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FEATURE
BEING YOUR TRUE, BEST SELF Founders of HOMAN, Tasha and Carmody Homan have worked over the years with leading fashion, hair and styling labels from London to New York. They have chosen to raise their family in beautiful South East Queensland and extend their services throughout Australia so that more people can harness the powerful confidence that comes from feeling and presenting your true, best self. As image specialists, HOMAN helps their clients elevate their natural beauty through fashion, hair and cryo beauty services. Whether it’s a little lift or a bold transformation, HOMAN interprets their clients’ beautiful, unique personal stories to help them show the world through outward expression, who they truly are and what they’d like to share. Setting up within two well-known and existing award-winning luxury hair salons on the Sunshine Coast and in Brisbane – assembly for hair and Togninis - has been instrumental to the brand after this husband and wife duo had initially started working from home when they arrived in Australia.
“Building a team that aligns, not just with our brand’s message, but our core values and belief systems is important to us,” says Tasha. “Creating authentic culture at HOMAN is everything. Being true to our brand message creation services like Red Carpet ready that allows our guests to come in and receive a facial of choice, firming, lifting or cryo glow and finish off with a blow-dry and style has been pivotal. To be able to service that under the one roof has been a great success.” “We have apprentices that we are in the process of training, as the opportunities continue to come our way. Being featured on ‘Hot 91’ was an incredible local boost for us as well as being featured in the Sunshine Coast daily news and Brisbane’s very own urban list featured the Homan brand as the go-to for a natural alternative to botox. These nods to what we have been able to bring from NYC, keeps us pinching ourselves as we never dreamed we would be received so well.” Bringing the insider experience of being a global international model, from the catwalk to private consultations is an added advantage. “Everyone can receive the same VIP treatment as celebrities, because at HOMAN we believe everyone deserves to be the star of their own story, with access to industry expertise straight to the consumer,” says Tasha. “For us at Homan, Cryo beauty was the missing piece to our brand,” Tasha explains. “I can’t tell you how many clients I’ve had over the years in dressing rooms that have tugged on body parts or lifted their eyelids while looking in the mirror, sharing their distress, and I couldn’t help them.” Tasha believes that aside from good diet and exercise, which leaves many of us feeling hopeless about what is in fact possible, many people remain disillusioned believing there is only one way to beauty and that is through invasive treatments.
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Beauty Biz Year 14 Issue 5
“This really bothered me,” she says, “as I love helping people look and feel their best. A friend of mine approached me with an incredible Cryotherapy machine that can firm and lift the skin and take inches off your waist, naturally! I tried it, and the rest is history!” Cryobeauty is a sustainable approach to looking naturally like yourself, working on the principle that everything you need for healthy, youthfullooking skin is already inside you, waiting to be lifted, regenerated and restored. “It made perfect sense for me as a Model feeling somewhat responsible for people buying or investing in items they didn’t necessarily need throughout my career. Coming full circle, now I get to personally hold my client’s hands and go on this journey with them. Helping my clients to love the skin they are in, by empowering them to know what they already possess, can be foundational to the rest they would hope to see.” Tasha says that a light bulb goes off every time she shares to her clients that their collagen hasn’t left them and is still there waiting to be revitalized, renewed and restored. The word “cryo” is derived from the Greek meaning cold, using different temperatures depending on the service offered. “My technology uses cold and colour therapy to achieve its results; one of our most popular treatments is the cryo trimming treatment that targets the Adipose fat cells which are more sensitive to cold than other surrounding areas, and undergo a natural apoptosis process of natural cellular death upon contact with below 0 temperatures. Your body deals with this natural cellar death every day naturally. The lipids eliminate from the body through the liver, digestive system and lymphatic system during 15-20 days. This is called the apoptosis process.” Other best-sellers are Cryofirming or Cryolifting.
