Prime Insights

Editor’s Note

Leaders Speaking the Language of Passion, Integrity, and Endurance

In a world where we are constantly surrounded by innovations and advancements, have you ever wondered how these inspiring entrepreneurs have come this far? Many of us would also agree that it feels too intimidating to imagine the hardships we have to face to get there. It almost feels like a “not my cup of tea” situation where we know that despite having the potential, we are too afraid of experimenting. Well, there is a very popular saying, “It’s better to fall after climbing rather than not climbing at all”. I think it makes absolute sense here. The brand stories or entrepreneurial sagas we bring on our platform are magnificent beyond our imagination. But they all were once beginners! That’s what is common between all of them! These leaders conquered the fear of coming out of their comfort zone and once they got accustomed to the sourness of the struggles, every little achievement tasted nothing less than a delicacy.

Well talking about the delicacies of success and entrepreneurship together, this time we have elegantly placed the brand story of Maxvita Foods (India) Private Limited on the cover page of this edition. Under the supreme leadership of its Managing Director Mr. Jijy Mathew, the brand has created a separate reputation in the competitive snack industry of India. Maxvita Foods has emerged as one of the most prominent snack brands in South India. What started with a single manufacturing unit in Mysore, Karnataka in 2013 now has created a legacy by understanding the desires of its customer base whether it is about quality, quantity, availability, or cost-effectiveness. Maxvita Foods offers a variety of delicious snacks, including potato chips, baked corn snacks, namkeen snacks, and rusks. All of their raw ingredients are freshly farm-sourced. Their products come in vibrant flavors like Chilli Sprinkled, Classic Salt, Masala Miracle, and Barbeque Max amongst others. The brand anticipates witnessing a 150 crore annual turnover by FY 2026 and has initiated the first phase of expansion plans in Karnataka. All of their business operations are controlled through industry-leading ERP SoftwareSAP and sales are optimized through Sales Automation Software- BIZOM. There is so much to explore about Maxvita Foods and many other exemplary brands that our readers will surely relish this edition like the previous ones.

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Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Prakriti Gupta Editor

At the end of this editorial, I would like to sincerely express my gratitude to our readers for fervently supporting our monthly publications. I hope that the values we have tried to convey through this read reach your mind and heart. Remember, in the end, what counts is how many steps you have scaled to reach your ambition. Whether small or big, each step makes a difference. Keep up with your consistency, take breaks for yourself, and let your actions make a significant impact. We shall be back super soon with more amazing editions in the pipeline to create a difference in your lives. Till then keep us in the loop of your feedback and let us know what we are missing.

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

DTC Infotech Pvt. Ltd. Turning the Tide with HighOctane Integrated IoT/IIoT Solutions

Why is Attending Corporate Events Important for Aspiring Entrepreneurs

Bavishi Fertility Institute A Distinguished Emblem of Excellence in IVF Services

10 Things to Keep in Mind before Purchasing a Property.

Environmanly Lifestyle Curating Sustainable, Conscious, Innovative, Time-Efficient, and MultiPurpose Self-Care products for Men

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Andy Singh

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

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GENOTOXICITY ACUTE TOXICITY ECOTOXICITY

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PHYSCHEM STUDIES

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MAXVITA

MAXVITA FOODS (INDIA) PRIVATE LIMITED

India has a multi-million market space for snack food options. Specifying the numbers, as per the latest studies of 2023, the total size of the Indian snack industry is more than 66.9 billion USD. Indeed it is a saturated market to be in but with quality, taste, healthy aspects, and sustainability many brands have created magnetizing legacies. Our Prime Insights team had the opportunity of having a conversation with Mr. Jijy Mathew- Managing Director at Maxvita Foods (India) Private Limited. Conversing with a seasoned entrepreneur like him felt surreal for the entire team and we had a bunch of questions right from our bank of inquisitiveness. He unfolded many manifolds of his company’s legacy and how they have disrupted the market with quality services and strategic marketing moves. Knowing that our readers will be enthralled after reading this article, we had to feature the brand story of Maxvita Foods.

Mr. Jijy Mathew Managing Director

Echoes of Quality Services

What started with a modern manufacturing unit in Mysore, Karnataka, in 2013, Maxvita Foods emerged as one of the most eminent snack foods manufacturing companies in South India. Maxvita Foods has spread its horizons to all the major states in the south of India. The diverse range of scrumptious light-weight snacks is acknowledged to cater to all the consumer requirements while standing true to peculiar quality standards. Knowing that customers are inclined more towards brands that deliver results and not false claims, Maxvita Foods have understood the desires of its customer base whether it is about quality, quantity, availability, or costeffectiveness. The brand has come up with the most appetizing snack options curated specifically with the highest quality ingredients & manufacturing processes. Maxvita Foods was incorporated in the year 2011 in Kerala. In 2013 it started its journey from the neighboring state Karnataka. Production work also began in 2013 and Maxvita started selling its products the same year.

Emerging as a Flagbearer

The initial response was profoundly impressive and the products fit well in the market. The products aligned with the customer’s desires and the company witnessed an annual turnover of 10 crores in its first three years of starting production. Till FY 2020, Maxvita doubled its annual turnover figure to 20 crores. The success story bolstered further and in FY 2022 the sales touched the milestone of an annual turnover of 30 crores 2022. Today the brand has set up three modern manufacturing units located in South India. The biggest unit was commissioned

seven months ago with an investment of INR 22 crores. This unit is solely dedicated to the manufacturing of potato chips and other namkeen products. Elaborating further, Mr. Mathew quoted, “Our biggest manufacturing unit has a monthly capacity of 450 tons, which comes close to 6000 tons of annual production. The second unit undertakes the manufacturing of Baked Corn and extruded snacks, with a capacity of 1500 tons per year. The third unit can produce 2.5 tons of rusks daily, which sums up to 750 tons a year. Altogether, Maxvita has around 8000 tons of production capacity with all three units combined, which allows it to serve its customers efficiently. During the COVID-19 Pandemic, when many brands were struck with unanticipated consequences, the brand managed to overcome the same and brought justified growth and success.

Enticing Product Portfolio

Maxvita Foods offers a variety of flavorsome snacks, including potato chips, baked corn snacks, namkeen snacks, and rusks. One of their hero products is the potato chips which are made from farm-sourced, high-quality potatoes and have a lip-smacking tinge of palatable spices. Having lucrative scalability in products, Maxvita truly exhibits its ability to develop products that align with the Indian taste buds with authentic ingredients.

Their products come in vibrant flavors like Chilli Sprinkled, Classic Salt, Cream and Onion, Tomato ketchup, Masala Miracle, Chilli Chutney, and Barbeque Max amongst others. Coming to the corn snacks, Maxvita makes corn rings in Chatpata Masala and Yummy Cheese flavors, puff corns in Tomato Twist and Cheese Masti flavors,

and Cheese Balls in Chatpata Dhamaka and Tomato Tango flavors.

Maxvita also offers a wide range of namkeen products like Aloo Bhujia, Soya sticks, Wheels, Super Rings, Moong Dal, Crunchy Pasta, Crunchy Noodles, and Karumkure in Tomato Tangy, Chat Masala, and Manchurian Magic flavors. Its rusks come in two varieties, Premium Crunchy Rusks and Premium Milk Rusks. A smart marketing move here is to play with the names of the flavors as hearing these words immediately creates a sense of strong nostalgia for childhood and our centuries-long history of Indian spices.

Maintaining the Highest Quality Standards

Maxvita has always walked in the direction of making the best by investing diligently in its human capital and carrying forward its tradition of quality and customeroriented approach. The entire workforce has imbibed the same corporate ethos of enthusiasm, authenticity, and integrity. Maxvita knows the importance of a capable and experienced team, without which even the best processing systems cannot be optimally utilized. It has a team of experienced and qualified professionals with over 60 years of combined experience in the field. Having a motivated and grounded workforce has helped the brand maintain strong alliances with its suppliers, distributors, and customers. The work culture is also kept straightforward and open for the employees to exchange opinions and feedback with absolute freedom.

Picking this point here, Mr. Jijy Mathew explains, “Our brand has a loyal customer base, as they keep coming back to our products. Their trust and happiness are what motivate us to

keep thriving and innovating all while keeping quality at its peak. Our top-notch processing machinery and systems have delivered excellence that rubs shoulders with international premium standards. We have the aura and spirit to surpass these International standards and let the world know what strength India has in its passionate minds. I would like to mention that all our raw materials, like cooking oil and various seasonings are sourced from Indian subsidiaries of multinational companies that provide assured quality without cutting corners. So, it is a win-win situation with irrefutable industry raw materials on one hand and the best-in-industry processing line on the other. Maxvita Foods’s vision is to be a company that strives to procure, maintain, and satisfy the commendable trust of its customers, employees, and business partners with its trustworthy professionalism.”

The Edge in the Realm

To create a unique market reputation Maxvita Foods emphasizes on producing products of the finest quality and aligning with its customer-centric ideology. Incorporating a tech-based working model is also a conscious move made by the team. Maxvita Foods employs sales automation software for order processing and execution, and it has adopted SAP ERP Software for all of its production, billing, and inventoryrelated activities. With all processes optimized via technology, the brand is in the league of achieving the goal of experimenting with flavors and adding new products that exhibit nothing but excellence in taste and customer satisfaction. In addition to the aforementioned,

the following are the distinctive characteristics that create a niche in the market;

An adroit team of experienced and seasoned production employees

Diversifying the footprints with a radically competent management team since 2013

Equipping the manufacturing units with topnotch manufacturing facilities

Business is controlled through industryleading ERP software – SAP.

