Young Turks rebrands to By Jaymes

Jaymes Lunn started barbering 3 years ago, back in 2018. Coming from the fashion industry he had always aspired to be a creative, from cutting his own hair in the bathroom to cutting friends and family he was just willing to give it his all and throw himself in the deep end.

Fortunately, enough I was mentored from several other creatives working in the industry, in particular, I’d like to mention Kristian Francuski. We would spend countless hours together studying the fundamentals theoretically and practically.

Fast forward another 6 months and Jaymes found himself studying at the London School of Barbering doing his masters where he achieved his cert 3 in Barbering.

“During my time in the UK, I rented a flat in central London with my partner. I would be at school from 9-5, 5 days a week for the duration of 8 weeks. My time at LSB was an experience that took my barbering to the next level and having several educators teach me, meant that I could soak up more information which I still use to this day. I always knew how crucial social media was going to be in order to really take control in the hair industry, so I started curating an Instagram feed that showed progress from the start of my journey up until current, along with some of my favourite brands that I liked to use along the way.”

Fast track 2.5 years and he now has his own private Barber studio, is also a representative for Wahl Pro and The Barbiere Co. giving him to opportunity to share his barbering experiences with a broader community.

You first worked at Young Turks…and then bought it!

The Young Turks Barbers journey started 5 years ago where former business owners David Weir & Kristian Francuski ran the space. It was a contemporary styled studio with a love for plants and elegance, architecturally designed the studio was flawless. Fast forward 3 years and ownership changed into my hands. I decided to relocate premises and create something unique and urban whilst still cherishing the YT Brand. You can find us in a private studio that’s situated between a busy high street and a popular highway in Mosman Park. With an eye for style, I wanted to create a cage inspired interior along with a beautiful colour palette to match, paired with Luxury decor this studio is now the complete package. The culture of the shop still remains the same. A place where everyone/anyone is welcome, and quality is our primary focus. My 2-chair studio, ensures that the quality is superior and consistent. Myself and my fellow offsider Kristina are both trained in London. For this we pride our knowledge on being unique and resourceful

You have achieved some great things both with the shop and industry related.

With a 5 star google rating I pride myself on giving everyone a positive experience. I’m very grateful to run a busy studio that’s in high demand. Stemming back to the importance of social media, this wouldn’t have been possible without curating an eye capturing aesthetic that truly shows every inch of detail within our work. Being given the opportunity to represent WAHL PRO AUS as an ambassador for 2020/2021, as well as an EVO HAIR ambassador for The Barbiere Company 2020/2021 has been great and I am so grateful to work tightly with these brands.

Giving back to your clients and the industry is something you are passionate about.

As an advocate for mental health and the importance of expressing it, I partake in conversations that raise awareness for charity events that unfold throughout the year. Some of my involvements this year include representing Wahl on behalf of black dog institute to produce a promotional video for “mullets for mental health” and Real Barbers Real Talk conversation with The Barbiere Co. to raise awareness for mental health within our Australian hair industry.

What Products and Tools do you love and why?

I’ve tried several brands/companies as a professional and consumer. However, I stand for everything that Wahl Pro Aus is doing as a brand. I own several versions of each clipper, brushes, combs etc. I also love Mizutani Australia Scissors, the quality is class. As for styling products I really enjoy using Evo, they’re range is extensive, and I believe there’s truly a product for every occasion.

Where do you take inspiration from?

My creative inspiration is definitely a mixture of high-end fashion along with grunge minimalistic photography. I take inspiration from worldwide trends, in particular the fashion culture in South Africa.

Do you have signature service?

I like to cater for all hair types and styles. Anything from long to short and everything else in between. However, I believe that “You are what you post”, meaning I find that I’m known for fading. I really enjoy doing short clipper work with messy textured scissor work.

What refreshments are on offer at your store for your guests?

I’m grateful to be supplied beverages from @piratelifeperth. So, you can expect anything from a pale ale, mid strength or even a sour. I also offer whiskey, soda etc.

Tell us about the rebrand

YT is currently in the process of a rebrand which I’m excited to launch very soon. Throughout 5 years of business the brand has accomplished everything that I believe it’s capable of achieving and now it’s time to set sail into a new venture.

What can you expect from the rebrand?

Same space, same quality, same team. I’ve been working on this for some time now. My goal is to launch a brand that’s universal in so many aspects. From a Barber studio to an educational platform, you can expect this brand to be very personalised to my approach to hair and design. I also plan on releasing a limited clothing line, so stay tuned, I’m beyond excited to share this with you all.

By Jaymes is situated at 618 Stirling Hwy, Mosman Park, WA 6012@barberjaymes