Beauty Biz year 14 issue 6 by Mocha Group

beautybiz

YEAR 14 ISSUE 06

UNLEASHING THE NEXT LEVEL OF BEAUTY

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ON THE COVER

44 Unleashing Your Natural Beauty - Elleebana

REGULARS

www.elleebana.com

06 Editors Letter 22-24 Industry News 54-55 Beauty Shop 56 Dateline City

FEATURE

08 10 Minutes with Louise May 10 Fix Your Crown, Girl 12 A New Voice – We meet ABIC CEO & Director, Stefanie Millia 14 Global Spa Ambassador – Mariza Nuttal

MOCHABEAUTY

16 Re-Fresh & Reset 18-20 mochamagic – Meet the Team 26 The ABIA’s & AMIA’s Winners 2021 28 ABIA Australia Salon/Spa of the Year (4 Treatment Rooms or Less) – Infinity Skin + Body 29 ABIA Australia Salon/Spa of the Year (5 Treatment Rooms or More) – Eco Spa 46 ABIA Australian Make Up Artist of the Year – Ava Belle

DERMAL

32 Nailing Your Clients Skin Journey By Robyn McAlpine 34 Heat & Energy Within The Human Body By Gay Wardle 36 The Importance of Micro-Certification In Aesthetics By Nancy Abdou

PRODUCT PROFILE

40 7 Steps To An Über Facial – Dermapenworld 42 The New Probiome Probiotic Serum – Prologic

on the cover

BEAUTY

48 Has Our Vision of Beauty Changed? By Charlotte Ravet 50 7 Effective Strategies for Managing Client Anxiety in your Salon By Joy Crossingham 52 Understanding Product Marketing in an Expanding Nail Market By Lauren Burton

BLOGS

58 Hello Friends! By Julie Cross 59 Introducing Our New Sharps Collection Program By Paul Frasca 60 Out with the Old, In with the New By Elle Wilson 62 Who Else Is Sick of the C World By Lisa Conway

MARKETING

64 Social Success Strategy 2022 By Angela Sanchez 66 Branding With Our Senses By Sarah Garner 68 Three Digital Marketing Habits it’s time to leave By Rachel Medlock

BUSINESS

70 Male Clients 101 By Will Fennell 72 Five Tips To Beat the Overwhelm As A Salon Owner By Kara Lehmann 74 What Happens To You, The Entrepreneur, As You’re Scaling Your Business By Gry Tomte 76 Your Ultimate Planning Day By Rebecca Miller 78 Beauty Industry Bullying; Let’s Do It Better By Tamara Reid 80 Working Smarter, Not Harder By Karla McDiarmid 82 10 Tips For Tenants Negotiation A Commercial Lease By Kelly Cunningham

elleebana

CONTENTS

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

EDITOR

Clare Lamberth clare@mochagroup.com.au

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Clare Lamberth Robyn McAlpine Gay Wardle Nancy Abdou Charlotte Ravet Crossingham Lauren Burton Julie Cross Paul Frasca Elle Wilson Lisa Conway Angela Sanchez Sarah Garner Rachel Medlock Will Fennell Kara Lehmann Gry Tomte Rebecca Miller Tamara Reid Karla McDiarmid Kelly Cunningham

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING

Editor’s Note Editor’s Note Thank you & farewell! This issue marks my final issue as Editor of Beauty Biz Magazine. 3 years ago, I came to Beauty Biz with a desire to bring education and inspiration to an industry I love so much. This issue is my final issue of Beauty Biz and I have to admit, that now it’s becoming an actual reality, saying goodbye to this role, and you all in this capacity, is sad and emotional for me. I have felt honoured to have been hand-selected for this role and have thoroughly enjoyed my time and the learning curve that came with compiling a magazine while running a clinic, a social medi business and life as a mum of 2 young kids. Thank you to each and every one of our readers, contributors and advertisers who have supported Beauty Biz during my time with the magazine. It was my mission to bring you all high-quality content. Thank you for helping make this happen and shaping what Beauty Biz Magazine is today. For the love, laughs and friendship you have all extended to me along this journey, may I say a big THANK YOU from the bottom of my heart. I have had a blast and have loved giving back to my industry. The time has come for me to take something off my plate for once, rather than my normal trick of adding more, more, more, and pass on the Beauty Biz Editor torch onto another member of the Mocha Family. A special thank you to Linda Woodhead for her friendship, support and mentorship over the past 3 years. It’s been an honour to be one of your Mocha Angels. Thank you for everything! Why am I moving on from Beauty Biz? For the past 15 years I’ve run my own business and after working my butt off for many years in the treatment room, I have been able to step back from clients and daily salon life (with an amazing team in place) to be able to pursue personal interests, like being Editor of this amazing industry publication. This journey has evolved again, and I have been offered a role with a well-known large industry organisation as their Queensland Trainer and Clinical Content Creator alongside their national marketing team. And so, who will be taking my place? A very special expert from within our Mocha Family, Louise May, current Hair Biz Magazine Editor. Not only is Louise the editor of Hairbiz and a hair salon

owner, she also brings with her a wealth of experience in the professional beauty industry as a business mentor and coach, with a background in formulation of skincare and extensive knowledge of ingredients and the skin. In more exciting news we are about to announce a newly created role within the mocha group of an online editor who will work across all of the industries we support, creating more content and engagement in perfect timing for our rebrand and 2022. I will miss my role here but look forward to the challenges ahead. I look forward to seeing you all in person at the Sydney Beauty Expo, and of course for lots of big squishy hugs and a champagne in person at the ABIA’s 2022.

Clare xo Clare Lamberth, Editor

Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2021 mocha group All rights reserved.

“I feel blessed to be offered this amazing opportunity of taking over the reins from Clare, and I look forward to sharing my knowledge and connecting with salon and spa owners, delivering as much value as possible to our readership. I wish Clare all the best and can’t wait to connect with you all in 2022.” Louise May. louise@mochagroup.com.au

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FEATURE

10 MINS WITH OUR NEW EDITOR

LOUISE MAY With a history in skincare formulation, hairdressing and ingredient technology, teamed with a successful hair and beauty salon and mentoring business, Louise May is an expert in her field.

Taking over the helm of Beauty Biz as the new Editor in 2022, Clare Lamberth sat down with Louise to learn more about her history and what readers can expect from her new role.

Can you tell us a bit about yourself?

I reside in a little coastal town on the Mid North Coast of NSW. I have a gorgeous husband James and 3 children, Luke 22, Ryan 14 and Abby 12, and 3 animals! Coco the Groodle, Cupcake the Cat and Romulus our Warmblood Horse. 8

Beauty Biz Year 14 Issue 6

Originally from Sydney we made the “Seachange” move back in 2012 after selling our Hair and Beauty Salon and our home. We have never looked back. I first started in the industry some 36 years ago in a place called Griffith in NSW where I grew up, as a Thursday night and Saturday salon assistant. This is when my love for the industry began! It was a fast paced, large, high-end salon and I was very much in my element as they were like “fashion-gods” in my eyes! 18 months in I was offered an apprenticeship.

After my apprenticeship I moved to Sydney and started a management role for a large chain of salons. I opened my first Hair Salon in 1998 with a business partner and it wasn’t long after that I had fallen pregnant with my eldest son. My business partner took over the business when I was on maternity leave and during the time, I was off I was offered a role with Matrix Haircare Australia, which really excited me, and so I decided to take it.

After working with Matrix for a couple of years I opened my 2nd salon which was Hair and Beauty, and over the years of owning it, it grew exponentially. As stated previously, the salon was sold in 2012 and we made the move up the coast. We sold everything and made the move out of Sydney and up to a small coastal town, unemployed. It was scary but the best thing we have ever done! My husband started his own business and has been trading now for 8 years and is absolutely nailing it. I bought into a Private Branding company that formulates Haircare and Skincare products for the professional industry. This is where my absolute love for business and mentoring began. My role in the Private branding business was to help Hair, Beauty and Spa owners in building their own salon brand and brand personality, in setting KPI’s with their teams, and working closely with the business owners to grow their business financially, with their own branded professional and retail products. What I learnt in this role was that 80% of salon owners were having similar issues to each other, and I could see a common theme amongst these businesses in the hair and beauty industry. Working so closely with these salon owners and later focusing on their issues, we would set goals and targets, and reverse engineer the steps needs to achieve them and then I would help them track their progress. This lit a major fire in my belly when I saw the results and the smiles on their faces when they were seeing the changes it was making financially to their business. This is what led me to investing in myself and my own education and for 2 years I spent learning the things I didn’t know. I took all that I had learnt and all the experience I had gained over the years of being on the floor, being a salon owner, managing a large chain of 22 salons, what I have learnt about business with Matrix Haircare and the skills I had with Private Branding and Formulations and I launched The Educated Owner Academy; an online Mentoring Group for Hair and Beauty Salon Owners here in Australia, NZ and for those in the UK and US also. I have also recently obtained my certification as a Qualified NLP Practitioner and have been in the salon mentoring space now for 6 years.

What drew you to get into the hair and beauty industry in the first place?

Even from when I was a little girl, I always had a

desire to be a hairdresser! I still to this day have all my Barbie’s from my childhood, and none of them have any hair! Lol. There is something magical about changing the way someone feels about themselves. To be able to give the gift of confidence to people is just sensational. I get a major kick out of people looking in the mirror and seeing their eyes light up and the smile broaden on their face. I am not on the floor anymore, but I get that same awesome feeling seeing someone’s face light up when their salon is kicking arse.

Tell us about your mentoring role?

I created the Academy as a way to support salon owners in the most effective way possible. It has always been my mission to help business owners go from bogged down and stressed to confident and comfortable. Success isn’t always defined by 7 figures! My purpose is to make sure you are PROFITABLE – regardless of what your financial goals are. Because so many businesses are bringing in a lot of money but don’t have any left at the end of each week and have no idea where it’s all going! I don’t want salon owners to get caught in that cash flow trap!

You are the editor of Hair Biz Magazine for the mocha group, what have you loved most about this role?

I have always been extremely passionate about the hair and beauty Industry, so for me to be able to be in a role where I can share the love that I have is just so awesome. I absolutely love showcasing people’s talent, hard work and dedication and I just love being able to share people’s stories. There is just so much valuable information for salon owners from coaches and mentors, other business owners, social media and branding experts etc., it’s just full of goodness. I feel so blessed to be able to share all of this with our industry.

What aspects of the professional, skin, beauty and aesthetics industry so you love most?

My love for the beauty industry is the same as why I love hair so much; it’s personal. It’s a career defined by making others feel good about themselves. I absolutely love that the skin and beauty business is constantly evolving. The lack of personal contact in a digital age

is seeing more people seek out relaxation, pampering, and professional beauty services.

Do you have a favourite treatment or technology?

Yes, I recently had a Hydra Facial and I think it’s my new love!

Your skill set span both the hair and beauty industries. Can you tell us about this and how your passions combine?

I am not a Beauty Therapist, however during my time in working in private branding and formulation of Professional Skincare and Haircare I learnt the ins and outs of ingredients and how they perform. My passions combine from a business perspective, I have worked with Beauty Salon and Spa owners for years with systems and processes, team building, KPI’s and mentoring in all shapes and forms.

What are you looking forward to most being appointed the Editor of Beauty Biz Magazine?

Supporting small business owners is a real passion of mine, so to be able to give to the Beauty Biz readers what I have given thus far to Hair Biz really excites me, and I am looking forward to helping salon and spas with sharing as much valuable information as possible.

What has been your most prominent lesson from the past 2 years? “Time is a precious commodity.” Time is the only commodity in life that cannot be bought, sold, borrowed, given out as a gift and it cannot be inherited. More than ever over the last 2 years I learnt just how important it is to take the time to spend with my loved ones.

What are your looking forward to most in 2022?

I am hoping it is a year of no more lockdowns! I myself am a salon owner and my salon is in the heart of Melbourne, so a year of solid trade would be beautiful! I am so looking forward to a year of helping others succeed in smashing their goals in the beauty industry and giving as much help and guidance as possible.

Beauty Biz Year 14 Issue 6

FEATURE

FIX YOUR CROWN, GIRL! Whilst bold red lipstick might be her signature, there’s one more thing Nicola Le Lievre can’t leave the house without – her crown. To Nicola, crowns aren’t made of diamonds; they are made of discipline, determination, and courage. An advocate for ensuring all the women in her life wear their crown with pride, Nicola has transformed her passion into a global award-winning entrepreneur, philanthropist, NLP Coach, author, and speaker. Nicola’s story is one of astonishing resilience, generosity, and empowerment of not just herself but all the women around her because where there’s an empowered woman, there is magic. From the very first moment, 6-year-old Nicola Le Lievre saw a perfectly polished Estée Lauder woman proudly donning her signature red lip, she knew she’d found her people. From her elegance, attention to detail to unwavering passion little did that Estée Lauder woman know, she was crafting the idea of a future entrepreneur that would change the game.

Together with beauty therapists across Brisbane, Nicola and her Tender Loving Beauties volunteers visit Hummingbird House to provide parents and carers of critically ill children a moment of utter self-care and undivided attention. In 2021 and beyond, Nicola is on a mission to inspire beauty therapists across Australia to join her community and share their magic hands with those in need across the nation. In 2021 Nicola evolved into personal branding “The Red Lipstick Effect” Focusing on empowering women to find their courage with empowerment speaking, NLP and the release of the Amazon #1 best seller, Back Yourself, which she was involved with alongside 28 women business leaders. Nicola’s Chapter in the book is “Community over Competition” exploring the importance of celebrating wins.

Children have a rewards chart and receive a gold star or sticker to show them how well they are tacking towards their goal. This is how we are conditioned to receiving recognition when we are doing well. Receiving an award is the same concept on a larger scale.

Here’s An Extract From Her Chapter:

I believe with that recognition comes responsibility. Your peers will look up to you and watch what you are doing, you need to shine in their light positively. If you win awards and your peers, ask you how you compiled your award or what you did to make it a standout is an incredible compliment. You see you are uniquely you as well as your business, so even if they did what you did, it would never be the same. I encourage other beauty salon owners to enter awards because of the great validation it brings. I encouraged another salon owner to enter the Australian Beauty Industry Awards. We were both announced finalists in the same category. So what? She is such a beautiful person and kickass salon owner it makes being next to her in the same award category so much more powerful.

Fast forward to today and Nicola is proudly surpassing 25 years in the professional beauty industry and has crafted her passion into becoming a multi-award-winning force to be reckoned with. After a decade of travelling the globe working on cruise ships, Nicola and her fiancé returned to her home country of South Africa before their lives were changed forever. Held up at gunpoint, Nicola recounts the harrowing day that saw her turn tragedy into triumph.

“I inspire woman to conquer their fears and find their courage to be the best version of themselves.” Nicola Le Lievre

A fresh start for both, Nicola and her now-husband moved to Australia and never looked back. With her feet firmly cemented into the Australian Beauty Industry, Nicola purchased intherapy, a Red Hill salon that she has transformed into global award winners. Encompassing love and respect for the environment, skin, and the people around them, ethical beauty is etched into the intherapy ethos. Nicola’s commitment to ethical beauty has seen intherapy become Queensland’s leading sustainable salon, a Share the Dignity partner, RSPCA champion and Hummingbird House volunteers. To Nicola, giving back to her community is nonnegotiable and she knew that the next chapter she was embarking on was going to be part of her legacy. Founded in 2019, Nicola launched Tender Loving Beauties, an initiative that provides much-needed pampering to women in need. 10

Beauty Biz Year 14 Issue 6

“Remember to celebrate milestones as you prepare for the road ahead.” – Nelson Mandela Success begins at the end of your comfort zone. Making the conscious decision to enter an award is an excellent step for your business, becoming a finalist is a giant leap and winning is fantastic! An awards application process is a valuable way to reflect on your business. It is a reflection of what you are doing well, where you can improve as well as a reminder of how far you have come. Becoming a finalist is such validation that you are on the right track, and recognition from your peers and community is such a fantastic feeling. I love the excitement it brings amongst my team, knowing they are part of the success and how the perception of being a finalist or winning an award is received by customers. It is more than just winning; I love the comradery of awards events and the sense of community they bring. Being in a room with so many of your peers and mentors clapping for you gives you that validation of “Yes I did it”. Holding that bright shiny award and giving an acceptance speech (although nerve-racking) is such an accomplishment.

You cannot always receive the shiny award, and this is ok, it is nice to clap for someone else too and let them experience the excitement. Part of winning is also sharing your knowledge, positive energy, and for me, this is part of the awards circle. Feeling afraid of failure is normal; however, many do not try because they let this feeling paralyse them. My advice is to just go for it, enjoy the process and do not give up if you don’t become a finalist first time, keep going learning and growing.” With red lipstick shining and her crown firmly fixed, Nicola Le Lievre is just getting started. Pairing her infectious smile; with her, what you see is what you get. Beautiful energy. Nicola is available for presenting and speaking roles for brands, associations, charities, and events. For more details on Nicole’s Red Lipstick Effect and Free Facebook Group visit www.nicolalelievre.com

O P E N FO R E N T RY 1 / 2 / 2 2 E N T RY D E A D L I N E 2 3 / 5 / 2 2 FI N A L I ST S A N N O U N C E D 2 7 / 6 / 2 2 GALA NIGHT 21/8/22

O P E N FO R E N T RY 1 / 2 / 2 2 E N T RY D E A D L I N E 9 / 5 / 2 2 WINNERS ANNOUNCED 3/6/22

ENQU I RI ES : 0 7 5580 5155

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FEATURE

A NEW VOICE We meet ABIC CEO and Director,

Stefanie Millia

More than half of the professional beauty industry are not covered or supported by an industry body. The other half are scattered across industry and non-industry specific associations.

Beauty Biz Year 14 Issue 6

Recognising a lack of unison leaves the industry exposed in the face of challenges with little to no voice when presenting to government, hence the Aesthetic and Beauty Industry Council (ABIC) was formed. With immense experience as a formulator and CEO of Dermalist Skincare, Stefanie Millia CEO and Director of ABIC provides a wealth of knowledge in training, management, auditing and standards, business and team, development and cosmetic chemistry within the laser, dermal and non-surgical segments. We sit down with Stefanie to learn more about the ways in which ABIC are helping move our industry forward representing the Australian Beauty and Aesthetics Industry, as a voice to government, to advocate for benchmark standards and self-regulation, as well as support the advancement of our industry at every level.

What inspired you to first join the industry?

When I was in my early twenties, I had surgery and was very self-conscious about the scars, so I started to research ways to minimise them and came across Low Level Laser Therapy, I was instantly hooked. The power that therapists hold in their hands to restore people’s confidence and sense of well-being is immeasurable, and beyond rewarding.

What do you love most about our industry?

It’s exciting, there is so much choice, innovation and education available, and if you have an interest in beauty and science, you can satisfy both. The people in our industry are remarkable, they are among the most passionate I have ever met. I feel inspired by them daily.

Do you have a favourite treatment?

Ha! …the problem is that I have to choose one, when there are so many! I will tell you the very first treatment that I will have as soon as my Nurses have a free slot available is injectable skin boosters. We use Redensity 1 (non cross linked HA) and the V2 Gun, so you get the benefit of CIT at the same time. This treatment is excellent for strengthening, thickening and plumping the dermis, while deeply hydrating the skin from within. I call it my injectable skincare! (Sorry Dermalist, I love you, but I do occasionally lust a skin booster!) I combine this with LLLT - I teach my staff and students to prep for active or inflammation inducing treatments with LLLT, as this helps to stimulate mitochondrial activity and awaken vital cells and protective systems within the skin. Used post treatment it will regulate inflammatory processes so that the occurrence of PIHP / PIE is mediated and the correct type of collagen is produced. I believe this treatment is a non-negotiable for any clinic using heatbased modalities.

Are there any personal notable spa or treatment experiences that have really stood out to you and shaped how you treat clients today?

About 20 years ago, I started seeing an osteopath that would treat me using a holistic

approach. She taught me that the mind and body are inextricably connected, and part of her practice was to treat the gut and mind. That started my journey of research into the gutskin axis, and the mind-skin axis. Of course, the links are very well known now, however it was quite novel back then, and shaped the way I educated my staff and students, and in turn the way we treated our clients. Everything was done from a holistic perspective and this continues to be the way we practice and teach today, with a focus on reducing chronic uncontrolled inflammation, as it is the common causative factor in all skin concerns.

What drew you to ABIC and what do you love most about it?

It’s been a dream of mine for many years to be involved with a peak body association for our industry. However, I believed that it needed to accurately represent the industry in its entirety in order to have a strong voice that resonated in government, and to be able to exact real change. Through ABIC I have been able to realise that dream, and with other industry leaders we have begun the work of unifying the industry and representing all four sectors (beauty services, beauty therapy, dermal and medical aesthetic) correctly and authentically. What drew me to ABIC and gave me faith that this would be a truly remarkable, unique and successful endeavour was the people involved - the Council and the Foundation Members. All leaders in the industry, and all putting aside competition and self-interest to donate their time for the benefit of their field, and the people within it. That’s something very rare, and extremely special. A project like this comes along once in a lifetime, and I feel so privileged to be a small part of what I know will be an industry changing body.

Tell us more about some of the projects ABIC has worked on since launching?

ABIC launched at the most challenging time imaginable - right at the heart of the Covid pandemic. Prior to our launch, during the beginning stages of Covid, our industry was misunderstood and forgotten. We were the first to close and last to open. We were considered extremely high risk, and non-essential. It took much education, persuasion and tenacity to make government listen and take note of our infection control qualifications and standards, and the fact that we are an industry that is essential to the well-being of millions of Australians. Our industry is also a major employer of women, all of which were deeply affected personally, professionally and financially by the disproportionate and excessively extended closure of our industry. Righting this wrong was a high priority, and we are pleased to say that we were beyond successful in this regard, because the beauty industry was among the first to re-open from the last lockdowns, even before non-essential retail. I think every member of our Council; our Facilitators and Foundation Members will agree that the most rewarding project by far was our “Support The Beauty Industry” fundraiser. We partnered with Beaute Industrie to raise $55,000 for Industry professionals affected by

Covid that had lost so much and were unable to afford essentials or groceries. So much work went into that project, and so much good came out of it.

What does ABIC stand for and what need does it aim to address for our industry? ABIC stands for the unity, progression and respect of our industry. The problems in our industry stem from a longstanding lack of unified representation, we can see this because we are misunderstood and undervalued, not just in government, but by other industries, and the public. Our lack of representation has manifested in regulatory inconsistencies throughout the country, and the ability for non-qualified people to purchase and use aesthetic medical devices. Our industry is among those experiencing the most predominant skills shortage, this is due to the lack of coordinated industry oversight and effort to increase staff retention rates and longevity, whilst actively recruiting for new entrants into our field. We are all but missing from the migration list, which means that there is a shortage of skilled overseas talent entering into Australia. We have much to do, we have just begun.

What upcoming projects does ABIC have on the go and what does ABIC hope to achieve in 2022?

According to our latest survey, the overwhelming majority of industry professionals and members would like us to focus on selfregulation, addressing the skills shortage and industry accreditation programs, those will be our main focus for 2022, mixed in with some fun, interesting and educational initiatives along the way! We have some excitement in store for everyone next year! We are already growing rapidly since our launch just a few short months ago, and our promise of providing our industry with a vast professional community, and of being the largest and strongest voice in the beauty and aesthetic industry will pick up pace in the new year, with some surprises in store, so stay tuned!

If you could have one wish for our industry for the New Year what would it be?

My wish is that everyone who has suffered these past two years throughout Covid, that has been affected emotionally and financially, recover and bounce back stronger than ever. That we have, not just the most profitable year, but the most rewarding year, and that we never forget the lessons that we learnt throughout this time. The most important thing we can do as an industry is support each other and stand together, stronger and united.

For more information on ABIC visit www.theabic.org.au Beauty Biz Year 14 Issue 6

FEATURE GLOBAL SPA AMBASSADOR

MARIZA NUTTALL Mariza Nuttall is a qualified aesthetician and a CIDESCO diplomat since 1995 and has also undertaken extensive studies in Paris. She obtained her Confederation of International Beauty Therapy and Cosmetology in London.

