November 2013

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CONTENTS Volume 52, Number 11 Features

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How Good is Your Inkjet?

Dr. Abhay Sharma reports on IDEAlliance’s independent technical evaluation of 24 large-format inkjet systems, focusing on parameters like gamut, fidelity, ink usage, registration and cost

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Graphics Canada Preview Exhibitors at this year’s Canadian print show cut through the marketing rhetoric and provide PrintAction with specific details about which new and established products will be on their booths

Print

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NEWS James Continenza becomes Chairman of Eastman Kodak, Adobe falls victim to a cyber attack effecting 2.9 million users, and CPISTF awards $61,250 in scholarships

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CALENDAR December 2013 Sign World lights up Atlantic City, Labelexpo lands in Shanghai, and Digital Imaging Association holds its Christmas luncheon at The Boulevard Club

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DECORATIVE Beyond Paper and Film Large-format vendors gaze upon the emerging market for decorative printing with new expansions in areas such as soft signage and imaging on ceramic tile

Column

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VICTORIA GAITSKELL The Marketing Services Label is Not for Everyone Leaders from five printing companies share their thoughts and experiences on the growing trend of printers presenting themselves as Marketing Service Providers

Archive

30

November 1983 Lionel Richie’s All Night Long dominates music charts, Martin Luther King Jr. Day is established, and Hamada sells 29 presses at Graphic Trade

Resources 19 Services to the Trade Cover photo: Clive Chan

29 Marketplace NOVEMBER 2013 • PRINTACTION • 3

PERSPECTIVE

Champion of Canada lice Munro in mid-October became the second Canadian to win the Nobel Prize for Literature, joining Saul Bellow who received the honour in 1976. The Swedish Academy, which Adetermines the laureate for the Nobel Prize in Literature, described Munro as a “master of the contemporary short story.” She is also hailed by Canopy, the groundbreaking environmental not-for-profit organization based in Vancouver, as their original champion of Canadian forests.

Canopy is best known for helping world literary sensation J.K. Rowling move her Harry Potter book series onto Ancient Forest Friendly (AFF) paper. In 2002, after two years of preliminary work with Canadian publisher Raincoast Books, around 1.15 million reprints of Rowling’s first four Harry Potter books were produced on AFF paper. By 2007, Harry Potter and the Deathly Hallows became the greenest book in publishing history, printing on ecofriendly papers in 24 countries and in at least eight languages.

Over the past few years, Canopy, which founder Nicole Rycroft began as Markets Initiative in 1999, has been working to bring some of Canada’s best known writers into the AFF fold, including high-profile names like Munro, Margaret Atwood and Yann Martel. Lately, this effort is focused on creating awareness about the use of paper made from agricultural residue like straw waste, which Canopy sees as an inevitable future for paper production.

Munro began her relationship with Canopy 12 years ago and subsequently published North America’s first major title, Hateship, Friendship, Courtship, Loveship, Marriage (Canadian edition) printed on 100 percent recycled paper. In 2012, Munro and Canopy produced a limited edition of her latest collection Canopy, through its of stories, called Dear Life, printed on paper made with online marketplace at 27 percent wheat straw, nine percent Canadian flax straw and Canopyplanet.org, is 64 percent post-consumer-recycled content. Dear Life includes offering rare signed copies four autobiographical pieces which the author described as of Alice Munro’s Dear Life, “not quite stories … the first and last – and the closest – things to help raise funds for the organization.

I have to say about my own life.”

Born in 1931 in Wingham, a small Ontario town with a population of under 3,000 today, Munro has a natural sensitivity for rural ecosystems, which mirrors the majority of her storylines. She studied Journalism and English at the University of Western Ontario, before settling with her first husband in Victoria, British Columbia, where the couple opened up a bookstore in the 1960s. Munro’s Books is still in operation today. It was around this time that Munro began a serious writing career, which prospered upon her return to Ontario.

Munro, citing illness, let the Swedish Academy know she is unable to attend the December 10 ceremony to accept the Nobel Prize, which carries with it a £780,000 award. She retired from writing earlier this year, telling the National Post newspaper: “[It’s] not that I didn’t love writing, but I think you do get to a stage where you sort of think about your life in a different way. And perhaps, when you’re my age, you don’t wish to be alone as much as a writer has to be. It’s like, at the wrong end of life, sort of becoming very sociable.”

Jon Robinson, Editor

Canada’s Graphic Communications Magazine. Proudly published for two generations.

Editor Jon Robinson • 905-713-4302 • jon@printaction.com Associate Editor Clive Chan • 905-713-4301 • clive@printaction.com Contributing Writers Zac Bolan, Clint Bolte, Peter Ebner, Chris Fraser, Victoria Gaitskell, Nick Howard, Thad McIlroy, Gordon Pritchard, Nicole Rycroft, Trish Witkowski Publisher Sara Young • 905-726-5444 • sara@printaction.com Associate Publisher Stephen Longmire • 905-713-4300 • stephen@printaction.com Production Manager Anders Kohler • 416-655-7944 • anders@printaction.com Advertising Sales Sara Young • 905-726-5444 • sara@printaction.com Stephen Longmire • 905-713-4300 • stephen@printaction.com PrintAction is published by Annex Business Media and is Canada’s only national monthly publication serving the graphic arts industry. ISSN 1481-9287.

Annual Subscriptions: Canada: $39.99 ($35.39 + $4.60 HST); United States: CN$69.99; Other Foreign: CN$139.99

Notice: PrintAction, Annex Business Media, their staff, officers, directors and shareholders (hence known as the “Publisher”) assume no liability, obligations, or responsibility for claims arising from advertised products.

The Publisher also reserves the right to limit liability for editorial errors, omissions and oversights to a printed correction in a subsequent issue.

PrintAction is printed by Annex Printing on Supreme Gloss 80lb Text and 70lb Matte Text available from Spicers Canada.

PrintAction Magazine 222 Edward Street, Aurora, ON, L4G 1W6 www.printaction.com • Tel: 905-727-0077 • Fax: 905-727-0017 Publications Mail Agreement Number 40065710 • ISSN 1481-9287 Return undeliverable Canadian addresses to Circulation Department: P.O. Box 530, Simcoe ON N3Y 4N5; Email: ncuerrier@annexweb.com We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage.

4 • PRINTACTION • NOVEMBER 2013

In 1956,

a young man named Elvis Presley hits the U.S. record charts for the first time with the song Heartbreak Hotel, a 30-year-old young woman by the name of Norma Jeane Mortenson changes her name to Marilyn Monroe…

Komori 4C 44-inch

…and Komori Corporation begins to export machines outside Japan – the first press exported is sent to Canada.

In 2013,

we can now proudly say that Komori presses have been a part of the Canadian printing industry for 57 years. 2013 also marks the 90th anniversary of Komori Japan manufacturing printing presses. At K-North Services Inc., we will continue the tradition of offering the highest quality equipment, along with unsurpassed service and support 24/7 to meet your needs.

Komori GL 6C 40-inch double coater, double dryer

a proudly Canadian company Tel: (905) 873-7070 Fax: (905) 873-7870 www.k-northservices.ca 55 Sinclair Avenue, Unit 9 Georgetown, ON L7G 4X4

The all New Komori GL Series of presses continues the tradition of Komori’s industry-leading innovations, leading back to the first Komori presses installed in Canada. Now featuring the fastest standard equipment plate loading, changing 4 plates in less than 2 minutes along with the highest automation available in the industry today! This, coupled with K-North Services Inc.’s new partnership with PDQ-Axis Management, raises Komori to the next level of efficiency for your pressroom.

So the next time you’re looking for a new or used printing press, service on any of your pressroom equipment or printing supplies, give us a call and experience the K-North Services Inc. difference.

Booth #3110

PRINT NEWS

K-NORTH SERVICES, which is the Komori printing press representative for Ontario and Western Canada, announced it is now offering service on all types of equipment, which is to include various press brands and parts. “We have many Komori customers that operate other manufacturers’ equipment in their plants that we service,” said Peter Boyle, Service Manager at K-North Services. K-North Services also announced that this November it plans to begin selling a Komori press new to the Canadian market. The Komori Lithrone 32 has a 24 x 32-inch sheet size machine, and is available in 2- to 8-colour configurations, with or without tower coaters. The press can also be fitted with Komori’s H-UV drying system.

MACKENZIE PRINTERY AND NEWSPAPER MUSEUM packed up some of its vintage printing equipment to take part in the annual Marshville Heritage Festival in Wainfleet, Ontario, which also featured a classic car show, a Town Criers contest, a blacksmith shop and numerous musical guests. The Mackenzie Printery group demonstrated letterpress printing during the festival, which draws over 20,000 visitors.

Photography courtesy of Denis Cahill

JAMES CONTINENZA becomes Chairman of Eastman Kodak, succeeding long-time leader Antonio Perez, who remains on the board of directors. The move comes about a month after Kodak received court approval to emerge from Chapter 11, and after 20 months of restructuring.

“I look forward to providing leadership as the company realizes its potential as a technology company focused on the packaging, graphic communications, and functional printing markets,” said Continenza. Kodak now has more than 4,700 employees in approximately 30 countries with expected revenues of around $1.3 billion. Continenza has been a Kodak director since April of this year. He also serves on the board of Tembec Corp.

PITNEY BOWES completed the sale of its Pitney Bowes Management Services arm for US$400 million in cash to funds affiliated with the investment firm Apollo Global Management LLC. Pitney Bowes states proceeds from the sale of the business principally are to be used to pay down debt. Pitney Bowes Management Services, therefore, becomes a standalone company that is to operate under a new name to be determined by Apollo, which describes itself as a global alternative investment manager with approximately US$113 billion of assets under management across nine core industries. Pitney Bowes develops software and hardware for direct mail, transactional mail and call-centre communications, along with channel messaging for the Web, email and mobile applications.

RYERSON UNIVERSITY’s Graphic Communications Management (GCM) installed a SOLJET Pro4 XR-640 large-format system provided by Roland DGA, as celebrated by students and Professor Abhay Sharma (back row, left). The 64-inch printer, with an onboard cutting system, is to run new eco-solvent Eco-Sol MAX 2 inks. Roland describes the SOLJET XR-640 as its mostpowerful printer/cutter currently on the market. In addition to conducting faculty research, Sharma will lead student projects in large-format printing to explore market-relevant sign-and-display topics like ink consumption, tiling and print speed. Sharma also plans on working with the students to focus on printing with white and metallic inks, as well as in the production of vehicle wraps.

RESCUE 7, a national health and safety training company based in Markham, Ontario, installed a new Watkiss PowerSquare 220 booklet-maker, purchased through Sydney Stone. The new system provides sheet feeding, stitch, fold, spine press and face trimming up to 10-mm thick (200 page booklet). In business for more 14 years, Rescue 7 has delivered its training programs to over 8,000 corporations across Canada and 250,000 participants.

