesses. It was in 2019 when Mr. Samir Shah took the leap of making his passion come true and laid the foundation of Plank and Weave.

Mr. Samir Shah Co-founder & MD

A Brisk Introduction of the Company

With its luxury showrooms in Pune and a full-fledged manufacturing factory in Bangalore, Plank and Weave has created a niche of perfection in manufacturing premium kitchens, endearing wardrobes, solid wood furniture, doors, and wallpapers. The company has created a separate benchmark of excellence through its commitment to quality, continuous innovations in designs, and dedicated attention to maintaining and delivering top-notch quality. Under the supreme leadership of Mr. Samir Shah, Plank and Weave has successfully worked on many reputed commercial and residential projects in Pune, Mumbai, and Bangalore.

The manufacturing plant in Bangalore is the company’s core strength and holds the potential of crafting exquisite pieces that are further exported throughout the globe. Plank and Weave also offers its PAN INDIA Franchisee Brand for “Ralph Moretti,” providing an array of showrooms ranging from 1500-2500 square feet.

The company has taken an edge over its competitors by tapping the gaps in the industry and deeply evaluating the different factors that influence the consumer’s contemporary choices when it comes to choosing furniture. Plank and Weave has placed itself in a position where it stands as a reliable partner for businesses across different sectors, revolutionizing the traditional norms of the furniture industry. Indeed, Plank and Weave is in the quest of uplifting the standards of furniture manufacturing.

The Man Behind It All

Mr. Samir Shah is a seasoned entrepreneur who has built an impressive career bridging multiple industries, from finance to furniture manufacturing. His diverse background, sharp business acumen, and leadership skills make him an accomplished professional, but it is his journey into entrepreneurship that truly distinguishes him.

Leveraging his extensive experience in strategic planning, operations, and business development, he made a significant impact as a Management Consultant Strategy Director. For nine years, he guided various banks and brokerage firms, and created several paths of glory for them. However, the call for entrepreneurship was ardent. Mr. Samir found himself moving halfway across the globe to India, where he plunged into the burgeoning market of luxury home furniture. He took up the role of Managing Director at Prezzi Design Works Pvt Ltd, a company specializing in designing and executing large luxury residential homes, with valuable insights into the export business of modular furniture and the expansion into the Mumbai builder market.

Mr. Samir’s passion for creating exemplary services reflects in every aspect of Plank and Weave. He has solely dedicated himself to creating spaces that are both functional and

luxurious. His work values have steered the company to touch great heights. As Plank and Weave functions with a gigantic-scale manufacturing unit and elaborative retail operation in Bangalore, there are immense challenges while maintaining the same.

Amidst all these daily hustles, the dignitary devotes a small chunk of his time to playing golf and leverages it to keep himself enthusiastic from within. His story is one of an entrepreneurial journey filled with persistence and growth. Mr. Shah’s entire journey from being a Wall Street banker to now being a prominent entrepreneur, gives us a charismatic picture of his adaptability, perseverance, and keen business sense. With his leadership, Plank and Weave is poised to continue shaping the face of luxury living in India and beyond.

Effectual USPs

Plank and Weave has emerged as a trailblazer in the realm of luxury furniture manufacturers in India. As an Original Equipment Manufacturer (OEM), the company not only holds indomitable expertise in curating high-quality design but also takes the lead by delivering commendable solutions. These solutions are customer-exclusive and are precisely designed by understanding the vibrant needs of the clients. The company has taken an edge over its competitors by tapping the gaps in the industry and deeply evaluating the different factors that influence the consumer’s contemporary choices when it comes to choosing furniture.

One of Plank and Weave’s unique innovations has to be its Strategic Verticals designed especially for builders and architects. Having an unequivocal understanding of the exclusive needs of these professionals, the company offers avant-garde products and services. For builders, Plank and Weave provides bulk orders of high-quality, durable furniture, while for architects and designers, the company delivers custom-designed pieces in adherence to their creative ideation.

By creating these specialized verticals, Plank and Weave ensures a swift, efficient, and value-driven process for their clients. The team is adamant about evaluating every requirement of the clients and delivering products that are nothing but their manifestations turned into reality.

Inspiring the Workforce

Plank and Weave is flourishing by numerous leaps and bounds under the dynamic guidance of Mr. Samir Shah. His entrepreneurial persona sets the driving energy for the entire team to constantly push boundaries and unfurl many new colors of growth. The team is dedicated to establishing Plank and Weave not only as a supplier but as a resolute partner in their client’s success. Whether it’s providing premium furniture for a high-end residential project or crafting unique pieces for a designer’s latest venture, Plank and Weave’s innovative approach makes it the foremost choice for professionals seeking charisma, quality, and style.

Different Types of Marketplaces You

Must

Explore

to

Expand Your Business

Businesses have seen a massive digital transformation over the years as eCommerce is continuously flourishing. Today many businesses are eagerly and constantly looking for diverse marketplaces to reach out to their target audience efficiently, cut down hefty marketing costs, and maximize profits. In such a scenario, optimizing a business’s presence on online marketplaces is quintessential. Online or offline, marketplaces are the best pals for businesses to connect directly with their customers, expand themselves and make swift payments. Marketplaces have gained immense popularity and are seen as a great investment opportunity. This article describes different types of marketplaces you must explore to expand your business and will also help you choose the best option. Let’s get started!

Classifications of Marketplace Platforms You Need to Know

The classification of marketplaces is done based on the targeted niche, audience’s footfall, revenue generation, and ease of management. There is generally a perception that marketplaces resonate with online retailing only. However, it comprises other sectors like education, manufacturing, insurance, health, and finance amongst others.

Business-to-Business Marketplace

Abbreviated as B2B, this marketplace connects organizations, independent vendors, wholesalers, or manufacturers to other businesses directly. For example, a honey manufacturer can sell by-products like beeswax and royal jelly directly to other cosmetic manufacturers via a B2B marketplace. This type of marketplace is leveraged to generate and track bulk orders. A B2B marketplace is an excellent choice to deliver services efficiently and making an online presence here is also quite easy as compared to opening a retail store or building a separate e-commerce website altogether. Popular examples of B2B marketplaces are Amazon Business, Bizongo, Alibaba, Flipkart, and Udaan to name a few.