Highly committed to education, Mariza was a very active member of the CIDESCO Section in South Africa and has been a guest speaker in numerous expos and aesthetic conferences both here and internationally. Mariza’s talents and multi-skilling capabilities have led to her designing several spas and salons, both here in Australia and overseas. She is currently the International Trainer for MediSpa Solutions, a highly successful product distribution company, which has been established in Australia. As a successful businesswoman, she has strong global ties with companies in Italy, France, Greece, the US and South Africa and is highly committed to high standards of training, which she delivers not only for her own clients, but also for numerous colleges and TAFE institutions. Mariza Nuttall has been chosen by The World Spa Organization (WSO) as the global ambassador for Australia. An honour which is only bestowed on a privilege few therapists globally each year. WSO is a large community that connects the players of the Spa & Beauty market at an international level. Every year, WSO identifies the most exciting challenges in the Spa & Beauty industry and determines the tactics and strategies that operators in the sector must put in place to overcome the tasks successfully. We spoke to Mariza about her career and the year ahead.

Tell us a little about yourself and how you first got into the industry. It all started in the city of Johannesburg, 18 years of age with a face full of acne! I got a diploma in aesthetics in pursuit of clearing my skin at Camelot International. Little did I know the underlying passion was pretty strong because I really had no intention of sticking with this industry but at 21, I landed a qualified job shaping the course of my life forever! The training position was for a brand called Decleor Paris. It was distributed by a lady called Ann Lang who has been a great mentor and is the one of the founding members of this industry. Initially she gave me a job through a referral by my Aunt Mayra. Being an owner of multiple beauty salons she saw my potential and told Ann Lang, “If you don’t hire Mariza, I will discontinue selling Decleor in your salons.” That’s how I landed my first proper paying job. I really enjoyed sharing my knowledge with students and spa therapists. As life moved on so did I, being head hunted by Nimue to promote and sell the brand. I worked as a BDM (Business Development manager.) for Nimue ‘The Hagenu institute.’ I was fortunate to receive world renowned training from exclusive Doctors in the Aesthetic space when working for Hagenu institute. From learning so much a passion for education was instilled in me, a new growing passion of mine. Sharing knowledge, creating a higher level of education to growing, hungry Doctors, nurses, and Dermal therapists.

Tell us about your experience as a 14

Beauty Biz Year 14 Issue 6

spa therapist.

My Aunt’s salons became home to me in the holiday from the young age of 12 years old. I would cut cotton wool, package and wipe her nail polishes. Wax on, Wax off type of work. Little did I know this would form a rock-solid foundation of persistence in my career. The first real spa where I worked, was ‘Hoogland Health Hydro.’ Working here got me the hours I needed to write my CIDESCO and British confederation exam In those days, 365 practical working hours was required to write our international exam. Just like hours practicing driving with your parents on your Learners license is needed to take the test for your provisional driver’s license exam. The CIDESCO exam at the time was absurdly difficult and expensive thus making me, my parents and mentors proud when I acquired the CIDESCO Diploma. After graduation fortune found me in the form of working in one of Sol Kerzner’s first spas at Sun City in South Africa.( the one and only group) My work has lifted me to heights that at the beginning of my journey seemed impossible, like for instance Training therapists in world class spas around the world including Mauritius, Paris, Italy, Namibia, Australia, New Zealand and USA. (For Matis Paris) Through my hard work and dedication, God has given me opportunity to thrive, and thrive I have.

What do you love most about the Spa sector of our industry?

I love how our spa sector allows us to keep our clients focused on their wellbeing. It’s one of the most important parts of the spa world in my eyes. If we don’t have our health, we have nothing, right? When I got sick ten years ago, I learnt that the hard way. I also want to say that trending spas around the world are adding result-oriented technology benefiting their clients exponentially.

With so many paramedical clinics and salons dominating this phenomenal industry what do you see as a standout feature of a Spa environment?

The modern Spa Environment is a draw card for rejuvenating the body and mind using various spaces and modalities to achieve this. Keeping current with trends from around the world and listening to your customers’ requests is most important in achieving this. Incorporating some Aesthetic and Medical technology is also important to some clients who would gladly have a relaxing day with a break in between for some serious skin rejuvenation while visiting a spa.

How did MediSpa Solutions start and how has the business grown & evolved over the past few years?

Many years ago, MediSpa Solutions sprung about from the Microdermabrasion and Oxygen machine which was tied alongside our own skincare line created and manufactured in Queensland. The Evolution of this thriving

company has turned into distributing the most advanced Anti-aging, slimming, tightening technology and Skincare in the market. We don’t just sell a device, we package up a solution for our clients including but not limited to; Training, promotions, Marketing material and other resource to enable the solution to deliver results and a profit. Medispa Solutions also hosts Medtech symposium every year so that all clients can stay current with new protocols on devices.

You’ve just been named as official Ambassador for Australia by the World Spa Organisation. Congrats! Can you tell us more about it?

The board that runs the world spa organisation elected me. One of the board members, Sandy Fur, put my name forward. Sandy Fur is notorious for education in the Beauty and Spa space globally- she also served as President for CIDESCO last year. The honour I felt to be chosen by her was a milestone in my journey. I asked her why she put my name forward she said “Mariza your reputation extends globally you have great work ethic and spa experience in all aspects of the industry. Your commitment to the spa industry is contagious that’s why I nominated you “ I feel very excited to be the elected ambassador for world spa association as our industry needs a non-profit organisation that connects and mobilises us globally. Many clinic owners feel isolated due to lack of resource and true authentic connection. WSO organisation was created to connect, educate and mobilise us as a body globally. Organisations predominantly are just in it for the money, requiring payment to be an Ambassador to be involved. How beautiful it is to be a part of this partnership that gives back to the industry without been asked for money. It’s an ethical organisation and every year a new ambassador will be elected for every country to keep things fresh. I’m part of the selection process of electing educators and professionals to represent Australia for world spa organisation which is very exciting!!!!!

Where do you see the future of Spas and Spa Therapy developing?

Spas are changing the way people can live and experience life. Due to the industry taking a major shift in development recently. The pandemic has left spas needing change in the industry. More direction toward well being, mind, body and soul. Many people would have long term side effects from the pandemic. The market has a large demand, meaning that it’s time for healing and reconnection after lock downs and isolation. Things that are changing for the good thanks to Covid’s harsh attack on the workforce has left a good mark on spas having to stick to stronger guidelines of hygiene. The industry has a huge market for individuals that have neglected their own Health and wellbeing. I believe spas will be bigger than it’s ever been in 2022.

Beauty Biz Year 14 Issue 6

RE-FRESH + RESET

Mocha Group (formerly Mocha Publishing) represents our industry reimagined for today. As the most diverse platform to celebrate, support and inspire today’s creatives, we provide the definitive media, digital and awards network for the Australian hair, beauty and barber industry. Sharing knowledge and championing the best of the best, we continue to raise the benchmark of excellence. Led by industry pioneer Linda Woodhead, Mocha Group was originally created in 2006 as a publishing house to truly reflect the challenges and achievements of individuals, businesses and brands within the industry. Over the years we have evolved into the multilayered support system that the industry now trusts to represent it across Australia and the world. Supported by a dedicated team with a varied background across trade and consumer publishing, marketing, PR and event management, our commitment is one of passion and integrity across all of our company divisions. Mocha Group is for the industry, by the industry. With a strong and well-respected history, the company has developed into a leading stakeholder in the industries it provides service to, yet still maintains its well-known personal approach and integrity. Through its various divisions, mochagroup offers news, education and inspiration via the printed and digital publications Hairbiz, Beauty Biz and Barbershop. It provides innovative and meaningful online interaction and dialogue through the recently launched refreshed website, EDM, social media and blogs. mochagroup celebrates the industry through the most comprehensive awards programs comprising of Australian Hair Industry Awards Business, Australian Hair Industry Awards Creative, Australian Beauty Industry Awards and the Australian Modern Barber Awards mochagroup uncovers and supports our Next Generation by discovering and supporting young industry talent with Hot Shots and Beauty Squad and through the charity division the mocha angels, make a difference to those touched by cancer alongside the life changing Love Your Sister charity having raised $130,000 to date. Working with experts in the field of branding, communication and digital strategies, mochagroup have aligned with Lily Blue Communications and SME Growth Services to cement their position as an industry leader with foresight and professionalism across all aspects of their business culture. mochagroup would not be where they are today without the support, over the past 15 years, of the entire hair, beauty and barber industries. “We are so proud of what we have achieved so far, and excited to continue our journey with all of our trusted and valued colleagues, friends and supporters. We strive to champion all those we work with and will continue to do so in the future, doing everything we can for the betterment of the industry we love and respect.” Linda Woodhead, CEO and Founder.

mail@mochagroup.com.au

Linda Woodhead

2022 Dates for mochabeauty AWARDS 2022 ABIA AND AMIA OPEN FOR ENTRY 1/2/22 ENTRY DEADLINE 23/5/22 FINALISTS ANNOUNCED 27/6/22 GALA NIGHT 21/8/22

2022 BEAUTY SQUAD OPEN FOR ENTRY 1/2/22 ENTRY DEADLINE 9/5/22 WINNERS ANNOUNCED 3/6/22

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mochamagic mocha group is made up of a professional team, who have unparalleled combined experience in trade and consumer publishing, events, awards, marketing and PR for the hair, beauty, barber and fashion industry. Bringing the B2B magazine Hair Biz to you every second month, not to mention the Australian Hair Industry Awards (Business and Creative), the Hot Shots competition and the mocha angels charity division, we thought we would introduce you to the team behind these much-loved initiatives. Celebrating a whole new look, new website, more online and social presence and a total re-brand after being in business for 15 years, 2021 seemed the opportune time to share the love and introduce you to the people behind the name! So…Meet the mocha group Team!

LINDA WOODHEAD. OWNER & FOUNDER FAST FAV’s

Favourite Destination: Italy and Thailand Favourite Drink: Red Wine and Margarita Favourite Book: The Wisdom of Florence Scovel Shinn and the Four Agreements Favourite Movie: Meet Joe Black and Love Actually Favourite Music: Everything. I live for music! Loving youtube lives at the moment, especially cool jazz and acoustic tunes. Favourite Animal: Lion and my crazy wolf dog Kai Favourite Saying You Live By: Choose Happiness and Kindness and surround yourself only with positive influences “I emigrated to Australia in 1986 and launched my own publishing company with the first publication being RAVE magazine – A free street press weekly music and entertainment newspaper. We were instrumental in sponsoring and assisting the launch of Big Day Out here in Australia!

I went on to own a number of consumer titles including Insight (Spiritual New Age), Work From Home, (Business) and Which Franchising and after selling the business, acted as an independent full time consultant to AHJ Publications in the role of General Manager overseeing the bimonthly journal for the hair industry - the AHJ - for 5 years. I also event managed the Australian Hair Fashion Awards and set up the FAME TEAM here In Australia in association with the British Fellowship. I am a proud single mother to 31-Year-old daughter Kellie (partner in crime at mocha group), and 28-year-old twin boys Jake and Sam, and Nanny Loulou to my 1-year old grandson Sage. I launched mocha group in 2006 – A hair and beauty company offering print and online magazines, events and awards to the hair, beauty and barber industries and am very proud of bringing the hair, beauty and barber industries together collectively for an annual fund-raising campaign in alliance with Samuel Johnson supporting Love Your Sister raising over $150,000 so far. I’ve been known as a business and motivational speaker, am a Reiki Master, Qualified Masseuse and Fire Walker! I live on a beautiful acreage property in the Gold Coast Hinterland with my crazy large dog Kai and the adopted cat Mittens!”

KELLIE WOODHEAD. ARTISTIC DIRECTOR FAST FAV’s

Favourite Destination: Rapallo, Italy. It is a spot on the Italian coast with crystal clear oceans on beautiful cliffs, a place I will never forget! Favourite Drink: Sloegroni… or a Tommy’s Margarita… or Wine… Depends on the mood! Favourite Book: I love a good fantasy novel! Favourite Movie: Bohemian Rhapsody. Such a heart-warming movie. Favourite Music: FKJ. Multi-Instrumentalist/ Singer. Loops like a God. LOVE! Favourite Animal: Dolphin. Favourite Saying You Live By: Always find the positive. “My name is Kellie (miss mocha), and I have been working with the boss lady since 2008 (wow…!)

Starting off as the girl that got all the tasks that nobody wanted, to self-teaching my way into the world of design and events! I now design the magazines and help run all events alongside my biggest supporter, Linda (Mum!), as well as the rest of the mocha team, my family. On the side, with my partner, Cuba, I also help with the running of our gin bar and restaurant (Covent Garden, Brisbane), as well as an online Gin gift shop! To say I am busy, is an understatement (but I never run out of Gin!) Keeping me grounded, is my very crazy, energetic 1-year old son, Sage. He is my biggest achievement to date, and the reason I keep striving to be the best I can be in business, and in life. My happy place is by the ocean, with the people I love, forever reminding ourselves to stay grounded and positive in this crazy world we live in.”

NINA BARBARA. GROUP SALES MANAGER FAST FAV’s

Favourite Destination: Beach with my dog Favourite Drink: Cooper & Smith Merlot Favourite Book: Flowers in the Attic Favourite Movie: Too many to name Favourite Music: Blues, Jazz and Soul Favourite Animal: My Dog Marley who recently passed and now the new puppy Vinnie. Favourite Saying You Live By: Be grateful “I was born in Australia and come from a very musical and adventurous family - pioneers in fact, however I started my hairdressing career in the UK at the age of 15years and 10 months. Finishing my training in Australia at Bryan Krebs Toowong & Kangaroo Point College, Brisbane, I went back to Britain to further my career. On returning to Australia I became the owner of Ravels Hair Design, one of the first salons to open the very first HAIR EXPO at the Sheraton Hotel back in the 80s with a live showcase, in Brisbane before it moved to Sydney. In the mid 90’s

LOUISE MAY. EDITOR FOR HAIR BIZ AND BEAUTY BIZ MAGAZINE FAST FAV’s

Favourite Destination: Aust - Port Douglas or Abroad - New York Favourite Drink: Latte or Veuve Favourite Book: The Alchemist by Paulo Coelho Favourite Movie: Shawshank redemption or Love Actually Favourite Music: System of A Down or Metallica Favourite Animal: Horse and Dog Favourite Saying I Live by: Integrity Is Doing The Right Thing Even When No One Is Watching. “I grew up in a Griffith which is in the Riverina area of regional NSW. I did my hairdressing apprenticeship in Griffith and made the move to Sydney in my 4th year. I managed several salons for a well-known NSW salon chain and bought my 1st salon in 1996 in Sydney. After having my 1st child, I sold my salon and worked for Matrix Australia (pre L’Oreal taking over) in sales and education. I then purchased my 2nd salon in Sydney and went on to have 2

I moved across to the publishing side of the Hair industry and worked at The Australian Hairdressers Journal for 10 years. Wanting more knowledge in the small business and business coaching industry I started working alongside Brad Sugars/Action Coaching who went on to launch Kenzi Publishing, publishing franchise, small business & work from home magazines. In the early 2000’s I had also started publishing my own magazine titled ‘Passport to your Local Suburbs.’ A community driven magazine, working in all areas of the community supporting youth, aged care and small businesses; a project I am extremely proud of to this day. Then in 2005 back to my true ‘amore’, the Hair industry and a new adventure with my wonderful friend of 30 years Linda Woodhead. I have been at Mocha now for 15 years enjoying every moment in the role of Group Sales Manager. Oh, and along the way I have managed to have two of the greatest kids on the planet from my first ‘mistake’ sorry ‘marriage’ and have 4 stepchildren with my amazing bestie who I also married… oops don’t forget the 8 grandkids!”

more children, and in 2012 we decided to sell everything and make the move up north to Port Macquarie for a sea change. When we made the move, I was offered a position with a Haircare & Skincare private branding company and began building relationships with salon owners all over NSW and QLD and worked with them on building their Brand Profiles and growing their brands. This led me to working closely with salon owners on their businesses, turnover, their KPI’s, their teams and their mindset. This is where I really fell in love with helping salon owners, and where I transitioned into the mentoring space for salons. I have now been mentoring with salon owners for the past 6 years, and during that time purchased another salon which is in Port Melbourne (12 hours away from home) In October 2020, I took over the position of Editor with Hair Biz Magazine and I am absolutely loving it! I have also just accepted the roll of Beauty Biz Editor and I look forward to what this next chapter will bring! My hubby James and I reside in a small coastal town 10 minutes south of Port Macquarie, we have 3 beautiful kids, Luke 22, Ryan 14 and Abby 12. We have Coco the Groodle, Cupcake the Cat, and Romulus the Horse.”

• cont’ over page

• cont’ from page 19

REX SILVER EDITOR – BARBERSHOP MAGAZINE

FAST FAV’s

Favourite Destination: Thailand to relax and regroup… New York to get busy. Favourite Drink: Hello!! Have you seen my belly! Beer! Favourite Music: Triple-j I need new music in my life! Favourite Book: Currently Mastering Body Language and Lee Child’s Jack Reacher series. Favorited Movie: Original Blues Brothers and now after lockdown with 2 boys…The Star Wars movies. Favourite Animal: Our cat ‘Killer’, she was a feral kitten I recued off a farm Favourite Saying You Live By: My uncle said this to me when I was 18, “You only have around 80 Summers left…enjoy every one them”. “I live on Queensland’s Sunshine Coast with my beautiful partner of 20 years Dana, our healthy and happy 2 boys Louis 7, Jacques 5 and our ginger cat Killer. I have had an amazing life in hair and have won numerous awards for my efforts and worked with some incredible people along the way. Early years are the foundation and I was fortunate enough to work for Edward Beale and Paul Whitehead; 2 icons that had a profound impact on my career moving forward. My other passion of course is writing, and I was lucky

enough to dip my toes in publishing over the years with a 4-year stint from 96’ to 2000 including 3 years with Rolling Stone and Australian Guitar magazine. In typical hairdresser fashion, I still did Sundays at a mate’s solon in Darlinghurst to keep my chops up on the hair tools, you never fully walk away! I have a diploma in creative writing from the highly coveted A.W.A.R.D School in Sydney and now I get to combine both my passions in being the editor BarberShop. Life is pretty sweet! My career spans over 3 decades in Men’s and Women’s hairdressing, but around 6 years ago I hung up my Hot Rollers and began Barbering full time after some years of working between our Women’s salon and our 2 Barber Shops. Got to tell you, I haven’t looked back. We recently sold our salon and barber shops, moved to the Sunshine Coast and have embarked on a new chapter in hair. That being the launch of our Men’s and Pro Barber product range, GARAGE BARBER. We have almost completed the fit out for our new studios where we will do barbering video content for our website and social marketing, education and heaps more it’s very exciting. Men’s hair fashion and the behemoth that is the ‘Modern Global Barbering Industry’ is so exciting to be involved in right now and I have fallen in love all over again with my craft with the same passion I had when I first started in 1984.“

SPECIAL MENTIONS

We also wanted to mention a few adopted members of the Mocha Family who we work with on a regular basis and could not do what we do without them…

JO COLES

Jo owns Lily Blue Communications, a boutique marketing communications agency, dedicated to the strategic development of small businesses within the hair-fashion and cosmetic arena. Jo is our beautiful branding and communication expert. We partner with Lily Blue for all of the mocha group divisions and especially with all of our awards. Jo keeps us all on track when it comes to the direction and ongoing communication for all of our brands, working closely with our award winners and online partners. She is an absolute gem, a strategic thinker, brand enthusiast and fits in well with the team being a gin lover!

WILLIAM FENNELL

Will is our very own celebrity MC for our Hair and Beauty Business awards and has been for many years. He is a well-known Grooming Guy, Media Presenter, Writer/Author and Wellness Warrior. Will has made the passion he has for skin care, health and wellness into a lifestyle program he loves to share. He is also a writer, author, beauty salon owner, skincare distributor and a very, very special member of the mocha family.

Beauty Biz Year 14 Issue 6

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INDUSTRY NEWS INDUSTRY NEWS YOU’VE HEARD OF ‘K BEAUTY’, NOW MEET ‘T BEAUTY’

The skincare industry is ever evolving with a host of new trends coming and going each year. It’s as if each week we see a range of new ingredients and trends rise to prominence, with skincare experts and devotees raving about the ‘next best thing’. K Beauty is one such trend that has garnered recognition for its 10-step routines and ‘skin is always first’ approach. However not everyone has time for a 10-step routine. But a skincare trend that’s as easy as 1, 2, 3? Sign us up. Enter ‘T Beauty’, the next best thing in skincare. T Beauty is short for Tongan Beauty, a skincare trend that is the foundation of Feniu. In the past, the people of Tonga have passed down beauty secrets through generations and now it’s time to share them with the rest of the world. T Beauty relies on a ‘less is more’ approach to skincare and much like K Beauty, focusses on ‘skin is always first’. However, it is not a complicated regime, it’s more like a 3-step that involves moisturiser, eye cream and skincare oil. T Beauty offers a range of products that use Tongan Coconut Oil as their hero ingredient, which is a nod to Tongan traditions. T Beauty centres around Tongan Coconut oil as an ingredient that can renew and repair the skin from within. Coconut Oil has been used for generations in Tongan communities and holds great significance to the Tongan cultural identity. It’s an exceptionally hydrating oil treatment that boosts skin moisture and fights against signs of aging. Coconut Oil can offer deep hydration for dry skin, improving skin tone, balance and radiance.

WHY YOU SHOULD SPEAK TO EVERY CLIENT ABOUT REFECTOCIL BROW STYLING

No doubt you’ve shared your clients’ experiences living with every brow style and shape imaginable – from wafer-thin, high definition to fluffy, editorial inspired arches. This year the brow buzz has been all about ‘lamination’ and as our clients return to the salon, the demand for laminated brows has sky rocketed. Brow lamination has a dazzling impact on the thickness, shape and definition of the brow and this treatment creates the immediate illusion of the highly desirable fuller brow arch. It is the perfect alternative to more permanent treatments such as mircoblading or for clients with sparse hairs or gaps in their brows. Another major benefit of this trend is that there is no downtime and very 22

Beauty Biz Year 14 Issue 6

minimal maintenance. The RefectoCil Pink Power Perm solution for brow lamination not only creates a voluminous brow look lasting 4-6 weeks but simultaneously nourishes, protects and hydrates the hairs with the added ingredient Keratin. It takes a mere 11 minutes for both our Pink Power Perm and Neutraliser solution to work their magic and the service can be complimented with a RefectoCil tint (only 3 minutes processing time). Give your clients a full brow overhaul in under 20 minutes! Brow styling also opens up the opportunity to introduce to your clients the benefits of aftercare. RefectoCil Styling Gel should be applied daily to hold brows in shape. The added ingredient D-Panthenol will also help with tint longevity. If you’ve already purchased a RefectoCil Lash Lift Kit with Pink Power Perm, you can use this solution for both lashes and brows. This convenient kit is dual purpose and is designed to increase salon profitability and includes all the necessary tools to perform both Lash Lifting and Brow Lamination services. Pink Power Perm refills can be purchased separately. If you’re excited about revamping your salon menu and increase revenue with a quick, reliable and easy add-on service, RefectoCil Brow Styling is perfect! RefectoCil has been a proven and recognised global leader for more than 70 years. The extensive range of lash, brow styling and beard tinting products have been used by millions of customers worldwide. For all product and training enquiries, contact RefectoCil Australia directly on (02) 7200 8452 or email sales@refectocil-australia.com.au.

