3 minute read
NEW ghd UNPLUGGED
When it comes to globally renowned fashion icons, there’s one name that immediately springs to mind… Chiara Ferragni. The Italian fashion icon and digital entrepreneur will represent luxury professional hair-styling tool brand ghd (good hair day) as an International Brand Ambassador in what’s shaping up to be one of the most exciting years yet for the cult beauty brand.
A long-term fan and user of ghd, Chiara has partnered with ghd on successful social media campaigns for 2 years, however her new and elevated position, see’s Chiara as the face of the new global advertising campaigns.
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This is the first time ghd - a global leader in premium professional hair-styling tools - has announced a digital star as an International Brand Ambassador. The announcement coincides with the 20th anniversary of the British brand which is celebrating 20 years of good hair days throughout 2021.
Chiara Ferragni says: “It’s so much more than an accessory – hair inspires my look and completes it. Using ghd tools gives me confidence and creativity with my hair without using extreme heat.”
“ghd unplugged is my new best companion. I am free to style my hair whenever I want, it means I can always have a good hair day.” Chiara Ferragni
“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year - she is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers.” said Jeroen Temmerman, ghd CEO. “With Chiara’s unparalleled global digital appeal and ghd leading technology, we are confident this new partnership, and impending new product launch, will help ghd to deliver more good hair days around the world.”
Montse Passolas, ghd CMO, says; “Chiara Ferragni is an entrepreneur with an undeniable spirit, attitude and unique sense of style – she perfectly embodies the essence and energy of ghd. Chiara was a natural choice for ghd to become the first digital star announced as International Brand Ambassador. Chiara loves the brand and genuinely uses it to style her hair, so that it is always flawless and in great condition. She relies on ghd for safer for hair heat styling and long-lasting sleek results.”
NO STRINGS ATTACHED
In another exciting announcement, ghd have also launched their first ever compact and cordless styler ghd unplugged, featuring none other than Chiara Ferregni as the face of the global campaign. It’s light, portable and powerful, allowing you to touch-up your style on the go, without compromising on performance. Featuring a speedy 45 second heat up time and up to 20-minutes of continuous styling, ghd unplugged delivers 65% more shine with no strings attached; this is the touch-up tool to transform lives. Conveniently can be charged at home or on the go using the USB-C charging cable, then safely slip the styler into your handbag immediately after use with the heat-resistant carry case. A great retail item for ALL salons!
“We are dedicated to developing pioneering technologies and creating the best-inclass products that tackle consumer and professional stylist needs. Our ghd R&D team have developed the latest battery and heat styling technology which allows us to launch unplugged, A portable cordless styler that delivers the superior performance our tools are known and trusted for, giving consumers and stylists the flexibility to style anywhere, anytime.” Ludovic Dellazzeri, Managing Director - ghd ANZ
Containing Hybrid Co-lithium technology, featuring a combination of long-life lithium-ion batteries with ghd advanced dual-zone technology, guarantees the optimum styling temperature of 185°C across both plates, to deliver the superior performance that ghd is renowned for, in a handbag sized tool.
LOVED BY PROFESSIONALS
Whether stepping out of a car, a plane or a hotel, Chiara always looks flawless from head to toe and relies on ghd unplugged for touching up and perfecting her hair on the go.
Manuele Mameli, Chiara Ferragni’s Hair Stylist & Glam Artist says, “ghd unplugged offers a new level of flexibility and creativity for styling Chiara’s hair. Our working days are always so busy but now I can finally style Chiara’s hair on the go, no matter where we are and with guaranteed ghd performance. Whether it’s styling touch ups at a photo shoot or a quick style transformation in the back of a taxi during long days at fashion week, unplugged is my new sleek styling essential.”
Available in Black and White
