Prina Bajrcharya Work Portfolio

Prina

Bajracharya

UX Consultant | Educator

http://linkedin.com/pribaj

https://instagram.com/feel_sketch_share

ABOUT ME

Hello, I’m Prina Bajracharya.

Working in design isn’t just a job; it’s a full-time passion. I simply love the act of creation. I delve into understanding people and create designs that go beyond aesthetics to make a meaningful impact.

My belief

Creativity Everywhere

Acknowledge creativity in yourself and others.

Continue to Learn

Embrace challenges, take risks, and always seek new knowledge.

Add Value

Pause, understand, and create with purpose. Ensure your work adds value; avoid doing things just for the sake of it.

Take it Slow

Quality takes time; it’s not laziness but a necessity to think, rethink, explore, reflect, and improve.

Collborate

Solve complex problems collectively. Engage, share ideas, and find solutions collaboratively.

Stay True, Stay Humble

Maintain authenticity and humility throughout your journey.

Design to Delight

START PORTFOLIO

Enhancing Remote Supervision with Bridge Site Monitoring System (BSMS)

Designing for impact in bridge health, quality control and remote monitoring

Company: World Bank | Department of Roads (DoR)

Location: Kathmandu, Nepal

Role: Design Consultant

How can we improve civil works supervision? BSMS, makes it possible to acquire rapid bridge health data via Android and iOS apps. For all bridge sites in Nepal, the system facilitates data collection, geotagged media, web-based monitoring, and remote supervision.

Enhancing Remote Supervision with BSMS

Background

Nepal’s extensive road and bridge network, spanning 14,913 km, serves as a vital lifeline. However, remote supervision and quality monitoring pose challenges.

With 2,534 bridges and 80 highways under its jurisdiction, the Department of Roads (DOR) must effectively manage construction and maintenance, placing a special emphasis on technical, social, environmental, occupational health and safety (OHS), and event-related concerns.

Goals and Objectives

Address user experience issues with the existing Bridge Site Monitoring System (BSMS), operational since 2016.

Focus on crafting a seamless experience for swift data collection within 20-25 minutes (in average) per bridge.

Deliverables

Mobile Application:

• BSMS mobile app for rapid data collection using smartphones.

• Seamless integration with the Bridge Management System (BMS) for precise bridge data and coordinates.

• Utilizes real-time photos, videos, geo-tagging, and timestamps.

• SMS alerts for urgent or critical events.

Web Application:

• Serves as a cornerstone for Bridge Branch leadership.

• Tracks field visit frequency and quality of observations reported from the BSMS app.

• Generates detailed monthly reports for a comprehensive overview.

• Visual representation of field activities on the map.

Responsibility

User Research, Field Visit, Ideation, Wireframing, Visual Design, and User Testing.

“ Challenges in tracking bridge visits across Nepal and engineer transfers between provinces highlight the need for an effective solution.

The current lack of recorded data makes retrieval difficult, especially when personnel change. Implementing a system accessible from anywhere would prove invaluable, allowing seamless tracking of bridge progress, ensuring quality assurance, and facilitating remote supervision in challenging, day-today inaccessible bridge site.“

Naresh Shakya Director, QRDC Department of Roads (DoR)

ANYWHERE

Aaiwa: Redefining Convenience, Delivering Service at your

Doorstep

Transforming Your daily experience with at-home service. Aaiwa, we got it.

Company: Aaiwa

Location: Qatar (Remote)

Role: Design Consultant

Aaiwa is at-home service platform offering a variety of services, including cleaning, repairs, plumbing, beauty treatments, and more, delivered to customers at their chosen time for utmost comfort and convenience.

Aaiwa: Redefining Convenience, Delivering Service at your Doorstep

Background

Have you ever struggled to find a plumber to fix your bathroom?

In our busy world, it’s often challenging to find reliable at-home services. Whether it’s a plumbing issue, the need for a maid, or getting ready for a special event, connecting with the right professionals is often a struggle.

The difficulty stems from the frustration and time invested in searching for service providers. Users are left with the demanding task of navigating through multiple services, hoping to discover the ideal match for their specific requirements.

Even if you do locate a professional, dissatisfaction with the work and potential hidden bills due to a lack of transparency can complicate matters.

Goals and Objectives

Create a platform that offers a comprehensive solution for at-home service needs, delivering convenience at users’ fingertips.

Easily book services at your preferred time and simplify decision-making by connecting users with the right professionals based on their specific requirements.

Deliveables

• Design an iOS, Android, and web apps for Aaiwa with a user-centric design approach throughout the design process.

• Develop a platform with streamlined booking, connecting users with verified professionals, tracking activities, and seamless online payments for an enhanced customer experience.

• Build trust by emphasizing transparency through a clear pricing model.