Sales are executed through Sales Automation software – BIZOM.

Optimal procedures to ensure quality at all

A dense supply chain and distribution network that enables on-time delivery

Being an exemplary face in the snacks food industry Maxvita Foods has created revolutionary cognizance and has added many feathers to its cap of achievements. The brand has also been elegantly placed in the list of “Top 10 Food Processing Companies in India” in 2023 by The Industry Outlook magazine.

Scaling the Success Meter

“Being in the space for more than nine years, Maxvita Foods has managed to build an exceptional market reputation due to its trustworthy products and maintain robust levels of transparency with its customers and suppliers. We are ardently confident about expanding our market share swiftly. We are working on elaborating the production capacities of our manufacturing units along with further additions to the product line. With the assistance of our dedicated sales team, Maxvita Foods is currently marketing its products in the South Indian market through a network of super stockists and sub-distributors. As for now, our market share is less than 1% of the INR 10,000 crore South Indian packaged snack market. We can definitely see an enormous envelope of opportunities coming our way. We have completed the first phase of expansion plans last year in Maxvita’s birthplace Karnataka. By 2026, the company expects to have a sales turnover of a minimum of INR 150 crore. Maxvita Foods is soon planning to build a second manufacturing facility outside the home state in South India as part of its second phase of growth plans, providing an extra 3200 metric tonnes of capacity. This new manufacturing unit should generate an additional 100 crores in sales revenue and empower Maxvita Foods in establishing the benchmark of 250 crores annual sales or more by FY 2028”, says Mr. Jijy Mathew.

Ms. Vishaka Baid Co- founder

Technology has transformed businesses to commendable levels of triumph and has created an ecosystem of continuous advancements. Today, every problem has a lucrative solution to it; all credit goes to seasoned tech enthusiasts and their innovative ideologies. Searching for noble paragons in the IT industry who promise nothing but a robust future powered by technology, we came across the brand story of DTC Infotech Private Limited. The dynamic duo of women entrepreneurs Ms. Shreetha and Ms. Vishaka Baid incorporated the organization with a potential vision of encouraging more and more women to join the IT industry. Their cohesive perseverance and individual expertise gave DTC Infotech the lucrative push in terms of bringing product innovation. The duo started with oodles of massive aspirations to build a flourishing and sustainable IT venture.

We invited Ms. Vishaka Baid to have a detailed conversation with our editorial team. As anticipated, the session turned out to be extremely marvelous from the perspective of industry knowledge as well as corporate diligence. There is so much more to read and discuss about DTC Infotech and we could not miss the wonderful opportunity of adding another charm to the exclusive edition of “Company in Focus 2023”.

DTC INFOTECH Pvt. Ltd.

Turning the Tide with HighOctane Integrated IoT/IIoT Solutions

Sowing the Seeds of Excellence

To begin with, Ms. Vishaka elaborated on what inspired her and her co-founder to build a brand in the IT industry. She said that the motivating force was to leverage technology for a better living and find the real purpose in solving problems with ease to build solutions.

“The outcome of digital disruption as Web 3.0 gave rise to a bouquet of deep technologies like IoT/IIoT for Smart homes, Smart Cities, Smart Factories, AI/ML and Deep Learning for augmenting human intelligence for the accelerated business outcome, Edge Computing, and Meta Verse space. Seeing this gigantic boom, we were filled with the energy to sail a new journey altogether in the sea of technology. My co-founder and I shared a common dream of innovating and developing solutions for every business challenge and empowering the business fraternity in our style.”

Challenges are Inevitable

DTC Infotech began its journey just when the COVID-19 pandemic was on its second wave. The kind of splurge the pandemic brought to the IT industry opened so many new opportunities for advancements. Digitalization needs were at their peak and that also led to a sudden rise in the demand for the right IT talents. The huge disparity

in the demand and supply of talented IT workforce led to the skyrocketing rise in asks for remunerations, flexibility to work from home, and the option to work on multiple assignments (moonlighting). As DTC was a new start-up, it was quite difficult to cope with these rises. The workforce was hesitant to join the organization as they already had multiple options of choosing from hefty-paying job profiles.

Knowing these aspirations were potent in dedication, Mr. Rajesh Revankar joined DTC as the CEO in 2022. He brought his decade-long IT expertise under DTC’s roof and mentored the ladies to grow by leaps and bounds. With consistency in efforts, the brand has grown to keep diversity, equity, and inclusion as its core values. Indeed, DTC now stands as the fast-growing D&I, Deep-Tech, startup company.

Sophisticated Modulus Operandi

The core foresight was to build a tech-backed company that has the charisma of bringing digital transformations. The team focused on building solutions and services around Artificial Intelligence, Machine Learning, Data Analytics, Cloud Automation, and Process Automation. Once the team began offering customized and resultoriented solutions to the customers on the above technologies, the brand brought a wave of refurbishments in its research and development domain. A huge chunk of attention was diverted to creating digital products as SaaS platforms to automate various operations in computer vision projects. As for now, DTC Infotech has expanded its horizons in the creation of a low code/no code platform that helps ML projects with automation of annotation & data, model training, model management & deployment, and more features.

The in-house team of professionals/engineers is also trained continuously about the brewing trends in the industry. The main focus is on imparting knowledge about innovation & engineering that helps to add Process Automation, Business Productivity, and Accelerated Growth to DTC’s customers. Making them unique from others is their sound commitment to customer satisfaction. This commitment drives them to engage with the utmost levels of transparency and authenticity with every individual customer. Recognizing that each customer has distinct requirements, the team prioritizes providing top-notch services and tailored attention. As a result, DTC calls itself fortunate enough to witness a remarkable 99% retention rate among the clientele.

Powerful Marketing Strategies for the Win

As the IT space is becoming saturated with so many players playing their tech- game, it becomes extremely important to stay on track of relevancy and not lose the purpose for business numbers. DTC Infotech stands true to this conduct and has curated effective marketing automation initiatives. These initiatives have helped the team to reach its potential customers all while maintaining the highest levels of quality in the service portfolio. Some of the strategies are listed as follows:

• Content Marketing: Creating high-quality content such as blog posts, videos, infographics, and social media posts.

• Social Media Marketing: It includes using social media platforms like Instagram, Twitter, and LinkedIn.

• Email Marketing: DTC sends targeted and personalized email campaigns to potential customers.

• Search Engine Optimization (SEO): The company’s website has been optimized to filter all the searches on various search engines.

• Pay-per-click (PPC) Advertising: In this, the brand has started running targeted ads on search engines like Google and other social media platforms like LinkedIn.

• Events and Webinars: Webinars are hosted frequently to promote the brand and engage with industry players.

Ebullient Plans for Future

The brand is intensely focused to create several capabilities that stand out to be its CoEs as Creativity of Excellence. The near plan is to pour in calculative teamwork and collaborate with some of the leading solution companies to build practices and scale the business operations to offer services to global customers. DTC’s upcoming flagship products will surely grab eyeballs across the industry. A few of its strategic partnerships are listed below:

• GenRocket - A fast-growing American company with patented technology on the generation of Synthetic Test Data, offers TDM Tool to enterprises that can generate any volume and variety of data on a selfservice platform.

• DataBricks – Databricks is a cloud-based data processing platform that provides a unified analytics platform for data engineering, machine learning, and analytics.

• Cyrebro – is a centralized interactive SOC Platform that integrates all your security events with strategic monitoring, threat intelligence, and IR, Microsoft - for Dynamics 365 ERP and Business Solutions.

From the Founder’s Desk

The leadership panel at DTC Infotech strongly believes that by implementing a collaborative approach, synergized guidance, and keeping the employees at the center of everything a company does, any brand can upscale itself amidst all challenging scenarios. Ms. Vishaka Baid concluded the article with her words of intellect.

“Think less, do more!” We need more people with a passion for learning and commitment. This ecosystem has a wealth of resources, including infrastructure, mentorship, and opportunities, to offer. So go out there, seek out mentors and support, and don’t be discouraged by setbacks!

Why is Attending Corporate Events Important for Aspiring Entrepreneurs?

Business networking is a hidden gem for gaining deep-rooted insights about a respective industry, smartly playing with marketing, and getting the right exposure in terms of guidance from established players. Attending corporate events and conferences is extremely crucial for aspiring entrepreneurs as they have wonderful opportunities to succeed both on professional as well as personal fronts. Today, our editorial team has put together some lucrative reasons to support why attending corporate events is important for aspiring entrepreneurs.

Establish Robust Relationships and Expand Client Network

The foremost benefit of these corporate events is business networking and discovering out-ofthe-box corporate connections. Once you’re between the personalities you have been looking for, you can utilize these moments to market your business and achieve meaningful contacts from the industry. As per Statista.com, more than 60% of marketers use these events as a key part of a brand’s advertising strategies.