6 • PRINTACTION • NOVEMBER 2013

EDMOND ABERGEL, CEO of MGI Digital Graphic Technology, moved to purchase fellow French company Ceradrop, which develops inkjet systems for printed electronics and 3D printing. The market for printed electronics, according to IDTechEx market research, was estimated at $9.4 billion in 2012, and is forecasted to grow to more than $40 billion by 2020 and $300 billion by 2030. Ceradrop was founded in 2006 by members of the Centre National de la Recherché Scientifique. The company’s customer list currently includes scientific laboratories like CEA and Centre National d’ Etudes Spatiales in Fraunhofer, Germany, as well as industrial groups like Gemalto, DisaSolar and Thales. In North America, Ceradrop has been working with Northwestern University in Illinois.

DIANE HENDERSON and operator Eddie Scraparlis of a FASTSIGNS franchise in Burlington, Ontario, oversaw the installation of a Kongsberg XN24. The Kongsberg cutting table was actually installed in December 2012 to work on a range of substrates like corrugated and solid boards, folding carton, wood and various plastics.

The FASTSIGNS network has more than 530 independently owned and operated units. The Burlington franchise, established in 1996, is noted as FASTSIGNS’ top Canadian revenue producer, running three 6colour roll-to-roll printers, as well as one UV flatbed, one thermal printer for spot colour decals, and one laser engraver.

VINTAGE BOOKS, an imprint of the recently merged Penguin Random House, faced what it referred to as a significant production error leading to an undisclosed number of Bridget Jones: Mad About the Boy novels to be recalled. According to The London Evening Standard, some early versions of the latest Helen Fielding book included 40 pages from an autobiography of British actor David Jason. The Bridget Jones franchise, consisting of three novels (including the latest) and two silver screen adaptations, has proven to be a popular one, with the first novel alone selling over two million copies worldwide.

RICK NICHOLS, CEO of Goss International, announced plans to open a new 650-square-metre (7,000-square-foot) Packaging Technology Center in January 2014 at the company’s headquarters in Durham, New Hampshire. The centre is to be initially equipped with a Goss Sunday Vpak 500 press, featuring seven web offset printing units with a web width of 850 mm (33.5 inches) and a repeat range of 406 to 812 mm (16 to 32 inches). The system will be equipped with a flexo unit and UV and EB curing capabilities and will accommodate film substrates from nine to 75 microns thick and paper products as heavy as 100 gsm.

KAMAL ADVANI becomes the interim CEO of Bell and Howell based in Durham, North Carolina, after Leslie Stern announced she is stepping down from the post for personal reasons. Versa Capital Management, of which Advani is a controlling shareholder, purchased Böwe Bell & Howell in 2011, and returned the company to its original name after its 2003 merger with Böwe Systec Inc. Focused on the manufacturer of document processing equipment, Bell and Howell was founded in 1907 by two projectionists, who initially focused on the development of motion-picture equipment. Advani has nearly 30 years of finance and operating experience in a variety of industries.

E INK HOLDINGS, in collaboration with MpicoSys and Pervasive Displays, installed what it describes as the world’s largest tiled electronic-paper display at United Nations headquarters in New York. The eWall sign combines 231 individual E Ink displays tiled within a sixmetre-wide space, 33 across, welcoming staff to the UN’s North Delegates Lounge. E Ink describes this configuration as holding an overall resolution of 26,400 x 3,360 pixels. “The eWall is a perfect example of E Ink enabling designers to deliver information where they never thought possible before,” stated Harit Doshi, Director of Business Development, E Ink.

ADOBE revealed a series of attacks on its servers compromised the security data of 2.9 million of its customers. Information accessed includes names, encrypted credit or debit card information, expiration dates and other data. In a blog post, Adobe Chief Security Officer Brad Arkin states: “At this time, we do not believe the attackers removed decrypted credit or debit card numbers from our systems.

We deeply regret that this incident occurred.” According to Hold Security LLC investigating the intrusion, hackers also accessed and took 40 gigabytes of source code for numerous Adobe products. The hackers involved also previously penetrated LexisNexis, Kroll, NW3C, among other sites.

Mike is checking the status of his customer orders in Avanti CRM.

ASL PRINT FX, formerly know as All Stick Label, of Vaughan, Ontario, was named as the Best of the Best in Flexographic Printing during the World Label Awards in Brussels, Belgium. The World Label Awards was founded in 1991 by a singular association to represent label printers involved with seven national and continental label associations. ASL Print FX‘ label for the Rennie Estate Winery 2009 Gaia was submitted by the Tag and Label Manufacturers Institute. Rapid Labels of New Zealand won the top award in Combination Printing, while Chugoku Seal Printing won Letterpress Printing, Yamada Fine Art Printing of Japan won Offset Litho Printing and Digital Label Solutions of the U.S. won in Digital Printing.

CANADIAN PRINTING INDUSTRIES SCHOLARSHIP TRUST FUND (CPISTF) awarded 46 industry-related students from across Canada with a combined $61,250 in scholarship funding. A total of $18,750 was awarded to 12 new students enrolled in the first year of an approved course of study. A further $42,500 was provided to 34 continuing students already enrolled in the scholarship program. The value of each scholarship is $1,250, but one student “exhibiting a high level of talent” is awarded $5,000 through the Warren Wilkins Prestige Scholarship, which went to David Vega of Brampton, Ontario. He is attending Ryerson’s School of Graphic Communications Management program in Toronto.

ONTARIO PRINTING INDUSTRIES ASSOCIATION’s board of directors voted to accept the recommendation it becomes a direct affiliate of Printing Industries of America (PIA), located in Sewickley, Pennsylvania.

“We’re looking forward to providing…

PIA benefits to our existing members, as well as increasing our base by bringing in new members to the OPIA,” stated Tracey Preston, President, OPIA. “We were approached as an industry organization that is strong throughout Ontario, Quebec and the Eastern Provinces. We are still maintaining our relationship with the NAPL, which means that our members receive the value that they expect from their membership in the OPIA, as well as additional services and benefits from the PIA.”

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PRINT CALENDAR

December 2

Digital Print for Packaging is a exposition designed to educate all elements of a packaging chain to the possibilities of digital printing technologies.

Trends from both sides of the Atlantic will be analyzed to look at current market and future opportunities. The event is co-located with Smithers Pira Print Summit 2013.

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Celebrating a decade in the region, Labelexpo Asia will return to the Shanghai New International Expo Centre. The event promises to be the largest in its history, with 300 manufacturers as well as 60 first-time exhibitors.

Topics covered in the conference sessions include anti-counterfeiting, sustainability, and automation.

The Printing Industries Association presents its Color Management Conference at the Arizona Biltmore in Phoenix.

Hands-on labs appeal to design pros, where attendees will work with both familiar design tools and new systems. The geek and production tracks focus not only on the latest in standards and specs but pertinent information for the printer tasked with matching colours across multiple print technologies.

The Digital Imaging Association will be holding its General Meeting and Christmas Luncheon at The Boulevard Club in Toronto. The event features keynote speaker Andrew Davis, co-founder of Tippingpoint Labs, where he worked to change the way publishers think and how brands market their products.

The LPIA Conference is co-located with the Color Management Conference at the Arizona Biltmore. It is aimed at providing label converting, packaging and product decoration industries with market analysis and best practices. Companies will also be able to benchmark their performances against others in the industry.

Held over three days, Sign World International takes place in Atlantic City. The event features education classes, certification testing as well as the Sign Design Awards. The Sign World Bullpen features demonstrations of signmaking skills – from gold leaf and hand carving to pinstriping and more. The event is put on by the United States Sign Council.

PRIMIR, the Print Industries Market Information and Research Organization, holds its winter meeting in Chicago.

There will be a focus on emerging markets in Latin America and the Asia-Pacific as well as UV/EB curing technologies. Attendees will also get a tour of The Garvey Group, a commercial printer in nearby Niles, Illinois.

Atlantic City, New Jersey, well known for its casinos and nightlife, became “The World’s Playground” starting in the early 20th century. Interestingly, legalized gaming did not enter the picture until 1976. In recent years, Atlantic City faced a major decline and now ranks among the country’s highest unemployment rate. The Boardwalk, pictured, is the first in the United States and opened in 1870. It is also the setting of the Prohibition era drama Boardwalk Empire.

8 • PRINTACTION • NOVEMBER 2013

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PRINT DECORATIVE

Beyond Paper and Film s inkjet continues its expansion in the printing marketplace, so too it is gaining momentum in other sectors. From biofabrication (printing of skin and other tissues) to electronics and displays, inkjet innovations can be found everywhere. Decorative imaging is one which is also starting to embrace the versatility of drop-on-demand imaging, with established large-format players leveraging their inkjet knowledge to capture a piece of the market.

Soft signage and textile printing is a rapidly growing sector, with large-format dye-sublimation systems at the forefront of this growth. According to industry research firm InfoTrends in a study released in January, the digital textile market is set to have a compound annual growth rate of 30.7 percent. The study also reports that the printed textile market is said to be worth over US$165 billion, in which less than one percent is currently digital.

While the dye-sublimation process is fundamentally different from that of inkjet (dye-sublimation is a continuous-tone system, with no dithering), established inkjet players have recently launched or expanded their dye-sublimation offerings: Agfa with its new Ardeco line of printers, Durst with its new 126-inch water-based Rhotex 322, and Epson with its SC-F6000 and SC-F7000 inkjet dye sublimation transfer systems. EFI, through its purchase of VUTEk in 2005, has been in the large-format textile game for over a decade with the FabriVu. According to Ken Hanulec, Vice President of Marketing for EFI Inkjet Solutions, the company’s textile printers are allowing its customers to come up with uses beyond signs and flags. One example Hanulec points to is the recent refacing renovations at the Place du Grand Sablon in Brussels.

Construction crews were able to erect a printed soft facsimile of the building while work continued inside. Textile prints also have advantages over other forms of signage in that it is easier to install, has lower transportation costs, and is also more environmentally friendly than materials such as vinyl.

Beyond soft signage, EFI, in January 2012, purchased a Spanish company called Cretaprint, a manufacturer of machines that print primarily on ceramic tile. Hanulec says EFI studied the market and concluded that there are an estimated 10,000 firms around the world who create printed tiles, currently with relatively traditional processes such as screen printing.

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“Here we have a very old analogue base technology that leverages screen printing, unique ink sets, and ovens. It’s actually a pretty ugly conventional process,” says Hanulec. “We identified the industrial tile space as the next major market to go through the massive deep and widespread analogue to digital conversion.”

The application of inkjet in the industrial tile making industry is not unlike its impact on the commercial printing space. While on a per-tile basis, it is more expensive to produce on inkjet, the inherent advantages are also present. It allows for greater graphic variety, less warehousing of stock, and greater imaging quality. Hanulec stresses how Cretaprint machines image products that command higher pricing, echoing the higher value pages sentiment the printing industry knows so well.

EFI is not alone in imaging on unconventional surfaces: Switzerland-based IQDEMY is another firm leveraging inkjet technologies in this fashion.

The company was formed from a collaboration of major tech players such as Sky Group, DPS Innovations, Caldera, Nichia, Bosch Rexroth and D.Gen. Not only do IQDEMY’s machines print on tile, its patented magnetic levitation inkjet technology allows its customers to print on uneven surfaces, such as marble, wood, metal, glass, and even stone. According to IQDEMY, the technology is similar in concept to Maglev trains: it uses a combination of magnetic levitation and an air cushion to keep printed materials stable. It also eliminates traditional friction systems that wear out over time and is claimed to allow greater dot accuracy.