Responsibility

User Research, Ideation, Wireframing, User Testing, Visual Design, and Brand Identity.

The Process

Discovery App Website Design Brand Identity

• Interview

• Field reserach

• Observation

• User Flow

• Wireframe

• Visual Design

• Usability Testing

• Logo

• Brand Colors

• Typography

• Brand Guidelines

Matching Professional - Payment - Tracking

Resposive Web Design Flow

Brand Identity

A Redesign Journey for Kings College Website

Better . Simplier . Connected

Company: Kings College Nepal

Location: Kathmandu, Nepal

Role: Design Consultant

The university website serves as the initial touch-point for both students and parents exploring educational options; however, it is a section that is often overlooked.

To address this, Kings College Nepal initiated a redesign of their website, aiming to actively assist students in acquiring essential information for well-informed academic decisions.

A Redesign Journey for Kings College Website

Background

In the digital age, a university’s online presence is often the first point of contact for prospective students. A well-designed website not only serves as a gateway to information but also reflects the institution’s commitment to excellence.

Acknowledging the significance of a user-friendly interface, Kings College Nepal, with its esteemed academic legacy, understands the necessity of streamlining its current website to provide essential and informative details, catering to the needs of potential students, partners, and educators.

Goals and Objectives

The primary goals of the redesign were to revolutionize navigation, streamline program information, and provide a sense of what Life at King’s College is like.

Initial observations emphasized the need for a seamless, intuitive design, comprehensive program details, and an immersive experience that goes beyond academics. It also focused on improving the admission process for efficiency and optimization.

Deliverables

Re-design website with follow major changes:

Clean and Meaningful Navigation:

• Revamped website navigation and menu structure for a seamless and meaningful experience.

Program Information Hub:

• Revamped program pages provide comprehensive curriculum outlines, faculty profiles, and a dedicated section spotlighting student projects, connecting academic theory with real-world applications.

Book an Appointment with Kings:

• Novel feature allowing direct booking of appointments with acadamic councelors.

Showcasing Events:

• Explore the dynamic events section featuring a real-time calendar, offering a blend of educational symposiums and lively cultural festivals.

Responsibility

User Research, Ideation, Wireframing, User Testing, and Visual Design.

“

... it all started with core value

Insights from Reserach

“As a prospective BBA student, I initially struggled to choose a program due to the overwhelming process of finding information on the current website.

While there is a lot of information, it lacks the depth needed for meaningful insights.

A redesigned website with readily available crucial details would significantly simplify decision-making and reduce the need for excessive searching.“

“As an admission counselor, understanding prospective students’ needs can take up valuable time during consultations, often around 20 minutes.

Gaining insights into their needs beforehand would streamline the process, enabling me to prepare in advance and enhance the efficiency of counseling sessions.”

Dixya Khadka Admission Counselor King’s College

Sachin Daghi Final Year, BBA King’s College

Re-designwebsite

a

journey towards Creating INSIGHTFUL expereinces through DESIGN

Peerby: Unlocking Sustainable Communities

Why to Buy when you can Borrow

Company: Peerby

Location: Amsterdam, Netherlands

Role: Interaction Designer

Frequently, we purchase items that end up unused, forgotten in our storage spaces after a single use. The Peerby app facilitates borrowing necessary items from neighbours, promoting resource conservation and fostering joyful communities.

Peerby: Unlocking Sustainable Communities

Background

Based in the Netherlands, Peerby is a pioneering sharing economy company that encourages individuals to rethink ownership and embrace collaborative consumption.

Originating from the everyday scenario of underused household items, exemplified by the question:

Do you have a drill at home? How many times a year do you use it?

Peerby’s journey is driven by the aspiration to nurture community, compassion, minimize environmental impact, and cultivate a sincere desire to assist one another.

Goals and Objectives

The main aim is to shift consumer behavior towards collaborative consumption, starting with underused items. Objectives also involve fostering community bonds, ensuring secure sharing through insurance initiatives, and expanding the user base across diverse communities for maximum impact.

Deliverables

Peerby Mobile Application:

An intuitive app facilitating seamless sharing of items among neighbors.

Community Building Features:

Integrated forums within the app and notifications to promote active engagement, fostering stronger communities.

Insurance Integration:

A specialized insurance component to provide users with a sense of security when sharing valuable items.

User Acquisition Strategies: Implment referral programs, incentivizing current users to refer friends and family through simple and rewarding processes.

Responsibility

User Research, Ideation, Wireframing, and User Testing

Setting up User Testing Lab

Meet Awesome People

Collaborative Game Designed with Humanoid Robot for Children with Autism Spectrum Disorder (ASD)

Unleashing Inclusive Play

Publication: Expert System, 2015

LEGO therapy with humanoid robot for children with ASD.