Business-to-Consumer Marketplace

As it is quite understandable by the name, a B2C Marketplace is an app or a website that connects vendors/sellers directly to its consumer without any third-party interference. On a B2C platform, consumers have the liberty to choose from a variety of options offered by numerous independent sellers. The B2C marketplace is the most acknowledged and relevant model that comprises tycoons like Flipkart, Amazon, eBay, and AliExpress. The operations of a multi-vendor marketplace platform drive an immense amount of traffic and businesses present here are highly scalable. The tedious task of maintaining an inventory is also handled by a B2C marketplace as it simply acts as a bridge between the buyer and the vendor.

Peer-to-Peer Marketplaces

Also known as a Customer-to-Customer marketplace, a P2P marketplace brings together consumers and enables them to share products and services through a single platform. Here an individual acts both as a consumer and a service provider. This marketplace has a shorter sales cycle as compared to B2B or B2C. P2P marketplaces are exploding in popularity and function even with limited resources. It connects people who provide a service with people who want to buy or rent it. The work of the platform is to handle payments and build trust between the parties. Popular Indian P2P platforms are The Money Club, Lendbox, Finzy, Faircent, i-Lend, and PaisaDukan amongst others.

Classification of Marketplaces on the Basis of Focus

Vertical Marketplaces

A vertical marketplace deals with a certain sector or category and delivers goods and services around it. It follows the concept of, “Selling a niche product to valuable consumers”. They aim for a single sector of the market and fulfill the demands of a specific

category of products. Hence players of the vertical marketplace are the masters of particular niches and bring profound value to their target consumers. Zivame, CarDekho, Faaya, Ferns and Petals, and Nykaa are prominent players in this segment.

Horizontal Marketplaces

The horizontal marketplace caters to the needs of a wide range of consumers across different sectors of the economy. Unlike the vertical marketplace, the horizontal marketplace doesn’t focus on a specific category of items to sell. It sells almost everything and thus attracts a broader audience. In simple words, a horizontal marketplace follows the concept of a “One Stop Shop”. It means that customers have the ease to purchase everything under one roof and they don’t have to navigate through different online websites to purchase different niches of products. Classic examples of horizontal marketplaces are Amazon, Snapdeal, Flipkart, and JioMart.

Concluding Words

As discussed above, building an online marketplace platform is a commendable investment opportunity for businesses. A thorough analysis of the niche, target audience, and monetization model is necessary to optimize your marketplace and attract a gigantic crowd of interested users while revenue generation takes place alongside. Along with it, you also run detailed market research and competitor analysis on the type of chosen workplace.

TThe real estate development company is a well-known brand in South India. Shriram Properties’ pivotal attention is on the mid-market and affordable housing categories. Expanding its horizons to domains like plotted development, mid-market premium, aspirational luxury housing as well as commercial categories, the brand has traced an inspiring journey so far.

Beginning the Proficiency

Being one of the leading developers in South India, Shriram Properties continue to focus on key cities, such as Bengaluru, Chennai, and Kolkata with expansion plans to other key metros. The motivating force behind its inception was to fulfil the need for affordable housing in the country. In 2021, Shriram Properties completed its transition to a listed company.

The company aims at developing landmarks within the reach of relevant home-buyers, by venturing into familiar and new micro markets. The aforesaid metropolitan cities, which are among the commercial and business hubs of India, with a depth of demand for quality and affordable

residential projects, provide SPL with a significant opportunity to continue the primary focus on well-planned homes for the mid-market segment. SPL’s best price-value combination, industry knowledge, and regulatory environment know-how in these cities enable to benefit from the expected real estate demand in line with the growth of these cities.

In SPL’s housing projects, the focus is to provide optimally designed apartments and plotted developments along with social amenities that are generally otherwise unavailable to customers at affordable prices. We intend to shape lifestyles with future-ready communities.

Defining the Paradigms of Differentiation

Shriram Properties functions with an asset-light business model through development management, leveraging the existing experience and enhanced capabilities. The ultimate aim is to capitalize on industry opportunities, consolidate market position and focus on relationships with investors. Historically, in addition to owned projects, SPL has sought to develop its projects through either joint-development agreements (JDA) or joint ventures (JV) with landowners of the proposed projects, and in certain cases, with investors, to reduce up-front costs, while leveraging its brand name and execution experience.

Setting New Standards of Resilience

As in any nascent business venture, the initial challenges faced by Shriram Properties included market research and analysis, financing and capital acquisition, competition, legal and regulatory compliance, risk management, etc. Overcoming these challenges requires diligence, market knowledge, change management, networking, and building a positive reputation in the industry, which the team brought under one roof through their experienced leadership.

Stalwart Realms of Client’s Trust and Market Rapport

“Shriram Properties has built a robust reputation through excellent customer service, professionalism, and transparency in its business dealings. We have nurtured a reliable and transparent flow of communication with our clients and stakeholders. At every point, we quote true and positive client testimonials to support our authenticity. We also adhere to compliance with laws, regulations, and industry standards. Shriram Properties works towards providing quality service and demonstrating longevity and stability in the market. All these factors have contributed to building trust with our customers”, asserts Mr. Jajit Menon, Director – Sales, Marketing, CRM & Product at

Shriram Properties Ltd.

The dignitary further quotes, “As consumers today expect greater transparency from real estate brands, they are always vigilant about the properties they are interested in, including pricing, history, and any potential challenges. Real estate brands that provide accurate and comprehensive information, disclose potential risks, and are open about their monetary processes are bound to gain consumers’ trust the fastest.

In search of a brand whose existence is a testament to ardent perseverance and resonance of value addition, we came across the brand story of Shriram Properties Ltd. (SPL).

Mr. Jajit Menon Director – Sales, Marketing, CRM & Product

We do engage & address online reviews and ratings, which have now become an essential part of our consumers’ decisionmaking process. We believe in going beyond basic services and providing value-added offerings to our consumers. Shriram Properties is a brand built on trust, transparency, and quality in every aspect of the business. Customers associate us with these values.”

Diligent Digital Marketing Initiatives

Real estate is actually all about customer experience! Investing in quality customer engagement and experience whether online or offline, direct or indirect, is our key focus, to improve business results. By embracing technology, Shriram Properties with ‘digital first’ approach has remained ahead of its time in an era where real estate industry is transforming the emerging new India.

