Dateline City

“HOME TO THE BEST PROFESSIONAL BEAUTY PRODUCTS!”

THE TWEEZER CULT

Which tweezers have their own cult? Rubis Tweezers, where compromise is not an option! Precise edges, perfect closing of tips and an arm tension which yields lightly resilient resistance. Only the highest quality surgical steel. Unrivalled Swiss precision.

FEATHER SOFT SKIN

Experience wax which leaves skin soft as a feather. Over the past 37 years, Xanitalia have been creating the best, most effective waxes in the world. Strip and hard waxes formulated to melt and cool quickly for incredibly easy spreading and ultra-fast removal.

IN SAFE HANDS

Kill 99% of germs and bacteria. You’re in safe hands with our large array of alcohol-based hand sanitisers, sprays, wipes and hand washes in a wide variety of sizes. Use anytime, anywhere as needed. No soap and water required!

FAMOUS FOR PRECISION

Tweezerman Tweezers are world renown for perfectly aligned tips which grab every hair, every time. Awardwinning precision meets superior, calibrated tension for comfort and control. Best in class in the beauty industry.

THE SPACE SAVER

Optimise bench space with BeautyPRO 450cc Wax Genie Wax Heater. This lightweight, portable wax heater heats all types of hair removal products, sugar or wax-based. Exceptionally easy-to-use, and of course, a super quick heat-up!

VISIBLY TRANSFORM

Powered by exclusive Optic Chroma Complex, Apraise Eyelash and Eyebrow Tints fuse colour pigment technology with a rich cream base. Long-lasting and radiant colour which visibly transforms each eyelash and brow hair. Up to 40 applications per tube.

ENHANCE & DEFINE EYES

Hairwell, the eyelash and eyebrow tint experts. Made in Germany, Hairwell Eyelash and Eyebrow Tints are more pigmented, creamier and longer-lasting. Non-drip formula allows for precise application with superior results lasting 4-6 weeks.

FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

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THERAPIST, OR THERAPIST?

By Will Fennell

Ok, I am going to be totally honest with you here and not pretend that I love every blessed moment of my chosen career...... So, I will come clean.... Yes, there are some days I wish to stab my clients with (sterilised) tweezers. Not actually kill them as such. No, no, no! I’d never pull off an orange jumpsuit in prison, just perhaps hurt them enough, so they’d at least stop talking.

Does this make me a bad person, or even worse, a bad skin therapist?

Don’t get me wrong, I am so blessed to have clients I call family and I love nearly every single moment with them, it’s just sometimes in the mornings I hardly have the energy to apply deodorant under both arms, without then having to spend the day listening to the unique “personal” challenges, that each of our clients are facing in their day to days shenanigans.

I love being challenged with skin conditions such as acne, rosacea, lines, wrinkles, sensitivities. These tests of my professional expertise are why I went to Beauty School and not what I am talking about - these challenges are why I do what I do, and I wouldn’t change it for the world!

It’s more the other side of our profession when we slip from being skin therapists into being more “budget” mental therapists. Maybe they did teach us this particular forte at college? I just must have been doing pedicure training and missed the class at school on how to advise your client on whether to keep the lover she is sleeping with behind her husband’s back?

So, can we be good skin therapists and balance it all. One that treats skin, is empathetic, but is able to keep their clients at a healthy distance?

I myself have always had trouble with this one. I once advised a client to divorce her douchebag husband. Let’s just say it all ended badly, for all parties. But mostly me. It is surprising just how far a 100kg muscle man can throw a 65kg twinkie.

Admitting that I am not so good at it myself and to make sure I don’t ever go to prison for stabbing a client, I asked my business partner Peta Friend, who without doubt is the best skin therapist I know, who somehow perfectly balances professionalism with the warmth of a client/friend relationship, for some advice. Here are some points she gave me that help her keep a healthy therapist /client relationship balance in her life.

Peta; “Lead with kindness, ask questions about skin first, but then if the client wants to open up about their private life, listen, but don’t pry and never (ever) give advice.

Will; “But what if they won’t shut up”?

Peta; “I am always really firm, I never reply with any questions. I just listen and then lead the conversation back to their skin.

Will; “What about invitations to weddings and birthdays”?

Peta; “Depends on how good the food and champagne is! This one I decide client by client. You need to remember for a lot of my clients I have been a big part of their wedding preparation and they want me to be a part of their special day. Mostly I am very proud to be there with them”!