Impressive Personality Development as a Futuristic Entrepreneur

These events are real-time playgrounds to learn, grow and polish your professional aura. Whether it is confidence while speaking, adjusting

to criticism, or the art of presenting your purpose, you will find everything under one roof. As an entrepreneur, you are responsible for supporting your company’s propaganda. Hence, it is important to ensure that your personality development deserves the utmost time and attention. Once you engage with others in a different environment and meet other like-minded people, you compel yourself to come out of your comfort zone. So during these events you must analyze, scrutinize and have an open mind to grasp smart tips and tricks that could be possibly potent for your business’s growth.

Energizing your Workforce

The atmosphere and energy of these business events are immensely ebullient. The aura of professionalism when you meet corporate people, in reality, is at par excellence. The personalities of these business tycoons and their strong business acumen energize each one of us to push the boundaries of being formulaic. As an entrepreneur, it is very important to grow along with your people and these events bring opportunities to open your potential more, welcome new ways of energizing your workforce’s morale, get people excited for the future, and thrive with a relentless spirit.

Understanding the Competition

Chances are that you will encounter many of your high-octane competitors in these formal events. This will allow you to understand the peculiar features of your competitor’s vision and mission. We are certainly not talking about an undercover operation here, but rather we are referring to learning from the success and mistakes of others for your company’s benefit. For example, you will get to know about their USPSs, mantras for a competitive edge, and qualities of their work culture, and on similar grounds, you can introduce additions and subtraction in your service portfolio as well.

Pitch with your Achievements

Attending external business programs lets you showcase your personal as well as company achievements to the targeted audience and

build connections with dignitaries who can help your business grow. You can leverage these meetings to pitch for your company’s business model in a creative and confident environment. Spreading the word about your achievements leaves a positive impact on others and inspires them as well.

With that, we wrap up here! Our team truly hopes that our global readers will draw meaningful insights from this article. Let us know what you feel about the importance of attending corporate events in the comments below. We would also like to know from our readers, what other knowledgeable topics we should touch upon. Till then, stay tuned into your platform for more such informative articles coming your way.

BAVISHI FERTILITY INSTITUTE

A Distinguished Emblem of Excellence in IVF Services

Parenthood is an auspicious phase in any individual’s life. Parenthood is the path of guiding and passing the ethereal values about human existence to the coming generations. For some people, the happiness of becoming parents is a tough journey altogether. Due to many genetic and specific health causes, conceiving a healthy child becomes an emotionally- tough challenge. IVF is one such blessing of science that has made it possible for couples to fulfill their dream of having a healthy baby. The brand we are featuring today is nothing less than a ray of immense enlightenment for humanity, and it is Bavishi Fertility Institute.

Co-founded and empowered by a seasoned and renowned gynecologist and obstetrician Dr. Himanshu Bavishi, his brand, Bavishi Fertility Institute holds indomitable and extensive expertise in IVF treatment. With its ever-expanding horizons in India and abroad, the institute stands strong on the fundamentals of technology, ethics, values, and knowledge. Situated in Ahmedabad, Gujarat, the institute was established under the guidance of Diamond Institute of the USA In 1998. Bavishi was felicitated with the “Best Fertility Institute Chain in West Region” award by the reputed publication, The Economic Times. Today BFI operates with seven centers in seven dominant cities of India. All of these seven centers are equipped with state-of-art technology, qualified

Dr. Parth Bavishi Director

Dr. janki Bavishi Director

Dr. Himanshu Bavishi Co-Founder

Dr. Falguni Bavishi Co-Founder

and experienced consultants, doctors, and a dedicated team of other individuals to fulfill the dreams of infertile couples. The brand also has the support of new-gen and enthusiastic expert doctors.

Bavishi Fertility Institute was ranked “All India No.1” in national survey of fertility and IVF clinic done by Times of India.

To inaugurate the article for our readers, we invited the man of diamond determination- Dr. Himanshu Bavishi to have a virtual interaction with our editorial team. He discussed many such facts related to the conceptions and acceptance of IVF treatment across India and the world. He also highlighted his brand’s differentiators and praised Bavishi’s extremely talented workforce as well. We are excited to share this fascinating story on our platform and hope that our readers are even more excited to read about Bavishi Fertility Institute.

Inception Tale

The pivotal aim was to provide trustworthy, safe, and technology-fueled fertility treatments to infertile couples which were not available and accessible to all in India. In India, we all acknowledge the fact that there is a stereotypical mindset attached to having IVF treatments. Many people saw this as a laborious, high-risk, and costly option to opt for. Unawareness and non-availability of technology-driven practices were also major hurdles. Moreover, the entire supply chain for required machines and tools relied on imports from other countries. There was also a gap in the availability of structured resources needed for training people with right-domain knowledge. Not only this, but Dr. Himanshu also discussed that infertility is a multi-factorial issue and a composite of many other health issues which have been kept under the shadow for years because of inadequate awareness. To handle these issues on a serious and determined note, Dr. Himanshu Bavishi along with Dr. Falguni Bavishi laid the foundation of BFI.

Emerging as a High-Octane Kingpin

Dr. Himanshu shared with us that all of his patients visit BFI manifesting to turn their dream into reality. However, it is also imperative for a trusted leader like BFI to share an honest opinion with their patients and give a satisfactory explanation about the current condition of cases. Every consultant and specialist at BFI believes in giving detailed counseling and ethical treatment at transparent yet cost-effective prices as well. The cohesive fundamental of BFI’s functioning is based on the “no shortcut to success” ideology.

“In a sensitive medical field like IVF, even if the road has a slow and steady pace, there should be no hesitation in doing so and BFI stands true to this. Customer trust is purely based on a brand’s actions and endeavors. In today’s advertising era, some brands choose gimmicky claims about their services and chances are that customers may end up making the wrong choices under influence. But once the customer’s come out of this false advertising trap their trust can’t be established again. The point on which BFI worked meticulously was acquiring the trust of its customers with honesty and certainty. This honesty factor gave us a strong lead in the IVF industry”, asserts Dr. Himanshu.

Dr. Himanshu also affirmed that BFI will leave no stone unturned in becoming the pioneer to offer a new treatment modality of IVF. The brand is in the continuous loop of implementing newer technologies and techniques for its customers. He quotes, “We treat our customers professionally but take their care personally. With an exceptional team of 18 highly-skilled infertility consultants, BFI also has a robust team of embryologists, counselors, and nurses behind its success story. Successful clients never forget BFI’s quality of service and their happiness is our fuel to continue curating the best of the best services.”

Bavishi Fertility Institute’s marketing strategies are close to the roots of simple yet effective marketing and have contributed to establishing its reputation in the industry. Some of them are listed as follows-

• Awareness-building initiatives and word of mouth.

• Massive “Jan Jagruti Abhiyan” where consultants go and provide true information

• “Parivar Milan” counseling at the doorsteps of couples is provided, even in remote rural areas.

• “DEV NE DIYE MANGKAR LIYE” book which encapsulates real-life stories as a compilation of 222 IVF babies.

• Bavishi has produced one TV serial of 26 episodes “MARO ANSH MARO VANSH” TV serial is recreation of real life stories of couples who struggled and succeeded in their fight against infertility.

Luminaries Behind the Brand

• Dr. Falguni Bavishi- Co-Founder at Bavishi Fertility Institute holds a true persona of persistence and passion. She has obtained holistic and rigorous training in embryology at the Diamond Institute of the USA. She herself personally supervises and monitors of performing the entire procedure of embryology. With her years-long experience, she now leads the team of embryologists at Bavishi Fertility Institute. Under her supervision, eminent standards of lab work, maintenance schedules, and avant-garde performance of lab staff have been established for years now.

• Dr. Himanshu Bavishi is a senior Fertility and IVF expert working in the field of IVF for the past three decades. He has extensive experience in managing an advanced fertility, IVF and ART technologies.

• The next generation IVF and Fertility experts Dr. Parth Bavishi and Dr. janki Bavishi have strengthened BFI’s capability to embrace new technologies and ambitions expansion strategies.

Dropping Goals for Future

The major plan is to come up with one more clinic in the most locality of Ahmedabad and start working on their green field project of India’s bigger fertility institute. The team is getting much stronger and more self-reliant to expand its operations.

10 Things to Keep in Mind before Purchasing a Property.

Purchasing a property is a big decision that requires a lot of research and thought. It’s important to consider many factors before making a final decision to ensure that you make a wise investment. Here are ten things to keep in mind before purchasing a property:

1. Location

The location of a property is one of the most important factors to consider before purchasing. Research the area to ensure that it has good schools, low crime rates, and access to amenities like grocery stores, restaurants, and public transportation. Also, consider the proximity to your workplace or other important locations.

2. Budget

Consider your budget before purchasing a property. Determine how much you can afford to spend on a property, including the down payment and monthly mortgage payments. Don’t forget to factor in additional expenses such as closing costs, property taxes, and homeowner’s insurance.

3. Size and layout

Consider the size and layout of the property you are considering. If you have a family or plan to have children in the future, a larger property with multiple bedrooms may be necessary. If you work from home, consider the availability of space for a home office.

4. Condition of the property

The condition of the property is important to consider before purchasing. Have a professional inspector assess the property to identify any issues that may need to be addressed. This can include structural issues, electrical or plumbing problems, or signs of mold or pests.