We at Shriram Properties always look out for innovative ways to increase efficiency, differentiate and position our products and services as they build customer allegiance. Thus reducing the cost and increasing operational efficiencies to differentiate in a crowded market place such as real estate. A trust built over the years has taught us to further streamline the Supply Chain Management that integrates our Back Office Sales Operations, CRM & Technical and make it fully automated. We also drive Customer Engagement with marketing automation platforms. Our core strategies revolve around digital innovation & outreach alongside business-related marketing. We continue to optimize the same as much as possible keeping in mind an increased distribution, while -

• Offering attractive product or service, with a competitive advantage;

• Going global Staying local;

• With effective use of Digital, Social Media & OmniChannel marketing;

• and becoming a Thought-Leader

The new-age customer in the real estate space prefers convenience and accessibility. Hence, the synergy between real estate operations and technology is key to addressing these changing customer preferences. Investing in PropTech is the long-term goal, to increase convenience and efficiency in endto-end operations and for customer engagement.

Shriram Properties is always visible in the digital media with its business promotion throughout the year! This has helped create a strong recall in our customers & investors’ minds. In understanding Customer Intelligence & Digital Behaviour, an interactive sharpshooting dynamic approach is the way forward for Shriram Properties to optimize digital marketing efficiency. Overall, digital strategies are embraced to develop the brand. As a futurist, we are always reminded that the future is not just somewhere we go but something we actively create. Simply because our actions today directly influence and shape our business of tomorrow.

Projects Under the Belt

At Shriram Properties, the primary concentration is being put on the residential sector. Supported by a strong operating platform and a strong pipeline comprising 51 projects with an aggregate saleable area of 53 MSF (with 23 ongoing projects and

28 upcoming projects), SPL is well positioned to benefit from a revenue potential of Rs.20,000 Cr.

Shriram Properties has 5 of 6 new project launches lined up. In Q4 FY22-23, Bengaluru welcomed 4 new projects in the varied portfolio Shriram Properties already have. Plots namely, ‘Shriram Pristine Estates’ at Yelahanka New Town Extn. and ‘Shriram Chirping Ridge’ off Sarjapura. Apartments namely, ‘The Poem by Shriram Properties’ at Jalahalli and ‘Shriram Solitaire’ at Yelahanka New Town. A boastful launch is ‘Shriram Esquire’, SPL’s first-ever extravagant development of boutique residences in Bengaluru’s Billionaire’s avenue, Koramangala. Additionally, the company plans to launch 12 projects this fiscal FY23-24. The Company’s co-investment platform with ASK Property Fund (“ASK”) has taken-of well. After the first project ‘Shriram Pristine Estates’ under the platform, another project is being finalised for the Platform and is targeted for launch during H1FY24.

In Nov. 2022, SPL successfully completed the acquisition of 100% of equity in Suvilas Realities Private Limited through its wholly owned subsidiary, Shriprop Builders Private Limited. With the aforesaid acquisition, the project with its new identity ‘The Poem by Shriram Properties’ will continue to be developed by Suvilas Realities Private Limited, with SPL being in complete control of the project with respect to future development and completion of the project. SPL has also taken over the development of the project ‘Shriram-Suvilas Garden of Joy’ as a Joint Development Partner, wherein earlier SPL was the development manager. While in Chennai, May 2023, SPL has, acquired 100% development rights for 1.9 MSF at an ongoing housing project, through its wholly owned subsidiary, Shrivision Elevations Private Limited; and SPL is proposing to re-launch the Project under a new identity during H1-FY24.

Out of SPL’s total residential portfolio in Bengaluru, Chennai and Kolkata, construction for 20 million square feet is underway. The company also wants to foray into Pune.

Culminating Words for the Readers

Mr. Jajit Menon had some intellectual words for our global aficionado, which summed up the draft on an inspiring note. The dignitary said, “There are potential opportunities for young professionals & entrepreneurs to invest in properties and build wealth over time. One can perceive the long-term value of the real estate as an investment asset, the potential for rental income, and the ability to build equity through property ownership. Covid-19 pandemic & lockdowns helped people realize the importance of having a home & a community that can be called their own. This psyche became one of the driving forces for young migrating IT professionals & NRI who have begun to accept and adapt to the new normal where they will continue to consider buying residential properties as the safest investment option.

The entrepreneurial nature of the real estate industry is quite explorative. The real estate industry is fervently evolving through innovation and technology, which may resonate with young entrepreneurs who are tech-savvy and forward thinking. Endeavours like sustainable development resonate with young entrepreneurs who are socially conscious and want to make a positive impact. So I would suggest our young talent venture in these aspects and bring a wave of strong revolutions in the real estate industry”.

How Digital Marketing Can

Turn Your Startup into a

Global Phenomenon

Introduction: In today’s highly competitive business landscape, startups face numerous challenges in gaining visibility and establishing a strong presence. However, with the power of digital marketing, these hurdles can be overcome, allowing startups to transform into global phenomena. By using colorful digital marketing strategies and ways, startups can effectively reach their target followership, make brand mindfulness, drive business to their websites, and eventually propel their growth. In this composition, we will explore the crucial aspects of digital marketing that can help startups achieve remarkable success and come honored on a global scale.

A successful digital marketing campaign begins with a well-defined strategy. Start by identifying your target audience, understanding their needs, and creating buyer personas to tailor your marketing efforts. Conduct market research to uncover insights about your competitors, industry trends, and consumer behavior. use this information to develop a comprehensive plan that encompasses colorful digital channels similar to hunt machine optimization( SEO), social media marketing, content marketing, and paid advertising.

Employing the Power of Hunt Machine Optimization( SEO)

SEO plays a pivotal role in improving your startup’s online visibility and organic search rankings. Conduct thorough keyword research to identify relevant terms and phrases that your target audience is searching for. Optimize your website’s content, meta tags, and URLs with these keywords to enhance your chances of appearing in search engine results pages. Create high-quality, informative, and engaging content that addresses the needs of your audience while incorporating relevant keywords naturally.

Building a Strong Social Media Presence

Social media platforms give an excellent occasion for startups to connect with their target followership, make brand mindfulness, and foster meaningful connections. Identify the platforms where your audience is most active and create compelling profiles. Share valuable content, engage with your audience through comments and messages, and leverage social media advertising to expand your reach. Encourage user-generated content and actively participate in industry discussions to position your startup as a thought leader.