ELLEEBANA GLOBAL LASH LIFT ARTISTS AWARDS

The Elleebana Global Lash Lift Artists Awards are a celebration of the Art of Lash Lift. “This service has become one of the most popular beauty treatments offered by salon professionals in the world.” Says Ellebana owner Otto Mitter. “Elleebana has been on the forefront of development and education when it comes to Lash Lift applications and techniques and we wanted to help give Lash Lift stylists some more recognition for the beautiful work they are doing around the world.” Elleebanna have now expanded the categories for these awards to also acknowledge brow lamination and tinting or brow henna applications. Since the pandemic hit, many brow and lash stylists have been struggling on so many levels to just keep the doors open, with the amount of lock downs and restrictions we have seen quite a few close their doors. A lot of the stylists that have managed to stay open have struggled due to having restrictions on how many clients they can have in at the same time and this has taken its toll not only financially, but mentally. This competition has helped many stylists stay connected to the Elleebana community and the industry as a whole. It helps to inspire them to keep going and they also learn how to improve their techniques along the way with lash and brow applications skills but also Instagram marketing, which is a huge factor in building and maintaining interest in your brand or salon. The Elleebana global lash lift artist of the year awards is the largest lash lift competition in the world, we receive over 1500 entries for the main categories and the grand prize for each category is $2500 cash for first place and we have 4 categories, The Great Lash Wrap, The Ultimate Before & After, Lights - Camera - Lift and The Lash & Brow Collection. Each year the competition gets better and bigger, with more entries from around the world subtitled by talented stylists. Elleebana is proud to be one of the first to pioneer Lash Lift competitions and help stylists who love the service achieve some recognition for the amazing work that they do.

INDUSTRY NEWS INDUSTRY NEWS NON-SURGICAL SYMPOSIUM BACK IN 2022

SAVE THE DATE FOR ABIA AND BEAUTY SQUAD 2022

The Australasian Society of Aesthetic Important dates for the 2022 Australian Beauty Industry Awards have been Plastic Surgeons (ASAPS) announced released with the entry site opening on 1st February 2022. In exciting news today that its annual Non-surgical mocha group have also announced that the Beauty Squad comp will be back Symposium (NSS) event will be postponed also in 2022 looking for our rising stars to form the new team. to 3-5 June 2022. The decision underlines The new mocha website www.mochagroup.com.au will be launching soon the event’s commitment to education and with all downloads available for you to get a good head start! attendee safety, both of which will be 2022 ABIA AND AMIA better served once restrictions have eased OPEN FOR ENTRY 1/2/22 in 2022. Speaking about the decision to ENTRY DEADLINE 23/5/22 reschedule the symposium, NSS Scientific FINALISTS ANNOUNCED 27/6/22 Convenor Dr Naveen Somia said: “With the vast majority of attendees planning GALA NIGHT 21/8/22 to visit the event in person this year, a large number of those would likely have been impacted by the restrictions currently in place in Australia and New Zealand. 2022 BEAUTY SQUAD “While last year’s digital event was a great success, we feel that shifting our focus OPEN FOR ENTRY 1/2/22 to an in person affair in 2022 is the best way to deliver the NSS, and our renowned ENTRY DEADLINE 9/5/22 excellence in education, to the highest standard possible,” he continued. “Safety WINNERS ANNOUNCED 3/6/22 is our biggest priority, and we push forward with great optimism that our industry will be reunited next year.” Next year marks two years of the COVID-19 pandemic in Australia, and the industry is craving the connection and sense of community that comes from in-person events. ASAPS’s decision will ensure attendees receive the very best experience in an in-person format, while still providing those who wish to attend virtually an excellent experience. The NSS is an annual three-day conference dedicated to excellence in appearance medicine, with topics ranging from injectables to skincare, including laser and light devices, non-surgical body contouring tools, patient safety, and science. Hosted by ASAPS, the NSS will celebrate its tenth anniversary in 2022. The symposium provides AHPRA registered health care practitioners, including specialist plastic surgeons, dermatologists, medical practitioners, dentists, nurse practitioners, registered nurses as well as dermal therapists and practice staff, with the latest scientific research, cutting edge developments, technical expertise, and best practice advice that can’t be accessed anywhere else. With restrictions scheduled to lift over the coming months, ASAPS anticipate that a large number of industry practitioners will be keen to use this time to get back to their patients, and back to the work they love. “Come June 2022, we strongly feel that there will be much to celebrate,” said Dr Somia. “What better way to A GlyMed Plus chemical peel will reduce celebrate 10 years of the ASAPS NonFine lines and wrinkles Strengthen skin, keeping it active and youthful surgical Symposium than an all-bells, Improve the appearance of texture and scarring Help to treat most grades of acne all-whistles, in-person and virtual event? Age spots, melasma, and PIH We can’t wait to see all of our attendees at NSS on 3-5 June 2022, for an event that will be bigger and better than ever.” The Non-Surgical Symposium will continue to take place at the Gold Coast Convention and Exhibition Centre on 3-5 June 2022, and all registrations and accommodation bookings made through The Production House Events for the Star Gold Coast will be automatically rolled over.

May your day be as flawless as your skin!

www.glymedplusaustralia.com.au www.glymedplusaustralia.com.au

INDUSTRY NEWS INDUSTRY NEWS SALON LANE LANDS IN ST LEONARDS

HARRY STYLES LAUNCHES PLEASING BEAUTY

After taking the Australian hair industry by storm with their first premium shared workspace in Surry Hills, the most talked about hair and beauty industry innovation of 2020 will soon be opening the doors to their second site in St Leonards in the heart of Sydney’s lower north shore. Opening January, the 850 square metre destination site houses 23 private studios, 23 open workstations as well as training and event facilities. It can accommodate 60 beauty professionals working, providing them and their clients with maximum comfort in a beautifully designed space, fully equipped with everything necessary to offer clients an exceptional experience. Situated in a new retail and residential precinct in St Leonards, just 400m from the train station, there is an abundance of neighbouring cafes, restaurants, gyms and even free onsite parking! Salon Lane St Leonards is the perfect location for those hair freelancers looking to establish or grow their business, while being surrounded and supported by a community of like-minded hair and beauty professionals who want to see you succeed!

A NEW MUSCLE-STIMULATION GAME-CHANGER FOR POSTOP REHABILITATION PATIENTS

Leading medical aesthetics company, CUTERA, have introduced an Australian-first in body-sculpting solutions with the arrival of truSculpt flex+. A new muscle-building innovation that replicates intensified crunch, squat and twisting actions using unique Multi-Directional Stimulation (MDS) technology, and offers the equivalent of up to 54,000 crunches, in just 15 minutes. Thanks to the latest technological advancements from CUTERA, the new truSculpt flex+ offers the same results as the highly-acclaimed current model, the truSculpt flex, however, features a higher intensity; cutting the clinical treatment time significantly from 45 minutes to just 15 minutes. The TGA-approved truSculpt flex+ is an adjustable, non-invasive, personalised muscle-sculpting treatment that can be dialled into patient fitness levels, body shapes and individual goals. It targets up to eight areas that can be treated simultaneously, covering the largest treatment area in the body sculpting industry. Results include the strengthening, toning and firming of the abdominal muscles, glutes and thighs, and can be achieved in as little as four treatments, with clinical research proving on average an increased muscle mass of 30%. To amplify these remarkable muscle-building results, physicians, surgeons and doctors are advocating for truBody, a 30-minute in-clinic treatment that involves the unique pairing of both the truSculpt flex+ and truSculpt iD, which is designed to reduce fat. truSculpt iD uses radiofrequency to target and heat stubborn fat deposits, with an average of 24% reduction in fat in just one treatment.

Beauty Biz Year 14 Issue 6

Launched on November 29th, Pleasing is the new beauty brand founded by Harry Styles, debuting with a nail polish line, serum and gel pen. Styles says, “I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that’s how Pleasing was born. Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good.” The Pleasing Pen is a dual-ended eye and lip serum formulated with natural lingonberry, okra and hyaluronic salt to hydrate eyes and demimatte lip treatment with marshmallow extract and olive oil derived squalane to soothe and replenish. The Pearlescent Illuminating Serum is formulated with beta-glucan, panthenol and vitamin B to hydrate skin and promote water retention. Pleasing Nail Polish is packaged in collectible glass bottles and inspired by the pearl within an oyster. The debut line features three shades and a clear matte top coat called Pearly Tops. It is formulated from biodegradable, plant-based solvents without toluene, formaldehyde, camphor, TPHP, phthalates, ethyl tosylamide, acetone, bisphenol a, xylene, fragrance, parabens, and sulfates. Harry Styles says, “When we decided Pleasing would make beauty products, I wanted to be sure they were something I would use. I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful.

THE ABIA’S & AMIA’S ANNOUNCE THE VERY BEST IN AUSTRALIAN BEAUTY FOR 2021 Sunday 14th November saw the Australian beauty industry celebrate the leaders in their fields as the winners of the Australian Beauty Industry Awards and Australia Make-up Industry Awards for 2021 were named as part of a live stream event. The beauty industry continues to face unprecedented times due to COVID and even as life returns to ‘normal’ there are still so many challenges to face as they work to rebuild their businesses. Launched in 2012 by esteemed trade visionaries Mocha Group, the ABIA’s, combined with the AMIA’s, are the trusted national award platforms which provide a benchmark of excellence across both specialist and individual categories across beauty, aesthetics and make-up expertise.

The team at Eco Spa celebrated together and won the 2021 ABIA Best Eco Salon, Best Salon 5 Treatment rooms or more WA/NT and AUSTRALIAN!

Winners were due to be announced in August at The Star, Sydney at the hotly anticipated gala awards event as a welcomed chance to celebrate. However, with border restrictions in place the innovative team at Mocha worked to pivot to an online announcement, with the beauty industry gathering at spas and salons all around the country to celebrate on a smaller scale. After steady awards growth year on year, 2021 entries were up by a phenomenal 30% with many categories receiving record numbers. This year also saw the addition of the Sole Operator of the Year and Educator of the Year- Product/Equipment Company categories to reflect the current market. Mocha’s Owner/Publisher Linda Woodhead was thrilled to highlight our most exciting and talented creative entrepreneurs. “Whilst we were saddened to not be able to cheers en masse, it was still thrilling to announce each of our winners, and I feel we could hear the cheers from around the country all the way on the Gold Coast! The winners represent the very best practice not just in Australia, but on a global scale, and we hope that their local communities will support them through these difficult times. The 2021 entries truly proved just how resilient and hardworking these beauty, aesthetic and make-up experts are.” The awards were sponsored by some of the biggest brands including Dermalogica, FACEBYR, Inskin Cosmedics, DermapenWorld, Dermaviduals, Dermaplaning Australia, Shortcuts, Beauty Biz, Salon Lane, Biodroga, Kitomba, Prologic, ReflectoCil, Naked Tan, Exceed Microneedling, Gary Wardle Education, The Zing Project, Private Label Dynamics, Sustainable Salons, Professional Beauty Solutions, Elleebana, Comfortel and The Global Beauty Group. Finalists were judged by a comprehensive list of over 30 local and international make-up artists, stylists, business, media and industry expert judges across the two award platforms included Rae Morris, Becca Gilmartin, Charles Marcus, Alexandra Bilisi, Faye Murray, Julie Cross, Clare Lamberth and Narelle Lancaster.

Christine Alger, owner of Infinity Skin + Body, tuning in Live with David Watts and taking out the trifecta for 2021 ABIA Best Marketing, Best Salon 4 Treatment rooms or less VIC/TAS/SA and AUSTRALIAN!

2021 ABIA Best Customer Care Winners Bliss Day Spa celebrated at their very own fabulous event in Sydney complete with media wall, centre pieces and invited guests!

For further information, please contact www.mochagroup.com.au mail@mochagroup.com.au

Nancy Abdoul and Sia Psicharis

2021 ABIA WINNERS BEAUTY THERAPIST OF THE YEAR Sponsored by Dermalogica Lucille Ferreira, Temple Skincare & Spa

BEST SALON DESIGN Sponsored by Comfortel Blue Lagoon Float and Spa

SALON TEAM OF THE YEAR Sponsored by Inskin Cosmedics Skin Correctives

COSMETIC TATTOOIST OF THE YEAR

EDUCATOR OF THE YEAR – INDIVIDUAL

Sponsored by Dermaplane Pro Danielle Archer

Sponsored by Exceed Simply Elegant

BEST NEWCOMER SALON/SPA OF THE YEAR

STATE SALON/SPA OF THE YEAR VIC/TAS/SA 4 Treatment Rooms or Less

AUSTRALIAN MAKE UP ARTIST OF THE YEAR

Sponsored by Refectocil The Beauty Circle

Sponsored by Professional Beauty Solutions Infinity Skin + Body

Ava Belle

HIGH FASHION/EDITORIAL MUA OF THE YEAR Shiree Collier

#abia2021 #amia2021 Facebook: mochabeauty

Instagram: @mochabeauty

THE ABIA WINNING RECIPE

During the recent live broadcast of the 2021 ABIA, the overall Australian Salon/Spa winners for 4 Treatment rooms or less and 5 treatment rooms or more, determined from the State Category winners were announced naming Infinity Skin + Body, VIC and Eco Spa, WA as taking out the major prizes! We spoke to owners Chrissy Alger and Hannah Loreto to get a special insight into their recipe for success, culminating in the highest accolade within the Australian Beauty Industry.

INFINITY SKIN + BODY

Winner of the 2021 ABIA Australian Salon/ Spa of the year 4 treatment rooms or less.

Infnity Skin + Body became a standalone business in June 2019. Prior to this, it was a service offering under the Infinity Wellness Centre Brand, which was the brainchild of Chrissy Alger, being a Psychologist and Wellbeing Entrepreneur. The Mission of the team at Infinity Skin + Body is to empower people to prioritise emotional and physical self-care and in doing this, change people’s lives and how they feel about themselves through skin. “Whilst we spent the large portion of 2020 not being able to engage in this mission from a physical stand point, we remained committed to this mission and even more so because of what our clients and team were suffering through,” says Chrissy. With Infinity Skin + Body bursting from the seams of the Wellness Centre and foot traffic starting to impede the local residential surroundings, 28

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a strategic move was decided to relocate this component of the business to the shopping district of Sunbury and become a second site, providing all of the skin and beauty health offerings that were once available at the Wellness Centre. Infinity Skin expanded the service offerings to include more technically advanced skin treatment modalities, which included Plasma Fibroblast Skin Tightening and HIFU NonSurgical Facelifting. Currently and already offering IPL Hair reduction and skin rejuvenation, Oxygen Facials, Hydromicrodermabrasion, Chemical Peels, LED Light Therapy, Skin Needling and Custom Facials using Professional Use Products. “As a Melbourne clinic,” says Chrissy, “we spent a lot of time closed during the Global Pandemic, but I wanted to enter the awards as a demonstration of the will and courage that I encountered as a businesswoman, as a leader, and as a beauty industry participant. The pivot we engaged in during the COVID period resulted in an increase in revenue, services and retail units when compared to the pre-covid period, which was an outstanding achievement.” “The last 2 years have been extremely difficult for many beauty salons especially being Victorian based and there have been enormous impacts on our workforce and our ability to endure restricted and unpredictable trade. I feel that being a business owner during this time has been exceptionally hard, so it feels good to emerge out the other end having not just ‘survived’ but be thriving and still excited to be in an industry that does SO much to help people feel good about themselves.” “Taking out the State Category win and then the overall Australian honour for 4 Treatment rooms or less was more than I could have hoped for! I couldn’t believe it initially, but there was also a part of me that knew this year was going to be special for team Infinity. We achieved some amazing outcomes during COVID and the lockdowns, completing a full online pivot to provide skin consultation online Australia wide. We overcome so many challenges as a business during the lockdowns, I thought, this HAS to be our year.” says Chrissy. “I watched the live broadcast with some industry friends, and we had a great night. I felt that I wanted to celebrate my team who got us through a very difficult time and deserved some recognition, so I did it for them. They have been SO excited, in disbelief in fact and the icing on the cake is that the clients have loved every minute as well!”

ECO SPA

Winner of the 2021 ABIA Australian Salon/ Spa of the year 5 treatment rooms or more.

According to Hannah, all team members are carefully and thoughtfully picked and are all conscious, knowledgeable and inspired individuals. “They put their all into our extensive training, their heart into treating their guests and working as a team to deliver a high level of quality each and every day. They are so proud of our team’s ABIA achievements and have been on such a high since the awards announcements. We have noticed an extra spring in everyone’s steps!” Receiving some beautiful congratulatory messages, phone calls, emails and flowers from clients and suppliers has been very special for the team. “The last couple of years has seen my role transition from working in spa, to working remotely from home since having our baby girl mid 2019.,” explains Hannah. “My time consists of finding a balance between business and mum life-my - two favourite things!”

“To be crowned winners for 3 huge ABIA awards including overall Best Salon/Spa of Australia was absolutely mind blowing,” says Hannah Loreto. “We made a promise to ourselves back in the very beginning to finish every day better than the last. To put one foot in front of the other and keep moving forward. We set goals and followed our dreams and to be here now at the top as multi ABIA award winners is just so surreal. I have no words to truly describe what this achievement means to myself and our team. We are all on cloud 9 (and will be for quite some time I think!)” The Eco team got glammed up in glitzy dresses and gowns and gathered together at Sebel Mandurah where they live streamed the Awards Ceremony on a huge projector screen. “We celebrated well into the night with some ‘eco’ inspired cocktails called ‘The Eco Serum’, ‘The beloved Orange Chair’ and ‘The Sneaky Shortbread’!” “The memories of our ABIA Party and hearing the announcements together as a team is a moment that will be etched in my heart for the rest of my life.” Many things have changed over the last 8 years at Eco Spa. From one little nail table and treatment room to a 17-service area Wellness Spa and everything in between. One thing, however, has always remained the same since the beginning – Eco Spa have always given 110% into everything they do and they have never taken their foot off the pedal.

The last few years haven’t always been easy, especially during the Covid19 forced temporary closures. “We made the most of the situation utilising our time away from services as wisely as we could by improving our space, re-painting, renovating, training, updating our skills and added to our service menu with new treatments and packages. We also launched our ‘Eco Spa Home Facial Journey Boxes’, including everything needed for our guests to perform a Deluxe Cosmeceutical Facial Treatment at home, including signature Eco Spa Relaxation Rituals and a full instructions card to master their self-care spa experience at home! We provided free home contactless delivery by our team and managed to cover some rent expenses and bills during this time.” Learning to adapt, pivot and respond during stressful business situations Hannah believes is key to the longevity of any business in this day and age. “The last couple of years has also seen a huge increase of demand in the wellness industry as more and more people prioritise their health and well-being. We were prepared for this boom from previous years of forward planning and systemising that has seen our best successes to date.” Holding strong importance on synchronised and consistent procedures to maintain the longevity of the spa, is the basis on which every decision is made at this award-winning spa, holding Eco in good stead for the long term goal which is to take the brand to a national scale and deliver their promise to clients - Changing the world one spa treatment at a time.

“Winning the 2021 ABIA’s is a huge pat on the back for our team and is confirmation that we are on the right path,” says Hannah. Beauty Biz Year 14 Issue 6

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DERMAL

NAILING YOUR CLIENT’S

SKIN JOURNEY By Robyn McAlpine

We all know there’s no such thing as a single miracle beauty treatment- if there was, we’d all be millionaires by now! So why do we try and shortcut our way to results? When a client comes to us with a skin goal in mind, we can see where they are starting, their skin is often in a state of trauma and we understand the results they are trying to achieve, but how to we get them there? Our clients expect results overnight. And that’s kind of our fault. Our wider industry has promised zits zapped and acne cleared in three days, pigmentation vanishing overnight, aged skin, miraculously reversed all with the swipe of a finger to reveal the before and after picture, but we’ve failed to educate in the caption sitting beneath the image. We’ve not always admitted that results sometimes took longer than expected. We’ve squeezed the timeline. We haven’t shown the highs and lows of the journey, instead we’ve given the impression that we are wizards at skin correction and our clients arrive expecting us to wave our magic wands and ‘Hey Presto’, flawless skin! But we all know that one facial isn’t going to cut it when restoring healthy function to skin. So why are we so nervous to lay out a thorough and 32

Beauty Biz Year 14 Issue 6

often lengthy plan for our clients? Why does the fear of their rejection of the long game, pressure us into trying to shortcut our way to skin victory? With the competition to survive in a very saturated industry, we have all seen the shift towards faster, cheaper, more active, more invasive, more accessible as a marketing strategy. It undermines our industry and it’s actually just plain offensive to skin biology! Imagine the audacity to speed up a cell lifecycle as though there’s something wrong with nature? Have we ever stopped to think that cells take their time for a reason? Why are we in such a hurry to exfoliate them off? Do we think there’s something better under there? It’s like ripping the wrapper off your Christmas presents and accidentally destroying the gift in the process. So how do we create a plan and better still, how to we change the narrative to long term and sustainable instead of “wham bam, thank you ma’am?” The new narrative is about creating a journey that works alongside cellular lifecycles and recognising our starting place and mapping out a skin journey from there

Over years of practice (and sometimes trial and error) I’ve developed a pathway that I take my clients through in order to get the healthiest skin possible and I’ve noticed there are certain patterns that occur. I have built my skin therapy business on this and created four transition phases that a client must pass through if they are ready to get off the internet merry-go-round and begin to really transform their skin.

PHASE 1:

When a client first arrives, often times they’ve used their face as a science experiment, trialling every flashy brand with the most convincing sponsored post on the internet. (Those who have the biggest marketing budget -not the best product- are usually who wins!) By the time I meet a new client, our first step is barrier repair and cell signalling. If our cells are a scramble and our skin barrier is nowhere to be seen, no amount of peeling, poking and prodding is going to help. We need to first get the skin back to base line health. This regularly involves cutting back on the actives, simplifying their “eleventy hundred” step routine and banning them from exfoliation.

Our focus here is to allow the keratinocyte lifecycle to run a lap or two, without any interference. This phase is about letting our skin cells remember what they are here for, because they know what to do, so let’s let them do it! This “phase” can be anywhere from 1-3 months (sometimes longer) and is often the most difficult for a recovering “add to cart” skin care addict. This phase can feel boring but often times, this phase can be all it takes to transform a skin that has been living under duress. Take away the offender, skin thanks you for the intervention and you look like a skin superhero!

PHASE 2:

This is where we can now see the skin for what it really needs. Without the inflammation and trauma of an impaired barrier function distracting us from the real story, we can understand greater, the areas we need to work on, support and repair. In phase two, it’s time to re-introduce some wellconsidered actives into the home care regime. As we know, it’s not about throwing everything we have and hoping something sticks! No way Jose! This is where we use our vast skin anatomy knowledge to look at areas where skin needs a little more support and selectively add ingredients that will support our end goal. As you’ll see in phase three, we begin to move into the skin remodelling part of the journey so phase two is all about preparation. We need to know where we are going so that we can strategically plan out the preparation for this skin journey.

PHASE 3:

By now, you’ve most likely seen huge transformation in your client’s skin. You’ve eliminated most of the leading causes of why your clients skin was misbehaving, you’ve addressed their skin care at home, and you’re performing treatments that are calming, healing and restorative. Phase three is about addressing the still lingering concerns that sometimes require more intensive treatments. It’s here that we introduce modalities like collagen induction therapy, laser treatments and the more advanced protocols. We are remodelling scar formation, showing pesky pigmentation who’s boss and dealing with lingering vascularity.

PHASE 4:

Once you’ve achieved a really healthy skin, it’s not about letting the client go back to their Instagram sponsored post swiping ways! That’s what got them into this mess in the first place! Phase four is about maintenance and living your best skin life! You’ve done the hard work and now its time to enjoy showing off your healthy radiant skin. I like to think of phase four as a client lingering between phase two and three. They live in that zone of maintaining a very healthy skin and as a therapist you are consciously adding and subtracting actives and working on seasonal needs of your clients. But because you’re always in a state of healthy skin, if your client is needing a little extra oomph, you’re always ready to drop into stage three and sprinkle in a couple of intensive treatments because their skin is in a continued state of preparation.

You do not need to pass go and you do not need to start right back at phase one again. (unless of course the latest influencer got the better of them and they strayed from your skin saving ways! Then they go straight to the sin bin and start from scratch!) There are so many factors that will influence each time line for example, the state of the client’s skin before we started, their lifestyle, diet and compliance to the program as well as the pairing of home care to in clinic treatments. We have so much power in our hands and phase one and two are about using our treatments and products that focus on barrier support, cell communication and overall skin cell homeostasis. Phase three and four are about repair and restoration and being at the ready for anything! As you can see, true skin rejuvenation is never an overnight quick fix. Instead, skin correction is strategic. It is well considered and thoughtfully planned for each individual client. Each phase has a purpose and you can’t jump ahead to phase three and expect to create skin miracles.