“The decorative market has been growing for years and will be growing in the future at rates that we formerly have only seen in other markets,” says Vlad Mirchev, Founder of IQDEMY. “Printing on all kinds of materials with our printers enables everyone, be it a furniture company, architect, designer or just the normal household, to cost effectively obtain unique objects, enhance objects or give them new life.”

The company is spreading its machines through a network of turn-key franchises called SUN Studio and now has 120 locations worldwide. “Our machinery is also available on the market for printers who want to diversify themselves,” adds Mirchev. “Those who want to establish their business in large-format printing, as well as decorative printing, and who want to print on more than just paper and film.”

– Clive Chan

IQDEMY’s Swiss Maglev system can print on uneven surfaces such as wood, metal and even stone

10 • PRINTACTION • NOVEMBER 2013

Top: Imaging on ceramics and tiles can be applied for both indoor and outdoor applications Above: Textile printing through dye sublimination, such as this sample produced by EFI VUTEk, adds to architectural possibilities

EFI’s Cretaprint C3 is aimed at the industrial tile printing market

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VICTORIA GAITSKELL

The Marketing Services Label is Not for Everyone

the addition would not generate enough profit to make it worth the risk: “I already print and provide a backbone of support for PURLs and multimedia content for four ad agencies, but the minute I advertise that I’m in direct competition with them, they’re gone.”

“Compete with ad agencies?” asks NPOA Secretary Dennis Trump (Trump Direct, Decatur, Illinois).

“No, I don’t think most printers do a very good job of that. The task of becoming an MSP has many hurdles for small companies such as ourselves. It takes a lot of research, a lot of effort, and a lot of non-paying time for marketing.

“Customers are beating us up over pennies, while NPOA Secretary Dennis ad agencies bill $3,000-a- Trump (Trump Direct, month retainers for cre- Decatur, Illinois) ative time. I don’t see that market becoming available to us. It would take a Herculean effort, and then we’d be competing with our own customers.”

n my constant conversations with print service providers products that come from ad agencies, like ad campaigns, many extoll the virtues of moving beyond traditional commercials, and billboards. Then I realized what an idiot print to a variety of multimedia marketing services. Lau- I was. Although I believe that printers are service providers rie Carr and Julie Mavis, co-owners of Cats Media, whom and not a commodity industry, there’s a big difference beI interviewed back in late 2012 (see Creative Cats, PrintAc- tween that and calling yourself a marketing expert.

“I don’t know enough to call myself an advertising tion, October 2012) provide a prime example of how to expand as a Marketing Services Provider (MSP). These two agency. I don’t want to go out and sell Websites to my Toronto-area entrepreneurs successfully grew their small clients because I know my employees aren’t good at that, printing business into consultative marketing services by so I’d lose clients over something I had no business offering opening a second location in Port Hope, Ontario, with them in the first place.”

Prejean elaborates: “What most printers can offer are specific staff and a creative New Media department – supthings like direct mail or flyers for adported by dedicated sales techniques. vertising inserts. By contrast, one of the In spring 2013, my conversations with definitions of ‘marketing’ in my old printers about growth strategy took a turn Webster’s Dictionary is ‘an aggregate of when I interviewed several successful smallfunctions involved in moving goods sized printers who helped launch the U.S.from producer to consumer.’ That agbased National Print Owners Association (see gregate of functions is what separates us Newborn Print Owners, PrintAction, March from real marketers. Their products in2013). My discussions with the founders of clude television and radio ads, live ap- Time shortage and testing the market NPOA produced some fascinating digressions pearances, contests, billboards, bus NPOA Vice-President Barry Martin (Copyquik Printing on why becoming a Marketing Services wraps, mobile, digital and social media. & Graphics, Hagerstown, Maryland) began considering Provider was out of the question for their How many printing companies can do the move to MSP in 1981. “I thought it made sense because small businesses. Although these commeneven half of that? Probably almost I already have a three-person graphic-design team and betaries were not relevant to my article at the none.” time, I archived the discussions with a plan to cause I knew our customers were paying hundreds of dolScott Cappel (Sorrento Mesa Print- lars to an ad agency for design and then bringing the publish them later when the need arose. ing, San Diego, California), who man- design to us,” he recalls.

Then in the late summer of 2013, consult- NPOA President Jace Prejean (Bayou Printing ages NPOA’s LinkedIn discussion group, ant Richard Dannenberg, who for 14 years & Graphics Inc., Houma, Because of the marketplace perception, that if you want says: “It’s one thing to have the ability to good-quality content marketing, you must hire an agency, owned an Alphagraphics franchise in Macon, Louisiana) produce marketing materials, but it’s Martin realized making the transition to MSP would reGeorgia, and whose current company, DP Marketing Services, provides hands-on marketing help for another to engage high-level marketers in their own game. quire both promoting his shop’s creative and gaining a small businesses and printing companies, started a long I’m comfortable sitting in the C-suite, but when it comes working knowledge of such current marketing trends as and lively thread on LinkedIn called “After MSP, what to talking about marketing strategy, I’m a fish out of water, social media. comes next?” Dannenberg commenced the thread by because what I do for my own small business will not nec“If you’re a large company, a dedicated person promotpointing to one of his recent blog posts that opens: “Since essarily work so well for a big company. ing social media is probably a nice tool, but a typical selling “I know another successful printer who the sky fell in 2008, there’s been a steady buzz surrounding owner of a small business has only so the idea that becoming a Marketing Services Provider is installed all the necessary technology for much time, so you have to decide which the solution for printers faced with a deteriorating demand MSP and understands how to make it avenue will give you the best return,” says work, but he partners with agencies as a for their services.”

Martin. “And it’s not necessarily working His post continues to consider how far the MSP concept creative resource. He lets the agencies do all on social media.” must be developed before it becomes a viable business the creative and just does the execution Martin has been a direct-mail provider model. It concludes that the best approach is, instead of once they’ve designed it. Like him, you since the 1980s. As volumes declined, he working with both a customer and an agency, for the MSP have to be cautious with MSP work beadded variable-data printing (VDP) to reto replace the agency by fulfilling the same role and be- cause it’s different than static printing. Say place the shortfall. coming a part of the customer’s marketing process, with you’ve had a great relationship with a Ten years ago he tried venturing into input into planning, creative, measurement and adapta- major client for a long time to the point MSP, after adding a former ad-agency exwhere you achieved trusted advisor status. tion, plus control of the production timetable. ecutive to his management team. At the In the ensuing discussion, several consultants agreed If you take on and completely screw up the same time, the National Association of fervently with Dannenberg. One even went so far as to sug- client’s MSP work, all of a sudden you’re in Quick Printers (NAPL/NAQP) asked Margest that printers should try to transition into MSP work danger of losing their entire business betin to join their Board of Advisors, so Scott Cappel (Sorrento “even if they don’t wish to venture into being an MSP”. cause now they start to doubt you.” under the association’s auspices Martin Mesa Printing, San Diego, Although John Henry (Mitchell Printing California) After reading their comments, I felt compelled to interject also launched a peer focus group of comthat lately I had shared in some enlightening conversations & Mailing Inc., Oswego, New York), panies that, like his, were actively attemptwith experienced printers who explained to me why the NPOA’s Director of Programs & Events, does marketing ing the transition.

MSP model absolutely does not work for their business, programs for racetracks and political campaigns, he agrees “We got together a decent group of eight individuals and that it is important to recognize why MSP is not a pro- that printers are not advertising agencies. “And the agency who shared their progress and ideas through meetings and ductive route for every printer. Since several participants world is probably struggling more than printers. They’re conference calls. But personally, after spending two years in the discussion expressed interest in the details of these dropping like flies right now,” he says. “Success is about pursuing MSP, I became disillusioned with it because of conversations, it seems the time to report them has arrived. serving your customers’ needs. If they are looking to you our lack of progress. In fact since then, I don’t think any to be a full-service marketing provider, then you need to of the focus-group members has had much success with hire appropriately and make money doing it, but the tran- it. In fact, I only know of one or two printers who have Printers are not advertising agencies NPOA President Jace Prejean (Bayou Printing & Graphics sition is not as simple as it’s made out to be. If it were easy, succeeded, but they had to go as far as starting other comInc., Houma, Louisiana) explains: “Twenty years ago I advertising agencies would all be making money.” panies.”

Henry considered doing more MSP work, but decided learned the hard way how little I knew about advertising Two years ago at a printing conference, Martin asked when I decided to put an ad for my printing company he would first need to acquire a failing ad agency or one Carl Gerhardt, Chairman of Allegra Network LLC, one of under Advertising Agencies in the Yellow Pages. It was em- of their top executives to run the enterprise as a division the world’s largest printing franchises, why he should conbarrassing when people started asking for specialized of his existing company. In the end, however, he concluded Continued on page 12

I

NOVEMBER 2013 • PRINTACTION • 11

NPOA Vice-President Barry Martin (Copyquik Printing & Graphics, Hagerstown, Maryland)

couple of years, they don’t have a comprehensive marketing plan or a budget for it.�

He told several Allegra franchise owners tomers, inlcuding a Certified that he was considering the switch to MSP sider becoming an Allegra Public Accounting firm with re- and asked for their opinion: “They said, franchise after 30 years as an gional branches and a principal that although initially they thought the independent business. Gerwho was close to Martin as his transition would help their franchise, it hardt replied that Martin accountant. “He said, that al- never happened in practice. Although Alwould benefit from Allegra’s though Allegra’s marketing plan legra hired experts with marketing degrees corporate support to become was cool, in realistic terms his and provided other resources, and the franan MSP, since most small firm would probably never im- chises attended training courses and folprinters lack the education plement a lot of the stuff it rec- lowed the recommended procedures, they and experience to make the just didn’t find that much interest in their ommended. transition successfully alone. “Most of my test clients do their market- marketplaces.�

Excited by this prospect, Martin decided As a result of his research, Martin has reto test the waters, so he secured Gerhardt’s ing themselves,� says Martin. “They’re ownpermission to show a marketing plan Alle- ers and managers of small businesses, not confirmed the need to continue focusing gra had devised for another company to Fortune 500 companies, with only so many on the direct-mail niche, but says he has some of his own specially selected best cus- hours to spend. And especially in the last also developed a more successful, market-

Gaitskell

Continued from page 11

ing-focused approach to selling it. Martin has learned to operate and promote his company’s graphic design capabilities as a separate service and profit centre; but based on his successes to date he has decided that wide-format printing is a more profitable avenue for investment and expansion for him than MSP. “You have to try different things and figure out what’s working best for you. It’s not fair to say that MSP is the end-all for everyone.�

Hard work, limited resources, and risk versus low-hanging fruit

For years Cappel has been investigating the MSP model by such measures as an extended membership in PODi, an established association for digital printing and Marketing Service Providers; training from experts in the field; and acquiring and learning much of the requisite production software for marketing services. “Getting the tools and technology for MSP is not a problem for any printers I’ve Continued on page 26

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Twenty-four large-format systems are put through the paces in the

IDEAlliance Inkjet RoundUP 2013 A report by Dr. Abhay Sharma, Ryerson University

An Inde pe Wide a ndent Technic nd Gra a nd Form l Evaluation o 24 DIFF ERENT f at Inkje SYSTEM CONFIG t System UR RATI T ONS s SUBMITT ED BY 11 MA

NUFAC T

URERS

DIIR RECTE PRIN NTT PRO D BY P AN ND CO C OR ERTIES IMETRI LEADERS LO C HIP CO OUNC IL

For the full IDEAlliance Inkjet RoundUP 2013 report that includes printed samples, contact Joe Fazzi jfazzi@idealliance.org or visit www.idealliance.org.