Content Marketing: Educate, Entertain, and Engage

Content marketing is a powerful tool for startups to establish their expertise, engage with their audience, and drive website traffic. Develop a content strategy that includes blog posts, papers, vids, infographics, ande-books. Craft highquality content that educates, entertains, and addresses the pain points of your target followership. Share your content across different platforms and encourage social sharing to amplify its reach. Guest blogging on reputable websites can also boost your startup’s credibility and attract more visitors.

Embracing Email Marketing for Customer Engagement

Dispatch marketing remains one of the most effective ways to engage with your target followership and nurture connections. Build an email list by offering valuable content, discounts, or exclusive offers to your website visitors. Send personalized, relevant, and timely emails that cater to the interests and needs of your subscribers. Segment your email list based on demographics, preferences, and behaviors to deliver targeted messages and improve open and clickthrough rates. Measure the performance of your email campaigns and make necessary adjustments for optimal results.

Utilizing Influencer Marketing

Influencer marketing has gained immense popularity in recent years and can significantly impact your startup’s growth. Identify influential individuals or organizations within your industry and collaborate with them to promote your products or services. Seek out influencers who align with your brand values and have a genuine connection with their followers. Influencer endorsements can help you gain credibility, expand your reach, and attract a new audience to your startup.

Harnessing the Power of Data Analytics (Continued)

By analyzing this data, you can identify which marketing channels are performing well and adjust your strategies accordingly. Understand the demographics, interests, and preferences of your audience to refine your targeting and create more personalized campaigns. Use A/B testing to experiment with different elements of your marketing campaigns and optimize for better results. Data analytics empowers startups to make informed decisions, optimize their marketing efforts, and achieve better ROI.

Optimizing for Mobile Experience

In today’s mobile-dominated era, it is crucial for startups to optimize their digital marketing efforts for mobile devices. Ensure that your website is mobile-friendly, responsive, and loads quickly. Mobile users have shorter attention spans, so optimize your content for easy readability and provide a seamless browsing experience. Consider mobile advertising options such as mobile apps and location-based targeting to reach your audience effectively.

Leveraging Video Marketing

Video marketing has come decreasingly popular and can have a significant impact on your incipiency’s success. Create engaging and informative videos that showcase your products, explain your services, or provide valuable insights. Partake these vids on your website, social media platforms, and videotape-sharing spots like YouTube. Video content is highly shareable and can help increase brand visibility, drive traffic, and improve audience engagement.

Embracing Emerging Technologies

To stay ahead in the digital marketing landscape, startups must embrace emerging technologies. Keep an eye on advancements similar to artificial intelligence, virtual reality, stoked reality, and voice hunt. These technologies present new opportunities for engaging with your audience and delivering personalized experiences. Explore how these innovations can be integrated into your marketing strategies to gain a competitive edge.

Conclusion: Digital marketing has the power to transform startups into global phenomena by enabling them to reach a wider audience, establish brand authority, and drive growth. By crafting a robust digital marketing strategy, optimizing for search engines, building a strong social media presence, creating valuable content, leveraging email marketing, collaborating with influencers, harnessing data analytics, optimizing for the mobile experience, embracing video marketing, and embracing emerging technologies, startups can position themselves for success in the digital realm. Embrace these digital marketing strategies, adapt to evolving trends, and watch your startup soar to new heights of recognition and success on a global scale. Flashback, the world of digital marketing is ever-evolving, so it’s important to stay streamlined, trial, and acclimatize to the changing geography to maintain a competitive edge. With the right digital marketing approach, your incipiency has the implicit to come to a global miracle.

In Conversation with Mr. Kailash Desai Carving An Epitome of Excellence in India’s Process Industry

EEndress+Hauser is a global leader in measurement instrumentation, services, and solutions for industrial process engineering. The company provides process solutions for flow, level, pressure, analytics, temperature, recording and digital communications, and optimizing processes in terms of economic efficiency. Catering to customers from diverse industries, including chemical, food & beverage, life sciences, power & energy, mining, minerals & metals, oil & gas, and water & wastewater, Endress+Hauser (India) has traced an unwavering path of excellence.

To have an interesting tete-a-tete about the company in focus, we invited the dignitary leader Mr. Kailash Desai. The industry-maven embraces the designation of the company’s Managing Director and has written impeccable chapters of serial business perfection. He was kind enough to share many insights about his company’s portfolio and vision ahead. Join us as we feature his impactful words under the enticing segment of “10 Most Innovative CEOs to Follow in 2023”.

The Tale of Beginning

Endress+Hauser India Pvt. Ltd is a part of Endress+Hauser Group AG headquartered in Reinach Switzerland. In India, the entity was established in 1994 with a Head Office in Mumbai and later, they set up nine regional offices in major cities namely Mumbai, Kolkata, Chennai, Baroda, Ahmedabad, Pune, Hyderabad, Bangalore, and Delhi. Numerous branch offices and sales channels across India were further set up in the following years. Endress+Hauser India’s local Production Centers are located at Aurangabad in Maharashtra serving Asia-Pacific, South Africa, and Indian markets.

Gaining expertise in the field of instrumentation, Mr. Kailash Desai understood the core of the industry and its allied diversified markets. India is a diverse country, and the needs and demands are different in each area. The dignitary further quoted, “Our company is from the process automation and instrumentation background. It is less known to the market.

We know that the only algorithm to establish our rapport in the market is to curate exemplary products, services, and solutions on grounds of utmost authenticity. To penetrate the market, we have used diversification as a strategy, and with our end-to-end solutions we stay ahead of our competition”.

Thriving Amidst Volatile Market Trends

Being in the industry for decades, the organization has been a true witness to the drastic shifts in the market trends. The agility of the proactive team working behind has made it possible for Endress+Hauser (India) to successfully endorse projects with respectable tycoons in various industries. The team is also efficient in analyzing and strategizing well ahead about the market, to be ready for change.

Stalwart Corporate Culture

The spirit of Endress+Hauser (India) is what drives the culture at the company. Friendliness, Commitment, Excellence, and Sustainability are the organization’s values that are inherent in each employee on-boarded. The family-oriented culture ensures that employees have a serene workplace to work and grow along. Mr. Kailash Desai asserts, “Our guiding principles, values, and work culture provide us with a stable framework. At the same time, they form the basis of our long-term management approach. Our customers and partners benefit from this.”

