Snapshot on Angelo Seminara

Angelo Seminara

Trevor Sorbie Selina Gomez

Fixing Effect Hairspray

Jack White Angelo Seminara

Chloe Attitudes

Shoes by Rick Owens

ELUMEN

ANGELO SEMINARA

HISTORY

When I was a young boy growing up in the South of Italy, I was a bit of a ‘wild child’. My grandmother suggested that I work in a barber shop near home to get into a routine and learn discipline. Little did I know that it would be the start of an incredible journey, leading me to where I am today. I have been doing hair since the age of 11 and I am still going strong 37 years later!

SIGNATURE STYLE

My signature style has always been to make someone look and feel incredible. However, I do like originality, even if it’s a classic bob it needs to have a special twist on it.

STYLE ICON

My style icon is Rick Owens, an American Fashion designer, who makes really cool and chic clothing.

HAIR ICON(S)

Trevor Sorbie, Leonard Lewis, John Frieda and Kamo.

GOLDWELL BRAND AMBASSADOR

I am very passionate about tools and developing the world of colour. Therefore, I set out to find a brand with top colouration techniques. I researched for eight months non-stop and just by trying Elumen (a leader in direct dye) once, I decided that I would like to join this amazing brand. Shortly after, I met John Moroney and we decided to start a collaboration. I am absolutely delighted about the choice and can’t wait to see what the future holds for us.

NEW ROLE

My role with Goldwell includes creating signature Angelo Seminara collections, working closely with the Research & Development department as well as working with the Goldwell teams. My goal is to also develop new colour techniques and to represent Goldwell in the best way possible.

PRODUCT DEVELOPMENT

I will be very involved in the developments going forward. It’s something that I am passionate about and also extremely interested in the technology behind producing a hair product.

CAREER HIGHLIGHT

I think that being awarded The Fellowship ‘Patron of the Year Award 2018’ was a really proud moment for me. I believe that they don’t give this award out often and so it was such an honour to accept the award.

OUT OF THE BOX

I work really closely with an incredible fashion and exhibition curator, Judith Clark. We have been collaborating for over a decade, on various projects including, Chloé Attitudes in Paris, Frida Kahlo in Mexico, Homo Faber: Fashion inside and out in Venice and many more.

THE FUTURE

I think that in the next few years there will be a lot of change in the industry. Hair brands will have to evolve in terms of the new services we can provide. Highlights, balayage and tints are the norm at the moment, but we have to prepare the new generation with something new and exciting. Products will become way more sustainable and attract those who are more caring about the environment in general. This will be a massive change, which sooner or later we will all have to adapt to. For example, not wasting energy in salons or throwing hair colour down the sink, the list goes on and on.

BEST CAREER ADVICE TO GIVE

Be open minded, look for a mentor and ‘copy copy copy’ but at the end of the copy try to find your own identity. Rome wasn’t built in a day. Take your time and enjoy the way. The journey is more fun than the destination.

WHO ARE YOU IN THREE WORDS

Curious, passionate and nature obsessed. Almost three words!

IF YOU WEREN’T A HAIR STYLIST WHAT WOULD YOU BE?

I think I would be an architect! I have always loved design, functionality and aesthetics.

WHOSE HAIR DO YOU LOVE?

I really like Selena Gomez she’s so cool and always on trend.

WHOSE HAIR WOULD YOU MOST LOVE TO DO?

To cut anyone’s hair, it would have to be Jack White! That would be amazing!

milk_shake Australia announces Creative Colourist Ambssador

JOOLS PURCHASEAKA Haus Of Jools

milk_shake Australia has moved from strength to strength over the past few years with a number of their haircare products taking out performance awards globally. Now, it’s time tto urn to the spotlight to their complete professional line of salon chemicals. True to form, milk_shake professional products are innovative, fresh and fun and what better artist to showcase the endless creative opportunities of milk_shake, than Jools Purchase, known on the gram as Haus of Jools.

Jools joins a creative team including Kirstie Richey, Ben O’Brien and Sarah Van Daalen, each bringing their own unique talents, Jools certainly brings the creativity and quirk.

Jools Purchase is a Brisbane local, known for her quirky and colourful creations on the heads of people around Brisbane and beyond. After finishing her apprenticeship at 18, Jools took a break and pursued a career in choreography. Teaching dance for many years was the break she needed to find out the true passion was always hair.

In her early years, Jools mum, Genevieve was a regular at Stelios Papas in Coolangatta, where she would do the makeup for hair shows and often come home with outrageous coloured hair thanks to Bennie Tognini! This is where Jools first felt inspired about the hair industry.

Finishing school early, she followed her dreams to become qualified and work around the world in salons and learn from as many of her idols as she could. Winning Indola Australian Apprentice of the Year at the age of 17, Jools travelled to Salon International in London and was surrounded by leading Hair dressers Trevor Sorbie, Toni and Guy and Antoinette Beenders were among her favourites.