TECHN ICAL C OORD IN TIO DR. ABH AT N BY AY SHA B RM Rye errso son Univ A , ersity TECHN IC CAL EV A AL AT TIO DR. XIA UA Graphic D OYING N BY Co ommunic Califor ni ation RONG, nia Polyt mm echnic i State Institute, Universit y

Copyrig

ht IDEA lliance 2013

I

DEAlliance recently completed an independent thirdparty technical evaluation of commercial large-format inkjet printing systems, which provides North American printers with a vital resource to determine future investments into one of the industry’s most active sectors. In total there were 24 different system configurations submitted by 11 supplier companies, including both roll-to-roll and flatbed, wide and grand, for the display graphics, signage and POP sectors.

The program, called the IDEAlliance Inkjet RoundUP 2013, studied devices using light or eco-solvent inks, UV-curable inks or latex ink. Media typically used by this category of device ranges from card stock to cast or calendared vinyl (such as 3M IJ-180) to rigid mediums including Coroplast.

Colour management for these devices is often configured via a RIP using source and destination ICC profiles or other colour look-up tables. Inks used may be primary (CMYK), light inks, metallic or white. Viewing distances for these products range from point-of-purchase to greater distances for street signs, banners and billboards.

In IDEAlliance’s Inkjet RoundUP, printing systems from the following suppliers were evaluated: Agfa, Durst, EFI, Epson, Fujifilm, HP, Mimaki, Mutoh, Océ, Roland, and Seiko.

RIPs from the following suppliers were evaluated: CGS, Caldera, ColorGATE, ErgoSoft, EFI, GMG, JetiSoft, ONYX, SAi, and Wasatch.

This article describes the tests in this unique and exciting study and summarizes some of the key findings. Most systems, for example, proved incredibly accurate in terms of colour management with a one to two Delta E. In the outdoor weathering tests, most systems were highly resilient, featuring a very small density change after exposure.

Inkjet RoundUP evaluation

The Inkjet RoundUP was directed by IDEAlliance via its Print Properties & Colorimetric Council, and submissions

and testing were coordinated via Ryerson University in Toronto and California Polytechnic State University (CalPoly).

A “system” as defined by in the Inkjet RoundUP consisted of a named printer model, RIP, substrate and ink set.

In the RoundUP process, a series of test forms were provided, suppliers printed these forms according to a given criteria. The forms were then sent to the designated university laboratory – CalPoly – and ultimately measured. The data was collated and tabulated at Ryerson University and some of the results are presented here.

The Inkjet RoundUP program consisted of 10 tests labeled as Colour Gamut, Colour Management, Uniformity, Repeatability, Registration, Ink consumption, Print Speed, Rub Resistance, Weathering, and System Price. Taken together, these tests provided a 360-degree holistic evaluation of a system’s performance and capabilities.

Quality and printing in large-format inkjet is a continuous compromise. There is always a balance between, for example, eco-solvent inks and image permanence – if we reduce the solvent for environmental reasons this often increases the chances of scuffing and surface damage. To print at the fastest speed, another well-known compromise, makes it necessary to select the lowest dpi resolution. Research and development efforts are a continuous balancing act where we seek to extend the device’s capabilities in one area while maintaining acceptable quality in other competing variables. Any given device cannot perform best in all categories and there are some categories in which there may be less than stellar results. When dealing with complex technologies with competing imaging and quality requirements, this is an understandable and acceptable position.

While the market for wide-format-inkjet signage printing is large and established, international standards for printing and process control using inkjet devices are still being developed. There is an urgent need for independent system verification and validation. The Inkjet RoundUP is the first step in a process that will lead this year to launch of the IDEAlliance Digital Press Certification for Wide/Grand Format Inkjet systems.

Epson SureColor S70670 Durst Rho1012

PANTONE+ Library

An ICC profile was created for each supplier system and Esko ColorEngine Pilot was used to estimate that number of PANTONE+ colours that were within this device gamut. The Durst Rho1012 system reproduced 25 percent of the PANTONE library, while Epson SureColor printers would be able to reproduce 64 percent of the PANTONE library.

Colour gamut

All 24 systems were subjected to a special test that evaluated the extent of the colour gamut of the printing system. Each supplier was asked to print the IT8.7/4 target and from measurement of the target an ICC profile was created.

Esko ColorEngine Pilot was used to predict the number of PANTONE+ Solid Coated colours that are within gamut of each supplier system.

The data shown in the colour gamut graph is a computation of the percentage of reproducible PANTONE colours for each system.

This is an easily understandable metric that relates directly to the gamut volume of each system. For reference we note the GRACoL system can reproduce 40 percent of the PANTONE+ Solid Coated library.

In this test, we see that while the offset process can achieve 40 percent of the PANTONE library, the roll-fed systems evaluated here demonstrated the ability to reproduce 50 to 60 percent of the PANTONE library. When considering all the systems tested, we see that the smallest gamut is 25 percent of the Durst

The IDEAlliance 61 patch control strip was measured to determine colour management of each inkjet system.

NOVEMBER 2013 • PRINTACTION • 15

COLOUR GAMUT Percentage of PANTONE colours in gamut

Roll Systems

Rho1012 and the widest gamut was achieved by the Epson SureColor S70670 systems with 62 to 64 percent reproducibility. In general, the Epson SureColor S70670 and the Seiko ColorPainter systems showed the largest colour gamuts in these tests. The Epson SureColor S70670 and the Seiko ColorPainter both use solvent-based inks.

This metric is very relevant as it is important to have bright vivid colorful signs to attract attention to display graphics.

This metric is important to quantify as suppliers must carefully balance a number of competing parameters including pigment choice, light fade, solvent and odour issues, surface abrasion and, of course, media choice. All these parameters come together to create the final displayed colour that the viewer observes which has been quantified here.

Flatbed Systems Colour management

From an ICC profile the number of reproducible PANTONE+ colours was used to indicate the relative size of the colour gamut of the system.

In another key test, the accuracy of the supplier’s colour management system was evaluated. Colour management accuracy refers to the ability to achieve the expected colour on the print sample. The accuracy of the printer and RIP system was evaluated by measuring the 61-patch IDEAlliance Digital Control Strip.

The colour management system typically includes a number of hardware and

REGISTRATION

Agfa Anapurna M2540

Agfa Jeti TitanX

Durst P10250

Durst P10 320R

Durst Rho 1012

EFI VUTEk HS100 Pro

Epson SureColor (3M)

Epson SureColor (Avery)

Epson Surecolor (Epson)

Fujifilm Acuity LED 1600

Fujifilm Acuity Select

HP Latex 3000

HP Scitex FB700

HP Scitex LX850

Mimaki JV400-160

Mutoh ValueJet VJ 1624:64 (Arlon)

Mutoh ValueJet VJ 1638:64 (Arlon)

Mutoh ValueJet VJ 1638:64 (Photo)

Océ Arizona 480 GT

Roland VS-300 (CGS)

Seiko ColorPainter H2-74s (Caldera)

Seiko ColorPainter H2-74s (ONYX)

Seiko ColorPainter M-64s (Caldera)

Seiko ColorPainter M-64s (ONYX)

Each supplier sample was examined and these images show photomicrographs of the printed CMYK registration mark. The red scale bar is 0.1 mm.

16 • PRINTACTION • NOVEMBER 2013

software components such as ink limiting, TAC, calibration, characterization, ICC profile generation, media consideration, rendering intent and colour image processing, among others. Each supplier was required to print the IDEAlliance Digital Control Strip and, when measured, the patch values should match GRACoL CIELAB values. The Delta E (2000) difference between the GRACoL CIELAB values and the measured values was computed for each system.

A lower Delta E number indicates a closer colour match – better colour accuracy. Generally, we consider 1 Delta E as barely visible, 2 to 3 Delta E as excellent, and a Delta E of 4 to 5 is acceptable if observers are not examining the samples at a close viewing distance and are not doing a side-by-side comparison.

The results show that commercial sign printing systems are able to achieve very high levels of colour management accuracy. These results suggest that the suppliers understand colour and can control and manage colour in their systems. We see that most systems are able to demonstrate excellent colour management.

It is impressive to see such high accuracy in a production printing system as normally such excellent Delta E precision is only found in inkjet proofing systems. The relevance of this high colour accuracy

COLOUR MANAGEMENT Delta E (00)

Roll Systems

Flatbed Systems

The IDEAlliance 61 patch control strip was measured to determine colour management accuracy to GRACoL for each inkjet system. In this graph a lower Delta E is better and anything <4 is usually acceptable in production environments.

Continued on page 25

Join us for a Celebration of Print at the 8th annual Canadian Printing Awards

November 21, 2013 The International Centre • Mississauga, Ontario

This year’s Canadian Printing Awards will be presented at the International Centre on November 21, 2013, the first evening of the Graphics Canada trade show. We invite you to join us in an evening of celebration with members of the industry nationwide.

Purchase tickets at www.printaction.com/CPA or call 905-726-5444 PLATINUM SPONSOR

The Gala will be hosted by CBC News network personality Heather Hiscox. She is a threetime Gemini nominee as Best Host and Best News Anchor. Hiscox has worked extensively out of CBC’s bureaus in Washington and London, England and was part of CBC’s coverage team at five consecutive Olympic Games. Other stories she has covered include: the historic presidential election in the United States that put Barack Obama in office; the Royal Wedding of Will and Kate; and the Diamond Jubilee celebrations for Queen Elizabeth II. GOLD SPONSORS

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PrintAction magazine would like to extend a special thank you to the 2013 Canadian Printing Awards sponsors NOVEMBER 2013 • PRINTACTION • 17

Featured companies

TECHNOLOGY REPORT

Graphics Canada Preview Exhibitors of Graphics Canada, being held in Greater Toronto from November 21-24, were asked to provide specifics about what products and services they plan to highlight on their booths. Each exhibitor was asked to divide their trade show highlights into six categories: Product previews on booth, new products on booth (commercially released after September 2012), other key products on booth, highlights not on the booth, third parties on booth, and overall booth activities.

• • • • • • • • • • • • • • • • • • • • • • • •

Acuity LED 1600 UV

Fujifilm Canada Fujifilm Canada, based in Mississauga, describes itself as one of Canada’s largest graphic arts equipment and supplies companies with market-leading offset plate, software and wide-format printing technologies.