5. Resale value

Even if you plan on staying in the property for a long time, it’s important to consider the resale value of the property. A property in a desirable location with modern amenities is likely to appreciate in value over time.

6. Homeowner’s association (HOA) fees

If you are purchasing a property in a community with an HOA, be sure to consider the fees associated with membership. HOA fees can vary greatly, so be sure to research and factor them into your budget.

7. Home insurance

Homeowner’s insurance is essential to protect your property from damage or loss. Consider the cost of insurance and the coverage options available to ensure that you are adequately protected.

8. Financing options

There are many financing options available for property purchases, including mortgages, loans, and lines of credit. Be sure to research and compare options to find the best fit for your budget and needs.

9. Property taxes

Property taxes can vary greatly depending on the location of the property. Consider the annual property tax and factor it into your budget to ensure that you can afford to pay it.

10. Future plans

Consider your future plans before purchasing a property. If you plan to start a family, retire, or move in the near future, it’s important to choose a property that will accommodate your needs and be easy to sell or rent out.

In conclusion, purchasing a property is a big decision that requires careful consideration of many factors. By keeping these ten things in mind, you can make a wise investment that will meet your needs and budget for years to come.

CURATING SUSTAINABLE, CONSCIOUS, INNOVATIVE, TIME-EFFICIENT, AND MULTI-PURPOSE SELF-CARE PRODUCTS FOR MEN

Needless to say, grooming and maintaining an augmented personality makes an ever-lasting impression. Men today are inclining more towards serene self-care, simplistic yet smart fashion, sustainable lifestyle, and disciplined behavior. But it is also evident that there is still a considerable gap in the men’s grooming and styling industry. A brand that stands true to adopting a sustainable and makes colossal personal care for men to help them discover their happy place is Environmanly. Founded by a gentleman who finds his purpose in redefining the men’s personal care industry, Mr. Rahul Badesra has indeed created a disruptive entrepreneurial persona. Our Prime Insights team sat down to have an interesting chit-chat session with YouTuber and entrepreneur Mr. Rahul BadesraCo- Founder and CEO of Environmanly Lifestyle Private Limited. We had a fun time discussing various perspectives about his brand’s mission and vision.

To begin with, Environmanly is an eco-friendly, innovative, and sustainable brand, dedicated to catering to the diverse personal care needs of men. This self-care line is concocted with a conscious approach to saving the environment from further harm. The multi-benefit products are built with modern science and technology. The USP of Environmanly is that it enables consumers to cut down clutter while saving time and money simultaneously. The ultimate aim is to simplify personal care for men with easy-to-use yet efficient products. The brand’s products are acknowledged for helping men build personal care routines that are on the go!

Picking up the Momentum

Coming from a background of live events, sports, and Intellectual properties, the kick-start came during the COVID-19 pandemic in 2020. One fine morning, he had an eye-opening experience with his cluttered washroom - almost 100 products on shelves. Due to a hustling lifestyle, he barely used 4-5 brands that were selling mediocre and not-so-effective products with amazing marketing tactics. The next problem

that hit him hard was throwing empty skincare and body-care packages. In a country like India with a population of 1.4 billion, even 10% throwing one used bottle daily is a lot of plastic waste. And worst part, he was also shocked by the harsh chemicals being used in the products that nullified the concept of selfcare. He knew he had to act any time soon. Hence, with this as motivation, Mr. Rahul partnered with a cosmetic scientist and began R&D to create multi-benefit, clean, sustainable products with recycled and biodegradable packaging to make a positive impact and truly a simple beauty brand for men.

Mr. Rahul Badesra Co-Founder & CEO

Defeating all the Hurdles with Optimism

Starting a business has been an uphill battle since its inception for Mr. Rahul. Being a new hustler in entrepreneurship, he soon realized that it was all about problem-solving. Initially, one of the biggest challenges the brand faced was finding the right partner for product development. As the main vision was to develop unique yet effective products, it was profoundly imperative to have the support of a dedicated Research and Development team. Another significant challenge was sourcing sustainable packaging options. Mr. Rahul always wanted to be environmentally conscious and reduce the overall carbon footprint. Hence finding sustainable packaging materials that met Environmanly’s requirements was also a significant hurdle. These options were not only difficult to find, but also expensive due to the low demand from other brands. Despite encountering several roadblocks, the team of Environmanly surpassed these challenges by finding innovative solutions. The brand promises to remain committed to continuously improving business practices and product offerings.

Impact Scale on Consumers

Talking about the impact scale on consumers, the major driving energy comes from Mr. Rahul’s personal experience. As the face of the brand, he makes it a point to share his journey and the true results he has achieved by using the products. With this authenticity, he has imbibed a sense of belief in the customers’ mindset. But it’s not just about the products themselves, the team is also committed to promoting a larger perspective of personal care that goes beyond just the application of products. The team believes in promoting overall well-being, and that means encouraging consistent routines over time that will compound and lead to better skin, hair, and beard health. By educating the customers on the importance of this holistic approach, Environmanly has succeeded in building a stronger sense of trust.

The pivotal focus is laid on honesty, transparency, and staying true to values. One way Environmanly demonstrates its commitment to its customers is by being open to feedback at all times. Every comment and message received on all the selling platforms is replied to with clarity. This shows that Environmanly consciously listens to its customers and cares about their opinions.

“As the face of the brand, I make it my mission to reach out to as many customers as possible. I am obsessed with customer satisfaction and am always looking for ways to help our customers be on top of their personal care game. Through these efforts, we are seeing a positive evolution in how our customers trust our services. By being transparent, responsive, and committed to their satisfaction, we are building a strong sense of trust and loyalty that we believe will continue to grow over time”, quotes the CEO.

Shaping Distinctive Marketing Strategies for Brand’s Growth

Content creation strategy has proved to be the exemplary marketing mantra for Environmanly. In 2021, Mr. Rahul took

on the role of a content creator on YouTube to create a digital community of like-minded men and build awareness about the power of simple self-care routines that lead to significant changes over time. His YouTube handle, @rahulbadesra, has brought his brand a wider audience. In addition to this, the team has also launched some fun content and podcasts with celebrities, successful athletes, entrepreneurs, high achievers, and gurus, delving into their personal care routines and the habits that led to their success. This approach allows the brand to provide valuable insights to aspiring young minds to adopt best practices and routines that will yield similar results over time. Overall, the content creation strategy has been a significant factor in promoting Environmanly’s initiatives, offerings, and services and building a strong brand identity.

Plans in the Pipeline

Mr. Badesra asserted, “We have introduced two innovationsintimate serum for men and multi-utility balm for men that are hero category innovations. We are already working on new ice-breaking innovations that can help create simple personal care routines without burdening the planet. As a young and ambitious brand, we have set some exciting targets for the coming years. Our first goal is to build a digital community of over 1 million responsible men on YouTube who are passionate about self-care and grooming. Additionally, we are committed to making a positive environmental impact by implementing up-cycling and recycling practices for all our packaging. Our long-term vision is to become one of the most beloved and trusted personal care brands in India for men. We are constantly innovating and exploring new ideas to achieve these goals and are excited to see what the future holds.”

Words of Intellect

With such an energetic and diligent entrepreneur on board, we wouldn’t have ended this conversation without some words of wisdom for our global readership panel.

“As young entrepreneurs, we have the power and responsibility to create a positive impact in the world. Let’s prioritize sustainability in our businesses and personal lives and commit to improving ourselves and our businesses by just 1% every day. By doing so, we can witness the power of the compounding effect and achieve great things in the long run. Together, let’s strive towards building a better future for ourselves and our planet”, adds Mr.

Badesra

Young Indian Entrepreneurs that Have Created History

Dreaming big is not enough; you must have the calmness and endurance to surpass all the obstacles. Our country has a legacy where perseverance has created examples of success that will be remembered for eternity. And success is not answerable to your age. As we say age is just a number, today we will see the top 10 inspiring young Indian entrepreneurs that have created history with their ideologies, passion, and endurance. We hope that our readers will imbibe immense motivation from the journeys of these top 10 inspiring young Indian entrepreneurs and create wonders in life.

Ritesh Agarwal

Founder and CEO of OYO rooms, Mr. Ritesh started his journey with a budget accommodation portal, “Oravel stays” for booking budget hotels. This idea of his received a wide and rapid acceptance which motivated him to lay the foundation of OYO in 2013. His disruptive hospitality business consists of a network of more than 43,000 properties across the globe as recorded in 2020. His current net worth is approximately INR 7253 crores.

Sreelakshmi Suresh

The youngest web designer in the world, Sreelakshmi Suresh had a strong infatuation for computers since her early childhood. She started her own company, “eDesign Technologies” at the age of 11 in 2019. In 2008, the young lady was also felicitated with the “National Award for Exceptional Achievement” by the Ministry of Women and Child Development. She currently holds the position of CEO at eDesign Technologies.

Divya Gandotra Tandon

The success story of the 20-year-old young lady, Divya Gandotra inspires millions of girls who wish to be their boss. A celebrity manager, social media manager, and a growing entrepreneur, Ms. Divya co-founded the platform, “The Scoop Beats” which is a news media company. The company specializes in creating memes, news, and other viral content. She has worked with more than 500 celebrities and influencers.

