‘LOVE IN FULL COLOUR’ IGORA ROYAL CAMPAIGN
To inspire Australian and New Zealand colourists to explore every aspect of their creativity, Schwarzkopf Professional continues its three-season strong partnership with Romance Was Born, to unveil the ‘LOVE IN FULL COLOUR’ IGORA ROYAL campaign. Given the freedom to explore every aspect of their imagination, Schwarzkopf Professional ANZ Guest Artists Natalie Anne, David Wieselmann, Dylan Hooper and Cassie Kavalieros, along with National Ambassador and Australian Hairdresser of the year, Dee Parker Attwood, were directed by Romance Was Born to capture bridal looks without definition for their Forever Bridal shoot. Anna Plunkett and Luke Sales of Romance Was Born continue to push boundaries and hope to inspire. “Our collection Romance Was Born Forever, has been crafted almost entirely from RWB dead stock and preloved vintage pieces. We’ve created a treasure trove filled with doilies, lace and sequins, and repurposed discarded wedding dresses that are rich in memories to bring out a new-age bridal collection. We love to watch the models change hair colour, dress up, and transform,” Anna and Luke say.
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Hair Biz Year 15 Issue 5
With Romance’s love of rich, intense colours and nostalgia, four bridal trends emerged and were coloured to life using IGORA Royal: Modern Nostalgia, Floral Wonderful, Magical Whimsy and Ethereal Romantics.
Professional Guest Colour Artist, Cassie Kavalieros. The new look IGORA Royal provided the colourists with more sustainable packaging, a simplified portfolio and the same trusted formula, superior performance, and reliable and luminous results.
With more than 140 true-to tuft shades, IGORA Royal brings true colour in high definition with uncompromising coverage and unbeatable retention. The colour brand was heroed in the campaign - and used to reveal each model’s individual beauty in the colour transformation process.
“The more the merrier with colour – I say! Since picking up IGORA Royal I’ve been obsessed with it. The results speak for themselves,” says Schwarzkopf Professional Guest Colour Artist, Dylan Hooper.
New guest artists, Dylan Hooper and Cassie Kavalieros could be the colourist they wanted to be, with everything they need, inside the IGORA Royal portfolio. “Brides are often going to go for more subtle changes and look enhancements in their colouring. If they’re going for a natural or enhanced colour, we often add highlights to create some added depth and texture to transform the look or make their existing colour richer!” says Schwarzkopf
The two brands aligned in both creative vision and values, with both the hair and gowns stemming from recycled materials. IGORA Royal is now available in sustainable packaging, including 100% recycled aluminum, as a conscious offering to clientele, encouraging all to do their part for the future of the planet. When creating the campaign, Schwarzkopf Professional had one key objective; to inspire the future of the hairdressing industry, to stick with their profession, to stay enthusiastic and to keep creating with confidence.