New on booth: Acuity Advance Select HS, Acuity LED 1600 UV, Esko Kongsberg cutter, XMF v5.5 print production workflow, XMF ColorPath colour management system, Colorgate workflow Highlights not on booth: Inca Onset Q40i, Fujifilm Graphium (modular high speed UV inkjet press for labels and packaging), J Press 720, J Press 540W Third-party presence: Esko Kongsberg (demonstrated by Fujifilm personnel) Booth activities: Showcasing a life-sized, three-dimensional Harley Davidson motorcycle printed with Fujifilm wide-format systems and cut out on Esko Kongsberg

4over Access Imaging Amazing Print Tech Announcement Converters ATS-Tanner Banding Systems Avanti Computer Systems Bard Business Solutions Cambridge Label Canon Canada Cascades DFS Alltrade Die Supply Guys Dolphies Promo Group Epson Canada EZ Trade Signs Factor Forms Fujifilm Canada GBC Canada Greenflow Environmental Services GTI Graphic Technology Gyford Standoff Systems Hans Shinohara Canada Insource Jay-Line Trade Print & Promo

• • • • • • • • • • • • • • • • • • • • • • • • •

Jelly Labels Jilca International K-North Services Macaron Masterwork USA MultiCam Canada Multiple Pakfold ND Graphics PEFC Canada PDS Pressdown Prime UV Systems PrintAction Printer Gateway PrintLink Proveer Sign & Graphics Royal Sovereign Canada SinaLite Southwest Binding Systems Spiral of Canada Shelf Talkers Manufacturing Sublimart Sydney Stone Tilia Labs Tiimports Toronto Club of Printing House Craftsmen • Value-Rite Business Products

Cascades Cascades, based in Saint-Jérôme, Quebec, describes itself as a leader in the manufacturing of high-quality, ecological fine papers in Canada.

New on booth: Cascades Enviro Jet, North America’s first inkjet paper of 100 percent postconsumer fibre, and Rolland Enviro100 Digital papers Also on booth: Rolland Enviro 100 Print and Satin, Rolland Opaque, Rolland Hitech, and Cascades Enviro Kraft

Enviro Jet

Masterwork USA Masterwork USA, based in Charlotte as a subsidiary of China’s Masterwork Machinery, describes itself as a premiere provider of corrugated and package printing solutions, with over 800 partners around the world.

New on booth: MK1060 ER automatic platen die cutter with stripping and blank separation; and MK 420 MINI Q high-speed carton inspection machine Highlights not on booth: The new 21060STE Duopress automatic platen foil stamping and die cutting machine with stripping; and the new MK1450ER automatic platen die cutting machine with stripping and blanking Masterwork MK1060 ER 18 • PRINTACTION • NOVEMBER 2013

USED EQUIPMENT

Epson Canada Epson Canada, based in Markham, describes itself as a global innovation leader whose product lineup ranges from inkjet components and printing systems, 3LCD projectors and industrial robots to sensors and other micro-devices.

Product preview: SureColor F2000 direct-to-garment printer, scheduled for a November release New on booth: SureColor F series dye-sublimation printer; SureColor T series for architectural, engineering and corporate graphics; SureColor S series for signage, vehicle graphics and packaging; Epson Stylus Pro series for proofing and packaging; and the SureLab D3000 photographic dry lab Third-party presence: Vistek Epson SureColor T5000

PrintAction PrintAction, the leading publication for the Canadian graphic communications industry, will be celebrating the best of the nation’s printing at the 8th annual Canadian Printing Awards. For more details and to buy tickets, please visit printaction.com/CPA.

Avanti Computer Systems Avanti Computer Systems of Toronto develops and supports Management Information System software specifically engineerred for the printing industry.

New on booth: Avanti Slingshot, a next-generation Print MIS focused on business intelligence (CRM, dashboards and reporting), production planning (estimating, planned purchasing, sales orders, inventory management and scheduling), fulfillment, shipping and billing Booth activities: Demonstrations of Avanti Slingshot

SinaLite SinaLite of Markham describes itself as an easy-to-use service provider exclusively catering to the production needs of print resellers.

New on booth: Numbered ticketing for events, concerts and shows; rigid board and Sintra signage Booth activities: Free SinaLite Profit Pak sample kits

Multiple Pakfold

K-North Services

Multiple Pakfold, headquartered in Mississauga and founded in 1923, provides a range of services in the production of business forms, cheques and labels.

New on booth: Software-compatible cheques and same-day cheques Also on booth: Short-, mediumand long-run forms, labels, snap-sets, continuous and cut sheets, wraparound books, three and four panel application forms, MP LaserCard (card/form combination), in-house folding, shrink-wrapping, and padding

K-North Services of Georgetown, Ontario, is a dealer for Komori presses in Ontario and Western Canada, as well as providing parts, consumables and service.

New on booth: Axis-PDQ estimating software with Management Information System integration, through Komori K-Station, as well as K-Press Consumables Highlights not on booth: Komori product line, including the GL 40 press with HUV, as well as K-North Services equipment service packs and Kuda cutting systems NOVEMBER 2013 • PRINTACTION • 19

LETTERPRESS & FINISHING

Southwest Binding Systems

Shelf Talkers Manufacturing

Southwest Binding, headquartered in Toronto, is a manufacturer, with nine locations across Canada, specializing in branding solutions, presentation supplies and print finishing equipment and supplies.

Shelf Talkers Manufacturing of Mississauga describes itself as a leading supplier of POS, display and merchandising products, with a facility for fast turnaround of orders.

New on booth: Opti frame, oval base sign holder, iPad kiosk, floor totems, waterproof snap frame, foam-core hanging clip, and LED backlit snap frame Highlights not on booth: Lockable snap frame New on booth: Snap frames (aluminium available), brochure and leaflet holders and poster hangers

New on booth: Foliant Gemini C 400A, Accucreaser and MasterBind pouch covers Also on booth: 7650 Exclusive Power Punch; ALM automatic laminator and trimmer; custom binders and custom index tabs Third-party presence: Personnel from Foliant

Die Supply Guys Die Supply Guys of Mississauga provides steel rule die-making and die-cutting machinery and supplies, specializing in creasing matrix and CNC cutting machines.

New on booth: Flexcut 222 CNC cutting machine Also on booth: Die-making tools and components, Bobst die-making components, die-cutting jackets and creasing matrix Highlights not on booth: CNC automatic bending machines for steel rule die-making; CO2 lasers to produce steel rule dies; die-making benders and notching equipment; and Autoplaten die-cutting jackets Third-party presence: Bohler Uddeholm, Pace Punches and Bobst Booth activities: Demonstrations of the Flashcut 222 automatic knife cutting table and on the use of creasing matrix

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Quality Printing and Courteous Service are not just words on our Business Cards, they are the foundation that Toronto Trade Printers has been built on since 1992! At Toronto Trade Printers, we will deliver your job accurately, professionally, on-time, and as quoted.

20 â&#x20AC;˘ PRINTACTION â&#x20AC;˘ NOVEMBER 2013

Jelly Labels

Amazing Print describes itself as a Web-to-print software expert specializing in retail, B2C and B2B Websites for printing.

New on booth: eCardBuilder version 4.7 online interface (accessing over 20,000 design templates); white label QR code builder; and Printing Kiosk 2.0 Also on booth: Mobile App for printers Third-party presence: Three regional distributors Booth activities: Slava Apel, CEO of Amazing Print, presents three seminars, including: Maximizing Revenue with Web-to-Print, parts I and II, and Ten New Revenue Channels for Printers Online

Jelly Labels of Toronto describes itself as a manufacturing of custom-shaped domed labels and cut vinyl products for the trade.

New on booth: Domed decals and two new standard shapes for LogoTilz, bringing the available total of LogoTilz sheets to four

: 3,..,0* $'',0* $0' +3,0- #3$22,0*

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Amazing Print Tech

Proveer Sign & Graphics Proveer, headquartered in Toronto, provides a wide selection of supplies and equipment for the display graphics sector, supported by a certified technical services team.

New on booth: HP Latex 260 and Epson SureColor S70670 printers, G-Floor printable flooring, Stinger Rigid Honeycomb Board, Avery Dennison Supreme Wrapping Film in new colours, Alupanel Lite and Graphtec 8600 Also on booth: HP Scitex LX850, Foster Keencut Steeltrak cutter, HP Scitex FB500 flatbed printer, variety of medias and rigid substrates, display and merchandising systems and accessories Third-party presence: Avery Dennison, Multipanel and G-Floor Booth activities: Avery wrap demonstrations

Canon Canada Canon Canada, headquartered in Mississauga, describes itself as a market leader in business and consumer imaging equipment and information systems.

New on booth: OcĂŠ VarioPrint 120 DP; OcĂŠ ColorWave 900/ODD; OcĂŠ PRISMAprepare v6.1; OcĂŠ PRISMAaccess v5.3; OcĂŠ Arizona 660 XT; Canon imagePROGRAF iPF6450 with SU-21 spectrophotometer; and Canon imagePROGRAF iPF9400S Also on booth: imagePRESS C7010VP; imageRUNNER ADVANCE C9065S PRO; imagePROGRAF iPF825MFP; OcĂŠ Arizona 660XT; OcĂŠ ProCut G3 L-2500; imagePROGRAF colour calibration console; and OcĂŠ ColorWave 650 Highlights not on booth: OcĂŠ VarioPrint DP Series (110/135), OcĂŠ PlotWave 340/360, OcĂŠ Arizona 600 Series, and OcĂŠ ColorWave 900 Third-party presence: Colourmanagement.ca Booth activities: Door prize for a Canon camera; photo booth with printed comic books and posters; and an iPad Mini giveaway with the purchase of qualifying imagePROGRAF system

Greenflow Environmental Services

Sydney Stone Sydney Stone, based in Mississauga, describes itself as one of Canada’s leading distributors of print finishing equipment, service and supplies.

Product preview: Akiles Versamac PLUS modular punch (February 2014 ETA) New on booth: Morgana System 2000S; Watkiss PowerSquare 224 with highcapacity sheet feeder; Unibind CaseMaking system; EBA 551LT cutter with air table system; Matrix 530 single-sided laminator; Duplo DBM 150 bookletmaker and face trimmer; Duplo DF 980 folder; and the Morgana Side Perforation Kit enabling box perforating on Morgana creasers Also on booth: Morgana DigiFold PRO; EBA 486ET paper cutter; Morgana CardXtra PLUS; Morgna AutoCreaser PRO; and Akiles binding and laminating equipment Third-party presence: Morgana Systems, Vivid laminators, Watkiss, and EBA paper cutters Booth activities: The launch of the Sydney Stone Supplies Loyalty Program

Insource Insource of Markham describes itself as a provider of leading-edge technology and service in industrial paper handling, card manufacturing and processing, packaging, fulfillment and mailing segments.

New on booth: Petratto Metro folder/gluer; SCS trim and perf; and Kirk Rudy Phoenix 4 ½-inch inkjet system Also on booth: Camera intelligence with read and print on legacy swing arm inserter; KAS CreaseMatic Auto50; M1 with FlexSystems software; and Digibinder Highlights not on booth: Petratto Cordoba; W&D TiPrint inline printing on W&D BB700 inserter; Astro M1C continuous laser printing; and Astro M2 Third-party presence: Kirk Rudy, FlexSystems and Digibinder Booth activities: Demonstrations of camera-based inserting; Petratto; SCS; Digibinder; and M1 with FlexSystems software

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Tilia Labs of Ottawa was founded in 2012 to develop what the company describes as innovative prepress software focused on the package and label printing markets.