After having a break, Jools took on an Instagram that focused on weddings. It gained a lot of popularity and Jools was doing up to 60 weddings a year. Whilst styling, she rented a chair in a salon and as the clientele got bigger, so did her Instagram. Now no longer doing weddings, Jools’ book is full of clients that like to walk on the wild side of life.

Personal hair stylist to Australian pop band, Sheppard, Jools unleashes her imagination creating vibrant milk_shake colour cocktails + headlining hair styles, most recently at the 2020 AFL Grand Final in Brisbane.

Brisbane is the lucky city to have Jools share her backstage tips and tricks + colouring techniques in her milk_shake workshops, to book into one of Jools’ workshops this year, head over to conceptualbrands.com.au/education.

‘’We are very excited to have Jools on our Creative Team, I believe she brings a unique approach to the products, pushing the boundaries of manufacturer’s instructions which keeps our technicians on their toes! And I think it’s her real love for the milk_shake products that helps our relationship with Jools come across so genuine, which is very important in an age where most consumers are hyper aware of paid sponsorships.’’ – Hannah Bebb, Brand Manager.

SPEED DATE WITH JOOLS

WHAT PRODUCT WOULD YOU TAKE TO A DESERT ISLAND?

Incredible milk

WHAT’S YOUR FAV COLOUR COCKTAIL?

Golden blonde and pink to make the perfect peach.

WHERE DOES YOU INSPIRATION COME FROM?

Ru Paul’s Drag Race

WHAT ARE I LEAVING BEHIND IN 2020?

Expectations

STYLING IN HALF THE TIME!

Meet max – ghd’s new solution for speed styling with impeccable results.

ghd has long been synonymous with stylers, beloved across the globe for its straightening technology. Now, to kick off a year of innovation and celebrations for the 20th anniversary, the brand is revamping its ghd max professional wide plate styler, to enable seamless styling on long, thick or curly hair in just half the time.

“ghd is dedicated to listening to our stylists and consumers, developing solutions which answer their biggest styling needs with best-in-class tools,” said Ludovic Dellazzeri, managing director ghd anz.

“We know time is precious, whether you’re a stylist in salon or a consumer trying to get out the door more quickly at home – and this goes for the 53% of women across Austalia and New Zealand who have long, thick, or curly hair.

That’s why we’re so excited to launch a solution which will deliver flawless styling in half the time, and with no extreme heat – respecting the health and integrity of the hair.”

The new, sleek design features ghd’s patented dual-zone technology and their widest surface ceramic floating plates, delivering 80 per cent more shine and two times less frizz – a good hair day saviour in our humid temperature where 45% of women struggle with frizzy hair.

The curved edges of the barrel allows for snag free styling and less breakage, while the barrel shape enables users to create a versatile range of looks, from flawlessly sleek styles to Hollywood glam curls.

“The beauty of max is the wide plate surfaces allow you to take larger sections of hair for faster straightening and styling, while the dual-zone technology and floating ceramic plates ensure the hair is flawlessly styled in just one pass,” said Grant Norton, national education manager ghd anz.

“The rounded barrel means hair will never catch or snag when styling, as well as giving you a lot of versatility. I love the variety of looks max can create, and knowing that it will leave the hair smoother, shinier, and healthy looking.” Don’t just take ghd’s word for it – consumer testing showed 97% of women agreed that the new ghd max is the best wide plate styler they’ve ever used.

Award winning hair stylist and ghd creative artist Natalie Anne agrees.

“The new ghd max styler is by far the best wide plate iron I have ever used,” Natalie said. “[My client’s] afro textured hair was smoother than ever with only one pass and she has worn it for almost two weeks!”

The high-performance delivery is thanks to years of development, with the ghd max styler subject to over 608,000 hours of testing in the ghd Research and Development facility in Cambridge.

“the ghd max styles long, thick and curly hair quickly at the optimum temperature of 185°c while also achieving sleek and smooth results in one pass” said Grant.

ghd isn’t stopping there though. For best results, ghd recommend pairing the ghd max styler with ghd straight on spray when creating ultra-sleek styles, to deliver an elevated three times less frizz.

“ghd max and straight on spray are the ultimate styling power couple for a sleek and polished look,” said Grant. “Our ghd straight on spray also features out signature heat protection system, which provides a lightweight and invisible barrier of protection between your hair and heat – resulting in healthier looking hair.” The ghd straight on spray is part of ghd’s much anticipated relaunch of its heat protection styling range. The new packaging design highlights the strength of ghd’s signature heat protection system, which provides a lightweight and invisible layer of thermal protection for the hair when heat styling.

Backed by a 2-year professional use warranty, the new ghd max and straight on spray will soon become a kit bag essential.

“Whether you’re a professional looking for an effective speed styling solution, or one of the millions of women looking to speed up their styling routine, all without compromising on the health and integrity of your hair, the ghd max with straight on spray is your perfect styling partner,” said Ludovic.

