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get the gloss We all want hair colour that is effective and easy to use and for that, liquid formulas simply can’t be beat. When creating the gloss — our innovative liquid, low pH, demi-permanent hair colour— we took it even further by ensuring our latest colour product would also be extremely versatile for use in the salon and beneficial to the hair’s overall health.
This ammonia-free liquid formula allows you to create custom colour services for clients with high levels of added shine. The gloss can be implemented in four different service types and leaves hair in better condition than before it was coloured. By focusing on keeping pH levels low, we created a colour that improves the integrity of the hair shaft, allowing for longer-lasting colour and HD shine.
Why pH levels matter
It’s no secret that keeping pH levels balanced is one of the foundations of healthy, beautiful hair. While a client’s daily routine is key, salon services can often throw even the most balanced haircare regimen off-track. Typical colour services often use a high pH level to lift the cuticle in order to deposit colour onto the shaft. However, the low pH levels of the gloss actually counterbalance this damage by causing the cuticle to constrict and lay flat. This not only locks in moisture—another benefit of an oil-based colour—but it also helps the hair shaft to lay smooth. This reduces frizz and increases shine. The gloss is a true acid-based colour. When mixed with the activator, this gentle but powerful demi-permanent hair colour has a pH level of 6.7. This ensures amazing colour tones without modifying the hair’s natural structure. While its foundation is in respecting the hair’s
natural integrity, the gloss delivers superior grey coverage (up to 50%!) and corrects and tones chemically treated hair. After application, the gloss’s effects last through 15-20 washes.
Natural Ingredients for Added Benefits
The gloss incorporates several powerful fruit extracts, to infuse hair with added health benefits. Both the colour formula and activator are enhanced with Prickly Pear extract, a naturally powerful antioxidant. This super fruit is also high in natural sugars, pectins, minerals and Vitamins C and E. Our state-of-the-art extraction process reduces fruit waste and uses naturally occurring hyperfermentation which increases antioxidants and flavonoids by more than 50%. This aids in the reduction of harmful free-radicals, preserving the health and integrity of the hair. The gloss also includes our amino acid complex, to aid in keratin production, along with blueberry extract for nourishing phytonutrients, such as vitamins, minerals, and antioxidants. The colour formula also contains sunflower seed extract, for additional emollient properties, and the activator incorporates our patented Integrity 41 complex, for additional hair health benefits. All of these natural benefits result in hair that is nourished, radiant, and full of life.