I really love this advice. Remember we are skin therapists, not psychologists and I think that there needs to be a very firm wall between therapists and clients when it comes to their personal lives.

But never discount that what we do is an incredibly personal service. Our clients often adore us and think of us as family. Sometimes we just need to use our common sense, listen to them, show them our appreciation and love, but remember they are clients, and you are their skin therapist. Set boundaries and stick to them.

Give them good skin, leave their personalise lives to them and that will have them coming back for more!

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2021: THE YEAR OF MAKING BUSINESS EASIER

By Elle Wilson

Ready to make 2021 the year running your beauty business becomes easier? I hear you! So, let me tell you how to begin...

I personally am a little tired of the idea that business is hard. It isn’t business that’s hard. We make it hard and ironically, it can make us feel good. We even believe that there is some kind of virtue in ‘doing it hard’. Believe me beautiful, there isn’t.

Our lack of clarity and our lack of ability to be laser-focused is what makes everything harder. It ignites our emotional body, makes our head fuzzy and leaves us feeling overwhelmed. For some of us, the shiny objects, lack of leadership skills, inability to define our one true desire for our business or take the time to ask ourselves the most important question (I will reveal this below) is what causes the chaos or “hardship”. The chaos that you will eventually arrive at if you just dive in and start “doing”.

Is there right and wrong in business? There is. It took me years to admit this. If we want to do it easier, there is a way.

When I wanted it easy, I started to listen, to be more vigilant about what makes business easy. My emotional body wasn’t needed or triggered. My overwhelm subsided.

Human beings are awesome at making messes they then have to clean up. Sometimes it’s possible and other times, it isn’t. This is why the stats that show how many businesses fail within 5 years of opening are extremely high.

Let me share with you a secret… Successful business doesn’t have the tiniest element of luck in it. It’s all about planning, strategy and moving forward with clarity.

So now think about your business in 2021... Do you want the same old struggles or to continue believing that business is hard? Do you LIKE business to be hard? Of course not! In this article, I am offering you ONE solution that is essential to you streamlining your business this year; making it easier. I will then go on and share with you how my TrueBrow™ salon owners use this solution and most importantly, why.

Over the last 36 years in the industry, I have picked up a few tricks. In the last 20 years alone, I have mentored and strategised the businesses of thousands upon thousands of business owners. The majority of them, I could even go as far as to say about 99% of them, had no idea how to answer when I asked them one of the most essential questions an entrepreneur must know to ensure clarity.

Clarity for their values, their messaging, their marketing, their furniture, their email campaigns, their promotions and so on. It’s like the laying of the foundation.

The question… “What business model is your beauty business using?” Their answer... “I don’t know, Elle?”

And there it is... BINGO! Even just acknowledging the fact that their businesses weren’t operating according to a purposefully chosen business model was like a lightbulb moment… Finally, they could clearly see where a foundational decision HAD to be made to move forward and that in itself, begins to make business easier.

I want you to take a look at the definition of these two precious words: business model.

A business model is a framework to understand, design and test your business idea. It provides a systematic way to identify how you can profitably generate revenue while creating value for your clients.

Now, don’t get me wrong, there are still challenges, hiccups and this first step isn’t the cure to all life’s pain, but selecting a business model will stabilize you, align you with your deepest business desire and most importantly, it will give you clarity in moving forward in 2021. There are many business models a beauty business can use to grow, such as a membership program, the influencer model, the referral model, the nurture model; these are just a simple few.

But there is one specific business model we offer and support our TrueBrow™ community to implement. And, the most successful of our students are the ones that follow through without a moment’s hesitation.

They operate using the “Expert/SkilledBased Model” because it is the one business model that eliminates so much extra work and offers the greatest rewards with the lowest outgoings.

This business model requires absolutely no paid advertising for the salon owner, eliminating the need to understand or use Facebook/Instagram paid marketing, let alone stay up to date with it. It requires no discounting or price cuts. It eliminates the competition and the best part, this business model can be used for absolutely ANY beauty service - that’s right! It’s not brow specific.

So, what is your next step in beginning to make running your beauty business easier?

It’s easy! Start with a solid foundation.

