The PrimeTIMES

The

PrimeTIMES Livestock and Agri-News That Matters to You Since 1991

Volume 2, Number 1 • August 2021

2021 SHOW CALF SALE

– Steers and Heifers – SEPTEMBER 12

HALEIGH STEPHENS

REESE TOLER

EXCEPTIONAL GENETICS + PREMIUM SALE FEED

BIDS DUE BY DUSK

4482 HWY 32 - WINCHESTER, INDIANA

Guest Consignments from Brutus Show Cattle Brian: 937/459-0209 • Dru: 317/902-9536 Travis Pegg, Herdsman • Spencer Goettemoeller Brutus: 765/576-0362

SPENCER GOETTEMOELLER

RYLANN VAUGHN

©PrimeTime AgriMarketing Network, Inc.

Visit us at PRIMETIMEAGRIMARKETING.COM

SPENCER GOETTEMOELLER

DREW JACOBSON

The premium feed for creep feeding and prepping sale calves!

Calves on this highly fortified diet will have more body, bloom, and most importantly, a healthy gut. We use our patented yeast product, Opti-Ferm XL®, to maximize gut health, appetite, and feed conversion.

Use Show Calf Accelerator with confidence to make the most of your genetics and boost your sale average!

CUMMINS FAMILY

HALEIGH STEPHENS

PROTEIN - 12% FAT - 3% FIBER - 14%

NIGHTINGALE FAMILY

Medicated with Bovatec • T5912FOC

Powered by Kalmbach Feeds® (888) 771-1250 • (419) 310-3159

HARVEY GIRLS

VICTORIA WAITS

ETHAN MARSH

PAGE 2 — AUGUST 2021 — ­ THE PrimeTIMES

KR 4217 (FB17727) 4217 is a long bodied cow with a beautiful udder, and she is an outstanding donor as well. She is a daughter of Kitateruyasudoi J2810 and her dam is a Bar R 12P daughter from Lone Mountain, thus packing her pedigree with performance. She sells with a bull calf at side that is true herd bull quality.

RGR H473 (Australian Assn # RGRFRH473) This daughter of Mayura L0010 is one of the first born L10’s in the US, and she has the look, and performance that we all anticipated. The bottom side of this young female’s pedigree is equally as impressive featuring Itomoritaka J2703 combined with TF 148. Prepare your donor pen for this one and three full sisters that sell.

August 21, 2021 6:00 pm

KR127 (FB12886) If you are looking for foundation Wagyu genetics, do not miss this direct daughter of Mazda. She is a big ribbed, powerfully made cow that has solid muscle shape down her top and carries it deep into her quarter.

This proven donor has produced 18 progeny for Kay Ranch.

CDT

Sale at Tenroc Ranch

Salado, Texas

O Featuring over 100 lots of

AUGUST 2021

REITER’S BLOCK County Fair Season Let’s hear it for the county fair! The uniquely American tradition that is responsible for so many great things and people in our industry.

Countless memories and important traditions begin and continue at county fairs all across the USA this time of year; too many to count really.

The county fair is where our next leaders get their starts- even though many of them downplay their local successes later – and earn their bona fides; it’s like Basic Training for stockmen and it is essential to their development. The county fairs are back in full this year and it’s great to see; maybe last year worked to remind us of just how important local fairs are and why it’s essential to support them. They may seem like small potatoes to the “big shots”, but those who know, know that our premium livestock business would not exist without them. So, three cheers for the county fairs…long may they give us an annual meeting spot for joy, leadership, learning, drama, tradition, and so much darn fun.

The Up Cycle Are you watching the markets? Are you getting ready? The business of owning cattle is getting really good lately and it’s about to hit a stretch run of some really profitable times. I am no economist but it doesn’t take a PhD to figure out that things like total cattle population, cattle on feed, harvest capacity, and customer demand are aligning in such a way that there just will not be enough to go around before long; the signs are everywhere.

Now you can’t say I didn’t warn you in 2012 before the boom times of 2014-2016 happened (it was a regular part of my opening speech at auctions) and I am putting it in writing this time to get it on record. You can remind me later if I was wrong; but I won’t be.

Enjoy the summer. Go to the fair.

premium Wagyu cattle, all registered with the American Wagyu Association and the Australian Wagyu Association and have genomic enhanced EBV’s.