This is where the beauty industry has failed our clients. We talk all about phase 3 and 4, we and sell them on the miracle and the flashy advanced treatments but forget to plan, educate and support our clients through the preparation. We leave it out of the conversation in fear of thinking our clients will not invest the time or money into a long-term game plan. And some wont, but I can assure you that there are many out there searching for you! The big old secular beauty industry, the churn and burn trend factory isn’t going to go away. The marketing beasts and false promises in a pretty Instagram-able jar will forever be here. It’s up to us to lead the way, to take our authority as skin experts and not be afraid to boldly create long term plans for our clients. To teach our clients that their skin deserves better, they deserve better and that a quickie only delivers short term gratification, not lifelong, skin loving satisfaction! Reach out to Robyn at robyn@skintifix.com or www.skintifix.com

Beauty Biz Year 14 Issue 6

DERMAL

HEAT AND ENERGY

WITHIN THE HUMAN BODY By Gay Wardle

Beauty Biz Year 14 Issue 6

It is essential that we understand the importance of heat loss and heat gain and how these temperatures are conserved within the human body. When the rate of heat loss equals the rate of heat production body temperature is maintained. Body heat is a form of energy which creates our metabolic rate. This is regulated within the brain by the hypothalamus which is caused by a biochemical process that is activated by enzymes. Our bodies have two very specialized cells which are the heat sensors and cold sensors - these cells are called the thermoreceptors. These thermoreceptors are located in the skin, mucous membranes of the eyes, mouth and nose. Thermoceptors are also found in muscle tissue. Each receptor can send up to 230 impulses per second to the brain depending on different temperature changes. Certain organs within our bodies such as the abdomen, the chest and the skull are the most sensitive to temperature. If the body has an equal rate of heat loss to body heat production where it maintains a temperature of 37degreesC then we have what is known as a core temperature. Maintaining this core temperature is vital for life. A core temperature that is too high can be fatal due to the denaturing of body proteins. A core temperature that is too low can cause cardiac arrhythmisas which can also be fatal. To be able to maintain a healthy core body temperature, our bodies must have equality in its heat losing center and heat promoting center., When one is stimulated, a concurrent inhibitory signal is sent to the other. If the outside temperature is hot or if there is increased physical exertion which raises the body temperature above the set point, the activated heat losing center first inhibits the signal to muscle fibers lining blood vessels in the skin. This decreases our muscle tone, allowing the vessels to dilate and become flush with warm blood that is moved away from the core. Our skin acts as a giant radiator that offloads body heat to air currents that then either carry it away, transfers it to cooler objects or radiates it away as electromagnetic energy. In cold conditions where our core temperature is lowered, the heat promoting center initiates actions to conserve the heat that is made and produce more heat when and if it is needed. Again a signal is sent to the muscle fibers around the blood vessels in the skin that constricts and decreases the flow which in turn reduces a large amount of heat loss keeping warm blood deep in the body tissue. If the body requires more heat, the hypothalamus sends a signal to the adrenal glands which will increase burning of carbohydrates to increase heat in the body. There are many factors that can both impact and affect our body temperature and the following should be considered during a consultation: Exercise – Strenuous exercise can increase body temperature by up to 15 to 20 times the normal metabolic rate. Hormones – Thyroid hormones increase the basal metabolic rate by stimulating aerobic cellular respiration. The reason for this is the cells will use more oxygen to produce ATP which will stimulate more heat within the body. Testosterone, insulin and human growth hormone can increase the metabolic rate by up to 10%.

Nervous System - When we become stressed our autonomic nervous system is stimulated. Hormones such as epinephrine and norepinephrine are stimulated and released which increases the metabolic rate of body cells. Body Temperature – High body temperatures and fever will increase the biochemical reactions by at least 10%. Food Ingestion – Energy intake increases our metabolic rate by 10-20%. Thermogenesis that is induced by food is highest after eating a high protein meal where it is a lot less after eating carbohydrates. Age – As we age our metabolic rate slows down to almost half that it was as a child. Other factors that can affect the basal metabolic rate are sleep, climate and malnutrition. It is important to note that the MBR is lower in females than males. There are four different mechanisms of how heat can be transferred from the body: Convection – Approximately 15% of your body heat can be lost via convection. This happens when cool air contacts a warm body, the air becomes warm and is carried away by convection currents. Radiation – Heat is lost when your body radiates more infrared waves than it absorbs from cooler objects. Conduction – When the body contacts objects such as chairs, clothing and other materials, we lose 3% of our body heat. Heat can also increase when having hot baths or showers. Evaportation – While the body is resting, heat is lost through evaporation. Up to 700ml can be lost from both the skin and the respiratory system. My reason for writing this article is to alert the reader to the importance of conducting thorough skin consultations. As I continue my studies of the skin, I become more and more aware of the countless amount of information that we need to gather through our consultation process. It is essential that thoroughly understand conditions that cause skin disorders so that we can successfully determine treatment protocols and prescribe the correct products based on the client’s individual needs. References: Farrell, S., Savelski M. J., Hesketh, R. (2005) Energy Balances of the Human Body Tortora, G. J. & Derrickson, B. (2009) Principles of Anatomy and Physiology Richards (2007) Thermal Energy and the Human Body

Gay Wardle is an award-winning businesswoman, coach, mentor and an internationally recognised speaker and educator. Gay’s passion for advanced technologies has seen some of Australia’s leading beauty equipment and product manufacturers regularly seek my advice for the development and delivery of their salon training and education programs. Learn more about Gay Wardle Education at www.gaywardle.com. Beauty Biz Year 14 Issue 6

DERMAL

THE IMPORTANCE OF MICROCERTIFICATION IN AESTHETICS By Nancy Abdou

Being a ‘good’ therapist is easy, but being an exceptional therapist? One that stands out from the others, whom clients actively seek out, because they’re ahead of the rest when it comes to delivering outstanding treatments and results, have impressive knowledge through continual education and training, and a true passion to change their clients lives through their skin. That’s the difference between ‘good’ & ‘exceptional’ and it takes dedication and commitment. Whether it is certification and qualification in Beauty Therapy, Dermal Science or Cosmetic Nursing – learning and development doesn’t stop upon graduation and entering in the aesthetics industry. Protocols, technology and techniques are forever evolving and in a continuous state of fluidity and so too, are skills and knowledge. The same is true for device training, often provided by distributors or manufacturers, where the focus is on device familiarisation, it simply isn’t enough to know how to press a few buttons, turn a device on and work within safe parameters, anyone can do that. In an industry that is both competitive, where clients are more savvy, hungry for superior, quicker results – continual education and knowledge is what separates a passionate, driven and thriving therapist or clinician from one who is merely surviving, performing stock standard treatments day in, day out. Any therapist or clinician, in any stage of their professional career can gain from narrowed educational micro-credential courses to keep abreast of changes, helping them remain at the forefront of the industry and continuing to develop their abilities and knowledge. Upon purchasing a device, the manufacturer will generally run over the surface level science behind the technology, as well as ensuring the operator understands basic treatment protocols and parameters, along with the user interface of that particular device. Typically that is where the training ends, a limited number of manufacturers offer further training or workshops for advanced training or ongoing education. On the other hand, attending bespoke microcertification courses such as The Australian Dermal and Laser Institute’s who’s vision & purpose is: ‘Raising the standard of skin technology education and bridging the gap between skin, beauty, dermal & health care practitioners, ensuring an integrated approach.’ This kind of micro accreditation offers not only far more in-depth knowledge surrounding the technology, but also: · The science behind the technology · How the device actually interacts with the skin · Using advanced settings and safely pushing 36

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boundaries · Combining and layering treatments with other technologies · Providing excellent consultations · Effective skin prepping · Treatment packages · The client’s “skin journey” Let’s take a closer look at the above and why they’re so vital: Having a sound understanding of the science of the device, also ensures the therapist is aware of the impact it has on the body and skin, both short and long term, in addition to fully understanding how the device interacts with the skin and what the device and the skin’s limitations are. From there, the operator has the confidence to manipulate settings and parameters in order to safely push boundaries, to deliver enhanced results. Micro-certification also offers the knowledge, skill and confidence required for a therapist to combine modalities and treatments, to deliver optimal results, with fewer treatments, (of course always while safety protocols and procedures are observed and met). A savvy client who has been scouring through the net, as well as having treatments in various clinics, would have a fair idea of what constitutes an excellent therapist, treatment and results. However, before pushing boundaries, providing an in depth and thorough consultation is vital. Not only does this ensure the client is suitable for the treatment, along with assessing both

their medical history and expectations – but also takes into consideration the client’s diet, lifestyle, supplementation and skin prepping, which includes appropriate skin care and other in-clinic treatments to: 1. Ensure the skin’s barrier is not impaired 2. Reduce risks and downtime 3. Enhance outcomes via optimising cell functionality 4. Fight free radicals that are created due to treatments Creating a long-term partnership with the client along, what I call the “Skin Journey”, is very rewarding, since both therapist and client are committed to making positive skin changes, which has an impact on the clients confidence and life, after all it’s not “beauty therapy” – its “confidence therapy”. An exceptional therapist has the ability to hold their client’s hand, along that journey over the years, as their skin matures and their skin’s needs, over time change. Similarly, micro-accreditation ensures the therapist is keeping abreast of changes in the industry, as well as new technology advancements - education is a life-long journey, that empowers, motivates and inspires us to be the best version of ourselves – no matter what adversity we are faced with. Nancy Abdou is the Founder, CEO and Clinic Educator at The Australian Dermal and Laser Institute. Nancy is also the winner of the the 2021 ABIA for Educator of the Year. Learn more about Nancy and her award winning education at www.dermalandlaser.com.au

PRODUCT PROFILE

7 STEPS TO AN ÜBER

FACIAL

At the heart of each Dp Dermaceuticals facial is the award-winning chemical peel, ÜBER PRO™. Keep reading to discover how this product is pushing the boundaries of what’s possible with peels.

effective chemical peel with proven ingredients that penetrate deeply and at the same time has a pleasant effect on the skin. ÜBER PRO gives noticeable results after the first treatment, without any negative side effects!”

Performing facials between professional microneedling sessions can help your patients achieve their skin goals even faster. When most people think about DermapenWorld, they think “microneedling”. But our revolutionary Dp Dermaceuticals™ range is used in professional clinics all over the world in stand-alone facials too.

NEXT EVOLUTION IN PEELS

Some chemical peels aren’t without problems. With so many complicated options and a short shelf-life, they can lead to waste and eat into your profit margins. ÜBER PEELS are an all-inone solution offering fantastic benefits to your patients AND clinic. While previously, you had to take a great deal of care to match the right chemical peel to your patient, that’s no longer the case. Dp Dermaceuticals ÜBER PRO is ideal for pigmentation, anti-ageing and/or acne. What’s more, it’s safe to use on any skin colour. Patients love that there’s no downtime associated with an ÜBER PRO Peel. It gives skin an instant radiance. While you can use the ÜBER PRO Peel immediately following a microneedling procedure, it’s also the star product in any facial. But how do you use it? Let’s dive into the 7 steps to an ÜBER facial.

1. Cleanse skin

The first step in any facial should always be to remove make-up or impurities. If you’re targeting excess oil, acne, blackheads or gaping pores, CLR FOAM CLEANSER™ is your go-to. TRI PHASE CLEANSER™ is an incredible product that goes onto the skin with a balm-like 40

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consistency and delightful citrus fragrance. This makes it ideal to use as part of a massage.

2. Gentle exfoliation

Now it’s time to remove dulling dead skin cells. Dp Dermaceuticals MICRO DERM EXFOLIANT™ is an obvious choice. It contains bamboo powder, which is rich in silica. This natural exfoliant is a powerful but gentle cleanser that offers antioxidant protection against free radicals.

3. Microbial cleansing

CLINIPREP™ is an antimicrobial solution for optimal skin hygiene. It’s deadly to pathogens but doesn’t interfere with skin cell regrowth. This means it works with the other steps in your facial, not against them.

4. Facial massage

You have a few different yet equally luxurious options for this stage. One of our all-time favourites is CBD ELIXIR, which contains beneficial broad-spectrum non-psychoactive CBD to calm the skin. If you’re after a facial for a specific concern, such as ageing, acne, or pigmentation, the MGCollection™ offers potent serums to choose from.

5. ÜBER Peels

6. Apply a mask

The luxury continues for your patient with one of our 3D Sculptured Face Masks to saturate skin with potent actives. Use the Dp Dermaceuticals SSS ROLLER over the masks to drive those nourishing serums deep into the skin. Bonus points for feeling incredible. Of course, not all masks have to contain serums to be beneficial. Dp Dermaceuticals L.E.D.™ masks harness the proven power of red and near-infrared light to target a wide range of skin concerns, from ageing, fine lines and wrinkles to pigmentation and pores.

7. Finishing touches

Finish the facial with an application of VITAMIN RICH REPAIR™, enriched with essential daily vitamins (A, B, C, E), peptides and antioxidants. Then follow with a suitable shade of COVER RECOVER™. This all-in-one, anti-ageing, cover, and SPF product was developed to cool and calm skin after microneedling. But it also works well after Cryo, Dermabrasion, and Laser.

Dp Dermaceuticals ÜBER PRO recently won the “professional product of the year” award at the SHR Skincare Professional Awards in Sweden.

Ready to offer ÜBER facials? Only our Authorised Treatment Providers have access to our world-class products.

The judges described the winning formula as: “Easy-to-use and comfortable anti-aging treatment with an advanced formula for skin that requires something out of the ordinary. A very

If you’d like more information about any of the products listed here, please contact your Authorised Distributor or info@dermapenworld.com

PROFESSIONAL PRODUCT OF THE YEAR*

Professional All-in-One Peel Award-winning ÜBER PRO from Dp Dermaceuticals™ Next Evolution in Peels • Fades dark spots, plumps fine lines, and clears acne • Safe to use on any skin colour • Instant radiance without downtime • Use after microneedling or as a standalone product

*SHR Skincare Professional Awards 2021 in Sweden.

Scan the QR code above to learn more, or to become an Authorised Treatment Provider, contact us at info@dermapenworld.com.

PRODUCT PROFILE

THE NEW PROBIOME PROBIOTIC SERUM

Prologic is excited to launch our latest product, a true revolutionary development in skin care. The Probiome Probiotic Serum is our very first skin and wellness product combined. The skin and mind connection, addressing skin microbiome and emotional wellness.

As we know the mircobiome makes up a large part of our barrier function, without a healthy functioning microbiome our barrier function is impaired leading to various skin concerns and disorders. Prologic addresses this by working with both Pre and Probiotics, strengthening and repairing the natural microbiota. The following ingredients have a direct effect on the microbiome. Lactococcus Ferment Lysate - Lactococcus Ferment Lysate is obtained from the Grampositive bacteria, Lactococcus lactis. The lysate is a fluid substance that is produced when you break down the cell membrane, which means it contains things like cytoplasm and cell wall fragments. Cytoplasm is a thick solution that fills each cell and is enclosed by the cell membrane. It is mainly composed of water, salts, and proteins. In eukaryotic cells, the cytoplasm includes all of the material inside the cell and outside of the nucleus. All of the organelles in eukaryotic cells, such as the nucleus, endoplasmic reticulum, and mitochondria, are located in the cytoplasm. The bacterial cell wall consists of an essential protective barrier for bacterial cells that encapsulates the cytoplasmic membrane of both Gram-positive and Gram-negative bacterial cells. Peptidoglycan is a rigid, highly conserved, complex structure of polymeric carbohydrates and amino acids. Galactomyces Ferment Filtrate - Galactomyces Ferment Filtrate is a nutrient dense yeast, and a byproduct of fermented sake. Galactomyces Ferment Filtrate can activate aryl hydrocarbon receptor (AhR) that’s important in epidermal homeostasis by upregulating epidermal barrier proteins. Used to help protect the skin against damage, also having antioxidant effects and increases hyaluronan production in epidermal cells. More hyaluronic acid in the skin means better enzyme activity and free water content, 42

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hydrated skin. We also chose to address the wellness side of our industry, mental health, self love, self acceptance and wellness are words we are seeing more and more. We are so excited to have included an award winning innovate ingredient that helps to promote emotional wellness and support. Kannabia Sense - KANNABIA SENSE is a cosmetic active ingredient, an innovative prebiotic treatment that stimulates the skin microbiota to produce an in-situ postbiotic cocktail, it stimulates the synthesis of cutaneous oxytocin. The oxytocin generated in the keratinocytes connects with the sensory neurons and communicates with the brain turning into a well-being response that ends up in a healthier, stronger and more youthful appearance.

THE MECHANISM

• Microbiota-Skin-Brain axis ignition • Positive activation of brain pleasure areas • Better self-perception and positive emotional parameters • Oxytocin like effect • Protection & balance of the microbiota

The skin microbiota and the brain are connected through an existing natural pathway, where the microbiota is the first link that can improve your mood. The microbiota as the third brain is able to stimulate the synthesis of neurochemical by our skin to connect our brain, influencing our mood. A prebiotic compound stimulates the skin microbiota to produce a postitive in-situ postbiotic cocktail, this ignites the synthesis of cutaneous oxytocin, driving to a wellbeing response. Southern Hemisphere living brings its own set of challenges to our skin, which is why it is so important we have products which are formulated in this part of the world for the very unique skin conditions we see here. Probiome Probiotic Serum will be a very welcome addition to the

range in Australia and cements Prologic Skin Care’s innovative stance & displays an ability to not be bashful about harnessing new technology. Skin health is all about our microbiome, we hear so much about gut health yet our skin microbiota is just as important. With huge increases in PoD and other barrier disrupted skin conditions in the past 18 months, due to hand santising and mask wearing, makes Probiome Probiotic Serums timing impeccable & necessary for a product of this quality to enter the market. Prologic is second generation corneotherapy and focuses on holistic wellness & health, containing ingredients your skin needs and nothing it doesn’t. Probiome Probiotic Serum is definitely an industry game changer and I am excited to have it in Australia! For more information contact www.prologicskincare.com.au

A revolutionary development SKINCARE THAT INDUCES POSITIVE EMOTIONS The first of its kind, the Prologic Probiome Probiotic Serum activates the brain pleasure center and ignites an oxytocin like effect whilst creating a healthy functioning microbiome

SKIN AND MIND CONNECTION www.prologicskincare.com.au

COVER STORY DON’T STOP, KEEP LIFTING.

UNLEASHING YOUR NATURAL BEAUTY The world of beauty business is full of opportunities and one that is growing exponentially. The lash and brow industry alone has been steadily growing over the last two decades with eyelash and brow services being huge mainstays in salon menus.

To own a successful brand in the lash and brow industry is a remarkable opportunity, however to keep a brand growing for over 2 decades requires a lot of resilience, innovation, hard work and a few stars aligning every now and then helps you be up with the front runners. Australia born and globally loved brand Elleebana is one of those such brands, 26 years in business and going stronger than ever before is something that is virtually unheard of. This longevity in the lash industry is a testament to the dedication of Otto Mitter and his team at Elleebana global headquarters as they pave the way for lovers of all things lash lift and lamination in over 60 countries around the world. Elleebana has become synonymous with developing the world’s fastest lash lift system and creating gorgeous campaigns showcasing the magic of how Elleebana lash lift and lamination can unleash your natural beauty and eyelashes. Eyelash extensions are still up there with a girls favourite glam go to, but lash lifting has made its mark and it’s not going away any time soon. In fact Lash Lift has been here longer than eyelash extensions and now it’s arguably even more popular due to the time saving factor for the therapist and client, as well as the no maintenance lash enhancement which is so appealing to many in a world that is only becoming more demanding with time constraints, the world is getting fast out there and the beauty industry is moving to accommodate a busy lifestyle. 44

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So how does one keep lifting for 26 years in the industry and keep up with the leaders? Otto Mitter tells us his insights into how he keeps focused on innovation and not sweating about the small stuff. “In the last decade we have seen lash lift grow rapidly in the beauty industry, during my time a lot of lash brands have come and gone, only a select few have been able to keep the momentum going, but with the growth of more opportunists, entrepreneurs and OEM manufacturers we have seen an explosion of lash lift brands on the market especially in the last 5 years. There used to be about 10 - 20 brands, but now I could mention about 50 - 60 brands and this number continues to climb. It’s that age old story of business, if you see someone doing well with it, you think, why can’t I do that as well? It’s true, you don’t have to be the first at anything anymore to have a successful business, I’ve said this so many times. Sure being the first can give you an advantage, but if you do something well you still stand a chance at creating a hugely successful business, but it’s not as easy as some people may think. Now that there is more competition it is even harder than ever to really break through, because many brands have established a lot of trust in the market with their formulas and also their support and education programs. When choosing a brand that is right for you, you want more than just quality products, you want the

whole package and to be part of a community that supports you. That is what Elleebana has done so well, we have award winning education and products that are trusted by experts in over 60 countries, and that’s all well and good, but we also have an exceptional support network and community, these elements have been a magical part of the chemistry with Elleebana. “2021 is the year the Earth changed, we have had to adapt to a new way of doing things and the beauty industry has been deeply touched by this. Even though salons pretty much closed over night during the start of the pandemic, it reopened with a force like we’ve never seen before, we all adapted our protocols and clients came back in droves craving that special moment of time just for them. A moment to feel loved and looked after, the benefits of self care have never been so significant and important than what they are now. This is one of the most rewarding things about the beauty industry, when people are feeling down you can boost them up again to new heights. The year ahead for Elleebana will be one of our most productive in the history of the brand, new innovations, product expansion, education offerings, competitions and face to face events are a big part of the 2022 package that is being unleashed. Follow the Elleebana journey on Instagram to see all the new developments, watch this space.