Company: Dr. LeoKannerhuis

Location: Arhnem, Netherlands

Role: Interaction Designer

Discover a heartwarming project challenging the notion that children with autism lack social interest.

Immerse in a transformative journey, unveiling a two-player game with a humanoid robot (NAO) as a social wizard, guiding children toward new-found connections and shared joy, redefining play to unlock their full potential.

Collaborative Game Designed with Humanoid Robot for Children with ASD

Background

The prevailing perception that children with autism spectrum disorder (ASD) are socially awkward and do not enjoy playing together was challenged through an eye-opening interview with a mother of two children with ASD.

“

Target Audience

Tailored for high-functioning children aged 9-10 with Autism Spectrum Disorder (ASD).

Caters to varying anxiety levels, including extreme cases of aggression or passivity.

Proficient in language and passionate about LEGO, toys, and technology. My children love being in the same room but struggle with knowing how to play together.

Marleen

A nurturing mother of children with Autism Spectrum Disorder

This insight led to the conceptualization of a two-player collaborative game using a humanoid robot (NAO) as a social mediator.

Goals and Objectives

The main aim was to promote social interaction among children with ASD by creating collaborative games with the NAO robot, focusing on gradually challenging scenarios to enhance social, cooperative, and communication skills.

Deliverables

• Develop a two-player collaborative game with progressively challenging scenarios.

• Utilize a humanoid robot (NAO) as a social mediator.

• Enhance children’s social interaction and communication skills.

• Plan and execute training sessions, including Baseline, Intervention, and Post-Intervention phases.

Responsibility

User Research, Ideation, Robot Interaction, Game Play Design, Prorotyping using NAO, Plan Training Session and User Testing

Game Play Roles

NAO Robot (Task Master):

• Assigns LEGO building tasks.

• Provides step-by-step instructions.

• Prompts for mistakes and offers positive reinforcement.

Child 1 (Supplier):

• Retrieves and counts LEGO blocks.

• Hands blocks to the Builder.

• Checks progress against instructions.

Child 2 (Builder):

• Receives and follows step-by-step instructions.

• Collaborates with the Supplier to build assigned tasks.

Therapist (Assistant):

• Controls the robot’s actions through a programmed screen.

Game Scenerio Breakdown

Give Task

• Introduces the game and sets the stage.

• Builder and Supplier start building tasks

• Builder reads instructions, and Supplier provides Lego blocks and checks.

• Some LEGO blocks go missing.

• Supplier and Builder collaborate to identify missing blocks.

• Ask the NAO robot for assistance.

• Completion of the task.

Game Design Process

• Understanding user needs, types of ASD.

• Conducting interviews with parents, psychologists, and experts.

• Analyzing technical and behavioral risks associated with using robots in gameplay.

User Reserach

• Designing scenarios collaboratively with parents and psychologists.

• Prototyping NAO logues, and

Co-creating Process

NAO robot movements, diacontroller for therapists.

• User testing with typical children and parents to refine the game design.

• Additional user testing with children with ASD.

• Refining scenarios and robot movements based on feedback.

Prototyping

Iterative Process and Game Design

• Baseline session (without robot).

• Intervention session with the robot.

• Post-intervention session (without robot).

Testing Session at Dr. Leo Kannerhuis

To safeguard the identity of the children, the photos and interactions captured during research or user testing cannot be disclosed or displayed.

User Testing Observations:

• Positive response due to novelty.

• Panic when the robot fell down, with some children attributing it to tiredness.

• Engaged in greeting and collaborative play.

• Presented hand-drawn gifts for the robot (Zwart and Pete).

Post-Intervention Session Observations:

• Children requested to take LEGO to build with each other.

• Expressions of gratitude and greetings increased compared to the baseline session.

MACCHA & PUCHCHHRE’s

ADVENTURE

Illustraion Book on Financial Literacy

Company: Happy Works

Location: Kathmandu Nepal

Role: Design Consultant

Macchapuchhre Bank in Nepal, embarked on a unique project to teach financial literacy to students in grades 8-10 through an interactive, pictorial, and informative illustration book..

Machha & Puchher’s Adventure - Illustration book on Financial Literacy

Background

Macchapuchhre Bank in Nepal launched a unique project to teach financial literacy to 8th-10thgrade students via an interactive book.

The illustrated narrative tracks the main characters, Machha and Puchhre, as they encounter Genie and Bot during an educational expedition to various locations, including Machhapuchhre Mountain, the Ant and Grasshopper world, and the Folk tale of the Gold egg-giving goose.

Each chapter focusing on a specific financial concept.

Goals and Objectives

The main aim is to craft an interactive educational tool that seamlessly combines entertainment and information.

The objectives involve introducing students to lasting fundamentals of financial literacy. The commission seeks to create a captivating book that relates financial concepts, capitalizing on the popularity of manga and anime among students.

