Get the Gloss – milk_shake

We all want hair colour that is effective and easy to use and for that, liquid formulas simply can’t be beat. When creating the gloss — our innovative liquid, low pH, demi-permanent hair colour— we took it even further by ensuring our latest colour product would also be extremely versatile for use in the salon and beneficial to the hair’s overall health.

This ammonia-free liquid formula allows you to create custom colour services for clients with high levels of added shine. The gloss can be implemented in four different service types and leaves hair in better condition than before it was coloured. By focusing on keeping pH levels low, we created a colour that improves the integrity of the hair shaft, allowing for longer-lasting colour and HD shine.

Why pH levels matter

It’s no secret that keeping pH levels balanced is one of the foundations of healthy, beautiful hair. While a client’s daily routine is key, salon services can often throw even the most balanced haircare regimen off-track.

Typical colour services often use a high pH level to lift the cuticle in order to deposit colour onto the shaft. However, the low pH levels of the gloss actually counterbalance this damage by causing the cuticle to constrict and lay flat. This not only locks in moisture—another benefit of an oil-based colour—but it also helps the hair shaft to lay smooth. This reduces frizz and increases shine.

The gloss is a true acid-based colour. When mixed with the activator, this gentle but powerful demi-permanent hair colour has a pH level of 6.7. This ensures amazing colour tones without modifying the hair’s natural structure. While its foundation is in respecting the hair’s natural integrity, the gloss delivers superior grey coverage (up to 50%!) and corrects and tones chemically treated hair. After application, the gloss’s effects last through 15-20 washes.

Natural Ingredients for Added Benefits

The gloss incorporates several powerful fruit extracts, to infuse hair with added health benefits. Both the colour formula and activator are enhanced with Prickly Pear extract, a naturally powerful antioxidant. This super fruit is also high in natural sugars, pectins, minerals and Vitamins C and E.

Our state-of-the-art extraction process reduces fruit waste and uses naturally occurring hyperfermentation which increases antioxidants and flavonoids by more than 50%. This aids in the reduction of harmful free-radicals, preserving the health and integrity of the hair.

The gloss also includes our amino acid complex, to aid in keratin production, along with blueberry extract for nourishing phytonutrients, such as vitamins, minerals, and antioxidants.

The colour formula also contains sunflower seed extract, for additional emollient properties, and the activator incorporates our patented Integrity 41 complex, for additional hair health benefits.

All of these natural benefits result in hair that is nourished, radiant and full of life.

Absolutely thrilled to welcome this new launch to our Milk_shake family.Being a perfectly neutral “Acidic” colour, it will bring us as colourist’s a whole new platform to play on. Using it in conjunction with Milk_shake Illuminate is creating endless possibilities to the creative colourist, it makes my mind so excited to think of the tones I can create.

Kirsty Richey, National milk_shake educator.

With the industry evolution of lived in colours especially for blondes there’s a trending demand for an ammonia free gel based colour / toning service and of course milkshake delivers the goods. Our colour portfolio is now stronger than ever with this true semi permanent addition.

Sarah Jan Van Daalen, National milk_shake Educator.

We are super impressed with the new gloss range , we love using it for a root melt for a seamless lived-in blonde. It gives the hair an incredible shine and makes it feel amazing! We are using less colour too which is fantastic! A little bit goes a long way

Lujo Studio, Teneriffe, Brisbane.

USING THE GLOSS IN YOUR SALON

The gloss fits well into any salon service menu and can be used in combination with other milk_shake colour products for a total of four unique services.

colour gloss

Use the gloss after a lightening service to tone, modify or intensify a desired shade.

hd shine

Use the special Neutral shade in combination with milk_ shake integrity reconstruction fiber sealant to deliver high shine without additional colour toning.

gloss and colour

Combine milk_shake smoothies conditioning semipermanent colour with the gloss for additional grey coverage and unbeatable shine and softness.

hd colour

When you apply the gloss in conjunction with a milk_ shake illuminate pure pigment colour service your colour toning results will be greatly intensified. Use this combination for high-definition custom colour.

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