U N L E A S H N

Y O U R B

VEGAN FRIENDLY UTILISING A CYSTEAMINE HCL ACTIVE AND CONTAINING NO THIOGLYCOLATE ALLOWS FOR GENTLE AND EFFECTIVE LASH LIFT / LAMINATION RESULTS WHICH MINIMISES THE CHANCE OF OVER PROCESSING A SYNERGISTIC SYSTEM THAT INCORPORATES RE-GEN NEXT GEN, CONTAINING AMINO ACIDS, SERINE, THREONINE AND ARGININE AND BOOSTING HYDRATION LASTS UP TO 6 TO 8 WEEKS, WITH REDUCED CHANCE OF IRREGULAR GROW OUT IN THE LASH GROWTH CYCLE

A U S T R A L I A N

www.elleebana.com

B O R N

G L O B A L L Y

@elleebana

L O V E D

info@elleebana.com

2021 ABIA AUSTRALIAN MAKE UP ARTIST OF THE YEAR AVA BELLE Currently based in Byron Bay seasonally, Ava Belle is passionately dedicated to creating beautiful bridal looks for her clients of every culture, race, back ground and style. Having taken part in celebrations ranging from intimate elopements with just herself as witness, and the celebrant + photographer, up to the most extravagant 5 day multi-million-dollar events, with guest lists into the hundreds and every special celebration in-between Ava has done it all. The weddings and bridal styled shoots Ava worked on prior to COVID, took her to some of the most beautiful places across the globe, including France, Italy, Spain and Portugal, UK, NY, Miami and many more. “I feel really lucky that my career has taken lots of different creative forms, I have worked across many areas of the Hair and Makeup Industry, but I feel I have made the most impact in the Bridal Industry. Working with Brides and their parties, creating campaigns for Bridal Fashion designers, working on Paris Bridal Fashion Week, collaborating with Top Luxury Wedding Planners, Stylists, Photographers and Vendors from around the globe to creative internationally acclaimed blog content, bridal magazine editorial print and online content, and creating beauty looks for high end international workshops in France with LA celebrity photographer Silvie Gil.” Ava explains. “My biggest challenge was becoming a new mum for the first time in March 2020 as the world was shutting down around me. My safety net and the business I had built up to be able to look after my growing little family vanished overnight and the world and industry as I knew it was gone. Everything I had worked for, for so many years in Australian and Europe was gone, just like that I couldn’t return to my International clientele. I decided to lay low in Byron Bay and enjoy being a new mum until the dust settled, I then took on re-marketing my business to a local audience in the North Coast and reconnected with local vendors and venues. I started creating digital content for social media to stay connected and ready for when we could start working again. Since being able to return to work, the business is going from strength the strength and I just feel so lucky to be in Australia and in such a beautiful part of the world where we can return to weddings and continue on more or less like before.” Keeping up to date with latest trends by working on Fashion Weeks, watching talented artists via social media, spending time at makeup counters trying all the latest products and new technologies is how Ava stays relevant and unto date with her skills. Regularly partaking in online Masterclasses with Hair and Makeup artists from around the world, most recently: The Makeup Lovers Conference, BTC University with Natalie, Anne Hair, The Secret Fox. “I keep a very close eye on my all-time favourite makeup heroes, Rae Morris, Lisa Eldridge and Patti Dubroff.” Ava says

For further information, please contact www.mochagroup.com.au mail@mochagroup.com.au

“I was very excited to final in the Bridal/Formal category, I had butterflies in my tummy as we watched the film showing all the talented nominations. I was so thrilled when they announced my name. There were LOTS of silent screams of joy and leaping hugs on the couch with my partner, we had just put our baby boy down to sleep in the room next to us and didn’t want to wake him. Andrea (my other half) rushed to the fridge and poured me a glass of bubbles and we danced around the living room hugging and laughing. We continued to watch the stream and soon after the big award of the night was up, and my name was on the screen. The “Australian Makeup Artist of the Year” was selected from the category winners, so when they called my name again, I was again in TOTAL SHOCK and overwhelmed by such a BIG surprise. Again, lots more hugging!!! As much as I would have loved to have shared that moment with the industry I love, in a room full of my peers, being able to share it with my number one supporter was so very special. Winning this award means so much to me, as a creative soul and perfectionist. It’s easy to get caught up in self-doubt, to be unable to see all the things I do get right, I think as artists we can all be very selfcritical at times. This is a really nice reminder to feel proud of my achievements and see the value I bring to my brides and clients. “I highly respect and admire the artists who have held the title before me, to now be among them really means the world. As a young artist I looked up to Rae Morris with such high regard (and still do.) Rae was the first person I messaged after my win with a huge THANKS, I wouldn’t be here without her. She has taught me SO much and has been an incredible support over my career. “My social media and phone have been blowing up all week!! I have received a non-stop stream of congratulations from all over the world, which has been pretty special. It’s been a lovely reason to reconnect with friends, extended family, colleagues and past clients, seeing all of my past brides sending their thank you’s and congratulations is really heartwarming. “The last 2 years have been a HUGE adjustment personally and professionally; I was working primarily out of Paris/Italy until the end of 2019 when I returned home to Byron Bay to give birth to my son. He arrived in March 2020 as the world shut down and Australian borders closed around us, Andrea also works in the wedding industry as a photographer, so we both took a hard hit through the pandemic, but we, like so many of our friends and colleagues, have just had to adapt and adjust. We have been focused on creating social media content in the beauty space and learning skills in a new area of the industry, which has been a really fun way to stay creative, inspired and connected to our passion while we faced uncertainty for what the future of weddings will look like. While learning the ropes as first-time parents which is ALSO HUGE!!! “I have been fortunate to be able to fall back on my networks and varied experience, Byron and surrounds became a mecca for FILM and TV productions during the lockdowns. I was lucky to pick up work on 5 different productions, an area I hadn’t worked in much over the last 5 years as my focus has been Luxury Bridal and so it was great to be able to step back into that world for a while.” And so for Ava, moving forward from here is a day by day adventure. “I am looking forward to spending more time in my home studio getting creative and doing more makeup and less travel for the foreseeable future.” She says. “I’m not sure what my next big project will be alongside motherhood - I’m thinking of a product line or education!” @avabellemakeup

#abia2021 #amia2021 Facebook: mochabeauty

Instagram: @mochabeauty

BEAUTY

HAS OUR VISION OF BEAUTY CHANGED? By Charlotte Ravet

Over the past few years, I have developed and trained for several academies and brands, and I started interrogating myself about the codes of beauty I have learnt and how the perfect features are identified today. I often say to my students that I can teach them skills but not taste. This belongs to them. Taste is subjective. It evolves and changes as fashion goes. Who never looked at a photo from a few years in all fashionable outfit and realised: What was I thinking? I have studied the story of beauty and the origins of the ‘perfect face’, which should look like an oval with three equal parts. This theory of beauty has been primarily inspired by Albrecht Dürer, a German painter from the sixteen century who created profiles and front drawings of the face with mathematical precision. To date, we are still using the same ideology of beauty to teach makeup and beauty. But over the past ten years, I started to interrogate myself: is the oval face shape still the ideal? Women and men are now dreaming of features with more angles: cheekbones are more prominent, the jaw more defined, the nose thinner, the chin more pointy. Scientists have now identified up to nine face shapes, but the ones we usually refer to are the oval, the oblong, the diamond, the square, the rectangle and the round. Looking at these shapes, two of them seem now to be closer to the new idea of beauty: the heart and the diamond. Both have the particularity to have defined cheekbones and defined angles. When I work with these features, I like to enhance cheekbones, adding an extra shadow on the temple to create more depth and give more 48

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volume to the cheeks. When I look at my clients, I see different beauty tastes, trends, and visions of an ideal that change through the place I travel. The idea of beauty has never been the same from one country to another, but it was more attached to cultural background and access to beauty treatments. In a large part of Europe, the cost of cosmetic surgery remains pretty high, and injections are not yet widespread in Southern Europe. Korean beauty standards prioritise the « V-shape » with large eyes and a pointy chin. I am fascinated by the extreme Korean makeup trends we can see online. Our facial attributes contribute to the attractiveness and the social image we reflect others. With the rise of social media, we now can get noticed, sometimes based on physical attributes exclusively. A new emerging trend is total acceptance, and people are not ashamed anymore of their acne and scars. H&M even created a campaign with a model with a few breakouts and no makeup on the skin. Social media has definitely contributed to changing the vision of beauty. It is not essential anymore to be solely beautiful to get noticed. But you must exist and be different, unique. As an educator and makeup artist, I feel it is crucial to update my techniques constantly, but I have been conflicted by so many different makeup trends over the past years! I have

kept the same methods to create highlighting and shadowing, but I have evolved how I am placing them to create faces with more angles lately. I had more and more requests for sculpted features than when I started, and the oval face does not seem to be the ideal everyone wants to have. Who knows what is going to be next? So what is the beauty in 2021? A beauty that evolves, a beauty that changes, a beauty that is everything but universal. Beauty is what pleases the viewer’s eyes, what creates emotion and a feeling of happiness. Beauty is not unique but universal. Having worked with some gorgeous women, I also keep in mind that beauty is not only physical. I realised that perfection does not mean attraction at the early stage of my career: a genuine smile works a thousand times better than perfect teeth to bring you joy. Charlotte has taught make-up students and performers at N.I.D.A. developed workshops for Maqpro, Franck Provost and Marie France and created and developed the beauty advisor training program for Manicare and Priceline. After being the head educator for a leading makeup academy in Melbourne, Charlotte came back to Paris as the International retail and artistry education trainer for the brand By Terry. Learn more about Charlotte and her work at www.charlotteravet.com

THE SECRET TO PERFECTLY GROOMED SKIN

BIODROGA MEN THE NEW SKINCARE LINE FOR MEN

PRACTICAL, UNCOMPLICATED WITH A QUICK EFFECT!

BEAUTY

7 EFFECTIVE STRATEGIES FOR MANAGING CLIENT ANXIETY IN YOUR SALON By Joy Crossingham

When you work in the same environment every day, you tend to get very comfortable. It’s easy to forget the first time you walked into the space – how it looked, what it smelled and sounded like, and most importantly, how you felt. But this is really something you should try to remember when you have people coming into your salon for the very first time on a regular basis. It’s a great idea to try to walk into your salon at the start of every shift with open, fresh eyes. Imagine you are new; look around, take it all in. Feel the vibes. No matter what your branding or décor style, whether your business is more clinical or spa, we all want our clients to feel welcome, comfortable and safe in our space. For many clients, this is easily done with a friendly front of house staff member, comfortable furniture and a cup of tea. However, some of our more anxious clients may require a little more TLC. With so many of us having been in lockdown for such a long time, both clients and therapists may be experiencing a little bit of ‘back to normal’ anxiety. Other clients may simply live their day to day lives with anxiety. And others may have anxiety around visiting clinics and spas due to previous negative experiences or associations. Good therapists and stylists have a knack for reading people, and you may be able to tell when a client is more anxious than usual. Most clients who are visiting your space for the first time will likely be more nervous than on their subsequent visits. Or perhaps one of your regular clients is experiencing more stress in her life currently, so her anxiety is high. Whatever the reason, whoever the client, there are lots of different strategies my team and I use to help our anxious clients feel more comfortable throughout their salon visit. Let me share with you some of my favourites.

THE WELCOME TEXT

For some clients, visiting somewhere they’ve never been before can be stressful. We like to send a welcome text to our new clients, outlining things to help them know what to expect. It might be something about parking, finding the front door, payment options or arriving makeup-free: think about questions or issues you’ve had come up in the past, either from your clients or your own experiences.

INTRODUCE YOURSELF AND YOUR SALON

Every time you meet a new client, you introduce yourself. But do you introduce your salon? Direct your client to the waiting area; show them where to take a seat when they’re filling out forms; show them where they can find water and the amenities if they need to use them.

GIVE DIRECTIONS

Every client I see, even on their hundredth visit, is directed over to my bed, shown where to put their belongings, and invited to lie down and make themselves comfortable: it’s just my routine, now! Many clients will feel uncomfortable or nervous if they’re not sure what to do, so it’s best to just tell them.

CHECK YOURSELF

As therapists and stylists, we need to be very mindful of not only our body language, but also our paralanguage. Paralanguage is all of the elements of speaking that add meaning or nuance to our words: volume, pitch, pace, intonation and facial expressions. Try to maintain a calm and steady speaking pace and a suitable volume – while we don’t want to shout, we need to speak just a bit clearer with our masks on these days. Even when giving directions for the eighth time of the day, say it with the same gentle pitch and softness in your tone as you did the very first time, and don’t rush your words. You might know the spiel off by heart, but your client doesn’t. Work on keeping your body language relaxed and open. Give your clients plenty of personal space when you can, and even though your mouth is covered by your mask, still smile sincerely and warmly: it reaches your eyes and your voice!

COMMUNICATE

As you’re working, it’s really important that you let your client know what’s happening. If you’re going to take their photo, let them know. If you are about to touch them, always tell them first. When introducing something hot or cold for the first time, or something that may cause discomfort, give them a warning. When people know what to expect, they will instantly feel more at ease. For some treatments (such as a lash lift where your client can’t open their eyes for a long time), you may like to give your client a full rundown of the steps before you even start. I always warn first-time clients for lashes that, once we’ve begun, they won’t be able to open their eyes until we are finished. This may be an issue for an anxious client, so it’s best to let them know before you start.

ASK QUESTIONS

It’s important to ask your client questions, and it’s even more important that you show that you are listening. Start with the basics – how’s the temperature? Lighting? Are they comfortable

in their position? Demonstrate that you are listening by using body language (nodding, eye contact and facial expressions) or verbal nods if they have their eyes closed or have visual limitations. Once you’re satisfied that they are physically comfortable, then you can ask other important questions more specific to the treatment. My absolute favourite question to ask before I begin applying lashes? “Is there anything else I can do to help you feel more comfortable?”

THE WARM & FUZZIES

There are lots of little extras that you can add to your treatments and salon space to help all of your clients feel more relaxed. It’s important to provide a comfortable place for clients to wait if they arrive early. Some clients will arrive early to their first appointment because they are nervous, and it helps them to allow plenty of time to travel, park their car, and find your salon. Even if you are a home salon with one room, a comfortable seat and a basket of bottled water outside your door is a simple solution. Weighted blankets are another great tool, especially for treatments like lash lifts and extensions, or facial treatments, where your client lays in one position with their eyes closed for a long period. These don’t have to be enormous: you can purchase small, lap-throwsized blankets which can be placed over the top of your normal sheets or blankets. The additional weight gives some clients a sense of safety and security. For clients who aren’t touch-adverse, a hand or scalp massage while lash lift solutions are processing can go a long way toward helping them relax. It’s best to ask first. Finally, just do your best to be your warmest, kindest and most authentic self. Many of us are in this industry because we care about people and want to help them through our own brand of therapy. Let that light shine through and your clients will feel comfortable and safe in your talented hands. Founded in 2015 by Lash Industry pioneer, Joy Crossingham, the LashJoy Professional Beauty Group is a provider of the highest quality lash products, educational courses and business solutions to more than 12,000 lash professionals worldwide and growing. Learn more about LashJoy at www.lashjoy.com

“WITH SO MANY OF US HAVING BEEN IN LOCKDOWN FOR SUCH A LONG TIME, BOTH CLIENTS AND THERAPISTS MAY BE EXPERIENCING A LITTLE BIT OF ‘BACK TO NORMAL’ ANXIETY.”

BEAUTY

UNDERSTANDING PRODUCT MARKETING,

IN AN EXPANDING NAIL MARKET By Lauren Burton

I find it so interesting how so many nail brands seem to be popping up out of the woodwork in the last few years, which is great for our industry to have so much choice and option with products, however my concern particularly lies in the marketing tactics and claims some of these new brands use to obtain customers and users. I think it’s very easy to get confused and sucked in by these claims without fully understanding them. Especially when it comes to the differing standards in cosmetic product terminology to say food for example. Organic meaning in cosmetics is very different to organic meaning food, it is not the same. The term “organic” in reference to food refers to the way agricultural products are grown and processed. While the regulations vary from country to country, in Australia, organic crops must be grown without the use of synthetic herbicides, pesticides, and fertilisers, or bioengineered genes (GMO’s) and livestock, 52

Beauty Biz Year 14 Issue 6

organic meat refers to the principles used to produce, process and retail meat products. Organic meat is raised without synthetic pesticides, herbicides, hormones and antibiotics. How the animals are cared for throughout their life (how they live, what they eat), and leading up to their death matters too. Organic animals must have access to pastures/paddocks with plenty of space to move around and exhibit their natural behaviours including scratching around in the dirt and playing in their social groups. This is often referred to as free-range, pasture raised, or paddock raised (although these terms mean slightly different things, they’re often used interchangeably).

Now on the flip side of this the meaning of “organic” in cosmetics, it is on a completely different spectrum, to what most people think of when it comes to organic, particularly nail products. For cosmetics the classification for “organic” is within the chemistry component of the product, they have to have a carbon content to be classed as organic, now everything in the world with the exception of light and electricity has a carbon content. All nail polish is a compound of five main ingredients, Organic nail polish does not exist because there are no known organic alternatives of these ingredients. Gel polish is no exception to this! So do not be sucked in by this claim, as technically all nail products are “organic”.

I am always very wary of nail brands that push this whole “organic” “vegan” “3 free” “5 Free” above anything else from a marketing perspective to promote and advertise their products as it is a deceiving way to promote and sell products in my opinion, considering all nail products are all the above, we explain this in more details below. I’ve even witnessed brands claiming to be “gluten free” unless you are eating your nail products gluten isn’t an issue with nail products, as gluten is something you digest, and cannot be absorbed through the skin/nail, however if you gluten intolerant or celiac and a nail biter and you have tendencies to eat nail products (which you shouldn’t) then avoid anything with hydrolyzed wheat protein (AMP Isostearoyl it’s chemical name). However, this ingredient is commonly used more so in skincare and hair used to optimise moisture balancing. I feel it’s important for anyone in our industry to know the differences with marketing claims, so we can make informed decisions about our choice in products. Knowledge is key and that is a fact, I try to keep myself as updated as possible by reading articles and following key people within our industry. I read a wonderful article last month by someone I admire very much in the industry, Marian Newman, I reached out to Marian to ask if she minded me sharing her article with the readers of Beauty Biz, and she so graciously said yes, I expected no less as she is an advocate for spreading the knowledge for our industry, and quite frankly her article couldn’t have been written or explained any better in my opinion. Marians article, “Marketing Claims: hypoallergenic, ‘free from’, vegan, cruelty free”, comes from her website www.nailknowledge. org/, so a huge thank you for allowing me to share.

EXCERPT FROM MARKETING CLAIMS BY MARIAN NEWMAN

This is a brief description on what all these mean (or should mean!). You may see that many claims are just marketing stories and have no basis in legal requirements nor accuracy!Claims should follow certain criteria as best practice: 1. Legal Compliance. All cosmetics fall under

the Cosmetic Regulations for each country. These are very detailed, and claims should not be made if they fall under the legal requirements anyway. 2. Truthfulness. Claims should not be based on false or irrelevant information 3.Evidence support. Each allowable claim must be supported by evidence to prove it 4.Honesty. Claims must not go beyond the evidence 5. Fairness. Claims should be objective and not criticise ingredients that are legal to be used in cosmetics nor cause confusion with products of a competitor 6.Informed decision making. They should allow a professional or consumer to make informed decisions. They should be relevant and understandable to the average end user. Hypoallergenic. This is an allowable claim if it has supporting evidence. But do not be misled by the claim. It does not mean that allergic reactions are impossible. It means that the potential is ‘below average’ so is less likely to trigger a response than those products that cannot make this claim. Nail coating products, by their nature, contain known allergens, some higher than others. But also, skin contact of uncured product should be avoided at all times (and this includes improperly cured coatings that appear cured) However, many feel more confident using this type of product and, for nails, they are unlikely to contain the more well-known allergens. Free from. This started as referring to traditional nail polish, but it is such a misleading claim! Some on the list that is often published are banned anyway. Some are ingredients that haven’t been used for years. Some that have been claimed to be harmful have had the claims proven to be wrong or are in such minute quantities so are negligible. One on most lists: formaldehyde, which is a gas, is not added as an ingredient but there are many cosmetic ingredients that, when chemically reacting together, release a tiny, negligible amount that is around 0.0003% A new claim that keeps popping up is that some UV gel polishes claim to be ‘x free’. Well, the understanding of ‘free from’ relates to the list for nail polishes. Traditional nail polishes and UV gel

polishes are totally different product types so the accepted ‘free from’ doesn’t apply. Now if they said ‘free from HEMA or isobornyl acrylate’ for example, it would be relevant! Vegan. This relates to any animal derived product and any animal cruelty. Virtually ALL nail coatings have no animal products included so they are all vegan. The only very rare exception is if the pigment carmine is used but this has been long replaced by alternatives. For strict vegans there are a few ingredients that may be objected to. Examples of these could be lanolin (derived from sheep wool) and bees wax (harvested from hives). The animals are not harmed in the collection of these but there is obviously a strong connection Cruelty free. There is no animal testing on finished cosmetic products anywhere in the world (even China now). The brand can use the ‘cruelty free’ logo but only under certain circumstances which are, briefly, that the manufacturer and their suppliers have not commissioned any animal testing on any product or any of its ingredients. All cosmetic products are inherently cruelty free so, in many ways, it is not needed as a claim nor the logo. Interestingly, in the Cosmetic Products Enforcement Regulations 2013 (that also apply to the UK from 1st Jan 2021) Article 21 states that certain information must be made easily available to the public! You will see how some claims do not fall in line with ‘best practices’! Notice #5!!! In conclusion, understanding is essential! Don’t get taken in by claims that stretch a point! Some (and by no means all) can be misleading, inaccurate or even wrong! It’s an over saturated market and brands need to make their mark. Buy from trusted and authorised sources and you should be fine. Lauren Burton is a Nail Expert and the Head of Educator at Nail & Hand Harmony Australia. Distributors of Gelish. Visit www.gelish.com. Beauty Biz Year 14 Issue 6

GINGER&ME . MINDFUL REED DIFFUSERS Transform your home into a peaceful sanctuary with the NEW GINGER&ME Mindful Reed Diffuser. Each of the three fragrances (Grateful – Coconut & Vanilla, NEW Happy – Sparkling Clementine and NEW Brave – Sweet Lemongrass) craft a sensorial Mindfulness space that serves as a reminder to be conscious, present, and engaged in each moment. Each time you inhale or notice the delicate fragrance that dances through and decorates your room, may you always be reminded of the beauty and calm in developing a practice to be here now; HAPPY to wake up each day, GRATEFUL for life’s blessings and BRAVE knowing no matter what “you’ve got this”. www.gingerandme.com

DERMAVIDUALS . HIGH CLASSIC TRAVEL KIT The brand new dermaviduals Travel Kits will make the perfect gift, or perfect skincare solution for taking on holiday! The 4 x different kits offer complete, skin care solutions for everyone and every skin. Of course, these best sellers also offer the perfect introduction to our full-sized products and to a complete Corneotheraputic skincare routine. High Classic Travel Kit: Cleansing Milk with DMS 30ml, Suusmoon Lotion N 30ml, DMS Mask with Vitamins 15ml, DMS Base Cream High Classic 50ml and Beauty Bag. www.dermaviduals.com.au

JANE IREDALE. BEYOND LASH VOLUMIZING MASCARA A clean, lash-boosting mascara for bold colour payoff and weightless volume in a flexible, nourishing formula. Flaunting buildable volume for full, lifted lashes without clumping. This bold, rich colour resists smudging and flaking. The lashhugging applicator separates, volumises and lengthens lashes with a tapered hourglass shape for easy inner and outer corner application. Basil Root Extract provides a strong antioxidant and helps lashes feel fuller and look healthier. Avocado and Jojoba Seed Oils are rich in oleic acid and have been shown to help strengthen lashes to resist breakage. Coconut and Baobab Seed Oils help moisturise and visibly add shine to lashes while protecting against environmental stressors. www.janeiredale.com.au AESTHETICS RX. PRE-JUVENATION DNA OIL Aesthetics Rx new Pre-juvenation DNA Oil fights anti-ageing at the cellular level. This high performing innovative face oil has been designed to restore the skin’s most basic functions. With microbiome restoring antipollution complexes combined with the purest antioxidant rich botanical oils, Pre-juvenation is a true superfood for the skin. The face oil is rich in omega fatty acids, Vitamin C, Vitamin E, and phenols to improve the balance between sebum and moisture in the skin. www.aestheticsrx.com.au

ULTRADERM. ALL IN ONE BALM SPF 30 Perfect for sun protection and an all over glow. Ultraderm All In One Balm SPF 30 is a multitasking skin enhancing cream. It moisturisers with antioxidants and broad spectrum sunscreen in a tinted formula to provide a flawless, natural finish for men and women. The unique formula provides anti-ageing benefits in a lightweight cream without feeling like you’re wearing makeup. It covers imperfections and evens out skin tone beautifully so you look your best every day. Perfect for all skin types and available in 4 shades. www.ultraderm.com.au

CALECIM®. PROFESSIONAL ADVANCED HAIR SYSTEM CALECIM® Professional, the world’s only skincare powered by ethically derived Red Deer Umbilical Cord Lining Stem Cells, has launched an advanced hair solution. CALECIM® Professional Advanced Hair System represents a new paradigm in hair revitalisation. It is developed using a proprietary technology derived from mesenchymal stem cells which, in high concentrations, has been proven to help deliver significant, fast acting benefits. CALECIM® Professional Advanced Hair System contains a high concentration of Rejuvenating Conditioned Media to help promote fuller looking hair. This active ingredient works with in-clinic hair regrowth treatments and hair transplant procedures by providing a nutrient rich microenvironment to help boost a regenerative response. www.calecimprofessional.com

CIRCADIA®. HOLIDAY HEROES CHRISTMAS BUNDLE Sleigh all day with this powerful skincare bundle from CIRCADIA®. Featuring CIRCADIA®’s all time best sellers, this holiday bundle contains a collection of super-powerful products and ingredients to help protect the skin throughout the day whilst also providing a radiant and youthful appearance. Containing favourites such as the Vitamin C Reversal Serum 15ml, Light Day Sunscreen Broad Spectrum SPF-37 59ml, Emergency Eye Lift Serum 15ml and Licorice and Bearberry Brightening Mist 118ml. www.circadia.com.au