Trishneet Arora

Born in the heart of Punjab, Ludhiana, this 27-year-old entrepreneur is the founder and CEO of TAC Security, a colossal cyber-security company that provides comprehensive security solutions to the business fraternity against the growing vulnerabilities of data breaches. He marked his presence in the “Forbes 30 Under 30” in the year 2018 Asia list.

Advait Thakur

A seasoned programmer and tech enthusiast, Mr. Advait Thakur started his entrepreneurial journey at the age of 19. He founded the company Apex Infosys India to empower the world’s economy with technologies like AI, ML, and IoT sectors. He also made it to the 4th position in “Wikia’s Young Entrepreneurs Under 20 List of 2017”.

Akhilendra Sahu

Akhilendra Sahu is the Founder and CEO of ASTNT Technologies Private Limited and co-founder of “Scoop Beats Pvt. Ltd”. His company ASTNT offers web hosting at nominal prices and serves more than 500+ clients across the globe. He has created a separate benchmark in the media and IT industry. He started his career as a freelancer and grasped the knowledge about the industries while freelancing.

Kavita Shukla

Another diamond lady on the list is Ms. Kavita Shukla who a patented biodegradable produce sheet, “FreshGlow Paper”, that keeps the food fresh for days, is infused with botanicals and tackles the complexities of food wastage due to decay with innovation. A Harvard University graduate, Ms. Kavita founded “The FRESHGLOW CO.” with a mission to alleviate hunger.

Naseema Arewale

Ms. Naseema Arewale founded her brand, “Jogan Naari” in 2022. Her company specializes in manufacturing highoctane jewelry, clothing, and other accessories for both the Indian and International market. They are present in countries like the UK, UAE, and USA. The aim of Ms. Naseema and “Jogan Naari” is to let the world know about the beauty of Indian cultures and traditions in a modernistic and enthusiastic manner.

Vikrant Parashar

Vikrant Parashar is the founder of “Arkastha Solar”, which is the world’s first online portal for solar energy solutions. Knowing the utmost necessity of solar energy in the future, the firm designs, installs, delivers, tests, and maintains solar solutions. Mr. Vikrant is a strong believer in green and clean energy for the future and his vision is to provide consumers with top-notch, futuristic solar deliverables.

Farrhad Acidwalla

The 29-year old-entrepreneur is acknowledged for founding “Rockstah Media and CYBERNETIV DIGITAL. His company CYBERNETIV DIGITAL provides potential solutions to protect hardware, software, and electronic data. He is frequently invited to IITs, IIMs, and TEDx for educating and motivating the youth. He has been featured in the Times of India and Vogue India.

Andy Singh

Andy Singh

THE LEADING FORCE BEHIND THE RISE OF TEQFOCUS

THE UNSEEN FORCE BEHIND THE RISE OF TEQFOCUS

ANDY SINGH CEO | TEQFOCUS

Prime Insights Magazine constantly looks for motivating stories of successful CEOs who have defied conventional wisdom in business. Today, we came to Teqfocus Solutions Pvt. Ltd., which is devoted to digital solutions and IT consulting. While the brand’s service offering is incredible, our readers will find Andy Singh’s story incredibly motivating. He has guided the company on its successful journey as CEO. We took advantage of the chance to speak with the luminary; his clear vision left us speechless. Join us as we highlight Andy’s company on our platform in the dazzling category of “The 20 Most Inspiring CEOs to Watch in 2023”!

Prime Insights: Tell us the inception story of Teqfocus. How did the journey begin?

Andy: We started as a small team with big dreams. And with the right mix of resources, partnerships, processes, and technologies, we began our journey supporting small and medium businesses in North America and India. We owe it to our customer trust, dependable alliances, team commitment, industry-focused approach, and technological expertise that helped us quickly scale up to support larger businesses.

In 2015, we moved our leadership team to North America and set up offices in London, Toronto, and New York. We provided cloud migration services to international clients, allowing them to scale their businesses quickly and effectively. With this success, we never looked back!

Prime Insights: How do you balance work and personal life with so much on your plate?

Andy: There was no balance when we were just a few people starting the business from the ground up! We combined our work with pleasure, and there were many hustles. But we still enjoyed building the business. So, naturally, there was no scope for limiting the work to just eight hours. As a result, the initial five to seven years were incredibly hectic for all of us.

But gradually, as our team grew and we hired more people to help with the work, our lives became more balanced. We are proud to work with extraordinary minds who take our company values and professionalism to the next level with enthusiasm and efficiency. Building a business is like raising a child — you never know when you need to wake up in the middle of the night to attend to a client! The company will always be my first child, who needs the most attention. The real challenge is balancing out this attention and commitment to my two children back at home!

Prime Insights: As a CEO, is your struggle different from others?

Andy: The struggles of building a business from the ground up require much sacrifice, which is valid for all founders and CEOs worldwide. We know four key elements underpin a successful organization: the right people to make up the perfect team, appropriate processes to form the basis of the business, the right solution to address customer needs, and the right mix of technology to connect it all.

We found our challenges when expanding our customer base to international markets. We had to undergo the arduous process of obtaining visas for six countries. Still, this became much easier as the company progressed and the leadership team established bases in other countries. I am incredibly proud that we have done this without the need for external investors. Instead, we have been able to remain agile, costeffective, and results-driven in our approach to customer service, and we have invested wisely and strategically to ensure that our business can continue to grow and expand.

Prime Insights: Which industries do your clients belong to?

Andy: We serve clients across Mid-market, FinServ, Healthcare, Life Sciences, and Manufacturing industries. We treat all our clients as our first and consistently help them with the best possible business solution.

Prime Insights: How do you keep up with the changing market trends with many technologies at play?

Andy: We believe that change is the only constant, and those who do not accept it become irrelevant. To stay ahead of the curve, we promote a culture of innovation and challenge the status quo, embracing fresh ideas and new technologies. We partner with leading industry players, build solid relationships and stay up to date with the latest trends, be it related to technology, human resources, business processes, or information security.

Our alliances with AWS and Salesforce have enabled us to remain vigilant about the ever-changing market trends and customer needs. We work closely with our customers to manage change and resolve business and technological challenges. We also learn and grow simultaneously, making the most of the opportunities to enhance our client’s business ecosystems and gain invaluable insights into the future of technology, people, processes, and solutions. Doing so ensures that we remain relevant and functional amidst the chaos.

Prime Insights: What is your take on R&D? Is it essential for a company’s growth?

Andy: Every company has its agenda and mechanisms to manage stakeholder expectations and investment returns. Companies with longer investment cycles, such as ours, invest

years in research and development (R&D) to create maximum value for stakeholders. In contrast, certain companies with shorter investment cycles may not invest in R&D due to internal policy, lack of capability, or sheer non-requirement.

We are proud of our R&D capacity, which is constantly enhanced by the best brains in the industry. It ensures that our solutions stay ahead of the competition, disruption, innovation and accelerate the growth of our customers and stakeholders. Our R&D makes us future-ready! We are creating an ecosystem, alongside other companies with a similar vision, to streamline fund-raising for R&D investments. Keep an eye out for more news about this soon.

Prime Insights: How do CEOs remain effective and thrive in an evolving business landscape?

Andy: Every CEO faces unique challenges, depending on the type of business, customers, and solutions they provide. To remain effective and drive continuous success, CEOs must create an original and relevant purpose or a common business goal that acts as a binding force to keep every employee, from top to bottom, aligned and working towards a shared mission.

It is up to the CEO to create a well-rounded company philosophy and instill it in each employee. CEOs must acquire, retain and train talent with the right resources and skillset to stay competitive. To be successful, CEOs must remain on top of everything happening across the company and know how to delegate tasks while keeping a broad overview.

Today, CEOs face various challenges, such as managing and raising funds, meeting stakeholders’ and customers’ expectations, competing with rivals, and showing consistent business growth. But the most crucial task is ensuring the company culture remains intact. Additionally, CEOs must use all the tools and techniques available to keep communication channels open internally and externally. They must also have the right marketing mix to remain transparent and keep stakeholders informed about their people, processes, mission and vision, products, services, challenges, and successes.

Finally, CEOs must stay ready to drive necessary changes in an ever-evolving business landscape while keeping the company philosophy alive. With the arrival of new technologies such as chatbots, ChatGPT, Artificial Intelligence, and Robotics, even the most prominent players must challenge their status quo.

But, if we keep our ingrained company values and principles in mind while keeping customers and investors close, there will be no shortage of opportunities to grow and make a difference in our markets.

Prime Insights: How important is it to keep your employees happy? How do you achieve that?

Andy: Keeping our team happy and satisfied is an ongoing commitment. I believe in the power of teamwork and recognize that this generation is eager for recognition, with high expectations, energy, and passion. They want to see quick results and expect even faster rewards. They can become frustrated if there is an insufficient response or result for a specific activity. Keeping track of each individual’s performance or results can be challenging, so I strive to keep the entire team happy and satisfied. For this purpose, we have invested in competitive HR processes and departments tasked with maintaining employee happiness.

That said, we still have room for improvement. We must address these issues at a leadership level and work to share our best practices with other companies facing similar challenges. My approach is to give the team enough space and the necessary framework to operate. I have faith that the people we hire at the leadership level will embody our culture and lead the way in meeting our goals while bringing success to our customers.

