ELUMEN
Angelo Seminara
SNAPSHOT ANGELO SEMINARA
HISTORY
When I was a young boy growing up in the South of Italy, I was a bit of a ‘wild child’. My grandmother suggested that I work in a barber shop near home to get into a routine and learn discipline. Little did I know that it would be the start of an incredible journey, leading me to where I am today. I have been doing hair since the age of 11 and I am still going strong 37 years later!
SIGNATURE STYLE
STYLE ICON
Selina Gomez
Trevor Sorbie
My signature style has always been to make someone look and feel incredible. However, I do like originality, even if it’s a classic bob it needs to have a special twist on it.
My style icon is Rick Owens, an American Fashion designer, who makes really cool and chic clothing.
HAIR ICON(S)
Trevor Sorbie, Leonard Lewis, John Frieda and Kamo.
Angelo Seminara
Fixing Effect Hairspray
GOLDWELL BRAND AMBASSADOR
Jack White
I am very passionate about tools and developing the world of colour. Therefore, I set out to find a brand with top colouration techniques. I researched for eight months non-stop and just by trying Elumen (a leader in direct dye) once, I decided that I would like to join this amazing brand. Shortly after, I met John Moroney and we decided to start a collaboration. I am absolutely delighted about the choice and can’t wait to see what the future holds for us.
NEW ROLE
Shoes by Rick Owens
My role with Goldwell includes creating signature Angelo Seminara collections, working closely with the Research & Development department as well as working with the Goldwell teams. My goal is to also develop new colour techniques and to represent Goldwell in the best way possible.
Chloe Attitudes
PRODUCT DEVELOPMENT
Italian Flag
I will be very involved in the developments going forward. It’s something that I am passionate about and also extremely interested in the technology behind producing a hair product.
FAVOURITE PRODUCT
I have two! Elumen colour is my absolute favourite! I also love ‘Fixing Effect Hairspray’ from Kerasilk.
CAREER HIGHLIGHT
I think that being awarded The Fellowship ‘Patron of the Year Award 2018’ was a really proud moment for me. I believe that they don’t give this award out often and so it was such an honour to accept the award.
OUT OF THE BOX
I work really closely with an incredible fashion and exhibition curator, Judith Clark. We have been collaborating for over a decade, on various projects including, Chloé Attitudes in Paris, Frida Kahlo in Mexico, Homo Faber: Fashion inside and out in Venice and many more.
THE FUTURE
I think that in the next few years there will be a lot of change in the industry. Hair brands will have to evolve in terms of the new services we can provide. Highlights, balayage and tints are the norm at the moment, but we have to prepare the new generation with something new and exciting. Products will become way more sustainable and attract those who are more caring about the environment in general. This will be a massive change, which sooner or later we will all have to adapt to. For example, not wasting energy in salons or throwing hair colour down the sink, the list goes on and on.
BEST CAREER ADVICE TO GIVE
Be open minded, look for a mentor and ‘copy copy copy’ but at the end of the copy try to find your own identity. Rome wasn’t built in a day. Take your time and enjoy the way. The journey is more fun than the destination.
WHO ARE YOU IN THREE WORDS
Curious, passionate and nature obsessed. Almost three words!
IF YOU WEREN’T A HAIR STYLIST WHAT WOULD YOU BE?
I think I would be an architect! I have always loved design, functionality and aesthetics.
WHOSE HAIR DO YOU LOVE?
I really like Selena Gomez she’s so cool and always on trend.
WHOSE HAIR WOULD YOU MOST LOVE TO DO?
To cut anyone’s hair, it would have to be Jack White! That would be amazing!
Hair Biz Year 15 Issue 2
79