He also shared how he ended up finding his source of motivation for his passion for entrepreneurialism. He said, “As I like simplicity, my inspiration or turning point towards life was when I first met Mr. Ratan Tata in the Swiss Alps. He was standing in a queue like an ordinary person though he is a renowned businessman. Also, Mr. Klaus Endress is a very simple person, who became my source of motivation. When we met for the first time he got two cups of coffee by himself for both of us. It was a life-changing moment for me as being in that position all you need is to be grounded and connected with people and society.”

Mr. Kailash Desai Managing Director Endress+Hauser

( India)

“With business ecosystem evolving by manifolds, a changebringing vision, and ardent passion are enough to mitigate the adversities hailing from all directions.”

Feather in the Cap

The group has recently completed 70 years of its existence and is enthusiastically partnering with its customer base. The team has dedicated itself to helping each of its clients in improving their processes. The growth is consistently exponential and the journey has been tremendous for Endress+Hauser (India). Since 1994, the company has been serving the Indian market across industries with its innovative solutions and products. They have provided solutions to major industries which have helped to improve productivity and efficiency.

Uplifting the Society Through its CSR Initiatives

At Endress+Hauser (India), the company is passionate about laying the foundation for the future by providing vocational training to students. At its Aurangabad factory, vocational training for students is conducted to provide them with industry know-how and streamline their talent in the right direction. Students are recruited for a year and given hands-on training at Endress+Hauser’s production site along with classroom training as well. The company’s association with various universities is built on the vision to ensure sustainable human development. The association has strengthened Endress+Hauser’s agenda of building a self-reliant and self-content society. The team also donated laboratories in different universities which now help the students to observe and learn the proof of concepts that they learn in theory class.

Mr. Kailash Desai further quoted, “We in India actively engage in three main sectors for corporate social responsibility-

Health, Education, and the Water sector. We all know how India is shaping its future - we have set our course to be a developed country by 2047. It has demonstrated its potential economic growth in the last decade, becoming the world’s fifth-largest economy. However, the economy cannot define the journey of the developed country. Evidence has shown that most developed countries have invested more in Healthcare. A developed country needs a sustainable, elastic, and humancentric health system. We, as a responsible company, decided to support the government in this area. We actively participated in a vaccination drive during the pandemic and, as a responsible corporate, took the initiative to successfully vaccinate people from nearby villages in Aurangabad. We also took the initiative to support the needy by supplying Ventilators, O2 concentrators, and bi-pap machines. We are also proudly supporting the government’s initiative of “Skill India’’.

Indeed, Endress+Hauser (India) is not only strengthening the realms of the Indian process industry but is also in the quest of positioning itself as a technology-driven pioneer. The company has marked decades of grand triumph on its magnificent streak. Being sought as one of the prominent names in designing high-performance and top-notch instrumentation products, the entire journey of Endress+Hauser’s spectacular growth is a testament to India’s dynamic potential in the process industry. The exclusive interview we had with Mr. Kailash Desai was nothing less than a surreal privilege for us. Under the stellar leadership of the dignitary, we are enthralled to witness Endress+Hauser (India) achieve greater heights of opulence in the future.

Inspiring Entrepreneurs Share Their Paths To Business Success

Entrepreneurship is not for the fainthearted. It requires hard work, resilience, and determination to succeed. However, for those who are willing to take the leap, entrepreneurship can be a fulfilling and rewarding journey. In this article, we will explore the stories of entrepreneurs who have shared their paths to business success, including their challenges, failures, and lessons learned along the way.

Sara Blakely, Founder of Spanx

Sara Blakely is the founder of Spanx, a shapewear company that has revolutionized the fashion industry. Blakely started her career in sales but always had an entrepreneurial spirit. She was inspired to create Spanx when she couldn’t find the right undergarment to wear under her white pants.

Blakely’s journey to success wasn’t easy. She had no experience in fashion or manufacturing and had to learn everything from scratch. She faced rejection after rejection from potential investors and manufacturers. However, she persevered and eventually found a manufacturer who was willing to work with her.

Blakely’s big break came when Oprah Winfrey named Spanx as one of her “Favorite Things” in 2000. This led to a surge in demand for the product, and the rest is history. Today, Spanx is a global brand with over $1 billion in annual revenue.

Lesson Learned:

“Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset.”

Jack Ma, Founder of Alibaba Group

Jack Ma is the founder of Alibaba Group, a multinational technology conglomerate. Ma’s journey to success wasn’t always smooth sailing. He failed his college entrance exam three times and was rejected from numerous jobs, including KFC, which was his town’s only Western fast-food restaurant at the time.

Ma’s breakthrough came in 1995 when he traveled to the United States and discovered the internet. He realized that China was far behind in terms of e-commerce and saw an opportunity to bridge the gap. He started Alibaba in 1999 with a team of 17 people, and the rest is history. Today, Alibaba is one of the world’s largest e-commerce platforms, with a market capitalization of over $500 billion. Ma is also a philanthropist and has established the Jack Ma Foundation, which focuses on education, entrepreneurship, and the environment.

Lesson Learned:

“If you don’t give up, you still have a chance. And, when you are small, you have to be very focused and rely on your brain, not your strength.”

Arianna Huffington, Founder of The Huffington Post

Arianna Huffington is the founder of The Huffington Post, a news and opinion website. Huffington’s journey to success wasn’t always glamorous. She faced numerous setbacks, including a failed bid for governor of California and a divorce. However, she never let these setbacks define her.

Huffington’s breakthrough came when she started The Huffington Post in 2005 with cofounder Kenneth Lerer. The website quickly gained a following for its blend of news and opinion, and in 2011, it was acquired by AOL for $315 million.

Today, Huffington is a successful author and speaker who focuses on the importance of sleep and wellness. She has also established the Thrive Global platform, which aims to help people live happier, healthier lives.

Lesson Learned:

“Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.”

Elon Musk, Founder of SpaceX and Tesla

Musk’s breakthrough came in 2002 when he founded SpaceX with the goal of reducing the cost of space exploration and eventually colonizing Mars. He faced numerous setbacks along the way, including a failed launch and multiple rocket explosions. However, he persisted and eventually succeeded in launching the first privately funded spacecraft to the International Space Station in 2012.

Musk’s success with SpaceX also led him to focus on renewable energy and electric vehicles. He founded Tesla in 2003 with the goal of revolutionizing the automotive industry. Despite facing numerous obstacles, including production delays and financial difficulties, Tesla has become one of the most valuable car companies in the world, with a market capitalization of over $500 billion.

