‘Love In Full Colour’ Igora Royal Campaign Schwarzkopf Professional

To inspire Australian and New Zealand colourists to explore every aspect of their creativity, Schwarzkopf Professional continues its three-season strong partnership with Romance Was Born, to unveil the ‘LOVE IN FULL COLOUR’ IGORA ROYAL campaign.

Given the freedom to explore every aspect of their imagination, Schwarzkopf Professional ANZ Guest Artists Natalie Anne, David Wieselmann, Dylan Hooper and Cassie Kavalieros, along with National Ambassador and Australian Hairdresser of the year, Dee Parker Attwood, were directed by Romance Was Born to capture bridal looks without definition for their Forever Bridal shoot.

Anna Plunkett and Luke Sales of Romance Was Born continue to push boundaries and hope to inspire.

“Our collection Romance Was Born Forever, has been crafted almost entirely from RWB dead stock and preloved vintage pieces. We’ve created a treasure trove filled with doilies, lace and sequins, and repurposed discarded wedding dresses that are rich in memories to bring out a new-age bridal collection. We love to watch the models change hair colour, dress up, and transform,” Anna and Luke say. With Romance’s love of rich, intense colours and nostalgia, four bridal trends emerged and were coloured to life using IGORA Royal: Modern Nostalgia, Floral Wonderful, Magical Whimsy and Ethereal Romantics.

With more than 140 true-to tuft shades, IGORA Royal brings true colour in high definition with uncompromising coverage and unbeatable retention. The colour brand was heroed in the campaign - and used to reveal each model’s individual beauty in the colour transformation process.

New guest artists, Dylan Hooper and Cassie Kavalieros could be the colourist they wanted to be, with everything they need, inside the IGORA Royal portfolio.

“Brides are often going to go for more subtle changes and look enhancements in their colouring. If they’re going for a natural or enhanced colour, we often add highlights to create some added depth and texture to transform the look or make their existing colour richer!” says Schwarzkopf Professional Guest Colour Artist, Cassie Kavalieros. The new look IGORA Royal provided the colourists with more sustainable packaging, a simplified portfolio and the same trusted formula, superior performance, and reliable and luminous results.

“The more the merrier with colour – I say! Since picking up IGORA Royal I’ve been obsessed with it. The results speak for themselves,” says Schwarzkopf Professional Guest Colour Artist, Dylan Hooper.

The two brands aligned in both creative vision and values, with both the hair and gowns stemming from recycled materials. IGORA Royal is now available in sustainable packaging, including 100% recycled aluminum, as a conscious offering to clientele, encouraging all to do their part for the future of the planet.

When creating the campaign, Schwarzkopf Professional had one key objective; to inspire the future of the hairdressing industry, to stick with their profession, to stay enthusiastic and to keep creating with confidence.

TREND 1 - MODERN NOSTALGIA

...tells a tale of past and present – this is nostalgia repurposed for today. Schwarzkopf Professional ASK Advisers Chrissie Biesiek and Olivera Cirillo customised colour with IGORA Royal and Fashion Lights ranges to create flaming reds, ice-whites and sand blondes, creating iridescent depths in movement and a modern take on vintage colour. For styling, Dee Parker Attwood brought a contemporary twist on the defining decade of the 80s, with a nod to nostalgia, big blowouts, and a refined elegance to keep the looks revised for today.

TREND 2 – FLORAL WONDERLAND

...celebrates gender fluidity, dream-like light-heartedness with a soft-serve floral finish. A budding dreamworld with a quirky aesthetic that modernises and reinvents the long- established floral wedding hair styles, for the future. All-out natural texture was embraced in styling these looks created by David Wieselmann (Curly-Undercut), Natalie-Anne (Soft Pastel Curls) and Dee Parker Attwood (Blooming Natural Curls) respectively. For colour IGORA Royal helped achieve a rich chocolate brown on Zoran.

TREND 3 – MAGICAL WHIMSY

... Whimsical styles embrace grace and sophistication and release the freedom of naturally undone elegance. The collection celebrates the spirit of fluid movement and understated power, by fearlessly reimagining classic forms. Redefining the ‘traditional bride,’ bringing inspiring looks born from soft-focus Victoriana, which always comes to fashion in moments of challenge and change. Natalie Anne created a modern-yet classic romantic wet-look embellished chignon, creating high-shine using BLONDME and OSiS+ Sparkler and intricate hand-flowers to customise the final look on a buttery ethereal blonde soft-curled base.

Natalie-Anne’s softened approach continued with modern maiden braids, floral- jeweled accessories for a costume-like feel, with a gorgeous sand-blonde coloured by Cassie Kavalieros. Multi-dimensional Silver White curls were enhanced via David Weiselmann’s styling on Bindy. Classic and timeless, embracing texture. IGORA Silver Whites celebrates mature hair and emphasises silver accents and grey tones to add nuanced tones, and help the hair take on a fresh, new shine.

TREND 4 – ETHEREAL ROMANTICS

...weaves a magical world of bewitchment, illusion and beauty in everything.Dee Parker Attwood created flat-ironed waves on a dark chocolate base.Long, brown hair shows that it can still delivers multi-dimensional, shiny, and utterly sensational looks. This dark chocolate base is sliced with subtle shades of copper for a waterfall of rich warm brown, shimmering with softer hues. A modern, tone-on-tone look created by Dylan Hooper and Chrissie Biesiek, styled by Dee Parker Attwood.Finally, a Farrah Fawcett inspired flip fringe was a stand-out by Dee Parker Attwood, complimented with an IGORA Royal brightened bold red delivering huge-impact.

ADDITIONAL CAMPAIGN CREDITS:

DIRECTION Anna Plunkett & Luke Sales of Romance Was Born

PHOTOGRAPHY Daphne Nguyen

BTS PHOTOGRAPHY Jack Henry & Lidya Nada

MAKE-UP Nicole Thompson & Kelly Bowman MODELS Billie Adams, Suzanna & Uma at Priscillas + Zoran Jevtic at Priscillas Monique at Kult Models + Bindy at Silverfox MGMT Frenchie Thompson