3 minute read
Everyones Going Nuts
Since 2007, Scotty’s Barberino’s in gorgeous Samford Village, has offered a unique vintage charm old school barbershop; non pretentious with value for money and prides itself on giving great haircuts.
Scott Selwood, owner of Scotty Barberino’s, recently voted as one of Brisbane’s top ten barbers, says the barber business has changed dramatically since he first started out in 1991.
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“Guys are taking personal grooming much more seriously now. They’ve have got ideas on different styles and have high expectations of their grooming experience. They are more interested in new products that are a bit different from generic supermarket or pharmacy brands.”
One of the brands that Scott stocks in the shop is ‘nutcare’ … we spoke to him about this innovative product.
WHAT’S YOUR HISTORY WITH NUTCARE?
nutcare approached me just over 18 months ago to see if I’d be interested in trialling their product range. It wasn’t something I’d really considered, but after speaking with them, they told me about the growth in the male grooming industry in general and so knowing my customers like to try new products and their packaging looked premium, I trialled a few products. At first, I used the nutdust powders to dust off customer’s necks after a cut or shave. There was a lot of interest in the products as they smelled great and had cool packaging. The fact that it is all natural and not talc is really obvious when you use it. It’s nice way to finish off the cut and is clearly a quality product. I’ve taken on more of the range, adding in smooth nuts and barenuts, often selling out and I’ve had to restock many times.
WHO BUYS THE NUTCARE PRODUCTS FROM YOUR BARBER SHOP?
It ranges mainly from guys in their late 20’s to their 60’s, usually buying some after I used the powders on their neck. They really liked the smell and story of nutdust, and some wanted to try the other products. Customers constantly say, “is that new?”, “What is that?” Locals come in and buy up bottles too, as they make good gifts. A lot of women actually come in to buy it for their husbands. They love it. I always sell out at Father’s Day and in the build up to Christmas. I reckon every guy in Samford must have a bottle at home!
WHAT’S BEEN YOUR OWN EXPERIENCE USING NUTCARE PRODUCTS IN YOUR BARBER SHOP?
I like the nutdust. Rather than using the normal old talcs, it’s something a bit different, but you can tell its premium product. It’s really all about the smell for me. The packaging’s great, top shelf. You’re not going to get it in the supermarket or chemist. Customers tell me it feels great on the back of their neck after a light dust. barenuts flies off the shelf nowadays. It’s interesting, I wouldn’t have thought to stock it, but barenuts is quite popular and in demand. It’s like guys are more comfortable buying their grooming products from their barber, over some random at the supermarket checkout. There’s a bit of trust there.
ANYTHING ELSE TO ADD SCOTTY?
Bit of a funny one. A guy came in to buy smooth nuts. Hope he doesn’t mind me mentioning it now. I didn’t realise at the time, I knew smooth nuts was a good moisturiser, but hadn’t realised it was anti-wrinkle. Anyways he came in to buy it as a gift for his brother, who only has one nut left, thinking it would help him make the most of it. Apparently, it went down a treat! smoothnuts often gets a laugh at first, but when guys realise it’s actually really good quality and can be used anywhere, they give it a try and often end up buying it. I’ve had to restock it several times.
SCOTTY’S BARBERINO’S IS LOCATED AT 6/37 MAIN STREET SAMFORD VILLAGE, BRISBANE, QLD
To find out more. read all about how nutcare got started on nutcare’s website and for a range of different products, designed specifically for men’s unique skincare needs. You can enjoy some of the cracking five star product reviews while you are there.