It is also essential that incoming team members feel accepted and can work in harmony with existing team members, bringing fresh ideas while also adhering to our company culture. We all share a common goal and vision: to effectively serve mid-market customers and help them grow into Fortune 500/1000 companies.

Prime Insights: Who do you look up to in life? And what would be your message to the ones who look up to you?

Andy: That is a great question! I look up to companies and CEOs who are a few steps ahead of us. Their ambition, growth, and success are inspiring, and I respect the leaders who have built their companies from the ground up. We learn from their mistakes and successes to achieve our growth in a shorter period. I also admire product companies and technology leaders who have achieved incredible success in a short time. They have been able to generate much value for their stakeholders. At Teqfocus, we focus on building a healthy business line with a top and bottom line that supports our growth trajectory and helps keep the business profitable.

My message to those who look up to me is to focus on the three key verticals of growth that any company possesses: people (the heart of the company), processes (the key to success and scale), and technology and R&D (the foundation of our services). Additionally, marketing has become an increasingly crucial fourth vertical gaining momentum over the last five years. And it is essential to ensure that the brand messaging is consistently communicated to all stakeholders in real-time. It will ensure transparency and create trust and admiration in people’s minds.

10 Most Powerful Women In Business In India In 2023

Amajor share of India’s growth is now laid upon the young, aspiration women who have done a lot in the world of business with their power of the mind, greater intellect and sheer wisdom. Some most powerful women today directly hail as top-rated business magnates who have successfully transformed the face of new India into a developing nation from several perspectives. Here is a list to celebrate and cherish about a few of them:

Kiran Majumdar Shaw

She is the Chairperson and MD of a Bangalore-based biotechnology company named Biocon India. Her company is based on exporting enzymes and making profits. With a later focus on clinical research and development services, she transformed Biocon into a pharmaceutical enterprise. Currently, with over 11k global employees, Biocon India is a globally recognized company. Forbes named her in the World’s 100 Most Powerful Women and the List of World’s Self-made Women Billionaires.

Indu Jain

An 84-year-old woman currently stands as the Chairperson and CEO of Bennett Coleman & Co. limited which owns a widely recognized Times Group. It is the world’s largest-selling English daily, TOI and the second most-read financial paper in the World- the Economic Times. Today, her company revenues are over $1.5 billion with an employee base exceeding 11,000. She was honoured with Padma Bhushan in 2016 for all her contributions.

Indra Nooyi

Her career explains how every woman has a soul to break through the rules of society and transform it. A Chennai born has been known to the world as the CEO of PepsiCo for the last 12 years. For so many years, she has been in a constant struggle to make the 24-year-old brand stand through others. Under her leadership, PepsiCo’s revenue grew at 5.5% annually. Forbes rated her among the Most Powerful Women from 2008 to 2017.

Vandana Luthra

She is the founder and chairperson of VLCC Health Care, a beauty and wellness service centre that operate in Africa, The GCC and Asia. The concept of merging beauty and fitness first came to her mind and she came up with a beauty brand that provided one-stop-shop solutions from head to toe with a futuristic approach. Today, her creation offers numerous beauty and wellness products and services from across 330 locations in 14 countries.

Suchi Mukherjee

She is the founder of Limeroad.com, an online e-commerce portal, which was initially started for women to offer a wide variety of products from dresses to accessories and so on. LimeRoad came into existence in 2012. From then till today, the company highly contends with big retail techs giants like Myntra, Amazon, Flipkart and Snapdeal. She was listed among Rising Talent – Global Leader under 40 and also won NDTV Unicorn Start-up and ET Start-up awards.

Falguni Nayar

Her entrepreneurial journey began with Nykaa, an online business and retail platform since 2012 that has today completely captured the online beauty retail segment of India. Nykaa sells 1500 brands with over 3 lakh products, including its label. Her success story makes it evident that dreams can be seen, chased and accomplished. Today, Nykaa is the largest omnichannel beauty retailer in India.

Shradha

Sharma

She is the face behind YourStory, a digital platform to publish the stories of Indian startups and which presents great stories of budding stars to the world. Her venture began in 2008. Despite all odds, her company gradually attracted investments from Kalaari Capital, Berkley, Qualcomm Ventures, etc. YourStory has till now narrated over 22k entrepreneurial stories to the world and enabled 50,000 entrepreneurs with business funding and networking possibilities.

Aditi Gupta

She is the founder of Menstrupedia, a social worker who turned the view of the world about menstruation into a digitalized way of understanding and learning about it. It creates awareness about menstruation and hygiene for girls. Its digital platform prints comics and shares videos discussing menstruation and how every girl should cope with this situation from across the world in a simpler way. She was listed among Forbes India’s 30 under 30.

Upasana Taku

In 2009, along with her husband, she founded MobiKwik, one of the first in the digital payment segment that was launched with the idea of making payments easier for Indians. Today, MobiKwik is in the second position in the mobile wallet space in the country and records over 1 million transactions done per day. Her achievement as an entrepreneur has made her listed in Fortune India Under40.

Arundhati Bhattacharya

She was the first woman to serve as the Chairperson of India’s oldest and largest commercial bank, SBI. In 1977, she joined the bank as an officer and slowly rose to its chairman’s position with diligence and teamwork. She is one of the top names for women entrepreneurs in our lives. She carries out her role in SBI efficiently by fixing the problem of non-performing assets and took the bank to new heights by improving SBI mobile app, YONO. She also began the digital version of mobile banking with changing times. Under her leadership, 5 associate banks and Bhartiya Mahila Bank merged with SBI.

Indian entrepreneurs have showcased to the world what potential they have to bring a storm of revolution across every domain. Technology is where we have witnessed majestic leaders rising from the ground and bringing advancements beyond our imaginations. Drone technology is a quintessential field for India to explore and experiment further. Built on the shoulders of an adroit entrepreneur, Enord Private Limited is India’s First AI on-edge Drone Tech Start-Up. At Enord, drones with AI Pilot technology systems are designed and developed for autonomous navigation. These drones are capable of flying even in the most challenging and confined spaces. The Vision of the Company is to create an ease in operating, generating insights, and taking action that does not depend on the formulaic use of a Magnetic compass. It was a moment of absolute honour for us to have the opportunity of sharing a conversation with Enord’s Founder & CEO, Mr. Muhammad Anas. Mr. Muhammad Anas turned his childhood infatuation with drones into his entrepreneurial passion. Born Curious and innovative, Mr. Muhammad Anas has the innate qualities of an entrepreneur, he had a flaming desire to build something of his own. Mr. Anas was 2 years consecutively gold

ENORD

PVT. LTD.

Prepping Up to Embark a Gigantic Impact on India’s DroneTechnology Industry

medallist in zonal, central, state level science & engineering fairs in school time and grabbed the first breakthrough of representing his college at Asia’s biggest fest organized at IIT Bombay. There he also cherished the glorious experience of becoming a part of International Robo Wars. The major motivating force behind Enord’s inception was to pave a different path for addressing the complexity of the drone ecosystem and create a comprehensive solution that improves overall efficiency and ease of use. As drones are becoming increasingly popular in a variety of industries, their integration into existing systems is still quite complex and challenging. We have many more knowledgeable insights to share from the conversation we had with Mr. Muhammad Anas and hence featured the same under the special segment of “10 Most Valuable Brands to Watch in 2023”.

Mr. Muhammad Anas Founder & CEO

Mr. Zain Saeed Co-Founder & COO

Beginning a Tale of Excellence

Entering a less-explored domain of drone technology, Enord had to navigate through numerous adversities. Oodles of consistent efforts went into identifying the right team members, finding the appropriate office space to work in the center of Delhi, the heart of the country in a beautiful workplace in IIIT Delhi Innovation & Incubation Center, securing initial rounds of funding from IIT Mandi Catalyst & iHub, getting business mentorship from IIM Kozhikode LIVE, and potential prospects to enter in defence via iTIC IIT Hyderabad while understanding compliance. Mr. Anas hails from a decent family background and had very limited resources to start his venture. The courage and learning he gained during his early academic years encouraged him to set up his own tech society and later organize a technology fest in the college. He then went ahead to incorporate his tech society as OPC Pvt. Ltd in July 2019. Soon after its incorporation, he found his CoFounder and COO, Mr. Zain Saeed. Mr. Saeed joined the company and committed himself to taking the organization to further heights of excellence. Mr. Saeed’s determination, zeal, excellent persuasion, and social skills have been an immense source of surreal motivation for Enord.

Staying Attuned to Customer’s Expectations

Enord took on the task of defining the trust factor in the market with diligence and perseverance. Right from its inception, Enord wants to ensure high-quality products/ services, and to be transparent in all its processes, ensuring data security and privacy, establishing robust partnerships with trusted organizations, and maintaining a strong commitment to social responsibility and ethical business practices. Mr. Anas also shared that the team has poured all their integrity into creating a unique brand identity. Keeping up with the changing market trends is an enthusiastic task for Enord as the team knows how to innovate and adapt. For the brand, a customer gives a reality check of the pain points of the industry and motivates them to develop a viable product. As of now, Enord is in the “Development Phase” and it is yet to get commercialized and connect with clients. However, they are soundly connected with organizations and other industry giants of the service sector. These established players have deep acumen about the escalating need for technology on which Enord is currently working. The brand has created a core value by developing 9 IPs out of which 3 are patents.