New on booth: Phoenix, package and label imposition software

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Tilia Labs

Greenflow provides industrial waste management and disposal for printers, as well as IAG testing, wastewater treatment and recycling programs with bulbs, e-waste, batteries, film, ink cartridges and plates, among others.

New on booth: PCX plate chemistry Xtender; Duster Air Purification Series to minimize fumes and dust; and realtime indoor air quality testing Highlights not on booth: Treatment for screen print wash water filtration; recycling programs; developer neutralizer systems; silver recovery systems; and developer neutralizing agent Third-party presence: Personnel from LRM Distribution Co., Larry Miller Island Clean Air, and Duster Series distributors Booth activities: Attendees will be offered a CTP developer reduction system trial and industrial waste management consultation, as well as an on-site visit.

Transportation fee discount on first pick-up when attendees sign up for disposal services at the show

COLOUR COPIES

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Dolphies Promo Group Dolphies Promo Group, based out of Miami with an operation in Toronto, is a wholesale vendor of pop-up booths, modular stands, tension fabric displays, tubing systems, banner stands, and indoor and outdoor signage.

New on booth: PRO tension and tabletop tension fabric tubing systems; LED lights for tubing systems; PRO retractable banner stands with LCD/iPode option; PRO tension pop-up booths; desktop brochure holders; modular trade show booths; and modular banner stands with LCD Highlights not on booth: LED lights for outdoor signs; outdoor double-sided banner stand; LCD mounts for pop up backdrops; extra tall (96-inch) retractable stands; and extra wide (82-inch) retractable stands

COLOUR

Toronto Club of Printing House Craftsmen Toronto Craftsmen is a non-profit organization focused on supporting graphic communications education – primarily through the Chia Tse and Graphic Challenge Awards – to secondary and post-secondary students in related studies.

This Month’s Special: 15% Discount On All Services.

(Coupon Code: Action15)

Third-party presence: The ryeTAGA student group from Ryerson University’s School of Graphic Communications Management is on the booth to discuss its program and support opportunities. ryeTAGA is raising funds through the sale of its annual calendar, available at the show

www.CanadaCopy.com NOVEMBER 2013 • PRINTACTION • 21

ENVELOPES

GTI Graphic Technology

ENVELOPE E N V E L O P ES

Digital & Offset

Full COLOUR or Single Colour

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We want your business and will serve you well.

When you order $500 worth of our listed services within 30 days of your first order, you will receive 1000 #10 regular envelopes printed full colour absolutely FREE. Order $1000 worth of our services during the 30 days and you will receive 2000 #10 regular FREE. Max. 2000 envelopes per month

Lamination UV coating Soft Touch Laminate

UV coating

Bindery P/Folders Stationery Carbonless Foil Stamping

UV & Bindery Services T 9 0 5 . 3 7 0 . 1 8 7 5 F 9 0 5 . 4 8 2 . 9 4 2 8 E i n f o @ u va n d b i n d e r y. c o m 95 East Beaver Creek Rd. Unit 6 Richmond Hill ON L4B 1L4

www.uvandbinder y.com SOFTWARE

GTI of New York provides D50 and D65 viewing systems designed to help companies make accurate visual judgments about ENVELOPES colour reproduction.

D appearance i g i t a l and & O ffset New on booth: Soft View SOFV-1xiQ desktop soft-proofing system and Vertical Wall Viewing Systems for large-format colour reproduction Also on booth: Simultaneous Color Viewer under four visible light sources, plus UV; Color Rendition Demonstrator, a portable three-compartment viewer; MiniMatcher 1Me, a compact viewing system for dimensional products; VPI Viewing System for visual evaluation of large format press sheets; Executive Viewing Station with D5000 viewing conditions; and Professional Desktop Viewers with up 30 x 52-inch areas

DFS Alltrade

4over

4over, headquartered in California and with an operation in Mississauga, describes itself a trade printer focused on high-quality print, fast turnarounds, and strong service.

New on booth: Full-colour roll labels, bumper stickers and packaging samples Also on booth: Sample books, miscellaneous sample packs, largeformat sample packs, brochures and flyers GBC Canada U V & B i activities: n d e r y Hockey S e r vjersey ices Booth GBC of Brampton has provided binding F T E giveaways and lamination technology for over 60 years and today carries a range of Gyford Standoff Systems binding, laminating and shredding machines, as well as related supplies.

Gyford of Reno, Nevada, describes itself as a manufacturer of decorative mountNew on booth: Spire II 54C cold laminator; Spire III 44T laminator with heat ing, including standoff-rod and wire systems for signage, graphics and gallery assist; and the Spire III 64Ct hot and installations cold laminator Also on booth: Magnapunch 2.0 (desk- New on booth: WL-Rod and Wire product line top); AP2 Ultra punch; DigiCoil coil Highlights not on booth: Adjustable inserter; 620os laminator; CC2700 coil square-edge and double-edge grip inserter; PB2600 finisher; and Catena standoffs 65 laminator Booth activities: A 25-year anniversary Third-party presence: Canon 8300s promotion in the form of a 25 percent printer and MBM 1500s folder off voucher Booth activities: iPad giveaway promotion and demonstrations on Spire laminators Cambridge Label Cambridge Label describes itself as a high-quality pressure sensitive label Bard Business Solutions and shrink sleeve supplier to the trade.

Bard Business Solutions of Toronto New on booth: Short-run labels, has provided management software for hot- and cold-foil labels, embossed the printing and publishing industries labels, VDP labels and shrink sleeves since 1995.

Also on booth: Short-run wine labels, New on booth: Graphics Manager food labels, cosmetic labels, window version 9.2, Enterprise Manager v5.6, decals, embossed labels, and doubleDigital Print Manager v3.6, Graphics sided window decals Express v4.7, Magazine Manager v6.5, and Publishing Manager v1.5 Booth activities: Presenting a new selling tool for clients to self-brand Also on booth: FileMaker Pro 12 and Cambridge’s material and sell directly FileMaker Go 12 to customers DFS Alltrade provides products like forms, cheques, labels, stationery, and full-colour printing, while also offering third parties the ability to become an Authorized DFS dealer.

Booth activities: iPad giveaway promotion and various gifts for new registrations

MultiCam Canada MultiCam Canada based in Concord, Ontario, engineers, manufactures, markets and supports a range of custom CNC cutting solutions.

New on booth: Digital Express Knife Cutter, Classic Series Router, EnRoute 5 software, Graphics-X-Cutter Also on booth: Router bits and consumables, knife cutter blades, and consumables Third-party presence: SAI for EnRoute Software and MultiCam AG/CAD for Kasemake packaging software Classic Series Router Booth activities: Demonstrations of Digital Express cutter, as well as 3D routing with the Classic Series Router and EnRoute software 22 • PRINTACTION • NOVEMBER 2013

DIGITAL PRINTING

Printer Gateway

PrintLink

Printer Gateway is a Toronto-area trade printer that describes itself as focused on innovation, efficiency and technology, while also providing online ordering support.

Highlights on booth: Trade printing of products like stationery, postcards, flyers, brochures, books, as well as wide-format signage with both flatbed and roll-to-roll printing of vinyl banners (glossy and matte), Coroplast signs, posters and foam board Third-party presence: PrintSites2Go

PrintLink of Oakville, Ontario, is a part of one of North America’s largest professional recruiting firms serving the printing and graphic communications industry, including permanent placement for senior and middle management professionals, hands-on and technical related positions.

EZ Trade Signs EZ Trade Signs of Greater Toronto provides large-format printing services for the printing trade.

New on booth: Custom die-cut cutouts; short-run packaging; high-end signage; and the 2014 EZ Trade product catalogue with price lists, tied to a new online ordering system Booth activities: As in previous years, free iCut air guitars

Jay-Line Trade Print & Promo Jay-Line TPP of St. Catharines, Ontario, specializes in providing printed plastic, paper and magnetic products to printers, brokers, ad agencies and promotional product distributors.

New on booth: Clipboards and binders, printed paper cubes, executive journals, custom shaped coasters, gourmet chocolate and candy Also on booth: RFID theft guard credit card and passport sleeves, buttons and magnets, note pads and adhesive notes, key tags, journals and workbooks, and wallet cards Booth activities: Jay-Line is giving away some of its RFID sleeves

Access Imaging Access Imaging of Toronto has specialized in the distribution of large-format printing technologies since 1993.

New on booth: GMG Production Suite; Colex Sharpcut flatbed cutter; Flexa finishing products from Italy; and Afinia label printer Also on booth: HP Scitex FB500 UV printer; HP Designjet L26500 latex printer; Summa roll cutter; Flexa Extrim cutter; and Flexa Evolution grommet machine Booth activities: GMG Production Suite workflow demonstrations and access to the “Media Doctor” to ease large-format printing pain

HP Scitex FB500 UV printer

PEFC Canada

Spiral of Canada

PEFC Canada, headquartered in Vancouver, describes itself as one the world’s largest forest certification systems, as part of a global network of 30 national forest certification standards covering more than 240 million hectares of certified forests.

Spiral of Canada, headquartered in Mississauga, provides what it describes as complete packages for photo-book and document finishing applications.

Also on booth: Fastbind Elite, Fastbind H32 Pro, Booxter 3030, Fastback 20, Image Strips, Pro-Bind 2000, Pro-Bind Hard Cover Crimper

ATS-Tanner Banding Systems ATS-Tanner Banding Systems, headquartered in Switzerland with an operation in Oakville, describes itself as a world leader in banding solutions from simple bundling tasks to fully automated packaging.

New on booth: Banding Machine US 2000 AD (30-, 50- and 60-mm formats) and Banding Machine MS 420 S (30 mm) Booth activities: Testing samples of customer products

Sublimart Sublimart of St-Ambroise, Quebec, describes itself as a fabric printing company providing high-quality dyesublimation services for exhibition stands, banners and over-sized displays, including wall exterior banner applications, as well as back drops for shows, museums and festivals.

New on booth: Horizon Media

Macaron

Value-Rite Business Products

Macaron of Montreal provides printed identification and promotional items.

Also on booth: Button and rounded corner machines; laminating machine and pouches; identification products and manual punches for ID cards; Dahle trimmers and guillotines; and promotional products like lanyards and buttons

Value-Rite is a distributor of inkjet technologies to decorate fabric, ceramics, glass, plastic and MDF. New on booth: Epson F6070 dye sublimation printer and the Anajet mP10i direct-to-garment printer Also on booth: Mimaki CJV30 wideformat system (print and cut) and the Mimaki UJF 3042 HG flatbed UV printer NOVEMBER 2013 • PRINTACTION • 23

TRADE BINDERY

PRINT FINISHING AND LETTERSHOP SERVICES

CUTTING: up to 60" FOLDING: maps, mini (3/4" minimum), double-double gates, high quality in-line scoring.