Deliverables

The main deliverable is an illustrative book divided into ten chapters, covering topics such as Introduction to Financial Literacy, Needs vs Wants, Financial Goals and Saving Habits, Digital Financial Services, Household Budgeting, and more.

The book features vibrant illustrations and an adventurous storyline to facilitate easy comprehension for students.

A total of 3000 copies are to be circulated to schools across Nepal.

Responsibility

Improvising Story, Concept Development, Creating Storyboard, Illustrations, and Overseeing the Execution until the Finalization of the Book

Meet the Characters

MACCHA PUCHCHHRE

Crafting a Timeless Identity Across Beauty and Salon Realms

Zouk Essence

Company: Zouk

Location: Kathmandu, Nepal

Role: Design Consultant

Create a timeless and versatile logo for Zouk, a beauty brand encompassing a wide product range from essentials to salon equipment. Capture elegance and adaptability, ensuring the logo resonates seamlessly across diverse product lines with a contemporary flair.

Crafting a Timeless Identity Across Beauty and Salon Realms

Background

Zouk, a versatile beauty brand, boasts an extensive array of products ranging from beauty essentials to salon equipment.

With a commitment to excellence, Zouk sought a unique, styling, and creative logo that seamlessly transcends across diverse product lines, encompassing beauty and salon equipment.

Goals and Objectives

The primary objective was to craft a logo that exuded timelessness and versatility, aligning with Zouk’s brand identity.

The goal was to create a visual mark that not only reflected the brand’s contemporary essence while drawing inspiration from a diverse range of beauty, ensuring versatility across different product categories.

Deliverables

A styling and creative logo that seamlessly integrates with beauty products, unisex items, and salon equipment.

Responsibility

Research, Concept Development, and Overseeing

Execution of Logo Design

... started with core value

Timelessness

Elegant Revelations: PUNA Cosmetic’s Innovative Packaging Designs For Pure and Safe Beauty

Company: Puna Cosmetics

Location: Kathmandu Nepal

Role: Design Consultant

Elevate PUNA’s brand identity through innovative and elegant packaging designs, encapsulating the essence of purity, safety, and artistic beauty in their cosmetic product lines.

Elegant Revelations: PUNA Cosmetic’s Innovative Packaging Designs

Background

PUNA is a cosmetic company based in Nepal, established with a vision to revolutionize the beauty industry by promoting “Pure, Healthy, and Safe” skin care.

The company focuses on formulating unique skincare products using natural ingredients to enhance the overall well-being of its customers.

Goals and Objectives

The primary goal for PUNA was to create a strong brand presence in the market by developing packaging designs that align with their vision.

The brand aimed to stand out through a unique and visually appealing packaging design for its product series: Peel-off Mask and Skin Care Routine.

Deliverables

Peel-off Mask Series:

• Embracing Translucence: Conveying a Delicate and Exclusive Aura.

• Understated Simplicity: Minimalistic Design with a Radial Pattern.

• Recognizable Identity: The Carved PUNA Logo for Instant Brand Recognition.

• Serenity in Hues: A Soft Color Palette for an Elegant and Soothing Appearance.

Skin Care Routine Series 1:

• Ephemeral Elegance: The Ink-in-Water Concept representing slow dissolution and seamless blending.

• Fluid Transformation: Visualizing ink gradually merging with water, echoing the desired Results of the skincare routine.

Skin Care Routine Series 2:

• Artistry in Motion: The brush stroke concept signifying effortless application and seamless integration into the skin, like an artistic creation.

User research, Concept Development, Prototyping, Testing and Implementation of Packaging Design Responsibility

The Process

Research on the target audience, market trends, and competitor analysis.

Brainstorming sessions to ideate unique concepts that align with PUNA’s brand values.

User Research & Concept Development

Multiple design iterations for each product series based on client feedback.

Exploration of various visual elements to achieve the desired look and feel. Design Iteration

Regular meetings and feedback sessions with the PUNA team to ensure the designs resonated with their brand vision.

Collaborative decision-making to refine and finalize the chosen concepts.

Client Collaboration

Amplifying Student Projects Beyond the Classroom

Expanding Horizon

Company: KU School of Arts | Kings College Nepal

Location: Kathmandu Nepal

Role: Faculty (Product Design and Development)

The Kings Showcase project originated from a moment of reflection during a student presentation, recognizing the potential to go beyond traditional presentations and provide a more impactful platform for showcasing student projects. Driven by the belief that current student project presentations can be improved for a wider audience, the project aims to create a dynamic platform, challenging conventional boundaries and fostering greater awareness and appreciation for students’ efforts.

As a faculty of KU School of Arts, managed the organization of exhibitions featuring projects from participants in Cop26 and In Our Hands, highlighting their processes and products as a tribute to their dedicated efforts.