Principal Differentiators of Enord’s Business Model

Enord is building an IP-based business, targeting industries and sectors as a key differentiator of its business model. The first differentiator in the process of making it is the world’s first AI Pilot Drone (INSPECTOR) which is the most intelligent drone in its form factor under 7Kgs of weight & wheelbase of 700mm that comes with an end-to-end ecosystem of autonomy (AI Drone). The other differentiators are its work ethos and business philosophy of “Say less do more! ”.

“By delivering high-octane products and also bestowing the customers with adequate information about the product, we want to gain the trust of the customers. We are quietly working on the product’s development and technological aspects because we haven’t yet begun to sell the product. Our brand has not been prominently advertised in the media. Now, though, we are starting the GTM with the help of our incubators and promoters.

Wisdom from the Founder’s Desk

“We want to be successful not simply in creating something novel and intriguing, but also in providing genuine value to customers. Real value creation involves attending to real needs and challenges. It entails putting the customer first and comprehending their problems, needs, and goals. Every entrepreneur should be passionate about creating goods and services that address these requirements and offer real advantages to the consumer”. It required a lot of work from ideas to prototypes to MVP and GTM because deep technological products are critical especially those with AI on edge. So for the future, we are gearing up to launch the world’s most powerful and capable drone “INSPECTOR®” and have a $2 Million Pre-Seed round of fundraising in mind.

DIGITAL MARKETHICS

Helping Business Explore Digitized Solutions for Greater Business

Most modern customers conduct extensive web research before making a purchase. It exemplifies how essential it is for the company to have an internet presence. There are two possibilities for managing one’s digital marketing efforts: an external digital marketing firm or an in-house marketing team. You should read this post if you need a top-notch digital marketing and advertising agency in India. The Digital MarkEthics company, created by Saurabh Ganguly, is nationally recognized for its superior services. Therefore we decided to feature an in-depth interview with its CEO.

The Inspiring Backstory

The late Zig Ziglar said, “You can get whatever in life you desire if you will simply help enough people get what they want,” Saurabh Ganguly once came across this phrase while perusing social media. It perfectly encapsulates his plan to launch a business called Digital MarkEthics. The company takes an ethical approach to the digital transformation of its clients, freeing them to focus on what they do best.

Challenges Experienced

During the time that the Pandemic was making people nervous all across the world, Saurabh launched his business. The company’s initial objective was to assemble a competent and dedicated staff to assume responsibility. To hire the greatest people available, the company needed a solid plan. The company’s policy of allowing employees to work remotely meant they could consider applicants from anywhere in the world. The challenges it faced are now advantages. The trip was pleasant because of the company’s openness, adaptability, cooperation, and coordination.

Unique Selling Proposition

According to Saurabh, honesty and integrity are paramount in the corporate world. The digital marketing firm Digital MarkEthics is well-known for its moral compass. The company would never lead a partner astray by giving them unrealistic expectations. The company prioritizes the development of long-term relationships with its clients. Even though they are not completely trustworthy, Saurabh

thinks their partnership will last. To survive in such a volatile and cutthroat business, the company has remained committed to its founding principle of ethics. Digital MarkEthics’s special feature directly results from the close relationships it has fostered with its expansion sponsors. Since new brands are constantly popping up, the company cannot guarantee their reliability. But it is also true that they cannot keep going if their employees are not trustworthy and committed to doing a good job. The company must maintain its commitment to its clientele. It is important to establish a positive reputation in customers’ eyes, adds Saurabh.

SAURABH GANGULY | CEO

The Solutions

In the realm of digital branding and marketing, Digital MarkEthics provides a comprehensive service. The company offers complete services for launching a digital presence, including web development/design, analytics, digital marketing, branding, and content marketing.

Differentiating Oneself

Digital MarkEthics’s greatest strength is its dedication to ethics in the face of the pervasive and perilous nature of the technology business. The company is consistently leading its associates to the highest achievable outcome. It does not ever provide people with false data to believe. The company keeps its staff abreast of all developments, and its plans are adaptable enough to accommodate sudden shifts. As a result, the company has accomplished its goal. The company gets virtually all of our new business from word of mouth. It proves that the company has established a solid reputation among its clientele.

The Perfect Client

Instead of calling them clients, Digital MarkEthics refers to them as “growth partners.” They say that expanding their client base is essential to the company’s success. They are traveling together on a road that will benefit both of them. The company is customer-focused, working tirelessly to help them attain their goals. The company’s digital marketing efforts span a wide range of sectors. It maintains a strong commitment to ongoing investigation despite shifting focus between brands and sectors. The company invested extensively in the preliminary research phase to gain familiarity with the market, the demographics of the target audiences, and the competitive landscape and then developed a unique strategy.

According to CEO Saurabh Ganguly, the company’s clientele spans many sectors. To grow into a successful brand, the company is dedicated to providing its customers with the services they need. Since it takes an ethical stance, it will eventually earn the trust of its customers.

As of now, the company does not employ any sales personnel. They rely heavily on referrals, or “word-of-mouth marketing,” to bring in new customers. For the current business partners to recommend the company to their network, it must provide a service that they find satisfactory. Their faith in the company is also an indication of their willingness to do so. There are currently a large number of digital marketing agencies. It is a highly competitive field. The company has maintained its position in the face of intense competition by being true to its ethical principles regarding its service and partnerships. Marketing in the Digital Age, Done Right - that is the company’s guiding principle. The brand’s visual identity will shape a customer’s impression of Digital MarkEthics’s trustworthy service.

Digital MarkEthics’ Marketing Strategies

Saurabh has extensive digital marketing experience and understands the significance of online platforms like Facebook

and Twitter. Constant service promotion may be seen on various social media and online channels.

Proposed Future Changes

Digital MarkEthics will have a fruitful year in 2022. The company has hit the one-year mark, and its first anniversary was celebrated with a get-together. Its business performance in its first year has been far beyond expectations. As more employees with varied backgrounds and expertise join the team, the company can better serve a wider range of customers. Amazing Workplace has acknowledged the company thanks to its dedication to remote employment best practices. Additionally, the company plans to keep this amazing journey going in the days to come.

The company will implement all marketing strategies driven by technology. Its accomplishments to date are only the prologue to its future glory. The company will work harder and smarter to ensure that it is included among the best companies offering a full suite of digital marketing services for international and domestic campaigns.

Journey of Saurabh Ganguly

According to Saurabh, “it has been a beautiful trip throughout the last 16 months.” He likes to think that, as an entrepreneur, he can make a difference in both the financial success of the company’s business partners and the quality of life for his employees. Saurabh is gaining knowledge from this as well. Although he is a firm believer in lifelong education, he thoroughly enjoys this time and the many new experiences it affords him.

What Saurabh Wants to Achieve?

Saurabh’s success in the coming year will be measured by the company’s increased level of client and worker satisfaction and the breadth and depth of its solutions and services. To this end, the company will prioritize developing cutting-edge marketing strategies that address customers’ pressing needs in real-time. He further emphasized that while Digital MarkEthics does place a premium on its customers, the company also places equal value on its employees. With Saurabh’s help, his staff is always content and productive, thanks to the company’s openness to new ideas and methods of doing business. They are essential to the company’s success; without them, Saurabh’s business would stagnate.

Entrepreneurial Tips

Always have faith in yourself and your abilities, Saurabh advises aspiring young business owners. Know exactly what it is you wish to accomplish. Having a plan in place to assist you in succeeding might be beneficial. It would help if you adopted digital strategies to reach more clients and build your brand.

Appreciation for Prime Insights

The openness and promptness with which Saurabh receives responses from Prime Insights Magazine have earned his praise. It is great that the magazine is trying to publicize the wisdom of the business owners and CEO. They have Saurabh’s warmest wishes. He would like to keep working with you on future projects as well.

Per fec tly Labeled Data Per fec t Machin e Model

“Always a synergy of your model and our pixel-per fect , labelled data”

Industries Ser ved:

Agri-tech

Autonomous Vehicles

Finance & Insurance

Construction

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Par tnership with ARAI for complete Indian Road Dataset info@qualitasglobal.com www.qualitasglobal.com

Drones, Defense, Security & Sur veillance

Medi-tech & Robotics

Manufacturing & Logistics

Marine, Travel & Leisure

10 Key Principles of an Effective Digital Transformation Strategy

Digital transformation has become a key component of business strategy in recent years. As technology continues to evolve and become more integrated into our daily lives, businesses must adapt to stay competitive. Here are ten key principles of an effective digital transformation strategy:

Customer-centricity

Digital transformation should be driven by a customer-centric approach. By understanding the needs, behaviors, and preferences of your customers, you can tailor your digital transformation efforts to meet their expectations. This can involve developing new products and services, improving the customer experience, and creating new channels for engagement.

Data-driven decision making

Data should be at the center of any digital transformation strategy. By collecting and analyzing data, businesses can gain valuable insights into customer behavior, market trends, and performance metrics. This can inform decision making and help businesses make informed decisions about where to invest their resources.

Agility and flexibility

Digital transformation requires a mindset of agility and flexibility. Businesses must be willing to experiment, test new ideas, and pivot quickly when necessary. This requires a culture of innovation and a willingness to embrace change.