HIGH SPEED TIPPING: In-line production HUNKELER MAILER: Time-perfing, U-shaped remoistenable gluing, spine pasting, fugitive gluing.

SADDLE STITCHING: 3 high speed machines. Up to 8 pockets. In-line cover crease. Maximum face trim 13".

Calendar punch. Loop stitching. In-line soft folding and plow folding.

MINI BOOKLETS: minimum 2" face trim and 2.75" spine with 2 stitches per booklet in 1 pass.

DIE CUTTING: Max 25”x35” sheet.

DIRECT MAIL: Registered Canada Post Direct Marketing Specialist, data processing, ink jetting, envelope insertion, mail preparation, in-line clip sealing.

OTHER: Drilling, shrink-wrapping, round cornering, padding, folded pads, kit assembly, distribution.

SUPERIOR QUALITY SUPERIOR SERVICE OUR NAME SAYS IT ALL.

Prime UV Systems

Royal Sovereign Canada

Prime UV has 25 years of experience manufacturing high-speed UV systems for packaging, label, commercial web and newspaper printing.

New on booth: Water-cooled UV lamps for sheetfed presses and CI flexible film presses Highlights not on booth: Radmax UV lamp systems operating at up to 3,000 fpm for installation packaging and wide-web newspaper presses Also on booth: Portable UV dryers; Easyscan UV lamps for label and narrow web presses; UV-IR Action Dryers for drying water-based coatings and inks; dryers for lottery tickets and security printing

Royal Sovereign, headquartered in New Jersey, manufactures and distributes wide-format and tabletop, hot and cold roll laminators, wide-format electric trimmers, pressure-sensitive and thermal laminating films.

New on booth: RSC 5500H Professional Series, 55-inch roll laminator with heat assist; RET 2501 rotary electric trimmer; 98-inch wide-format electric trimmer; Digistik laminate for toner production, available with an OPP or PET base, matte or glossy finish Booth activities: Demonstrations of equipment listed above

Announcement Converters Announcement Converters of Florida provides envelopes, paper, cardstock, cards and folders in what the company describes as one of North America’s largest ranges of colours, textures and weight.

New on booth: Glitter cardstock, Elegent Glitter cardstock, Crane’s Lettra, Crane’s Crest, Reich Savoy, Reich Shine, Reich Oden and Wild Also on booth: Colorplan, Brown Bag Kraft, Stardream, Curious Metalics, Basis, Classic Crest, Classic Linen and Plike Booth activities: Free full sets of the company’s eight paper swatch books

PDS Pressdown PDS Pressdown of Toronto provides sales and service for new and used toner, prepress, offset and bindery equipment, including systems for bookbinding, cutting and producing labels, envelopes or folders.

New on booth: Rapid X1 label printer with the Eclipse label finisher, DigiCut tabletop, MasterPress hot stamper Also on booth: PlateWriter 2000 chemistry-free CTP, DigiXpress envelope press, DigiBind perfect binders, Opus Metal Bind Bookbinding System, hot stampers, Akiles Coil, Wire and Cerlox Binding Systems, lamination, and UV coating Booth activities: Demonstrations of the Rapid X1 and DigiXpress four-colour envelope press

Tiimports

Tel: 416-438-4300 Toll Free: 1-866-827-0220 • Fax: 416-438-7404 E MAIL: info@rssuperior.com 30 Emblem Court, Toronto, ON M1S 1B1 www.rssuperior.com 24 • PRINTACTION • NOVEMBER 2013

Tiimports of Toronto is a merchant of specialty and fine papers, including materials like announcement envelopes, as well as metallic, coloured and letterpress stock.

New on booth: Wild letterpress paper, 35 percent cotton; Colorplan Felt Finish coloured folio; Gmund Flow Gloss Hi White textured embossed cover stock, Arturo Envelopes with HexArt Flap; AstroBrights 9x12 booklet envelopes; and Gmund Savana wood-grain cardstock Highlights not on booth: Crane’s Lettra Inner-Outer envelopes, as well as museum and blotter board Booth activities: Free paper swatch sampler kits

ND Graphics ND Graphics, based in Concord, Ontario, distributes technology for the sign and imaging markets.

New on booth: Seiko M ColorPainter printer, Rollover Flatbed Applicator, FiberMark PVC Free Display Media, TextileBrite PVC-Free PSA Textile, and Contra Vision Perforated Window Films Also on booth: Agfa Anapurna M1600 UV-cure printer, Mimaki CJV-30 Solvent Printer, and SteelTrak by Sawtrax Highlights not on booth: Cool Blue 255C Laminator, BannerBrite Display Media, TextileBrite Media, and O’LamBrite Laminates Third-party presence: Rollover, Seiko and FiberMark Booth activities: Demonstrations of digital signage, Rollover flatbed applicator, and Seiko M ColorPainter

Hans Shinohara Canada Hans Shinohara, with an operation in Mississauga, is a large Chinese-based manufacturer of multi-colour offset printing presses, as well as CTP and finishing systems.

Highlights not on booth: Japanese Shinohara commercial offset presses and parts, as well as Hans Gronhi and Toko presses from China

Factor Forms Factor Forms, headquartered in Edmonton, in addition to printing services, provides products like business forms, labels and laser die-cutting.

On booth: Labels and business forms for toner and litho production, as well as envelopes and cheques Booth activities: Toner label samples

Jilca International Jilca is a trade-only Canadian wholesale supplier of dye-sublimation fabric print and portable trade-show displays.

New on booth: Fabric LED light boxes, LED display lights, and custom fabric displays and counters Also on booth: Fabric tension wall displays, pop-up fabric tension displays, custom fabric banner flags and table throws, EZ Truss modular display system, and retractable banner stands Highlights not on booth: Fabric hanging signs and heat-transfer vinyl

Sharma Continued from page 17

(small Delta E numbers) is that customers using these systems will be able to match other collateral materials, perhaps a marketing campaign with different offset print media. In general, we see that most systems are able to achieve very high colour accuracy well in excess of that required for typical production requirements.

Red line registration

The maximum deviation between the image centres of any two printed colour separations represents the registration ability of a system. The printed samples contained C-M-Y-K crop marks, the calibrated microscope images shown (see page 16) allow the user to see the registration of each of the supplier systems.

The printed test forms contained many crop marks and this test was conducted on any of the crop marks from any of the submitted print samples.

between the original and the 160-hour (final) exposure.

We see strong weatherability in the HP Latex 3000 device. This system had excellent results and no change after one week in the fade chamber. Most specimens in the test have less than 10 percent total density change and are considered stable for all practical purposes.

Analysis of the Epson SureColor systems indicate an interesting issue relating to media choice. The same printer was tested with three different media, only one media showed poor weatherability.

We may conclude that the unique pairing of the Epson SureColor S70670 inks with 3M IJ180 does not produce stable results in terms of outdoor performance. In general, these results prove that most display graphic inkjet systems are very stable in outdoor use and can be safely used to produce signage that will stay vibrant and rich for intended product usage – and for once we can believe sales and marketing literature!

LABELS

WEATHERING Percent density change

THERMOGRAPHY

NUMBERING MACHINES

Roll Systems

Flatbed Systems * *Sample used cover stock that was not meant for weathering testing that included water spray.

Solid C-M-Y-K blocks were weathered in a test chamber by Q-Lab, Ohio, for 160 hours according to standard ASTM D3424 – 11. The percent density change from the original is shown here for each colorant of each system.

The small red line provides a scale in these images, with the red line being 0.1 mm. From the microscopy shown, we can see that registration is very good for all systems and typically <0.1 mm. For reference the tolerance described in emerging standard ISO 15311 allows up to 0.12 mm for image to image mis-registration, in other words register marks using black (K) against the chromatic CMY primaries.

Chamber weather

For outdoor signage we need to understand and evaluate light fastness and outdoor durability of each system. Q-Lab Corporation is a supplier of light stability testers and weathering testing was carried out in their test chambers.

Printed samples were subjected to accelerated conditions of heat and light, and sprayed with water. The test sample was a simple block of solid (100 percent) C-M-Y-K colorant. Each sample was subjected to 160 hours of weathering in the artificial chamber, this means that each sample was in the test chamber for around one week! In the graph above, we report percent density change

Forward thinking

We salute the bravery of the suppliers that have entered this survey and allowed their data to be made public and openly discussed and debated. The participants in this industry study are forward thinking companies that seek to invest in processes to improve their technologies.

The outcome and the results were not known beforehand, and the suppliers are unable to retract data that is “not ideal” from their point of view. In this environment, we applaud the bravery of allsuppliers that participated. We hope that this report will provide information to educate the end user, inform the community, enable us to ask insightful questions of our preferred supplier, improve our technologies and thus grow the opportunities for everybody in the exciting technology arena of large format inkjet printing.

Dr. Abhay Sharma is a professor at Ryerson University’s School of Graphic Communications Management. He has a Bachelor of Science degree in Imaging Sciences from the University of Westminster, UK, and a Ph.D in Physics from King’s College, London.

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TRADE PRINTING

PRINTING & EMBOSSING

Gaitskell Continued from page 12

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talked to. Suppliers will do everything they can to lead you to the water,” says Cappel.

“But in the end you have to drink, and it’s very, very hard – so much harder than I thought it was going to be – especially for the smaller printer. This is what I’ve experienced, and I feel I’ve dived in really deep to reach this conclusion.”

Cappel says adding MSP ability is not as difficult for big printing companies with over 100 employees, because they can establish a list of tasks and typically have existing staff for functions like mailing and data handling. Largers firms can more easily add people or train them, including training a handful of their brightest salespeople in the specialized techniques needed for MSP. “But my graphic artist specializes in print, not HTML, I don’t have a mailing department to handle data, and I’m the only sales guy,” explains Cappel. “So, I don’t want to tie myself up with the typical MSP sales cycle of four to six months for a project that may not even materialize.”

At present, like the others, Cappel has decided to invest his energies and resources elsewhere: “After making a careful review, I realized I was making a pretty good living from printing and fulfillment of products based on static colour that got shipped all over the country. Fulfillment may not be as sexy as MSP, but it can lead to a lot more revenue, and it’s a less risky, easier path.

“If you’re doing something well and it’s working, you should just do more of it. I’m not ruling MSP out forever, but there’s more low-hanging fruit for me to gather to grow my company for now.”

Custom Cross-Media

Although none of the preceding five printers can name many peers who are making a success of MSP, they did refer me to two notable exceptions. Paul Strack, President of Custom XM (North Little Rock, Arkansas) is a former chartered accountant who discovered his creative bent after joining his parents’ printing business (formerly called Custom Printing Company) in 1990. Although he was intrigued enough by new technology to become an early adopter of toner-based, on-demand, and VDP services, he has always disciplined himself to acquire new knowledge first before rushing out to buy the latest expensive technology.

“Our venture into MSP has been a gradual transformation over 20 years or so,” he explains. In about 2006, Strack purchased MindFire software and started providing PURLs. He has since expanded into selling integrated PURL, dimensional mail (using anything other than a flat envelope), and highly targeted personalized direct-mail campaigns. He relates success in this initiative, particulary over the past two years, to the fine-tuning of his specialized sales skills, as well as the market starting to catch up to the technology. Other big turning points came with the renaming of his company to CustomXM (short for Custom Cross-Media) and his 2008 purchase of a Kodak NexPress, his company’s largest investment to date.

