The PrimeTIMES - March 2022

THE PrimeTIMES — MARCH 2022— PAGE 1

The

PrimeTIMES Livestock and Agri-News That Matters to You Since 1991

Volume 2, Number 4 • March 2022

©PrimeTime AgriMarketing Network, Inc.

Visit us at PRIMETIMEAGRIMARKETING.COM

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Partners in Performance

Angus Bull Sale

April 2, 2022

Saturday • 6 p.m.

Muskingum Livestock • Zanesville, OH

Their sons will Sell...

Myers Fair-N-Square

Way-View Cattle Co. LLC

Fred Penick & Family Hebron, OH (C) 740-404-1832

To request sale book, contact Sale Mgr. Dan Wells - 740-505-3843

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PAGE 2 — MARCH 2022 ­— THE PrimeTIMES

Broadcasting some of the countryʼs top sale events!

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THE PrimeTIMES — MARCH 2022— PAGE 3

PAGE 4 — MARCH 2022 ­— THE PrimeTIMES

Ohio Angus

SUPER STAR

Sale

under the

Friday night lights!

Ohio State Fairgrounds - Columbus, Ohio

Friday • March 18, 2022 • 5:00 p.m.

DCC Georgina 1074

Reg#: 20139935 • DOB: 9/4/21 An outstanding prospect combining the show heifer sire Primo with the famous Georgina cow family. Her dam was a high selling female at Champion Hill and went on to be a NJAS Res. division champion.

Spring Bull Sale March 10 OMAHA, ARKANSAS

SCC SCH 24 KARAT

CONLEY EXPRESS

BNWZ DIGNITY

GATEWAY FOLLOW ME

Selling 30 Red Angus Bulls

SILVEIRAS FORBES

CONLEY SOUTH POINT 8362

BUSH’S WINGMAN

HILL VALLEY RECKONING

HE SELLS!

SWEET WILLIE

PEACE OF MIND

ICON

ESSENTIAL BUSINESS

GOOD AS IT GETS

W/C BANKROLL

W/C DOUBLE DOWN

JSUL SOMETHING ABOUT MARY

LOVER BOY

WLE COPACETIC

FSF PERFECTION

DIS THE OUTSIDER

JACK OF HEARTS

REDNECK

RED ROCKY 2

HE SELLS!

"Red Fish" - Sold to Mimms Cattle, TX in 2021 IN GOD WE TRUST

THAT’S RIGHT

KNOCK KNOCK

PUBLIC ENEMY

STRIKIN’ GOLD

Bid in-person or via your mobile device or PC at smartauctions.auction

1.866.419.6279 CHOSEN 1

HERE I AM

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For more information: Jake Fowler: 870/715-8038

The Cowman's Kind READY TO WORK 1 OAK

TRICKED OUT

MAJORITY RULES

NOT BY CHANCE

NO GUTS NO GLORY

Maplecrest Blackbird B8130

Reg#: 19289237 • DOB: 4/18/18 B8130 was the $21,000 Ohio Beef Expo record-selling Angus female of the 2019 sale. Maternal sib sexed heifer embryos by the elite show heifer sire SCC SCH 24 Karat 838 will sell!

For more information or to request a sale book contact: Dan Wells • 740-505-3843 danwells@ohioangus.org

THE PrimeTIMES — MARCH 2022— PAGE 5

Published quarterly at Perrysburg, Ohio 43552 PrimeTIME AgriMarketing NETWORK, Inc PO Box 305 • Perrysburg, OH 43552 Web: primetime.marketing • Phone: 877.800.9230 USA One Year: $15.00 USD Canada One Year: $27.50 USD Address changes to: PO Box 305 Perrysburg, OH 43552 To advertise, view details online at: primetime.marketing/primetime/advertise or call 877.800.9230 The advertisements and information contained in this publication were developed from information provided by the advertiser(s).

That information is assumed accurate as presented to the editors. PrimeTIME AgriMarketing NETWORK, Inc. is in no way endorsing the products, opinions, or services being advertised and will in no way be held responsible, financially or otherwise, for the truth of the information contained herein.

605_806.qxp_Layout 1 7/18/21 8:38 PM Page 1

To apply for a 2022 award please visit donorsunlimited.com and apply before June 1.

Gold Winner

Macie McCollum

Texas A&M University

CONGRATULATIONS

to these winners for their scholastic and extracurricular excellence.

The 605/806 Memorial Fund is proud to assist these future agricultural leaders as they pursue their dreams.

THANK YOU to our many donors in 2021.

A portion of every purchase made in a Donors Unlimited event supports this fund and, without your support, these awards would not be possible.

To date, more than $56,000 has been awarded to students in need.

Learn more at www.donorsunlimited.com or call the fund administrators at 877.800.9230.

Brought to you by the parters at DONORS UNLIMITED and the families of BRENT BEITLESPACHER, LOGAN RAU, and NICK REIMANN.

Silver Winner

Ashlynn O'Brien

Butler Community College

MOVING FORWARD BUT REMEMBERING FONDLY. 605/806

MARCH 2022

REITER’S BLOCK Bull sellin’. Bull sellin’ is awesome. People make so many decisions this time of year at bull sales.