Continuous improvement

Digital transformation is not a one-time event, but an ongoing process. Businesses must be committed to continuous improvement, constantly seeking ways to optimize their digital capabilities and enhance the customer experience.

Talent acquisition and development

Digital transformation requires a skilled workforce with expertise in areas like data analytics, software development, and user experience design. Businesses must invest in talent acquisition and development to build a team capable of driving digital transformation efforts.

Integration across functions

Digital transformation efforts must be integrated across all functions of the business, from marketing and sales to operations and finance. This requires cross-functional collaboration and a willingness to break down silos.

Technology innovation

Digital transformation requires a focus on technology innovation. Businesses must be willing to adopt new technologies and invest in emerging trends like artificial intelligence, blockchain, and the Internet of Things (IoT).

Customer journey mapping

To create a truly customer-centric digital transformation strategy, businesses must map the customer journey. This involves understanding the various touchpoints and interactions that customers have with your business and identifying areas where digital tools and technologies can enhance the experience.

Security and compliance

As businesses become more reliant on technology, they must also prioritize security and compliance. This requires a robust cybersecurity strategy, data protection policies, and adherence to regulatory requirements like GDPR and CCPA.

Change management

Digital transformation requires significant change management efforts. Businesses must communicate the vision for digital transformation, engage stakeholders, and manage resistance to change. This requires a strong change management plan and effective communication strategies.

In conclusion, digital transformation has become a critical component of business strategy in today’s rapidly evolving digital landscape. By following these ten key principles, businesses can develop an effective digital transformation strategy that is customer-centric, datadriven, agile, and innovative. By investing in talent development, technology innovation, and change management efforts, businesses can stay ahead of the curve and thrive in the digital age.

DURIAN INDUSTRIES PVT. LTD.

Delivering Marvelous Workplace Solutions Under The Dynamic Leadership Of Mr. Sajjan Dokania

over these years and his motivation has always been the love for the work he does. His proactive vision inspired us. The unmatched service portfolio and the spirit for serving the best are all set to captivate our readers.

A Glimpse of the Luminary

Previously engaged as a business analyst for the business in Kolkata, Mr. Dokania has hand-held the firm since its inception in Mumbai in 1981. He has had a significant role in transforming the business into a fully-fledged interior solution firm over the last four decades. Having understood the market requirements; Mr. Dokania has set up nine major manufacturing units. These units manufacture Plywood, Veneer, Laminates, Doors, and World Class Furniture right here in India. Leading by example, Mr. Dokania personally looks into every business vertical. Many times he selects products and materials from across the world to ensure the quality check. His ardent conviction, far-fledged ideology, and positive attitude have contributed to establishing the firm at massive heights.

Beginning the Journey

lucrative actions and realistic goals. With that being said, the right balance between your successes and failures can prove equally fruitful. Since the beginning of the company, I have always worked with the same conviction, and facing doubts all the way is obvious. However, we need to stick to our confidence and vigor. Every endeavor might not give similar results. But having agility along with that positive attitude will go a long way to determining true success.

Talking about the Achievements with Pride

Mr. Sajjan Dokania: Our Company is glad to have enjoyed an incredible journey over these years along with adding many feathers to the cap of achievements. We will be taking it year by year!

• In 1985, Durian started plywood production and opened the doors to the first manufacturing unit in Palghar.

• In 1998, an entire timber-peeling plant was installed in Wada, Maharashtra. After the course of years, our quality made its mark and we saw an immense spike in demand. By 1991 we set up in total four manufacturing units in Palghar.

• In 1998, Durian ventured into the manufacturing of PVC for Door Skin and Molded Doors with an exquisite art facility at Wada, Maharashtra.

• In 1999 Durian created an exclusive Home Furniture Showroom in Ahmedabad with an imported-centric home furniture vibe to it.

• In 2001, our largest flagship store was launched in Mumbai.

• 2006 was our year of introducing Modular Furniture and we saw an optimistic beginning of modular workstation production.

• In 2010 we were felicitated with the prestigious FSC certificates.

• 2012 welcomed another milestone of setting up a Secondary ETP Plant which enables us to recycle over 10 lakh liters of water each month.

Digitalization for the Win

Mr. Sajjan Dokania: Digitalization has many benefits as well as challenges associated with it. For us standing true to the basic DNA and mission of the company while adapting to the continuous cycle of digitalization was quite a task. The company needs to move along with these numerous changes. The leader has to take those lessons along and have the vision to lead the team. The ultimate goal is to have a sound clarity of achievements and the roads that lead us to them. Digital is a powerful tool to interact with a wider audience and serve consumers with authenticity. The pandemic pushed the pedal of our digital journey. Leveraging it, we were able to recognize the purchasing patterns of our consumers. When this edge is understood and implemented in the right direction, then it has the strength to surpass all those tough ceilings.

Amplifying Client Satisfaction

Mr. Sajjan Dokania: It is our personal belief that when someone purchases a piece of furniture, it leaves a surreal memory behind. For these satisfying experiences, we go miles ahead to serve our consumers with integrity and values. Our evergreen creations are fabricated with a blend of form and functionality to enhance the paradigms of the Indian lifestyle. We have the call to invest in our people and resources thereby bringing new things every day!

Aspirations for the Future

Mr. Sajjan Dokania: We are working to grip our hold on PAN India by creating various touch points for our customers in the form of brick-and-mortar stores. Our near goal is to become the first and trusted choice for exemplary interior solutions. Expanding the range of products and services offered will let the consumers choose from the pool as per their choices. Building an ardent online presence and enhancing our performance will also be on our target list. Marching towards digitalization and leveraging it to curate an upstanding experience for the online audience is another significant strive for us. We want our online audience to enjoy a simplified and hassle-free ordering process.

Motivating the Team to Keep Flourishing

Mr. Sajjan Dokania Chairman & Managing Director

Good-quality and well-designed furniture can give any space, magnificent and aesthetic vibes at an instant. The extra element of finesses is added because your furniture has the power to leave an ever-lasting impression. So, our Prime Insights team is back again with another story of success and dedication by featuring Durian Industries Pvt. Ltd. The brand holds the pioneer position in devising veneer to plywood, home-to-office furniture, modular furniture to office furniture, and workplace solutions.

Durian Furniture is a company that coalesces its passion for client satisfaction along with industry expertise to bring quality products on board. With an impressive catalog of 700- products ranging from factorymade to imported furniture, the company is relentlessly working in their realms. Mr. Sajjan Dokania- the Chairman and Managing Director of Durian Industries Pvt. Ltd has been the strongest pillar of support

Mr. Sajjan Dokania: The Company made its first move in the wholesale and retail trade of plywood in 1981. Later in 1985, we started creating majestic spaces for homes and offices. From the days of importing furniture, we now ventured into setting up our manufacturing unit. We manufacture our range of ergonomic sofas, beds, chairs, and tables. After the inception of our modular factory, we have evolved into a trusted provider of colossal office desks and shelving systems. We have handled multiple turnkey projects of all scales and sizes across both the public and private sectors of India. The roots of our company have absorbed over 40 years of expertise and knowledge in crafting basic spaces.

Standing Strong Against the Obstacles

Mr. Sajjan Dokania: The times are changing and becoming challenging for new CEOs. The current leaders are much more confident with efficient management skills and education in hand. The modern go-getter attitude is helping the c-suites to overcome all of these challenges. Just having a thorough understanding of the market in terms of knowing the ROI helps germinating

• Our team and customer panel witnessed the inception of Wink Mattress and Beddings from Durian. It included a dense range of décor products and interior designing consultation services. We started delivering our services to over 7000+ pin codes country-wide.

As we discussed, our conviction has made us what we are today and many more goals are in the queue of making their sparkle.

Research and Development Form the Backbone

Mr. Sajjan Dokania: Durian Industries mixes the passion for client satisfaction with industry expertise to come up with quality products. Every time we try to elevate our creativity and exceed the previous ones. Challenging the way we perform and perceive things with a different approach helps us to dive deeper into business innovations. The company is collaborating with the reputed ones in the industry to know how people think. Our classic range of designed and handcrafted veneer beds comes with intricate Marquetry work. These veneer beds are the epitome of creativity and we have created marvels with veneer.

Mr. Sajjan Dokania: The business space is becoming challenging and the only way to stay relevant is to maintain consistent quality and service for decades on end. The other challenge is to keep moving with time and learn new things. With an ebullient team of professionals, Durian has forayed into e-commerce platforms and made our presence across India with more than 40 stores. We launched our website in 2015 and brought a rigorous flow of ideas, thoughts, and discussions with a focused goal of creative ideology. Every employee needs to feel that they are the building blocks of the big picture and have a sense of individual ownership in the company’s growth.

Parting Words for the Readers

Mr. Sajjan Dokania: To have that edge over the peers, all entrepreneurs need to have a vision that stands true to its purpose. You have to be daring to dream big and aim at higher heights on realistic grounds. Always have the energy to work as a robust team with mutual trust and shared accountability toward a common goal. The environment needs to be collaborative and productive to achieve fresh perspectives. To be able to see the brighter side of challenges, we can inspire to create a business innovation that drives sustainable efficiencies and delivers indomitable product offerings.