FUSION. MESO SHIELD 5.0 A specific protective cream formulated for post procedures. A surprising light texture for a maximum protection against UVA/ UVB. It is conditioned in a convenient airless to be carried all day. This protective daily wear is an innovation at different levels. The formulation creates a long-lasting film over the skin resisting to sweating, providing a base for make-up and avoiding the penetration of the sunscreens into the skin. Does not sting the eyes and suit even the most sensitive skins. www.probeautysolutions.com.au

SKINMTX. MEDIFIX™ PEEL SYSTEM A 4-step professional treatment that works in precise synchronisation to target fine lines, wrinkles, and acne scars to reveal smooth, refined, and youthful looking skin. This renewal process ignites skin rejuvenation at an accelerated rate, rapidly restoring radiance, hydration, and a spotless complexion. The precise formulation activates reliable exfoliation, evenly penetrating into the skin with depth-control technology for maximum skin renewal efficacy and minimal side effects.. www.skinmtx.com

O COSMEDICS. SOOTHE & PROTECT DUO Nothing says skin health summer like O Cosmedics Soothe Duo- Mineral Pro Regular SPF 30 and Medi-Soothe summer saviours that combine to repair and protect! Mineral Pro SPF 30 is an essential for a sun safe summer while Medi-Soothe is an angry skin whisperer, loaded with Beta Glucan and a synergistic blend of calming and soothing actives formulated to assist calming and soothing, reduce skin itchiness, redness and increase barrier repair associated with skin irritation. www.ocosmedics.com

SKINSTITUT. COLLAGEN PLUS Support your skin from within with Skinstitut’s first ever nutraceutical, Collagen Plus. A daily collagen powder combining hydrolysed Marine Collagen Peptides with powerful antioxidants to help skin appear more radiant, refined and resilient. This flavourless and odourless nutraceutical can be added to water, fruit juice or as part of a smoothie, supporting collagen production and skin firmness, elasticity, and overall skin health. Collagen plus can be used daily and is suitable for all skin types, especially dry, dull, or prematurely aged skins. www.skinstitut.com

ASPECT™. SUN PHYSICAL SUN PROTECTION SPF 50+ Introducing Aspect™ Sun Physical Sun Protection SPF 50+; Aspect Skincare’s highly anticipated chemical free SPF 50+ broad-spectrum physical sunscreen that is non-greasy and does not leave a white residue after application. Fragrance free and 80-minute water resistant, Aspect Sun Physical Sun Protection SPF 50+ is formulated with Zinc Oxide to protect the skin from damaging UV rays and glycerin to hydrate the skin. Reef friendly and ideal for all skin types, particularly sensitive skins, Aspect Sun Physical Sun Protection SPF 50+ works by reflecting UV rays away from the skin, providing the ultimate UV protection all year round. www.aspectskincare.com

YOUNGBLOOD. HYDRA-GLOW TREATMENT BALM This innovative and lightweight cream helps awaken skin for a complexion-boosting glow. A multi-use moisturizing treatment packed with rich antioxidants to plump, protect and rejuvenate skin. May be used alone as a moisturizing treatment, under foundation, or over makeup as a natural highlighter. Infused with Diamond Powder to reflect light and Shea Butter to condition and soothe skin. This transforming Illuminator manipulates light and bounces it across the skin for a radiant, dewy glow. www.youngbloodmineralcosmetics.com.au

BIO-THERAPEUTIC. BT-COCKTAIL AMPOULE Optimise skin fitness & resilience. The bt-cocktail ampoule is a powerhouse formula that replenishes skin while boosting resilience against a broad spectrum of extrinsic and intrinsic aging triggers like pollution, climate, and lifestyle. This next generation ampoule helps boost skin energy while creating an invisible shield against environmental assault, helping to restore firmness, luminosity and tone by optimizing skin performance. The luxurious formula glides effortlessly over even the most parched skin, delivering optimum absorption and a dewy finish while targeting our unique trio of technologies to their destinations. www.biotherapeuticaus.com.au

“HOME TO THE BEST PROFESSIONAL BEAUTY PRODUCTS!” Famous for Precision

Tweezerman Slant Tweezer is acclaimed as setting the standard for quality and excellence. Perfectly aligned, hand-filed tips which grab every hair, every time. Award-winning precision meets superior, calibrated tension for comfort and control. Best in class in the beauty industry.

Superior, Stripless Italian Wax

Easy, efficient wax with greater hygiene. Xanitalia Pelables Stripless Wax is segmented into small pieces for fast wax heater top-up. Available in 5 varieties.

The Wax Specialists

BeautyPRO has everything you need for waxing! Customise your waxing service with BeautyPRO wax strips, including spun lace and non-woven, as well as applicators.

Prep & Protect

From start to finish, create exceptional eyelash and eyebrow tints with Apraise. Apraise Micellar Eye Makeup Remover preps the eye area with a gentle cleanse, while Apraise Cooling Aloe Vera Gel soothes and calms posttreatment.

Enhance and Define Eyes

Hairwell, the eyelash and eyebrow tint experts. Made in Germany, Hairwell Eyelash and Eyebrow Tints are more pigmented, creamier and longer-lasting. Nondrip formula allows for precise application with superior results lasting 4-6 weeks.

Swiss Precision in Rose Gold

Think Swiss, think precision, think rose gold. Rubis Rose Gold Tweezers deliver perfect plucking every time. Choose star cut-outs, circle cut-outs or classic rose gold.

The Ultimate

Maximum performance without the maximum price tag. BeautyPRO Elite 1000cc Wax Heater features incredibly fast heat-up and variable heat control. Designed without a handle to save precious space. FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

BLOG spot

Hello Friends!

By Julie Cross

I have recently had a couple of wonderful trekking adventures, ‘The Overland Track’ in Tasmania and then a ‘weekend’ adventure on beautiful Moreton Island. But it isn’t specifically the adventures I would like to talk about here, but instead the adventure of life itself. Because you see when I do trips like, this, when I say YES to these opportunities, well, I often hear that phrase again, “You are so lucky to be able to do that”. And yes, I am lucky, but remember that we choose our ‘luck’ and I have consciously chosen to live a life by design and not by default. I do choose to say YES to life’s adventures and opportunities, and the reason I can do that is because I say ‘NO’ to other things. I believe we can have everything, but not all at once, which means we do have to be very aware of what we really do ‘want’ at al the different stages of life, both personally and professionally. Let me explain... I was having a conversation with somebody recently... they are financially very successful with a successful business; they have a beautiful home, a holiday house and lots of fun toys. They suggested that I was very lucky to have the flexibility to be able to say ‘yes’ to these wonderful adventures and opportunities when they came up. I agreed but reminded them that I have been very conscious about choosing and creating my luck. Because you see I can look at them and say that I think they are lucky to have their own home, a holiday house and all the toys... but you see I have consciously chosen to down size my life and commitments and so I don’t have all of those things, because having all of those things requires lots of income, working longer hours etc ... So I said no too much of that... lucky me or unlucky me? We decide every day what is important to us whether we realise it or not. So in downsizing my financial obligations and with less ‘stuff’ to manage I have more time and flexibility to allow me to say yes to what is important to me which is adventures like hiking and trekking (which often don’t cost a lot of money to do). Now there is no wrong or right to what you say yes or no too... and what is right and yes for you may be wrong and no for me. So the point really is about being very conscious about the decisions we make so that we are living the life WE want to live, and not somebody else’s idea of what a ‘good’, ‘successful’ and ‘happy’ life should look like.

Beauty Biz Year 14 Issue 6

To use a hiking analogy, there is no point climbing a mountain because you started climbing and you just keep going and then when you get to the top you realise that it is not the view you wanted, and in fact the life you wanted, and the mountain you wanted to climb is over there across the skies in a whole other mountain range. Decide what is important to you, what do you want to say YES too, and then say NO to all the things that don’t get you closer to being able to say YES! And you know it is very much the same in business... I so often see people in business trying to say yes to everything and everybody rather than staying in their own lane, on their own mountain, and saying no to what doesn’t work for their business... they add new services, because the place down the road is, they watch what other people are doing, constantly trying to ‘keep up’, trying to be everything to everybody, trying to keep up with everything and everybody, and when we do that, we suddenly lose sight of our mountain, and our uniqueness, and we are moving around in circles, getting very tired and going nowhere fast. Having said that, when you do get offered those opportunities that you know are right for you... you can feel it... they may be right out of your comfort zone, but they are also the ones that give you that excited feeling in your tummy, they are the ones that have you feeling ‘alive’... a little bit excited and often a little bit scared. Well, go on, say YES! The reward will be that you feel so damn alive. And this is how I felt on and after every trek... it truly is a remarkable experience and always with the most incredible views... wrapped up in Mother Natures beauty, my heart is full, my feet are a little sore (but hey being alive means a little pain along the way), my soul is so alive.... YES! Lucky me! So hike up those boots, make your own unique footprints through the world living life YOUR way! Because what other way is there? www.juliecross.com.au

BLOG spot Introducing Our New Sharps Collection Program By Paul Frasca

Earlier this year, I kicked off a chat here about the issues our industry experiences around safe sharps collection and disposal. Well, the Sustainable Salons Innovations Team has just launched our new Sharps Collection Program, which we think could smooth out these wrinkles for good! I know it can be a bit of a prickly topic, so I’m sure you have a bunch of questions about the ‘why’ and ‘how’ and ‘what’ of this new process. The last thing any of us needs is yet another band-aid solution in the sustainability space, which is why I’m excited to share our journey of discovery and creation with you in these FAQs.

WHAT MAKES THE SUSTAINABLE SALONS SHARPS COLLECTION DIFFERENT? Our Sharps Collection Program is the safest, most convenient and cost-effective program in the beauty and dermal industry for responsibly disposing of waste materials from injectables.

WHY DID SUSTAINABLE SALONS TACKLE THIS PROBLEM? Handling and disposing of sharps is a serious process, and it’s been on our R&D radar for some time now. We knew that the programs and processes on offer have been largely inaccessible for small businesses, with little to no collection services available (and those that do exist often come at a prohibitive price point). Instead, the expectation is on the business to return full containers to a dropoff point or facility directly, making it a difficult process to manage especially during peak periods.

Safe: Each regulation Sharps Container comes with a YES/NO instruction label to help staff safely and easily dispose of waste on the go, and a simple screw-top lid to tightly seal the container ready for collection.

Sustainable Salons as an organisation is on a mission to make sustainability a reality for everyone. This means finding innovative ways to protect the planet, look after our communities and help the economy thrive with successful businesses exactly like those we see in the beauty, dermal and cosmetics industry. And with the popularity of injectables rising, we knew this problem couldn’t be ignored under this mission. WHY CAN’T WE JUST RECYCLE THEM LIKE OTHER SALON WASTE ITEMS WE COLLECT? It’s true - we do have existing recycling pathways for many waste items that come from beauty and dermal salons, however sharps can’t be recycled due to biological contamination. According to Australian and New Zealand standards, they must be incinerated at specialist facilities. As part of our research, we found there was very little information and education on offer about the effects of incorrectly disposing of sharps through the regular domestic waste systems. In fact, the seriousness of this is often brushed aside, which puts people in harm’s way. Also, when sharps end up in landfill, they take hundreds of years to break down, not to mention the biohazard hasn’t been eliminated before dumping them in the Earth.

Convenient: No more in-person returns! Sustainable Salons members simply order the specialised, compliant sharps containers online and have them delivered direct to their salon door, with full containers easily returned via the fortnightly collection or on-demand pick-up service as part of their Sustainable Salons membership. Cost-effective: The Sharps Collection Program is integrated into the Sustainable Salons membership and containers can be ordered using Member Points (where eligible) or at a competitively low price. Plus, as a member, you get to kick council recycling costs to the kerb completely because we collect and recycle up to 95% of your salon bin and help feed those in need at the same time. HOW DID WE CREATE IT? Headed by our Project Assistant, Alex Kung, the team’s job was to deep-dive into the many and varied regulations across Australia and New Zealand, and develop relationships with disposal facilities that align with our sustainability values. Next, the team set about creating a safe and cost-effective collection process by sourcing the best equipment for salon staff and depot handlers, and then they built the necessary education to provide at every step. HOW CAN YOU MAKE THE SMART SHARPS SWITCH? Our goal at all times is to make sustainability simple. Jump online to sustainablesalons.org/sharps-program/ and you’ll find everything you need there to help you get started. By choosing the Sustainable Salons Sharps Collection Program, you’ll be injecting a whole lot of good into your business and the planet. Keen to join the movement? Find out more at www.sustainablesalons.org!

Beauty Biz Year 14 Issue 6

BLOG spot Out With The Old, In With The New By Elle Wilson

Planning has always been central to the entrepreneur’s success. Wise business leaders envisage their desired future, strategize the practical moves to realize it, and then step boldly in the direction of their vision. Planning next steps is essential - without it, you have no map to reference, and you’re lost. In the past, this was feasible, essential... However – have you noticed? - the rules are changing. The relevance and usefulness of our best laid plans seem to be on the way out, and it is those entrepreneurs who have a knack for responding to and navigating any circumstance that will survive the world’s current and ongoing changes. Who are they, how do they think, decide, plan? They aren’t special human beings with superpowers, they simply don’t live their life wanting things to be different from how they are. This is huge, isn’t it? Imagine it for a moment right now. I don’t want to burst your bubble. What I wish for you is courage to consider the possibility that the world is forever changed. That the new normal means uncertainty, whether we like it or not. Consider that much of your planning is no longer meaningful, and that the changes that are occurring may not end for a very long time. The new world isn’t a myth or some fantasy movie we watch and think, wow… imagine. It is actually here, and it is demanding a new way of being, moving, and thinking. Isn’t this exciting? You get to discover how to thrive in the midst of the new, in the midst of constant change. This is now what entrepreneurship is. Consider the opportunity. It’s next level. It’s such a different landscape from what we have been used to. But if we persist in trying to recreate what is no longer, we set ourselves up for struggle and anxiety. A beauty salon owner who thrived in the world that was may now be really struggling, finding it difficult to get up in the morning, think positive thoughts, and stay connected within. This is entirely understandable. And entirely untenable. It won’t work. We actually have no other real choice. There is only forward.

My advice and yes - your superpower? I assume you’re open to hearing it, if you’re still reading… Sweetly, don’t allow yourself to feed the thoughts that are fear-based and dramatic. That is not a path that offers a human being access to their potential. Think about clinging to the past and fearing the future as a toxic, contaminated body of water that can’t flow, it’s so blocked by debris. If you find yourself stuck right now, first, know that you’re in good company. Second, know that there is a quietly potent way out. Here it is: Don’t judge yourself. Don’t try and fix your experience. Accept this sense of stuckness with an open heart. Allow yourself to get even just a little quieter inside. Gently leave the drama behind, and watch as your delicate acceptance of what you have accumulated within allows a real cleansing to occur. Tiny little glimpses of newness will soon appear – not on your schedule, but come they will - and your body of water will begin to flow again, allowing you to be, move, and think a little more freely. A little more joyfully. A little more like the heart you remember having when you were a child, and everything was new, every day. What a blessing not only for your business, but for your life as well. What a blessing, this continuous pressure, this continuous demand to pivot and respond to changes every day. Only a child’s heart can fly in this time. You know that feeling when you look into a child’s innocent, open eyes, the beauty you feel and see? Remember, you too were once a child. That loveliness hasn’t deserted you. Relax and flow, beautiful human being, and watch your life, your business thrive. A final little piece of code, just for you, a quiet heart gives you access to different thought patterns, deeply meaningful patterns. You cannot imagine right now what is possible. It is a time for humanity to stop for a moment and self-reflect. The answers are all right there for us all. Contact Elle via www.truebrow.com

Beauty Biz Year 14 Issue 6

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BLOG spot Who Else is Sick of the C Word? By Lisa Conway, The Zing project

I don’t know about you, but I am so over hearing Covid updates? Sometimes I just want to watch something on the TV that is Covid free. I don’t want to hear the statistics or listen to yet another road map or the rolling out of anything. I have had enough of the virus. Now that might not be very grown up and it might not be what I should be writing about however it is how I feel some days, and maybe you do too. It seems that everybody has an opinion on what we could or shouldn’t be doing in and around the pandemic, everybody is a self-appointed expert and at times I find it exhausting. Not only can the consistent Covid chatter be mentally draining it also makes the day-to-day conversations we have with our salon/clinic guests a bit tricky. It is quite likely that one client’s opinions is very different to the next, and at times you feel like the meat in a client sandwich. This adds an unnecessary stress to the salon’s team, and we really do have enough to juggle. If you are at the local pub having a beer that’s a different story, go your hardest have a strong opinion and voice it if you want. The main difference is the clinic is that the clients are not paying us for our opinion on current affairs. They are paying us for our expert opinion of all thing’s beauty. It’s important that we always keep that front and centre. I want you to consider that perhaps it’s time that we decided to have a covert “conversation free salon”. I want you to imagine what it’s like for the client who has suffered greatly over the last 18 months, maybe financially, maybe emotionally, or maybe both. Clients don’t want or need to hear any more than they already do. May I remind you that many years ago, clients were allowed to smoke in salons and introducing smoke free salons was tough and now it seems ridiculous to think that people ever smoked indoors. Change can be hard to get your head around at first, so I want you to give it some thinking time and perhaps remind you that it’s your salon and you get to make the rules. When your guests or clients are in your company, they are looking for two things. They are looking for an experience and they’re looking for an expert. The experience is how they feel when they are in your salon. They also need an expert; they need someone to say “I think you’d be better off with this product “or “I think that the best thing you can do is come in again in four weeks’ time” In the same way that telephones are a part of our everyday life so is an opinion on the pandemic. There is a time and a place for a telephone

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and there is also a time and a place for a Covid conversation. I am asking you to consider making your salon a Covid free environment. Give thought to how much time and energy you put into mapping out the client experience. Have a discussion with your team as to if you think there is value in eliminating all conversations around the Covid 19 virus. My wish is that your salon and salons everywhere would agree that it’s time to change. Make your salon conversations count. Do they have their next appointment? Do they have the home care they need? I want you all to be smart when it comes to the time you have with your clients, make them on point. Imagine if every client was to return to their next appointment with an improved skin story, because they left with everything they need. That thought needs to be the gold star standard. I don’t want anything to get in your way, especially NOT a done to death conversation about the pandemic. Get a card made up with a note on it that you might place on the treatment beds, or perhaps a sign for your front door. The card might say something like: Dear valued guest, with you in mind we have decided to make (insert salon name) a Covid conversation free zone environment. We decided to never mention the “C” word again. This salon is now a Covid conversation free zone! So please if we slip up and forget we would like you to just smile, make a shhh sign with your hand as a gentle reminder. Thank you in advance. (insert team salon name) I hope your transition back to full trade is better than you had hoped. Just a reminder that many business’ didn’t survive ,so well done from everyone at the ZING project!

MARKETING

SOCIAL SUCCESS STRATEGY 2022 By Angela Sanchez

We all know how overwhelming and time-consuming creating content can be, but its also such an important part of growing your beauty business. Growing your visibility should be a focus when it comes to the content you create alongside providing value and making connections with your ideal audience. The number 1 struggle that the beauty business owner has with social media is that it is constantly a HOT MESS behind the screen, and with the constant updates and push to become more confident in front of the camera, can have us in a head spin with no idea where to begin. You need a plan and strategy so that you always know what to share, when and how, without getting overwhelmed or stuck with last minute posting panic! I want to share with you 5 steps to take when planning for social media success moving into 2022.

STEP 1 - SCHEDULE YOUR CONTENT CREATION DAY.

This could be once a week, once a monthly or even quarterly depending on how far in advance you want to plan. So, decide when and how often you will be creating content and schedule it as a nonnegotiable into your calendar. Take Inspired Action right now and pop in a date before moving to step 2.

STEP 2 - SAVE YOUR IDEAS.

Start to create an ideas folder in both Instagram and Facebook by saving specific posts that inspire you and that you can refer back to on your content creation day. I love getting inspiration from other industries and then creating content around them for the beauty industry. For example, you might see a stop motion reel with picnic essentials, and then turn that into a stop motion reel with skin care summer essentials that you stock in clinic. When you get to your content planning day you will have built up a list of ideas and inspiration to get you going, rather than starting with a blank slate. Whether it’s a new story, reel, a valuable tip, an inspirational quote, or a client testimonial. Make sure you are saving those into your “ideas folder” so that you can go back to it and not be feeling scattered with no direction on your planning day.

STEP 3 - COME UP WITH YOUR CONTENT IDEAS.

Your content planning day should be about looking at your industry and the market around you to understand what is trending, what questions your audience is asking, and what information people are looking for. This insight will give you a great guide into what will be most engaged with when you create content around it.

ASK YOUR AUDIENCE - You can do this via survey, in their appointment, email, or message. Simply ask them what they find interesting, entertaining and anything they have maybe seen in the industry and would like to know more of.

these are very powerful) Keep in mind Your big promotions for the year. Salon birthday, Christmas, Mother’s Day and make sure the stories you are sharing lead you to the goals set out around these promotions.

LOOK AT SOCIAL MEDIA AND YOUR MARKET - You will get a feel for the information people are looking for in the comments from your social media and even in facebook groups with common questions. Where is your ideal client hanging out on social media? Also look at some of your inspirational industry friends that do social media well and what types of common questions are coming up for them from client comments. Take note of these they are golden for solution driven content creation.

STEP 4 - PLAN YOUR CONTENT.

LOOK OUTSIDE YOUR INDUSTRY - Sometimes looking outside the industry can spark the most amazing creativity and original ideas. As I mentioned earlier about the picnic essentials stop motion and turning that into a skin care summer essentials stop motion reel - that really did happen while I set some intentional time for “inspiration scrolling” saving it to my ideas folder and then coming back to it when it was content creation day. If you are endlessly scrolling social media without a purpose and are still struggling to execute a successful plan of your own, then moving into 2022 this needs to change. You need to use your social media time to look at ways to stand out, increase your customers and make money outside the treatment room. Its 100% possible with some discipline. What non industry related events are coming up in your local community that you might like to take part in for 2022? There are so many themed days like International Women’s Day, Naidoc Week, World Vegan Day. What is important to you and aligned with your business values and how can you plan content to celebrate and take part in these that your clients will also love to be a part of.

From each topic there is so many ways in how you can produce content around it. Planning and writing this out, makes it so much easier to scan over and tick off when it comes to the content creation day! What type of content will you create with the topic? (Social media posts, Reels, LIVE, Interviews with others, pre-recorded videos) How many pieces of content will you create for this topic? What is the message? What is the outcome, What will your captions be and work out how you can batch all of this to be executed successfully?

STEP 5 - CREATE YOUR CONTENT .

Yay. Its Content Creation Day. It’s in the calendar and you have a clear idea on what you will be sharing, educating and promoting. The final step is to BATCH CREATE TODAY and schedule and publish so you are really well prepared and taking away the overwhelm of posting on the run, reactively just because you haven’t posted for a while and make moving in 2022 a success with social media ease. Continue on Building and Growing with this rinse and repeat method and don’t forget that social media is supposed to be SOCIAL - SO HAVE FUN. You have got this Beauty Boss! x

KEEP YOUR AUDIENCE IN MIND - In order to make sure that you are always creating content in line with your ideal customer’s needs. Its good to circle back and revisit their desires, frustrations and how you help them solve that. SHARE YOUR STORIES - Creating connection through storytelling is so important. Think of a few powerful stories you can tell (a challenge you have experienced, something funny that has happened to you, testimonials from your clients (if you haven’t tried getting video testimonials

Angela Sanchez is the CEO & Founder of Beauty Business Co. Learn more about Angel and Beauty Business Co at www. beautybusinessco.com Beauty Biz Year 14 Issue 6

MARKETING

BRANDING WITH OUR SENSES By Sarah Garner, Digital Bloom

Have you ever walked into a Peter Alexander (you know, the boujee pj store) and been met with the powerful scent of a caramel-smelling candle and the bright lights shining on their luxurious pastel collections? How about a trip to a spa like Endota where dim lights are met with soothing melodies and the calming smell of lavender and bergamot? These experiences were created on purpose and it’s why regardless of the location you visit, you’re greeted with those same smells, sounds and visuals. It’s called sensory branding and it is how brands, both large and small, use the five senses; sight, touch, taste, smell and sound, to create long-lasting connections between them and their customers. We know we sound like a broken record, but concepts like sensory branding truly prove that your brand is so much more than your logo, colours and fonts. We need to think beyond the 66

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impact of our visual identity and consider how through sensory touchpoints, we can remind customers of our business. Every smell, taste, sound and touch has the ability to craft a memory about our brand, to the point that every time our audience experiences something similar, our business is at the forefront of their minds. In fact, the more you engage all five senses (aka a wider span of the human brain), the easier it is to strengthen these connections. Let’s take a look at the five senses individually and how tweaks to our branding touchpoints can ignite new feelings, emotions and memories for our customers.