Some of them wild, some of them dumb, some of them smart, some of them historic. I love it. It’s great theatre and I love looking back years later at decisions made to see if our opinions were right.

You usually get the answer to that question when that same person shows up to that same sale the next time they need to restock – or sometimes when they do not show up.

I remember when Heartbeat sold high and turned heads at the OMAA Sale years ago and when Daddy’s Money brought just $7,250 and Stock Broker nearly 10x that a few years later in that same sale. I remember well when we sold I-80 in New Paris and later with other studs like Maine Man, X-Rated, Middle Man, MVP, 80 Proof, Bluestone and more in the Frozen Gold ballroom.

Other big memories include sale days for bulls like Irish Whiskey, Bravo, Miles McKee, and when SAV America brought $1.5 million. History judges each of those decisions differently but all were part of the greatness of bull sale season.

Despite all of our measures, testing, and promotion people still judge new bull prospects in all sorts of ways. Color, breed type, pedigree,

photo, video – they all count for sure. Many study the data and EPD – and even comment on it - but a smaller amount of buyers actually follow what the data tells them to do when it comes to auction time; something else drives their final decisions.

Bull selection and buying is a mysterious process driven by so many beliefs, myths, and motivations. Like I said, it’s awesome.

Some want a tall bull for their short cows and vice versa. Some need a bull they can pet, some couldn’t care less. Fat ones, skinny ones, polled ones, horned ones, bulls for the high desert, bulls for the swamps, and bulls for the central plains; they all change hands this time of year. Bulls are like wrenches I always say; you need different ones for different jobs if you want to do it right.

I am headed out to bull sales all over the US as I write this and I am psyched for all of the decisions – large and small – that are about to get made.

Some will have large impacts on the business for years to come and some will never even breed a cow. It’s the bull business and there is nothing else like it. I love it.

Buy. Sell. Be Happy.

Show Heifers? Show Steers?

Bred Females? Bulls?

Recipient Females?Frozen Embryos?

If the answer to any of these questions is “yes” call PrimeTIME today and let us make your world a better place! We can fill all orders—from that 1 special donor to 100 herdbuilders—and the results of our past selections are proven in our customers’ pastures and appreciative smiles! Why waste your time and money roaming the countryside? Instead, call PrimeTIME..we’ll find them and have them delivered to your doorstep. Problem solved.

Call Today No Obligation Genetic Consultation, Free Pricing, Huge Selection, Many Breeds Available PO Box 305 | Perrysburg, Ohio USA 43552 877.800.9230 - voice 567.336.6170 - facsimile 419.350.9159 - mobile primetimeagrimarketing.com

Craig Reiter, Publisher

Bronze Winner

Ainsley Peterson University of Illinois

PAGE 6 — MARCH 2022 ­— THE PrimeTIMES

O H I O M A I N E - A N J O U A S S O C I AT I O N Friday and Saturday, March 18 & 19

Columbus, Ohio Ohio Expo Center in conjunction with the Ohio Beef Expo Sale Preview: Friday @ 4 pm -- Auction: Saturday @ 3 pm

Selling 96 Bulls, Females & Embryos

Lot 27 - January 25% Maine/Chi BMW Onset x HAA Wisdom

Lot 80 - January 37.50% Plum Creek Refresh x GOET I-80

Lot 49 - March 50% BBR May We All x Plum Creek Paradox

Lot 32 - February 50% BNWZ Databank x Mr HOC Broker

Lot 67 - March 75% BNWZ Databank x HAA Wisdom

Lot 15 - March 75% NMR Maternal Made x BBBN X

Lot 43 - March 62.50% We Need More x BPSL Boomer

Lot 1 - January 75% BOE Garth x JPF Daddy's Money

Lot 81 - February 37.50% SAV Bismarck x GOET I-80

PLAN TO ATTEND A GREAT EVENT - THIS AUCTION PRODUCES BREED LEADERS EACH YEAR Catalogs available now at primetime.marketing or by calling the event managers at 1.877.800.9230

CHEAP FLIGHTS INTO CMH DAILY 15 MINUTES FROM AIRPORT

Lot 35 - February 25% PVF Blacklist x GOET I-80

Lot 45 - March 50% The Headliner x GOET I-80

Lot 77 - Bred Heifer Due April 4 to GOET I-80

Lot 203 Donor - GOET I-80 x Draft Pick Selling embryos by BK Xikes and BOE Epic

Lot 18 - April 75% BNWZ Databank x NMR Maternal Made

Lot 26 - January 50% GOET I-80 x CSCX Bandwagon

Lot 8 - February Purebred BOE Garth x BK Unlimited Power

Lot 34 - February 37.50% Seldom Rest Sandman x GOET I-80

Lot 48 - March 50% BNWZ Databank x Mr HOC Broker

Lot 73 - May 75% LDSC Unleashed x GOET I-80

Lot 41 - February 25% NMR Maternal Made x Mr HOC Broker

Lot 58 - April 25% BBR FX May We All x Monopoly

This Is Just a Sample of the Quality That Will Sell - Plan to Attend!