Musk’s drive and ambition have also led him to pursue other ventures, including the Boring Company, which aims to reduce traffic congestion through underground tunnels, and Neuralink, which aims to develop technology that can connect the human brain with computers.

Lesson Learned:

“I think it is possible for ordinary people to choose to be extraordinary.”

Indra Nooyi, Former CEO of PepsiCo

Indra Nooyi is the former CEO of PepsiCo, a multinational food and beverage company. Nooyi’s journey to success was shaped by her upbringing in India, where she faced numerous obstacles as a woman.

Nooyi’s breakthrough came when she was recruited by PepsiCo in 1994. She quickly rose through the ranks, becoming the company’s CFO in 2001 and eventually its CEO in 2006. Under her leadership, PepsiCo focused on healthier food and beverage options and expanded into emerging markets.

Nooyi’s success has also been recognized outside of the business world. She has been a strong advocate for diversity and inclusion and has served on the boards of numerous organizations, including the International Cricket Council and the U.S.-India Business Council.

Lesson Learned:

“Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.”

Eatopia

A Promising Endeavour to Carve Nutritious and Sustainable Snacking Experiences Since 2021

Abraham Thomas Chairman

Considering our chaotic and hustling lifestyles, people have now understood the necessity of making healthy choices when it comes to food. But when snacking is considered, we often fall for products that are not only filled with unwanted preservatives, flavours, colours & other chemicals but also have negligible health benefits. Knowing the ardent importance of making snacking a healthy and delightful experience for everyone, Eatopia has taken the essential plunge. Founded in 2021, the brand stands strong on the pillar of ‘No Evil At All’ and offers healthy, nutritious, indulgent, and convenient meal and snack options that are high in quality.

Their products are free from refined sugar, preservatives, and additives, and are packed with 100% natural & wholesome ingredients. What makes the brand stand apart is that its products are only made with superfood ingredients, to ensure that people don’t compromise on health amidst busy lifestyles. The products are as natural as nature intended them to be without compromising the quality of the food. Eatopia has etched a mark of excellence with its magnificent line of products and fearlessly declares all its ingredients used so that consumers are completely aware of what they’re consuming. The brand is on a mission to curate sustainable, nutritious, preservative-free, and cost-effective snacks and spreads that support an enriching lifestyle.

To know about the brand’s inception tale, driving force, work values and ethos, and aspects of its work culture, we had the privilege of interacting with Mr. Jacob George- CEO and Co-Founder of Eatopia Foods. The industry-maven holds more than 13 years of experience in the food industry; Mr. Jacob George has taken Eatopia to commendable heights of success under the guidance of his dynamic leadership. The seasoned entrepreneur shared many pivotal nuggets about the company’s entire journey so far and also shared insights from the brand’s plans aligned for the future. We knew that the conversation will surely add immense value to the lives of our global readership panel and hence we took the opportunity of featuring Eatopia Foods under the exclusive segment of “Most Trusted Brands of the Year 2023”

The Inception Story

Mcgill Foods branched out as an FMCG arm of Macworld, a Malaysian-based B2B company. The sole purpose of framing a new identity as Mcgill Foods was to disrupt the Indian market with a range of clean and healthy food products. Thus, was born ‘Eatopia’- the brainchild of Mcgill with a vision to bring forth healthy foods with a purpose. This young brand has a team with expertise that spans decades in the FMCG domain. Understanding the lacuna of healthy foods in the Indian market was brand’s biggest motivation. The aim was to spread awareness about healthy food lifestyle, one which does not compromise on taste and offers superlative health at the same time. The team imagined a

world of food excellence, where only the best ingredients came together in perfect combinations to become packaged superfoods.

Creating Breakthroughs Amidst Challenges

Eatopia encountered a lack of awareness in its target audience around the concept of superfoods and snacks being healthy. Since its inception, the brand is continually working on building awareness around the importance of superfoods in daily life, the nutritional benefits of foods without refined sugar, and busting the myth around “healthy snacks are boring and not tasty”. The brand is also leveraging different channels like digital media, on-ground events, influencer marketing, etc to identify and reach the right audience.

Mr. Jacob George also quotes, “Back in the simpler days, there was a less-acknowledged need to identify food as unhealthy. Snacks and meals were nutritious preparations of locally sourced and fresh ingredients made with a lot of love by our mothers and grandmothers. Fast-forward to now there is a dearth of healthy snack options. Unfortunately, brands that offer tasty snacks compromised on the health and nutrition aspect of the food, and those that promised health came with high prices making it a difficult choice to inculcate. Also, in today’s fast-paced lifestyle and double-income household, time is of the essence.

Mr. Jacob George CEO and Co-Founder

Mr. Sachin Eapen Co-Director

Thus, we started Eatopia with a mission to create a world of healthy, fun-sized, delicious, and super nutritious packaged foods, made from only natural and superfood ingredients. Our founding pillars are making wholesome indulgence affordable for all and ‘No Evil At All’. Our products are specially curated with superfoods like honey, fruits, berries, nuts, seeds, and whole grains. They contain no refined sugar, fillers, added artificial flavors, colors, preservatives, or artificial sweeteners, and do not burn a hole in the pocket.”

High Focus on Building Impeccable Realms of Trust

The consumer goods market is saturated with brands claiming to offer healthy snacks. Consumers are caught in a dilemma of trust and confusion. Consumers know they want healthy snacks, but lack the awareness and ability to choose one. Eatopia identified this lacuna and worked its way to educate its target audience. The campaigns and marketing initiatives were designed on differentiating between healthy and evil ingredients. As Eatopia uses indigenous ingredients and superfoods, the team also organized seminars and meet-ups to educate consumers on their benefits.

The brand steered away from whitewashing and presented facts just as they were. Eatopia’s product labels proudly and transparently declare all the ingredients without any hidden disclaimers. Through its various channels of consumer reach, the team emphasized reading the ingredient labels and identifying what’s good from evil. The brand significantly believes that a well-aware consumer always makes the right choice and builds trust based on transparency. Hence, Eatopia forged trust amongst its audience by establishing transparency and educating them to make informed decisions.

