Being Your True, Best Self

Founders of HOMAN, Tasha and Carmody Homan have worked over the years with leading fashion, hair and styling labels from London to New York. They have chosen to raise their family in beautiful South East Queensland and extend their services throughout Australia so that more people can harness the powerful confidence that comes from feeling and presenting your true, best self.

As image specialists, HOMAN helps their clients elevate their natural beauty through fashion, hair and cryo beauty services. Whether it’s a little lift or a bold transformation, HOMAN interprets their clients’ beautiful, unique personal stories to help them show the world through outward expression, who they truly are and what they’d like to share.

Setting up within two well-known and existing award-winning luxury hair salons on the Sunshine Coast and in Brisbane – The Assembly Hair and Togninis - has been instrumental to the brand after this husband and wife duo had initially started working from home when they arrived in Australia. “Building a team that aligns, not just with our brand’s message, but our core values and belief systems is important to us,” says Tasha. “Creating authentic culture at HOMAN is everything. Being true to our brand message creation services like Red Carpet ready that allows our guests to come in and receive a facial of choice, firming, lifting or cryo glow and finish off with a blow-dry and style has been pivotal. To be able to service that under the one roof has been a great success.”

Tasha and Carmody Homan

“We have apprentices that we are in the process of training, as the opportunities continue to come our way. Being featured on ‘Hot 91’ was an incredible local boost for us as well as being featured in the Sunshine Coast daily news and Brisbane’s very own urban list featured the Homan brand as the go-to for a natural alternative to botox. These nods to what we have been able to bring from NYC, keeps us pinching ourselves as we never dreamed we would be received so well.”

Bringing the insider experience of being a global international model, from the catwalk to private consultations is an added advantage. “Everyone can receive the same VIP treatment as celebrities, because at HOMAN we believe everyone deserves to be the star of their own story, with access to industry expertise straight to the consumer,” says Tasha.

“For us at Homan, Cryo beauty was the missing piece to our brand,” Tasha explains. “I can’t tell you how many clients I’ve had over the years in dressing rooms that have tugged on body parts or lifted their eyelids while looking in the mirror, sharing their distress, and I couldn’t help them.”

Tasha believes that aside from good diet and exercise, which leaves many of us feeling hopeless about what is in fact possible, many people remain disillusioned believing there is only one way to beauty and that is through invasive treatments. “This really bothered me,” she says, “as I love helping people look and feel their best. A friend of mine approached me with an incredible Cryotherapy machine that can firm and lift the skin and take inches off your waist, naturally! I tried it, and the rest is history!”

Cryobeauty is a sustainable approach to looking naturally like yourself, working on the principle that everything you need for healthy, youthfullooking skin is already inside you, waiting to be lifted, regenerated and restored.

“It made perfect sense for me as a Model feeling somewhat responsible for people buying or investing in items they didn’t necessarily need throughout my career. Coming full circle, now I get to personally hold my client’s hands and go on this journey with them. Helping my clients to love the skin they are in, by empowering them to know what they already possess, can be foundational to the rest they would hope to see.”

Tasha says that a light bulb goes off every time she shares to her clients that their collagen hasn’t left them and is still there waiting to be revitalized, renewed and restored. The word “cryo” is derived from the Greek meaning cold, using different temperatures depending on the service offered.

“My technology uses cold and colour therapy to achieve its results; one of our most popular treatments is the cryo trimming treatment that targets the Adipose fat cells which are more sensitive to cold than other surrounding areas, and undergo a natural apoptosis process of natural cellular death upon contact with below 0 temperatures. Your body deals with this natural cellar death every day naturally. The lipids eliminate from the body through the liver, digestive system and lymphatic system during 15-20 days. This is called the apoptosis process.”

These involve the cooling of the deep dermis, stimulating the action of fibroblasts in our connective tissues framework by increasing the reproductive synthesis of new collagen, elastin fibres and hyaluronic acid with an evident increase in dermal density. While the cold encourages a specific action within the skin there is also a drainage action that happens by stimulating the lymphatic system, increasing blood flow and oxygen levels which is huge in the restoration process.

“Cryotoning is another favourite among our guests, which is aimed at the interchange between the vasoconstriction and the vasodilatation processes. This generates the immune system to improve the tissue, removing inflammation which we call cellulite.”

“We believe in a synergistic approach to treatments, using cold and colour, with creams that are also formulated by our developers with active ingredients to ensure success with this process.”

Tasha uses Amber for any treatment relating to anti-aging or any skin slackness issue, face or body-related and Purple to remove any adipose tissue, with Blue for all inflammatory, toning issues.

“We also use a radio frequency modality alongside our cryo machine that has a ray of additional colours we use as add ons to make sure the overall well-being of our guests are being attended to as well and not just the targeted area of concern. As I have mentioned we use the natural apoptosis process to break down the adipose tissue where other brands use a necrosis process or a cavitation method causing shock to the body by exploding the fat cells, creating stress, fatigue and cellular trauma to the body. There is nothing natural about vacuums or squeezing body parts in between metal plates and using clamps.”

HOMAN pride themselves on taking their clients on a healing process to beautify their skin, restoring the integrity of their skin so firming, lifting, toning results are a natural by-product of the skin being restored. Treatments are safe and painless, and results are visible and measurable from the first application. The number of sessions, or action plans provided to guests depend on goals desired and areas of concern the individual may have.

“While we are open to all, generally we have three types of clients ;the gen z and millennial that wants to be preventive while being natural, we have the business owner that doesn’t have the time for what doesn’t work and lastly the empty nester, the one who can finally say yes to herself!”

Fundamentally HOMAN believe everyone is valuable.

“We’ve had beauty editors, 5-star hotel owners to the mom working 9-5 and they all share one thing in common. They ALL want to look great and feel great and they all want to be the best version of themselves.”

“We are proud of the fact that we can take care of a number of high-profile clients, which comes naturally as we have worked in the industry for over 20 years with major celebs, on and off global platforms and international stages. Surrounding myself with excellence is key and being excellent at what we do is non-negotiable. The attention to detail, is a must ensuring all of our clients feel listened to and heard, but most importantly we have earned the right in the consultation process to be a safe place for our guests. As a beauty therapist managing our client’s expectations and concerns with trust and assurance is key.”

And how have you been able to pivot during these recent challenging times?

“One of the incredible components about our Cryo machine is that it’s portable. At HOMAN, a sense of community is a huge deal for us and we treat our guests accordingly. We began our business establishing our community arm, by organising among friends Cryoparties, gathering girlfriends in their homes to have their faces firmed and lifted. It was a huge success! I don’t know about you but that’s a hell of a Tupperware party! That was strategic for us, moving to a new country with new technology. The proof is in the pudding they say, and I knew gathering us girls would be a sure fit to what we can bring and how we bring it. This service is essential for us and remains a viable business model we continue to build today.

www.thehomanbrand.com