So, whether you’re choosing to embrace and enhance a natural goddess texture or looking for a super-fast style switch when you fancy a change, play with the ghd max and achieve sleek, straight hair in half the time.

www.ghdhair.com/au.

evo bottle blonde is a professional lightening portfolio that provides maximum lightening power and flexibility with clean, even blonde results while respecting people and the planet.

so, what makes evo bottle blonde different?

better performance: performance has been put first so colourists can achieve complete lightening flexibility and epic lifting power with clean, even blonde results. better for people: all formulas are fragrance-free to reduce scalp irritation and sensitivity during the lightening process. plus, they’re vegan, cruelty and gluten-free . better for the planet: refill bags have been used to help reduce plastic waste and formulated without petrochemicals, like mineral oil.

the new powder and clay lighteners put performance first with reliable lightening solutions and both include key ingredients that are better for the planet such as: - cyamopsis tetragonoloba (guar gum): provides hydration and prevents powder from drying out. - isopropyl myristate: conditioning alternative to mineral oil that provides hydration and slip. - kaolin: creates creamy consistency and prevents bleeding, while strengthening and hydrating.

powder lightener

is suitable for all lightening applications that evenly lifts up to 9 levels while preserving hair strength and moisture.

features + benefits

• evenly lifts up to 9 levels • doesn’t dry out, swell or bleed • grey colour allows for a clear visual of the hair during processing • creamy consistency for easy and precise application • fragrance-free formula reduces sensitivity on scalp • suitable for all applications

levels of lift: up to 9 mixing ratio: 1:2 application: on scalp, off scalp, foil development time: up to 45 minutes use with: 6.5, 10, 20, 30, 40 vol hue-verse cream developers available in: 500g + refill clay lightener is for creative and precise free-hand lightening that evenly lifts up to 8 levels while preserving hair strength and moisture.

features + benefits

• evenly lifts up to 8 levels • thick, creamy consistency adheres easily to the hair for easy and precise freehand application • forms a coating on the outside, maintaining moisture on the inside to prevent dryness, crumbling, swelling or bleeding • fragrance-free formula • suitable for all free-hand applications without the need for foil

levels of lift: up to 8 mixing ratio: 1:2 – 1:3 application: free-hand development time: up to 45 minutes use with: 6.5, 10, 20, 30, 40 vol hue-verse cream developers available in: 400g

“ i l o v e t h e f a c t t h a t b o t t l e b l o n d e g i v e s m e s u c h a b e a u t i f u l a n d e v e n l i f t e v e r y s i n g l e t i m e . t h e f r a g r a n c e - f r e e f o r m u l a m e a n s t h a t i c a n o f f e r c l i e n t s o n - s c a l p c o m f o r t l i k e n e v e r b e f o r e . p l u s , t h e f a c t t h a t o u r c a r b o n f o o t p r i n t i s r e d u c e d w i t h t h e r e f i l l o p t i o n m e a n s t h a t i c a n g o a b o u t m y j o b f e e l i n g p r o u d i n t h e c h o i c e s i m a k e . ”

jay kownacki – evo head of education

PREMIUM BLONDE RESULTS

Blonde hair has the most delicate hair structure, yet despite this, colourists have to guarantee perfect hair quality and spectacular colour results.

BLONDME, powered by the Bond Protection System, offers a unique colour range that can be tailored to any individual wishes and hair type. With easy, ready-to-use products, perfect blonde looks are guaranteed every time.

Overcome any blonde challenge.

Rely on BLONDME for superior blonde hair quality, even in the most demanding of situations. The BLONDME Bond Enforcing Premium Lightener 9+ offers an unbeatable 9 levels of lift, making it one of the most powerful lighteners on the market.

BLONDME is the 1st Bonding Colour & Care Brand with an Advanced Bonding System, that strengthens hair from within. The integrated 3D Bond Creation Technology works across 3 integral steps of a BLONDME Blonding Service, combining Bond Protection, Bond Creation and Bond Maintenance for ultimate care.

FINISH WITH CUSTOMISED BONDING CARE

BLONDME Care caters for all the needs of diverse blonde hair types, with a compact line-up that’s easy to navigate.

BLONDME Care is designed to work together with BLONDME Colour products to maintain the most iconic blonde results on the delicate structure of pre-lightened or natural blonde hair, all thanks to our 3D Bond Creation Technology.

The full care regime includes:

• All BLONDES Light Range is for fine to medium hair • ALL BLONDES Rich Range is for medium to coarse hair • ALL BLONDES Detox Range is purifying and removes impurities • COOL BLONDES Neutralizing Range purple toning formulas help to remove brassiness and neutralise yellow undertones • BLONDE WONDERS Finishing Range to protect blonde from external aggressors whilst providing softness and longlasting shine

2021 TREND FORESIGHT BY NATALIE ANNE

“We’re seeing a lot more high-fashion colour and pops of colour. We’re seeing the top section really bleached out and using BLONDME makes that super easy to achiever. It leaves a clean blonde and you’re able to create more depth, which we haven’t seen since Avril Lavigne in the early 2000s.”