Making the Disruption with its Unparalleled USPs

Eatopia follows a combination of B2B and B2C models. However, in today’s rapidly changing and fast-growing times, the brand is very agile. Since its inception, the team has witnessed several changes and adaptability to its business model based on external changes. However, the brand has always positioned its target audience and its demands at the core. The consumers demanded refined sugar-free and healthy products at pocket-friendly prices. Eatopia tapped on this insight and designed products with 0% refined sugar, made from natural superfood ingredients while keeping the cost-effectiveness intact.

Robust Marketing Initiatives

When it comes to strengthening the marketing perspective, Eatopia has implemented strategies like Performance Marketing, Digital Marketing, Influencer Marketing, Participating In Events, Sampling Activities In-Store, Content Marketing, SEO, Press Releases, Collaborating With Brands, Remarketing & Retargeting Campaigns, and WhatsApp Marketing.

Gearing up for the Future

Eatopia firmly asserts that prioritizing one’s health and wellbeing can be made easy and fun by choosing healthy foods. The brand is diligently working to provide its consumers with enticing and healthful snacking options. The team strives to motivate people to take a conscious step towards healthy living by choosing the right snack options and inculcating the right ingredients. Eatopia is actively working on different snack formats, both sweet and savory versions. The team’s primary focus is on integrating superfoods in their products, in as many ways as possible to create a wholesome snack for our consumers. Down the line after five years, the CEO and CoFounder, Mr. Jacob George manifests to have a broader, loyal and ever-growing customer base satisfied with Eatopia’s 100 % natural products. It is the team’s supreme wish to see a pack of Eatopia in every household.

Exhibiting such remarkable persistence and combined efforts in bringing a dynamic drift in people’s mindset about healthy snacking, Prime Insights believes that Eatopia will surely become a market disruptor in the industry with its line of inclusive products.

Sterling Achievements and Recognitions

Eatopia was quite clear with its vision of preserving the joy of eating people’s favorite childhood snack without compromising on their health needs. Hence, the brand replaced refined sugar with pure honey to become the first brand in India to serve “Honey Jam”. This game-changing innovation disrupted the market and is Eatopia’s No.1 Hero Selling Product. While the honey market has existed for decades, there was never a categorization of Kids and Honey. Eatopia is the first brand to launch kid’s honey which typically is nectar collected by stingless bees (little bees) and as scriptures have it, it is dense in nutrition.

Eatopia’s Honey Jam success story has been captured by many press articles as well. The list of other awards includes-

• Gulfood Food 2023 for “Most Innovative Products” under the Best Sauces, Condiments, and Preserve Category

• Top Most Food Brands Award in 2022” from The Asia Food Congress & Awards

• Top 10 packaged food startups in 2022 by Industry Outlook.

Words of Wisdom for the Readers

As the fascinating read comes to an end, we asked Mr. Jacob George to kindly quote some words for our readers and motivate them to keep thriving for their dreams. The dignitary proceeded by quoting, “Working towards your goal with perseverance and hard work eventually reaps success, and sometimes, taking that leap of faith is a success in itself. Also, as young entrepreneurs, failures are inevitable but taking each failure as a lesson can make you grow faster in your entrepreneurial journey. To truly find the spark of your potential you need to come out of the shell, light that spark, and brighten the world.”

What is Key factor that motivates employees besides money at your organization?

Employee motivation is a crucial factor in the success of any organization. While financial incentives can be an effective motivator, they are not the only way to motivate employees. There are several other factors that can motivate employees and increase their engagement, satisfaction, and productivity in the workplace.

Recognition

One of the most effective ways to motivate employees is through recognition. Employees want to feel valued and appreciated for their work, and regular feedback, positive reinforcement, and public recognition can go a long way in achieving this. When employees feel that their efforts are acknowledged and appreciated, they are more likely to feel engaged and motivated.

Recognition can take many forms, such as verbal praise, written thank-you notes, or public recognition in team meetings or company-wide announcements. Recognition should be specific and tailored to the employee’s work, highlighting the impact they have made and the value they have added to the organization.

Autonomy

Employees want to have some control over their work and feel like they are making a difference. Giving employees the freedom to make decisions and take ownership of their work can increase their motivation. When employees feel that they have control over their work and are trusted to make decisions, they are more likely to feel engaged and motivated.

Autonomy can be achieved through various means, such as giving employees more responsibility, allowing them to make decisions, and providing them with the necessary resources and tools to complete their work. Employees who have autonomy are more likely to feel a sense of ownership and commitment to their work, which can translate into higher job satisfaction and productivity.

Work-Life Balance

Employees want to have a balance between their work and personal life. Providing flexible work hours or work from home options can help employees manage their personal responsibilities and increase their motivation. When employees feel that they have control over their work schedule and can balance their personal and professional life, they are more likely to feel engaged and motivated.

Work-life balance can be achieved through various means, such as offering flexible work hours, providing work from home options, and allowing employees to take time off for personal reasons. Employees who have a healthy work-life balance are more likely to feel motivated and productive, as they are better able to manage their stress and maintain their well-being.

Career Development

Employees want to feel like they are growing and advancing in their careers. Providing opportunities for training, development, and advancement can help employees feel motivated and engaged. When employees feel that they have the opportunity to develop their skills and advance in their careers, they are more likely to feel engaged and motivated.

Career development can take many forms, such as providing training and development programs, offering mentorship opportunities, and providing opportunities for advancement. Employees who have opportunities for career development are more likely to feel motivated and engaged, as they feel that they are growing and advancing in their careers.

Purpose and Mission

Employees want to feel like they are contributing to something meaningful and making a difference. Communicating the company’s mission and purpose can help employees feel connected to the organization and increase their motivation. When employees feel that their work is meaningful and contributes to a larger purpose, they are more likely to feel engaged and motivated.

Purpose and mission can be communicated through various means, such as company-wide meetings, newsletters, and one-on-one conversations with employees. Employees who understand the company’s mission and purpose are more likely to feel motivated and engaged, as they feel that they are part of something larger than themselves.

Overall, it’s important for employers to understand that employees are motivated by more than just money. By providing a positive work environment, opportunities for growth and development, and a sense of purpose and meaning, employers can motivate and retain their employees.

10 habits of highly effective people leading to their success:

Habits motivate life and the way we live. They are the biggest reason for both our success and failure. If our habits are good then they lead us to success and if the habits are bad they can ruin our living. Changes in habit are necessary for quick and effective success. Therefore, let us see some ways or habits of effective people and how they can be accomplished to get better results and success in life ahead:

Practice getting up early

An early riser is an early shiner. People rising early can think fresh from their mind and heart, work for long hours and even exercise or practice good healthcare habits to keep themselves strong and active. Most successful men and women rise early and they get to deal with their most complex task first. An effective mind is the key to effective performance in the workplace.