O

BREEDERS:

RCR81 (FB11570) 1013X is a donor that is sure to add carcass quality to any herd. She is a direct daughter of Itoshigefuji (TF147) and her dam is a daughter of Itoshigenami (TF148). This combination is known for producing top quality carcass performance, and this cow is a proven donor.

BLB 45E (FB27566) 45E has a rare combination of look, balance and a packed pedigree.

She is a stout, deep bodied cow with a flawless structure and perfect udder.

She is sired by TF Itomichi 1/2 and out of a daughter of JVP Kikuyasu-400.

Brandon L. Baker 830-305-6825 Seguin, TX

R-C Ranch Ryan Cade 979-864-3540 Angleton, TX

Sale includes 30 performance-tested genomically enhanced bulls.

Ranger Cattle Josh Eilers 912-257-9308 Austin, TX

Be sure to watch the American Rancher on RFD TV August 9 at 8:00 pm central time.

Kay Ranch Bubba and Donna Kay 512-801-1424 Manor, TX

Craig Reiter, Publisher

Published quarterly at Perrysburg, Ohio 43552 PrimeTIME AgriMarketing NETWORK, Inc PO Box 305 • Perrysburg, OH 43552 Web: primetime.marketing • Phone: 877.800.9230 USA One Year: $15.00 USD Canada One Year: $27.50 USD Address changes to: PO Box 305 Perrysburg, OH 43552 To advertise, view details online at: primetime.marketing/primetime/advertise or call 877.800.9230 The advertisements and information contained in this publication were developed from information provided by the advertiser(s).

That information is assumed accurate as presented to the editors. PrimeTIME AgriMarketing NETWORK, Inc. is in no way endorsing the products, opinions, or services being advertised and will in no way be held responsible, financially or otherwise, for the truth of the information contained herein.

THE PrimeTIMES — AUGUST 2021— PAGE 3

605_806.qxp_Layout 1 7/18/21 8:38 PM Page 1

To apply for a 2022 award please visit donorsunlimited.com and apply before June 1.

Gold Winner

Macie McCollum

Texas A&M University

CONGRATULATIONS

to these winners for their scholastic and extracurricular excellence.

The 605/806 Memorial Fund is proud to assist these future agricultural leaders as they pursue their dreams.

THANK YOU to our many donors in 2021.

A portion of every purchase made in a Donors Unlimited event supports this fund and, without your support, these awards would not be possible.

To date, more than $56,000 has been awarded to students in need.

Learn more at www.donorsunlimited.com or call the fund administrators at 877.800.9230.

Brought to you by the parters at DONORS UNLIMITED and the families of BRENT BEITLESPACHER, LOGAN RAU, and NICK REIMANN.

Silver Winner

Ashlynn O'Brien

Butler Community College

MOVING FORWARD BUT REMEMBERING FONDLY. 605/806

Bronze Winner

Ainsley Peterson University of Illinois

PAGE 4 — AUGUST 2021— THE PrimeTIMES

VINTAGE RITA 6114 The dam of herd bulls and a feature of this fall’s lineup

GMA 3L COLOSSAL 8307

GMA 3L SHOCKER 8307

Elite performance across the board

Proven performance and maternal value

Home of "The Program" WYOMING, ILLINOIS J. Riley, Owner Jeff Wisnefski, Manager: 815/274-3860 cardinalcattlecompany.com FEMALE SALE: December 11

BULL SALE: Cardinal Merit

Winning Show Steers & Heifers

FOR SALE PRIVATELY SALES BEGIN SEPT 1 ON THE FARM STOP IN ANYTIME BUT DON’T WAIT!

Located between I-70 and US 40 - 10 minutes from the OH/IN border

MULTIPLE BREED BANNERS WON

BY JESSICA MILLENBAUGH

Congratulations to these and more winners from our 2020 crop!

2021 CLARK COUNTY CATTLE BATTLE RESERVE GRAND HEIFER - RING A • 4TH OVERALL - RING B

Shown by Abbie Collins

RESERVE SUPREME HEIFER 2021 OHIO BEEF EXPO

Purchased by Winegardner/Klingaman Shown by Mackenzie Neal

2021 NATIONAL JR. CHI SHOW 4TH OVERALL 2021 NATIONAL JR. MAINETAINER SHOW 4TH OVERALL

Shown by Madilyn Norvel 2021 GIBSON CO PREVIEW 3RD OVERALL 2020 HOOSIER CONGRESS CHAMPION MAINE-ANJOU

Sold by Schaeffer/Tice - Shown by Clayton Main

February 5