SIGHT It’s not uncommon that the idea of engaging visuals with branding would be the easiest, but in 2021 and beyond, capturing the attention of customers (and maintaining it) is becoming increasingly harder. When navigating our brand’s visual identity, we need to tell a story. Engaging our knowledge of colour and font psychology is a brilliant place to start. We’re able to engage the sense of sight in our customers by evoking emotions through the colours we select for our brand and its touchpoints. For instance, think about the colours you use within your salon, are they that colour

Sarah Garner

‘just because’ or do they speak to the feelings they evoke? Walking into a day spa and seeing a bold red feature wall in the waiting room immediately withdraws feelings of relaxation and comfort. This is because the colour chosen by the brand doesn’t align with the feelings they’re hoping to evoke. Alternatively, that same space but with earthy tones like greens, blues and whites, symbolise the sanctuary a day spa is and support the customer’s journey to relaxation and calmness. Combining this engagement of the sight sense with a secondary one like smell, elevates the message your brand is sending to the customer. Pairing the serene space, the customer sees with a supporting smell heightens the customer’s senses and elicits emotions towards your brand within them.

TOUCH Engaging the senses through touch is something all beauty therapists were born to do, so let’s take what we know about the power of touch and shift this to our retail space, waiting room and even new client onboarding and retention experiences. Just like brands engage sight and smell strategies for their experience, they also prioritise touch. Think about buying a new iPhone and the process that follows, not only is the phone itself curved and elegant, but the packaging totally matches its luxe statement. The smooth texture of the box, the weight of it and thickness of the material that holds it all together take this experience from ‘just a box’ to ‘you bought an iPhone’. Attributes like texture and weight can significantly contribute to the value we assume a product has. When something feels heavier, we generally think it’s more expensive. The same as when something has smooth, curved edges. Our brain identifies that as modern and sleek. In a beauty business environment, you can modify your existing brand touchpoints to support the power of touch. For example, are your treatment menus and welcome letters printed on generic paper or are they a thick, matte and even coloured stock paper? The increase in thickness and style of these essential brand touchpoints can be physically felt by the customer and automatically make them think of something more luxurious and expensive. The same can be said for coffee cups or glasses in your waiting room or at the chair to bring out feelings of comfort, luxury or even sustainability. In your retail space for items like candles and bottles that feel heavier, aka more luxurious and value for money.

TASTE As a beauty business, you might be wondering how taste can contribute to your brand’s experience (psst! This one could actually be the easiest!). Many beauty businesses already offer clients a welcome beverage or snack during their service but more often than not, it’s not overly considered to be part of their branding. This is where igniting the sense of taste comes in.

Just like that signature blend makes us go back to our favourite coffee shop or the way our favourite bar makes our favourite spicy marg, brands are utilising taste to create memorable and signature experiences. In your salon, spa or clinic, this involves marrying up your beverages and snacks to match the look, smell and sound of your brand. For day spas and wellness retreats, this could mean selecting signature, brand-aligned tea brews that are consistently on offer and a protein ball as a snack. For our bustling and high energy salons, this could include a signature cocktail or a branded cookie or chocolate with a coffee. Just like the power of smell and sound ignite memories that we look forward to revisiting, the same can be said for taste.

SMELL The role of smell in sensory branding is without a doubt the one that can make or break a longlasting impression. As we touched on previously, some of the country’s largest brands utilise smell as a key part of crafting brand memorability and you can too! The sense of smell can be engaged by your brand in a multitude of ways. Whether it be a consistent essential oil blend that diffuses throughout your space or a signature candle lit in your retail space to reed diffusers carefully placed throughout your space to carry the scent from room to room. A note about harnessing the sense of smell in your branding is to choose something that isn’t overwhelming and takes away from the other senses. There’s nothing worse than a smell so strong, it leaves your customers sneezing or with a headache! Remember, just as much as our senses can elevate our brand, they can also drive our customers away. Your scent should be considered and intentional as the key to a long-lasting impression is consistency (aka don’t change your scent each week). We’re handing out extra gold stars for brands that utilise a scent that they retail such as an oil blend or candle. That way, those customers that hold the strongest scent connection can carry that experience into their own home!

SOUND How many Aussie rock songs do you now associate with a car after the surge of television commercials in the 2000’s? A particular song or jingle can become synonymous with a brand if we hear it enough. Whilst salons, spas and clinics likely aren’t rushing out to create their very own jingle, the music played within these spaces can absolutely evoke feelings about your brand. The most obvious use of sound in our industry would be day spa brands using particular sounds and melodies of nature and meditation throughout their treatment rooms and waiting room spaces. Heightening our sense of sound in this scenario (especially when paired with visual elements and scents), strengthens the message to our brain that we’re in a space of relaxation, serenity and nurturing. Now, the use of sound isn’t limited to relaxation spaces. The same goes for beauty brands promoting bold and energetic vibes! Think about attending a hair salon that’s visual identity has given you loud pinks and powerful blacks. They’ve engaged your excitement through sight, they may have engaged your taste through a zesty signature cocktail but all of a sudden, their music is an acoustic Ed Sheeran melody. Hmm, things haven’t quite added up and you’re feeling a little less pumped up! The salon coordinator quickly realises they’re on the wrong playlist and turns up the Beyonce once again. Phew, all senses have made sense (see what we did there), of the brand experience. The role of sound can support what we expect to experience when we step through a brand’s doors and remind us of the other things we love about visiting. If you want to check in on your brand’s five senses, contact Digital Bloom via their website www.digitalbloom.com.au Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons. Beauty Biz Year 14 Issue 6

MARKETING

3 DIGITAL MARKETING HABITS IT’S TIME TO LEAVE IN 2021 By Rachel Medlock, Do You Even Social?

I’m sure I speak for many of us when I say that the list of things ready to be left behind in 2021 is long… like really long. So, I hope you don’t mind that I’m adding a few more things to that farewell list! They all have to do with the way beauty businesses embrace, or don’t embrace, their digital marketing. Over the past 2 years, many salons, spas, and clinics in our industry have had to get quickly acquainted with the online world as a means to keep their business afloat. As we welcome a brand-new year with your doors permanently open, I encourage you to not dismiss what you’ve built and learned over this challenging time but take what’s worked well for your business and keep doing it! The way consumers shop and engage with brands online has changed forever which is why these are 3 digital marketing habits, I want you to say ‘thank you, next’ to in 2022. Thinking you own your social media presence Something that ramped up in 2021 was our social media accounts being taken away from us with no notice. From the hot minute that Australians couldn’t access news via Facebook to the great Instagram outage of 2021, it’s become increasingly apparent that the relationship with our social media accounts is more Khloe and Tristan than Kourtney and Travis on the stability scale. We do not own our social media presence; we never have, and we never will. So, it shouldn’t come as a surprise when I say I want you to farewell relying on your socials for every form of marketing communication in your business. Without a doubt, social media should play a leading role in your digital marketing strategy, but it shouldn’t be the only one because if these platforms are to disappear one day, you’re suddenly left with very little to work with. Embrace the list of followers that you DO own – your database! The list of people that have signed up to your email marketing and those that have ticked ‘yes’ to receiving marketing communications from you in their client intake form. These are the people that you want to 68

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have front and centre when launching a new promotion. They already know, like and trust your business and can convert to sales much quicker than those cold leads that need to work their way through your marketing funnel first.

Leaving your socials to the last minute

If I had a dollar for every time someone has told me that social media ‘takes too much time’, I’d be typing this article from my private island in Mexico. Yes, running an effective social media presence takes commitment but when managed correctly, it doesn’t need to eat up your time every single day. Just like a good skincare routine, am I right?! ;) 2022 is time to take your social media presence seriously and start pre-planning and scheduling your content. Just a few hours, one day a month, can have your next 30 days of content locked and loaded so all you have to do is get on with doing what you do best! I call this the Social Media Scheduling Date, where you book time in your calendar to create social media posts that reflect your overall marketing calendar for that month. Then, schedule them in your go-to scheduling tool on the days and times that work best for your page and watch them seamlessly land on your feed without you needing to lift a finger. A few hours a month to take control of your socials versus frustration every couple of days whilst you figure out what to post? I know which one I’d choose.

Ignoring the power of video

You have without a doubt seen the rise in popularity of Instagram Reels, TikTok’s and Instagram Lives over 2021 and it’s no coincidence

that brands have jumped on the video train with them – video is queen! I know the term is king, but queen just sounds so much better don’t you think? When you break down WHY video performs better on social media, it’s actually pretty simple. Video content is seriously prioritised by the social media overlords because it keeps the user engaged on their app for longer. Good video content (yes, it still must be worth watching), it’s naturally favoured by an algorithm that’s designed to foster relationships and get the user logging back into the app more often. If your content is ticking those boxes, it’ll generally reach more people and stay in the spotlight for longer. I want to see more video content on your feed in 2022, especially Instagram who is prioritising video content like no other. Now, don’t panic. This doesn’t mean telling you to get infront of the camera and start practicing your dance moves (totally go for it thought, if that’s your thing) but to press record and give your followers a more detailed look at your treatments, products, space, and client experience. Think of the difference between taking a photo of an intriguing treatment, like a HydraFacial or a Carbon Laser Facial, versus a 30 second – 1 minute video of that treatment actually being performed. Which one do you think is going to grab the attention of the follower quicker and keep their eyes on it for longer? Take a look at the posts you’re planning for that month and ask yourself, “can any of these be turned into a short video?”. You’ll find that your content will likely perform better, and you may find some extra booking enquiries in your DM’s sooner! Win win! www.doyouevensocial.com

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BUSINESS

MALE CLIENTS 101 By Will Fennell

Recently I had the pleasure of being interviewed by industry icon and one of my mentors, Gay Wardle. During the interview she brought up the topic of male clients, their needs and how they differ to our female clients. In all honesty after 25 years owning a salon that was basically 75% male clientele, I hardly think about it anymore, but it did get me thinking about some of the basics a female therapist might need to know when dealing with male clients. These are the questions you will get asked. Some may seem silly, but let’s face it, men can be rather silly at times......

Do men need a stronger or different deodorant than women? Men do tend to sweat more as we don’t regulate our body temperature as efficiently as women do. But this doesn’t necessarily mean a stronger deodorant is the answer. I am a strong believer in using an antibacterial body wash on your underarms in the shower in the morning before you even use your deodorant. This will control the bacteria that cause the odor.

How does men’s skin differ to ours? The structure of men’s skin is very similar to women, but the slight differences are that our skin is a littler thicker, we generally have more oil glands and we have much more facial hair; that needs special attention, whether it is post shaving consideration, or beard care.

What do I find men’s most common skin concerns? Shaving rash and ingrown hairs are still the number one concern for most men. Breakouts and wrinkles would come a close second.

Do men suffer dark circles? Are the eyes the first to show the signs of aging like women? The area around the eye is extremely delicate and is always the first region to show the signs of fatigue and age in men. The eye skin is thin and has a lesser amount of oil gland’s than the rest of the face, so it’s normally very dehydrated from being under protected and over worked from blinking and squinting. Dark circles however have little to do with aging. Surface veins under the skin being more visible and eyes that are deeply set into the face usually cause the appearance of dark circles. Darkness under the eyes is very hard to treat and has

nothing to do with sleep and more to do with poor circulation and shading under the eye. I would always explain using eye care that contains caffeine (men love this idea, you know - “a cuppa a day and all that”!!!), light reflecting particles and vitamin K may help with dark circles, but always explain, don’t expect miracles

What about choosing a new cologne – any tips? You might think this is a strange one, but I do get asked all the time. I suggest when choosing a new fragrance think outside the box and stay away from perfumes from the big fragrance houses. Do you really want to smell like everyone else? Try some niche fragrances instead, so that you stand out from the crowd. When it comes to choosing cologne, tell them to request samples so that they can try it on the skin over a few days. Remember a fragrance changes aroma from the moment you put it on, changes from season to season and from night to day. Experiment over a few days so they can make an informed choice. Most importantly is to trust their instincts, close their eyes and go with the one the senses tell you; they are never wrong

What about thinning hair? Is it common? What is the first step? Thinning hair is very common amongst men of all ages but if you are going to go bald, losing your hair usually starts in your 30’s. The very first step is for them to talk to their hairdresser about a style to not “hide” the reduction that is happening but make the hair they still have appear thicker. Thickening shampoos and styling products can also assist. Tell them to steer clear from greasy products like waxes and anything that will weigh the hair down. Matte clays make an ideal styling product for thinning hair

What are the key type of products a man needs on his shelf in 2022? For your face keep it simple guys, two steps in the morning, two in the evening AM; Gentle foaming or fluid cleanser SPF 30 Daily Mosturiser (non negotiable) PM; Gentle foaming or fluid cleanser

Repairing Fluid or Moisturizer (containing any of these ingredients – lactic acid, vitamin A,C,E, peptides, niacinamide, hyaluronic acid. All these ingredients help rebuild the skin).

WILL’S TIPS FOR THE PERFECT SHAVE. 1. Always exfoliate your face initially before shaving to lift the hair up away from the skin. This will make it easier for the razor to get underneath the hair, cutting it closer to the skin.

2. It’s vital to use good tools when you are shaving. You will need; · A sharp razor - you can try 3 or 4 or 5 blades, it’s up to you, but remember the more blades the razor has, the easier it will be to cut through the hair. · Shaving oil - to lubricate and protect the skin · Shaving Foam - to soften the hair and provide slip · Time – this is your most valuable tool, so don’t rush. 3. After you have exfoliated, put 2/3 drops of the shaving oil onto the face and then apply a generous amount of shaving foam. Allow a minute for the foam to soften the bristles and then start shaving at the sides of your face below your sideburns, then slowly moving in towards the mouth. Rinse the blade regularly with hot water. Finish the shave on the tougher beard hair around your mouth and chin. 4. Never shave against the grain, as this will without doubt give you shaving rash. If you want a closer shave, re-lather, use more water, and shave across the face diagonally. 5. When you are done, check in a good light to see that you have a clean shave. Rinse your face with cool water and conclude with an alcohol-free moisturiser, to calm and soothe the skin. Some men can be clueless, but I promise you they are the most loyal clients. Once you have them, you have them for life. Best of luck with the boys’ ladies. Go get em!!!!!!!! willfennell.com.au @leskinbar_bywillfennell

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BUSINESS

5 TIPS TO BEAT THE OVERWHELM AS A SALON OWNER By Kara Lehmann, The Beauty Boss VA

Beauty salons work hard to make countless faces look refreshed and confident. Behind the cosy environment, lavish ambiance, and personalised services are business owners who have to balance the needs of their clients and employees daily. Beauty entrepreneurs also have to get creative in navigating through customer engagement and sales amid the regulations imposed under the new normal. I can remember days when I had my salon where I feel so overwhelmed, I wanted to just throw it all in and run away. Overwhelm can cause stress, it can steal away our passion and love for our business but there is a way to move through it. Business doesn’t have to be all hustle and grind. You can make your business work for you! And I’m going to so you how.

OVERWORK: ADDRESSING THE MAIN PAIN POINT

Personal time is one of the things that many business owners sacrifice to achieve success. This means giving up the 9-5 schedule and, to a certain extent, being flexible or spontaneous with plans. Competition can be fierce, pressuring entrepreneurs to pour plenty of hours building something they can be proud of. There will always seem to be one more thing to do: another client to attend to or another employee issue to address. Thus, entrepreneurs have to learn to seize every chance to relax, sleep, and spend time with their loved ones. Without an effective business and staffing plan, business owners might end up trying to do everything themselves. Physical and mental fatigue can negatively affect the quality of service. Being overwhelmed also leads to early burnout.

FACTORS FUELLING THE OVERWHELM So many things demand your attention as beauty business owners. Which of these factors get you caught up in the overwhelm?

Control Founder reliance can naturally result when you and a handful of people invest your all to see a business take off. As a fledgling business, you may fear the possible effects of mistakes on your brand reputation and overhead. But being afraid to delegate tasks deprives your enterprise of growth possibilities. Without trust 72

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and training for your people, you might wear yourself out as everything depends on you most—if not all—of the time. Adopting a digital-first work environment Technology is helping businesses reach a wider section of their target market at a faster pace. But learning and mastering skills to manage e-commerce, customer relationship management systems, and social media can be an added burden to small business owners. What’s more, entrepreneurs can spread themselves too thin as they cope with the expectations of being “alwayson” for customers. Staff management Recruitment: Screening the people who’ll provide different types of services your salon offers can be time-consuming. Besides showing the right skill level for a specific type of service, your recruits need to share your values and vision. Training: Once they’re on board, employees need regular training so they can work according to your preferred methods and keep up with trends. They’ll have to be familiar with all the treatments and products across your brand to effectively upsell to customers. Staff engagement: Business owners need to constantly motivate their team and ensure work is equally distributed. Overburdened staff may resort to shortcuts to meet goals. You also have to make time to encourage, recognise, and reward your workers to keep them productive. Payroll: Managing your staff’s payroll independently takes up a lot of time as you need to keep track of other expenses such as rent, utility bills, taxes, products, and so on. Salon maintenance: You need to ensure your salon is clean, regularly sanitised, well-stocked with beauty supplies and working equipment.

Marketing Exceptional quality service can win you referrals besides sustaining your loyal customer base. But in today’s digital world, you may be left behind in retaining and attracting new clients if you don’t use online reviews, business directories, and marketing campaigns. Pricing Charging clients based on your and your team’s skillsets and training can be tricky, especially if other salons within your area offer services at lower prices. Your team has to consistently display professionalism and superior customer service to prove its worth. Maintaining a steady cash flow Long-term planning is a must when you need to cover energy and advertising costs amid low patronage and sales. You may have to look for or negotiate deals and perks with product distributors. You’ll also need to install appliances and implement procedures to help lower power use.

5 STEPS TO TAME THE OVERWHELM

Are you saddled with certain aspects of running a business mentioned above? Well, you don’t have to be. With a new year dawning, it’s about time to reflect on your current work processes to reduce the overwhelm. Here are some steps you can take:

1. Perform a time audit of your daily and weekly tasks. Where’s your time really going? There’s often a great gap between how we want to spend time and how we actually spend it. Conducting a time audit helps you establish everything you do in a day, the length of time you spend on each task, as well as when and how you get distracted. Only one in five people conduct time audits regularly and nearly half of working professionals haven’t done such an audit. So there’s no shame in doing this for the first time.

“OVERWHELM CAN CAUSE STRESS, IT CAN STEAL AWAY OUR PASSION AND LOVE FOR OUR BUSINESS BUT THERE IS A WAY TO MOVE THROUGH IT.” To conduct a time audit: 1. Write down your goals or how you’d really want to spend your time. 2. List categories of the activities you do in a day (e-mails, client calls, and so forth). 3. Pick three to five days to track your daily performance of tasks. Put off auditing when you’re midway through a holiday season, you’re about to go on vacation, a co-worker is absent and you have to pick up the slack, or you’re going through negotiations with a big client. 4. Use a time-tracking app or tracking sheet to note down your activities by the hour. 5. Set an alarm every 30 minutes or every hour. Write down all the things you’ve done in the past period when your timer sounds off. With your tracking sheets on one hand and your activity category list on the other, evaluate yourself by asking the following: - What type of tasks take up the most of my time?

- How much of my day goes to focused work? - How much of my time goes to distractions? - Am I spending enough time on activities that help me reach my goals? - How much time do I give for self-care activities? 2. Identify the task you’re the best at and love to do. What are your strengths? What activities do you look forward to doing when you wake up in the morning? You ideally need to give more time to these tasks. To do this, go back to your tracking sheets and group your activities according to the following: - High-value tasks These are activities that you’re really good at and passionate about. They also deliver the biggest results for your salon. - Good tasks These are enjoyable but routine activities that another person can do equally well or even better. - Low-value tasks These activities may deliver great results but don’t excite you or even frustrate you due to your lack of interest or skills in that area. To spend more time on your high-value tasks, you may have to pick a time when you’re more focused and energised to complete them. This may also entail breaking down activities into smaller steps so they can be easier to complete. Implement a change one month at a time. Track your progress, preferably with a colleague, family member, or friend to who you can be accountable. 3. List the activities that you can delegate or outsource. Instead of planning how you can pack everything into your day, think about the people who can take on the good and lowvalue tasks on your list. You can designate a member of your team or outsource the task to a third party. When choosing the jobs to outsource, examine which aspect of your regular operations is wasting your or your company’s

time or resources. Then find someone who can put an end to that wastage. 4. Track your spending’s religiously. - Have a dedicated savings account, checking account, and credit card for your business. - Keep and organise receipts. There are mobile apps that are now available for taking pictures of receipts and saving them in the cloud. - Invest in accounting software or hire a bookkeeper and dedicate a regular time to review your books. Financial freedom is crucial. Strong internal controls will protect your business against worker theft and fraud, which can lead to legal problems. 5. Build a support network around you. Building and nurturing business relationships within and outside your industry can help you learn about best practices, trends, and sources of practical help. This will come in handy when you’re seeking competent people to add to your team or to do special tasks. Don’t forget there’s also usually people in your life that are willing to help! My mum loves to cook meals for us to help take away the pressure of ‘doing it all’. Is there someone similar in your life who can do the same for you? Often they will feel it’s a privilege to help! There’s no ‘right’ or ‘wrong’ way to do business, I am a big believer that your business and life can look how you want it to, without the overwhelm, stress or guilt. The key is to know and understand what is driving your overwhelm and where you can improve. Then taking action. Get Unstuck from the Overwhelm with Beauty Boss VA Are there administrative or marketing tasks that you need to take off your workload? Beauty Boss VA can help. Our virtual assistants and business branding specialists can offer the support you need to move your goals forward without the overwhelm. Visit www.thebeautybossva.com today for more details about our services. Beauty Biz Year 14 Issue 6

BUSINESS

WHAT HAPPENS TO YOU, THE ENTREPRENEUR, AS YOU’RE SCALING YOUR BUSINESS?

By Gry Tømte

You start out as a dreamer. An entrepreneur. Maybe like me; a technician. You start a business because you’re good at what you do and you think “I can build a business out of this”. And of course you can. I believe in you. But make no mistake, it’s a WHOLE new job. Or more like it, it’s about 20 new jobs! As you tackle leading a bigger team, social media, marketing, the odd building job, plumbing, HR, fixing phone lines and so on and so forth, you realise that this is more than you maybe signed up for. But, an entrepreneurial mindset means through grit and determination - and a good dose of improvising - you adapt, learn, grow and rise to the challenge. And so you build your business and your team. You learn to be comfortable in your new role. And then. Boom! You hit 7 figures, and now all of a sudden you can’t improvise anymore. It’s simply too big to float through without more processes, sharper leadership skills and a better und hiring roles you might not have thought of before. So now you need to adapt again - and figure it 74

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out again. People often think that building a business is just one linear journey. Once you’ve made it through the set up and started making money its just a matter of “keep going”. But as I found out, once you hit 7 figures you need a lot more stringent systems. You need to embrace strategy and structure. And let’s just say, that was never my strong suit... ehmmmm. The way I found that out was in a way that literally smacked me in the face. We had just built an extra 3 rooms and so we doubled our team in 3 months. And I had very little policies and procedures in place (I mean, they were there but never adhered to), no HR protocols, no systems around performance check ins and team meetings and least of all how I would structure my own workflow or the time with my manager.