Practice the habit of reading books

Books are a vast source of immense knowledge. Every book influences the human mind effectively in its way and helps us to learn and understands more. The more we seek information, the more knowledgeable we are. Some people read books related to work while others read books related to regular life. Some also read self-written books considering them as their role models.

Spend half an hour on focused thinking

Most of the day our mind is preoccupied with work stress and thoughts related to various aspects of life. We miss things that are important and necessary. A successful person thinks about his future and plans 15 to 30 minutes every day on personal thinking. They think about their career and also how to move their venture ahead. Self-thinking and spending some time alone for reassessment help to start fresh again.

Exercise daily

It is often a saying that a healthy body leads to a healthy mind. If you are healthy from the inside, your mind is loaded with vast potential to achieve greater things at work. Exercising can lead to better blood circulation and makes the body strong, reducing lethargy and boredom or stress. Once you are a fit person, you are ready to accept challenges at whatsoever level.

Spend time with inspiring people

Some people find their role models or inspiration from someone at their house while others consider some famous tycoons or icons as their role inspirational models. They read their books on focus on how they succeeded in their career. Inspiring people at home can influence your mind to work well and think deeply. They stress you on things you need to focus on for better results.

Pursue own goals

Set a goal in mind whether for life or a day. Make clear calculations to achieve it or accomplish it. People with vague and faded goals cannot reach success easily. Thus, the mind must be oriented towards its own goal and steps must be set right to reach it. Successful ones don’t do anything beyond their goals. A career-oriented mind is a successful one.

Get sound sleep

Day’s hard work and stress reduce productivity and often delay success at work. Therefore, give your mind and body a proper span of rest for at least 8 to 9 hours a day to start fresh again. It is important to get enough sleep to live a good life. Sleep relaxes nerves and calms the mind from overloaded thoughts. Sleep also rejuvenates heated muscles from strains at work.

Never waste time

Time is precious, every minute counts. Never waste time sitting idly. Successful people put time effectively into fruitful thoughts and work towards their success. They never remain idle or waste time on unnecessary things. They tend to derive rich information for success from whatever thoughts and ideas are possible. They spend extra time reading and searching for information, as much as possible. Every 24 hours gone is a loss for a lifetime.

Live a disciplined life

Success and discipline go hand in hand. A life of discipline and punctuality is the key to success. Run life in a way that becomes an inspiration for others so that others follow the trail and do not disregard it. Become your role model and accomplish success with a proper lifestyle. Develop skills for a punctual life where you should make others understand how success is worthy and how it can be accomplished.

Make ways for multiple incomes

Successful men and women make income from multiple sources. They try to find various easy of earning and not just one. As every minute counts, they not only focus on one thing for survival but use their skills, tactics and instinct on several things to fetch income from many sources. The world has offered us many ways to generate money, it only depends on the ways and skills undertaken to achieve so.

A AWoman Entrepreneur Is a Business Warrior

In recent times, there has been a growing movement to empower women entrepreneurs and support their success in the business world. Still, the language used to describe women entrepreneurs can occasionally immortalize dangerous conceptions and support gender bias. One common expression that’s frequently used to describe women entrepreneurs is” business legionnaire”. While this expression is meant to convey strength and determination, it can also be limiting and reductive. In this essay, I’ll explore the myth of the” business legionnaire” and argue that successful women entrepreneurs embody a wider range of chops and rates.

First, it’s important to unload what we mean by the term” business legionnaire”. The term implies that women entrepreneurs are engaged in a battle or struggle, and that they must be tough and aggressive in order to succeed. This language can be empowering for some women, who feel that they must fight against gender bias and demarcation in order to achieve success. Still, it can also be limiting, as it suggests that the only way for women to succeed in business is to be argumentative and aggressive.

also, the term” business legionnaire” reinforces the idea that business is a mannish sphere, where women must prove their durability and adaptability in order to be taken seriously. This can produce a tonefulfilling ratiocination, where women entrepreneurs feel that they must borrow stereotypically mannish traits in order to succeed. This can be dangerous, as it can lead women to suppress their authentic characters and immortalize gender bias in the business world.

rather of immortalizing the myth of the” business legionnaire”, we should fête that successful women entrepreneurs embody a wider range of chops and rates. For illustration, creativity is a crucial skill for any entrepreneur, anyhow of gender. Women entrepreneurs have been responsible for some of the most innovative and successful companies in recent times, from sew Fix to the Honest Company. These women have used their creativity to identify new request openings and develop unique business models.

In addition to creativity, successful women entrepreneurs must also be professed at managing their time and coffers effectively. This requires a combination of strategic thinking, prioritization, and delegation. Women entrepreneurs must be suitable to balance their work and particular lives, and they must know when to ask for help or delegate tasks to others. This is a critical skill for any entrepreneur, as it allows them to concentrate on the most important aspects of their business and avoid collapse.

Another crucial quality for women entrepreneurs is adaptability. Women entrepreneurs frequently face unique challenges, similar as gender bias and demarcation, and they must be suitable to persist in the face of these obstacles. Flexible entrepreneurs are suitable to bounce back from lapses and learn from their failures. This requires a growth mind set and a amenability to take pitfalls and try new effects.

Networking is also a critical skill for women entrepreneurs. Building connections with other business possessors, investors, and assiduity leaders can open up new openings and help entrepreneurs to grow their businesses. Women entrepreneurs can profit from joining women-focused business associations and attending networking events to connect with other women in their field. This can give them with a support network and access to coffers that can help them to overcome challenges and achieve their pretensions.

Eventually, successful women entrepreneurs must be suitable to acclimatize to change and stay on top of trends in their assiduity. They must be lifelong learners, constantly seeking out new knowledge and chops to ameliorate their businesses. This requires an amenability to take pitfalls and try new effects, as well as a commitment to ongoing literacy and development.

In conclusion, while the term” business legionnaire” may be empowering for some women entrepreneurs, it’s important to fête that successful women entrepreneurs embody a wider range of chops and rates. Women entrepreneurs must be creative, resourceful, and professed at managing their time and coffers. They must also be flexible, professed at networking, and adaptable to change.

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