Now, in addition to his original plant in an industrial area, Strack has recently established a second, trendy-looking office Continued on page 28

26 • PRINTACTION • NOVEMBER 2013

TRADE PRINTING

TAGS & LABELS

Trade Printing Best deal on time on budget

When you have deadlines to meet…

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24/7 Production Full In-house Bindery and Finishing Fully Automated Process Books, Magazines, Catalogues, Posters, Brochures, Flyers, etc.

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NOVEMBER 2013 • PRINTACTION • 27

Gaitskell Continued from page 26

in a rapidly growing, artsy district of downtown Little Rock. “As we continue to brand ourselves as a marketing company rather than just a print provider, we had to separate the two functions of the business physically,” he reports.

Additionally, with the recent rise of social media, Strack was able to introduce and solidify his new brand with a younger clientele on Twitter and Facebook. He especially gravitated to Twitter’s minimalist 140-character messages and quick repartee.

In the course of his Twitter experiments, he stumbled upon a local group of technology

geeks and advertising insiders who have further helped him establish his brand. He pushed himself out of his generational comfort zone, started attending their Tweet-ups (meetings) and has subsequently traced substantial business growth through new accounts he acquired directly through Twitter contacts to the tune of $25,000 in 2009, $50,000 in 2010, and $100,000 in 2011.

His other new service offerings that followed have included QR codes, mobile Websites, Augmented Reality, and lunchand-learn sessions to help clients understand the capabilities of these New Media.

In recent weeks, Strack added a relatively inexpensive QU-BD tabletop 3D printer

TRADE PRINTING

for experimental purposes and to generate covered about transitioning into MSP is buzz for the image he is constructing of a that most printing companies already have creative MSP eager to embrace change. graphic designers whose skills are very transferable from print to Web. There are a lot of similarities, and a good graphic eye Curry Printing & Mailing NPOA Communications Director Armand is the same no matter whether it’s designing Girard says his mailing company in for paper or the screen.”

With his background as a broadcast enAuburn, Maine, has been an MSP for 15 years, since they have always done direct gineer, Girard feels like a techie first and a mailing of postcards, brochures, and other print shop owner second. Since he also unmarketing materials for customers. But derstands the world of business and marlately, because postage costs are rising and keting, he is able to strike a good working Internet usage makes it faster and easier to balance for MSP: “It’s a matter of doing the get the message out digitally, direct-mail research to see which platforms are the volumes are declining and his business is fastest growing and are extendable with or doing more work with Web and mobile ad- without all kinds of plug-ins to make them vertising. “One wonderful thing I’ve dis- do almost anything your customers want them to do. [This kind of adaptiveness is what the industry calls responsiveness.]

Then it’s just a matter of plain old marketing to let people know what your capabilities are and how they can help your customer’s business,” he explains.

Girard’s next offerings will include a fully mobile marketing text message that he thinks will supplement his direct-mail business very well: “I believe QR codes and mobile marketing with text messaging will be a hot thing because more and more people carry smart phones with them all the time. Watch how people react instantly when their device dings to let them know a text message has arrived. Think of its potential because of that ability to get attention quickly. If a retailer or restaurant is having a slow day, they can raise traffic by announcing a midday special.

“By telling customers, ‘Come in and show us this text message and receive 20 percent off,’ their phones become like a big coupon, and you can decide on a day-today basis how you’re going to market.” Girard notes that some services will allow purchasers to resell the service to their customers who want to enter and distribute their own mass mobile messages. “Or if they’re too busy, they can just give us their distribution list and the message, and we can do it for them. Social-media platforms like Twitter, LinkedIn, and Facebook have their strengths, but they are all pull marketing. You have to go somewhere online to see the ad. But text marketing is push marketing. Recipients don’t have to do anything except have their phone turned on. That’s what makes it so much more powerful.”

All of the printers profiled in this column showed exceptional candour in their willingness to serve as case studies to help other printers consider the benefits and pitfalls of becoming an MSP. Clearly, there is no definitive formula for making a successful transition to MSP, but each of these printers pinpoints certain requirements for any printer undertaking the iniative.

These requirements include: Careful prior analysis, a realistic market among existing customers, a tolerance for risk and for opening a second location, and an aptitude and almost unlimited enthusiasm for new technology.

“I always like to find a better way do something, to find something different and new,” says Girard. “If everything is working well on automatic pilot, I just get bored.” vicg8.blogspot.ca @vicg8 ca.linkedin.com/in/vicg8

28 • PRINTACTION • NOVEMBER 2013

POS COMPONENTS

Email: classifieds@printaction.com • Tel: 905.713.4300 • Fax: 905.727.0017 ___________________________________

___________________________________________________________________________

FOR SALE Graphic Whizard UV coater for sale – new 10/10 condition, with feeder and touch screen. Selling $20,000.

Call (416) 418-7650 ___________________________________

CUSTOMER SERVICE (TORONTO EAST) Customer Service Representative required for well-established bookbinding and mailing company in east Toronto, ON. Fast-paced, detail oriented environment, plant runs 24/7. Duties include speaking with clients and internal staff to ensure all client requirements are met. Maintain exceptional quality standards, keep updated on daily status of jobs and communicate job specs to the plant floor using job dockets. Minimum two to three year's experience in bindery and mailing and/or printing industry a must. Must be bondable. Please send resume. Only applicants who are being considered will be contacted.

Email resume with Box #1017 in subject line, to: classifieds@printaction.com ___________________________________________________________________________

FOR SALE ECRM Mako Direct to Plate imagesetter.

Four-up with CT Server, Dell computer, Bridge. Six-pocket Rosback stitcher – excellent shape. All must go!

Email Mich: cascinno@gmail.com ___________________________________ BINDERY GUILLOTINE / CUTTER FULL TIME (MARKHAM) BOSS LOGO is currently seeking full time experienced guillotine / cutter operators. Please apply by responding to this ad with your resume.

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WANTED: EXPERIENCED PREPRESS TECHNICIAN Position requires motivated individual, ready to learn and adapt. Minimum 58 years experience working in a fastpaced 24 hour PrePress environment.

Extensive knowledge of Adobe Acrobat, Illustrator, Photoshop and QuarkXPress within Macintosh computer systems. Complete understanding of the inner workings of PDF files and an expert level PDF editing ability using PitStop Pro. Experience with automated CTP workflows and output to various traditional and modern screening technologies. Previous experience working in a web press environment and Preps would be beneficial.

Please send resume, with Box #1015 in the subject line, to: classifieds@printaction.com ___________________________________ PREPRESS OPERATOR WANTED Prepress operator required with AGFA Apogee, colour, page layout, and imposition experience. Downtown Toronto.

Please send resume in confidence to: dimas@andoragraphics.com ___________________________________ PRODUCTION SUPERVISOR WANTED Production Supervisor required for our Printing Services Group which specializes in the production of photo gifts including photobooks, calendars and cards. Through hands on leadership, this position is responsible for the mentoring of full time and temporary employees, as well as the monitoring of production processes and workflows, to ensure quality products are produced within required service levels and within budgets.

For additional details and to apply, visit www.fujifilm.ca and click on "Careers" ___________________________________ FOR SALE Time for early retirement, this Toronto offset printing company was established in 1983. All equipment & accessories stock & supply inventory and very loyal clientele are for sale. Annual sales 200k approx.

Call Joe at (416) 766-8519 ___________________________________

Print Brokers Wanted Build your business with Canada’s premier one-stop trade printing company.

Excellent location in the Toronto area.

FREE OFFICE SPACE Web presses with inline finishing, sheetfed presses and full bindery, mailing and fulfillment.

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We Buy Heidelberg: K-Line/S-Line/ Speedmaster/GTO/MO Komori: 1,2,4 or 5 colours & any size Adast: 714/715/724/725 Mitsubishi: Any model Ryobi:: 2800CD/3200CD Itek: 960/975/985 Hamada: 500/600/700/800 Polar: 72/82/90/92/107/115 CM Horizon-BQ: 220/240/260/440/460 Any model surplus printing machines, paper cutters & bindery equipment.

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Call: (416) 824-0236 (647) 835-6224 33 Denison Ave., Brampton, Ontario L6X 0H2 E-Mail: gr_trade@hotmail.com Tel/Fax: (905) 450-2748 NOVEMBER 2013 • PRINTACTION • 29

ARCHIVE

November 1983 Thieves in London make off with 6,800 gold bars worth £26 million, Martin Luther King Jr. Day is established by Ronald Reagan, and Lionel Richie’s All Night Long dominates music charts.

Printing industry shows improvement Printing industry sales, earnings, and profitability continued to show noticeable improvement during the third quarter as the industry was swept along in the tide of economic recovery. The Third Quarter Printing Industry Business Indicator Report, just published by the National Association of Printers and Lithographers (NAPL), shows that printers reported the best overall improvements in sales, earnings and profits since the beginning of 1980. NAPL analysts are more conservative in their outlook for the fourth quarter: although they predict a strong finish for the year, they anticipate increasing downward pressure on profitability as percent of sales, due to the reduced rate of general economic recovery.

NAPL’s analysis also indicates that inflation in the printing industry is climbing faster than that of the general economy, fuelled by paper price increases brought on by short supplies.

Company Reports Quebecor Inc., Montreal Profit for year ended Sept. 30, 1983: $8,627,000 (1982: $7,106,000) Revenues: $220,757,000 (1982: $207,621,000) Southam Inc., Toronto Profit for nine months ended Sept. 30: $24,340,000 (1982: $8,372,000) Revenues: $634,581,000 (1982: $591,825,000) Torstar Corp., Toronto Profit for nine months ended Sept. 30: $5,451,000 (1982: $1,481,000) Revenues: $395,113,000 (1982: $393,483,000) Thompson Newspapers Ltd., Toronto Profit for nine months ended Sept. 30: $85,791,388 (1982: $67,073,303) Revenues: $509,063,773 (1982: $492,329,333) Rolland Inc., Montreal Profit for nine months ended Sept. 30: $5,380,000 (1982: -$1,544,000) Sales: $166,700,000 (1982: $122,300,000) Abitibi-Price Inc., Toronto Profit for nine months ended Sept. 30: $17,834,000 (1982: $50,206,000) Sales: $1.23 billion (1982: $1.22 billion) *$100 in 1983 = $210 in 2013 (Source: Bank of Canada)

30 • PRINTACTION • NOVEMBER 2013

29 Hamada presses sold at show Probably the most dramatic performance at the show was the recorded sales of 29 Hamada presses at the combined Multi-Dick, CMS, and Colwell Equipment booth. Principals of the companies reported that since taking over the distribution of the Hamada line of press line in June 1983, they have sold a combined total of 104 machines.

Admiring the 29th signed contract for a Hamada press sold at Graphic Trade 83 are Wolfgang Fitzau of Colwell Equipment; D. Nakano, Chief Engineer for Hamada Japan; Jacques Charbonneau of Multidick; and Francis Suen of CMS.

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