COVER STORY
When it comes to globally renowned fashion icons, there’s one name that immediately springs to mind… Chiara Ferragni. The Italian fashion icon and digital entrepreneur will represent luxury professional hair-styling tool brand ghd (good hair day) as an International Brand Ambassador in what’s shaping up to be one of the most exciting years yet for the cult beauty brand. A long-term fan and user of ghd, Chiara has partnered with ghd on successful social media campaigns for 2 years, however her new and elevated position, see’s Chiara as the face of the new global advertising campaigns. This is the first time ghd - a global leader in premium professional hair-styling tools - has announced a digital star as an International Brand Ambassador. The announcement coincides with the 20th anniversary of the British brand which is celebrating 20 years of good hair days throughout 2021. Chiara Ferragni says: “It’s so much more than an accessory – hair inspires my look and completes it. Using ghd tools gives me confidence and creativity with my hair without using extreme heat.” 72
Hair Biz Year 15 Issue 4