Choose a business model that makes your heart sing and that you know your strengths are aligned with. You have so much to continue learning when you take on the role of entrepreneur, don’t add to this by choosing a business model that isn’t aligned with your greatest strengths and one that makes everything harder.

Your business is a reflection of you. Decide for clarity and say good-bye to chaos! If you need support selecting your business model, I am always available to bounce ideas around with.

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HAPPY NEW YEAR!

By Julie Cross

Here we are well into 2021 already. I woke up this morning and as I lay there reflecting on this New Year on our expectations and on what I wanted to share with you around this, and, well it got me thinking about ‘waking up’.

Firstly, how grateful I am to be waking up to another day and another year. Let’s just start there and be grateful for that. Sometimes we really need to go back to the foundations and scaffold up from there and a ‘New Year’ is always a good time to check in on the foundations to make sure they are strong. Now that may be the foundation of our business, our personal and professional development, or our mental and emotional health. So, to start with just being grateful you ‘woke up’ today in 2021, isn’t that a good feeling!

And then I was reflecting on all of the ‘chatter’ I was hearing about the year that was and the year that will be, you know what I mean, you hear things like this, ‘Good riddance to 2020’ or ‘2021 better be better’ or ‘This had better be MY year’ or ‘I can’t do another one like that’ etc etc. And of course, much of this is habitual banter that we throw around at the beginning and the end of years depending on how we feel about what ‘life delivered’. But I would suggest we wake up to the power of that chatter and remember that what we say can influence our day and our year, and 2021 will just be the year it will be, and we will be the ones who decide the attitude with which we deal with the days we have and each day is indeed a gift. Let’s wake up to that!

But, in reflection I have also noticed people are ‘awake’ to the many gifts that they discovered in 2020 in and around the pandemic and in and around their own personal struggle and pain... and when we are ‘awake’ we know and accept that some struggle and pain is always a part of life... and while we should always acknowledge our painful moments, give them space and honour them, let us also be ‘awake’ in the knowledge that life is not out to get us and we are not under personal attack from life, and let us remember and be ‘awake’ to the knowledge that what we focus on expands.

So, 2020, thanks for ‘waking us up’ and reminding us that physical health is where it is all starts, after all if we do not have life itself, what do we have? Thanks for waking us up and reminding us that it is not JUST economic health that is important. Thanks for waking us up and reminding us that we should not be relying on travel far and wide to make us happy, but instead we can travel deep within. Thank you for waking us up to the notion that we should always be saving something for a rainy day, because life never promised us sunny days every day and we need the rain, even if to just appreciate the sun and enjoy the rainbows. Thanks also for reminding us that in the times that are hard, times that are overcast and dark for us, well there are others that may be having their sunny days... and they deserve those too, and our sunny days will come again.

Many people were woken up to what is really important in life and have been reminded that so often it is the simplest of things that make us happy... and suddenly the yearning was not for the overseas holiday to make us happy, but instead it was just to be able to hug our family... nice to wake up to that.

And as we sneak into 2021, let us stay awake, let us remember the gifts of 2020, and I for one will not be putting any pressure on 2021 to ‘provide me’ with the year that I think I deserve, instead I will stay awake to knowing that any day we get to be still here and able to feel and live life, to make choices about how we deal with what we are dealt, to be awake to really doing life’s journey with all of its joy, laughter pain and wonder, to just have life itself... well let me remember to always stay awake in gratitude for that.

You are also invited to wake up to knowing the difference you make in the work you do. You are on the front line and we have all been woken up to the knowledge that it is people like you making a significant difference in our communities. Going about your jobs every day, affecting people with your positive and vibrant energy… lifting peoples spirits when they are down, well that is also highly contagious and that really makes a difference in this world, especially the world we have at the moment. But there is more, in this time of being physically distanced you still have the power to touch, don’t play small on that, wake up to the power of that, humans need touch, people will be craving it, the stage is set, it is your time to shine.

So, 2021, you are welcome. Come on in and do what you do, I know you will bring some wonderful moments, some challenging moments, some joyful moments, some moments that may bring us to our knees and others that will have us punching the air in delight... and we will do our best to live our best life and honour you with the gratitude that comes firstly from just having life itself, and let us always be awake to the fact that we can’t always control what happens to us but we can choose how we respond!

I want to be ‘awake’ and feel it all, grow some more, give some more and be some more... I am awake, and I am excited!