It was a bit of a “oh we’ll figure it out as we go along”. And it was a bit of a disaster if I’m going to be completely honest. As the visionary of the business, I had always been great at the “visionary stuff”. You know, the stuff that’s fun for those of us who are creatives! The rest was becoming a bit of a mess. Reflecting back there were a number of things I’ve learnt - and here are the 5 most important.

HIRE A MANAGER So, as we’d grown and I needed help, and one of my therapists needed a 457 visa to stay in the country, I promoted her to manager. She’d done the job before - so it seemed like the right thing to do. As the business grew though it became very obvious that she wasn’t equipped for the role.

And I was definitely not equipped to lead her through as she learnt how to be a manager. After all, I’d never had that title myself! And I’d also never worked for a great manager. So I got her a coach who started teaching her about “business stuff” and how to manage a team. It was at that point when things actually went even more pear shaped. What I realised at that point is that unless you have shifted gear from being an entrepreneur to a serious business owner - one who has a clear idea of what your role in the business is, it’s very hard to set your manager up for success. I often hear “I think I should just give my receptionist a manager title so she feels more valued and I can give her more things to do”. Noooooo. Please don’t do that. They’re two VERY different roles. So as you’re scaling your business and hiring a manager, here are some things to think about: 1. What skills complement yours? What’s YOUR strong suit and what you actually LOVE doing? That will be closely linked to your purpose. Figure that out, then hire someone who has all the skills or love doing the things you don’t love doing. I once asked my then manager to tell me about he things she dint enjoy doing and let me tell you, I was a bit surprised to find out they were all the things I didn’t enjoy doing. And also all the things I’d hired to do! 2. Then, think of what skills do you need to develop or harness in order to support them in their role and set them up for success? 3. Make sure you have a clear position description with clear expectations and boundaries. Don’t use the term “manager” loosely just to make someone feel important. 4. Make sure your values are aligned. Just like a marriage or a business partnership, aligned values is the make or break when it comes to finding that right arm to support you and drive the dream forward.

MANAGE BURNOUT You can’t be in the drivers seat of a growing business if you’re falling asleep at the wheel! So take the necessary steps to put yourself in a position where you can perform at your best. Some things that have definitely made a huge impact on my own management of my energy and how I operate - especially helpful over the past 2 years of living through the world’s longest lockdown; 1. Outsource, outsource, outsource! Work in your zone of genius instead of doing it all. Heard the old saying: “Do what you love and never work a day in your life”? Well, it’s no secret when you do what you love you’re much more effective. 2. Practicing daily gratitude and taking time to fill your cup (through meditation, exercise etc) isn’t a waste of time but a way to optimise your performance. I used to feel guilty for “wasting time” on myself. But I once heard Warren Rustand speak (CEO of 44 public and non profit businesses) and he talked about a time when he was under enormous pressure -

he was facing bankruptcy at the time - and he said what saved him was doubling down on gratitude and exercise. It allowed him to stay focused and sharp. 3. Free your people up to make mistakes and learn from them. If you’re the one who’s keeping all the little parts moving you might be suffering from overwhelm. And the only way you’ll get over that overwhelm is to enable others around you to step up and show you what they can do. As so many of us have built our business on our own from scratch - we can be....well... PERFECTIONISTS! It’s what make us successful. But it’s also what makes us stressed and overwhelmed. Instead, try to set expectations, let them try. And if they fail, don’t take responsibilities away, but instead, coach them through how they can improve next time.

INVEST IN YOUR OWN GROWTH Just because you’re the boss doesn’t mean you stop learning. And just because your business is growing it doesn’t mean you know everything there is to know. In fact, as you scale you’ll uncover more and more things you DON’T know. As someone who’s invested in my own growth journey consistently for the past 7 years, here are

some of the tools I use for growth to this date; 1. Hire a coach or a mentor. But make sure they have the same values as you. For instance, if you’re like me and you value a purpose driven culture, don’t get a coach who is all about cutting cost and using people as resources. It will not end well... 2. Listen to podcasts. There’s an incredible amount of knowledge out there. There’s nothing new in business or leadership anymore. Look for some inspiring podcasts and get the pen and paper ready! 3. Find likeminded groups and friends you can talk to for different perspectives 4. Practice daily reflections to learn from situations that arise from day to day. If you truly want to scale your business - however that looks to you - or you simply want to be a better leader or a better human - reflections are one of the most powerful tools in your toolkit. As always, if you want to learn more about business and leadership, follow Gry on instagram www.instagram.com/grytomte Gry’s coaching spots are currently full, but keep an eye out for future workshops and 1-1 coaching opportunities in 2022. Beauty Biz Year 14 Issue 6

BUSINESS

YOUR ULTIMATE

PLANNING DAY! By Rebecca Miller

As business owners, our list of goals feels never ending but if we don’t dedicate the time for planning how we’re going to achieve any of them, then, ourselves and our team can feel like hamsters on a wheel. So, what do we do about it? We start creating our futures in advance! Yes, in advance! If you’ve followed my journey for some time now, you’ll know that planning is my secret sauce, my ultimate weapon, my go-to tool for achieving success in any facets of my life, especially my business. When we know what our big picture goal is, we can develop quarterly, weekly, and even daily steps that work towards achieving them. Planning has played a massive part in the success of my businesses because we make it our core focus every single quarter. This is known as our Development Planning Days where we shut the doors of our medispas (yep, you read the correctly) for one day, every quarter, to plan how and when we’ll smash our next set of goals. Our most recent planning day has just finished up and it’s safe to say I’m still smiling ear-to-ear with the success of it. I wanted to take this opportunity to tell you all about it and what actually goes down on development planning days. I hope that this inspires you to consider your own planning days in the future and the kinds of value-packed activities you can include to leave your entire team feeling rewarded, fulfilled, and excited about the quarter ahead. 9:00am – Setting our intention for the day Just like any other day, we begin our development planning day with setting our intention. Engaging in breath work, we bring everyone’s focus into that space to strengthen our connection between ourselves, each other, and the business. Every decision we make as a business needs to align with our purpose, vision and mission and our planning days are no different. It’s integral that our team feel connected to these principles as this is not just about what we do but WHY we do it. 10:00am – It’s self-mastery time When we empower the knowledge and experiences of our team, we’re creating an incredibly fulfilling work environment and culture for them. As much as today is about setting our goals as a business, we prioritise the continuous personal development of every team member in that room. Giving back in this way is something I am incredibly passionate about which is why you’ll always find self-mastery lessons such as navigating limiting beliefs, ego, practicing gratitude and even personal finance in our development planning days. This year was all about the ice bath and exposing the team to real-time stress and the ways we can manage it in that moment. When we jump into a freezing cold ice bath, our body immediately engages that fight or flight response because let’s face it, it’s freezing cold!

It’s up to us to overcome that reflex and engaging in breathing techniques and taking control of our mindset to overcome the urge to launch right out of the bath in that moment. This is an incredibly powerful skill to channel in our everyday lives as we learn to change the story about how we deal with stressful situations. 12:00pm – Fueling our body This quarter’s planning day took place in my home where I cooked up a storm of nutritious and delicious food to treat my team to during the day. As therapists, we know the integral role nutrition plays in the health of our gut, skin, and everything in between so I ensure we’re leading by example and fuelling our minds and bodies throughout the day accordingly. 1:00pm – Let the planning begin! Planning is bringing the future into the present. Unless you are crystal clear on your goals as individuals and business at large, you’re not realising the maximum potential that lies within you. The planning stage of our day is where we really get down to business on where we’ve come and where we want to be. Of course, this stage of the day is where we look at KPI’s but it’s important to acknowledge that they’re just one part of that individual’s story and presents us a multitude of opportunities to develop, nurture and celebrate them. During this time, we look at our achievements as a business and the lessons that we’ve learnt along the way. We focus on our collective strengths, weaknesses, and trends we’re seeing in the marketplace that are opportunities for our business to flourish. We have built a very curious culture that’s open to feedback, so this time of the day is a great opportunity to engage in the open and honest two-way communication about the plan that our team truly appreciates.

4:00pm – Meditation and time for reflection After the biggest chunk of our planning day, it’s time to quiet our mind and take a moment to reflect on the goals and priorities we have set for ourselves. This is an opportunity to practice gratitude, a fundamental element of fulfilment as individuals and as a member of our team. This planning day we did a exercise called “The gifts I see in you” The power of giving and receiving our team picked a fellow team member, they hold hands look into each other’s eyes and shared the gifts they see in them.. This is a powerful exercise because we never see ourselves how others see us. Lots of vulnerabilities, tears and emotion are felt in this exercise which was so warming and so much love was felt. 4:30pm – A letter to our future self Our final activity of the day is our ‘letter to our future self’ where we each write a letter to the person, we are in three months’ time, as if we’ve achieved every single professional and personal goal on our list. It’s a truly empowering way to finish up our day and a favourite amongst the team. We receive our letter from last planning/ development day and our team are always blown away at what comes true in their letters. 5:00pm – Wrap up and celebrate! After sharing our biggest learnings and takeaways from the day, another development planning day draws to an end. Tomorrow is day of smashing our new set of priorities and working as a team to end every day with success. If you’re looking to take your business to the next level with a empowered connected culture and team I really encourage you to step into your leadership power and start development/ planning days with your team.

3:00pm – Designing our priorities It’s now time for us to finalise the priorities of that plan and how we’re going to achieve them. Each team member gets five priorities from the plan that is then broken down into bite-sized goals to be achieved throughout the quarter. For us, this entails actionable tasks in our daily huddles that contribute to a larger weekly goal that ticks off items on that quarterly priority. I find it incredibly effective to break down a large goal into smaller ones as not only does it make the overarching goal less intimidating but rewards you with wins throughout the quarter ahead! This is an activity that you can undertake in your own business. Look at the large goal you want to achieve and consider the ways you can chip away at it every month, week, and day to get there.

If you are a salon or clinic owner that needs help with your planning, let me know I can jump in and help you. Planning is my superpower! Together, let’s make 2022 your best year yet. Contact Rebecca at rebecca@zingcoach.com.au Beauty Biz Year 14 Issue 6

BUSINESS

BEAUTY INDUSTRY BULLYING; LET’S DO BETTER! By Tamara Reid, Founding Director of Beaute Industrie & Head of Brand for Timely The beauty industry is full of friendly, creative, caring professionals. Or so we all like to believe. Scratch the surface and you’d be surprised at how often bullying and harassment are the underlying cause of a disheartened team, a dwindling client base and a declining salon business. Understandably salon bullying is not a subject that’s often discussed in our industry media and on community forums. It’s an issue we all wish didn’t exist, and there’s a tendency to brush it under the carpet. Who wants to admit they have a bully in their work life? Sadly, bullying is responsible for 30 to 50% of all stress related illnesses in the workplace and nearly all people who I’ve spoken with in recent months said the industry was facing a bullying crisis but feared if they spoke up they would never work in it again. Asking the Beaute Industrie Community, I was met with an abundance of comments including this one from Bree Stevens; “‘(bullying) nearly broke me. I stopped my business and went into a spiral of self doubt and shame. It was unrelenting and soul destroying. It has taken almost 3 years to feel confident to put myself out there again.” So what behaviour amounts to salon bullying? It’s easy to overlook bullying as joking about or even as harmless salon banter, but bullying is far from innocent teasing. When talking about, and more importantly, being able to recognise bullying, you’ll see a persistent pattern of behaviour that humiliates, intimidates, undermines, embarrasses or negatively impacts someone’s emotional and psychological wellbeing. These can include: • Ignoring or excluding a team member from normal salon activities • Malicious gossip and spreading rumours • Throwing insults around • Constantly highlighting errors or mistakes made by others • Playing practical jokes on people you don’t like • Non-verbal acts such as pointing, smirking and staring • Constant criticism of a colleague’s work • Setting unreasonable salon tasks or deadlines • Sharing jokes, photos, emails online – cyber bullying • Making unreasonable demands on junior members of staff

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All pretty nasty stuff, and extremely hurtful and wounding if you’re on the receiving end.

Create an anti-bullying culture in your hair or beauty business

Robyn McAlpine, Owner of Skintifix shared that ‘any difference of opinion outside the general pack mentality is torn down and berated as wrong and some people will even rally their pack to lay the public heat on in the comments section of anyone with a different opinion.’ In the last year Robyn has withdrawn from a lot of online interaction and kept her content neutral as she ‘has not had the strength to defend herself’.

Internal communication is key to dealing with harassment and bullying:

How does bullying affect your spa or salon success? The effects of bullying can strike at the very heart of your salon or spa business: 1. Sick days increase, as does staff turnover 2. Productivity plumits, along with the quality of services performed 3. Poor morale becomes the norm and your business reputation can be damaged 4. Your business is vulnerable to employment claims and unwelcome industry perspective Who is going to deliver exceptional client care and outstanding service skills when they are feeling isolated, undervalued and low? Bullying doesn’t just make your salon employee feel despondent; it can lead to both physical and psychological problems. Medical research shows bullied employees suffer from increased chest pains, headaches, high blood pressure as well as depression, anger, helplessness, shame, low self-esteem and even suicidal thoughts. How to prevent bullying in the salon or spa workplace Telling someone to pull themselves together or to be thick-skinned is not going to help. Instead try these compassionate and culture boosting ideas to prevent bullying behaviour, and tackle it more quickly and effectively when it does arise:

Set the right example. Walk the talk and make it clear that your business culture won’t tolerate such behaviour and it is inconsistent with your salon, spa or clinic values. Being open and honest to the team about bullying goes a long way to reducing the likelihood of harassment. Talk about the problem openly in team meetings, give practical examples of unacceptable bullying behaviour, have a written policy on bullying in your staff room and include it in your induction processes. It’s not just the person who is being bullied who suffers. The situation creates an atmosphere in salon affecting colleagues who feel uncomfortable and demoralised at the behaviour they are forced to watch. An agitated mood takes over the whole team. To counter this, ensure your team understand they can approach you in confidence and ‘blow the whistle’ if they see persistent alarming behaviour towards a salon colleague. Have a clear disciplinary process for harassment and bullying and ensure you take grievances seriously and investigate them immediately. Don’t let bullying drag your salon or spa down Tackle the situation early and you’ll save yourself and your team considerable heartache. It can be hard – it’s a tricky topic to navigate, but when wrapped in support and reinforced from all levels, it can be pretty transformative. Everyone starts smiling again, client sense the happier mood, the vibe is positive.

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BUSINESS

WORKING SMARTER NOT HARDER! By Karla McDiarmid

Its been over 16 months now that I, like many of you, have been looking for new employees to recruit in my business. I have tried Seek, beauty forums, I have contacted private colleges and even our local TAFE over five times, I have advertised to our customers on social media and even an email with only one reply from someone who hadn’t moved to our region yet and didn’t even end up moving.. so, when you have a business sitting with vacant rooms and a waitlist through the roof what else can you do? At first, I went into panic mode like any human being would but now I see the light at the end of the tunnel & it is shining ever so brightly! Two years ago, I had two clinics with over 20 employees – we were winning every award possible I was working my butt off even whilst I slept! Fast forward to Christmas 2021 & I have now just seven employees (I have sold one clinic this year as well) my life is more balanced, less stressful, less drama and more profit! This huge transition is incredible and scary to say out loud but in reality, it’s been a blessing in disguise! I feel many business owners will be scared of change and not having enough employees BUT I have the silver lining for you! My business clinic is now more ‘boutique high end luxury skin treatments and we are turning 80

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over more money with less staff – we are working smarter not harder! We were closed in a lockdown, so we edited our pricelist to remove a lot of the body waxing and nail treatments our team didn’t love, deleted the exhausting 1.5 hr massages and re-opened after Covid with a smaller luxury menu. The benefits of having a smaller team is we don’t have the sick days we were having, the vibe amongst the team is at an all-time high with positive hard working employees looking after our customers, retail sales are through the roof and we have added several higher end brands to keep our customers always shopping locally with us. We have had two price increases in the past year alone to cover costs and to give our team all a well-deserved payrise and renovations in the business to always keep on trend. Our average $ spend has increased by 37% since re-opening making me wonder why did I need so many staff, now my wages are down and our profits are up and our customers are spending more on a regular basis! With several treatment rooms not being used we have invested in new pieces of equipment such as the MediLux LED, ONDA Body Contouring and a Recovery Massage Chair so we can continue to earn an income from equipment not relying on skin therapists for facials & massage & this new business model for us has increased our business tremendously.

Next time you are thinking you need more staff and no one is applying for your positions – don’t work yourself up over it - try some new ideas to take your business to the next level. · Add specialist equipment · hire your treatment rooms out to practitioners such as tattooists / nurses / naturopaths/ remedial massage therapists · train your team to increase retail and average $ spends and you will be so happy you are making more in your business then if you hired several more staff. · Create yourself a work life balance for all of you - we now close earlier on several weeknight night and Saturdays – its important our entire team is happy at home and work. Work with what you have, if there is one thing, I have learnt in my 20 years in business, it’s not to hire people because you are desperate (right now many of us are desperate for workers.) For my business now it’s all about quality over quantity and getting the right team to increase our bottom line further. Covid has had a silver lining for my business and it’s a great opportunity for you to take the bull by the horns and create the business you have always dreamed of having. If you would like help with your business Karla offers private business mentoring with a passion for marketing and education. www.secretstosuccessbykarla.com

BUSINESS

10 TIPS FOR TENANTS NEGOTIATING A COMMERCIAL LEASE WITH THEIR LANDLORD By Kelly Cunningham We often get asked about the most common areas that a commercial Tenant can negotiate with their landlord. It is very important to keep in mind that the Landlord is looking for the best financial return on their property and will put their initial asking position to the Tenant hoping that their proposed “wish list” terms will just be accepted and signed off. It is generally accepted practice for a new lease or a renewal to be negotiated to reflect the trading strength of the tenant, the mix of terms being negotiated and the underlying market conditions. The following tips will provide an overview for planning a negotiation with your landlord. 1. Rent The rent is the most obvious and common area that Tenants focus on. The first thing not to do, is negotiate the Landlords asking rent. This is the rent that they would like to receive and most likely not the market rent. The market rent is what the tenancy can be leased for today in the current trading environment if it was vacant. Rent creep is more pertinent to renewing Tenants that may have experienced annual rental increases over the time they have occupied the premises. Sometimes with new lease negotiations, it may make sense to pay a little more than the market rent to secure other, more important incentives outlined below. 2. Incentives Landlords are motivated to secure the right tenant for their property and in some areas of commercial property, the total incentives package could represent 20% to 25% of the total rent over the term of the Lease. There isn’t a magic formula when it comes to incentives, it really depends on the commercial framework of each deal and how confident a Tenant might be in negotiating. Typical incentives are as follows: • Leasing Incentive: An amount of money contributed by the Landlord to a Tenant as a cash incentive to lease the tenancy. • Fit out Incentive: This is an amount of money made available by the Landlord as a contribution towards the cost of fitting out a tenancy. • Work done by the Landlord at their cost: A schedule of work, usually relating to building improvements paid for by the Landlord. • Rent Free Periods: A number of months where no rent is paid, giving the business an opportunity to get established prior to rent commencing. 3. Lease Term An important consideration in a commercial Lease is the lease term. If a Tenant invests a 82

Beauty Biz Year 14 Issue 6

significant amount of money into a fit out, it is in their best interests to allow sufficient time to spread that investment over the term of the Lease to recover the investment. Having enough time to develop the business into a sustainable venture or a saleable asset is important. Landlords are more likely to provide more attractive incentives for longer leases as well as providing adequate tenure to an incoming owner in the event of a sale by the Landlord. 4. Annual Rental Increases Landlords generally increase the rent by an annual percentage, as a way of keeping the rent in line with inflation. In periods of low economic growth, this is another way for Landlords to profit from Tenants. For long standing Tenants who might position themselves in the same location for two renewal cycles (15 years) at 5% per annum, the compound increase is 108%. Comparing the current rent to the market rent at renewal time will save tens of thousands of dollars. 5. Security Deposits and Bank Guarantees Security deposits and bank guarantees are a form of surety or risk mitigation for the Landlord in situations where they may have provided a sizable incentive or where a business may be relatively new and untested. These guarantees can be sizable amounts of money that the Tenant needs to have tied up for long periods of time. In situations where the Tenant has a long and reputable trading history and/or the investment in a fit out has been depreciated over a period of time, it is reasonable to negotiate the partial or full refund of the security amount, back into working capital of the business. 6. Personal Guarantees Landlords like to take security over Tenants personal assets to protect the value of the Tenants total rent liability. For high profile or desirable Tenants with a successful trading history or in situations where it is in the best interests of the Landlord to lease a tenancy, personal guarantees can be negotiated out of a transaction. In some situations, a Tenant could increase the security deposit to eliminate the need for a personal guarantee or limit the personal guarantee to a fixed amount, rather than it being unlimited.

7. Permitted Use The permitted use relates to what the Tenant will be using the tenancy for. It is in the interests of the Tenant to negotiate a broad usage clause as it will provide flexibility and options to develop the business in the future. Once the lease is agreed and signed, changes to what a Tenant can do in the tenancy will not be possible without an amendment or variation to the lease, a lengthy and costly process and is always subject to the Landlords approval, which may not always be given. 8. Make Good The make good clause stipulates how a Tenant must return the tenancy when they eventually vacate. This clause is often overlooked and if properly negotiated can save tens of thousands and sometimes hundreds of thousands of dollars. The make good clause usually stipulates that a Tenant will return the tenancy to a vacant shell and base building services. This can be very expensive if the tenancy has been leased to the Tenant as a fully fitted out premises. Other clauses include the tenancy being returned in the condition it was at the commencement of the lease. This can be problematic if parts of a fit out have been removed as part of a refurbishment. Negotiating this clause prior to entering the lease is essential. 9. Carpark Spaces Carparking can be a valuable component of a Lease. Not all tenancies automatically come with carparking included and negotiating them as part of the total deal could be advantageous for the Tenant. 10. Exclusivity Depending on the Tenants type of business, it may be beneficial to negotiate that the Tenant’s business category can be the only service provider / retailer providing a specified service or product. Your Leasing Co. specialises in lease negotiation for Tenants. If you have any questions about negotiating the best outcome for your new lease or renewal, you can call Kelly Cunningham for a free, no obligation conversation on 0419 001 093.

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Beauty Biz year 14 issue 6

Articles inside

10 Tips For Tenants Negotiating A Commercial Lease By Kelly Cunningham

Working Smarter, Not Harder By Karla McDiarmid

Beauty Industry Bullying; Let’s Do It Better By Tamara Reid

Your Ultimate Planning Day By Rebecca Miller

Male Clients 101 By Will Fennell

What Happens To You, The Entrepreneur As You’re Scaling Your Business By Gry Tomte

Five Tips To Beat the Overwhelm As A Salon Owner By Kara Lehmann

Branding With Our Senses By Sarah Garner

Three Digital Marketing Habits it’s time to leave By Rachel Medlock

Social Success Strategy 2022 By Angela Sanchez

Who Else Is Sick of the C World By Lisa Conway

Out with the Old, In with the New By Elle Wilson

Understanding Product Marketing in an Expanding Nail Market By Lauren Burton

Introducing Our New Sharps Collection Program By Paul Frasca

Hello Friends! By Julie Cross

7 Effective Strategies for Managing Client Anxiety in your Salon By Joy Crossingham

Has Our Vision of Beauty Changed? By Charlotte Ravet

ABIA Australian Make Up Artist of the Year - AVA BELLE

7 Steps To An Über Facial – Dermapenworld

The New Probiome Probiotic Serum – Prologic

Micro-Certification In Aesthetics

Heat & Energy Within The Human Body By Gay Wardle

Unleashing Your Natural Beauty - Elleebana

Nailing Your Clients Skin Journey

ABIA Australia Salon/Spa of the Year

ABIA Australian Salon/Spa of the Year

Re-Fresh & Reset

A New Voice – We meet ABIC CEO & Director Stefanie Milla

Global Spa Ambassador – Mariza Nuttal

mochamagic – Meet the Team

Fix Your Crown, Girl

Editors Note

10 Minutes with Louise May